---
title: "Criteo data warehouse table groups"
slug: "criteo-data-warehouse-table-groups"
description: "Explore the complete Supermetrics data warehouse table groups for Criteo. See all the tables and the fields included in them."
updated: 2026-03-05T14:01:21Z
published: 2026-03-05T14:01:21Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Criteo data warehouse table groups

Search fields<input type="text" id="field-search" placeholder="Search by field name, label, or description…" aria-label="Search fields by name, label, or description" autocomplete="off">

### Table: CAMPAIGN

| \| account_currency** \| \| --- \| \| \\| Display name \\| Currency \\| \\| --- \\| --- \\| \\| Description \\| Ad set bid currency code \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Display name \| Currency \| \| Description \| Ad set bid currency code \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| --- |
| account_currency** |
| \| Display name \| Currency \| \| --- \| --- \| \| Description \| Ad set bid currency code \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Display name | Currency |
| Description | Ad set bid currency code |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |
| \| adset_bid_strategy** \| \| --- \| \| \\| Display name \\| Ad set bid type \\| \\| --- \\| --- \\| \\| Description \\| The intended optimization for the Ad Set \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad set bid type \| \| Description \| The intended optimization for the Ad Set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adset_bid_strategy** |
| \| Display name \| Ad set bid type \| \| --- \| --- \| \| Description \| The intended optimization for the Ad Set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad set bid type |
| Description | The intended optimization for the Ad Set |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adset_id** \| \| --- \| \| \\| Display name \\| Ad set ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the ad set \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad set ID \| \| Description \| ID of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adset_id** |
| \| Display name \| Ad set ID \| \| --- \| --- \| \| Description \| ID of the ad set \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad set ID |
| Description | ID of the ad set |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adset_name** \| \| --- \| \| \\| Display name \\| Ad set name \\| \\| --- \\| --- \\| \\| Description \\| The Ad set name, set by the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad set name \| \| Description \| The Ad set name, set by the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adset_name** |
| \| Display name \| Ad set name \| \| --- \| --- \| \| Description \| The Ad set name, set by the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad set name |
| Description | The Ad set name, set by the advertiser |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adset_status** \| \| --- \| \| \\| Display name \\| Ad set status \\| \\| --- \\| --- \\| \\| Description \\| Set by the advertiser, this represents the intent to deliver ads \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad set status \| \| Description \| Set by the advertiser, this represents the intent to deliver ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adset_status** |
| \| Display name \| Ad set status \| \| --- \| --- \| \| Description \| Set by the advertiser, this represents the intent to deliver ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad set status |
| Description | Set by the advertiser, this represents the intent to deliver ads |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertiser_id** \| \| --- \| \| \\| Display name \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| Id of the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Advertiser ID \| \| Description \| Id of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertiser_id** |
| \| Display name \| Advertiser ID \| \| --- \| --- \| \| Description \| Id of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Advertiser ID |
| Description | Id of the advertiser |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertiser_name** \| \| --- \| \| \\| Display name \\| Advertiser name \\| \\| --- \\| --- \\| \\| Description \\| Name of the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Advertiser name \| \| Description \| Name of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertiser_name** |
| \| Display name \| Advertiser name \| \| --- \| --- \| \| Description \| Name of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Advertiser name |
| Description | Name of the advertiser |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertiser_value** \| \| --- \| \| \\| Display name \\| Advertiser value \\| \\| --- \\| --- \\| \\| Description \\| The total value generated by the campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Advertiser value \| \| Description \| The total value generated by the campaign \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| advertiser_value** |
| \| Display name \| Advertiser value \| \| --- \| --- \| \| Description \| The total value generated by the campaign \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Advertiser value |
| Description | The total value generated by the campaign |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| average_cart** \| \| --- \| \| \\| Display name \\| Average cart \\| \\| --- \\| --- \\| \\| Description \\| Average revenue generated by a campaign's sales \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Average cart \| \| Description \| Average revenue generated by a campaign's sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| average_cart** |
| \| Display name \| Average cart \| \| --- \| --- \| \| Description \| Average revenue generated by a campaign's sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Average cart |
| Description | Average revenue generated by a campaign's sales |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| category_id** \| \| --- \| \| \\| Display name \\| Category ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the category \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Category ID \| \| Description \| ID of the category \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| category_id** |
| \| Display name \| Category ID \| \| --- \| --- \| \| Description \| ID of the category \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Category ID |
| Description | ID of the category |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| category_name** \| \| --- \| \| \\| Display name \\| Category \\| \\| --- \\| --- \\| \\| Description \\| Name of the category from catalog feed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Category \| \| Description \| Name of the category from catalog feed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| category_name** |
| \| Display name \| Category \| \| --- \| --- \| \| Description \| Name of the category from catalog feed \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Category |
| Description | Name of the category from catalog feed |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| clicks** \| \| --- \| \| \\| Display name \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times that your Criteo ads have been clicked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks \| \| Description \| Number of times that your Criteo ads have been clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks** |
| \| Display name \| Clicks \| \| --- \| --- \| \| Description \| Number of times that your Criteo ads have been clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Clicks |
| Description | Number of times that your Criteo ads have been clicked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversion_rate** \| \| --- \| \| \\| Display name \\| Conversion rate \\| \\| --- \\| --- \\| \\| Description \\| Percentage of conversions or sales compared to the clicks that occurred \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Display name \| Conversion rate \| \| Description \| Percentage of conversions or sales compared to the clicks that occurred \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| conversion_rate** |
| \| Display name \| Conversion rate \| \| --- \| --- \| \| Description \| Percentage of conversions or sales compared to the clicks that occurred \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Display name | Conversion rate |
| Description | Percentage of conversions or sales compared to the clicks that occurred |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| cost** \| \| --- \| \| \\| Display name \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| Total cost of the campaigns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost \| \| Description \| Total cost of the campaigns \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost** |
| \| Display name \| Cost \| \| --- \| --- \| \| Description \| Total cost of the campaigns \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost |
| Description | Total cost of the campaigns |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date** |
| \| Display name \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| impressions** \| \| --- \| \| \\| Display name \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of times the Ad is displayed to a user on publishers' websites \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions \| \| Description \| Number of times the Ad is displayed to a user on publishers' websites \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressions** |
| \| Display name \| Impressions \| \| --- \| --- \| \| Description \| Number of times the Ad is displayed to a user on publishers' websites \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions |
| Description | Number of times the Ad is displayed to a user on publishers' websites |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| non_viewable_displays** \| \| --- \| \| \\| Display name \\| Unviewed displays \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that have not been viewed. A display that doesn`t meet the viewed display`s criteria is considered unviewed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Unviewed displays \| \| Description \| The number of ads that have not been viewed. A display that doesn`t meet the viewed display`s criteria is considered unviewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| non_viewable_displays** |
| \| Display name \| Unviewed displays \| \| --- \| --- \| \| Description \| The number of ads that have not been viewed. A display that doesn`t meet the viewed display`s criteria is considered unviewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Unviewed displays |
| Description | The number of ads that have not been viewed. A display that doesn`t meet the viewed display`s criteria is considered unviewed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| overall_competition_win** \| \| --- \| \| \\| Display name \\| Overall competition win \\| \\| --- \\| --- \\| \\| Description \\| Percentage of impressions/ad placements won, out of all impressions/ad placements that were bid on \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Display name \| Overall competition win \| \| Description \| Percentage of impressions/ad placements won, out of all impressions/ad placements that were bid on \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| overall_competition_win** |
| \| Display name \| Overall competition win \| \| --- \| --- \| \| Description \| Percentage of impressions/ad placements won, out of all impressions/ad placements that were bid on \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Display name | Overall competition win |
| Description | Percentage of impressions/ad placements won, out of all impressions/ad placements that were bid on |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| potential_displays** \| \| --- \| \| \\| Display name \\| Potential displays \\| \\| --- \\| --- \\| \\| Description \\| The number of display opportunities, or the number of bid requests received \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Potential displays \| \| Description \| The number of display opportunities, or the number of bid requests received \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| potential_displays** |
| \| Display name \| Potential displays \| \| --- \| --- \| \| Description \| The number of display opportunities, or the number of bid requests received \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Potential displays |
| Description | The number of display opportunities, or the number of bid requests received |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| qualified_visits** \| \| --- \| \| \\| Display name \\| Qualified visits \\| \\| --- \\| --- \\| \\| Description \\| The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Qualified visits \| \| Description \| The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| qualified_visits** |
| \| Display name \| Qualified visits \| \| --- \| --- \| \| Description \| The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Qualified visits |
| Description | The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| revenue** \| \| --- \| \| \\| Display name \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| The amount of money generated by online sales \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Revenue \| \| Description \| The amount of money generated by online sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| revenue** |
| \| Display name \| Revenue \| \| --- \| --- \| \| Description \| The amount of money generated by online sales \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Revenue |
| Description | The amount of money generated by online sales |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| sales** \| \| --- \| \| \\| Display name \\| Sales \\| \\| --- \\| --- \\| \\| Description \\| The total number of purchases completed via the same device your Criteo ads were clicked, or a different one \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Sales \| \| Description \| The total number of purchases completed via the same device your Criteo ads were clicked, or a different one \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| sales** |
| \| Display name \| Sales \| \| --- \| --- \| \| Description \| The total number of purchases completed via the same device your Criteo ads were clicked, or a different one \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Sales |
| Description | The total number of purchases completed via the same device your Criteo ads were clicked, or a different one |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| untrackable_displays** \| \| --- \| \| \\| Display name \\| Untracked displays \\| \\| --- \\| --- \\| \\| Description \\| This is the number of untracked displays. Some displays cannot be tracked because of the display environment (for instance, native banner) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Untracked displays \| \| Description \| This is the number of untracked displays. Some displays cannot be tracked because of the display environment (for instance, native banner) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| untrackable_displays** |
| \| Display name \| Untracked displays \| \| --- \| --- \| \| Description \| This is the number of untracked displays. Some displays cannot be tracked because of the display environment (for instance, native banner) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Untracked displays |
| Description | This is the number of untracked displays. Some displays cannot be tracked because of the display environment (for instance, native banner) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| viewable_displays** \| \| --- \| \| \\| Display name \\| Viewed displays \\| \\| --- \\| --- \\| \\| Description \\| The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Viewed displays \| \| Description \| The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viewable_displays** |
| \| Display name \| Viewed displays \| \| --- \| --- \| \| Description \| The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Viewed displays |
| Description | The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |