Branch fields

  • Updated on Sep 11, 2025
  • Published on Aug 5, 2025
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Supermetrics brings all your Branch data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

94 metrics108 dimensions

ADVERTISER

summary_total__agency_name
Field label Agency name
Description Name of the agency
Field type dimension
Data type string.text.value
summary_total__agency_id
Field label Agency ID
Description ID of the agency
Field type dimension
Data type string.text.value
summary_total__ad_partner_name
Field label Ad partner name
Description Ad partner of last touch – this is set automatically to be the name of the ad partner
Field type dimension
Data type string.text.value
summary_total__ad_partner_id
Field label Ad partner ID
Description Ad partner ID of last touch – this is set automatically to be the name of the ad partner
Field type dimension
Data type string.text.value
summary_unique__agency_name
Field label Agency name
Description Name of the agency
Field type dimension
Data type string.text.value
summary_unique__agency_id
Field label Agency ID
Description ID of the agency
Field type dimension
Data type string.text.value
summary_unique__ad_partner_name
Field label Ad partner name
Description Ad partner of last touch – this is set automatically to be the name of the ad partner
Field type dimension
Data type string.text.value
summary_unique__ad_partner_id
Field label Ad partner ID
Description Ad partner ID of last touch – this is set automatically to be the name of the ad partner
Field type dimension
Data type string.text.value

APP

summary_total__app_name
Field label App name
Field type dimension
Data type string.text.value
summary_unique__app_name
Field label App name
Field type dimension
Data type string.text.value

CAMPAIGN

summary_total__campaign_name
Field label Campaign name
Description Campaign of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook
Field type dimension
Data type string.text.value
summary_total__campaign_id
Field label Campaign ID
Description Campaign ID of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook
Field type dimension
Data type string.text.value
summary_total__ad_name
Field label Ad name
Description Ad name of last touch – this is set automatically by ad networks like Facebook
Field type dimension
Data type string.text.value
summary_total__ad_id
Field label Ad ID
Description Ad ID of last touch – this is set automatically by ad networks like Facebook
Field type dimension
Data type string.text.value
summary_total__creative_name
Field label Creative name
Description Creative name of last touch – this is set automatically by ad networks like Facebook
Field type dimension
Data type string.text.value
summary_total__creative_id
Field label Creative ID
Description Creative ID of last touch – this is set automatically by ad networks like Facebook
Field type dimension
Data type string.text.value
summary_total__placement
Field label Placement
Description Placement of the last touch, as set with an analytics tag – actual app or website the ad appears on display campaigns
Field type dimension
Data type string.text.value
summary_total__channel
Field label Channel
Description Channel of last touch – this can be set as a custom analytics tag
Field type dimension
Data type string.text.value
summary_total__feature
Field label Feature
Description Feature of last touch – this can be set as a custom analytics tag or can be prefilled with the Branch feature, e.g. Journeys
Field type dimension
Data type string.text.value
summary_total__tags
Field label Tags
Description Tags of last touch – this can be set as a custom analytics tag
Field type dimension
Data type string.text.value
summary_unique__campaign_name
Field label Campaign name
Description Campaign of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook
Field type dimension
Data type string.text.value
summary_unique__campaign_id
Field label Campaign ID
Description Campaign ID of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook
Field type dimension
Data type string.text.value
summary_unique__ad_name
Field label Ad name
Description Ad name of last touch – this is set automatically by ad networks like Facebook
Field type dimension
Data type string.text.value
summary_unique__ad_id
Field label Ad ID
Description Ad ID of last touch – this is set automatically by ad networks like Facebook
Field type dimension
Data type string.text.value
summary_unique__creative_name
Field label Creative name
Description Creative name of last touch – this is set automatically by ad networks like Facebook
Field type dimension
Data type string.text.value
summary_unique__creative_id
Field label Creative ID
Description Creative ID of last touch – this is set automatically by ad networks like Facebook
Field type dimension
Data type string.text.value
summary_unique__placement
Field label Placement
Description Placement of the last touch, as set with an analytics tag – actual app or website the ad appears on display campaigns
Field type dimension
Data type string.text.value
summary_unique__channel
Field label Channel
Description Channel of last touch – this can be set as a custom analytics tag
Field type dimension
Data type string.text.value
summary_unique__feature
Field label Feature
Description Feature of last touch – this can be set as a custom analytics tag or can be prefilled with the Branch feature, e.g. Journeys
Field type dimension
Data type string.text.value
summary_unique__tags
Field label Tags
Description Tags of last touch – this can be set as a custom analytics tag
Field type dimension
Data type string.text.value

COMMERCE

summary_total__add_to_cart
Field label Add to cart
Description Add to cart events attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__add_to_wishlist
Field label Add to wishlist
Description Add to wishlist events attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__view_cart
Field label View cart
Description View cart events attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__initiate_purchase
Field label Initiate purchase
Description Initiate purchase events attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__add_payment_info
Field label Add payment info
Description Add payment info events attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__click_ad
Field label Click ad
Description Click ad events attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__purchase
Field label Purchase
Description Purchases attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__reserve
Field label Reserve
Description Reserve events attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__spend_credits
Field label Spend credits
Description Spend credits events attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__view_ad
Field label View ad
Description View ad events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__add_to_cart
Field label Add to cart
Description Add to cart events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__add_to_wishlist
Field label Add to wishlist
Description Add to wishlist events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__view_cart
Field label View cart
Description View cart events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__initiate_purchase
Field label Initiate purchase
Description Initiate purchase events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__add_payment_info
Field label Add payment info
Description Add payment info events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__click_ad
Field label Click ad
Description Click ad events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__purchase
Field label Purchase
Description Purchases attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__reserve
Field label Reserve
Description Reserve events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__spend_credits
Field label Spend credits
Description Spend credits events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__view_ad
Field label View ad
Description View ad events attributed to your selected filters
Field type metric
Data type int.number.value

CONTENT

summary_total__search
Field label Search
Description Search events attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__view_item
Field label View item
Description View item events attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__view_items
Field label View items
Description View items events attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__rate
Field label Rate
Description Rate events attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__share
Field label Share
Description Share events attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__initiate_stream
Field label Initiate stream
Description Initiate stream events attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__complete_stream
Field label Complete stream
Description Complete stream events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__search
Field label Search
Description Search events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__view_item
Field label View item
Description View item events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__view_items
Field label View items
Description View items events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__rate
Field label Rate
Description Rate events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__share
Field label Share
Description Share events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__initiate_stream
Field label Initiate stream
Description Initiate stream events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__complete_stream
Field label Complete stream
Description Complete stream events attributed to your selected filters
Field type metric
Data type int.number.value

COST

summary_total__cost
Field label Cost
Description Total cost (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model
Field type metric
Data type float.currency.value
summary_total__cost_in_local_currency
Field label Cost (local currency)
Description Total cost in local currency (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model
Field type metric
Data type float.currency.value
summary_unique__cost
Field label Cost
Description Total cost (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model
Field type metric
Data type float.currency.value
summary_unique__cost_in_local_currency
Field label Cost (local currency)
Description Total cost in local currency (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model
Field type metric
Data type float.currency.value

CUSTOM

summary_total__custom_event_name
Field label Custom event name
Description Name of the custom event
Field type dimension
Data type string.text.value
summary_total__event_data_custom_param_1
Field label Custom parameter 1
Description Custom parameter 1. Available dimension for custom event data
Field type dimension
Data type string.text.value
summary_total__event_data_custom_param_2
Field label Custom parameter 2
Description Custom parameter 2. Available dimension for custom event data
Field type dimension
Data type string.text.value
summary_total__event_data_custom_param_3
Field label Custom parameter 3
Description Custom parameter 3. Available dimension for custom event data
Field type dimension
Data type string.text.value
summary_unique__custom_event_name
Field label Custom event name
Description Name of the custom event
Field type dimension
Data type string.text.value
summary_unique__event_data_custom_param_1
Field label Custom parameter 1
Description Custom parameter 1. Available dimension for custom event data
Field type dimension
Data type string.text.value
summary_unique__event_data_custom_param_2
Field label Custom parameter 2
Description Custom parameter 2. Available dimension for custom event data
Field type dimension
Data type string.text.value
summary_unique__event_data_custom_param_3
Field label Custom parameter 3
Description Custom parameter 3. Available dimension for custom event data
Field type dimension
Data type string.text.value
summary_total__custom_event
Field label Custom events
Description The number of custom events
Field type metric
Data type int.number.value
summary_unique__custom_event
Field label Custom events
Description The number of custom events
Field type metric
Data type int.number.value

DATA

summary_total__origin
Field label Origin
Description Whether the event originated with a Branch SDK/API call, or was sent by Segment or mParticle
Field type dimension
Data type string.text.value
summary_total__attributed
Field label Is attributed
Description Whether the event was attributed to any touch (click or impression) as opposed to unattributed (attributed: false). Unattributed data is the same as organic or direct data
Field type dimension
Data type bool
summary_total__deep_linked
Field label Is deep linked
Description Is the data deep linked? True/False
Field type dimension
Data type bool
summary_total__from_desktop
Field label Is from desktop
Description Is data from Desktop? True/False
Field type dimension
Data type bool
summary_unique__origin
Field label Origin
Description Whether the event originated with a Branch SDK/API call, or was sent by Segment or mParticle
Field type dimension
Data type string.text.value
summary_unique__attributed
Field label Is attributed
Description Whether the event was attributed to any touch (click or impression) as opposed to unattributed (attributed: false). Unattributed data is the same as organic or direct data
Field type dimension
Data type bool
summary_unique__deep_linked
Field label Is deep linked
Description Is the data deep linked? True/False
Field type dimension
Data type bool
summary_unique__from_desktop
Field label Is from desktop
Description Is data from Desktop? True/False
Field type dimension
Data type bool

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

LIFECYCLE

summary_total__complete_registration
Field label Complete registration
Description Complete registration events attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__complete_tutorial
Field label Complete tutorial
Description Complete tutorial events attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__achieve_level
Field label Achieve level
Description Achieve level events attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__unlock_achievement
Field label Unlock achievement
Description Unlock achievement events attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__invite
Field label Invite
Description Invite events attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__login
Field label Login
Description Login events attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__subscribe
Field label Subscribe
Description Subscribe events attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__start_trial
Field label Start trial
Description Start trial events attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__opt_in
Field label Opt in
Description Event is triggered when the user opts in to tracking via ATT
Field type metric
Data type int.number.value
summary_total__opt_out
Field label Opt out
Description Event is triggered when the user opts out of tracking via ATT
Field type metric
Data type int.number.value
summary_unique__complete_registration
Field label Complete registration
Description Complete registration events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__complete_tutorial
Field label Complete tutorial
Description Complete tutorial events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__achieve_level
Field label Achieve level
Description Achieve level events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__unlock_achievement
Field label Unlock achievement
Description Unlock achievement events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__invite
Field label Invite
Description Invite events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__login
Field label Login
Description Login events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__subscribe
Field label Subscribe
Description Subscribe events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__start_trial
Field label Start trial
Description Start trial events attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__opt_in
Field label Opt in
Description Event is triggered when the user opts in to tracking via ATT
Field type metric
Data type int.number.value
summary_unique__opt_out
Field label Opt out
Description Event is triggered when the user opts out of tracking via ATT
Field type metric
Data type int.number.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json

REVENUE

summary_total__revenue
Field label Revenue
Description Revenue attributed to your selected filters
Field type metric
Data type float.currency.value
summary_total__revenue_in_local_currency
Field label Revenue (local currency)
Description Revenue in local currency attributed to your selected filters
Field type metric
Data type float.currency.value
summary_unique__revenue
Field label Revenue
Description Revenue attributed to your selected filters
Field type metric
Data type float.currency.value
summary_unique__revenue_in_local_currency
Field label Revenue (local currency)
Description Revenue in local currency attributed to your selected filters
Field type metric
Data type float.currency.value

STANDARD

summary_total__eo_impression
Field label Impressions
Description The number of ad impressions. Real-Time user-device level impressions/ad-views triggered via Impression Tracking Ad Links. SAN Ad Partner's impressions are not included in this data source
Field type metric
Data type int.number.value
summary_total__eo_click
Field label Clicks
Description Number of times users tapped on a Branch link, or on an ad where Branch is able to fetch click data from a third party (e.g. Facebook ads). Real-Time user-device level Link clicks are recorded through User Clicks on the Branch Links. SAN Ad Partner's clicks are not included in this bucket
Field type metric
Data type int.number.value
summary_total__eo_branch_cta_view
Field label Views
Description The number of Branch CTA views. A banner or Deepview that renders in a user's browser
Field type metric
Data type int.number.value
summary_total__eo_sms_sent
Field label SMS sent
Description Number of times users texted themselves an app download link from desktop web
Field type metric
Data type int.number.value
summary_total__eo_open
Field label Opens
Description App opens attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__eo_install
Field label Installs
Description Installs attributed to this feature – installs are the first app open after downloading the app
Field type metric
Data type int.number.value
summary_total__eo_reinstall
Field label Reinstalls
Description Reinstalls attributed to your selected filters
Field type metric
Data type int.number.value
summary_total__eo_web_session_start
Field label Web session starts
Description Web sessions attributed to your selected filters – triggered when a new tab for a website is opened, or when a Branch link is clicked that leads to the website
Field type metric
Data type int.number.value
summary_total__eo_web_to_app_auto_redirect
Field label Web to app redirects
Description Number of times users were auto-redirected to the app without clicking, upon landing on a web page
Field type metric
Data type int.number.value
summary_total__eo_pageview
Field label Page views
Description The number of attributed pageviews
Field type metric
Data type int.number.value
summary_total__eo_dismissal
Field label Journey dismissals
Description The number of journey dismissal
Field type metric
Data type int.number.value
summary_total__click_to_open_rate
Field label Click to open rate
Description The percentage of attributed opens divided by clicks
Field type metric
Data type float.number.ratio
summary_total__click_to_install_rate
Field label Click to install rate
Description The percentage of attributed installs divided by clicks
Field type metric
Data type float.number.ratio
summary_total__click_to_reinstall_rate
Field label Click to reinstall rate
Description The percentage of attributed reinstalls divided by clicks
Field type metric
Data type float.number.ratio
summary_total__click_to_web_session_start_rate
Field label Click to web session start rate
Description The percentage of wes session starts divided by clicks
Field type metric
Data type float.number.ratio
summary_unique__eo_impression
Field label Impressions
Description The number of ad impressions. Real-Time user-device level impressions/ad-views triggered via Impression Tracking Ad Links. SAN Ad Partner's impressions are not included in this data source
Field type metric
Data type int.number.value
summary_unique__eo_click
Field label Clicks
Description Number of times users tapped on a Branch link, or on an ad where Branch is able to fetch click data from a third party (e.g. Facebook ads). Real-Time user-device level Link clicks are recorded through User Clicks on the Branch Links. SAN Ad Partner's clicks are not included in this bucket
Field type metric
Data type int.number.value
summary_unique__eo_branch_cta_view
Field label Views
Description The number of Branch CTA views. A banner or Deepview that renders in a user's browser
Field type metric
Data type int.number.value
summary_unique__eo_sms_sent
Field label SMS sent
Description Number of times users texted themselves an app download link from desktop web
Field type metric
Data type int.number.value
summary_unique__eo_open
Field label Opens
Description App opens attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__eo_install
Field label Installs
Description Installs attributed to this feature – installs are the first app open after downloading the app
Field type metric
Data type int.number.value
summary_unique__eo_reinstall
Field label Reinstalls
Description Reinstalls attributed to your selected filters
Field type metric
Data type int.number.value
summary_unique__eo_web_session_start
Field label Web session starts
Description Web sessions attributed to your selected filters – triggered when a new tab for a website is opened, or when a Branch link is clicked that leads to the website
Field type metric
Data type int.number.value
summary_unique__eo_web_to_app_auto_redirect
Field label Web to app redirects
Description Number of times users were auto-redirected to the app without clicking, upon landing on a web page
Field type metric
Data type int.number.value
summary_unique__eo_pageview
Field label Page views
Description The number of attributed pageviews
Field type metric
Data type int.number.value
summary_unique__eo_dismissal
Field label Journey dismissals
Description The number of journey dismissal
Field type metric
Data type int.number.value
summary_unique__click_to_open_rate
Field label Click to open rate
Description The percentage of attributed opens divided by clicks
Field type metric
Data type float.number.ratio
summary_unique__click_to_install_rate
Field label Click to install rate
Description The percentage of attributed installs divided by clicks
Field type metric
Data type float.number.ratio
summary_unique__click_to_reinstall_rate
Field label Click to reinstall rate
Description The percentage of attributed reinstalls divided by clicks
Field type metric
Data type float.number.ratio
summary_unique__click_to_web_session_start_rate
Field label Click to web session start rate
Description The percentage of wes session starts divided by clicks
Field type metric
Data type float.number.ratio

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
summary_total__year
Field label Year
Field type dimension
Data type string.time.year
summary_total__year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
summary_total__year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
summary_total__year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
summary_total__month
Field label Month
Field type dimension
Data type string.time.month
summary_total__year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
summary_total__year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
summary_total__week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
summary_total__week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
summary_total__day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
summary_total__day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
summary_total__day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
summary_total__date
Field label Date
Field type dimension
Data type string.time.date
summary_total__atom
Field label Datetime
Field type dimension
Data type string.time.datetime
summary_unique__year
Field label Year
Field type dimension
Data type string.time.year
summary_unique__year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
summary_unique__year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
summary_unique__year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
summary_unique__month
Field label Month
Field type dimension
Data type string.time.month
summary_unique__year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
summary_unique__year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
summary_unique__week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
summary_unique__week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
summary_unique__day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
summary_unique__day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
summary_unique__day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
summary_unique__date
Field label Date
Field type dimension
Data type string.time.date
summary_unique__atom
Field label Datetime
Field type dimension
Data type string.time.datetime

USER

summary_total__user_data_app_store
Field label App store
Description App store on event
Field type dimension
Data type string.text.value
summary_total__user_data_os
Field label OS
Description Operating system
Field type dimension
Data type string.text.value
summary_total__user_data_language
Field label Language
Description User's Language
Field type dimension
Data type string.text.value
summary_total__user_data_platform
Field label Platform
Description Platform (web vs app, desktop vs mobile) on which the event took place
Field type dimension
Data type string.text.value
summary_total__user_data_environment
Field label Environment
Description Environment where the event occurred, which can distinguish between e.g. full app vs instant app
Field type dimension
Data type string.text.value
summary_total__user_data_geo_dma_code
Field label Geo DMA code
Description User's GEO Designated Market Area Code, derived from IP address
Field type dimension
Data type string.text.value
summary_total__user_data_geo_country_code
Field label Country code
Description User's Country Code
Field type dimension
Data type string.geo.country.twolettercode
summary_total__user_data_country
Field label Country
Description Country, derived from IP address
Field type dimension
Data type string.geo.country
summary_total__user_data_geo_region_en
Field label Region
Description User's region
Field type dimension
Data type string.geo.region
summary_total__user_data_opted_in
Field label Opted in
Description Is User Opted In?
Field type dimension
Data type bool
summary_total__user_data_opted_in_status
Field label Opted in status
Description User Opted In Status
Field type dimension
Data type string.text.value
summary_unique__user_data_app_store
Field label App store
Description App store on event
Field type dimension
Data type string.text.value
summary_unique__user_data_os
Field label OS
Description Operating system
Field type dimension
Data type string.text.value
summary_unique__user_data_language
Field label Language
Description User's Language
Field type dimension
Data type string.text.value
summary_unique__user_data_platform
Field label Platform
Description Platform (web vs app, desktop vs mobile) on which the event took place
Field type dimension
Data type string.text.value
summary_unique__user_data_environment
Field label Environment
Description Environment where the event occurred, which can distinguish between e.g. full app vs instant app
Field type dimension
Data type string.text.value
summary_unique__user_data_geo_dma_code
Field label Geo DMA code
Description User's GEO Designated Market Area Code, derived from IP address
Field type dimension
Data type string.text.value
summary_unique__user_data_geo_country_code
Field label Country code
Description User's Country Code
Field type dimension
Data type string.geo.country.twolettercode
summary_unique__user_data_country
Field label Country
Description Country, derived from IP address
Field type dimension
Data type string.geo.country
summary_unique__user_data_geo_region_en
Field label Region
Description User's region
Field type dimension
Data type string.geo.region
summary_unique__user_data_opted_in
Field label Opted in
Description Is User Opted In?
Field type dimension
Data type bool
summary_unique__user_data_opted_in_status
Field label Opted in status
Description User Opted In Status
Field type dimension
Data type string.text.value