---
title: "Analyze and visualize your data with Supermetrics"
slug: "analyze"
description: "Learn all the ways Supermetrics allows you to build dashboards and reports to support your decision-making with advanced analytics."
updated: 2026-06-08T12:44:17Z
published: 2026-06-08T12:44:27Z
canonical: "docs.supermetrics.com/analyze"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analyze

There are many ways to build visualizations and reports on your data to support your decision-making. Before you build your report, you can explore and preview your data, making sure you’re including all you need.

## Data Explorer

Use the [Data Explorer](/v1/docs/data-explorer) to quickly check the status of your key figures, or preview data before committing to building a report.

## Supermetrics Dashboards

[Supermetrics Dashboards](/v1/docs/dashboards) are pre-built dashboard templates for various marketing needs, helping you get started quickly. They centralize marketing data, making it readily available for analysis and visualization, giving your team a shared vision of how your data is doing. Use the Supermetrics Dashboards for smarter, data-driven decisions and optimized campaigns.

## Insights agent AI chats, and the Supermetrics MCP server

Use the Supermetrics [Insights agent](/v1/docs/insights-agent) to ask questions about your data directly on the Supermetrics Hub.

You can also connect Supermetrics to AI tools, such as Claude, ChatGPT, and Copilot, with the [AI chats](/v1/docs/how-to-connect-supermetrics-to-ai-tools).

For a more complex AI integration setup, use the [Supermetrics MCP server](/v1/docs/supermetrics-mcp-server) to build your own workflow.

## Spreadsheet and business intelligence tools

With Supermetrics, you can pull the data you need directly to your preferred business intelligence and spreadsheet tools. Once you’ve connected to the data sources you need, it’s easy to start pulling data and building the reports and dashboards that suit your particular needs.

Take a look at how to get started building your reports and dashboards, and to get the most out of your data:

- [Google Sheets](/v1/docs/google-sheets)
- [Data Studio (formerly Looker Studio)](/v1/docs/data-studio)
- [Excel](/v1/docs/excel)
- [Power BI](/v1/docs/power-bi)