AppsFlyer fields

284 metrics235 dimensionsCustom fields

Search fields

ACTIVITY

master_api__activity_average_dau

Field label	Average daily active users (DAU)
Description	Average daily active users within the selected time frame
Field type	metric
Data type	float.number.value

master_api__activity_average_mau

Field label	Average monthly active users (MAU)
Description	Average monthly active users within the selected time frame
Field type	metric
Data type	float.number.value

master_api__activity_average_dau_mau_rate

Field label	Average DAU/MAU rate
Description	Average DAU/MAU rate (average daily active users / average monthly active users)
Field type	metric
Data type	float.number.ratio

master_api__activity_sessions

Field label	Sessions
Description	Total number of sessions performed within the selected time frame
Field type	metric
Data type	int.number.value

master_api__activity_revenue

Field label	Revenue
Description	Revenue reported within the selected time frame
Field type	metric
Data type	int.number.value

master_api__af_ad

Field label	Ad name
Description	The name of the ad
Field type	dimension
Data type	string.text.value

master_api__af_ad_id

Field label	Ad ID
Description	The ID of the ad
Field type	dimension
Data type	string.text.value

master_api__af_adset

Field label	Ad set
Description	Ad set, a group that contains one or more ads
Field type	dimension
Data type	string.text.value

master_api__af_adset_id

Field label	Ad set ID
Description	Ad set ID, the ID of an ad set
Field type	dimension
Data type	string.text.value

skan_network__ad

Field label	Ad name
Description	The name of the ad
Field type	dimension
Data type	string.text.value

skan_network__ad_id

Field label	Ad ID
Description	The ID of the ad
Field type	dimension
Data type	string.text.value

raw_data__ad

Field label	Ad name
Description	The name of the ad
Field type	dimension
Data type	string.text.value

raw_data__ad_id

Field label	Ad ID
Description	The ID of the ad
Field type	dimension
Data type	string.text.value

raw_data__ad_type

Field label	Ad type
Description	The type of the ad
Field type	dimension
Data type	string.text.value

raw_data__adset

Field label	Ad set name
Description	A group that contains one or more ads
Field type	dimension
Data type	string.text.value

raw_data__adset_id

Field label	Ad set ID
Description	The ID of an ad set
Field type	dimension
Data type	string.text.value

AD REVENUE

raw_data__mediation_network

Field label	Mediation network
Description	Ad revenue mediation network reporting the event to AppsFlyer
Field type	dimension
Data type	string.text.value

raw_data__monetization_network

Field label	Monetization network
Description	Ad revenue network sending the ad
Field type	dimension
Data type	string.text.value

raw_data__segment

Field label	Segment
Description	Ad revenue ad segment name
Field type	dimension
Data type	string.text.value

raw_data__ad_unit

Field label	Ad unit
Description	Ad revenue type of ad
Field type	dimension
Data type	string.text.value

raw_data__placement

Field label	Placement
Description	Ad revenue placement
Field type	dimension
Data type	string.text.value

ADSET

skan_network__adset

Field label	Adset name
Description	The name of the adset
Field type	dimension
Data type	string.text.value

skan_network__adset_id

Field label	Adset ID
Description	The ID of the adset
Field type	dimension
Data type	string.text.value

APP

partners_daily__app_id

Field label	App ID
Description	The ID of the app
Field type	dimension
Data type	string.text.value

partners_daily__app_name

Field label	App name
Description	The name of the app
Field type	dimension
Data type	string.text.value

geo__app_id

Field label	App ID
Description	The ID of the app
Field type	dimension
Data type	string.text.value

geo__app_name

Field label	App name
Description	The name of the app
Field type	dimension
Data type	string.text.value

master_api__app_name

Field label	App name
Description	The name of the app
Field type	dimension
Data type	string.text.value

master_api__app_id

Field label	App ID
Description	The ID of the app
Field type	dimension
Data type	string.text.value

skan_network__app_name

Field label	App name
Description	The name of the app
Field type	dimension
Data type	string.text.value

skan_network__app_id

Field label	App ID
Description	The ID of the app
Field type	dimension
Data type	string.text.value

raw_data__app_id

Field label	App ID
Description	The ID of the app
Field type	dimension
Data type	string.text.value

raw_data__app_name

Field label	App name
Description	The name of the app
Field type	dimension
Data type	string.text.value

raw_data__app_version

Field label	App version
Description	The version of the app set by the advertiser
Field type	dimension
Data type	string.text.value

raw_data__sdk_version

Field label	SDK version
Description	AppsFlyer SDK version
Field type	dimension
Data type	string.text.value

raw_data__bundle_id

Field label	Bundle ID
Description	For iOS identification to match either a single app or a group of apps, for Android the app name
Field type	dimension
Data type	string.text.value

ATTRIBUTION

raw_data__attributed_touch_type

Field label	Attributed touch type
Description	Attributed touch type
Field type	dimension
Data type	string.text.value

raw_data__attributed_touch_time

Field label	Attributed touch time
Description	Time of the touch we attributed to
Field type	dimension
Data type	string.time.datetime

raw_data__attributed_touch_date

Field label	Attributed touch date
Description	Date of the touch we attributed to
Field type	dimension
Data type	string.time.date

raw_data__install_datetime

Field label	Install time
Description	First launch after install / re-engagement / re-attribution
Field type	dimension
Data type	string.time.datetime

raw_data__partner

Field label	Partner
Description	The agency or PMD of the partner
Field type	dimension
Data type	string.text.value

raw_data__media_source

Field label	Media source
Description	The media source attributed to an event
Field type	dimension
Data type	string.text.value

raw_data__channel

Field label	Channel
Description	The media source channel
Field type	dimension
Data type	string.text.value

raw_data__keywords

Field label	Keywords
Description	Word(s) used in the user's online search. As reported by the ad network
Field type	dimension
Data type	string.text.value

raw_data__site_id

Field label	Site ID
Description	The ID of the publisher
Field type	dimension
Data type	string.text.value

raw_data__sub_site_id

Field label	Sub site ID
Description	The ID of the sub-publisher
Field type	dimension
Data type	string.text.value

raw_data__cost_model

Field label	Cost model
Description	Cost model reported on the attribution link
Field type	dimension
Data type	string.text.value

raw_data__cost_currency

Field label	Cost currency
Description	The currency code
Field type	dimension
Data type	string.currency.code

raw_data__is_retargeting

Field label	Is retargeting
Description	Is retargeting
Field type	dimension
Data type	bool

raw_data__retargeting_conversion_type

Field label	Retargeting conversion type
Description	Retargeting conversion type
Field type	dimension
Data type	string.text.value

raw_data__attribution_lookback

Field label	Attribution lookback
Description	Maximum period of time when an install can be attributed to a specific ad
Field type	dimension
Data type	string.text.value

raw_data__re_engagement_window

Field label	Re-engagement window
Description	The time period during which events are attributed to a retargeting campaign
Field type	dimension
Data type	string.text.value

raw_data__is_primary_attribution

Field label	Is primary attribution
Description	The original media source will be FALSE (not primary attribution). The re-engagement media source will be TRUE
Field type	dimension
Data type	bool

raw_data__http_referrer

Field label	HTTP referrer
Description	Identifies the address of the webpage that linked to the AppsFlyer click URL
Field type	dimension
Data type	string.text.url

raw_data__original_url

Field label	Original URL
Description	Original URL
Field type	dimension
Data type	string.text.url

raw_data__match_type

Field label	Match type
Description	Attribution method type
Field type	dimension
Data type	string.text.value

raw_data__keyword_id

Field label	Keyword ID
Description	Keyword ID returned by the ad network. This is the ID of the keyword
Field type	dimension
Data type	string.text.value

raw_data__network_account_id

Field label	Network account ID
Description	Advertiser's account ID with the partner
Field type	dimension
Data type	string.text.value

raw_data__install_app_store

Field label	Install app store
Description	The Android store where the app was downloaded from
Field type	dimension
Data type	string.text.value

raw_data__gp_click_time

Field label	Google Play click time
Description	Time of app page load in Google Play after an ad click
Field type	dimension
Data type	string.time.datetime

raw_data__gp_click_date

Field label	Google Play click date
Description	Date of app page load in Google Play after an ad click
Field type	dimension
Data type	string.time.date

raw_data__gp_install_begin

Field label	Google Play install begin time
Description	The time that installation begins
Field type	dimension
Data type	string.time.datetime

raw_data__gp_install_begin_date

Field label	Google Play install begin date
Description	The date that installation begins
Field type	dimension
Data type	string.time.date

raw_data__gp_broadcast_referrer

Field label	Google Play broadcast referrer
Description	Google Play broadcast referrer
Field type	dimension
Data type	string.text.url

raw_data__gp_referrer

Field label	Google Play referrer
Description	The referrer URL of the installed package
Field type	dimension
Data type	string.text.url

raw_data__keyword_match_type

Field label	Keyword match type
Description	The keyword match type is provided by Google AdWords only
Field type	dimension
Data type	string.text.value

raw_data__custom_data

Field label	Custom data
Description	Data set by the advertiser in the SDK or by S2S and most often used for integration with third-parties, Audiences, and so on.
Field type	dimension
Data type	string.text.value

CAMPAIGN

partners_daily__campaign_name

Field label	Campaign name
Description	The name of the campaign
Field type	dimension
Data type	string.text.value

partners_daily__agency_pdm

Field label	Agency / PDM
Description	The agency / PDM
Field type	dimension
Data type	string.text.value

partners_daily__media_source

Field label	Media Source
Description	The media source
Field type	dimension
Data type	string.text.value

geo__campaign_name

Field label	Campaign name
Description	The name of the campaign
Field type	dimension
Data type	string.text.value

geo__agency_pdm

Field label	Agency / PDM
Description	The agency / PDM
Field type	dimension
Data type	string.text.value

geo__media_source

Field label	Media source
Description	The media source
Field type	dimension
Data type	string.text.value

master_api__campaign

Field label	Campaign name
Description	The name of the campaign
Field type	dimension
Data type	string.text.value

master_api__af_c_id

Field label	Campaign ID
Description	The ID of the campaign
Field type	dimension
Data type	string.text.value

skan_network__campaign

Field label	Campaign name
Description	The name of the campaign
Field type	dimension
Data type	string.text.value

skan_network__campaign_id

Field label	Campaign ID
Description	The ID of the campaign
Field type	dimension
Data type	string.text.value

raw_data__campaign

Field label	Campaign name
Description	The name of the campaign
Field type	dimension
Data type	string.text.value

raw_data__campaign_id

Field label	Campaign ID
Description	The ID of the campaign
Field type	dimension
Data type	string.text.value

CONTRIBUTOR

raw_data__contributor_1_partner

Field label	Contributor 1 partner
Description	Contributor 1 partner
Field type	dimension
Data type	string.text.value

raw_data__contributor_1_media_source

Field label	Contributor 1 media source
Description	Contributor 1 media source
Field type	dimension
Data type	string.text.value

raw_data__contributor_1_campaign

Field label	Contributor 1 campaign
Description	Contributor 1 campaign
Field type	dimension
Data type	string.text.value

raw_data__contributor_1_touch_type

Field label	Contributor 1 touch type
Description	Contributor 1 touch type
Field type	dimension
Data type	string.text.value

raw_data__contributor_1_touch_time

Field label	Contributor 1 touch time
Description	Contributor 1 touch time
Field type	dimension
Data type	string.time.datetime

raw_data__contributor_2_partner

Field label	Contributor 2 partner
Description	Contributor 2 partner
Field type	dimension
Data type	string.text.value

raw_data__contributor_2_media_source

Field label	Contributor 2 media source
Description	Contributor 2 media source
Field type	dimension
Data type	string.text.value

raw_data__contributor_2_campaign

Field label	Contributor 2 campaign
Description	Contributor 2 campaign
Field type	dimension
Data type	string.text.value

raw_data__contributor_2_touch_type

Field label	Contributor 2 touch type
Description	Contributor 2 touch type
Field type	dimension
Data type	string.text.value

raw_data__contributor_2_touch_time

Field label	Contributor 2 touch time
Description	Contributor 2 touch time
Field type	dimension
Data type	string.time.datetime

raw_data__contributor_3_partner

Field label	Contributor 3 partner
Description	Contributor 3 partner
Field type	dimension
Data type	string.text.value

raw_data__contributor_3_media_source

Field label	Contributor 3 media source
Description	Contributor 3 media source
Field type	dimension
Data type	string.text.value

raw_data__contributor_3_campaign

Field label	Contributor 3 campaign
Description	Contributor 3 campaign
Field type	dimension
Data type	string.text.value

raw_data__contributor_3_touch_type

Field label	Contributor 3 touch type
Description	Contributor 3 touch type
Field type	dimension
Data type	string.text.value

raw_data__contributor_3_touch_time

Field label	Contributor 3 touch time
Description	Contributor 3 touch time
Field type	dimension
Data type	string.time.datetime

raw_data__contributor1_match_type

Field label	Contributor 1 match type
Description	Contributor 1 match type
Field type	dimension
Data type	string.text.value

raw_data__contributor2_match_type

Field label	Contributor 2 match type
Description	Contributor 2 match type
Field type	dimension
Data type	string.text.value

raw_data__contributor3_match_type

Field label	Contributor 3 match type
Description	Contributor 3 match type
Field type	dimension
Data type	string.text.value

CONVERSIONS

skan_network__converted_users

Field label	Converted users
Description	Number of converted users
Field type	metric
Data type	int.number.value

skan_network__converted_users_and_installs

Field label	Converted users/installs
Description	Converted users divided by installs. ((converted users / installs) * 100)
Field type	metric
Data type	float.number.ratio

CORE METRICS

partners_daily__impressions

Field label	Impressions
Description	The number of impressions
Field type	metric
Data type	int.number.value

partners_daily__clicks

Field label	Clicks
Description	The number of clicks
Field type	metric
Data type	int.number.value

partners_daily__ctr

Field label	CTR
Description	The percentage of ads that were clicked. (Clicks / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__installs

Field label	Installs
Description	The number of installs
Field type	metric
Data type	int.number.value

partners_daily__conversion_rate

Field label	Conversion rate
Description	The conversion rate. (Installs / clicks)
Field type	metric
Data type	float.number.ratio

partners_daily__sessions

Field label	Sessions
Description	The number of sessions
Field type	metric
Data type	int.number.value

partners_daily__loyal_users

Field label	Loyal Users
Description	The number of loyal users
Field type	metric
Data type	int.number.value

partners_daily__loyal_user_per_install

Field label	Loyal users per install
Description	The number loyal users per install. (Loyal users / Installs)
Field type	metric
Data type	float.number.ratio

partners_daily__total_revenue

Field label	Total revenue
Description	The total revenue from the app
Field type	metric
Data type	float.currency.value

partners_daily__total_cost

Field label	Total cost
Description	The total cost
Field type	metric
Data type	float.currency.value

partners_daily__cost_per_install

Field label	Average eCPI
Description	Cost per install. (Total cost / Installs)
Field type	metric
Data type	float.currency.value

partners_daily__roi

Field label	ROI
Description	Return of investment. ((Total revenue - Total cost) / Total cost)
Field type	metric
Data type	float.number.ratio

partners_daily__arpu

Field label	ARPU
Description	Average revenue per user. (Total revenue / Installs)
Field type	metric
Data type	float.currency.value

geo__clicks

Field label	Clicks
Description	The number of clicks
Field type	metric
Data type	int.number.value

geo__installs

Field label	Installs
Description	The number of installs
Field type	metric
Data type	int.number.value

geo__conversion_rate

Field label	Conversion rate
Description	The conversion rate. (Installs / Clicks)
Field type	metric
Data type	float.number.ratio

geo__sessions

Field label	Sessions
Description	The number of sessions
Field type	metric
Data type	int.number.value

geo__loyal_users

Field label	Loyal users
Description	The number of loyal users
Field type	metric
Data type	int.number.value

geo__loyal_user_per_install

Field label	Loyal users per install
Description	The number loyal users per install. (Loyal users / Installs)
Field type	metric
Data type	float.number.ratio

master_api__impressions

Field label	Impressions
Description	Total number of impressions
Field type	metric
Data type	int.number.value

master_api__clicks

Field label	Clicks
Description	Total number of clicks
Field type	metric
Data type	int.number.value

master_api__ctr

Field label	CTR
Description	The percentage of ads that were clicked (clicks / impressions)
Field type	metric
Data type	float.number.ratio

master_api__installs

Field label	Installs
Description	Total number of installs
Field type	metric
Data type	int.number.value

master_api__conversion_rate

Field label	Conversion rate
Description	The conversion rate. (installs / clicks)
Field type	metric
Data type	float.number.ratio

master_api__uninstalls

Field label	Uninstalls
Description	Total number of uninstalls
Field type	metric
Data type	int.number.value

master_api__uninstalls_rate

Field label	Uninstallation rate
Description	Uninstallation rate (uninstalls / installs)
Field type	metric
Data type	float.number.ratio

master_api__sessions

Field label	Sessions
Description	Total number of sessions
Field type	metric
Data type	int.number.value

master_api__loyal_users

Field label	Loyal Users
Description	Total number of loyal users
Field type	metric
Data type	int.number.value

master_api__loyal_users_rate

Field label	Loyal users rate
Description	Loyal users rate (loyal users / installs)
Field type	metric
Data type	float.number.ratio

master_api__cost

Field label	Total cost
Description	The total cost
Field type	metric
Data type	float.currency.value

master_api__revenue

Field label	Revenue
Description	The total revenue
Field type	metric
Data type	float.currency.value

master_api__roi

Field label	ROI
Description	Return of investment (total revenue - total cost / total cost)
Field type	metric
Data type	float.number.ratio

master_api__arpu_ltv

Field label	Average revenue per user
Description	Average revenue per user, for the users who installed in the selected time frame
Field type	metric
Data type	float.currency.value

master_api__average_ecpi

Field label	eCPI
Description	Effective Cost per Installation over a certain time frame (cost / installs)
Field type	metric
Data type	float.currency.value

skan_network__impressions

Field label	Impressions
Description	Number of times the ad was viewed
Field type	metric
Data type	int.number.value

skan_network__clicks

Field label	Clicks
Description	Number of times an ad was clicked
Field type	metric
Data type	int.number.value

skan_network__ctr

Field label	CTR
Description	The percentage of ads that were clicked. (Clicks / impressions)
Field type	metric
Data type	float.number.ratio

skan_network__installs

Field label	Installs
Description	Count of total app installs
Field type	metric
Data type	int.number.value

skan_network__total_revenue

Field label	Total revenue
Description	Revenue, including modeled data of null values
Field type	metric
Data type	float.currency.value

skan_network__cost

Field label	Total cost
Description	Campaign cost reported by Appsflyer
Field type	metric
Data type	float.currency.value

skan_network__ecpi

Field label	eCPI
Description	Effective cost per install. cost / installs
Field type	metric
Data type	float.number.ratio

skan_network__roas

Field label	ROAS
Description	Return on ad spend. Revenue / cost * 100
Field type	metric
Data type	float.number.ratio

skan_network__arpu

Field label	ARPU
Description	Average revenue per user. Revenue / installs
Field type	metric
Data type	float.number.ratio

DATASOURCE

dataSourceName

Field label	Data source
Description	The name of the source for this data, as listed on supermetrics.com/docs
Field type	dimension
Data type	string.text.value
Destinations	API, Data warehouse

system_metadata.data_source_logins

Field label	Data source logins
Description	The data source login accounts that were used to authenticate against the data source
Field type	dimension
Data type	string.text.json

system_metadata.data_source_login_owners

Field label	Data source login owners
Description	The Supermetrics users that created the data source login connections
Field type	dimension
Data type	string.text.json

DEPRECATED

partners_daily__geo

Field label	Country code
Description	The country code.
Field type	dimension
Data type	string.geo.country.twolettercode
🚫 Deprecated	Deprecated on 2023-08-29

DEVICE

raw_data__user_id

Field label	User ID
Description	A unique app user ID, set by the app owner
Field type	dimension
Data type	string.text.value

raw_data__user_agent

Field label	User agent URL
Description	User agent URL
Field type	dimension
Data type	string.text.url

raw_data__advertising_id

Field label	Advertising ID
Description	User resettable device ID
Field type	dimension
Data type	string.text.value

raw_data__device_type

Field label	Device type
Description	The commercial model name of the device
Field type	dimension
Data type	string.text.value

raw_data__os_version

Field label	OS version
Description	Device operating system version
Field type	dimension
Data type	string.text.value

raw_data__android_id

Field label	Android ID
Description	Android device ID
Field type	dimension
Data type	string.text.value

raw_data__imei

Field label	IMEI
Description	IMEI device ID
Field type	dimension
Data type	string.text.value

raw_data__idfv

Field label	IDFV
Description	Vendor ID provided by iOS
Field type	dimension
Data type	string.text.value

raw_data__appsflyer_id

Field label	AppsFlyer ID
Description	Unique ID generated by the SDK when the app is installed on a device
Field type	dimension
Data type	string.text.value

raw_data__idfa

Field label	IDFA
Description	User resettable advertising ID found on iOS devices
Field type	dimension
Data type	string.text.value

raw_data__platform

Field label	Platform
Description	Device platform: iOS, Android or Windows Mobile
Field type	dimension
Data type	string.text.value

raw_data__dma

Field label	DMA
Description	Designated Market Area or geographic areas
Field type	dimension
Data type	string.text.value

raw_data__ip

Field label	IP
Description	IP address
Field type	dimension
Data type	string.text.value

raw_data__wifi

Field label	WIFI
Description	WIFI
Field type	dimension
Data type	bool

raw_data__operator

Field label	Operator
Description	The name of the mobile operator derived from the SIM MCCMNC, available if the user is registered to the network using Android
Field type	dimension
Data type	string.text.value

raw_data__carrier

Field label	Carrier
Description	The carrier name provided by Android
Field type	dimension
Data type	string.text.value

raw_data__language

Field label	Language
Description	Language reported by the device and set by the device OS
Field type	dimension
Data type	string.language.twolettercode

raw_data__store_reinstall

Field label	Store reinstall
Description	Apple app store determines if a user brought by Apple Search Ads is a reinstall by using the Apple user ID, false: new user, true: reinstall by an existing user
Field type	dimension
Data type	bool

raw_data__oaid

Field label	OAID
Description	User-resettable ID on some Android devices usually as an alternative to GAID
Field type	dimension
Data type	string.text.value

raw_data__deeplink_url

Field label	Deeplink URL
Description	The path for an internal activity in the app that users are deep linked into. Use this for deep linking and deferred deep linking. This contains the af_dp value on the attribution link
Field type	dimension
Data type	string.text.url

raw_data__device_download_time

Field label	Device download time
Description	App download completion time using the device's (Android, iOS) clock and converted to UTC
Field type	dimension
Data type	string.time.datetime

raw_data__device_download_date

Field label	Device download date
Description	App download completion date using the device's (Android, iOS) clock and converted to UTC
Field type	dimension
Data type	string.time.date

raw_data__device_model

Field label	Device model
Description	The commercial model name of the device
Field type	dimension
Data type	string.text.value

raw_data__device_category

Field label	Device category
Description	The category of the device (phone, tablet, other)
Field type	dimension
Data type	string.text.value

raw_data__amazon_aid

Field label	Amazon fire ID
Description	User-resettable advertising ID on Amazon devices
Field type	dimension
Data type	string.text.value

EVENT

raw_data__event_name

Field label	Event name
Description	The attribution event type or the in-app event name sent by the app
Field type	dimension
Data type	string.text.value

raw_data__event_datetime

Field label	Event datetime
Description	The time the event occurred
Field type	dimension
Data type	string.time.datetime

raw_data__event_date

Field label	Event date
Description	The date the event occurred
Field type	dimension
Data type	string.time.date

raw_data__event_currency

Field label	Event currency
Description	The event revenue currency code reported to the SDK
Field type	dimension
Data type	string.currency.code

raw_data__source

Field label	Source
Description	The source of the event, either SDK or S2S
Field type	dimension
Data type	string.text.value

raw_data__is_receipt_validated

Field label	Is receipt validated
Description	Whether receipt is validated or not
Field type	dimension
Data type	bool

EVENT DATA EXPORT

raw_data__event_count

Field label	Event count
Description	Total number of events
Field type	metric
Data type	int.number.value

raw_data__event_value

Field label	Event value
Description	The value of an event, detailed event content sent from the SDK
Field type	metric
Data type	float.currency.value

raw_data__event_revenue

Field label	Event revenue
Description	The total revenue of the event
Field type	metric
Data type	float.currency.value

raw_data__event_revenue_usd

Field label	Event revenue USD
Description	The total revenue of the event in USD
Field type	metric
Data type	float.currency.value

raw_data__cost_value

Field label	Cost
Description	The total cost
Field type	metric
Data type	float.currency.value

raw_data__impressions

Field label	Impressions
Description	Ad revenue number of times that the user saw the ad
Field type	metric
Data type	int.number.value

GEO

geo__country

Field label	Country code
Description	The country code
Field type	dimension
Data type	string.geo.country.twolettercode

INSTALLS

skan_network__click_through_installs

Field label	Click through installs
Description	Count of click-through app installs
Field type	metric
Data type	int.number.value

skan_network__view_through_installs

Field label	View through installs
Description	Count of view-through app installs
Field type	metric
Data type	int.number.value

skan_network__click_to_install_rate

Field label	Click-to-install rate
Description	Click to install rate. (Installs / clicks) * 100
Field type	metric
Data type	float.number.ratio

LOCATION

raw_data__country_code

Field label	Country code
Description	The country code
Field type	dimension
Data type	string.geo.country.twolettercode

raw_data__state

Field label	State
Description	State using the device IP address reported by the SDK
Field type	dimension
Data type	string.text.value

raw_data__city

Field label	City
Description	The most granular location of the user based on the device IP
Field type	dimension
Data type	string.geo.city

raw_data__region

Field label	Region
Description	Region using the device IP address reported by the SDK
Field type	dimension
Data type	string.text.value

raw_data__postal_code

Field label	Postal code
Description	Postal code using the device IP address reported by the SDK
Field type	dimension
Data type	string.text.value

MEDIA SOURCE

skan_network__media_source

Field label	Media source
Description	The name of the media source
Field type	dimension
Data type	string.text.value

OTHERS

master_api__media_source

Field label	Media source
Description	The media source attributed to an event
Field type	dimension
Data type	string.text.value

master_api__af_channel

Field label	Channel
Description	The media source channel
Field type	dimension
Data type	string.text.value

master_api__agency

Field label	Partner
Description	The agency or PMD of the partner
Field type	dimension
Data type	string.text.value

master_api__af_siteid

Field label	Publisher ID
Description	The ID of the publisher
Field type	dimension
Data type	string.text.value

master_api__af_keywords

Field label	Keywords
Description	Word(s) used in the user's online search. As reported by the ad network
Field type	dimension
Data type	string.text.value

master_api__is_primary

Field label	Is primary attribution
Description	Whether or not a media source is the primary attribution
Field type	dimension
Data type	bool

master_api__install_time

Field label	Install date
Description	The date of the install
Field type	dimension
Data type	string.time.date

master_api__attributed_touch_type

Field label	Touch type
Description	The attributed touch type
Field type	dimension
Data type	string.text.value

master_api__geo

Field label	Country code
Description	The country code
Field type	dimension
Data type	string.geo.country.twolettercode

skan_network__country

Field label	Country
Description	Country
Field type	dimension
Data type	string.geo.country

skan_network__creative

Field label	Creative
Description	The name of the creative
Field type	dimension
Data type	string.text.value

skan_network__channel

Field label	Channel
Description	The name of the channel
Field type	dimension
Data type	string.text.value

PREDEFINED EVENTS

partners_daily__af_achievement_unlocked_unique_users

Field label	Achievement unlocked (Unique users)
Description	The number of unique users triggering achievement unlocked event
Field type	metric
Data type	int.number.value

partners_daily__af_achievement_unlocked_events

Field label	Achievement unlocked (Event counter)
Description	The number of times achievement unlocked event was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_achievement_unlocked_cvr

Field label	Achievement unlocked (CVR)
Description	Conversion rate for achievement unlocked event. (Achievement unlocked (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_achievement_unlocked_cpa

Field label	Achievement unlocked (CPA)
Description	Cost per action for achievement unlocked event. (Total cost / achievement unlocked (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_ad_click_unique_users

Field label	Ad click (Unique users)
Description	The number of unique users triggering ad click event
Field type	metric
Data type	int.number.value

partners_daily__af_ad_click_events

Field label	Ad click (Event counter)
Description	The number of times ad click event was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_ad_click_cvr

Field label	Ad click (CVR)
Description	Conversion rate for ad click event. (Ad click (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_ad_click_cpa

Field label	Ad click (CPA)
Description	Cost per action for ad click event. (Total cost / ad click (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_ad_view_unique_users

Field label	Ad view (Unique users)
Description	The number of unique users triggering ad view event
Field type	metric
Data type	int.number.value

partners_daily__af_ad_view_events

Field label	Ad view (Event counter)
Description	The number of times ad view event was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_ad_view_cvr

Field label	Ad view (CVR)
Description	Conversion rate for ad view event. (Ad view (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_ad_view_cpa

Field label	Ad view (CPA)
Description	Cost per action for ad view event. (Total cost / ad view (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_add_payment_info_unique_users

Field label	Add payment info (Unique users)
Description	The number of unique users triggering add payment info event
Field type	metric
Data type	int.number.value

partners_daily__af_add_payment_info_events

Field label	Add payment info (Event counter)
Description	The number of times add payment info event was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_add_payment_info_cvr

Field label	Add payment info (CVR)
Description	Conversion rate for add payment info event. (Add payment info (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_add_payment_info_cpa

Field label	Add payment info (CPA)
Description	Cost per action for add payment info events. (Total cost / add payment info (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_add_to_cart_unique_users

Field label	Add to cart (Unique users)
Description	The number of unique users triggering add to cart events of specific items
Field type	metric
Data type	int.number.value

partners_daily__af_add_to_cart_events

Field label	Add to cart (Event counter)
Description	The number of times add to cart events of specific items was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_add_to_cart_cvr

Field label	Add to cart (CVR)
Description	Conversion rate for add to cart events. (Add to cart (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_add_to_cart_cpa

Field label	Add to cart (CPA)
Description	Cost per action for add to cart events. (Total cost / add to cart (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_add_to_wishlist_unique_users

Field label	Add to wishlist (Unique users)
Description	The number of unique users triggering add to wishlist events of specific items
Field type	metric
Data type	int.number.value

partners_daily__af_add_to_wishlist_events

Field label	Add to wishlist (Event counter)
Description	The number of times add to wishlist events of specific items was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_add_to_wishlist_cvr

Field label	Add to wishlist (CVR)
Description	Conversion rate for add to wishlist events. (Add to wishlist (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_add_to_wishlist_events_cpa

Field label	Add to wishlist (CPA)
Description	Cost per action for add to cart events. (Total cost / add to wishlist (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_complete_registration_unique_users

Field label	Complete registration (Unique users)
Description	The number of unique users completed a registration event
Field type	metric
Data type	int.number.value

partners_daily__af_complete_registration_events

Field label	Complete registration (Event counter)
Description	The number of times complete registration event was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_complete_registration_cvr

Field label	Complete registration (CVR)
Description	Conversion rate for completed registrations. (Complete registration (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_complete_registration_cpa

Field label	Complete registration (CPA)
Description	Cost per action for complete registration events. (Total cost / complete registration (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_content_view_unique_users

Field label	Content view (Unique users)
Description	The number of unique users viewed content view event
Field type	metric
Data type	int.number.value

partners_daily__af_content_view_events

Field label	Content view (Event counter)
Description	The number of times content view event was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_content_view_cvr

Field label	Content view (CVR)
Description	Conversion rate for content view. (Content view (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_content_view_cpa

Field label	Content view (CPA)
Description	Cost per action for content view events. (Total cost / content view (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_initiated_checkout_unique_users

Field label	Initiated checkout (Unique users)
Description	The number of unique users initiated checkout event
Field type	metric
Data type	int.number.value

partners_daily__af_initiated_checkout_events

Field label	Initiated checkout (Event counter)
Description	The number of times initiate checkout event was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_initiated_checkout_cvr

Field label	Initiated checkout (CVR)
Description	Conversion rate for initiated checkout. (Initiated checkout (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_initiated_checkout_cpa

Field label	Initiated checkout (CPA)
Description	Cost per action for initiated checkout events. (Total cost / initiated checkout (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_invite_unique_users

Field label	Invite (Unique users)
Description	The number of unique users recorded for invite (social) events
Field type	metric
Data type	int.number.value

partners_daily__af_invite_events

Field label	Invite (Event counter)
Description	The number of times invite event was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_invite_cvr

Field label	Invite (CVR)
Description	Conversion rate for initiated checkout. (Invite (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_invite_cpa

Field label	Invite (CPA)
Description	Cost per action for initiated checkout events. (Total cost / invite (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_level_achieved_unique_users

Field label	Level achieved (Unique users)
Description	The number of unique users for level achieved event
Field type	metric
Data type	int.number.value

partners_daily__af_level_achieved_events

Field label	Level achieved (Event counter)
Description	The number of times level achieved event was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_level_achieved_cvr

Field label	Level achieved (CVR)
Description	Conversion rate for initiated checkout. (Level achieved (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_level_achieved_cpa

Field label	Level achieved (CPA)
Description	Cost per action for level achieved events. (Total cost / level achieved (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_list_view_unique_users

Field label	List view (Unique users)
Description	The number of unique users that viewed a listing
Field type	metric
Data type	int.number.value

partners_daily__af_list_view_events

Field label	List view (Event counter)
Description	The number of times listing view event was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_list_view_cvr

Field label	List view (CVR)
Description	Conversion rate for listing view. (List view (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_list_view_cpa

Field label	List view (CPA)
Description	Cost per action for listing view events. (Total cost / list view (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_login_unique_users

Field label	Login (Unique users)
Description	The number of unique users logged in
Field type	metric
Data type	int.number.value

partners_daily__af_login_events

Field label	Login (Event counter)
Description	The number of times login event was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_login_cvr

Field label	Login (CVR)
Description	Conversion rate for login event. (Login (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_login_cpa

Field label	Login (CPA)
Description	Cost per action for login events. (Total cost / login (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_opened_from_push_notification_unique_users

Field label	Opened from push notification (Unique users)
Description	The number of unique users opened the app from push notification event
Field type	metric
Data type	int.number.value

partners_daily__af_opened_from_push_notification_events

Field label	Opened from push notification (Event counter)
Description	The number of times opened from push notification event was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_opened_from_push_notification_cvr

Field label	Opened from push notification (CVR)
Description	Conversion rate for opened from push notification event. (Opened from push notification (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_opened_from_push_notification_cpa

Field label	Opened from push notification (CPA)
Description	Cost per action for opened from push notification events. (Total cost / opened from push notification (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_purchase_unique_users

Field label	Purchase (Unique users)
Description	The number of unique users made a purchase
Field type	metric
Data type	int.number.value

partners_daily__af_purchase_events

Field label	Purchase (Event counter)
Description	The number of times purchase event was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_purchase_cvr

Field label	Purchase (CVR)
Description	Conversion rate for purchases. (Purchase (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_purchase_cpa

Field label	Purchase (CPA)
Description	Cost per action for complete purchase events. (Total cost / purchase (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_rate_unique_users

Field label	Rate (Unique users)
Description	The number of unique users rated an app/item
Field type	metric
Data type	int.number.value

partners_daily__af_rate_events

Field label	Rate (Event counter)
Description	The number of times rating event was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_rate_cvr

Field label	Rate (CVR)
Description	Conversion rate for rating. (Rate (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_rate_cpa

Field label	Rate (CPA)
Description	Cost per action for rating events. (Total cost / rate (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_re_engage_unique_users

Field label	Re-engage (Unique users)
Description	The number of unique users re-engaged with an app/item
Field type	metric
Data type	int.number.value

partners_daily__af_re_engage_events

Field label	Re-engage (Event counter)
Description	The number of times re-engagement event was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_re_engage_cvr

Field label	Re-engage (CVR)
Description	Conversion rate for re-engagement. (Re-engage (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_re_engage_cpa

Field label	Re-engage (CPA)
Description	Cost per action for re-engagement events. (Total cost / re-engage (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_search_unique_users

Field label	Search (Unique users)
Description	The number of unique users triggered a search event
Field type	metric
Data type	int.number.value

partners_daily__af_search_events

Field label	Search (Event counter)
Description	The number of times search event was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_search_cvr

Field label	Search (CVR)
Description	Conversion rate for searches. (Search (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_search_cpa

Field label	Search (CPA)
Description	Cost per action for search events. (Total cost / search (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_share_unique_users

Field label	Share (Unique users)
Description	The number of unique users triggered a share event
Field type	metric
Data type	int.number.value

partners_daily__af_share_events

Field label	Share (Event counter)
Description	The number of times share event was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_share_cvr

Field label	Share (CVR)
Description	Conversion rate for shares. (Share (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_share_cpa

Field label	Share (CPA)
Description	Cost per action for share events. (Total cost / share (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_spent_credits_unique_users

Field label	Spent credits (Unique users)
Description	The number of unique users spending credits
Field type	metric
Data type	int.number.value

partners_daily__af_spent_credits_events

Field label	Spent credits (Event counter)
Description	The number of times spent credits event was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_spent_credits_cvr

Field label	Spent credits (CVR)
Description	Conversion rate for spent credits. (Spent credits (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_spent_credits_cpa

Field label	Spent credits (CPA)
Description	Cost per action for spent credits events. (Total cost / spent credits (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_start_trial_unique_users

Field label	Start trial (Unique users)
Description	The number of unique users who started a trial
Field type	metric
Data type	int.number.value

partners_daily__af_start_trial_events

Field label	Start trial (Event counter)
Description	The number of times start trial event was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_start_trial_cvr

Field label	Start trial (CVR)
Description	Conversion rate for started trials. (Start trial (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_start_trial_cpa

Field label	Start trial (CPA)
Description	Cost per action for start trial events. (Total cost / start trial (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_subscribe_unique_users

Field label	Subscribe (Unique users)
Description	The number of unique users subscribed
Field type	metric
Data type	int.number.value

partners_daily__af_subscribe_events

Field label	Subscribe (Event counter)
Description	The number of times subscribe event was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_subscribe_cvr

Field label	Subscribe (CVR)
Description	Conversion rate for subscriptions. (Subscribe (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_subscribe_cpa

Field label	Subscribe (CPA)
Description	Cost per action for subscribe events. (Total cost / subscribe (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_travel_booking_unique_users

Field label	Travel booking (Unique users)
Description	The number of unique users triggered travel booking event
Field type	metric
Data type	int.number.value

partners_daily__af_travel_booking_events

Field label	Travel booking (Event counter)
Description	The number of times travel booking event was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_travel_booking_cvr

Field label	Travel booking (CVR)
Description	Conversion rate for travel bookings. (Travel booking (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_travel_booking_cpa

Field label	Travel booking (CPA)
Description	Cost per action for travel booking events. (Total cost / travel booking (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_tutorial_completion_unique_users

Field label	Tutorial completion (Unique users)
Description	The number of unique users who completed a tutorial
Field type	metric
Data type	int.number.value

partners_daily__af_tutorial_completion_events

Field label	Tutorial completion (Event counter)
Description	The number of times tutorial completion event was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_tutorial_completion_cvr

Field label	Tutorial completion (CVR)
Description	Conversion rate for completed tutorials. (Tutorial completion (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_tutorial_completion_cpa

Field label	Tutorial completion (CPA)
Description	Cost per action for tutorial completion events. (Total cost / tutorial completion (Event counter))
Field type	metric
Data type	float.currency.value

partners_daily__af_update_unique_users

Field label	Update (Unique users)
Description	The number of unique users triggering update event
Field type	metric
Data type	int.number.value

partners_daily__af_update_events

Field label	Update (Event counter)
Description	The number of times update event was triggered
Field type	metric
Data type	int.number.value

partners_daily__af_update_cvr

Field label	Update (CVR)
Description	Conversion rate for updates. (Update (Event counter) / impressions)
Field type	metric
Data type	float.number.ratio

partners_daily__af_update_cpa

Field label	Update (CPA)
Description	Cost per action for update events. (Total cost / update (Event counter))
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_achievement_unlocked

Field label	Achievement unlocked (Unique users)
Description	The number of unique users triggering achievement unlocked event
Field type	metric
Data type	int.number.value

master_api__event_counter_af_achievement_unlocked

Field label	Achievement unlocked (Event counter)
Description	The number of times achievement unlocked event was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_achievement_unlocked

Field label	Achievement unlocked (Revenue)
Description	The revenue reported as part of the achievement unlocked event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_achievement_unlocked

Field label	Achievement unlocked (CVR)
Description	Conversion rate for achievement unlocked event
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_achievement_unlocked

Field label	Achievement unlocked (CPA)
Description	Cost per action for achievement unlocked event
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_ad_click

Field label	Ad click (Unique users)
Description	The number of unique users triggering ad click event
Field type	metric
Data type	int.number.value

master_api__event_counter_af_ad_click

Field label	Ad click (Event counter)
Description	The number of times ad click event was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_ad_click

Field label	Ad click (Revenue)
Description	The revenue reported as part of the ad click event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_ad_click

Field label	Ad click (CVR)
Description	Conversion rate for ad click event
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_ad_click

Field label	Ad click (CPA)
Description	Cost per action for ad click event
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_ad_view

Field label	Ad view (Unique users)
Description	The number of unique users triggering ad view event
Field type	metric
Data type	int.number.value

master_api__event_counter_af_ad_view

Field label	Ad view (Event counter)
Description	The number of times ad view event was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_ad_view

Field label	Ad view (Revenue)
Description	The revenue reported as part of the ad view event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_ad_view

Field label	Ad view (CVR)
Description	Conversion rate for ad view event
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_ad_view

Field label	Ad view (CPA)
Description	Cost per action for ad view event
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_add_payment_info

Field label	Add payment info (Unique users)
Description	The number of unique users triggering add payment info event
Field type	metric
Data type	int.number.value

master_api__event_counter_af_add_payment_info

Field label	Add payment info (Event counter)
Description	The number of times add payment info event was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_add_payment_info

Field label	Add payment info (Revenue)
Description	The revenue reported as part of the add payment info event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_add_payment_info

Field label	Add payment info (CVR)
Description	Conversion rate for add payment info event
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_add_payment_info

Field label	Add payment info (CPA)
Description	Cost per action for add payment info events
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_add_to_cart

Field label	Add to cart (Unique users)
Description	The number of unique users triggering add to cart events of specific items
Field type	metric
Data type	int.number.value

master_api__event_counter_af_add_to_cart

Field label	Add to cart (Event counter)
Description	The number of times add to cart events of specific items was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_add_to_cart

Field label	Add to cart (Revenue)
Description	The revenue reported as part of the add to cart event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_add_to_cart

Field label	Add to cart (CVR)
Description	Conversion rate for add to cart events
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_add_to_cart

Field label	Add to cart (CPA)
Description	Cost per action for add to cart events
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_add_to_wishlist

Field label	Add to wishlist (Unique users)
Description	The number of unique users triggering add to wishlist events of specific items
Field type	metric
Data type	int.number.value

master_api__event_counter_af_add_to_wishlist

Field label	Add to wishlist (Event counter)
Description	The number of times add to wishlist events of specific items was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_add_to_wishlist

Field label	Ad to wishlist (Revenue)
Description	The revenue reported as part of the add to wishlist event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_add_to_wishlist

Field label	Add to wishlist (CVR)
Description	Conversion rate for add to wishlist events
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_add_to_wishlist_events

Field label	Add to wishlist (CPA)
Description	Cost per action for add to cart events
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_complete_registration

Field label	Complete registration (Unique users)
Description	The number of unique users completed a registration
Field type	metric
Data type	int.number.value

master_api__event_counter_af_complete_registration

Field label	Complete registration (Event counter)
Description	The number of times complete registration event was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_complete_registration

Field label	Complete registration (Revenue)
Description	The revenue reported as part of the complete registration event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_complete_registration

Field label	Complete registration (CVR)
Description	Conversion rate for completed registrations
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_complete_registration

Field label	Complete registration (CPA)
Description	Cost per action for complete registration events
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_content_view

Field label	Content view (Unique users)
Description	The number of unique users viewed content
Field type	metric
Data type	int.number.value

master_api__event_counter_af_content_view

Field label	Content view (Event counter)
Description	The number of times content view event was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_content_view

Field label	Content view (Revenue)
Description	The revenue reported as part of the content view event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_content_view

Field label	Content view (CVR)
Description	Conversion rate for content view
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_content_view

Field label	Content view (CPA)
Description	Cost per action for content view events
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_initiated_checkout

Field label	Initiated checkout (Unique users)
Description	The number of unique users initiated checkout
Field type	metric
Data type	int.number.value

master_api__event_counter_af_initiated_checkout

Field label	Initiated checkout (Event counter)
Description	The number of times initiate checkout event was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_initiated_checkout

Field label	Initiated checkout (Revenue)
Description	The revenue reported as part of the initiative checkout event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_initiated_checkout

Field label	Initiated checkout (CVR)
Description	Conversion rate for initiated checkout
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_initiated_checkout

Field label	Initiated checkout (CPA)
Description	Cost per action for initiated checkout events
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_invite

Field label	Invite (Unique users)
Description	The number of unique users recorded for invite (social) events
Field type	metric
Data type	int.number.value

master_api__event_counter_af_invite

Field label	Invite (Event counter)
Description	The number of times invite event was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_invite

Field label	Invite (Revenue)
Description	The revenue reported as part of the invite event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_invite

Field label	Invite (CVR)
Description	Conversion rate for initiated checkout
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_invite

Field label	Invite (CPA)
Description	Cost per action for initiated checkout events
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_level_achieved

Field label	Level achieved (Unique users)
Description	The number of unique users for level achieved event
Field type	metric
Data type	int.number.value

master_api__event_counter_af_level_achieved

Field label	Level achieved (Event counter)
Description	The number of times level achieved event was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_level_achieved

Field label	Level achieved (Revenue)
Description	The revenue reported as part of the level achieved event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_level_achieved

Field label	Level achieved (CVR)
Description	Conversion rate for initiated checkout
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_level_achieved

Field label	Level achieved (CPA)
Description	Cost per action for level achieved events
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_list_view

Field label	List view (Unique users)
Description	The number of unique users that viewed a listing
Field type	metric
Data type	int.number.value

master_api__event_counter_af_list_view

Field label	List view (Event counter)
Description	The number of times listing view event was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_list_view

Field label	List view (Revenue)
Description	The revenue reported as part of the listing view event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_list_view

Field label	List view (CVR)
Description	Conversion rate for listing view
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_list_view

Field label	List view (CPA)
Description	Cost per action for listing view events
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_login

Field label	Login (Unique users)
Description	The number of unique users logged in
Field type	metric
Data type	int.number.value

master_api__event_counter_af_login

Field label	Login (Event counter)
Description	The number of times login event was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_login

Field label	Login (Revenue)
Description	The revenue reported as part of the login event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_login

Field label	Login (CVR)
Description	Conversion rate for login event
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_login

Field label	Login (CPA)
Description	Cost per action for login events
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_opened_from_push_notification

Field label	Opened from push notification (Unique users)
Description	The number of unique users opened the app from push notification
Field type	metric
Data type	int.number.value

master_api__event_counter_af_opened_from_push_notification

Field label	Opened from push notification (Event counter)
Description	The number of times opened from push notification event was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_opened_from_push_notification

Field label	Opened from push notification (Revenue)
Description	The revenue reported as part of the opened from push notification event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_opened_from_push_notification

Field label	Opened from push notification (CVR)
Description	Conversion rate for opened from push notification event
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_opened_from_push_notification

Field label	Opened from push notification (CPA)
Description	Cost per action for opened from push notification events
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_purchase

Field label	Purchase (Unique users)
Description	The number of unique users made a purchase
Field type	metric
Data type	int.number.value

master_api__event_counter_af_purchase

Field label	Purchase (Event counter)
Description	The number of times purchase event was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_purchase

Field label	Purchase (Revenue)
Description	The revenue reported as part of the purchase event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_purchase

Field label	Purchase (CVR)
Description	Conversion rate for purchases
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_purchase

Field label	Purchase (CPA)
Description	Cost per action for complete purchase events
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_rate

Field label	Rate (Unique users)
Description	The number of unique users rated an app/item
Field type	metric
Data type	int.number.value

master_api__event_counter_af_rate

Field label	Rate (Event counter)
Description	The number of times rating event was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_rate

Field label	Rate (Revenue)
Description	The revenue reported as part of the rate event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_rate

Field label	Rate (CVR)
Description	Conversion rate for rating
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_rate

Field label	Rate (CPA)
Description	Cost per action for rating events
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_re_engage

Field label	Re-engage (Unique users)
Description	The number of unique users re-engaged with an app/item
Field type	metric
Data type	int.number.value

master_api__event_counter_af_re_engage

Field label	Re-engage (Event counter)
Description	The number of times re-engagement event was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_re_engage

Field label	Re-engage (Revenue)
Description	The revenue reported as part of the re-engagement event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_re_engage

Field label	Re-engage (CVR)
Description	Conversion rate for re-engagement
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_re_engage

Field label	Re-engage (CPA)
Description	Cost per action for re-engagement events
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_search

Field label	Search (Unique users)
Description	The number of unique users triggered a search event
Field type	metric
Data type	int.number.value

master_api__event_counter_af_search

Field label	Search (Event counter)
Description	The number of times search event was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_search

Field label	Search (Revenue)
Description	The revenue reported as part of the search event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_search

Field label	Search (CVR)
Description	Conversion rate for searches
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_search

Field label	Search (CPA)
Description	Cost per action for search events
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_share

Field label	Share (Unique users)
Description	The number of unique users triggered a share event
Field type	metric
Data type	int.number.value

master_api__event_counter_af_share

Field label	Share (Event counter)
Description	The number of times share event was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_share

Field label	Share (Revenue)
Description	The revenue reported as part of the share event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_share

Field label	Share (CVR)
Description	Conversion rate for shares
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_share

Field label	Share (CPA)
Description	Cost per action for share events
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_spent_credits

Field label	Spent credits (Unique users)
Description	The number of unique users spending credits
Field type	metric
Data type	int.number.value

master_api__event_counter_af_spent_credits

Field label	Spent credits (Event counter)
Description	The number of times spent credits event was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_spent_credits

Field label	Spent credits (Revenue)
Description	The revenue reported as part of the spent credits event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_spent_credits

Field label	Spent credits (CVR)
Description	Conversion rate for spent credits
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_spent_credits

Field label	Spent credits (CPA)
Description	Cost per action for spent credits events
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_start_trial

Field label	Start trial (Unique users)
Description	The number of unique users who started a trial
Field type	metric
Data type	int.number.value

master_api__event_counter_af_start_trial

Field label	Start trial (Event counter)
Description	The number of times start trial event was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_start_trial

Field label	Start trial (Revenue)
Description	The revenue reported as part of the start trial event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_start_trial

Field label	Start trial (CVR)
Description	Conversion rate for started trials
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_start_trial

Field label	Start trial (CPA)
Description	Cost per action for start trial events
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_subscribe

Field label	Subscribe (Unique users)
Description	The number of unique users subscribed
Field type	metric
Data type	int.number.value

master_api__event_counter_af_subscribe

Field label	Subscribe (Event counter)
Description	The number of times subscribe event was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_subscribe

Field label	Subscribe (Revenue)
Description	The revenue reported as part of the subscribe event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_subscribe

Field label	Subscribe (CVR)
Description	Conversion rate for subscriptions
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_subscribe

Field label	Subscribe (CPA)
Description	Cost per action for subscribe events
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_travel_booking

Field label	Travel booking (Unique users)
Description	The number of unique users triggered travel booking event
Field type	metric
Data type	int.number.value

master_api__event_counter_af_travel_booking

Field label	Travel booking (Event counter)
Description	The number of times travel booking event was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_travel_booking

Field label	Travel booking (Revenue)
Description	The revenue reported as part of the travel booking event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_travel_booking

Field label	Travel booking (CVR)
Description	Conversion rate for travel bookings
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_travel_booking

Field label	Travel booking (CPA)
Description	Cost per action for travel booking events
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_tutorial_completion

Field label	Tutorial completion (Unique users)
Description	The number of unique users who completed a tutorial
Field type	metric
Data type	int.number.value

master_api__event_counter_af_tutorial_completion

Field label	Tutorial completion (Event counter)
Description	The number of times tutorial completion event was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_tutorial_completion

Field label	Tutorial completion (Revenue)
Description	The revenue reported as part of the tutorial completion event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_tutorial_completion

Field label	Tutorial completion (CVR)
Description	Conversion rate for completed tutorials
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_tutorial_completion

Field label	Tutorial completion (CPA)
Description	Cost per action for tutorial completion events
Field type	metric
Data type	float.currency.value

master_api__unique_users_af_update

Field label	Update (Unique users)
Description	The number of unique users triggering update event
Field type	metric
Data type	int.number.value

master_api__event_counter_af_update

Field label	Update (Event counter)
Description	The number of times update event was triggered
Field type	metric
Data type	int.number.value

master_api__sales_in_usd_af_update

Field label	Update (Revenue)
Description	The revenue reported as part of the update event in USD
Field type	metric
Data type	float.currency.value

master_api__cvr_af_update

Field label	Update (CVR)
Description	Conversion rate for updates
Field type	metric
Data type	float.number.ratio

master_api__cpa_af_update

Field label	Update (CPA)
Description	Cost per action for update events
Field type	metric
Data type	float.currency.value

PROTECT360

raw_data__blocked_reason

Field label	Blocked reason
Description	The reason the install is blocked
Field type	dimension
Data type	string.text.value

raw_data__blocked_sub_reason

Field label	Blocked sub reason
Description	Particular sub-reason for a blocked install
Field type	dimension
Data type	string.text.value

raw_data__rejected_reason

Field label	Rejected reason
Description	Rejected reason
Field type	dimension
Data type	string.text.value

raw_data__rejected_reason_value

Field label	Rejected reason value
Description	Displays the valid contributor (media source) for post-attribution hijacked installs/in-app events. Populated with either contributor[1-3] or organic.
Field type	dimension
Data type	string.text.value

raw_data__blocked_reason_value

Field label	Blocked reason value
Description	Additional information about the block. Example: Site ID, validation rule name/s
Field type	dimension
Data type	string.text.value

QUERY

system_metadata.query_date_range_start

Field label	Start date
Description	The start date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_date_range_end

Field label	End date
Description	The end date of the requested query
Field type	dimension
Data type	string.time.date

system_metadata.query_timezone

Field label	Timezone
Description	The timezone that is supplied to the query
Field type	dimension
Data type	string.time.timezone

system_metadata.query_filters

Field label	Filters
Description	All filters used in the query
Field type	dimension
Data type	string.text.json

system_metadata.query_date_start

Field label	Start
Description	When the query was started
Field type	dimension
Data type	string.time.datetime

system_metadata.query_date_end

Field label	End
Description	When the query completed
Field type	dimension
Data type	string.time.datetime

system_metadata.query_duration

Field label	Duration
Description	The duration in seconds of the query
Field type	dimension
Data type	int.duration.seconds

system_metadata.query_accounts

Field label	Accounts
Description	A list of accounts of which the data was pulled from
Field type	dimension
Data type	string.text.json

SUB PARAM

raw_data__sub_param_1

Field label	Sub param 1
Description	Parameter 1 populated by the advertiser in the SDK
Field type	dimension
Data type	string.text.value

raw_data__sub_param_2

Field label	Sub param 2
Description	Parameter 2 populated by the advertiser in the SDK
Field type	dimension
Data type	string.text.value

raw_data__sub_param_3

Field label	Sub param 3
Description	Parameter 3 populated by the advertiser in the SDK
Field type	dimension
Data type	string.text.value

raw_data__sub_param_4

Field label	Sub param 4
Description	Parameter 4 populated by the advertiser in the SDK
Field type	dimension
Data type	string.text.value

raw_data__sub_param_5

Field label	Sub param 5
Description	Parameter 5 populated by the advertiser in the SDK
Field type	dimension
Data type	string.text.value

TIME

today

Field label	Today
Description	Today's date, e.g. 2017-01-31
Field type	dimension
Data type	string.time.date
Destinations	API, Data warehouse

partners_daily__year

Field label	Year
Field type	dimension
Data type	string.time.year

partners_daily__year_of_week

Field label	Year of week (Sun-Sat)
Field type	dimension
Data type	string.time.year

partners_daily__year_of_week_iso

Field label	Year of week (Mon-Sun)
Field type	dimension
Data type	string.time.year

partners_daily__year_month

Field label	Year & month
Field type	dimension
Data type	string.time.yearmonth

partners_daily__month

Field label	Month
Field type	dimension
Data type	string.time.month

partners_daily__year_week

Field label	Year & week (Sun-Sat)
Field type	dimension
Data type	string.time.yearweek

partners_daily__year_week_iso

Field label	Year & week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

partners_daily__week

Field label	Week (Sun-Sat)
Field type	dimension
Data type	string.time.week

partners_daily__week_iso

Field label	Week (Mon-Sun)
Field type	dimension
Data type	string.time.weekiso

partners_daily__day_of_month

Field label	Day of month
Field type	dimension
Data type	string.time.dayofmonth

partners_daily__day_of_week_name

Field label	Day of week (Sun-Sat)
Field type	dimension
Data type	string.time.dayofweek

partners_daily__day_of_week_name_iso

Field label	Day of week (Mon-Sun)
Field type	dimension
Data type	string.time.dayofweekiso

partners_daily__date

Field label	Date
Field type	dimension
Data type	string.time.date

partners_daily__atom

Field label	Datetime
Field type	dimension
Data type	string.time.datetime

geo__year

Field label	Year
Field type	dimension
Data type	string.time.year

geo__year_of_week

Field label	Year of week (Sun-Sat)
Field type	dimension
Data type	string.time.year

geo__year_of_week_iso

Field label	Year of week (Mon-Sun)
Field type	dimension
Data type	string.time.year

geo__year_month

Field label	Year & month
Field type	dimension
Data type	string.time.yearmonth

geo__month

Field label	Month
Field type	dimension
Data type	string.time.month

geo__year_week

Field label	Year & week (Sun-Sat)
Field type	dimension
Data type	string.time.yearweek

geo__year_week_iso

Field label	Year & week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

geo__week

Field label	Week (Sun-Sat)
Field type	dimension
Data type	string.time.week

geo__week_iso

Field label	Week (Mon-Sun)
Field type	dimension
Data type	string.time.weekiso

geo__day_of_month

Field label	Day of month
Field type	dimension
Data type	string.time.dayofmonth

geo__day_of_week_name

Field label	Day of week (Sun-Sat)
Field type	dimension
Data type	string.time.dayofweek

geo__day_of_week_name_iso

Field label	Day of week (Mon-Sun)
Field type	dimension
Data type	string.time.dayofweekiso

geo__date

Field label	Date
Field type	dimension
Data type	string.time.date

geo__atom

Field label	Datetime
Field type	dimension
Data type	string.time.datetime

master_api__year

Field label	Year
Field type	dimension
Data type	string.time.year

master_api__year_of_week

Field label	Year of week (Sun-Sat)
Field type	dimension
Data type	string.time.year

master_api__year_of_week_iso

Field label	Year of week (Mon-Sun)
Field type	dimension
Data type	string.time.year

master_api__year_month

Field label	Year & month
Field type	dimension
Data type	string.time.yearmonth

master_api__month

Field label	Month
Field type	dimension
Data type	string.time.month

master_api__year_week

Field label	Year & week (Sun-Sat)
Field type	dimension
Data type	string.time.yearweek

master_api__year_week_iso

Field label	Year & week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

master_api__week

Field label	Week (Sun-Sat)
Field type	dimension
Data type	string.time.week

master_api__week_iso

Field label	Week (Mon-Sun)
Field type	dimension
Data type	string.time.weekiso

master_api__day_of_month

Field label	Day of month
Field type	dimension
Data type	string.time.dayofmonth

master_api__day_of_week_name

Field label	Day of week (Sun-Sat)
Field type	dimension
Data type	string.time.dayofweek

master_api__day_of_week_name_iso

Field label	Day of week (Mon-Sun)
Field type	dimension
Data type	string.time.dayofweekiso

master_api__date

Field label	Date
Field type	dimension
Data type	string.time.date

master_api__atom

Field label	Datetime
Field type	dimension
Data type	string.time.datetime

skan_network__year

Field label	Year
Field type	dimension
Data type	string.time.year

skan_network__year_of_week

Field label	Year of week (Sun-Sat)
Field type	dimension
Data type	string.time.year

skan_network__year_of_week_iso

Field label	Year of week (Mon-Sun)
Field type	dimension
Data type	string.time.year

skan_network__year_month

Field label	Year & month
Field type	dimension
Data type	string.time.yearmonth

skan_network__month

Field label	Month
Field type	dimension
Data type	string.time.month

skan_network__year_week

Field label	Year & week (Sun-Sat)
Field type	dimension
Data type	string.time.yearweek

skan_network__year_week_iso

Field label	Year & week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

skan_network__week

Field label	Week (Sun-Sat)
Field type	dimension
Data type	string.time.week

skan_network__week_iso

Field label	Week (Mon-Sun)
Field type	dimension
Data type	string.time.weekiso

skan_network__day_of_month

Field label	Day of month
Field type	dimension
Data type	string.time.dayofmonth

skan_network__day_of_week_name

Field label	Day of week (Sun-Sat)
Field type	dimension
Data type	string.time.dayofweek

skan_network__day_of_week_name_iso

Field label	Day of week (Mon-Sun)
Field type	dimension
Data type	string.time.dayofweekiso

skan_network__date

Field label	Date
Field type	dimension
Data type	string.time.date

skan_network__atom

Field label	Datetime
Field type	dimension
Data type	string.time.datetime

raw_data__year

Field label	Year
Field type	dimension
Data type	string.time.year

raw_data__year_of_week

Field label	Year of week (Sun-Sat)
Field type	dimension
Data type	string.time.year

raw_data__year_of_week_iso

Field label	Year of week (Mon-Sun)
Field type	dimension
Data type	string.time.year

raw_data__year_month

Field label	Year & month
Field type	dimension
Data type	string.time.yearmonth

raw_data__month

Field label	Month
Field type	dimension
Data type	string.time.month

raw_data__year_week

Field label	Year & week (Sun-Sat)
Field type	dimension
Data type	string.time.yearweek

raw_data__year_week_iso

Field label	Year & week (Mon-Sun)
Field type	dimension
Data type	string.time.yearweekiso

raw_data__week

Field label	Week (Sun-Sat)
Field type	dimension
Data type	string.time.week

raw_data__week_iso

Field label	Week (Mon-Sun)
Field type	dimension
Data type	string.time.weekiso

raw_data__day_of_month

Field label	Day of month
Field type	dimension
Data type	string.time.dayofmonth

raw_data__day_of_week_name

Field label	Day of week (Sun-Sat)
Field type	dimension
Data type	string.time.dayofweek

raw_data__day_of_week_name_iso

Field label	Day of week (Mon-Sun)
Field type	dimension
Data type	string.time.dayofweekiso

raw_data__date

Field label	Date
Field type	dimension
Data type	string.time.date

raw_data__atom

Field label	Datetime
Field type	dimension
Data type	string.time.datetime