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Braze metrics and dimensions

  • Updated on Jun 30, 2026
  • Published on Jun 30, 2026
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Early Access68 metrics49 dimensions

CAMPAIGN

campaign_name
Field label Campaign name
Description Name of the campaign
Field type dimension
Data type string.text.value
campaign_tags
Field label Tags
Description List of tags associated with the campaign
Field type dimension
Data type string.text.value
is_api_campaign
Field label Is API campaign
Description Whether the campaign is API-triggered
Field type dimension
Data type bool
campaign_created_at
Field label Created at
Description When the campaign was created
Field type dimension
Data type string.time.datetime
campaign_updated_at
Field label Updated at
Description When the campaign was last updated
Field type dimension
Data type string.time.datetime
campaign_description
Field label Description
Description Campaign description
Field type dimension
Data type string.text.value
schedule_type
Field label Schedule type
Description Type of scheduling action for the campaign
Field type dimension
Data type string.text.value
is_enabled
Field label Is enabled
Description Whether the campaign is currently active
Field type dimension
Data type bool
is_draft
Field label Is draft
Description Whether the campaign is a draft
Field type dimension
Data type bool
is_archived
Field label Is archived
Description Whether the campaign is archived
Field type dimension
Data type bool
first_sent
Field label First sent
Description When the campaign was first sent
Field type dimension
Data type string.time.datetime
last_sent
Field label Last sent
Description When the campaign was last sent
Field type dimension
Data type string.time.datetime
channels
Field label Channels
Description List of channels the campaign sends on
Field type dimension
Data type string.text.value

CAMPAIGN TOTALS

revenue
Field label Revenue
Description Total revenue (USD) attributed to the campaign on this day
Field type metric
Data type float.currency.value
conversions
Field label Conversions
Description Primary conversion event occurrences on this day
Field type metric
Data type int.number.value
conversions1
Field label Conversions B
Description Secondary conversion event (B) occurrences on this day
Field type metric
Data type int.number.value
conversions2
Field label Conversions C
Description Conversion event (C) occurrences on this day
Field type metric
Data type int.number.value
conversions3
Field label Conversions D
Description Conversion event (D) occurrences on this day
Field type metric
Data type int.number.value
conversions_by_send_time
Field label Conversions (by send time)
Description Primary conversion event occurrences attributed by send time on this day
Field type metric
Data type int.number.value
conversions1_by_send_time
Field label Conversions B (by send time)
Description Secondary conversion event (B) occurrences attributed by send time on this day
Field type metric
Data type int.number.value
conversions2_by_send_time
Field label Conversions C (by send time)
Description Conversion event (C) occurrences attributed by send time on this day
Field type metric
Data type int.number.value
conversions3_by_send_time
Field label Conversions D (by send time)
Description Conversion event (D) occurrences attributed by send time on this day
Field type metric
Data type int.number.value
unique_recipients
Field label Unique recipients
Description Total unique recipients of the campaign on this day
Field type metric
Data type int.number.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

MESSAGE

channel_type
Field label Channel
Description Messaging channel the metrics belong to (email, ios_push, android_push, sms, whats_app, content_cards, webhook, trigger_in_app_message, etc.)
Field type dimension
Data type string.text.value
variation_api_id
Field label Variation ID
Description Braze API identifier of the message variation
Field type dimension
Data type string.text.value
variation_name
Field label Variation name
Description Name of the message variation (available for in-app message variations)
Field type dimension
Data type string.text.value

PERFORMANCE

sent
Field label Sent
Description Number of messages sent
Field type metric
Data type int.number.value
delivered
Field label Delivered
Description Number of messages delivered (email, SMS, WhatsApp)
Field type metric
Data type int.number.value
opens
Field label Opens
Description Total email opens
Field type metric
Data type int.number.value
unique_opens
Field label Unique opens
Description Unique email opens
Field type metric
Data type int.number.value
clicks
Field label Clicks
Description Total clicks (email, SMS)
Field type metric
Data type int.number.value
unique_clicks
Field label Unique clicks
Description Unique clicks (email, content cards)
Field type metric
Data type int.number.value
unsubscribes
Field label Unsubscribes
Description Email unsubscribes
Field type metric
Data type int.number.value
bounces
Field label Bounces
Description Bounces (email, push)
Field type metric
Data type int.number.value
reported_spam
Field label Reported spam
Description Number of times the email was reported as spam
Field type metric
Data type int.number.value
direct_opens
Field label Direct opens
Description Push direct opens
Field type metric
Data type int.number.value
total_opens
Field label Total opens
Description Push total opens
Field type metric
Data type int.number.value
body_clicks
Field label Body clicks
Description Push body clicks
Field type metric
Data type int.number.value
sent_to_carrier
Field label Sent to carrier
Description SMS messages sent to carrier
Field type metric
Data type int.number.value
rejected
Field label Rejected
Description SMS messages rejected
Field type metric
Data type int.number.value
delivery_failed
Field label Delivery failed
Description SMS deliveries that failed
Field type metric
Data type int.number.value
opt_out
Field label Opt-outs
Description SMS opt-outs
Field type metric
Data type int.number.value
help
Field label Help requests
Description SMS help requests
Field type metric
Data type int.number.value
read
Field label Read
Description WhatsApp messages read
Field type metric
Data type int.number.value
failed
Field label Failed
Description WhatsApp messages that failed
Field type metric
Data type int.number.value
errors
Field label Errors
Description Webhook errors
Field type metric
Data type int.number.value
impressions
Field label Impressions
Description In-app message impressions
Field type metric
Data type int.number.value
first_button_clicks
Field label First button clicks
Description In-app message first button clicks
Field type metric
Data type int.number.value
second_button_clicks
Field label Second button clicks
Description In-app message second button clicks
Field type metric
Data type int.number.value
total_clicks
Field label Total clicks
Description Content card total clicks
Field type metric
Data type int.number.value
total_impressions
Field label Total impressions
Description Content card total impressions
Field type metric
Data type int.number.value
total_dismissals
Field label Total dismissals
Description Content card total dismissals
Field type metric
Data type int.number.value
unique_impressions
Field label Unique impressions
Description Content card unique impressions
Field type metric
Data type int.number.value
unique_dismissals
Field label Unique dismissals
Description Content card unique dismissals
Field type metric
Data type int.number.value
machine_opens
Field label Machine opens
Description Apple Mail Privacy Protection (machine) opens. Email only
Field type metric
Data type int.number.value
other_opens
Field label Other opens
Description Human-attributed opens, excluding machine opens. Email only
Field type metric
Data type int.number.value
influenced_opens
Field label Influenced opens
Description Opens occurring after a push is received but not by direct tap. Push channels only
Field type metric
Data type int.number.value
opt_in
Field label Opt-ins
Description SMS opt-ins on this day
Field type metric
Data type int.number.value
delivery_rate
Field label Delivery rate
Description Delivery rate, calculated as delivered / sent
Field type metric
Data type float.number.ratio
bounce_rate
Field label Bounce rate
Description Bounce rate, calculated as bounces / sent
Field type metric
Data type float.number.ratio
open_rate
Field label Open rate
Description Open rate, calculated as opens / sent
Field type metric
Data type float.number.ratio
unique_open_rate
Field label Unique open rate
Description Unique open rate, calculated as unique_opens / sent
Field type metric
Data type float.number.ratio
total_open_rate
Field label Total open rate
Description Total open rate, calculated as total_opens / sent
Field type metric
Data type float.number.ratio
direct_open_rate
Field label Direct open rate
Description Direct open rate, calculated as direct_opens / sent
Field type metric
Data type float.number.ratio
influenced_open_rate
Field label Influenced open rate
Description Influenced open rate, calculated as influenced_opens / sent
Field type metric
Data type float.number.ratio
click_rate
Field label Click rate
Description Click rate, calculated as clicks / sent
Field type metric
Data type float.number.ratio
unique_click_rate
Field label Unique click rate
Description Unique click rate, calculated as unique_clicks / sent
Field type metric
Data type float.number.ratio
click_to_open_rate
Field label Click to open rate
Description Click to open rate, calculated as unique_clicks / unique_opens
Field type metric
Data type float.number.ratio
unsubscribe_rate
Field label Unsubscribe rate
Description Unsubscribe rate, calculated as unsubscribes / sent
Field type metric
Data type float.number.ratio
spam_report_rate
Field label Spam report rate
Description Spam report rate, calculated as reported_spam / sent
Field type metric
Data type float.number.ratio
body_click_rate
Field label Body click rate
Description Body click rate, calculated as body_clicks / impressions
Field type metric
Data type float.number.ratio
button_1_click_rate
Field label Button 1 click rate
Description Button 1 click rate, calculated as first_button_clicks / impressions
Field type metric
Data type float.number.ratio
button_2_click_rate
Field label Button 2 click rate
Description Button 2 click rate, calculated as second_button_clicks / impressions
Field type metric
Data type float.number.ratio
total_click_rate
Field label Total click rate
Description Total click rate, calculated as total_clicks / total_impressions
Field type metric
Data type float.number.ratio
total_dismissal_rate
Field label Total dismissal rate
Description Total dismissal rate, calculated as total_dismissals / total_impressions
Field type metric
Data type float.number.ratio
unique_dismissal_rate
Field label Unique dismissal rate
Description Unique dismissal rate, calculated as unique_dismissals / unique_impressions
Field type metric
Data type float.number.ratio
failed_delivery_rate
Field label Failed delivery rate
Description Failed delivery rate, calculated as delivery_failed / sent
Field type metric
Data type float.number.ratio
opt_out_rate
Field label Opt-out rate
Description Opt-out rate, calculated as opt_out / sent
Field type metric
Data type float.number.ratio
opt_in_rate
Field label Opt-in rate
Description Opt-in rate, calculated as opt_in / sent
Field type metric
Data type float.number.ratio
rejection_rate
Field label Rejection rate
Description Rejection rate, calculated as rejected / sent
Field type metric
Data type float.number.ratio
sent_to_carrier_rate
Field label Sent to carrier rate
Description Sent to carrier rate, calculated as sent_to_carrier / sent
Field type metric
Data type float.number.ratio
failure_rate
Field label Failure rate
Description Failure rate, calculated as failed / sent
Field type metric
Data type float.number.ratio
read_rate
Field label Read rate
Description Read rate, calculated as read / sent
Field type metric
Data type float.number.ratio
error_rate
Field label Error rate
Description Error rate, calculated as errors / sent
Field type metric
Data type float.number.ratio

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json
system_metadata.query_excluded_accounts
Field label Excluded invalid accounts
Description A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting
Field type dimension
Data type string.text.json

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
day
Field label Date
Description Date the campaign performance metrics were recorded, e.g. 2024-01-31
Field type dimension
Data type string.time.date
analytics_date
Field label Date
Description Date the campaign analytics metrics were recorded, e.g. 2024-01-31
Field type dimension
Data type string.time.date
year
Field label Year
Description Year, e.g. 2024
Field type dimension
Data type string.time.year
year_month
Field label Year & month
Description Year and month, e.g. 2024|06
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Description Month, e.g. 6
Field type dimension
Data type string.time.month
year_week
Field label Year & week (Sun-Sat)
Description Year and week for US standard Sunday-Saturday weeks, e.g. 2024|08
Field type dimension
Data type string.time.yearweek
year_week_iso
Field label Year & week (Mon-Sun)
Description Year and week for ISO standard Monday-Sunday weeks, e.g. 2024|08
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Description US standard Sunday-Saturday week number, e.g. 51
Field type dimension
Data type string.time.week
week_iso
Field label Week (Mon-Sun)
Description ISO standard Monday-Sunday week number, e.g. 51
Field type dimension
Data type string.time.weekiso
day_of_month
Field label Day of month
Description Day of month, e.g. 2
Field type dimension
Data type string.time.dayofmonth
day_of_week_name
Field label Day of week (name)
Description Day of week with names, e.g. "1 - Monday" or "7 - Sunday"
Field type dimension
Data type string.time.dayofweek
year_analytics
Field label Year
Description Year, e.g. 2024
Field type dimension
Data type string.time.year
year_month_analytics
Field label Year & month
Description Year and month, e.g. 2024|06
Field type dimension
Data type string.time.yearmonth
month_analytics
Field label Month
Description Month, e.g. 6
Field type dimension
Data type string.time.month
year_week_analytics
Field label Year & week (Sun-Sat)
Description Year and week for US standard Sunday-Saturday weeks, e.g. 2024|08
Field type dimension
Data type string.time.yearweek
year_week_iso_analytics
Field label Year & week (Mon-Sun)
Description Year and week for ISO standard Monday-Sunday weeks, e.g. 2024|08
Field type dimension
Data type string.time.yearweekiso
week_analytics
Field label Week (Sun-Sat)
Description US standard Sunday-Saturday week number, e.g. 51
Field type dimension
Data type string.time.week
week_iso_analytics
Field label Week (Mon-Sun)
Description ISO standard Monday-Sunday week number, e.g. 51
Field type dimension
Data type string.time.weekiso
day_of_month_analytics
Field label Day of month
Description Day of month, e.g. 2
Field type dimension
Data type string.time.dayofmonth
day_of_week_name_analytics
Field label Day of week (name)
Description Day of week with names, e.g. "1 - Monday" or "7 - Sunday"
Field type dimension
Data type string.time.dayofweek

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