---
title: "Criteo metrics and dimensions"
slug: "criteo-fields"
description: "Explore the complete list of Criteo metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports."
updated: 2026-03-05T14:01:20Z
published: 2026-03-05T14:01:20Z
canonical: "docs.supermetrics.com/criteo-fields"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Criteo metrics and dimensions

> Supermetrics brings all your Criteo data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse)

69 metrics62 dimensionsSearch fields

### AD SET

| \| adset_name \| \| --- \| \| \\| Field label \\| Ad set name \\| \\| --- \\| --- \\| \\| Description \\| The Ad set name, set by the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad set name \| \| Description \| The Ad set name, set by the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| adset_name |
| \| Field label \| Ad set name \| \| --- \| --- \| \| Description \| The Ad set name, set by the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad set name |
| Description | The Ad set name, set by the advertiser |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adset_id \| \| --- \| \| \\| Field label \\| Ad set ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the ad set \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad set ID \| \| Description \| ID of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adset_id |
| \| Field label \| Ad set ID \| \| --- \| --- \| \| Description \| ID of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad set ID |
| Description | ID of the ad set |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adset_status \| \| --- \| \| \\| Field label \\| Ad set status \\| \\| --- \\| --- \\| \\| Description \\| Set by the advertiser, this represents the intent to deliver ads \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad set status \| \| Description \| Set by the advertiser, this represents the intent to deliver ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adset_status |
| \| Field label \| Ad set status \| \| --- \| --- \| \| Description \| Set by the advertiser, this represents the intent to deliver ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad set status |
| Description | Set by the advertiser, this represents the intent to deliver ads |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| account_currency \| \| --- \| \| \\| Field label \\| Currency \\| \\| --- \\| --- \\| \\| Description \\| Ad set bid currency code \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Currency \| \| Description \| Ad set bid currency code \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| account_currency |
| \| Field label \| Currency \| \| --- \| --- \| \| Description \| Ad set bid currency code \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Field label | Currency |
| Description | Ad set bid currency code |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |
| \| adset_bid_cpc \| \| --- \| \| \\| Field label \\| Ad set bid value \\| \\| --- \\| --- \\| \\| Description \\| Value of the cost per click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Ad set bid value \| \| Description \| Value of the cost per click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| adset_bid_cpc |
| \| Field label \| Ad set bid value \| \| --- \| --- \| \| Description \| Value of the cost per click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Ad set bid value |
| Description | Value of the cost per click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### ADVERTISER

| \| advertiser_name \| \| --- \| \| \\| Field label \\| Advertiser name \\| \\| --- \\| --- \\| \\| Description \\| Name of the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser name \| \| Description \| Name of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| advertiser_name |
| \| Field label \| Advertiser name \| \| --- \| --- \| \| Description \| Name of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser name |
| Description | Name of the advertiser |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertiser_id \| \| --- \| \| \\| Field label \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| Id of the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser ID \| \| Description \| Id of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertiser_id |
| \| Field label \| Advertiser ID \| \| --- \| --- \| \| Description \| Id of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser ID |
| Description | Id of the advertiser |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### BIDDING

| \| adset_bid_strategy \| \| --- \| \| \\| Field label \\| Ad set bid type \\| \\| --- \\| --- \\| \\| Description \\| The intended optimization for the Ad Set \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad set bid type \| \| Description \| The intended optimization for the Ad Set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| adset_bid_strategy |
| \| Field label \| Ad set bid type \| \| --- \| --- \| \| Description \| The intended optimization for the Ad Set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad set bid type |
| Description | The intended optimization for the Ad Set |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### BUDGET

| \| budget_strategy \| \| --- \| \| \\| Field label \\| Budget strategy \\| \\| --- \\| --- \\| \\| Description \\| Type of budget, e.g. Daily, Monthly, Capped \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Budget strategy \| \| Description \| Type of budget, e.g. Daily, Monthly, Capped \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| budget_strategy |
| \| Field label \| Budget strategy \| \| --- \| --- \| \| Description \| Type of budget, e.g. Daily, Monthly, Capped \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Budget strategy |
| Description | Type of budget, e.g. Daily, Monthly, Capped |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| budget_renewal \| \| --- \| \| \\| Field label \\| Budget renewal \\| \\| --- \\| --- \\| \\| Description \\| The cadence of budget reneweal. Can be daily, monthly, lifetime, or undefined \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Budget renewal \| \| Description \| The cadence of budget reneweal. Can be daily, monthly, lifetime, or undefined \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| budget_renewal |
| \| Field label \| Budget renewal \| \| --- \| --- \| \| Description \| The cadence of budget reneweal. Can be daily, monthly, lifetime, or undefined \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Budget renewal |
| Description | The cadence of budget reneweal. Can be daily, monthly, lifetime, or undefined |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| budget_delivery_smoothing \| \| --- \| \| \\| Field label \\| Budget delivery smoothing \\| \\| --- \\| --- \\| \\| Description \\| The pace at which budget can be spent. Can be accelerated or standard \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Budget delivery smoothing \| \| Description \| The pace at which budget can be spent. Can be accelerated or standard \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| budget_delivery_smoothing |
| \| Field label \| Budget delivery smoothing \| \| --- \| --- \| \| Description \| The pace at which budget can be spent. Can be accelerated or standard \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Budget delivery smoothing |
| Description | The pace at which budget can be spent. Can be accelerated or standard |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| budget_delivery_week \| \| --- \| \| \\| Field label \\| Budget delivery week \\| \\| --- \\| --- \\| \\| Description \\| The seven day period for budget delivery. Can be mondayToSunday, tuesdayToMonday, wednesdayToTuesday, thursdayToWednesday, fridayToThursday, saturdayToFriday, or sundayToSaturday \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Budget delivery week \| \| Description \| The seven day period for budget delivery. Can be mondayToSunday, tuesdayToMonday, wednesdayToTuesday, thursdayToWednesday, fridayToThursday, saturdayToFriday, or sundayToSaturday \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| budget_delivery_week |
| \| Field label \| Budget delivery week \| \| --- \| --- \| \| Description \| The seven day period for budget delivery. Can be mondayToSunday, tuesdayToMonday, wednesdayToTuesday, thursdayToWednesday, fridayToThursday, saturdayToFriday, or sundayToSaturday \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Budget delivery week |
| Description | The seven day period for budget delivery. Can be mondayToSunday, tuesdayToMonday, wednesdayToTuesday, thursdayToWednesday, fridayToThursday, saturdayToFriday, or sundayToSaturday |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### BUDGET METRICS

| \| budget_remaining \| \| --- \| \| \\| Field label \\| Budget remaining \\| \\| --- \\| --- \\| \\| Description \\| A decimal value showing the remaining budget value for Ad Sets with Capped budget strategies. For uncapped budgets, the value will be null \\| \\| Field type \\| metric \\| \\| Data type \\| [int.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Budget remaining \| \| Description \| A decimal value showing the remaining budget value for Ad Sets with Capped budget strategies. For uncapped budgets, the value will be null \| \| Field type \| metric \| \| Data type \| [int.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| budget_remaining |
| \| Field label \| Budget remaining \| \| --- \| --- \| \| Description \| A decimal value showing the remaining budget value for Ad Sets with Capped budget strategies. For uncapped budgets, the value will be null \| \| Field type \| metric \| \| Data type \| [int.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Budget remaining |
| Description | A decimal value showing the remaining budget value for Ad Sets with Capped budget strategies. For uncapped budgets, the value will be null |
| Field type | metric |
| Data type | [int.currency.value](/apidocs/field-data-types#currency) |

### CAMPAIGN

| \| campaign_name \| \| --- \| \| \\| Field label \\| Campaign \\| \\| --- \\| --- \\| \\| Description \\| Name of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign \| \| Description \| Name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| campaign_name |
| \| Field label \| Campaign \| \| --- \| --- \| \| Description \| Name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign |
| Description | Name of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign_id \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign_id |
| \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| ID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign ID |
| Description | ID of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### CATEGORY

| \| category_name \| \| --- \| \| \\| Field label \\| Category \\| \\| --- \\| --- \\| \\| Description \\| Name of the category from catalog feed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Category \| \| Description \| Name of the category from catalog feed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| category_name |
| \| Field label \| Category \| \| --- \| --- \| \| Description \| Name of the category from catalog feed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Category |
| Description | Name of the category from catalog feed |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| category_id \| \| --- \| \| \\| Field label \\| Category ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the category \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Category ID \| \| Description \| ID of the category \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| category_id |
| \| Field label \| Category ID \| \| --- \| --- \| \| Description \| ID of the category \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Category ID |
| Description | ID of the category |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### DATASOURCE

| \| dataSourceName \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| --- |
| dataSourceName |
| \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| Field label | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| Destinations | API, Data warehouse |
| \| system_metadata.data_source_logins \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_logins |
| \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source logins |
| Description | The data source login accounts that were used to authenticate against the data source |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.data_source_login_owners \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_login_owners |
| \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source login owners |
| Description | The Supermetrics users that created the data source login connections |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### DEPRECATED

| \| campaign_bid_strategy \| \| --- \| \| \\| Field label \\| Campaign bid type \\| \\| --- \\| --- \\| \\| Description \\| Type of the bid. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Campaign bid type \| \| Description \| Type of the bid. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| --- |
| campaign_bid_strategy |
| \| Field label \| Campaign bid type \| \| --- \| --- \| \| Description \| Type of the bid. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Campaign bid type |
| Description | Type of the bid. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| audience_description \| \| --- \| \| \\| Field label \\| Audience description \\| \\| --- \\| --- \\| \\| Description \\| Description of the audience. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-07-16 \\| \| \| Field label \| Audience description \| \| Description \| Description of the audience. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2024-07-16 \| |
| audience_description |
| \| Field label \| Audience description \| \| --- \| --- \| \| Description \| Description of the audience. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2024-07-16 \| |
| Field label | Audience description |
| Description | Description of the audience. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2024-07-16 |
| \| audience_name \| \| --- \| \| \\| Field label \\| Audience name \\| \\| --- \\| --- \\| \\| Description \\| Name of the audience. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-07-16 \\| \| \| Field label \| Audience name \| \| Description \| Name of the audience. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2024-07-16 \| |
| audience_name |
| \| Field label \| Audience name \| \| --- \| --- \| \| Description \| Name of the audience. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2024-07-16 \| |
| Field label | Audience name |
| Description | Name of the audience. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2024-07-16 |
| \| audience_updated \| \| --- \| \| \\| Field label \\| Audience update date \\| \\| --- \\| --- \\| \\| Description \\| Date of the audience last update. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-07-16 \\| \| \| Field label \| Audience update date \| \| Description \| Date of the audience last update. \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| 🚫 Deprecated \| Deprecated on 2024-07-16 \| |
| audience_updated |
| \| Field label \| Audience update date \| \| --- \| --- \| \| Description \| Date of the audience last update. \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| 🚫 Deprecated \| Deprecated on 2024-07-16 \| |
| Field label | Audience update date |
| Description | Date of the audience last update. |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| 🚫 Deprecated | Deprecated on 2024-07-16 |
| \| audience_created \| \| --- \| \| \\| Field label \\| Audience creation date \\| \\| --- \\| --- \\| \\| Description \\| Date of the audience creation. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-07-16 \\| \| \| Field label \| Audience creation date \| \| Description \| Date of the audience creation. \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| 🚫 Deprecated \| Deprecated on 2024-07-16 \| |
| audience_created |
| \| Field label \| Audience creation date \| \| --- \| --- \| \| Description \| Date of the audience creation. \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| 🚫 Deprecated \| Deprecated on 2024-07-16 \| |
| Field label | Audience creation date |
| Description | Date of the audience creation. |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| 🚫 Deprecated | Deprecated on 2024-07-16 |
| \| budget_id \| \| --- \| \| \\| Field label \\| Budget ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the budget the campaign is using. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Budget ID \| \| Description \| ID of the budget the campaign is using. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| budget_id |
| \| Field label \| Budget ID \| \| --- \| --- \| \| Description \| ID of the budget the campaign is using. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Budget ID |
| Description | ID of the budget the campaign is using. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| budget_name \| \| --- \| \| \\| Field label \\| Budget \\| \\| --- \\| --- \\| \\| Description \\| Name of the budget the campaign is using. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Budget \| \| Description \| Name of the budget the campaign is using. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| budget_name |
| \| Field label \| Budget \| \| --- \| --- \| \| Description \| Name of the budget the campaign is using. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Budget |
| Description | Name of the budget the campaign is using. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| budget_type \| \| --- \| \| \\| Field label \\| Budget type \\| \\| --- \\| --- \\| \\| Description \\| Type of budget, e.g. Daily, Monthly, Capped. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Budget type \| \| Description \| Type of budget, e.g. Daily, Monthly, Capped. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| budget_type |
| \| Field label \| Budget type \| \| --- \| --- \| \| Description \| Type of budget, e.g. Daily, Monthly, Capped. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Budget type |
| Description | Type of budget, e.g. Daily, Monthly, Capped. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| budget_remaining_updated \| \| --- \| \| \\| Field label \\| Budget remaining updated \\| \\| --- \\| --- \\| \\| Description \\| Time at which remainingBudget was computed. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Budget remaining updated \| \| Description \| Time at which remainingBudget was computed. \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| budget_remaining_updated |
| \| Field label \| Budget remaining updated \| \| --- \| --- \| \| Description \| Time at which remainingBudget was computed. \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Budget remaining updated |
| Description | Time at which remainingBudget was computed. |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| campaign_remaining_days \| \| --- \| \| \\| Field label \\| Campaign remaining days (deprecated) \\| \\| --- \\| --- \\| \\| Description \\| Number of days this campaign can run with the existing budget. This value is estimated on the current spending trend. \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2019-02-27 \\| \| \| Field label \| Campaign remaining days (deprecated) \| \| Description \| Number of days this campaign can run with the existing budget. This value is estimated on the current spending trend. \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2019-02-27 \| |
| campaign_remaining_days |
| \| Field label \| Campaign remaining days (deprecated) \| \| --- \| --- \| \| Description \| Number of days this campaign can run with the existing budget. This value is estimated on the current spending trend. \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2019-02-27 \| |
| Field label | Campaign remaining days (deprecated) |
| Description | Number of days this campaign can run with the existing budget. This value is estimated on the current spending trend. |
| Field type | dimension |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2019-02-27 |
| \| campaign_status \| \| --- \| \| \\| Field label \\| Campaign status \\| \\| --- \\| --- \\| \\| Description \\| Status of the campaign. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Campaign status \| \| Description \| Status of the campaign. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| campaign_status |
| \| Field label \| Campaign status \| \| --- \| --- \| \| Description \| Status of the campaign. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Campaign status |
| Description | Status of the campaign. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| audience_id \| \| --- \| \| \\| Field label \\| Audience ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the audience. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-07-16 \\| \| \| Field label \| Audience ID \| \| Description \| ID of the audience. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2024-07-16 \| |
| audience_id |
| \| Field label \| Audience ID \| \| --- \| --- \| \| Description \| ID of the audience. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2024-07-16 \| |
| Field label | Audience ID |
| Description | ID of the audience. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2024-07-16 |
| \| e_cos_pv \| \| --- \| \| \\| Field label \\| Effective cost of post-view sales \\| \\| --- \\| --- \\| \\| Description \\| The ratio between the total cost of the campaign & the post-view sales amount that the campaign generated. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Effective cost of post-view sales \| \| Description \| The ratio between the total cost of the campaign & the post-view sales amount that the campaign generated. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| e_cos_pv |
| \| Field label \| Effective cost of post-view sales \| \| --- \| --- \| \| Description \| The ratio between the total cost of the campaign & the post-view sales amount that the campaign generated. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Effective cost of post-view sales |
| Description | The ratio between the total cost of the campaign & the post-view sales amount that the campaign generated. |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| e_cos_pc_pv \| \| --- \| \| \\| Field label \\| Effective cost of post-click + post-view sales \\| \\| --- \\| --- \\| \\| Description \\| The ratio between the total cost of the campaign and the post-click and post-view sales amount that the campaign generated. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Effective cost of post-click + post-view sales \| \| Description \| The ratio between the total cost of the campaign and the post-click and post-view sales amount that the campaign generated. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| e_cos_pc_pv |
| \| Field label \| Effective cost of post-click + post-view sales \| \| --- \| --- \| \| Description \| The ratio between the total cost of the campaign and the post-click and post-view sales amount that the campaign generated. \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Effective cost of post-click + post-view sales |
| Description | The ratio between the total cost of the campaign and the post-click and post-view sales amount that the campaign generated. |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| budget_total \| \| --- \| \| \\| Field label \\| Total budget \\| \\| --- \\| --- \\| \\| Description \\| Total amount added to this budget. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Total budget \| \| Description \| Total amount added to this budget. \| \| Field type \| metric \| \| Data type \| [int.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| budget_total |
| \| Field label \| Total budget \| \| --- \| --- \| \| Description \| Total amount added to this budget. \| \| Field type \| metric \| \| Data type \| [int.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Total budget |
| Description | Total amount added to this budget. |
| Field type | metric |
| Data type | [int.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| nb_lines_email \| \| --- \| \| \\| Field label \\| Audience email lines \\| \\| --- \\| --- \\| \\| Description \\| The total number of email lines in the audience. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-07-16 \\| \| \| Field label \| Audience email lines \| \| Description \| The total number of email lines in the audience. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-07-16 \| |
| nb_lines_email |
| \| Field label \| Audience email lines \| \| --- \| --- \| \| Description \| The total number of email lines in the audience. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-07-16 \| |
| Field label | Audience email lines |
| Description | The total number of email lines in the audience. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-07-16 |
| \| revenue_generated_pv_nd \| \| --- \| \| \\| Field label \\| Non-deduplicated post-view revenue generated \\| \\| --- \\| --- \\| \\| Description \\| Total revenue of your campaigns generated from post-view sales non-deduplicated. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Non-deduplicated post-view revenue generated \| \| Description \| Total revenue of your campaigns generated from post-view sales non-deduplicated. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| revenue_generated_pv_nd |
| \| Field label \| Non-deduplicated post-view revenue generated \| \| --- \| --- \| \| Description \| Total revenue of your campaigns generated from post-view sales non-deduplicated. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Non-deduplicated post-view revenue generated |
| Description | Total revenue of your campaigns generated from post-view sales non-deduplicated. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| category_products \| \| --- \| \| \\| Field label \\| Category product amount \\| \\| --- \\| --- \\| \\| Description \\| Number of products tagged with this category. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Category product amount \| \| Description \| Number of products tagged with this category. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| category_products |
| \| Field label \| Category product amount \| \| --- \| --- \| \| Description \| Number of products tagged with this category. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Category product amount |
| Description | Number of products tagged with this category. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| sales_pc \| \| --- \| \| \\| Field label \\| Post-click sales \\| \\| --- \\| --- \\| \\| Description \\| Number of purchases made on the website by users who clicked an Ad. Sales are tracked within 30 days after a user clicked the Ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Post-click sales \| \| Description \| Number of purchases made on the website by users who clicked an Ad. Sales are tracked within 30 days after a user clicked the Ad. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| sales_pc |
| \| Field label \| Post-click sales \| \| --- \| --- \| \| Description \| Number of purchases made on the website by users who clicked an Ad. Sales are tracked within 30 days after a user clicked the Ad. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Post-click sales |
| Description | Number of purchases made on the website by users who clicked an Ad. Sales are tracked within 30 days after a user clicked the Ad. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| revenue_generated_pc_pv \| \| --- \| \| \\| Field label \\| Revenue generated post-click + post-view \\| \\| --- \\| --- \\| \\| Description \\| Post-click + post-view revenue is the total revenue of your campaigns generated from post-click and post-view sales. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Revenue generated post-click + post-view \| \| Description \| Post-click + post-view revenue is the total revenue of your campaigns generated from post-click and post-view sales. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| revenue_generated_pc_pv |
| \| Field label \| Revenue generated post-click + post-view \| \| --- \| --- \| \| Description \| Post-click + post-view revenue is the total revenue of your campaigns generated from post-click and post-view sales. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Revenue generated post-click + post-view |
| Description | Post-click + post-view revenue is the total revenue of your campaigns generated from post-click and post-view sales. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| cost_per_order_pc_pv \| \| --- \| \| \\| Field label \\| Cost per order post-click + post-view \\| \\| --- \\| --- \\| \\| Description \\| Cost per order post-click + post-view is the amount of money (cost) spent to generate post-click and post-view sales. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Cost per order post-click + post-view \| \| Description \| Cost per order post-click + post-view is the amount of money (cost) spent to generate post-click and post-view sales. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| cost_per_order_pc_pv |
| \| Field label \| Cost per order post-click + post-view \| \| --- \| --- \| \| Description \| Cost per order post-click + post-view is the amount of money (cost) spent to generate post-click and post-view sales. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Cost per order post-click + post-view |
| Description | Cost per order post-click + post-view is the amount of money (cost) spent to generate post-click and post-view sales. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| impression_win \| \| --- \| \| \\| Field label \\| Impression win (deprecated) \\| \\| --- \\| --- \\| \\| Description \\| Deprecated field. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2019-02-27 \\| \| \| Field label \| Impression win (deprecated) \| \| Description \| Deprecated field. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2019-02-27 \| |
| impression_win |
| \| Field label \| Impression win (deprecated) \| \| --- \| --- \| \| Description \| Deprecated field. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2019-02-27 \| |
| Field label | Impression win (deprecated) |
| Description | Deprecated field. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2019-02-27 |
| \| cost_per_order_pv \| \| --- \| \| \\| Field label \\| Cost per post-view order \\| \\| --- \\| --- \\| \\| Description \\| Amount of money (cost) spent to generate post-view sales. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Cost per post-view order \| \| Description \| Amount of money (cost) spent to generate post-view sales. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| cost_per_order_pv |
| \| Field label \| Cost per post-view order \| \| --- \| --- \| \| Description \| Amount of money (cost) spent to generate post-view sales. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Cost per post-view order |
| Description | Amount of money (cost) spent to generate post-view sales. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| conv_rate_post_view \| \| --- \| \| \\| Field label \\| Post-view conversion rate \\| \\| --- \\| --- \\| \\| Description \\| Number of post-view sales generated by users who viewed on the Ad divided by impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Post-view conversion rate \| \| Description \| Number of post-view sales generated by users who viewed on the Ad divided by impressions. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| conv_rate_post_view |
| \| Field label \| Post-view conversion rate \| \| --- \| --- \| \| Description \| Number of post-view sales generated by users who viewed on the Ad divided by impressions. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Post-view conversion rate |
| Description | Number of post-view sales generated by users who viewed on the Ad divided by impressions. |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| nb_matches_email \| \| --- \| \| \\| Field label \\| Audience email matches \\| \\| --- \\| --- \\| \\| Description \\| The number of email matches in the audience. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-07-16 \\| \| \| Field label \| Audience email matches \| \| Description \| The number of email matches in the audience. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-07-16 \| |
| nb_matches_email |
| \| Field label \| Audience email matches \| \| --- \| --- \| \| Description \| The number of email matches in the audience. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-07-16 \| |
| Field label | Audience email matches |
| Description | The number of email matches in the audience. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-07-16 |
| \| revenue_generated_pc \| \| --- \| \| \\| Field label \\| Post-click revenue generated \\| \\| --- \\| --- \\| \\| Description \\| Total revenue of your campaigns generated from post-click sales. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Post-click revenue generated \| \| Description \| Total revenue of your campaigns generated from post-click sales. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| revenue_generated_pc |
| \| Field label \| Post-click revenue generated \| \| --- \| --- \| \| Description \| Total revenue of your campaigns generated from post-click sales. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Post-click revenue generated |
| Description | Total revenue of your campaigns generated from post-click sales. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| campaign_bid_cpc \| \| --- \| \| \\| Field label \\| Bid value \\| \\| --- \\| --- \\| \\| Description \\| Value of the cost per click. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Bid value \| \| Description \| Value of the cost per click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| campaign_bid_cpc |
| \| Field label \| Bid value \| \| --- \| --- \| \| Description \| Value of the cost per click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Bid value |
| Description | Value of the cost per click. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| revenue_generated_pv \| \| --- \| \| \\| Field label \\| Post-view revenue generated \\| \\| --- \\| --- \\| \\| Description \\| Total revenue of your campaigns generated from post-view sales. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Post-view revenue generated \| \| Description \| Total revenue of your campaigns generated from post-view sales. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| revenue_generated_pv |
| \| Field label \| Post-view revenue generated \| \| --- \| --- \| \| Description \| Total revenue of your campaigns generated from post-view sales. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Post-view revenue generated |
| Description | Total revenue of your campaigns generated from post-view sales. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| sales_pc_nd \| \| --- \| \| \\| Field label \\| Non-deduplicated post-click sales \\| \\| --- \\| --- \\| \\| Description \\| Post-click sales that are non-deduplicated. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Non-deduplicated post-click sales \| \| Description \| Post-click sales that are non-deduplicated. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| sales_pc_nd |
| \| Field label \| Non-deduplicated post-click sales \| \| --- \| --- \| \| Description \| Post-click sales that are non-deduplicated. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Non-deduplicated post-click sales |
| Description | Post-click sales that are non-deduplicated. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| revenue_generated_pc_nd \| \| --- \| \| \\| Field label \\| Non-deduplicated post-click revenue generated \\| \\| --- \\| --- \\| \\| Description \\| Total revenue of your campaigns generated from post-click sales non-deduplicated. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Non-deduplicated post-click revenue generated \| \| Description \| Total revenue of your campaigns generated from post-click sales non-deduplicated. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| revenue_generated_pc_nd |
| \| Field label \| Non-deduplicated post-click revenue generated \| \| --- \| --- \| \| Description \| Total revenue of your campaigns generated from post-click sales non-deduplicated. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Non-deduplicated post-click revenue generated |
| Description | Total revenue of your campaigns generated from post-click sales non-deduplicated. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| sales_pv \| \| --- \| \| \\| Field label \\| Post-view sales \\| \\| --- \\| --- \\| \\| Description \\| All sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Post-view sales \| \| Description \| All sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| sales_pv |
| \| Field label \| Post-view sales \| \| --- \| --- \| \| Description \| All sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Post-view sales |
| Description | All sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| ecpc \| \| --- \| \| \\| Field label \\| Effective cost per click (eCPC) \\| \\| --- \\| --- \\| \\| Description \\| The price you pay each time a user clicks your Criteo ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Effective cost per click (eCPC) \| \| Description \| The price you pay each time a user clicks your Criteo ad. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| ecpc |
| \| Field label \| Effective cost per click (eCPC) \| \| --- \| --- \| \| Description \| The price you pay each time a user clicks your Criteo ad. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Effective cost per click (eCPC) |
| Description | The price you pay each time a user clicks your Criteo ad. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| sales_pv_nd \| \| --- \| \| \\| Field label \\| Non-deduplicated post-view sales \\| \\| --- \\| --- \\| \\| Description \\| All non-deduplicated post-view sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Non-deduplicated post-view sales \| \| Description \| All non-deduplicated post-view sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| sales_pv_nd |
| \| Field label \| Non-deduplicated post-view sales \| \| --- \| --- \| \| Description \| All non-deduplicated post-view sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Non-deduplicated post-view sales |
| Description | All non-deduplicated post-view sales that occurred on your website within 24 hours after a user sees a Criteo ad of your campaign. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| category_avg_price \| \| --- \| \| \\| Field label \\| Category average price \\| \\| --- \\| --- \\| \\| Description \\| Average price of the products of this category. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Category average price \| \| Description \| Average price of the products of this category. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| category_avg_price |
| \| Field label \| Category average price \| \| --- \| --- \| \| Description \| Average price of the products of this category. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Category average price |
| Description | Average price of the products of this category. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| sales_pc_pv \| \| --- \| \| \\| Field label \\| Post-view sales \\| \\| --- \\| --- \\| \\| Description \\| The total amount of sales generated both post-click and post-view. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Post-view sales \| \| Description \| The total amount of sales generated both post-click and post-view. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| sales_pc_pv |
| \| Field label \| Post-view sales \| \| --- \| --- \| \| Description \| The total amount of sales generated both post-click and post-view. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Post-view sales |
| Description | The total amount of sales generated both post-click and post-view. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| same_sales_pc \| \| --- \| \| \\| Field label \\| Same device post-click sales \\| \\| --- \\| --- \\| \\| Description \\| The total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2021-02-27 \\| \| \| Field label \| Same device post-click sales \| \| Description \| The total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| same_sales_pc |
| \| Field label \| Same device post-click sales \| \| --- \| --- \| \| Description \| The total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2021-02-27 \| |
| Field label | Same device post-click sales |
| Description | The total number of purchases completed via the same device your Criteo ads were clicked. Sales are attributed within 30 days after a user clicks on your Criteo ad. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2021-02-27 |
| \| nb_lines \| \| --- \| \| \\| Field label \\| Audience lines \\| \\| --- \\| --- \\| \\| Description \\| The total number of lines in the audience. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-07-16 \\| \| \| Field label \| Audience lines \| \| Description \| The total number of lines in the audience. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-07-16 \| |
| nb_lines |
| \| Field label \| Audience lines \| \| --- \| --- \| \| Description \| The total number of lines in the audience. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-07-16 \| |
| Field label | Audience lines |
| Description | The total number of lines in the audience. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-07-16 |

### DEVICES

| \| devices \| \| --- \| \| \\| Field label \\| Devices \\| \\| --- \\| --- \\| \\| Description \\| Devices of the ad set \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Devices \| \| Description \| Devices of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| devices |
| \| Field label \| Devices \| \| --- \| --- \| \| Description \| Devices of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Devices |
| Description | Devices of the ad set |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| os \| \| --- \| \| \\| Field label \\| OS \\| \\| --- \\| --- \\| \\| Description \\| OS of the ad set \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| OS \| \| Description \| OS of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| os |
| \| Field label \| OS \| \| --- \| --- \| \| Description \| OS of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | OS |
| Description | OS of the ad set |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### PERFORMANCE

| \| impressions \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of times the Ad is displayed to a user on publishers' websites \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| Number of times the Ad is displayed to a user on publishers' websites \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| impressions |
| \| Field label \| Impressions \| \| --- \| --- \| \| Description \| Number of times the Ad is displayed to a user on publishers' websites \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impressions |
| Description | Number of times the Ad is displayed to a user on publishers' websites |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| clicks \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times that your Criteo ads have been clicked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| Number of times that your Criteo ads have been clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks |
| \| Field label \| Clicks \| \| --- \| --- \| \| Description \| Number of times that your Criteo ads have been clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicks |
| Description | Number of times that your Criteo ads have been clicked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| ctr \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| Number of times the Ads are clicked, divided by number of displays \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| Number of times the Ads are clicked, divided by number of displays \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| ctr |
| \| Field label \| CTR \| \| --- \| --- \| \| Description \| Number of times the Ads are clicked, divided by number of displays \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | CTR |
| Description | Number of times the Ads are clicked, divided by number of displays |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| conversion_rate \| \| --- \| \| \\| Field label \\| Conversion rate \\| \\| --- \\| --- \\| \\| Description \\| Percentage of conversions or sales compared to the clicks that occurred \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion rate \| \| Description \| Percentage of conversions or sales compared to the clicks that occurred \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| conversion_rate |
| \| Field label \| Conversion rate \| \| --- \| --- \| \| Description \| Percentage of conversions or sales compared to the clicks that occurred \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | Conversion rate |
| Description | Percentage of conversions or sales compared to the clicks that occurred |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| cost_per_order \| \| --- \| \| \\| Field label \\| CPO (cost per order) \\| \\| --- \\| --- \\| \\| Description \\| The price you pay for each order. Calculated as total cost divided by the total number of orders \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPO (cost per order) \| \| Description \| The price you pay for each order. Calculated as total cost divided by the total number of orders \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_per_order |
| \| Field label \| CPO (cost per order) \| \| --- \| --- \| \| Description \| The price you pay for each order. Calculated as total cost divided by the total number of orders \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPO (cost per order) |
| Description | The price you pay for each order. Calculated as total cost divided by the total number of orders |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost \| \| --- \| \| \\| Field label \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| Total cost of the campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost \| \| Description \| Total cost of the campaigns \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost |
| \| Field label \| Cost \| \| --- \| --- \| \| Description \| Total cost of the campaigns \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Cost |
| Description | Total cost of the campaigns |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| sales \| \| --- \| \| \\| Field label \\| Sales \\| \\| --- \\| --- \\| \\| Description \\| The total number of purchases completed via the same device your Criteo ads were clicked, or a different one \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales \| \| Description \| The total number of purchases completed via the same device your Criteo ads were clicked, or a different one \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| sales |
| \| Field label \| Sales \| \| --- \| --- \| \| Description \| The total number of purchases completed via the same device your Criteo ads were clicked, or a different one \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Sales |
| Description | The total number of purchases completed via the same device your Criteo ads were clicked, or a different one |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_of_sale \| \| --- \| \| \\| Field label \\| COS (Cost of sale) \\| \\| --- \\| --- \\| \\| Description \\| Advertising cost per conversion or sale \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| COS (Cost of sale) \| \| Description \| Advertising cost per conversion or sale \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost_of_sale |
| \| Field label \| COS (Cost of sale) \| \| --- \| --- \| \| Description \| Advertising cost per conversion or sale \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | COS (Cost of sale) |
| Description | Advertising cost per conversion or sale |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| revenue \| \| --- \| \| \\| Field label \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| The amount of money generated by online sales \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue \| \| Description \| The amount of money generated by online sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| revenue |
| \| Field label \| Revenue \| \| --- \| --- \| \| Description \| The amount of money generated by online sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Revenue |
| Description | The amount of money generated by online sales |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| exposed_users \| \| --- \| \| \\| Field label \\| Exposed users \\| \\| --- \\| --- \\| \\| Description \\| Number of distinct cookies that have seen at least one Criteo display \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Exposed users \| \| Description \| Number of distinct cookies that have seen at least one Criteo display \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| exposed_users |
| \| Field label \| Exposed users \| \| --- \| --- \| \| Description \| Number of distinct cookies that have seen at least one Criteo display \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Exposed users |
| Description | Number of distinct cookies that have seen at least one Criteo display |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| audience \| \| --- \| \| \\| Field label \\| Audience \\| \\| --- \\| --- \\| \\| Description \\| Number of distinct cookies to which Criteo had the opportunity to make a display \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Audience \| \| Description \| Number of distinct cookies to which Criteo had the opportunity to make a display \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| audience |
| \| Field label \| Audience \| \| --- \| --- \| \| Description \| Number of distinct cookies to which Criteo had the opportunity to make a display \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Audience |
| Description | Number of distinct cookies to which Criteo had the opportunity to make a display |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| reach \| \| --- \| \| \\| Field label \\| Reach \\| \\| --- \\| --- \\| \\| Description \\| Share of the audience exposed to at least one Criteo display ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Reach \| \| Description \| Share of the audience exposed to at least one Criteo display ad \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| reach |
| \| Field label \| Reach \| \| --- \| --- \| \| Description \| Share of the audience exposed to at least one Criteo display ad \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Reach |
| Description | Share of the audience exposed to at least one Criteo display ad |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| overall_competition_win \| \| --- \| \| \\| Field label \\| Overall competition win \\| \\| --- \\| --- \\| \\| Description \\| Percentage of impressions/ad placements won, out of all impressions/ad placements that were bid on \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Overall competition win \| \| Description \| Percentage of impressions/ad placements won, out of all impressions/ad placements that were bid on \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| overall_competition_win |
| \| Field label \| Overall competition win \| \| --- \| --- \| \| Description \| Percentage of impressions/ad placements won, out of all impressions/ad placements that were bid on \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Overall competition win |
| Description | Percentage of impressions/ad placements won, out of all impressions/ad placements that were bid on |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| ecpm \| \| --- \| \| \\| Field label \\| Effective cost per mille (eCPM) \\| \\| --- \\| --- \\| \\| Description \\| Effective cost per mille is the cost of your campaign for 1,000 impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Effective cost per mille (eCPM) \| \| Description \| Effective cost per mille is the cost of your campaign for 1,000 impressions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| ecpm |
| \| Field label \| Effective cost per mille (eCPM) \| \| --- \| --- \| \| Description \| Effective cost per mille is the cost of your campaign for 1,000 impressions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Effective cost per mille (eCPM) |
| Description | Effective cost per mille is the cost of your campaign for 1,000 impressions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| revcpc \| \| --- \| \| \\| Field label \\| Revenue CPC \\| \\| --- \\| --- \\| \\| Description \\| The amount of revenue for each individual click on Ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue CPC \| \| Description \| The amount of revenue for each individual click on Ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| revcpc |
| \| Field label \| Revenue CPC \| \| --- \| --- \| \| Description \| The amount of revenue for each individual click on Ads \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Revenue CPC |
| Description | The amount of revenue for each individual click on Ads |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| average_cart \| \| --- \| \| \\| Field label \\| Average cart \\| \\| --- \\| --- \\| \\| Description \\| Average revenue generated by a campaign's sales \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Average cart \| \| Description \| Average revenue generated by a campaign's sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| average_cart |
| \| Field label \| Average cart \| \| --- \| --- \| \| Description \| Average revenue generated by a campaign's sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Average cart |
| Description | Average revenue generated by a campaign's sales |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| return_on_spend \| \| --- \| \| \\| Field label \\| Return on advertising spending (ROAS) \\| \\| --- \\| --- \\| \\| Description \\| The ratio between the sales amount the campaign generated and the total cost of the campaign (ROAS = 1/COS) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Return on advertising spending (ROAS) \| \| Description \| The ratio between the sales amount the campaign generated and the total cost of the campaign (ROAS = 1/COS) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| return_on_spend |
| \| Field label \| Return on advertising spending (ROAS) \| \| --- \| --- \| \| Description \| The ratio between the sales amount the campaign generated and the total cost of the campaign (ROAS = 1/COS) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Return on advertising spending (ROAS) |
| Description | The ratio between the sales amount the campaign generated and the total cost of the campaign (ROAS = 1/COS) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| advertiser_value \| \| --- \| \| \\| Field label \\| Advertiser value \\| \\| --- \\| --- \\| \\| Description \\| The total value generated by the campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Advertiser value \| \| Description \| The total value generated by the campaign \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| advertiser_value |
| \| Field label \| Advertiser value \| \| --- \| --- \| \| Description \| The total value generated by the campaign \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Advertiser value |
| Description | The total value generated by the campaign |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_of_advertiser_value \| \| --- \| \| \\| Field label \\| Cost of advertiser value \\| \\| --- \\| --- \\| \\| Description \\| The ratio between the total cost of the campaign and the Advertiser Value of the campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Cost of advertiser value \| \| Description \| The ratio between the total cost of the campaign and the Advertiser Value of the campaign \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| cost_of_advertiser_value |
| \| Field label \| Cost of advertiser value \| \| --- \| --- \| \| Description \| The ratio between the total cost of the campaign and the Advertiser Value of the campaign \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Cost of advertiser value |
| Description | The ratio between the total cost of the campaign and the Advertiser Value of the campaign |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| viewable_displays \| \| --- \| \| \\| Field label \\| Viewed displays \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viewed displays \| \| Description \| The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viewable_displays |
| \| Field label \| Viewed displays \| \| --- \| --- \| \| Description \| The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viewed displays |
| Description | The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| non_viewable_displays \| \| --- \| \| \\| Field label \\| Unviewed displays \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that have not been viewed. A display that doesn`t meet the viewed display`s criteria is considered unviewed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unviewed displays \| \| Description \| The number of ads that have not been viewed. A display that doesn`t meet the viewed display`s criteria is considered unviewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| non_viewable_displays |
| \| Field label \| Unviewed displays \| \| --- \| --- \| \| Description \| The number of ads that have not been viewed. A display that doesn`t meet the viewed display`s criteria is considered unviewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Unviewed displays |
| Description | The number of ads that have not been viewed. A display that doesn`t meet the viewed display`s criteria is considered unviewed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| untrackable_displays \| \| --- \| \| \\| Field label \\| Untracked displays \\| \\| --- \\| --- \\| \\| Description \\| This is the number of untracked displays. Some displays cannot be tracked because of the display environment (for instance, native banner) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Untracked displays \| \| Description \| This is the number of untracked displays. Some displays cannot be tracked because of the display environment (for instance, native banner) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| untrackable_displays |
| \| Field label \| Untracked displays \| \| --- \| --- \| \| Description \| This is the number of untracked displays. Some displays cannot be tracked because of the display environment (for instance, native banner) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Untracked displays |
| Description | This is the number of untracked displays. Some displays cannot be tracked because of the display environment (for instance, native banner) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| qualified_visits \| \| --- \| \| \\| Field label \\| Qualified visits \\| \\| --- \\| --- \\| \\| Description \\| The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Qualified visits \| \| Description \| The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| qualified_visits |
| \| Field label \| Qualified visits \| \| --- \| --- \| \| Description \| The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Qualified visits |
| Description | The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| visits \| \| --- \| \| \\| Field label \\| Visits \\| \\| --- \\| --- \\| \\| Description \\| The number of users on the target website or app for which at least one event occurred within the hour following a click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Visits \| \| Description \| The number of users on the target website or app for which at least one event occurred within the hour following a click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| visits |
| \| Field label \| Visits \| \| --- \| --- \| \| Description \| The number of users on the target website or app for which at least one event occurred within the hour following a click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Visits |
| Description | The number of users on the target website or app for which at least one event occurred within the hour following a click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost_per_visit \| \| --- \| \| \\| Field label \\| Cost per visit \\| \\| --- \\| --- \\| \\| Description \\| The amount of money spent per visit to your website or app \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Cost per visit \| \| Description \| The amount of money spent per visit to your website or app \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| cost_per_visit |
| \| Field label \| Cost per visit \| \| --- \| --- \| \| Description \| The amount of money spent per visit to your website or app \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Cost per visit |
| Description | The amount of money spent per visit to your website or app |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| bounce_rate \| \| --- \| \| \\| Field label \\| Bounce rate \\| \\| --- \\| --- \\| \\| Description \\| The proportion of website visitors leaving after only viewing one page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Bounce rate \| \| Description \| The proportion of website visitors leaving after only viewing one page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| bounce_rate |
| \| Field label \| Bounce rate \| \| --- \| --- \| \| Description \| The proportion of website visitors leaving after only viewing one page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Bounce rate |
| Description | The proportion of website visitors leaving after only viewing one page |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| potential_displays \| \| --- \| \| \\| Field label \\| Potential displays \\| \\| --- \\| --- \\| \\| Description \\| The number of display opportunities, or the number of bid requests received \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Potential displays \| \| Description \| The number of display opportunities, or the number of bid requests received \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| potential_displays |
| \| Field label \| Potential displays \| \| --- \| --- \| \| Description \| The number of display opportunities, or the number of bid requests received \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Potential displays |
| Description | The number of display opportunities, or the number of bid requests received |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_install_sales \| \| --- \| \| \\| Field label \\| Post-install sales \\| \\| --- \\| --- \\| \\| Description \\| The number of your completed events after an app install \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post-install sales \| \| Description \| The number of your completed events after an app install \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| post_install_sales |
| \| Field label \| Post-install sales \| \| --- \| --- \| \| Description \| The number of your completed events after an app install \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post-install sales |
| Description | The number of your completed events after an app install |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| app_installs \| \| --- \| \| \\| Field label \\| App installs \\| \\| --- \\| --- \\| \\| Description \\| The number of installations of your app \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| App installs \| \| Description \| The number of installations of your app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| app_installs |
| \| Field label \| App installs \| \| --- \| --- \| \| Description \| The number of installations of your app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | App installs |
| Description | The number of installations of your app |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| post_install_conversion_rate \| \| --- \| \| \\| Field label \\| Post-install conversion rate \\| \\| --- \\| --- \\| \\| Description \\| Percentage of post-install sales compared to the clicks that occurred \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Post-install conversion rate \| \| Description \| Percentage of post-install sales compared to the clicks that occurred \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| post_install_conversion_rate |
| \| Field label \| Post-install conversion rate \| \| --- \| --- \| \| Description \| Percentage of post-install sales compared to the clicks that occurred \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Post-install conversion rate |
| Description | Percentage of post-install sales compared to the clicks that occurred |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| post_install_cost_of_sale \| \| --- \| \| \\| Field label \\| Post-install cost of sale \\| \\| --- \\| --- \\| \\| Description \\| The cost of sale for app install campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post-install cost of sale \| \| Description \| The cost of sale for app install campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| post_install_cost_of_sale |
| \| Field label \| Post-install cost of sale \| \| --- \| --- \| \| Description \| The cost of sale for app install campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post-install cost of sale |
| Description | The cost of sale for app install campaigns |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| post_install_order_value \| \| --- \| \| \\| Field label \\| Post-install order value \\| \\| --- \\| --- \\| \\| Description \\| The amount of money generated by sales after an app install \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post-install order value \| \| Description \| The amount of money generated by sales after an app install \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| post_install_order_value |
| \| Field label \| Post-install order value \| \| --- \| --- \| \| Description \| The amount of money generated by sales after an app install \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post-install order value |
| Description | The amount of money generated by sales after an app install |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| cost_per_install \| \| --- \| \| \\| Field label \\| Cost per install \\| \\| --- \\| --- \\| \\| Description \\| The cost of sale for app install campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Cost per install \| \| Description \| The cost of sale for app install campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| cost_per_install |
| \| Field label \| Cost per install \| \| --- \| --- \| \| Description \| The cost of sale for app install campaigns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Cost per install |
| Description | The cost of sale for app install campaigns |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| install_rate \| \| --- \| \| \\| Field label \\| Install rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of completed app installs compared to the number of clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Install rate \| \| Description \| The percentage of completed app installs compared to the number of clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| install_rate |
| \| Field label \| Install rate \| \| --- \| --- \| \| Description \| The percentage of completed app installs compared to the number of clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Install rate |
| Description | The percentage of completed app installs compared to the number of clicks |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| post_install_cost_per_order \| \| --- \| \| \\| Field label \\| Post-install cost per order \\| \\| --- \\| --- \\| \\| Description \\| The cost per order for sales after an app install \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post-install cost per order \| \| Description \| The cost per order for sales after an app install \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| post_install_cost_per_order |
| \| Field label \| Post-install cost per order \| \| --- \| --- \| \| Description \| The cost per order for sales after an app install \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post-install cost per order |
| Description | The cost per order for sales after an app install |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| post_install_roas \| \| --- \| \| \\| Field label \\| Post-install ROAS \\| \\| --- \\| --- \\| \\| Description \\| The return on ad spend for sales after an app install \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Post-install ROAS \| \| Description \| The return on ad spend for sales after an app install \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| post_install_roas |
| \| Field label \| Post-install ROAS \| \| --- \| --- \| \| Description \| The return on ad spend for sales after an app install \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Post-install ROAS |
| Description | The return on ad spend for sales after an app install |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| omnichannel_revenue \| \| --- \| \| \\| Field label \\| Omnichannel revenue \\| \\| --- \\| --- \\| \\| Description \\| The revenue generated by online and offline sales \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Omnichannel revenue \| \| Description \| The revenue generated by online and offline sales \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| omnichannel_revenue |
| \| Field label \| Omnichannel revenue \| \| --- \| --- \| \| Description \| The revenue generated by online and offline sales \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Omnichannel revenue |
| Description | The revenue generated by online and offline sales |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| omnichannel_sales \| \| --- \| \| \\| Field label \\| Omnichannel sales \\| \\| --- \\| --- \\| \\| Description \\| The number of online and offline transactions or conversions resulting from Criteo ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Omnichannel sales \| \| Description \| The number of online and offline transactions or conversions resulting from Criteo ads \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| omnichannel_sales |
| \| Field label \| Omnichannel sales \| \| --- \| --- \| \| Description \| The number of online and offline transactions or conversions resulting from Criteo ads \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Omnichannel sales |
| Description | The number of online and offline transactions or conversions resulting from Criteo ads |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| store_roas \| \| --- \| \| \\| Field label \\| Store ROAS \\| \\| --- \\| --- \\| \\| Description \\| The number of online and offline transactions or conversions resulting from Criteo ads \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Store ROAS \| \| Description \| The number of online and offline transactions or conversions resulting from Criteo ads \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| store_roas |
| \| Field label \| Store ROAS \| \| --- \| --- \| \| Description \| The number of online and offline transactions or conversions resulting from Criteo ads \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Store ROAS |
| Description | The number of online and offline transactions or conversions resulting from Criteo ads |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| store_sales \| \| --- \| \| \\| Field label \\| Store sales \\| \\| --- \\| --- \\| \\| Description \\| The number of completed in-store transactions or purchases \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Store sales \| \| Description \| The number of completed in-store transactions or purchases \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| store_sales |
| \| Field label \| Store sales \| \| --- \| --- \| \| Description \| The number of completed in-store transactions or purchases \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Store sales |
| Description | The number of completed in-store transactions or purchases |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| store_revenue \| \| --- \| \| \\| Field label \\| Store revenue \\| \\| --- \\| --- \\| \\| Description \\| The number of completed in-store transactions or purchases \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Store revenue \| \| Description \| The number of completed in-store transactions or purchases \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| store_revenue |
| \| Field label \| Store revenue \| \| --- \| --- \| \| Description \| The number of completed in-store transactions or purchases \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Store revenue |
| Description | The number of completed in-store transactions or purchases |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### QUERY

| \| system_metadata.query_date_range_start \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| system_metadata.query_date_range_start |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_range_end \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_range_end |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The end date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_timezone \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| system_metadata.query_timezone |
| \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Timezone |
| Description | The timezone that is supplied to the query |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| system_metadata.query_filters \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_filters |
| \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Filters |
| Description | All filters used in the query |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_date_start \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_start |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start |
| Description | When the query was started |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_end \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_end |
| \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End |
| Description | When the query completed |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_duration \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| system_metadata.query_duration |
| \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| Field label | Duration |
| Description | The duration in seconds of the query |
| Field type | dimension |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| \| system_metadata.query_accounts \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_accounts |
| \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Accounts |
| Description | A list of accounts of which the data was pulled from |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_excluded_accounts \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_excluded_accounts |
| \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Excluded invalid accounts |
| Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### TARGETING

| \| targeting_environments \| \| --- \| \| \\| Field label \\| Targeted environments \\| \\| --- \\| --- \\| \\| Description \\| List of display environments that the Ad Set should target. Can contain inApp and web \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeted environments \| \| Description \| List of display environments that the Ad Set should target. Can contain inApp and web \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| targeting_environments |
| \| Field label \| Targeted environments \| \| --- \| --- \| \| Description \| List of display environments that the Ad Set should target. Can contain inApp and web \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Targeted environments |
| Description | List of display environments that the Ad Set should target. Can contain inApp and web |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| targeting_devices \| \| --- \| \| \\| Field label \\| Targeted devices \\| \\| --- \\| --- \\| \\| Description \\| List of device types that the Ad Set should target. Can contain desktop, tablet, mobile and other \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeted devices \| \| Description \| List of device types that the Ad Set should target. Can contain desktop, tablet, mobile and other \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| targeting_devices |
| \| Field label \| Targeted devices \| \| --- \| --- \| \| Description \| List of device types that the Ad Set should target. Can contain desktop, tablet, mobile and other \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Targeted devices |
| Description | List of device types that the Ad Set should target. Can contain desktop, tablet, mobile and other |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| targeting_operating_systems \| \| --- \| \| \\| Field label \\| Targeted operating systems \\| \\| --- \\| --- \\| \\| Description \\| List of operating systems that the Ad Set should target. Can contain android, ios, and other \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeted operating systems \| \| Description \| List of operating systems that the Ad Set should target. Can contain android, ios, and other \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| targeting_operating_systems |
| \| Field label \| Targeted operating systems \| \| --- \| --- \| \| Description \| List of operating systems that the Ad Set should target. Can contain android, ios, and other \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Targeted operating systems |
| Description | List of operating systems that the Ad Set should target. Can contain android, ios, and other |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| targeting_countries \| \| --- \| \| \\| Field label \\| Targeted countries \\| \\| --- \\| --- \\| \\| Description \\| List of countries that the Ad Set should target \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeted countries \| \| Description \| List of countries that the Ad Set should target \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| targeting_countries |
| \| Field label \| Targeted countries \| \| --- \| --- \| \| Description \| List of countries that the Ad Set should target \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Targeted countries |
| Description | List of countries that the Ad Set should target |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| targeting_subdivisions \| \| --- \| \| \\| Field label \\| Targeted subdivisions \\| \\| --- \\| --- \\| \\| Description \\| List of subdivisions that the Ad Set should target \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeted subdivisions \| \| Description \| List of subdivisions that the Ad Set should target \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| targeting_subdivisions |
| \| Field label \| Targeted subdivisions \| \| --- \| --- \| \| Description \| List of subdivisions that the Ad Set should target \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Targeted subdivisions |
| Description | List of subdivisions that the Ad Set should target |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| targeting_zip_codes \| \| --- \| \| \\| Field label \\| Targeted zip codes \\| \\| --- \\| --- \\| \\| Description \\| List of zip codes that the Ad Set should target \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeted zip codes \| \| Description \| List of zip codes that the Ad Set should target \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| targeting_zip_codes |
| \| Field label \| Targeted zip codes \| \| --- \| --- \| \| Description \| List of zip codes that the Ad Set should target \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Targeted zip codes |
| Description | List of zip codes that the Ad Set should target |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| targeting_frequency \| \| --- \| \| \\| Field label \\| Frequency \\| \\| --- \\| --- \\| \\| Description \\| The period by which the maximum impression limit is calculated. Can be hourly, daily, lifetime, or advanced (for custom set-ups configured by Criteo) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Frequency \| \| Description \| The period by which the maximum impression limit is calculated. Can be hourly, daily, lifetime, or advanced (for custom set-ups configured by Criteo) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| targeting_frequency |
| \| Field label \| Frequency \| \| --- \| --- \| \| Description \| The period by which the maximum impression limit is calculated. Can be hourly, daily, lifetime, or advanced (for custom set-ups configured by Criteo) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Frequency |
| Description | The period by which the maximum impression limit is calculated. Can be hourly, daily, lifetime, or advanced (for custom set-ups configured by Criteo) |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| targeting_maximum_impressions \| \| --- \| \| \\| Field label \\| Maximum impressions \\| \\| --- \\| --- \\| \\| Description \\| The maximum impressions allowed for the specified Frequency \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Maximum impressions \| \| Description \| The maximum impressions allowed for the specified Frequency \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| targeting_maximum_impressions |
| \| Field label \| Maximum impressions \| \| --- \| --- \| \| Description \| The maximum impressions allowed for the specified Frequency \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Maximum impressions |
| Description | The maximum impressions allowed for the specified Frequency |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### TIME

| \| today \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| --- |
| today |
| \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| Field label | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| Destinations | API, Data warehouse |
| \| year \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Description \\| Year, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year |
| \| Field label \| Year \| \| --- \| --- \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Description | Year, e.g. 2017 |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| yearOfWeek \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Year of week for US weeks, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Description \| Year of week for US weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| yearOfWeek |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Description \| Year of week for US weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Description | Year of week for US weeks, e.g. 2017 |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| yearOfWeekIso \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Year of week for ISO weeks, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Description \| Year of week for ISO weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| yearOfWeekIso |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Description \| Year of week for ISO weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Description | Year of week for ISO weeks, e.g. 2017 |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| yearMonth \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Description \\| Year and month, e.g. 2017\\\|06 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| yearMonth |
| \| Field label \| Year & month \| \| --- \| --- \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Description | Year and month, e.g. 2017\|06 |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| month \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Description \\| Month, e.g. 6 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| month |
| \| Field label \| Month \| \| --- \| --- \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Description | Month, e.g. 6 |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| yearWeek \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for US weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Description \| Year and week for US weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| yearWeek |
| \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Description \| Year and week for US weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Sun-Sat) |
| Description | Year and week for US weeks, e.g. 2017\|08 |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| yearWeekIso \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for ISO weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Description \| Year and week for ISO weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| yearWeekIso |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Description \| Year and week for ISO weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Description | Year and week for ISO weeks, e.g. 2017\|08 |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| week \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| US week number, e.g. 51 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Description \| US week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| week |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Description \| US week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Description | US week number, e.g. 51 |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| weekIso \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| ISO week number, e.g. 51 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| weekIso |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Description | ISO week number, e.g. 51 |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| dayOfMonth \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Description \\| Day of month, e.g. 2 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Description \| Day of month, e.g. 2 \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| dayOfMonth |
| \| Field label \| Day of month \| \| --- \| --- \| \| Description \| Day of month, e.g. 2 \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| Field label | Day of month |
| Description | Day of month, e.g. 2 |
| Field type | dimension |
| Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) |
| \| dayOfWeekName \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Day of week name for US weeks, e.g. 0 Sunday \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Description \| Day of week name for US weeks, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| dayOfWeekName |
| \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Description \| Day of week name for US weeks, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Sun-Sat) |
| Description | Day of week name for US weeks, e.g. 0 Sunday |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| dayOfWeekNameIso \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Day of week name for ISO weeks, e.g. 1 Sunday \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Description \| Day of week name for ISO weeks, e.g. 1 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| dayOfWeekNameIso |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Description \| Day of week name for ISO weeks, e.g. 1 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Mon-Sun) |
| Description | Day of week name for ISO weeks, e.g. 1 Sunday |
| Field type | dimension |
| Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) |
| \| date \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date |
| \| Field label \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |