---
title: "Bing Webmaster Tools report building guide"
slug: "bing-webmaster-tools-report-building-guide"
description: "Utilize Bing Webmaster Tools to analyze your site's rank, crawl stats, traffic, and keywords, enhancing your SEO strategy effectively."
updated: 2026-03-25T13:32:27Z
published: 2026-03-26T09:08:19Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Bing Webmaster Tools report building guide

Use the Bing Webmaster Tools connector to get information about your registered sites, such as rank, crawl, and traffic statistics as well as link and keyword details.

## Before you begin

Before you build reports, you need to connect the data source to Supermetrics.

- **Connection instructions:** See our [Bing Webmaster Tools connection guide](/v1/docs/bing-webmaster-tools-connection-guide).
- **Available metrics and dimensions:** Find the full list of fields in our [Bing Webmaster Tools field documentation](/v1/docs/bing-webmaster-tools-fields).

## Popular queries

These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Data Studio, or data warehouse destinations.

### Monitor clicks and impressions over time

Track how your pages are performing in Bing search results over the last 6 months — useful for spotting traffic trends and identifying pages that may need optimization.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Date range | Last 6 months |
| Metrics | Clicks, Impressions |
| Dimensions | Date |
| Suggested visualization | Time series chart |

#### Understanding the data

- **Clicks:** The number of clicks on the page from Bing search results.
- **Impressions:** The number of times the page appeared in Bing search results.
- **Date:** Splits results by day so you can track performance trends over time.

### Track crawled and indexed pages

See how many of your pages Bing has crawled and stored in its index over the last 28 days. This helps you detect crawl issues or indexing gaps that could affect your search visibility.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Date range | Last 28 days |
| Metrics | Crawled pages, Pages in index |
| Dimensions | Date |
| Suggested visualization | Table or time series chart |

#### Understanding the data

- **Crawled pages:** The number of pages Bing has crawled within the reporting period.
- **Pages in index:** The total number of your pages currently stored in the Bing index.
- **Date:** Splits results by day to help you correlate crawl activity with indexing changes.

### Analyze click and impression positions

Understand where your pages rank in Bing search results over the last 3 months by combining click and impression volume with average positioning data — useful for evaluating the impact of SEO changes.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Date range | Last 3 months |
| Metrics | Clicks, Impressions, Avg click position, Avg impression position |
| Dimensions | Year & Week |
| Suggested visualization | Table |

#### Understanding the data

- **Clicks:** The number of clicks on the page from Bing search results.
- **Impressions:** The number of times the page appeared in Bing search results.
- **Avg click position:** The average position of the page in Bing search results when a click occurred.
- **Avg impression position:** The average position of the page in Bing search results when it was shown, regardless of whether it was clicked.
- **Year & Week:** Splits results by week for a less noisy view of positioning trends over time.

## More resources

You might also be interested in:

- [Supermetrics report template gallery](https://supermetrics.com/template-gallery)
- [Bing Webmaster Tools metrics and dimensions](/v1/docs/bing-webmaster-tools-fields)