Search fields×Table: CAMPAIGN account_currency Display name Currency Description Ad set bid currency code Field type dimension Data type string.currency.code adset_bid_strategy Display name Ad set bid type Description The intended optimization for the Ad Set Field type dimension Data type string.text.value adset_id Display name Ad set ID Description ID of the ad set Field type dimension Data type string.text.value adset_name Display name Ad set name Description The Ad set name, set by the advertiser Field type dimension Data type string.text.value adset_status Display name Ad set status Description Set by the advertiser, this represents the intent to deliver ads Field type dimension Data type string.text.value advertiser_id Display name Advertiser ID Description Id of the advertiser Field type dimension Data type string.text.value advertiser_name Display name Advertiser name Description Name of the advertiser Field type dimension Data type string.text.value advertiser_value Display name Advertiser value Description The total value generated by the campaign Field type metric Data type float.currency.value average_cart Display name Average cart Description Average revenue generated by a campaign's sales Field type metric Data type float.currency.value category_id Display name Category ID Description ID of the category Field type dimension Data type string.text.value category_name Display name Category Description Name of the category from catalog feed Field type dimension Data type string.text.value clicks Display name Clicks Description Number of times that your Criteo ads have been clicked Field type metric Data type int.number.value conversion_rate Display name Conversion rate Description Percentage of conversions or sales compared to the clicks that occurred Field type metric Data type float.number.percentage cost Display name Cost Description Total cost of the campaigns Field type metric Data type float.currency.value dataSourceName Display name Data source Description The name of the source for this data, as listed on supermetrics.com/docs Field type dimension Data type string.text.value date Display name Date Description Date, e.g. 2017-01-31 Field type dimension Data type string.time.date impressions Display name Impressions Description Number of times the Ad is displayed to a user on publishers' websites Field type metric Data type int.number.value non_viewable_displays Display name Unviewed displays Description The number of ads that have not been viewed. A display that doesn`t meet the viewed display`s criteria is considered unviewed Field type metric Data type int.number.value overall_competition_win Display name Overall competition win Description Percentage of impressions/ad placements won, out of all impressions/ad placements that were bid on Field type metric Data type float.number.ratio potential_displays Display name Potential displays Description The number of display opportunities, or the number of bid requests received Field type metric Data type int.number.value qualified_visits Display name Qualified visits Description The number of users on the target website or app for which at least two events or one sale event occurred within the hour following a click Field type metric Data type int.number.value revenue Display name Revenue Description The amount of money generated by online sales Field type metric Data type float.currency.value sales Display name Sales Description The total number of purchases completed via the same device your Criteo ads were clicked, or a different one Field type metric Data type float.currency.value untrackable_displays Display name Untracked displays Description This is the number of untracked displays. Some displays cannot be tracked because of the display environment (for instance, native banner) Field type metric Data type int.number.value viewable_displays Display name Viewed displays Description The number of ads that have been viewed. A display is considered viewed if at least 50% of the ad appears on the screen for at least one second Field type metric Data type int.number.value