--- title: "Branch metrics and dimensions" slug: "branch-fields" description: "Explore the complete list of Branch metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports." updated: 2026-03-05T14:15:31Z published: 2026-03-05T14:15:31Z canonical: "docs.supermetrics.com/branch-fields" --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # Branch metrics and dimensions > Supermetrics brings all your Branch data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse) 94 metrics117 dimensionsSearch fields ### ADVERTISER | \| summary_total__agency_name \| \| --- \| \| \\| Field label \\| Agency name \\| \\| --- \\| --- \\| \\| Description \\| Name of the agency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Agency name \| \| Description \| Name of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | summary_total__agency_name | | \| Field label \| Agency name \| \| --- \| --- \| \| Description \| Name of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Agency name | | Description | Name of the agency | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__agency_id \| \| --- \| \| \\| Field label \\| Agency ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the agency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Agency ID \| \| Description \| ID of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__agency_id | | \| Field label \| Agency ID \| \| --- \| --- \| \| Description \| ID of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Agency ID | | Description | ID of the agency | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__ad_partner_name \| \| --- \| \| \\| Field label \\| Ad partner name \\| \\| --- \\| --- \\| \\| Description \\| Ad partner of last touch – this is set automatically to be the name of the ad partner \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad partner name \| \| Description \| Ad partner of last touch – this is set automatically to be the name of the ad partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__ad_partner_name | | \| Field label \| Ad partner name \| \| --- \| --- \| \| Description \| Ad partner of last touch – this is set automatically to be the name of the ad partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad partner name | | Description | Ad partner of last touch – this is set automatically to be the name of the ad partner | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__ad_partner_id \| \| --- \| \| \\| Field label \\| Ad partner ID \\| \\| --- \\| --- \\| \\| Description \\| Ad partner ID of last touch – this is set automatically to be the name of the ad partner \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad partner ID \| \| Description \| Ad partner ID of last touch – this is set automatically to be the name of the ad partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__ad_partner_id | | \| Field label \| Ad partner ID \| \| --- \| --- \| \| Description \| Ad partner ID of last touch – this is set automatically to be the name of the ad partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad partner ID | | Description | Ad partner ID of last touch – this is set automatically to be the name of the ad partner | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__agency_name \| \| --- \| \| \\| Field label \\| Agency name \\| \\| --- \\| --- \\| \\| Description \\| Name of the agency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Agency name \| \| Description \| Name of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__agency_name | | \| Field label \| Agency name \| \| --- \| --- \| \| Description \| Name of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Agency name | | Description | Name of the agency | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__agency_id \| \| --- \| \| \\| Field label \\| Agency ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the agency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Agency ID \| \| Description \| ID of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__agency_id | | \| Field label \| Agency ID \| \| --- \| --- \| \| Description \| ID of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Agency ID | | Description | ID of the agency | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__ad_partner_name \| \| --- \| \| \\| Field label \\| Ad partner name \\| \\| --- \\| --- \\| \\| Description \\| Ad partner of last touch – this is set automatically to be the name of the ad partner \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad partner name \| \| Description \| Ad partner of last touch – this is set automatically to be the name of the ad partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__ad_partner_name | | \| Field label \| Ad partner name \| \| --- \| --- \| \| Description \| Ad partner of last touch – this is set automatically to be the name of the ad partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad partner name | | Description | Ad partner of last touch – this is set automatically to be the name of the ad partner | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__ad_partner_id \| \| --- \| \| \\| Field label \\| Ad partner ID \\| \\| --- \\| --- \\| \\| Description \\| Ad partner ID of last touch – this is set automatically to be the name of the ad partner \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad partner ID \| \| Description \| Ad partner ID of last touch – this is set automatically to be the name of the ad partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__ad_partner_id | | \| Field label \| Ad partner ID \| \| --- \| --- \| \| Description \| Ad partner ID of last touch – this is set automatically to be the name of the ad partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad partner ID | | Description | Ad partner ID of last touch – this is set automatically to be the name of the ad partner | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### APP | \| summary_total__app_name \| \| --- \| \| \\| Field label \\| App name \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| App name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | summary_total__app_name | | \| Field label \| App name \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | App name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__app_name \| \| --- \| \| \\| Field label \\| App name \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| App name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__app_name | | \| Field label \| App name \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | App name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### CAMPAIGN | \| summary_total__campaign_name \| \| --- \| \| \\| Field label \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| Campaign of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign name \| \| Description \| Campaign of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | summary_total__campaign_name | | \| Field label \| Campaign name \| \| --- \| --- \| \| Description \| Campaign of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign name | | Description | Campaign of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__campaign_id \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| Campaign ID of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| Campaign ID of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__campaign_id | | \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| Campaign ID of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign ID | | Description | Campaign ID of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__ad_name \| \| --- \| \| \\| Field label \\| Ad name \\| \\| --- \\| --- \\| \\| Description \\| Ad name of last touch – this is set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad name \| \| Description \| Ad name of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__ad_name | | \| Field label \| Ad name \| \| --- \| --- \| \| Description \| Ad name of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad name | | Description | Ad name of last touch – this is set automatically by ad networks like Facebook | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__ad_id \| \| --- \| \| \\| Field label \\| Ad ID \\| \\| --- \\| --- \\| \\| Description \\| Ad ID of last touch – this is set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad ID \| \| Description \| Ad ID of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__ad_id | | \| Field label \| Ad ID \| \| --- \| --- \| \| Description \| Ad ID of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad ID | | Description | Ad ID of last touch – this is set automatically by ad networks like Facebook | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__ad_set_name \| \| --- \| \| \\| Field label \\| Ad set name \\| \\| --- \\| --- \\| \\| Description \\| Ad set name of last touch – this is set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad set name \| \| Description \| Ad set name of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__ad_set_name | | \| Field label \| Ad set name \| \| --- \| --- \| \| Description \| Ad set name of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad set name | | Description | Ad set name of last touch – this is set automatically by ad networks like Facebook | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__ad_set_id \| \| --- \| \| \\| Field label \\| Ad set ID \\| \\| --- \\| --- \\| \\| Description \\| Ad set id of last touch – this is set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad set ID \| \| Description \| Ad set id of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__ad_set_id | | \| Field label \| Ad set ID \| \| --- \| --- \| \| Description \| Ad set id of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad set ID | | Description | Ad set id of last touch – this is set automatically by ad networks like Facebook | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__creative_name \| \| --- \| \| \\| Field label \\| Creative name \\| \\| --- \\| --- \\| \\| Description \\| Creative name of last touch – this is set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative name \| \| Description \| Creative name of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__creative_name | | \| Field label \| Creative name \| \| --- \| --- \| \| Description \| Creative name of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Creative name | | Description | Creative name of last touch – this is set automatically by ad networks like Facebook | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__creative_id \| \| --- \| \| \\| Field label \\| Creative ID \\| \\| --- \\| --- \\| \\| Description \\| Creative ID of last touch – this is set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative ID \| \| Description \| Creative ID of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__creative_id | | \| Field label \| Creative ID \| \| --- \| --- \| \| Description \| Creative ID of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Creative ID | | Description | Creative ID of last touch – this is set automatically by ad networks like Facebook | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__placement \| \| --- \| \| \\| Field label \\| Placement \\| \\| --- \\| --- \\| \\| Description \\| Placement of the last touch, as set with an analytics tag – actual app or website the ad appears on display campaigns \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Placement \| \| Description \| Placement of the last touch, as set with an analytics tag – actual app or website the ad appears on display campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__placement | | \| Field label \| Placement \| \| --- \| --- \| \| Description \| Placement of the last touch, as set with an analytics tag – actual app or website the ad appears on display campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Placement | | Description | Placement of the last touch, as set with an analytics tag – actual app or website the ad appears on display campaigns | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__channel \| \| --- \| \| \\| Field label \\| Channel \\| \\| --- \\| --- \\| \\| Description \\| Channel of last touch – this can be set as a custom analytics tag \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Channel \| \| Description \| Channel of last touch – this can be set as a custom analytics tag \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__channel | | \| Field label \| Channel \| \| --- \| --- \| \| Description \| Channel of last touch – this can be set as a custom analytics tag \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Channel | | Description | Channel of last touch – this can be set as a custom analytics tag | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__feature \| \| --- \| \| \\| Field label \\| Feature \\| \\| --- \\| --- \\| \\| Description \\| Feature of last touch – this can be set as a custom analytics tag or can be prefilled with the Branch feature, e.g. Journeys \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Feature \| \| Description \| Feature of last touch – this can be set as a custom analytics tag or can be prefilled with the Branch feature, e.g. Journeys \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__feature | | \| Field label \| Feature \| \| --- \| --- \| \| Description \| Feature of last touch – this can be set as a custom analytics tag or can be prefilled with the Branch feature, e.g. Journeys \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Feature | | Description | Feature of last touch – this can be set as a custom analytics tag or can be prefilled with the Branch feature, e.g. Journeys | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__tags \| \| --- \| \| \\| Field label \\| Tags \\| \\| --- \\| --- \\| \\| Description \\| Tags of last touch – this can be set as a custom analytics tag \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Tags \| \| Description \| Tags of last touch – this can be set as a custom analytics tag \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__tags | | \| Field label \| Tags \| \| --- \| --- \| \| Description \| Tags of last touch – this can be set as a custom analytics tag \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Tags | | Description | Tags of last touch – this can be set as a custom analytics tag | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__campaign_name \| \| --- \| \| \\| Field label \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| Campaign of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign name \| \| Description \| Campaign of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__campaign_name | | \| Field label \| Campaign name \| \| --- \| --- \| \| Description \| Campaign of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign name | | Description | Campaign of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__campaign_id \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| Campaign ID of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| Campaign ID of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__campaign_id | | \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| Campaign ID of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign ID | | Description | Campaign ID of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__ad_name \| \| --- \| \| \\| Field label \\| Ad name \\| \\| --- \\| --- \\| \\| Description \\| Ad name of last touch – this is set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad name \| \| Description \| Ad name of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__ad_name | | \| Field label \| Ad name \| \| --- \| --- \| \| Description \| Ad name of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad name | | Description | Ad name of last touch – this is set automatically by ad networks like Facebook | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__ad_id \| \| --- \| \| \\| Field label \\| Ad ID \\| \\| --- \\| --- \\| \\| Description \\| Ad ID of last touch – this is set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad ID \| \| Description \| Ad ID of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__ad_id | | \| Field label \| Ad ID \| \| --- \| --- \| \| Description \| Ad ID of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad ID | | Description | Ad ID of last touch – this is set automatically by ad networks like Facebook | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__ad_set_name \| \| --- \| \| \\| Field label \\| Ad set name \\| \\| --- \\| --- \\| \\| Description \\| Ad set name of last touch – this is set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad set name \| \| Description \| Ad set name of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__ad_set_name | | \| Field label \| Ad set name \| \| --- \| --- \| \| Description \| Ad set name of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad set name | | Description | Ad set name of last touch – this is set automatically by ad networks like Facebook | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__ad_set_id \| \| --- \| \| \\| Field label \\| Ad set ID \\| \\| --- \\| --- \\| \\| Description \\| Ad set id of last touch – this is set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad set ID \| \| Description \| Ad set id of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__ad_set_id | | \| Field label \| Ad set ID \| \| --- \| --- \| \| Description \| Ad set id of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad set ID | | Description | Ad set id of last touch – this is set automatically by ad networks like Facebook | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__creative_name \| \| --- \| \| \\| Field label \\| Creative name \\| \\| --- \\| --- \\| \\| Description \\| Creative name of last touch – this is set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative name \| \| Description \| Creative name of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__creative_name | | \| Field label \| Creative name \| \| --- \| --- \| \| Description \| Creative name of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Creative name | | Description | Creative name of last touch – this is set automatically by ad networks like Facebook | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__creative_id \| \| --- \| \| \\| Field label \\| Creative ID \\| \\| --- \\| --- \\| \\| Description \\| Creative ID of last touch – this is set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative ID \| \| Description \| Creative ID of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__creative_id | | \| Field label \| Creative ID \| \| --- \| --- \| \| Description \| Creative ID of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Creative ID | | Description | Creative ID of last touch – this is set automatically by ad networks like Facebook | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__placement \| \| --- \| \| \\| Field label \\| Placement \\| \\| --- \\| --- \\| \\| Description \\| Placement of the last touch, as set with an analytics tag – actual app or website the ad appears on display campaigns \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Placement \| \| Description \| Placement of the last touch, as set with an analytics tag – actual app or website the ad appears on display campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__placement | | \| Field label \| Placement \| \| --- \| --- \| \| Description \| Placement of the last touch, as set with an analytics tag – actual app or website the ad appears on display campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Placement | | Description | Placement of the last touch, as set with an analytics tag – actual app or website the ad appears on display campaigns | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__channel \| \| --- \| \| \\| Field label \\| Channel \\| \\| --- \\| --- \\| \\| Description \\| Channel of last touch – this can be set as a custom analytics tag \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Channel \| \| Description \| Channel of last touch – this can be set as a custom analytics tag \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__channel | | \| Field label \| Channel \| \| --- \| --- \| \| Description \| Channel of last touch – this can be set as a custom analytics tag \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Channel | | Description | Channel of last touch – this can be set as a custom analytics tag | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__feature \| \| --- \| \| \\| Field label \\| Feature \\| \\| --- \\| --- \\| \\| Description \\| Feature of last touch – this can be set as a custom analytics tag or can be prefilled with the Branch feature, e.g. Journeys \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Feature \| \| Description \| Feature of last touch – this can be set as a custom analytics tag or can be prefilled with the Branch feature, e.g. Journeys \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__feature | | \| Field label \| Feature \| \| --- \| --- \| \| Description \| Feature of last touch – this can be set as a custom analytics tag or can be prefilled with the Branch feature, e.g. Journeys \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Feature | | Description | Feature of last touch – this can be set as a custom analytics tag or can be prefilled with the Branch feature, e.g. Journeys | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__tags \| \| --- \| \| \\| Field label \\| Tags \\| \\| --- \\| --- \\| \\| Description \\| Tags of last touch – this can be set as a custom analytics tag \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Tags \| \| Description \| Tags of last touch – this can be set as a custom analytics tag \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__tags | | \| Field label \| Tags \| \| --- \| --- \| \| Description \| Tags of last touch – this can be set as a custom analytics tag \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Tags | | Description | Tags of last touch – this can be set as a custom analytics tag | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### COMMERCE | \| summary_total__add_to_cart \| \| --- \| \| \\| Field label \\| Add to cart \\| \\| --- \\| --- \\| \\| Description \\| Add to cart events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart \| \| Description \| Add to cart events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | summary_total__add_to_cart | | \| Field label \| Add to cart \| \| --- \| --- \| \| Description \| Add to cart events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Add to cart | | Description | Add to cart events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__add_to_wishlist \| \| --- \| \| \\| Field label \\| Add to wishlist \\| \\| --- \\| --- \\| \\| Description \\| Add to wishlist events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to wishlist \| \| Description \| Add to wishlist events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__add_to_wishlist | | \| Field label \| Add to wishlist \| \| --- \| --- \| \| Description \| Add to wishlist events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Add to wishlist | | Description | Add to wishlist events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__view_cart \| \| --- \| \| \\| Field label \\| View cart \\| \\| --- \\| --- \\| \\| Description \\| View cart events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View cart \| \| Description \| View cart events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__view_cart | | \| Field label \| View cart \| \| --- \| --- \| \| Description \| View cart events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | View cart | | Description | View cart events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__initiate_purchase \| \| --- \| \| \\| Field label \\| Initiate purchase \\| \\| --- \\| --- \\| \\| Description \\| Initiate purchase events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Initiate purchase \| \| Description \| Initiate purchase events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__initiate_purchase | | \| Field label \| Initiate purchase \| \| --- \| --- \| \| Description \| Initiate purchase events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Initiate purchase | | Description | Initiate purchase events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__add_payment_info \| \| --- \| \| \\| Field label \\| Add payment info \\| \\| --- \\| --- \\| \\| Description \\| Add payment info events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add payment info \| \| Description \| Add payment info events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__add_payment_info | | \| Field label \| Add payment info \| \| --- \| --- \| \| Description \| Add payment info events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Add payment info | | Description | Add payment info events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__click_ad \| \| --- \| \| \\| Field label \\| Click ad \\| \\| --- \\| --- \\| \\| Description \\| Click ad events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click ad \| \| Description \| Click ad events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__click_ad | | \| Field label \| Click ad \| \| --- \| --- \| \| Description \| Click ad events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Click ad | | Description | Click ad events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__purchase \| \| --- \| \| \\| Field label \\| Purchase \\| \\| --- \\| --- \\| \\| Description \\| Purchases attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchase \| \| Description \| Purchases attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__purchase | | \| Field label \| Purchase \| \| --- \| --- \| \| Description \| Purchases attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Purchase | | Description | Purchases attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__reserve \| \| --- \| \| \\| Field label \\| Reserve \\| \\| --- \\| --- \\| \\| Description \\| Reserve events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reserve \| \| Description \| Reserve events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__reserve | | \| Field label \| Reserve \| \| --- \| --- \| \| Description \| Reserve events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Reserve | | Description | Reserve events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__spend_credits \| \| --- \| \| \\| Field label \\| Spend credits \\| \\| --- \\| --- \\| \\| Description \\| Spend credits events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Spend credits \| \| Description \| Spend credits events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__spend_credits | | \| Field label \| Spend credits \| \| --- \| --- \| \| Description \| Spend credits events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Spend credits | | Description | Spend credits events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__view_ad \| \| --- \| \| \\| Field label \\| View ad \\| \\| --- \\| --- \\| \\| Description \\| View ad events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View ad \| \| Description \| View ad events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__view_ad | | \| Field label \| View ad \| \| --- \| --- \| \| Description \| View ad events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | View ad | | Description | View ad events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__add_to_cart \| \| --- \| \| \\| Field label \\| Add to cart \\| \\| --- \\| --- \\| \\| Description \\| Add to cart events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart \| \| Description \| Add to cart events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__add_to_cart | | \| Field label \| Add to cart \| \| --- \| --- \| \| Description \| Add to cart events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Add to cart | | Description | Add to cart events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__add_to_wishlist \| \| --- \| \| \\| Field label \\| Add to wishlist \\| \\| --- \\| --- \\| \\| Description \\| Add to wishlist events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to wishlist \| \| Description \| Add to wishlist events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__add_to_wishlist | | \| Field label \| Add to wishlist \| \| --- \| --- \| \| Description \| Add to wishlist events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Add to wishlist | | Description | Add to wishlist events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__view_cart \| \| --- \| \| \\| Field label \\| View cart \\| \\| --- \\| --- \\| \\| Description \\| View cart events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View cart \| \| Description \| View cart events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__view_cart | | \| Field label \| View cart \| \| --- \| --- \| \| Description \| View cart events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | View cart | | Description | View cart events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__initiate_purchase \| \| --- \| \| \\| Field label \\| Initiate purchase \\| \\| --- \\| --- \\| \\| Description \\| Initiate purchase events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Initiate purchase \| \| Description \| Initiate purchase events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__initiate_purchase | | \| Field label \| Initiate purchase \| \| --- \| --- \| \| Description \| Initiate purchase events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Initiate purchase | | Description | Initiate purchase events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__add_payment_info \| \| --- \| \| \\| Field label \\| Add payment info \\| \\| --- \\| --- \\| \\| Description \\| Add payment info events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add payment info \| \| Description \| Add payment info events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__add_payment_info | | \| Field label \| Add payment info \| \| --- \| --- \| \| Description \| Add payment info events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Add payment info | | Description | Add payment info events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__click_ad \| \| --- \| \| \\| Field label \\| Click ad \\| \\| --- \\| --- \\| \\| Description \\| Click ad events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click ad \| \| Description \| Click ad events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__click_ad | | \| Field label \| Click ad \| \| --- \| --- \| \| Description \| Click ad events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Click ad | | Description | Click ad events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__purchase \| \| --- \| \| \\| Field label \\| Purchase \\| \\| --- \\| --- \\| \\| Description \\| Purchases attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchase \| \| Description \| Purchases attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__purchase | | \| Field label \| Purchase \| \| --- \| --- \| \| Description \| Purchases attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Purchase | | Description | Purchases attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__reserve \| \| --- \| \| \\| Field label \\| Reserve \\| \\| --- \\| --- \\| \\| Description \\| Reserve events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reserve \| \| Description \| Reserve events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__reserve | | \| Field label \| Reserve \| \| --- \| --- \| \| Description \| Reserve events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Reserve | | Description | Reserve events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__spend_credits \| \| --- \| \| \\| Field label \\| Spend credits \\| \\| --- \\| --- \\| \\| Description \\| Spend credits events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Spend credits \| \| Description \| Spend credits events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__spend_credits | | \| Field label \| Spend credits \| \| --- \| --- \| \| Description \| Spend credits events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Spend credits | | Description | Spend credits events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__view_ad \| \| --- \| \| \\| Field label \\| View ad \\| \\| --- \\| --- \\| \\| Description \\| View ad events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View ad \| \| Description \| View ad events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__view_ad | | \| Field label \| View ad \| \| --- \| --- \| \| Description \| View ad events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | View ad | | Description | View ad events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### CONTENT | \| summary_total__search \| \| --- \| \| \\| Field label \\| Search \\| \\| --- \\| --- \\| \\| Description \\| Search events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Search \| \| Description \| Search events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | summary_total__search | | \| Field label \| Search \| \| --- \| --- \| \| Description \| Search events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Search | | Description | Search events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__view_item \| \| --- \| \| \\| Field label \\| View item \\| \\| --- \\| --- \\| \\| Description \\| View item events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View item \| \| Description \| View item events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__view_item | | \| Field label \| View item \| \| --- \| --- \| \| Description \| View item events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | View item | | Description | View item events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__view_items \| \| --- \| \| \\| Field label \\| View items \\| \\| --- \\| --- \\| \\| Description \\| View items events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View items \| \| Description \| View items events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__view_items | | \| Field label \| View items \| \| --- \| --- \| \| Description \| View items events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | View items | | Description | View items events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__rate \| \| --- \| \| \\| Field label \\| Rate \\| \\| --- \\| --- \\| \\| Description \\| Rate events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Rate \| \| Description \| Rate events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__rate | | \| Field label \| Rate \| \| --- \| --- \| \| Description \| Rate events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Rate | | Description | Rate events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__share \| \| --- \| \| \\| Field label \\| Share \\| \\| --- \\| --- \\| \\| Description \\| Share events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Share \| \| Description \| Share events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__share | | \| Field label \| Share \| \| --- \| --- \| \| Description \| Share events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Share | | Description | Share events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__initiate_stream \| \| --- \| \| \\| Field label \\| Initiate stream \\| \\| --- \\| --- \\| \\| Description \\| Initiate stream events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Initiate stream \| \| Description \| Initiate stream events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__initiate_stream | | \| Field label \| Initiate stream \| \| --- \| --- \| \| Description \| Initiate stream events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Initiate stream | | Description | Initiate stream events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__complete_stream \| \| --- \| \| \\| Field label \\| Complete stream \\| \\| --- \\| --- \\| \\| Description \\| Complete stream events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Complete stream \| \| Description \| Complete stream events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__complete_stream | | \| Field label \| Complete stream \| \| --- \| --- \| \| Description \| Complete stream events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Complete stream | | Description | Complete stream events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__search \| \| --- \| \| \\| Field label \\| Search \\| \\| --- \\| --- \\| \\| Description \\| Search events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Search \| \| Description \| Search events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__search | | \| Field label \| Search \| \| --- \| --- \| \| Description \| Search events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Search | | Description | Search events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__view_item \| \| --- \| \| \\| Field label \\| View item \\| \\| --- \\| --- \\| \\| Description \\| View item events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View item \| \| Description \| View item events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__view_item | | \| Field label \| View item \| \| --- \| --- \| \| Description \| View item events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | View item | | Description | View item events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__view_items \| \| --- \| \| \\| Field label \\| View items \\| \\| --- \\| --- \\| \\| Description \\| View items events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View items \| \| Description \| View items events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__view_items | | \| Field label \| View items \| \| --- \| --- \| \| Description \| View items events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | View items | | Description | View items events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__rate \| \| --- \| \| \\| Field label \\| Rate \\| \\| --- \\| --- \\| \\| Description \\| Rate events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Rate \| \| Description \| Rate events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__rate | | \| Field label \| Rate \| \| --- \| --- \| \| Description \| Rate events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Rate | | Description | Rate events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__share \| \| --- \| \| \\| Field label \\| Share \\| \\| --- \\| --- \\| \\| Description \\| Share events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Share \| \| Description \| Share events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__share | | \| Field label \| Share \| \| --- \| --- \| \| Description \| Share events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Share | | Description | Share events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__initiate_stream \| \| --- \| \| \\| Field label \\| Initiate stream \\| \\| --- \\| --- \\| \\| Description \\| Initiate stream events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Initiate stream \| \| Description \| Initiate stream events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__initiate_stream | | \| Field label \| Initiate stream \| \| --- \| --- \| \| Description \| Initiate stream events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Initiate stream | | Description | Initiate stream events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__complete_stream \| \| --- \| \| \\| Field label \\| Complete stream \\| \\| --- \\| --- \\| \\| Description \\| Complete stream events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Complete stream \| \| Description \| Complete stream events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__complete_stream | | \| Field label \| Complete stream \| \| --- \| --- \| \| Description \| Complete stream events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Complete stream | | Description | Complete stream events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### COST | \| summary_total__cost \| \| --- \| \| \\| Field label \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| Total cost (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost \| \| Description \| Total cost (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | --- | | summary_total__cost | | \| Field label \| Cost \| \| --- \| --- \| \| Description \| Total cost (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost | | Description | Total cost (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| summary_total__cost_in_local_currency \| \| --- \| \| \\| Field label \\| Cost (local currency) \\| \\| --- \\| --- \\| \\| Description \\| Total cost in local currency (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost (local currency) \| \| Description \| Total cost in local currency (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | summary_total__cost_in_local_currency | | \| Field label \| Cost (local currency) \| \| --- \| --- \| \| Description \| Total cost in local currency (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost (local currency) | | Description | Total cost in local currency (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| summary_unique__cost \| \| --- \| \| \\| Field label \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| Total cost (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost \| \| Description \| Total cost (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | summary_unique__cost | | \| Field label \| Cost \| \| --- \| --- \| \| Description \| Total cost (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost | | Description | Total cost (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| summary_unique__cost_in_local_currency \| \| --- \| \| \\| Field label \\| Cost (local currency) \\| \\| --- \\| --- \\| \\| Description \\| Total cost in local currency (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost (local currency) \| \| Description \| Total cost in local currency (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | summary_unique__cost_in_local_currency | | \| Field label \| Cost (local currency) \| \| --- \| --- \| \| Description \| Total cost in local currency (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost (local currency) | | Description | Total cost in local currency (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### CUSTOM | \| summary_total__custom_event_name \| \| --- \| \| \\| Field label \\| Custom event name \\| \\| --- \\| --- \\| \\| Description \\| Name of the custom event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Custom event name \| \| Description \| Name of the custom event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | summary_total__custom_event_name | | \| Field label \| Custom event name \| \| --- \| --- \| \| Description \| Name of the custom event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Custom event name | | Description | Name of the custom event | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__event_data_custom_param_1 \| \| --- \| \| \\| Field label \\| Custom parameter 1 \\| \\| --- \\| --- \\| \\| Description \\| Custom parameter 1. Available dimension for custom event data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Custom parameter 1 \| \| Description \| Custom parameter 1. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__event_data_custom_param_1 | | \| Field label \| Custom parameter 1 \| \| --- \| --- \| \| Description \| Custom parameter 1. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Custom parameter 1 | | Description | Custom parameter 1. Available dimension for custom event data | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__event_data_custom_param_2 \| \| --- \| \| \\| Field label \\| Custom parameter 2 \\| \\| --- \\| --- \\| \\| Description \\| Custom parameter 2. Available dimension for custom event data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Custom parameter 2 \| \| Description \| Custom parameter 2. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__event_data_custom_param_2 | | \| Field label \| Custom parameter 2 \| \| --- \| --- \| \| Description \| Custom parameter 2. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Custom parameter 2 | | Description | Custom parameter 2. Available dimension for custom event data | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__event_data_custom_param_3 \| \| --- \| \| \\| Field label \\| Custom parameter 3 \\| \\| --- \\| --- \\| \\| Description \\| Custom parameter 3. Available dimension for custom event data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Custom parameter 3 \| \| Description \| Custom parameter 3. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__event_data_custom_param_3 | | \| Field label \| Custom parameter 3 \| \| --- \| --- \| \| Description \| Custom parameter 3. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Custom parameter 3 | | Description | Custom parameter 3. Available dimension for custom event data | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__custom_event_name \| \| --- \| \| \\| Field label \\| Custom event name \\| \\| --- \\| --- \\| \\| Description \\| Name of the custom event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Custom event name \| \| Description \| Name of the custom event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__custom_event_name | | \| Field label \| Custom event name \| \| --- \| --- \| \| Description \| Name of the custom event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Custom event name | | Description | Name of the custom event | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__event_data_custom_param_1 \| \| --- \| \| \\| Field label \\| Custom parameter 1 \\| \\| --- \\| --- \\| \\| Description \\| Custom parameter 1. Available dimension for custom event data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Custom parameter 1 \| \| Description \| Custom parameter 1. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__event_data_custom_param_1 | | \| Field label \| Custom parameter 1 \| \| --- \| --- \| \| Description \| Custom parameter 1. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Custom parameter 1 | | Description | Custom parameter 1. Available dimension for custom event data | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__event_data_custom_param_2 \| \| --- \| \| \\| Field label \\| Custom parameter 2 \\| \\| --- \\| --- \\| \\| Description \\| Custom parameter 2. Available dimension for custom event data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Custom parameter 2 \| \| Description \| Custom parameter 2. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__event_data_custom_param_2 | | \| Field label \| Custom parameter 2 \| \| --- \| --- \| \| Description \| Custom parameter 2. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Custom parameter 2 | | Description | Custom parameter 2. Available dimension for custom event data | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__event_data_custom_param_3 \| \| --- \| \| \\| Field label \\| Custom parameter 3 \\| \\| --- \\| --- \\| \\| Description \\| Custom parameter 3. Available dimension for custom event data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Custom parameter 3 \| \| Description \| Custom parameter 3. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__event_data_custom_param_3 | | \| Field label \| Custom parameter 3 \| \| --- \| --- \| \| Description \| Custom parameter 3. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Custom parameter 3 | | Description | Custom parameter 3. Available dimension for custom event data | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__custom_event \| \| --- \| \| \\| Field label \\| Custom events \\| \\| --- \\| --- \\| \\| Description \\| The number of custom events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom events \| \| Description \| The number of custom events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__custom_event | | \| Field label \| Custom events \| \| --- \| --- \| \| Description \| The number of custom events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Custom events | | Description | The number of custom events | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__custom_event \| \| --- \| \| \\| Field label \\| Custom events \\| \\| --- \\| --- \\| \\| Description \\| The number of custom events \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Custom events \| \| Description \| The number of custom events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__custom_event | | \| Field label \| Custom events \| \| --- \| --- \| \| Description \| The number of custom events \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Custom events | | Description | The number of custom events | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### CUSTOMER | \| summary_total__customer_event_alias \| \| --- \| \| \\| Field label \\| Customer event alias \\| \\| --- \\| --- \\| \\| Description \\| Customer event alias \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Customer event alias \| \| Description \| Customer event alias \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | summary_total__customer_event_alias | | \| Field label \| Customer event alias \| \| --- \| --- \| \| Description \| Customer event alias \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Customer event alias | | Description | Customer event alias | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__customer_event_alias \| \| --- \| \| \\| Field label \\| Customer event alias \\| \\| --- \\| --- \\| \\| Description \\| Customer event alias \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Customer event alias \| \| Description \| Customer event alias \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__customer_event_alias | | \| Field label \| Customer event alias \| \| --- \| --- \| \| Description \| Customer event alias \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Customer event alias | | Description | Customer event alias | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### DATA | \| summary_total__origin \| \| --- \| \| \\| Field label \\| Origin \\| \\| --- \\| --- \\| \\| Description \\| Whether the event originated with a Branch SDK/API call, or was sent by Segment or mParticle \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Origin \| \| Description \| Whether the event originated with a Branch SDK/API call, or was sent by Segment or mParticle \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | summary_total__origin | | \| Field label \| Origin \| \| --- \| --- \| \| Description \| Whether the event originated with a Branch SDK/API call, or was sent by Segment or mParticle \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Origin | | Description | Whether the event originated with a Branch SDK/API call, or was sent by Segment or mParticle | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__attributed \| \| --- \| \| \\| Field label \\| Is attributed \\| \\| --- \\| --- \\| \\| Description \\| Whether the event was attributed to any touch (click or impression) as opposed to unattributed (attributed: false). Unattributed data is the same as organic or direct data \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Is attributed \| \| Description \| Whether the event was attributed to any touch (click or impression) as opposed to unattributed (attributed: false). Unattributed data is the same as organic or direct data \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | summary_total__attributed | | \| Field label \| Is attributed \| \| --- \| --- \| \| Description \| Whether the event was attributed to any touch (click or impression) as opposed to unattributed (attributed: false). Unattributed data is the same as organic or direct data \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Is attributed | | Description | Whether the event was attributed to any touch (click or impression) as opposed to unattributed (attributed: false). Unattributed data is the same as organic or direct data | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| summary_total__deep_linked \| \| --- \| \| \\| Field label \\| Is deep linked \\| \\| --- \\| --- \\| \\| Description \\| Is the data deep linked? True/False \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Is deep linked \| \| Description \| Is the data deep linked? True/False \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | summary_total__deep_linked | | \| Field label \| Is deep linked \| \| --- \| --- \| \| Description \| Is the data deep linked? True/False \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Is deep linked | | Description | Is the data deep linked? True/False | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| summary_total__from_desktop \| \| --- \| \| \\| Field label \\| Is from desktop \\| \\| --- \\| --- \\| \\| Description \\| Is data from Desktop? True/False \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Is from desktop \| \| Description \| Is data from Desktop? True/False \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | summary_total__from_desktop | | \| Field label \| Is from desktop \| \| --- \| --- \| \| Description \| Is data from Desktop? True/False \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Is from desktop | | Description | Is data from Desktop? True/False | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| summary_total__last_attributed_touch_type \| \| --- \| \| \\| Field label \\| Last attributed touch type \\| \\| --- \\| --- \\| \\| Description \\| Type of last attributed touch. Whether the last touch was an impression or click \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Last attributed touch type \| \| Description \| Type of last attributed touch. Whether the last touch was an impression or click \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__last_attributed_touch_type | | \| Field label \| Last attributed touch type \| \| --- \| --- \| \| Description \| Type of last attributed touch. Whether the last touch was an impression or click \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Last attributed touch type | | Description | Type of last attributed touch. Whether the last touch was an impression or click | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__origin \| \| --- \| \| \\| Field label \\| Origin \\| \\| --- \\| --- \\| \\| Description \\| Whether the event originated with a Branch SDK/API call, or was sent by Segment or mParticle \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Origin \| \| Description \| Whether the event originated with a Branch SDK/API call, or was sent by Segment or mParticle \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__origin | | \| Field label \| Origin \| \| --- \| --- \| \| Description \| Whether the event originated with a Branch SDK/API call, or was sent by Segment or mParticle \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Origin | | Description | Whether the event originated with a Branch SDK/API call, or was sent by Segment or mParticle | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__attributed \| \| --- \| \| \\| Field label \\| Is attributed \\| \\| --- \\| --- \\| \\| Description \\| Whether the event was attributed to any touch (click or impression) as opposed to unattributed (attributed: false). Unattributed data is the same as organic or direct data \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Is attributed \| \| Description \| Whether the event was attributed to any touch (click or impression) as opposed to unattributed (attributed: false). Unattributed data is the same as organic or direct data \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | summary_unique__attributed | | \| Field label \| Is attributed \| \| --- \| --- \| \| Description \| Whether the event was attributed to any touch (click or impression) as opposed to unattributed (attributed: false). Unattributed data is the same as organic or direct data \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Is attributed | | Description | Whether the event was attributed to any touch (click or impression) as opposed to unattributed (attributed: false). Unattributed data is the same as organic or direct data | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| summary_unique__deep_linked \| \| --- \| \| \\| Field label \\| Is deep linked \\| \\| --- \\| --- \\| \\| Description \\| Is the data deep linked? True/False \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Is deep linked \| \| Description \| Is the data deep linked? True/False \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | summary_unique__deep_linked | | \| Field label \| Is deep linked \| \| --- \| --- \| \| Description \| Is the data deep linked? True/False \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Is deep linked | | Description | Is the data deep linked? True/False | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| summary_unique__from_desktop \| \| --- \| \| \\| Field label \\| Is from desktop \\| \\| --- \\| --- \\| \\| Description \\| Is data from Desktop? True/False \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Is from desktop \| \| Description \| Is data from Desktop? True/False \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | summary_unique__from_desktop | | \| Field label \| Is from desktop \| \| --- \| --- \| \| Description \| Is data from Desktop? True/False \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Is from desktop | | Description | Is data from Desktop? True/False | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| summary_unique__last_attributed_touch_type \| \| --- \| \| \\| Field label \\| Last attributed touch type \\| \\| --- \\| --- \\| \\| Description \\| Type of last attributed touch. Whether the last touch was an impression or click \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Last attributed touch type \| \| Description \| Type of last attributed touch. Whether the last touch was an impression or click \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__last_attributed_touch_type | | \| Field label \| Last attributed touch type \| \| --- \| --- \| \| Description \| Type of last attributed touch. Whether the last touch was an impression or click \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Last attributed touch type | | Description | Type of last attributed touch. Whether the last touch was an impression or click | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### DATASOURCE | \| dataSourceName \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | --- | | dataSourceName | | \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | Field label | Data source | | Description | The name of the source for this data, as listed on supermetrics.com/docs | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | API, Data warehouse | | \| system_metadata.data_source_logins \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_logins | | \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source logins | | Description | The data source login accounts that were used to authenticate against the data source | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.data_source_login_owners \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_login_owners | | \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source login owners | | Description | The Supermetrics users that created the data source login connections | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### LIFECYCLE | \| summary_total__complete_registration \| \| --- \| \| \\| Field label \\| Complete registration \\| \\| --- \\| --- \\| \\| Description \\| Complete registration events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Complete registration \| \| Description \| Complete registration events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | summary_total__complete_registration | | \| Field label \| Complete registration \| \| --- \| --- \| \| Description \| Complete registration events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Complete registration | | Description | Complete registration events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__complete_tutorial \| \| --- \| \| \\| Field label \\| Complete tutorial \\| \\| --- \\| --- \\| \\| Description \\| Complete tutorial events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Complete tutorial \| \| Description \| Complete tutorial events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__complete_tutorial | | \| Field label \| Complete tutorial \| \| --- \| --- \| \| Description \| Complete tutorial events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Complete tutorial | | Description | Complete tutorial events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__achieve_level \| \| --- \| \| \\| Field label \\| Achieve level \\| \\| --- \\| --- \\| \\| Description \\| Achieve level events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Achieve level \| \| Description \| Achieve level events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__achieve_level | | \| Field label \| Achieve level \| \| --- \| --- \| \| Description \| Achieve level events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Achieve level | | Description | Achieve level events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__unlock_achievement \| \| --- \| \| \\| Field label \\| Unlock achievement \\| \\| --- \\| --- \\| \\| Description \\| Unlock achievement events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unlock achievement \| \| Description \| Unlock achievement events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__unlock_achievement | | \| Field label \| Unlock achievement \| \| --- \| --- \| \| Description \| Unlock achievement events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Unlock achievement | | Description | Unlock achievement events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__invite \| \| --- \| \| \\| Field label \\| Invite \\| \\| --- \\| --- \\| \\| Description \\| Invite events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Invite \| \| Description \| Invite events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__invite | | \| Field label \| Invite \| \| --- \| --- \| \| Description \| Invite events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Invite | | Description | Invite events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__login \| \| --- \| \| \\| Field label \\| Login \\| \\| --- \\| --- \\| \\| Description \\| Login events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Login \| \| Description \| Login events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__login | | \| Field label \| Login \| \| --- \| --- \| \| Description \| Login events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Login | | Description | Login events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__subscribe \| \| --- \| \| \\| Field label \\| Subscribe \\| \\| --- \\| --- \\| \\| Description \\| Subscribe events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscribe \| \| Description \| Subscribe events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__subscribe | | \| Field label \| Subscribe \| \| --- \| --- \| \| Description \| Subscribe events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Subscribe | | Description | Subscribe events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__start_trial \| \| --- \| \| \\| Field label \\| Start trial \\| \\| --- \\| --- \\| \\| Description \\| Start trial events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Start trial \| \| Description \| Start trial events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__start_trial | | \| Field label \| Start trial \| \| --- \| --- \| \| Description \| Start trial events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Start trial | | Description | Start trial events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__opt_in \| \| --- \| \| \\| Field label \\| Opt in \\| \\| --- \\| --- \\| \\| Description \\| Event is triggered when the user opts in to tracking via ATT \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Opt in \| \| Description \| Event is triggered when the user opts in to tracking via ATT \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__opt_in | | \| Field label \| Opt in \| \| --- \| --- \| \| Description \| Event is triggered when the user opts in to tracking via ATT \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Opt in | | Description | Event is triggered when the user opts in to tracking via ATT | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__opt_out \| \| --- \| \| \\| Field label \\| Opt out \\| \\| --- \\| --- \\| \\| Description \\| Event is triggered when the user opts out of tracking via ATT \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Opt out \| \| Description \| Event is triggered when the user opts out of tracking via ATT \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__opt_out | | \| Field label \| Opt out \| \| --- \| --- \| \| Description \| Event is triggered when the user opts out of tracking via ATT \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Opt out | | Description | Event is triggered when the user opts out of tracking via ATT | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__complete_registration \| \| --- \| \| \\| Field label \\| Complete registration \\| \\| --- \\| --- \\| \\| Description \\| Complete registration events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Complete registration \| \| Description \| Complete registration events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__complete_registration | | \| Field label \| Complete registration \| \| --- \| --- \| \| Description \| Complete registration events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Complete registration | | Description | Complete registration events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__complete_tutorial \| \| --- \| \| \\| Field label \\| Complete tutorial \\| \\| --- \\| --- \\| \\| Description \\| Complete tutorial events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Complete tutorial \| \| Description \| Complete tutorial events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__complete_tutorial | | \| Field label \| Complete tutorial \| \| --- \| --- \| \| Description \| Complete tutorial events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Complete tutorial | | Description | Complete tutorial events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__achieve_level \| \| --- \| \| \\| Field label \\| Achieve level \\| \\| --- \\| --- \\| \\| Description \\| Achieve level events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Achieve level \| \| Description \| Achieve level events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__achieve_level | | \| Field label \| Achieve level \| \| --- \| --- \| \| Description \| Achieve level events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Achieve level | | Description | Achieve level events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__unlock_achievement \| \| --- \| \| \\| Field label \\| Unlock achievement \\| \\| --- \\| --- \\| \\| Description \\| Unlock achievement events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Unlock achievement \| \| Description \| Unlock achievement events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__unlock_achievement | | \| Field label \| Unlock achievement \| \| --- \| --- \| \| Description \| Unlock achievement events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Unlock achievement | | Description | Unlock achievement events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__invite \| \| --- \| \| \\| Field label \\| Invite \\| \\| --- \\| --- \\| \\| Description \\| Invite events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Invite \| \| Description \| Invite events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__invite | | \| Field label \| Invite \| \| --- \| --- \| \| Description \| Invite events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Invite | | Description | Invite events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__login \| \| --- \| \| \\| Field label \\| Login \\| \\| --- \\| --- \\| \\| Description \\| Login events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Login \| \| Description \| Login events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__login | | \| Field label \| Login \| \| --- \| --- \| \| Description \| Login events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Login | | Description | Login events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__subscribe \| \| --- \| \| \\| Field label \\| Subscribe \\| \\| --- \\| --- \\| \\| Description \\| Subscribe events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscribe \| \| Description \| Subscribe events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__subscribe | | \| Field label \| Subscribe \| \| --- \| --- \| \| Description \| Subscribe events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Subscribe | | Description | Subscribe events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__start_trial \| \| --- \| \| \\| Field label \\| Start trial \\| \\| --- \\| --- \\| \\| Description \\| Start trial events attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Start trial \| \| Description \| Start trial events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__start_trial | | \| Field label \| Start trial \| \| --- \| --- \| \| Description \| Start trial events attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Start trial | | Description | Start trial events attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__opt_in \| \| --- \| \| \\| Field label \\| Opt in \\| \\| --- \\| --- \\| \\| Description \\| Event is triggered when the user opts in to tracking via ATT \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Opt in \| \| Description \| Event is triggered when the user opts in to tracking via ATT \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__opt_in | | \| Field label \| Opt in \| \| --- \| --- \| \| Description \| Event is triggered when the user opts in to tracking via ATT \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Opt in | | Description | Event is triggered when the user opts in to tracking via ATT | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__opt_out \| \| --- \| \| \\| Field label \\| Opt out \\| \\| --- \\| --- \\| \\| Description \\| Event is triggered when the user opts out of tracking via ATT \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Opt out \| \| Description \| Event is triggered when the user opts out of tracking via ATT \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__opt_out | | \| Field label \| Opt out \| \| --- \| --- \| \| Description \| Event is triggered when the user opts out of tracking via ATT \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Opt out | | Description | Event is triggered when the user opts out of tracking via ATT | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### QUERY | \| system_metadata.query_date_range_start \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | --- | | system_metadata.query_date_range_start | | \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Start date | | Description | The start date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_date_range_end \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | system_metadata.query_date_range_end | | \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | End date | | Description | The end date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_timezone \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | system_metadata.query_timezone | | \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | Field label | Timezone | | Description | The timezone that is supplied to the query | | Field type | dimension | | Data type | [string.time.timezone](/apidocs/field-data-types#time) | | \| system_metadata.query_filters \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_filters | | \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Filters | | Description | All filters used in the query | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_date_start \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_start | | \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Start | | Description | When the query was started | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_date_end \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_end | | \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | End | | Description | When the query completed | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_duration \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | system_metadata.query_duration | | \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | Field label | Duration | | Description | The duration in seconds of the query | | Field type | dimension | | Data type | [int.duration.seconds](/apidocs/field-data-types#duration) | | \| system_metadata.query_accounts \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_accounts | | \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Accounts | | Description | A list of accounts of which the data was pulled from | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_excluded_accounts \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_excluded_accounts | | \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Excluded invalid accounts | | Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### REVENUE | \| summary_total__revenue \| \| --- \| \| \\| Field label \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| Revenue attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue \| \| Description \| Revenue attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | --- | | summary_total__revenue | | \| Field label \| Revenue \| \| --- \| --- \| \| Description \| Revenue attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Revenue | | Description | Revenue attributed to your selected filters | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| summary_total__revenue_in_local_currency \| \| --- \| \| \\| Field label \\| Revenue (local currency) \\| \\| --- \\| --- \\| \\| Description \\| Revenue in local currency attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue (local currency) \| \| Description \| Revenue in local currency attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | summary_total__revenue_in_local_currency | | \| Field label \| Revenue (local currency) \| \| --- \| --- \| \| Description \| Revenue in local currency attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Revenue (local currency) | | Description | Revenue in local currency attributed to your selected filters | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| summary_unique__revenue \| \| --- \| \| \\| Field label \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| Revenue attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue \| \| Description \| Revenue attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | summary_unique__revenue | | \| Field label \| Revenue \| \| --- \| --- \| \| Description \| Revenue attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Revenue | | Description | Revenue attributed to your selected filters | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| summary_unique__revenue_in_local_currency \| \| --- \| \| \\| Field label \\| Revenue (local currency) \\| \\| --- \\| --- \\| \\| Description \\| Revenue in local currency attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue (local currency) \| \| Description \| Revenue in local currency attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | summary_unique__revenue_in_local_currency | | \| Field label \| Revenue (local currency) \| \| --- \| --- \| \| Description \| Revenue in local currency attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Revenue (local currency) | | Description | Revenue in local currency attributed to your selected filters | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### STANDARD | \| summary_total__eo_impression \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of ad impressions. Real-Time user-device level impressions/ad-views triggered via Impression Tracking Ad Links. SAN Ad Partner's impressions are not included in this data source \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| The number of ad impressions. Real-Time user-device level impressions/ad-views triggered via Impression Tracking Ad Links. SAN Ad Partner's impressions are not included in this data source \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | summary_total__eo_impression | | \| Field label \| Impressions \| \| --- \| --- \| \| Description \| The number of ad impressions. Real-Time user-device level impressions/ad-views triggered via Impression Tracking Ad Links. SAN Ad Partner's impressions are not included in this data source \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Impressions | | Description | The number of ad impressions. Real-Time user-device level impressions/ad-views triggered via Impression Tracking Ad Links. SAN Ad Partner's impressions are not included in this data source | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__eo_click \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times users tapped on a Branch link, or on an ad where Branch is able to fetch click data from a third party (e.g. Facebook ads). Real-Time user-device level Link clicks are recorded through User Clicks on the Branch Links. SAN Ad Partner's clicks are not included in this bucket \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| Number of times users tapped on a Branch link, or on an ad where Branch is able to fetch click data from a third party (e.g. Facebook ads). Real-Time user-device level Link clicks are recorded through User Clicks on the Branch Links. SAN Ad Partner's clicks are not included in this bucket \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__eo_click | | \| Field label \| Clicks \| \| --- \| --- \| \| Description \| Number of times users tapped on a Branch link, or on an ad where Branch is able to fetch click data from a third party (e.g. Facebook ads). Real-Time user-device level Link clicks are recorded through User Clicks on the Branch Links. SAN Ad Partner's clicks are not included in this bucket \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Clicks | | Description | Number of times users tapped on a Branch link, or on an ad where Branch is able to fetch click data from a third party (e.g. Facebook ads). Real-Time user-device level Link clicks are recorded through User Clicks on the Branch Links. SAN Ad Partner's clicks are not included in this bucket | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__eo_branch_cta_view \| \| --- \| \| \\| Field label \\| Views \\| \\| --- \\| --- \\| \\| Description \\| The number of Branch CTA views. A banner or Deepview that renders in a user's browser \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Views \| \| Description \| The number of Branch CTA views. A banner or Deepview that renders in a user's browser \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__eo_branch_cta_view | | \| Field label \| Views \| \| --- \| --- \| \| Description \| The number of Branch CTA views. A banner or Deepview that renders in a user's browser \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Views | | Description | The number of Branch CTA views. A banner or Deepview that renders in a user's browser | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__eo_sms_sent \| \| --- \| \| \\| Field label \\| SMS sent \\| \\| --- \\| --- \\| \\| Description \\| Number of times users texted themselves an app download link from desktop web \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| SMS sent \| \| Description \| Number of times users texted themselves an app download link from desktop web \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__eo_sms_sent | | \| Field label \| SMS sent \| \| --- \| --- \| \| Description \| Number of times users texted themselves an app download link from desktop web \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | SMS sent | | Description | Number of times users texted themselves an app download link from desktop web | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__eo_open \| \| --- \| \| \\| Field label \\| Opens \\| \\| --- \\| --- \\| \\| Description \\| App opens attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Opens \| \| Description \| App opens attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__eo_open | | \| Field label \| Opens \| \| --- \| --- \| \| Description \| App opens attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Opens | | Description | App opens attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__eo_install \| \| --- \| \| \\| Field label \\| Installs \\| \\| --- \\| --- \\| \\| Description \\| Installs attributed to this feature – installs are the first app open after downloading the app \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Installs \| \| Description \| Installs attributed to this feature – installs are the first app open after downloading the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__eo_install | | \| Field label \| Installs \| \| --- \| --- \| \| Description \| Installs attributed to this feature – installs are the first app open after downloading the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Installs | | Description | Installs attributed to this feature – installs are the first app open after downloading the app | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__eo_reinstall \| \| --- \| \| \\| Field label \\| Reinstalls \\| \\| --- \\| --- \\| \\| Description \\| Reinstalls attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reinstalls \| \| Description \| Reinstalls attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__eo_reinstall | | \| Field label \| Reinstalls \| \| --- \| --- \| \| Description \| Reinstalls attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Reinstalls | | Description | Reinstalls attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__eo_web_session_start \| \| --- \| \| \\| Field label \\| Web session starts \\| \\| --- \\| --- \\| \\| Description \\| Web sessions attributed to your selected filters – triggered when a new tab for a website is opened, or when a Branch link is clicked that leads to the website \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web session starts \| \| Description \| Web sessions attributed to your selected filters – triggered when a new tab for a website is opened, or when a Branch link is clicked that leads to the website \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__eo_web_session_start | | \| Field label \| Web session starts \| \| --- \| --- \| \| Description \| Web sessions attributed to your selected filters – triggered when a new tab for a website is opened, or when a Branch link is clicked that leads to the website \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Web session starts | | Description | Web sessions attributed to your selected filters – triggered when a new tab for a website is opened, or when a Branch link is clicked that leads to the website | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__eo_web_to_app_auto_redirect \| \| --- \| \| \\| Field label \\| Web to app redirects \\| \\| --- \\| --- \\| \\| Description \\| Number of times users were auto-redirected to the app without clicking, upon landing on a web page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web to app redirects \| \| Description \| Number of times users were auto-redirected to the app without clicking, upon landing on a web page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__eo_web_to_app_auto_redirect | | \| Field label \| Web to app redirects \| \| --- \| --- \| \| Description \| Number of times users were auto-redirected to the app without clicking, upon landing on a web page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Web to app redirects | | Description | Number of times users were auto-redirected to the app without clicking, upon landing on a web page | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__eo_pageview \| \| --- \| \| \\| Field label \\| Page views \\| \\| --- \\| --- \\| \\| Description \\| The number of attributed pageviews \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page views \| \| Description \| The number of attributed pageviews \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__eo_pageview | | \| Field label \| Page views \| \| --- \| --- \| \| Description \| The number of attributed pageviews \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Page views | | Description | The number of attributed pageviews | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__eo_dismissal \| \| --- \| \| \\| Field label \\| Journey dismissals \\| \\| --- \\| --- \\| \\| Description \\| The number of journey dismissal \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Journey dismissals \| \| Description \| The number of journey dismissal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_total__eo_dismissal | | \| Field label \| Journey dismissals \| \| --- \| --- \| \| Description \| The number of journey dismissal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Journey dismissals | | Description | The number of journey dismissal | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_total__click_to_open_rate \| \| --- \| \| \\| Field label \\| Click to open rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of attributed opens divided by clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Click to open rate \| \| Description \| The percentage of attributed opens divided by clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | summary_total__click_to_open_rate | | \| Field label \| Click to open rate \| \| --- \| --- \| \| Description \| The percentage of attributed opens divided by clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Click to open rate | | Description | The percentage of attributed opens divided by clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| summary_total__click_to_install_rate \| \| --- \| \| \\| Field label \\| Click to install rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of attributed installs divided by clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Click to install rate \| \| Description \| The percentage of attributed installs divided by clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | summary_total__click_to_install_rate | | \| Field label \| Click to install rate \| \| --- \| --- \| \| Description \| The percentage of attributed installs divided by clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Click to install rate | | Description | The percentage of attributed installs divided by clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| summary_total__click_to_reinstall_rate \| \| --- \| \| \\| Field label \\| Click to reinstall rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of attributed reinstalls divided by clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Click to reinstall rate \| \| Description \| The percentage of attributed reinstalls divided by clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | summary_total__click_to_reinstall_rate | | \| Field label \| Click to reinstall rate \| \| --- \| --- \| \| Description \| The percentage of attributed reinstalls divided by clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Click to reinstall rate | | Description | The percentage of attributed reinstalls divided by clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| summary_total__click_to_web_session_start_rate \| \| --- \| \| \\| Field label \\| Click to web session start rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of wes session starts divided by clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Click to web session start rate \| \| Description \| The percentage of wes session starts divided by clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | summary_total__click_to_web_session_start_rate | | \| Field label \| Click to web session start rate \| \| --- \| --- \| \| Description \| The percentage of wes session starts divided by clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Click to web session start rate | | Description | The percentage of wes session starts divided by clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| summary_unique__eo_impression \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of ad impressions. Real-Time user-device level impressions/ad-views triggered via Impression Tracking Ad Links. SAN Ad Partner's impressions are not included in this data source \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| The number of ad impressions. Real-Time user-device level impressions/ad-views triggered via Impression Tracking Ad Links. SAN Ad Partner's impressions are not included in this data source \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__eo_impression | | \| Field label \| Impressions \| \| --- \| --- \| \| Description \| The number of ad impressions. Real-Time user-device level impressions/ad-views triggered via Impression Tracking Ad Links. SAN Ad Partner's impressions are not included in this data source \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Impressions | | Description | The number of ad impressions. Real-Time user-device level impressions/ad-views triggered via Impression Tracking Ad Links. SAN Ad Partner's impressions are not included in this data source | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__eo_click \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times users tapped on a Branch link, or on an ad where Branch is able to fetch click data from a third party (e.g. Facebook ads). Real-Time user-device level Link clicks are recorded through User Clicks on the Branch Links. SAN Ad Partner's clicks are not included in this bucket \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| Number of times users tapped on a Branch link, or on an ad where Branch is able to fetch click data from a third party (e.g. Facebook ads). Real-Time user-device level Link clicks are recorded through User Clicks on the Branch Links. SAN Ad Partner's clicks are not included in this bucket \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__eo_click | | \| Field label \| Clicks \| \| --- \| --- \| \| Description \| Number of times users tapped on a Branch link, or on an ad where Branch is able to fetch click data from a third party (e.g. Facebook ads). Real-Time user-device level Link clicks are recorded through User Clicks on the Branch Links. SAN Ad Partner's clicks are not included in this bucket \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Clicks | | Description | Number of times users tapped on a Branch link, or on an ad where Branch is able to fetch click data from a third party (e.g. Facebook ads). Real-Time user-device level Link clicks are recorded through User Clicks on the Branch Links. SAN Ad Partner's clicks are not included in this bucket | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__eo_branch_cta_view \| \| --- \| \| \\| Field label \\| Views \\| \\| --- \\| --- \\| \\| Description \\| The number of Branch CTA views. A banner or Deepview that renders in a user's browser \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Views \| \| Description \| The number of Branch CTA views. A banner or Deepview that renders in a user's browser \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__eo_branch_cta_view | | \| Field label \| Views \| \| --- \| --- \| \| Description \| The number of Branch CTA views. A banner or Deepview that renders in a user's browser \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Views | | Description | The number of Branch CTA views. A banner or Deepview that renders in a user's browser | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__eo_sms_sent \| \| --- \| \| \\| Field label \\| SMS sent \\| \\| --- \\| --- \\| \\| Description \\| Number of times users texted themselves an app download link from desktop web \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| SMS sent \| \| Description \| Number of times users texted themselves an app download link from desktop web \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__eo_sms_sent | | \| Field label \| SMS sent \| \| --- \| --- \| \| Description \| Number of times users texted themselves an app download link from desktop web \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | SMS sent | | Description | Number of times users texted themselves an app download link from desktop web | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__eo_open \| \| --- \| \| \\| Field label \\| Opens \\| \\| --- \\| --- \\| \\| Description \\| App opens attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Opens \| \| Description \| App opens attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__eo_open | | \| Field label \| Opens \| \| --- \| --- \| \| Description \| App opens attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Opens | | Description | App opens attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__eo_install \| \| --- \| \| \\| Field label \\| Installs \\| \\| --- \\| --- \\| \\| Description \\| Installs attributed to this feature – installs are the first app open after downloading the app \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Installs \| \| Description \| Installs attributed to this feature – installs are the first app open after downloading the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__eo_install | | \| Field label \| Installs \| \| --- \| --- \| \| Description \| Installs attributed to this feature – installs are the first app open after downloading the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Installs | | Description | Installs attributed to this feature – installs are the first app open after downloading the app | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__eo_reinstall \| \| --- \| \| \\| Field label \\| Reinstalls \\| \\| --- \\| --- \\| \\| Description \\| Reinstalls attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Reinstalls \| \| Description \| Reinstalls attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__eo_reinstall | | \| Field label \| Reinstalls \| \| --- \| --- \| \| Description \| Reinstalls attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Reinstalls | | Description | Reinstalls attributed to your selected filters | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__eo_web_session_start \| \| --- \| \| \\| Field label \\| Web session starts \\| \\| --- \\| --- \\| \\| Description \\| Web sessions attributed to your selected filters – triggered when a new tab for a website is opened, or when a Branch link is clicked that leads to the website \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web session starts \| \| Description \| Web sessions attributed to your selected filters – triggered when a new tab for a website is opened, or when a Branch link is clicked that leads to the website \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__eo_web_session_start | | \| Field label \| Web session starts \| \| --- \| --- \| \| Description \| Web sessions attributed to your selected filters – triggered when a new tab for a website is opened, or when a Branch link is clicked that leads to the website \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Web session starts | | Description | Web sessions attributed to your selected filters – triggered when a new tab for a website is opened, or when a Branch link is clicked that leads to the website | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__eo_web_to_app_auto_redirect \| \| --- \| \| \\| Field label \\| Web to app redirects \\| \\| --- \\| --- \\| \\| Description \\| Number of times users were auto-redirected to the app without clicking, upon landing on a web page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Web to app redirects \| \| Description \| Number of times users were auto-redirected to the app without clicking, upon landing on a web page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__eo_web_to_app_auto_redirect | | \| Field label \| Web to app redirects \| \| --- \| --- \| \| Description \| Number of times users were auto-redirected to the app without clicking, upon landing on a web page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Web to app redirects | | Description | Number of times users were auto-redirected to the app without clicking, upon landing on a web page | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__eo_pageview \| \| --- \| \| \\| Field label \\| Page views \\| \\| --- \\| --- \\| \\| Description \\| The number of attributed pageviews \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page views \| \| Description \| The number of attributed pageviews \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__eo_pageview | | \| Field label \| Page views \| \| --- \| --- \| \| Description \| The number of attributed pageviews \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Page views | | Description | The number of attributed pageviews | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__eo_dismissal \| \| --- \| \| \\| Field label \\| Journey dismissals \\| \\| --- \\| --- \\| \\| Description \\| The number of journey dismissal \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Journey dismissals \| \| Description \| The number of journey dismissal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | summary_unique__eo_dismissal | | \| Field label \| Journey dismissals \| \| --- \| --- \| \| Description \| The number of journey dismissal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Journey dismissals | | Description | The number of journey dismissal | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| summary_unique__click_to_open_rate \| \| --- \| \| \\| Field label \\| Click to open rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of attributed opens divided by clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Click to open rate \| \| Description \| The percentage of attributed opens divided by clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | summary_unique__click_to_open_rate | | \| Field label \| Click to open rate \| \| --- \| --- \| \| Description \| The percentage of attributed opens divided by clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Click to open rate | | Description | The percentage of attributed opens divided by clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| summary_unique__click_to_install_rate \| \| --- \| \| \\| Field label \\| Click to install rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of attributed installs divided by clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Click to install rate \| \| Description \| The percentage of attributed installs divided by clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | summary_unique__click_to_install_rate | | \| Field label \| Click to install rate \| \| --- \| --- \| \| Description \| The percentage of attributed installs divided by clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Click to install rate | | Description | The percentage of attributed installs divided by clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| summary_unique__click_to_reinstall_rate \| \| --- \| \| \\| Field label \\| Click to reinstall rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of attributed reinstalls divided by clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Click to reinstall rate \| \| Description \| The percentage of attributed reinstalls divided by clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | summary_unique__click_to_reinstall_rate | | \| Field label \| Click to reinstall rate \| \| --- \| --- \| \| Description \| The percentage of attributed reinstalls divided by clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Click to reinstall rate | | Description | The percentage of attributed reinstalls divided by clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| summary_unique__click_to_web_session_start_rate \| \| --- \| \| \\| Field label \\| Click to web session start rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of wes session starts divided by clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Click to web session start rate \| \| Description \| The percentage of wes session starts divided by clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | summary_unique__click_to_web_session_start_rate | | \| Field label \| Click to web session start rate \| \| --- \| --- \| \| Description \| The percentage of wes session starts divided by clicks \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Click to web session start rate | | Description | The percentage of wes session starts divided by clicks | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | ### TIME | \| today \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | --- | | today | | \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | Field label | Today | | Description | Today's date, e.g. 2017-01-31 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | Destinations | API, Data warehouse | | \| summary_total__year \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | summary_total__year | | \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| summary_total__year_of_week \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | summary_total__year_of_week | | \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| summary_total__year_of_week_iso \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | summary_total__year_of_week_iso | | \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| summary_total__year_month \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | summary_total__year_month | | \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | Field label | Year & month | | Field type | dimension | | Data type | [string.time.yearmonth](/apidocs/field-data-types#time) | | \| summary_total__month \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | summary_total__month | | \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | Field label | Month | | Field type | dimension | | Data type | [string.time.month](/apidocs/field-data-types#time) | | \| summary_total__year_week \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | summary_total__year_week | | \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | Field label | Year & week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.yearweek](/apidocs/field-data-types#time) | | \| summary_total__year_week_iso \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | summary_total__year_week_iso | | \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | Field label | Year & week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) | | \| summary_total__week \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | summary_total__week | | \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | Field label | Week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.week](/apidocs/field-data-types#time) | | \| summary_total__week_iso \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | summary_total__week_iso | | \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | Field label | Week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.weekiso](/apidocs/field-data-types#time) | | \| summary_total__day_of_month \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | summary_total__day_of_month | | \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | Field label | Day of month | | Field type | dimension | | Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) | | \| summary_total__day_of_week_name \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | summary_total__day_of_week_name | | \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | Field label | Day of week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.dayofweek](/apidocs/field-data-types#time) | | \| summary_total__day_of_week_name_iso \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| | | summary_total__day_of_week_name_iso | | \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| | | Field label | Day of week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) | | \| summary_total__date \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | summary_total__date | | \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Date | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| summary_total__atom \| \| --- \| \| \\| Field label \\| Datetime \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Datetime \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | summary_total__atom | | \| Field label \| Datetime \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Datetime | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| summary_unique__year \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | summary_unique__year | | \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| summary_unique__year_of_week \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | summary_unique__year_of_week | | \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| summary_unique__year_of_week_iso \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | summary_unique__year_of_week_iso | | \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| summary_unique__year_month \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | summary_unique__year_month | | \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | Field label | Year & month | | Field type | dimension | | Data type | [string.time.yearmonth](/apidocs/field-data-types#time) | | \| summary_unique__month \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | summary_unique__month | | \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | Field label | Month | | Field type | dimension | | Data type | [string.time.month](/apidocs/field-data-types#time) | | \| summary_unique__year_week \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | summary_unique__year_week | | \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | Field label | Year & week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.yearweek](/apidocs/field-data-types#time) | | \| summary_unique__year_week_iso \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | summary_unique__year_week_iso | | \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | Field label | Year & week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) | | \| summary_unique__week \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | summary_unique__week | | \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | Field label | Week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.week](/apidocs/field-data-types#time) | | \| summary_unique__week_iso \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | summary_unique__week_iso | | \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | Field label | Week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.weekiso](/apidocs/field-data-types#time) | | \| summary_unique__day_of_month \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | summary_unique__day_of_month | | \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | Field label | Day of month | | Field type | dimension | | Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) | | \| summary_unique__day_of_week_name \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | summary_unique__day_of_week_name | | \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | Field label | Day of week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.dayofweek](/apidocs/field-data-types#time) | | \| summary_unique__day_of_week_name_iso \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| | | summary_unique__day_of_week_name_iso | | \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| | | Field label | Day of week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) | | \| summary_unique__date \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | summary_unique__date | | \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Date | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| summary_unique__atom \| \| --- \| \| \\| Field label \\| Datetime \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Datetime \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | summary_unique__atom | | \| Field label \| Datetime \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Datetime | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | ### USER | \| summary_total__user_data_app_store \| \| --- \| \| \\| Field label \\| App store \\| \\| --- \\| --- \\| \\| Description \\| App store on event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| App store \| \| Description \| App store on event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | summary_total__user_data_app_store | | \| Field label \| App store \| \| --- \| --- \| \| Description \| App store on event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | App store | | Description | App store on event | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__user_data_os \| \| --- \| \| \\| Field label \\| OS \\| \\| --- \\| --- \\| \\| Description \\| Operating system \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| OS \| \| Description \| Operating system \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__user_data_os | | \| Field label \| OS \| \| --- \| --- \| \| Description \| Operating system \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | OS | | Description | Operating system | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__user_data_language \| \| --- \| \| \\| Field label \\| Language \\| \\| --- \\| --- \\| \\| Description \\| User's Language \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Language \| \| Description \| User's Language \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__user_data_language | | \| Field label \| Language \| \| --- \| --- \| \| Description \| User's Language \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Language | | Description | User's Language | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__user_data_platform \| \| --- \| \| \\| Field label \\| Platform \\| \\| --- \\| --- \\| \\| Description \\| Platform (web vs app, desktop vs mobile) on which the event took place \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Platform \| \| Description \| Platform (web vs app, desktop vs mobile) on which the event took place \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__user_data_platform | | \| Field label \| Platform \| \| --- \| --- \| \| Description \| Platform (web vs app, desktop vs mobile) on which the event took place \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Platform | | Description | Platform (web vs app, desktop vs mobile) on which the event took place | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__user_data_environment \| \| --- \| \| \\| Field label \\| Environment \\| \\| --- \\| --- \\| \\| Description \\| Environment where the event occurred, which can distinguish between e.g. full app vs instant app \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Environment \| \| Description \| Environment where the event occurred, which can distinguish between e.g. full app vs instant app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__user_data_environment | | \| Field label \| Environment \| \| --- \| --- \| \| Description \| Environment where the event occurred, which can distinguish between e.g. full app vs instant app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Environment | | Description | Environment where the event occurred, which can distinguish between e.g. full app vs instant app | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__user_data_geo_dma_code \| \| --- \| \| \\| Field label \\| Geo DMA code \\| \\| --- \\| --- \\| \\| Description \\| User's GEO Designated Market Area Code, derived from IP address \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Geo DMA code \| \| Description \| User's GEO Designated Market Area Code, derived from IP address \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__user_data_geo_dma_code | | \| Field label \| Geo DMA code \| \| --- \| --- \| \| Description \| User's GEO Designated Market Area Code, derived from IP address \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Geo DMA code | | Description | User's GEO Designated Market Area Code, derived from IP address | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_total__user_data_geo_country_code \| \| --- \| \| \\| Field label \\| Country code \\| \\| --- \\| --- \\| \\| Description \\| User's Country Code \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country code \| \| Description \| User's Country Code \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| | | summary_total__user_data_geo_country_code | | \| Field label \| Country code \| \| --- \| --- \| \| Description \| User's Country Code \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| | | Field label | Country code | | Description | User's Country Code | | Field type | dimension | | Data type | [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) | | \| summary_total__user_data_country \| \| --- \| \| \\| Field label \\| Country \\| \\| --- \\| --- \\| \\| Description \\| Country, derived from IP address \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country \| \| Description \| Country, derived from IP address \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| | | summary_total__user_data_country | | \| Field label \| Country \| \| --- \| --- \| \| Description \| Country, derived from IP address \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| | | Field label | Country | | Description | Country, derived from IP address | | Field type | dimension | | Data type | [string.geo.country](/apidocs/field-data-types#geographical) | | \| summary_total__user_data_geo_region_en \| \| --- \| \| \\| Field label \\| Region \\| \\| --- \\| --- \\| \\| Description \\| User's region \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Region \| \| Description \| User's region \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| | | summary_total__user_data_geo_region_en | | \| Field label \| Region \| \| --- \| --- \| \| Description \| User's region \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| | | Field label | Region | | Description | User's region | | Field type | dimension | | Data type | [string.geo.region](/apidocs/field-data-types#geographical) | | \| summary_total__user_data_opted_in \| \| --- \| \| \\| Field label \\| Opted in \\| \\| --- \\| --- \\| \\| Description \\| Is User Opted In? \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Opted in \| \| Description \| Is User Opted In? \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | summary_total__user_data_opted_in | | \| Field label \| Opted in \| \| --- \| --- \| \| Description \| Is User Opted In? \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Opted in | | Description | Is User Opted In? | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| summary_total__user_data_opted_in_status \| \| --- \| \| \\| Field label \\| Opted in status \\| \\| --- \\| --- \\| \\| Description \\| User Opted In Status \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Opted in status \| \| Description \| User Opted In Status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_total__user_data_opted_in_status | | \| Field label \| Opted in status \| \| --- \| --- \| \| Description \| User Opted In Status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Opted in status | | Description | User Opted In Status | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__user_data_app_store \| \| --- \| \| \\| Field label \\| App store \\| \\| --- \\| --- \\| \\| Description \\| App store on event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| App store \| \| Description \| App store on event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__user_data_app_store | | \| Field label \| App store \| \| --- \| --- \| \| Description \| App store on event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | App store | | Description | App store on event | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__user_data_os \| \| --- \| \| \\| Field label \\| OS \\| \\| --- \\| --- \\| \\| Description \\| Operating system \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| OS \| \| Description \| Operating system \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__user_data_os | | \| Field label \| OS \| \| --- \| --- \| \| Description \| Operating system \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | OS | | Description | Operating system | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__user_data_language \| \| --- \| \| \\| Field label \\| Language \\| \\| --- \\| --- \\| \\| Description \\| User's Language \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Language \| \| Description \| User's Language \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__user_data_language | | \| Field label \| Language \| \| --- \| --- \| \| Description \| User's Language \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Language | | Description | User's Language | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__user_data_platform \| \| --- \| \| \\| Field label \\| Platform \\| \\| --- \\| --- \\| \\| Description \\| Platform (web vs app, desktop vs mobile) on which the event took place \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Platform \| \| Description \| Platform (web vs app, desktop vs mobile) on which the event took place \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__user_data_platform | | \| Field label \| Platform \| \| --- \| --- \| \| Description \| Platform (web vs app, desktop vs mobile) on which the event took place \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Platform | | Description | Platform (web vs app, desktop vs mobile) on which the event took place | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__user_data_environment \| \| --- \| \| \\| Field label \\| Environment \\| \\| --- \\| --- \\| \\| Description \\| Environment where the event occurred, which can distinguish between e.g. full app vs instant app \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Environment \| \| Description \| Environment where the event occurred, which can distinguish between e.g. full app vs instant app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__user_data_environment | | \| Field label \| Environment \| \| --- \| --- \| \| Description \| Environment where the event occurred, which can distinguish between e.g. full app vs instant app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Environment | | Description | Environment where the event occurred, which can distinguish between e.g. full app vs instant app | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__user_data_geo_dma_code \| \| --- \| \| \\| Field label \\| Geo DMA code \\| \\| --- \\| --- \\| \\| Description \\| User's GEO Designated Market Area Code, derived from IP address \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Geo DMA code \| \| Description \| User's GEO Designated Market Area Code, derived from IP address \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__user_data_geo_dma_code | | \| Field label \| Geo DMA code \| \| --- \| --- \| \| Description \| User's GEO Designated Market Area Code, derived from IP address \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Geo DMA code | | Description | User's GEO Designated Market Area Code, derived from IP address | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| summary_unique__user_data_geo_country_code \| \| --- \| \| \\| Field label \\| Country code \\| \\| --- \\| --- \\| \\| Description \\| User's Country Code \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country code \| \| Description \| User's Country Code \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| | | summary_unique__user_data_geo_country_code | | \| Field label \| Country code \| \| --- \| --- \| \| Description \| User's Country Code \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| | | Field label | Country code | | Description | User's Country Code | | Field type | dimension | | Data type | [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) | | \| summary_unique__user_data_country \| \| --- \| \| \\| Field label \\| Country \\| \\| --- \\| --- \\| \\| Description \\| Country, derived from IP address \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country \| \| Description \| Country, derived from IP address \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| | | summary_unique__user_data_country | | \| Field label \| Country \| \| --- \| --- \| \| Description \| Country, derived from IP address \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| | | Field label | Country | | Description | Country, derived from IP address | | Field type | dimension | | Data type | [string.geo.country](/apidocs/field-data-types#geographical) | | \| summary_unique__user_data_geo_region_en \| \| --- \| \| \\| Field label \\| Region \\| \\| --- \\| --- \\| \\| Description \\| User's region \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Region \| \| Description \| User's region \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| | | summary_unique__user_data_geo_region_en | | \| Field label \| Region \| \| --- \| --- \| \| Description \| User's region \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| | | Field label | Region | | Description | User's region | | Field type | dimension | | Data type | [string.geo.region](/apidocs/field-data-types#geographical) | | \| summary_unique__user_data_opted_in \| \| --- \| \| \\| Field label \\| Opted in \\| \\| --- \\| --- \\| \\| Description \\| Is User Opted In? \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Opted in \| \| Description \| Is User Opted In? \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | summary_unique__user_data_opted_in | | \| Field label \| Opted in \| \| --- \| --- \| \| Description \| Is User Opted In? \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Opted in | | Description | Is User Opted In? | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| summary_unique__user_data_opted_in_status \| \| --- \| \| \\| Field label \\| Opted in status \\| \\| --- \\| --- \\| \\| Description \\| User Opted In Status \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Opted in status \| \| Description \| User Opted In Status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | summary_unique__user_data_opted_in_status | | \| Field label \| Opted in status \| \| --- \| --- \| \| Description \| User Opted In Status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Opted in status | | Description | User Opted In Status | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) |