---
title: "Apple Search Ads report building guide"
slug: "apple-search-ads-report-building-guide"
description: "Analyze your Apple Search Ads performance with a comprehensive dashboard, combining data from multiple platforms for insights on cost, impressions, installs, and taps."
updated: 2026-03-25T15:40:11Z
published: 2026-03-26T09:08:19Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Apple Search Ads report building guide

Use the Apple Search Ads connector to create an overview dashboard to analyze the performance of all your Apple Search Ads campaigns. You can also combine Apple Search Ads data with data from other platforms, such as Facebook, Snapchat, and Pinterest.

## Before you begin

Before you build reports, you need to connect the data source to Supermetrics.

- **Connection instructions:** See our [Apple Search Ads connection guide](/v1/docs/apple-search-ads-connection-guide).
- **Available metrics and dimensions:** Find the full list of fields in our [Apple Search Ads field documentation](/v1/docs/apple-search-ads-fields).

## Popular queries

These query configurations help you track key performance indicators and analyze trends. You can use these settings in any Supermetrics destination, such as Data Explorer, Dashboards, Google Sheets, Data Studio, or data warehouse destinations.

> [!NOTE]
> Note
> 
> Search Ads installs are attributed within a 30-day tap-through window.

### Review cost, impressions, installs, and taps this month

Get a snapshot of your ad performance this month — covering total spend, visibility, downloads, and user interactions in one view.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Date range | This month to date |
| Metrics | Cost, Impressions, Installs, Taps |
| Suggested visualization | Table |

#### Understanding the data

- **Cost:** The total spend of a campaign in the currency used in the campaign.
- **Impressions:** The number of times your ad appeared in App Store search results within the reporting period.
- **Installs:** The total number of new downloads or redownloads resulting from an ad within the reporting period.
- **Taps:** The number of times your ad was tapped by users within the reporting period.

### Compare cost and installs year over year

Understand how your ad spend and resulting installs this year compare to the same period last year, helping you assess growth and budget efficiency over time.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Date range | This year to date |
| Date range comparison | Previous year |
| Metrics | Cost, Installs |
| Dimensions | Year & month |
| Suggested visualization | Time series or line chart |

#### Understanding the data

- **Cost:** The total spend of a campaign in the currency used in the campaign.
- **Installs:** The total number of new downloads or redownloads resulting from an ad within the reporting period.
- **Year & month:** Splits results by month, enabling a side-by-side year-over-year comparison.

### Break down performance by campaign, ad group, and date

Drill into the last 28 days of ad performance at the campaign and ad group level to identify which combinations are driving the best results.

To fetch this data, use the following settings in your reporting or visualization tool:

| Setting | Value |
| --- | --- |
| Date range | Last 28 days |
| Metrics | Cost, Impressions, Installs, Taps |
| Dimensions | Campaign name, Ad group, Date |
| Suggested visualization | Table |

#### Understanding the data

- **Cost:** The total spend of a campaign in the currency used in the campaign.
- **Impressions:** The number of times your ad appeared in App Store search results within the reporting period.
- **Installs:** The total number of new downloads or redownloads resulting from an ad within the reporting period.
- **Taps:** The number of times your ad was tapped by users within the reporting period.
- **Campaign name:** The name of the campaign the ad belongs to.
- **Ad group:** The ad group within the campaign.
- **Date:** Splits results by day for granular trend analysis.

## More resources

You might also be interested in:

- [Supermetrics report template gallery](https://supermetrics.com/template-gallery)
- [Apple Search Ads metrics and dimensions](/v1/docs/apple-search-ads-fields)