---
title: "Criteo connection guide"
slug: "criteo-connection-guide"
description: "Connect your Criteo data to Supermetrics with our guide on permissions, requirements, and step-by-step instructions for seamless integration."
updated: 2026-05-06T11:44:22Z
published: 2026-05-06T13:25:57Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Criteo connection guide

This guide contains all permissions and requirements for connecting your Criteo data to Supermetrics.

You can connect to data sources from the [Data sources page on the Supermetrics Hub](https://hub.supermetrics.com/token-management). On the Hub, you can also [share an authentication link](/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub#share-authentication-link) to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in [all available destinations](/v1/docs/criteo-connection-guide#connection-instructions).

## Required permissions

To connect Supermetrics to Criteo, you need:

- An **API** user with a **client ID**and **client secret**
- An app with at least **Read**access for all elements of the Marketing API.
  - If you're logged with an old Criteo app, you'll need to log out of Criteo and then log back again.

See our [Criteo permissions guide](/v1/docs/criteo-permissions-guide) for instructions on how to generate the credentials and the app as well as how to install a new Criteo app.

## Connection instructions

When connecting to Criteo, you need to enter your client ID and client secret and select the accounts to use in your reporting when prompted.

1. Select the Criteo data source [on the Supermetrics Hub](https://hub.supermetrics.com/token-management) or in the data destination.
2. Enter your Criteo client ID and client secret.
3. If prompted, choose to make this connection [shared or private](/v1/docs/about-shared-and-private-connections).
4. Click **Start**.
5. In your data destination, select the accounts to use in your reporting.

See detailed instructions on [how to connect to a data source from the Supermetrics Hub.](/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub)

You can also connect to Criteo from these destinations:

- Google Sheets: [How to log in to a Supermetrics data source in Google Sheets](/v1/docs/how-to-connect-to-a-supermetrics-data-source-in-google-sheets)
- Data Studio: [How to connect data sources to Looker Studio](/v1/docs/how-to-connect-data-sources-to-looker-studio-formerly-data-studio)
- Excel: [How to connect data sources to Excel with Supermetrics](/v1/docs/how-to-connect-data-sources-to-excel-with-supermetrics)
- Power BI: [How to create your first Supermetrics query for Power BI](/v1/docs/how-to-create-your-first-supermetrics-query-for-power-bi)
- The Supermetrics API: [How to use the Query Manager](/v1/docs/how-to-use-the-query-manager)
- Data warehouse and cloud storage (Hub): [How to create a transfer](/v1/docs/how-to-create-a-transfer)
- BigQuery (marketplace): [How to create a BigQuery (marketplace) transfer](/v1/docs/how-to-create-a-bigquery-marketplace-transfer)

## More resources

- [Criteo report building guide](/v1/docs/criteo-report-building-guide)[](//docs/how-to-reauthenticate-a-data-source-connection-in-google-sheets-looker-studio-excel-power-bi-and-supermetrics-hub)
- [How to reauthenticate a data source in Google Sheets, Looker Studio, Excel, or Power BI](/v1/docs/how-to-create-your-first-supermetrics-query-for-power-bi)
- [How to reauthenticate a data source in data warehouse, API, or cloud storage platform](/v1/docs/how-to-reauthenticate-a-data-source-connection-in-data-warehouse-destinations-or-the-supermetrics-api)
- [How to manage data source connections on the Supermetrics Hub](/v1/docs/how-to-manage-data-source-connections-on-supermetrics-hub)