---
title: "Branch data warehouse table groups"
slug: "branch-data-warehouse-table-groups"
description: "Explore the complete Supermetrics data warehouse table groups for Branch. See all the tables and the fields included in them."
updated: 2026-03-05T14:15:33Z
published: 2026-03-05T14:15:33Z
canonical: "docs.supermetrics.com/branch-data-warehouse-table-groups"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Branch data warehouse table groups

Search fields

### Table: SUMMARY_TOTAL

| \| dataSourceName \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| dataSourceName |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__ad_id \| \| --- \| \| \\| Display name \\| Ad ID \\| \\| --- \\| --- \\| \\| Description \\| Ad ID of last touch – this is set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad ID \| \| Description \| Ad ID of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__ad_id |
| \| Display name \| Ad ID \| \| --- \| --- \| \| Description \| Ad ID of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad ID |
| Description | Ad ID of last touch – this is set automatically by ad networks like Facebook |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__ad_name \| \| --- \| \| \\| Display name \\| Ad name \\| \\| --- \\| --- \\| \\| Description \\| Ad name of last touch – this is set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad name \| \| Description \| Ad name of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__ad_name |
| \| Display name \| Ad name \| \| --- \| --- \| \| Description \| Ad name of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad name |
| Description | Ad name of last touch – this is set automatically by ad networks like Facebook |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__ad_partner_id \| \| --- \| \| \\| Display name \\| Ad partner ID \\| \\| --- \\| --- \\| \\| Description \\| Ad partner ID of last touch – this is set automatically to be the name of the ad partner \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad partner ID \| \| Description \| Ad partner ID of last touch – this is set automatically to be the name of the ad partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__ad_partner_id |
| \| Display name \| Ad partner ID \| \| --- \| --- \| \| Description \| Ad partner ID of last touch – this is set automatically to be the name of the ad partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad partner ID |
| Description | Ad partner ID of last touch – this is set automatically to be the name of the ad partner |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__ad_partner_name \| \| --- \| \| \\| Display name \\| Ad partner name \\| \\| --- \\| --- \\| \\| Description \\| Ad partner of last touch – this is set automatically to be the name of the ad partner \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad partner name \| \| Description \| Ad partner of last touch – this is set automatically to be the name of the ad partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__ad_partner_name |
| \| Display name \| Ad partner name \| \| --- \| --- \| \| Description \| Ad partner of last touch – this is set automatically to be the name of the ad partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad partner name |
| Description | Ad partner of last touch – this is set automatically to be the name of the ad partner |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__agency_id \| \| --- \| \| \\| Display name \\| Agency ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the agency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Agency ID \| \| Description \| ID of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__agency_id |
| \| Display name \| Agency ID \| \| --- \| --- \| \| Description \| ID of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Agency ID |
| Description | ID of the agency |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__agency_name \| \| --- \| \| \\| Display name \\| Agency name \\| \\| --- \\| --- \\| \\| Description \\| Name of the agency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Agency name \| \| Description \| Name of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__agency_name |
| \| Display name \| Agency name \| \| --- \| --- \| \| Description \| Name of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Agency name |
| Description | Name of the agency |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__app_name \| \| --- \| \| \\| Display name \\| App name \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| App name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__app_name |
| \| Display name \| App name \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | App name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__attributed \| \| --- \| \| \\| Display name \\| Is attributed \\| \\| --- \\| --- \\| \\| Description \\| Whether the event was attributed to any touch (click or impression) as opposed to unattributed (attributed: false). Unattributed data is the same as organic or direct data \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Display name \| Is attributed \| \| Description \| Whether the event was attributed to any touch (click or impression) as opposed to unattributed (attributed: false). Unattributed data is the same as organic or direct data \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| summary_total__attributed |
| \| Display name \| Is attributed \| \| --- \| --- \| \| Description \| Whether the event was attributed to any touch (click or impression) as opposed to unattributed (attributed: false). Unattributed data is the same as organic or direct data \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Display name | Is attributed |
| Description | Whether the event was attributed to any touch (click or impression) as opposed to unattributed (attributed: false). Unattributed data is the same as organic or direct data |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| summary_total__campaign_id \| \| --- \| \| \\| Display name \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| Campaign ID of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign ID \| \| Description \| Campaign ID of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__campaign_id |
| \| Display name \| Campaign ID \| \| --- \| --- \| \| Description \| Campaign ID of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign ID |
| Description | Campaign ID of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__campaign_name \| \| --- \| \| \\| Display name \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| Campaign of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign name \| \| Description \| Campaign of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__campaign_name |
| \| Display name \| Campaign name \| \| --- \| --- \| \| Description \| Campaign of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign name |
| Description | Campaign of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__channel \| \| --- \| \| \\| Display name \\| Channel \\| \\| --- \\| --- \\| \\| Description \\| Channel of last touch – this can be set as a custom analytics tag \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Channel \| \| Description \| Channel of last touch – this can be set as a custom analytics tag \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__channel |
| \| Display name \| Channel \| \| --- \| --- \| \| Description \| Channel of last touch – this can be set as a custom analytics tag \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Channel |
| Description | Channel of last touch – this can be set as a custom analytics tag |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__cost \| \| --- \| \| \\| Display name \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| Total cost (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost \| \| Description \| Total cost (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| summary_total__cost |
| \| Display name \| Cost \| \| --- \| --- \| \| Description \| Total cost (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost |
| Description | Total cost (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| summary_total__custom_event_name \| \| --- \| \| \\| Display name \\| Custom event name \\| \\| --- \\| --- \\| \\| Description \\| Name of the custom event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Custom event name \| \| Description \| Name of the custom event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__custom_event_name |
| \| Display name \| Custom event name \| \| --- \| --- \| \| Description \| Name of the custom event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Custom event name |
| Description | Name of the custom event |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__date \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| summary_total__date |
| \| Display name \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| summary_total__deep_linked \| \| --- \| \| \\| Display name \\| Is deep linked \\| \\| --- \\| --- \\| \\| Description \\| Is the data deep linked? True/False \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Display name \| Is deep linked \| \| Description \| Is the data deep linked? True/False \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| summary_total__deep_linked |
| \| Display name \| Is deep linked \| \| --- \| --- \| \| Description \| Is the data deep linked? True/False \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Display name | Is deep linked |
| Description | Is the data deep linked? True/False |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| summary_total__eo_branch_cta_view \| \| --- \| \| \\| Display name \\| Views \\| \\| --- \\| --- \\| \\| Description \\| The number of Branch CTA views. A banner or Deepview that renders in a user's browser \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Views \| \| Description \| The number of Branch CTA views. A banner or Deepview that renders in a user's browser \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| summary_total__eo_branch_cta_view |
| \| Display name \| Views \| \| --- \| --- \| \| Description \| The number of Branch CTA views. A banner or Deepview that renders in a user's browser \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Views |
| Description | The number of Branch CTA views. A banner or Deepview that renders in a user's browser |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| summary_total__eo_click \| \| --- \| \| \\| Display name \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times users tapped on a Branch link, or on an ad where Branch is able to fetch click data from a third party (e.g. Facebook ads). Real-Time user-device level Link clicks are recorded through User Clicks on the Branch Links. SAN Ad Partner's clicks are not included in this bucket \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks \| \| Description \| Number of times users tapped on a Branch link, or on an ad where Branch is able to fetch click data from a third party (e.g. Facebook ads). Real-Time user-device level Link clicks are recorded through User Clicks on the Branch Links. SAN Ad Partner's clicks are not included in this bucket \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| summary_total__eo_click |
| \| Display name \| Clicks \| \| --- \| --- \| \| Description \| Number of times users tapped on a Branch link, or on an ad where Branch is able to fetch click data from a third party (e.g. Facebook ads). Real-Time user-device level Link clicks are recorded through User Clicks on the Branch Links. SAN Ad Partner's clicks are not included in this bucket \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Clicks |
| Description | Number of times users tapped on a Branch link, or on an ad where Branch is able to fetch click data from a third party (e.g. Facebook ads). Real-Time user-device level Link clicks are recorded through User Clicks on the Branch Links. SAN Ad Partner's clicks are not included in this bucket |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| summary_total__eo_dismissal \| \| --- \| \| \\| Display name \\| Journey dismissals \\| \\| --- \\| --- \\| \\| Description \\| The number of journey dismissal \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Journey dismissals \| \| Description \| The number of journey dismissal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| summary_total__eo_dismissal |
| \| Display name \| Journey dismissals \| \| --- \| --- \| \| Description \| The number of journey dismissal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Journey dismissals |
| Description | The number of journey dismissal |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| summary_total__eo_impression \| \| --- \| \| \\| Display name \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of ad impressions. Real-Time user-device level impressions/ad-views triggered via Impression Tracking Ad Links. SAN Ad Partner's impressions are not included in this data source \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions \| \| Description \| The number of ad impressions. Real-Time user-device level impressions/ad-views triggered via Impression Tracking Ad Links. SAN Ad Partner's impressions are not included in this data source \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| summary_total__eo_impression |
| \| Display name \| Impressions \| \| --- \| --- \| \| Description \| The number of ad impressions. Real-Time user-device level impressions/ad-views triggered via Impression Tracking Ad Links. SAN Ad Partner's impressions are not included in this data source \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions |
| Description | The number of ad impressions. Real-Time user-device level impressions/ad-views triggered via Impression Tracking Ad Links. SAN Ad Partner's impressions are not included in this data source |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| summary_total__eo_install \| \| --- \| \| \\| Display name \\| Installs \\| \\| --- \\| --- \\| \\| Description \\| Installs attributed to this feature – installs are the first app open after downloading the app \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Installs \| \| Description \| Installs attributed to this feature – installs are the first app open after downloading the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| summary_total__eo_install |
| \| Display name \| Installs \| \| --- \| --- \| \| Description \| Installs attributed to this feature – installs are the first app open after downloading the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Installs |
| Description | Installs attributed to this feature – installs are the first app open after downloading the app |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| summary_total__eo_open \| \| --- \| \| \\| Display name \\| Opens \\| \\| --- \\| --- \\| \\| Description \\| App opens attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Opens \| \| Description \| App opens attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| summary_total__eo_open |
| \| Display name \| Opens \| \| --- \| --- \| \| Description \| App opens attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Opens |
| Description | App opens attributed to your selected filters |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| summary_total__eo_pageview \| \| --- \| \| \\| Display name \\| Page views \\| \\| --- \\| --- \\| \\| Description \\| The number of attributed pageviews \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Page views \| \| Description \| The number of attributed pageviews \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| summary_total__eo_pageview |
| \| Display name \| Page views \| \| --- \| --- \| \| Description \| The number of attributed pageviews \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Page views |
| Description | The number of attributed pageviews |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| summary_total__eo_reinstall \| \| --- \| \| \\| Display name \\| Reinstalls \\| \\| --- \\| --- \\| \\| Description \\| Reinstalls attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Reinstalls \| \| Description \| Reinstalls attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| summary_total__eo_reinstall |
| \| Display name \| Reinstalls \| \| --- \| --- \| \| Description \| Reinstalls attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Reinstalls |
| Description | Reinstalls attributed to your selected filters |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| summary_total__eo_sms_sent \| \| --- \| \| \\| Display name \\| SMS sent \\| \\| --- \\| --- \\| \\| Description \\| Number of times users texted themselves an app download link from desktop web \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| SMS sent \| \| Description \| Number of times users texted themselves an app download link from desktop web \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| summary_total__eo_sms_sent |
| \| Display name \| SMS sent \| \| --- \| --- \| \| Description \| Number of times users texted themselves an app download link from desktop web \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | SMS sent |
| Description | Number of times users texted themselves an app download link from desktop web |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| summary_total__eo_web_session_start \| \| --- \| \| \\| Display name \\| Web session starts \\| \\| --- \\| --- \\| \\| Description \\| Web sessions attributed to your selected filters – triggered when a new tab for a website is opened, or when a Branch link is clicked that leads to the website \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Web session starts \| \| Description \| Web sessions attributed to your selected filters – triggered when a new tab for a website is opened, or when a Branch link is clicked that leads to the website \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| summary_total__eo_web_session_start |
| \| Display name \| Web session starts \| \| --- \| --- \| \| Description \| Web sessions attributed to your selected filters – triggered when a new tab for a website is opened, or when a Branch link is clicked that leads to the website \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Web session starts |
| Description | Web sessions attributed to your selected filters – triggered when a new tab for a website is opened, or when a Branch link is clicked that leads to the website |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| summary_total__eo_web_to_app_auto_redirect \| \| --- \| \| \\| Display name \\| Web to app redirects \\| \\| --- \\| --- \\| \\| Description \\| Number of times users were auto-redirected to the app without clicking, upon landing on a web page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Web to app redirects \| \| Description \| Number of times users were auto-redirected to the app without clicking, upon landing on a web page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| summary_total__eo_web_to_app_auto_redirect |
| \| Display name \| Web to app redirects \| \| --- \| --- \| \| Description \| Number of times users were auto-redirected to the app without clicking, upon landing on a web page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Web to app redirects |
| Description | Number of times users were auto-redirected to the app without clicking, upon landing on a web page |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| summary_total__event_data_custom_param_1 \| \| --- \| \| \\| Display name \\| Custom parameter 1 \\| \\| --- \\| --- \\| \\| Description \\| Custom parameter 1. Available dimension for custom event data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Custom parameter 1 \| \| Description \| Custom parameter 1. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__event_data_custom_param_1 |
| \| Display name \| Custom parameter 1 \| \| --- \| --- \| \| Description \| Custom parameter 1. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Custom parameter 1 |
| Description | Custom parameter 1. Available dimension for custom event data |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__event_data_custom_param_2 \| \| --- \| \| \\| Display name \\| Custom parameter 2 \\| \\| --- \\| --- \\| \\| Description \\| Custom parameter 2. Available dimension for custom event data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Custom parameter 2 \| \| Description \| Custom parameter 2. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__event_data_custom_param_2 |
| \| Display name \| Custom parameter 2 \| \| --- \| --- \| \| Description \| Custom parameter 2. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Custom parameter 2 |
| Description | Custom parameter 2. Available dimension for custom event data |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__event_data_custom_param_3 \| \| --- \| \| \\| Display name \\| Custom parameter 3 \\| \\| --- \\| --- \\| \\| Description \\| Custom parameter 3. Available dimension for custom event data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Custom parameter 3 \| \| Description \| Custom parameter 3. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__event_data_custom_param_3 |
| \| Display name \| Custom parameter 3 \| \| --- \| --- \| \| Description \| Custom parameter 3. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Custom parameter 3 |
| Description | Custom parameter 3. Available dimension for custom event data |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__feature \| \| --- \| \| \\| Display name \\| Feature \\| \\| --- \\| --- \\| \\| Description \\| Feature of last touch – this can be set as a custom analytics tag or can be prefilled with the Branch feature, e.g. Journeys \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Feature \| \| Description \| Feature of last touch – this can be set as a custom analytics tag or can be prefilled with the Branch feature, e.g. Journeys \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__feature |
| \| Display name \| Feature \| \| --- \| --- \| \| Description \| Feature of last touch – this can be set as a custom analytics tag or can be prefilled with the Branch feature, e.g. Journeys \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Feature |
| Description | Feature of last touch – this can be set as a custom analytics tag or can be prefilled with the Branch feature, e.g. Journeys |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__from_desktop \| \| --- \| \| \\| Display name \\| Is from desktop \\| \\| --- \\| --- \\| \\| Description \\| Is data from Desktop? True/False \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Display name \| Is from desktop \| \| Description \| Is data from Desktop? True/False \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| summary_total__from_desktop |
| \| Display name \| Is from desktop \| \| --- \| --- \| \| Description \| Is data from Desktop? True/False \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Display name | Is from desktop |
| Description | Is data from Desktop? True/False |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| summary_total__origin \| \| --- \| \| \\| Display name \\| Origin \\| \\| --- \\| --- \\| \\| Description \\| Whether the event originated with a Branch SDK/API call, or was sent by Segment or mParticle \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Origin \| \| Description \| Whether the event originated with a Branch SDK/API call, or was sent by Segment or mParticle \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__origin |
| \| Display name \| Origin \| \| --- \| --- \| \| Description \| Whether the event originated with a Branch SDK/API call, or was sent by Segment or mParticle \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Origin |
| Description | Whether the event originated with a Branch SDK/API call, or was sent by Segment or mParticle |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__placement \| \| --- \| \| \\| Display name \\| Placement \\| \\| --- \\| --- \\| \\| Description \\| Placement of the last touch, as set with an analytics tag – actual app or website the ad appears on display campaigns \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Placement \| \| Description \| Placement of the last touch, as set with an analytics tag – actual app or website the ad appears on display campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__placement |
| \| Display name \| Placement \| \| --- \| --- \| \| Description \| Placement of the last touch, as set with an analytics tag – actual app or website the ad appears on display campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Placement |
| Description | Placement of the last touch, as set with an analytics tag – actual app or website the ad appears on display campaigns |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__revenue \| \| --- \| \| \\| Display name \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| Revenue attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Revenue \| \| Description \| Revenue attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| summary_total__revenue |
| \| Display name \| Revenue \| \| --- \| --- \| \| Description \| Revenue attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Revenue |
| Description | Revenue attributed to your selected filters |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| summary_total__tags \| \| --- \| \| \\| Display name \\| Tags \\| \\| --- \\| --- \\| \\| Description \\| Tags of last touch – this can be set as a custom analytics tag \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Tags \| \| Description \| Tags of last touch – this can be set as a custom analytics tag \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__tags |
| \| Display name \| Tags \| \| --- \| --- \| \| Description \| Tags of last touch – this can be set as a custom analytics tag \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Tags |
| Description | Tags of last touch – this can be set as a custom analytics tag |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__user_data_app_store \| \| --- \| \| \\| Display name \\| App store \\| \\| --- \\| --- \\| \\| Description \\| App store on event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| App store \| \| Description \| App store on event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__user_data_app_store |
| \| Display name \| App store \| \| --- \| --- \| \| Description \| App store on event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | App store |
| Description | App store on event |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__user_data_country \| \| --- \| \| \\| Display name \\| Country \\| \\| --- \\| --- \\| \\| Description \\| Country, derived from IP address \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Display name \| Country \| \| Description \| Country, derived from IP address \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| summary_total__user_data_country |
| \| Display name \| Country \| \| --- \| --- \| \| Description \| Country, derived from IP address \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| Display name | Country |
| Description | Country, derived from IP address |
| Field type | dimension |
| Data type | [string.geo.country](/apidocs/field-data-types#geographical) |
| \| summary_total__user_data_environment \| \| --- \| \| \\| Display name \\| Environment \\| \\| --- \\| --- \\| \\| Description \\| Environment where the event occurred, which can distinguish between e.g. full app vs instant app \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Environment \| \| Description \| Environment where the event occurred, which can distinguish between e.g. full app vs instant app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__user_data_environment |
| \| Display name \| Environment \| \| --- \| --- \| \| Description \| Environment where the event occurred, which can distinguish between e.g. full app vs instant app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Environment |
| Description | Environment where the event occurred, which can distinguish between e.g. full app vs instant app |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__user_data_geo_country_code \| \| --- \| \| \\| Display name \\| Country code \\| \\| --- \\| --- \\| \\| Description \\| User's Country Code \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \\| \| \| Display name \| Country code \| \| Description \| User's Country Code \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| |
| summary_total__user_data_geo_country_code |
| \| Display name \| Country code \| \| --- \| --- \| \| Description \| User's Country Code \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| |
| Display name | Country code |
| Description | User's Country Code |
| Field type | dimension |
| Data type | [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) |
| \| summary_total__user_data_geo_dma_code \| \| --- \| \| \\| Display name \\| Geo DMA code \\| \\| --- \\| --- \\| \\| Description \\| User's GEO Designated Market Area Code, derived from IP address \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Geo DMA code \| \| Description \| User's GEO Designated Market Area Code, derived from IP address \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__user_data_geo_dma_code |
| \| Display name \| Geo DMA code \| \| --- \| --- \| \| Description \| User's GEO Designated Market Area Code, derived from IP address \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Geo DMA code |
| Description | User's GEO Designated Market Area Code, derived from IP address |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__user_data_geo_region_en \| \| --- \| \| \\| Display name \\| Region \\| \\| --- \\| --- \\| \\| Description \\| User's region \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \| \| Display name \| Region \| \| Description \| User's region \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| summary_total__user_data_geo_region_en |
| \| Display name \| Region \| \| --- \| --- \| \| Description \| User's region \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| Display name | Region |
| Description | User's region |
| Field type | dimension |
| Data type | [string.geo.region](/apidocs/field-data-types#geographical) |
| \| summary_total__user_data_language \| \| --- \| \| \\| Display name \\| Language \\| \\| --- \\| --- \\| \\| Description \\| User's Language \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Language \| \| Description \| User's Language \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__user_data_language |
| \| Display name \| Language \| \| --- \| --- \| \| Description \| User's Language \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Language |
| Description | User's Language |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__user_data_opted_in \| \| --- \| \| \\| Display name \\| Opted in \\| \\| --- \\| --- \\| \\| Description \\| Is User Opted In? \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Display name \| Opted in \| \| Description \| Is User Opted In? \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| summary_total__user_data_opted_in |
| \| Display name \| Opted in \| \| --- \| --- \| \| Description \| Is User Opted In? \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Display name | Opted in |
| Description | Is User Opted In? |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| summary_total__user_data_opted_in_status \| \| --- \| \| \\| Display name \\| Opted in status \\| \\| --- \\| --- \\| \\| Description \\| User Opted In Status \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Opted in status \| \| Description \| User Opted In Status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__user_data_opted_in_status |
| \| Display name \| Opted in status \| \| --- \| --- \| \| Description \| User Opted In Status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Opted in status |
| Description | User Opted In Status |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_total__user_data_platform \| \| --- \| \| \\| Display name \\| Platform \\| \\| --- \\| --- \\| \\| Description \\| Platform (web vs app, desktop vs mobile) on which the event took place \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Platform \| \| Description \| Platform (web vs app, desktop vs mobile) on which the event took place \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_total__user_data_platform |
| \| Display name \| Platform \| \| --- \| --- \| \| Description \| Platform (web vs app, desktop vs mobile) on which the event took place \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Platform |
| Description | Platform (web vs app, desktop vs mobile) on which the event took place |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### Table: SUMMARY_UNIQUE

| \| dataSourceName \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| dataSourceName |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__ad_id \| \| --- \| \| \\| Display name \\| Ad ID \\| \\| --- \\| --- \\| \\| Description \\| Ad ID of last touch – this is set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad ID \| \| Description \| Ad ID of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__ad_id |
| \| Display name \| Ad ID \| \| --- \| --- \| \| Description \| Ad ID of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad ID |
| Description | Ad ID of last touch – this is set automatically by ad networks like Facebook |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__ad_name \| \| --- \| \| \\| Display name \\| Ad name \\| \\| --- \\| --- \\| \\| Description \\| Ad name of last touch – this is set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad name \| \| Description \| Ad name of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__ad_name |
| \| Display name \| Ad name \| \| --- \| --- \| \| Description \| Ad name of last touch – this is set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad name |
| Description | Ad name of last touch – this is set automatically by ad networks like Facebook |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__ad_partner_id \| \| --- \| \| \\| Display name \\| Ad partner ID \\| \\| --- \\| --- \\| \\| Description \\| Ad partner ID of last touch – this is set automatically to be the name of the ad partner \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad partner ID \| \| Description \| Ad partner ID of last touch – this is set automatically to be the name of the ad partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__ad_partner_id |
| \| Display name \| Ad partner ID \| \| --- \| --- \| \| Description \| Ad partner ID of last touch – this is set automatically to be the name of the ad partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad partner ID |
| Description | Ad partner ID of last touch – this is set automatically to be the name of the ad partner |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__ad_partner_name \| \| --- \| \| \\| Display name \\| Ad partner name \\| \\| --- \\| --- \\| \\| Description \\| Ad partner of last touch – this is set automatically to be the name of the ad partner \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad partner name \| \| Description \| Ad partner of last touch – this is set automatically to be the name of the ad partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__ad_partner_name |
| \| Display name \| Ad partner name \| \| --- \| --- \| \| Description \| Ad partner of last touch – this is set automatically to be the name of the ad partner \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad partner name |
| Description | Ad partner of last touch – this is set automatically to be the name of the ad partner |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__agency_id \| \| --- \| \| \\| Display name \\| Agency ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the agency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Agency ID \| \| Description \| ID of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__agency_id |
| \| Display name \| Agency ID \| \| --- \| --- \| \| Description \| ID of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Agency ID |
| Description | ID of the agency |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__agency_name \| \| --- \| \| \\| Display name \\| Agency name \\| \\| --- \\| --- \\| \\| Description \\| Name of the agency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Agency name \| \| Description \| Name of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__agency_name |
| \| Display name \| Agency name \| \| --- \| --- \| \| Description \| Name of the agency \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Agency name |
| Description | Name of the agency |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__app_name \| \| --- \| \| \\| Display name \\| App name \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| App name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__app_name |
| \| Display name \| App name \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | App name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__attributed \| \| --- \| \| \\| Display name \\| Is attributed \\| \\| --- \\| --- \\| \\| Description \\| Whether the event was attributed to any touch (click or impression) as opposed to unattributed (attributed: false). Unattributed data is the same as organic or direct data \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Display name \| Is attributed \| \| Description \| Whether the event was attributed to any touch (click or impression) as opposed to unattributed (attributed: false). Unattributed data is the same as organic or direct data \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| summary_unique__attributed |
| \| Display name \| Is attributed \| \| --- \| --- \| \| Description \| Whether the event was attributed to any touch (click or impression) as opposed to unattributed (attributed: false). Unattributed data is the same as organic or direct data \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Display name | Is attributed |
| Description | Whether the event was attributed to any touch (click or impression) as opposed to unattributed (attributed: false). Unattributed data is the same as organic or direct data |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| summary_unique__campaign_id \| \| --- \| \| \\| Display name \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| Campaign ID of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign ID \| \| Description \| Campaign ID of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__campaign_id |
| \| Display name \| Campaign ID \| \| --- \| --- \| \| Description \| Campaign ID of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign ID |
| Description | Campaign ID of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__campaign_name \| \| --- \| \| \\| Display name \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| Campaign of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign name \| \| Description \| Campaign of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__campaign_name |
| \| Display name \| Campaign name \| \| --- \| --- \| \| Description \| Campaign of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign name |
| Description | Campaign of last touch – this can be set as a custom analytics tag, or set automatically by ad networks like Facebook |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__channel \| \| --- \| \| \\| Display name \\| Channel \\| \\| --- \\| --- \\| \\| Description \\| Channel of last touch – this can be set as a custom analytics tag \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Channel \| \| Description \| Channel of last touch – this can be set as a custom analytics tag \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__channel |
| \| Display name \| Channel \| \| --- \| --- \| \| Description \| Channel of last touch – this can be set as a custom analytics tag \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Channel |
| Description | Channel of last touch – this can be set as a custom analytics tag |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__cost \| \| --- \| \| \\| Display name \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| Total cost (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost \| \| Description \| Total cost (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| summary_unique__cost |
| \| Display name \| Cost \| \| --- \| --- \| \| Description \| Total cost (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost |
| Description | Total cost (spend) for those dimensions (analytics tags, user data, time range), regardless of cost model |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| summary_unique__custom_event_name \| \| --- \| \| \\| Display name \\| Custom event name \\| \\| --- \\| --- \\| \\| Description \\| Name of the custom event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Custom event name \| \| Description \| Name of the custom event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__custom_event_name |
| \| Display name \| Custom event name \| \| --- \| --- \| \| Description \| Name of the custom event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Custom event name |
| Description | Name of the custom event |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__date \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| summary_unique__date |
| \| Display name \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| summary_unique__deep_linked \| \| --- \| \| \\| Display name \\| Is deep linked \\| \\| --- \\| --- \\| \\| Description \\| Is the data deep linked? True/False \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Display name \| Is deep linked \| \| Description \| Is the data deep linked? True/False \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| summary_unique__deep_linked |
| \| Display name \| Is deep linked \| \| --- \| --- \| \| Description \| Is the data deep linked? True/False \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Display name | Is deep linked |
| Description | Is the data deep linked? True/False |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| summary_unique__eo_branch_cta_view \| \| --- \| \| \\| Display name \\| Views \\| \\| --- \\| --- \\| \\| Description \\| The number of Branch CTA views. A banner or Deepview that renders in a user's browser \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Views \| \| Description \| The number of Branch CTA views. A banner or Deepview that renders in a user's browser \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| summary_unique__eo_branch_cta_view |
| \| Display name \| Views \| \| --- \| --- \| \| Description \| The number of Branch CTA views. A banner or Deepview that renders in a user's browser \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Views |
| Description | The number of Branch CTA views. A banner or Deepview that renders in a user's browser |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| summary_unique__eo_click \| \| --- \| \| \\| Display name \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times users tapped on a Branch link, or on an ad where Branch is able to fetch click data from a third party (e.g. Facebook ads). Real-Time user-device level Link clicks are recorded through User Clicks on the Branch Links. SAN Ad Partner's clicks are not included in this bucket \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks \| \| Description \| Number of times users tapped on a Branch link, or on an ad where Branch is able to fetch click data from a third party (e.g. Facebook ads). Real-Time user-device level Link clicks are recorded through User Clicks on the Branch Links. SAN Ad Partner's clicks are not included in this bucket \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| summary_unique__eo_click |
| \| Display name \| Clicks \| \| --- \| --- \| \| Description \| Number of times users tapped on a Branch link, or on an ad where Branch is able to fetch click data from a third party (e.g. Facebook ads). Real-Time user-device level Link clicks are recorded through User Clicks on the Branch Links. SAN Ad Partner's clicks are not included in this bucket \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Clicks |
| Description | Number of times users tapped on a Branch link, or on an ad where Branch is able to fetch click data from a third party (e.g. Facebook ads). Real-Time user-device level Link clicks are recorded through User Clicks on the Branch Links. SAN Ad Partner's clicks are not included in this bucket |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| summary_unique__eo_dismissal \| \| --- \| \| \\| Display name \\| Journey dismissals \\| \\| --- \\| --- \\| \\| Description \\| The number of journey dismissal \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Journey dismissals \| \| Description \| The number of journey dismissal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| summary_unique__eo_dismissal |
| \| Display name \| Journey dismissals \| \| --- \| --- \| \| Description \| The number of journey dismissal \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Journey dismissals |
| Description | The number of journey dismissal |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| summary_unique__eo_impression \| \| --- \| \| \\| Display name \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of ad impressions. Real-Time user-device level impressions/ad-views triggered via Impression Tracking Ad Links. SAN Ad Partner's impressions are not included in this data source \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions \| \| Description \| The number of ad impressions. Real-Time user-device level impressions/ad-views triggered via Impression Tracking Ad Links. SAN Ad Partner's impressions are not included in this data source \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| summary_unique__eo_impression |
| \| Display name \| Impressions \| \| --- \| --- \| \| Description \| The number of ad impressions. Real-Time user-device level impressions/ad-views triggered via Impression Tracking Ad Links. SAN Ad Partner's impressions are not included in this data source \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions |
| Description | The number of ad impressions. Real-Time user-device level impressions/ad-views triggered via Impression Tracking Ad Links. SAN Ad Partner's impressions are not included in this data source |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| summary_unique__eo_install \| \| --- \| \| \\| Display name \\| Installs \\| \\| --- \\| --- \\| \\| Description \\| Installs attributed to this feature – installs are the first app open after downloading the app \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Installs \| \| Description \| Installs attributed to this feature – installs are the first app open after downloading the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| summary_unique__eo_install |
| \| Display name \| Installs \| \| --- \| --- \| \| Description \| Installs attributed to this feature – installs are the first app open after downloading the app \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Installs |
| Description | Installs attributed to this feature – installs are the first app open after downloading the app |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| summary_unique__eo_open \| \| --- \| \| \\| Display name \\| Opens \\| \\| --- \\| --- \\| \\| Description \\| App opens attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Opens \| \| Description \| App opens attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| summary_unique__eo_open |
| \| Display name \| Opens \| \| --- \| --- \| \| Description \| App opens attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Opens |
| Description | App opens attributed to your selected filters |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| summary_unique__eo_pageview \| \| --- \| \| \\| Display name \\| Page views \\| \\| --- \\| --- \\| \\| Description \\| The number of attributed pageviews \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Page views \| \| Description \| The number of attributed pageviews \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| summary_unique__eo_pageview |
| \| Display name \| Page views \| \| --- \| --- \| \| Description \| The number of attributed pageviews \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Page views |
| Description | The number of attributed pageviews |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| summary_unique__eo_reinstall \| \| --- \| \| \\| Display name \\| Reinstalls \\| \\| --- \\| --- \\| \\| Description \\| Reinstalls attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Reinstalls \| \| Description \| Reinstalls attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| summary_unique__eo_reinstall |
| \| Display name \| Reinstalls \| \| --- \| --- \| \| Description \| Reinstalls attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Reinstalls |
| Description | Reinstalls attributed to your selected filters |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| summary_unique__eo_sms_sent \| \| --- \| \| \\| Display name \\| SMS sent \\| \\| --- \\| --- \\| \\| Description \\| Number of times users texted themselves an app download link from desktop web \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| SMS sent \| \| Description \| Number of times users texted themselves an app download link from desktop web \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| summary_unique__eo_sms_sent |
| \| Display name \| SMS sent \| \| --- \| --- \| \| Description \| Number of times users texted themselves an app download link from desktop web \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | SMS sent |
| Description | Number of times users texted themselves an app download link from desktop web |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| summary_unique__eo_web_session_start \| \| --- \| \| \\| Display name \\| Web session starts \\| \\| --- \\| --- \\| \\| Description \\| Web sessions attributed to your selected filters – triggered when a new tab for a website is opened, or when a Branch link is clicked that leads to the website \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Web session starts \| \| Description \| Web sessions attributed to your selected filters – triggered when a new tab for a website is opened, or when a Branch link is clicked that leads to the website \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| summary_unique__eo_web_session_start |
| \| Display name \| Web session starts \| \| --- \| --- \| \| Description \| Web sessions attributed to your selected filters – triggered when a new tab for a website is opened, or when a Branch link is clicked that leads to the website \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Web session starts |
| Description | Web sessions attributed to your selected filters – triggered when a new tab for a website is opened, or when a Branch link is clicked that leads to the website |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| summary_unique__eo_web_to_app_auto_redirect \| \| --- \| \| \\| Display name \\| Web to app redirects \\| \\| --- \\| --- \\| \\| Description \\| Number of times users were auto-redirected to the app without clicking, upon landing on a web page \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Web to app redirects \| \| Description \| Number of times users were auto-redirected to the app without clicking, upon landing on a web page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| summary_unique__eo_web_to_app_auto_redirect |
| \| Display name \| Web to app redirects \| \| --- \| --- \| \| Description \| Number of times users were auto-redirected to the app without clicking, upon landing on a web page \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Web to app redirects |
| Description | Number of times users were auto-redirected to the app without clicking, upon landing on a web page |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| summary_unique__event_data_custom_param_1 \| \| --- \| \| \\| Display name \\| Custom parameter 1 \\| \\| --- \\| --- \\| \\| Description \\| Custom parameter 1. Available dimension for custom event data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Custom parameter 1 \| \| Description \| Custom parameter 1. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__event_data_custom_param_1 |
| \| Display name \| Custom parameter 1 \| \| --- \| --- \| \| Description \| Custom parameter 1. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Custom parameter 1 |
| Description | Custom parameter 1. Available dimension for custom event data |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__event_data_custom_param_2 \| \| --- \| \| \\| Display name \\| Custom parameter 2 \\| \\| --- \\| --- \\| \\| Description \\| Custom parameter 2. Available dimension for custom event data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Custom parameter 2 \| \| Description \| Custom parameter 2. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__event_data_custom_param_2 |
| \| Display name \| Custom parameter 2 \| \| --- \| --- \| \| Description \| Custom parameter 2. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Custom parameter 2 |
| Description | Custom parameter 2. Available dimension for custom event data |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__event_data_custom_param_3 \| \| --- \| \| \\| Display name \\| Custom parameter 3 \\| \\| --- \\| --- \\| \\| Description \\| Custom parameter 3. Available dimension for custom event data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Custom parameter 3 \| \| Description \| Custom parameter 3. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__event_data_custom_param_3 |
| \| Display name \| Custom parameter 3 \| \| --- \| --- \| \| Description \| Custom parameter 3. Available dimension for custom event data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Custom parameter 3 |
| Description | Custom parameter 3. Available dimension for custom event data |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__feature \| \| --- \| \| \\| Display name \\| Feature \\| \\| --- \\| --- \\| \\| Description \\| Feature of last touch – this can be set as a custom analytics tag or can be prefilled with the Branch feature, e.g. Journeys \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Feature \| \| Description \| Feature of last touch – this can be set as a custom analytics tag or can be prefilled with the Branch feature, e.g. Journeys \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__feature |
| \| Display name \| Feature \| \| --- \| --- \| \| Description \| Feature of last touch – this can be set as a custom analytics tag or can be prefilled with the Branch feature, e.g. Journeys \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Feature |
| Description | Feature of last touch – this can be set as a custom analytics tag or can be prefilled with the Branch feature, e.g. Journeys |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__from_desktop \| \| --- \| \| \\| Display name \\| Is from desktop \\| \\| --- \\| --- \\| \\| Description \\| Is data from Desktop? True/False \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Display name \| Is from desktop \| \| Description \| Is data from Desktop? True/False \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| summary_unique__from_desktop |
| \| Display name \| Is from desktop \| \| --- \| --- \| \| Description \| Is data from Desktop? True/False \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Display name | Is from desktop |
| Description | Is data from Desktop? True/False |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| summary_unique__origin \| \| --- \| \| \\| Display name \\| Origin \\| \\| --- \\| --- \\| \\| Description \\| Whether the event originated with a Branch SDK/API call, or was sent by Segment or mParticle \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Origin \| \| Description \| Whether the event originated with a Branch SDK/API call, or was sent by Segment or mParticle \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__origin |
| \| Display name \| Origin \| \| --- \| --- \| \| Description \| Whether the event originated with a Branch SDK/API call, or was sent by Segment or mParticle \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Origin |
| Description | Whether the event originated with a Branch SDK/API call, or was sent by Segment or mParticle |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__placement \| \| --- \| \| \\| Display name \\| Placement \\| \\| --- \\| --- \\| \\| Description \\| Placement of the last touch, as set with an analytics tag – actual app or website the ad appears on display campaigns \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Placement \| \| Description \| Placement of the last touch, as set with an analytics tag – actual app or website the ad appears on display campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__placement |
| \| Display name \| Placement \| \| --- \| --- \| \| Description \| Placement of the last touch, as set with an analytics tag – actual app or website the ad appears on display campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Placement |
| Description | Placement of the last touch, as set with an analytics tag – actual app or website the ad appears on display campaigns |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__revenue \| \| --- \| \| \\| Display name \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| Revenue attributed to your selected filters \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Revenue \| \| Description \| Revenue attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| summary_unique__revenue |
| \| Display name \| Revenue \| \| --- \| --- \| \| Description \| Revenue attributed to your selected filters \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Revenue |
| Description | Revenue attributed to your selected filters |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| summary_unique__tags \| \| --- \| \| \\| Display name \\| Tags \\| \\| --- \\| --- \\| \\| Description \\| Tags of last touch – this can be set as a custom analytics tag \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Tags \| \| Description \| Tags of last touch – this can be set as a custom analytics tag \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__tags |
| \| Display name \| Tags \| \| --- \| --- \| \| Description \| Tags of last touch – this can be set as a custom analytics tag \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Tags |
| Description | Tags of last touch – this can be set as a custom analytics tag |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__user_data_app_store \| \| --- \| \| \\| Display name \\| App store \\| \\| --- \\| --- \\| \\| Description \\| App store on event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| App store \| \| Description \| App store on event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__user_data_app_store |
| \| Display name \| App store \| \| --- \| --- \| \| Description \| App store on event \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | App store |
| Description | App store on event |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__user_data_country \| \| --- \| \| \\| Display name \\| Country \\| \\| --- \\| --- \\| \\| Description \\| Country, derived from IP address \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Display name \| Country \| \| Description \| Country, derived from IP address \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| summary_unique__user_data_country |
| \| Display name \| Country \| \| --- \| --- \| \| Description \| Country, derived from IP address \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| Display name | Country |
| Description | Country, derived from IP address |
| Field type | dimension |
| Data type | [string.geo.country](/apidocs/field-data-types#geographical) |
| \| summary_unique__user_data_environment \| \| --- \| \| \\| Display name \\| Environment \\| \\| --- \\| --- \\| \\| Description \\| Environment where the event occurred, which can distinguish between e.g. full app vs instant app \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Environment \| \| Description \| Environment where the event occurred, which can distinguish between e.g. full app vs instant app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__user_data_environment |
| \| Display name \| Environment \| \| --- \| --- \| \| Description \| Environment where the event occurred, which can distinguish between e.g. full app vs instant app \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Environment |
| Description | Environment where the event occurred, which can distinguish between e.g. full app vs instant app |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__user_data_geo_country_code \| \| --- \| \| \\| Display name \\| Country code \\| \\| --- \\| --- \\| \\| Description \\| User's Country Code \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \\| \| \| Display name \| Country code \| \| Description \| User's Country Code \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| |
| summary_unique__user_data_geo_country_code |
| \| Display name \| Country code \| \| --- \| --- \| \| Description \| User's Country Code \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| |
| Display name | Country code |
| Description | User's Country Code |
| Field type | dimension |
| Data type | [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) |
| \| summary_unique__user_data_geo_dma_code \| \| --- \| \| \\| Display name \\| Geo DMA code \\| \\| --- \\| --- \\| \\| Description \\| User's GEO Designated Market Area Code, derived from IP address \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Geo DMA code \| \| Description \| User's GEO Designated Market Area Code, derived from IP address \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__user_data_geo_dma_code |
| \| Display name \| Geo DMA code \| \| --- \| --- \| \| Description \| User's GEO Designated Market Area Code, derived from IP address \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Geo DMA code |
| Description | User's GEO Designated Market Area Code, derived from IP address |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__user_data_geo_region_en \| \| --- \| \| \\| Display name \\| Region \\| \\| --- \\| --- \\| \\| Description \\| User's region \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \| \| Display name \| Region \| \| Description \| User's region \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| summary_unique__user_data_geo_region_en |
| \| Display name \| Region \| \| --- \| --- \| \| Description \| User's region \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| Display name | Region |
| Description | User's region |
| Field type | dimension |
| Data type | [string.geo.region](/apidocs/field-data-types#geographical) |
| \| summary_unique__user_data_language \| \| --- \| \| \\| Display name \\| Language \\| \\| --- \\| --- \\| \\| Description \\| User's Language \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Language \| \| Description \| User's Language \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__user_data_language |
| \| Display name \| Language \| \| --- \| --- \| \| Description \| User's Language \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Language |
| Description | User's Language |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__user_data_opted_in \| \| --- \| \| \\| Display name \\| Opted in \\| \\| --- \\| --- \\| \\| Description \\| Is User Opted In? \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Display name \| Opted in \| \| Description \| Is User Opted In? \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| summary_unique__user_data_opted_in |
| \| Display name \| Opted in \| \| --- \| --- \| \| Description \| Is User Opted In? \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Display name | Opted in |
| Description | Is User Opted In? |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| summary_unique__user_data_opted_in_status \| \| --- \| \| \\| Display name \\| Opted in status \\| \\| --- \\| --- \\| \\| Description \\| User Opted In Status \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Opted in status \| \| Description \| User Opted In Status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__user_data_opted_in_status |
| \| Display name \| Opted in status \| \| --- \| --- \| \| Description \| User Opted In Status \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Opted in status |
| Description | User Opted In Status |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| summary_unique__user_data_platform \| \| --- \| \| \\| Display name \\| Platform \\| \\| --- \\| --- \\| \\| Description \\| Platform (web vs app, desktop vs mobile) on which the event took place \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Platform \| \| Description \| Platform (web vs app, desktop vs mobile) on which the event took place \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| summary_unique__user_data_platform |
| \| Display name \| Platform \| \| --- \| --- \| \| Description \| Platform (web vs app, desktop vs mobile) on which the event took place \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Platform |
| Description | Platform (web vs app, desktop vs mobile) on which the event took place |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |