---
title: "Amazon DSP metrics and dimensions"
slug: "amazon-dsp-fields"
description: "Explore the complete list of Amazon DSP metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports."
updated: 2026-03-05T14:10:28Z
published: 2026-03-05T14:10:28Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Amazon DSP metrics and dimensions

> Supermetrics brings all your Amazon DSP data into [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse)

1190 metrics143 dimensionsSearch fields<input type="text" id="field-search" placeholder="Search by field name, label, or description…" aria-label="Search fields by name, label, or description" autocomplete="off">

### ACCOUNT

| \| campaign__account** \| \| --- \| \| \\| Field label \\| Account name \\| \\| --- \\| --- \\| \\| Description \\| The name of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account name \| \| Description \| The name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| campaign__account** |
| \| Field label \| Account name \| \| --- \| --- \| \| Description \| The name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account name |
| Description | The name of the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign__account_id** \| \| --- \| \| \\| Field label \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account ID \| \| Description \| The ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign__account_id** |
| \| Field label \| Account ID \| \| --- \| --- \| \| Description \| The ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account ID |
| Description | The ID of the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign__entity_id** \| \| --- \| \| \\| Field label \\| Entity ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier for the entity \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Entity ID \| \| Description \| The unique identifier for the entity \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign__entity_id** |
| \| Field label \| Entity ID \| \| --- \| --- \| \| Description \| The unique identifier for the entity \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Entity ID |
| Description | The unique identifier for the entity |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign__advertiser_id** \| \| --- \| \| \\| Field label \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier for the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser ID \| \| Description \| The unique identifier for the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign__advertiser_id** |
| \| Field label \| Advertiser ID \| \| --- \| --- \| \| Description \| The unique identifier for the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser ID |
| Description | The unique identifier for the advertiser |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign__advertiser_name** \| \| --- \| \| \\| Field label \\| Advertiser name \\| \\| --- \\| --- \\| \\| Description \\| The customer that has an advertising relationship with Amazon \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser name \| \| Description \| The customer that has an advertising relationship with Amazon \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign__advertiser_name** |
| \| Field label \| Advertiser name \| \| --- \| --- \| \| Description \| The customer that has an advertising relationship with Amazon \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser name |
| Description | The customer that has an advertising relationship with Amazon |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| inventory__account** \| \| --- \| \| \\| Field label \\| Account name \\| \\| --- \\| --- \\| \\| Description \\| The name of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account name \| \| Description \| The name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| inventory__account** |
| \| Field label \| Account name \| \| --- \| --- \| \| Description \| The name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account name |
| Description | The name of the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| inventory__account_id** \| \| --- \| \| \\| Field label \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account ID \| \| Description \| The ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| inventory__account_id** |
| \| Field label \| Account ID \| \| --- \| --- \| \| Description \| The ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account ID |
| Description | The ID of the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| inventory__entity_id** \| \| --- \| \| \\| Field label \\| Entity ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier for the entity \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Entity ID \| \| Description \| The unique identifier for the entity \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| inventory__entity_id** |
| \| Field label \| Entity ID \| \| --- \| --- \| \| Description \| The unique identifier for the entity \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Entity ID |
| Description | The unique identifier for the entity |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| inventory__advertiser_id** \| \| --- \| \| \\| Field label \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier for the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser ID \| \| Description \| The unique identifier for the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| inventory__advertiser_id** |
| \| Field label \| Advertiser ID \| \| --- \| --- \| \| Description \| The unique identifier for the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser ID |
| Description | The unique identifier for the advertiser |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| inventory__advertiser_name** \| \| --- \| \| \\| Field label \\| Advertiser name \\| \\| --- \\| --- \\| \\| Description \\| The customer that has an advertising relationship with Amazon \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser name \| \| Description \| The customer that has an advertising relationship with Amazon \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| inventory__advertiser_name** |
| \| Field label \| Advertiser name \| \| --- \| --- \| \| Description \| The customer that has an advertising relationship with Amazon \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser name |
| Description | The customer that has an advertising relationship with Amazon |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| audience__account** \| \| --- \| \| \\| Field label \\| Account name \\| \\| --- \\| --- \\| \\| Description \\| The name of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account name \| \| Description \| The name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| audience__account** |
| \| Field label \| Account name \| \| --- \| --- \| \| Description \| The name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account name |
| Description | The name of the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| audience__account_id** \| \| --- \| \| \\| Field label \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account ID \| \| Description \| The ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| audience__account_id** |
| \| Field label \| Account ID \| \| --- \| --- \| \| Description \| The ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account ID |
| Description | The ID of the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| audience__entity_id** \| \| --- \| \| \\| Field label \\| Entity ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier for the entity \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Entity ID \| \| Description \| The unique identifier for the entity \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| audience__entity_id** |
| \| Field label \| Entity ID \| \| --- \| --- \| \| Description \| The unique identifier for the entity \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Entity ID |
| Description | The unique identifier for the entity |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| audience__advertiser_id** \| \| --- \| \| \\| Field label \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier for the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser ID \| \| Description \| The unique identifier for the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| audience__advertiser_id** |
| \| Field label \| Advertiser ID \| \| --- \| --- \| \| Description \| The unique identifier for the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser ID |
| Description | The unique identifier for the advertiser |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| audience__advertiser_name** \| \| --- \| \| \\| Field label \\| Advertiser name \\| \\| --- \\| --- \\| \\| Description \\| The customer that has an advertising relationship with Amazon \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser name \| \| Description \| The customer that has an advertising relationship with Amazon \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| audience__advertiser_name** |
| \| Field label \| Advertiser name \| \| --- \| --- \| \| Description \| The customer that has an advertising relationship with Amazon \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser name |
| Description | The customer that has an advertising relationship with Amazon |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| product__account** \| \| --- \| \| \\| Field label \\| Account name \\| \\| --- \\| --- \\| \\| Description \\| The name of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account name \| \| Description \| The name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| product__account** |
| \| Field label \| Account name \| \| --- \| --- \| \| Description \| The name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account name |
| Description | The name of the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| product__account_id** \| \| --- \| \| \\| Field label \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| The ID of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account ID \| \| Description \| The ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| product__account_id** |
| \| Field label \| Account ID \| \| --- \| --- \| \| Description \| The ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account ID |
| Description | The ID of the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| product__entity_id** \| \| --- \| \| \\| Field label \\| Entity ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier for the entity \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Entity ID \| \| Description \| The unique identifier for the entity \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| product__entity_id** |
| \| Field label \| Entity ID \| \| --- \| --- \| \| Description \| The unique identifier for the entity \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Entity ID |
| Description | The unique identifier for the entity |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| product__advertiser_id** \| \| --- \| \| \\| Field label \\| Advertiser ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier for the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser ID \| \| Description \| The unique identifier for the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| product__advertiser_id** |
| \| Field label \| Advertiser ID \| \| --- \| --- \| \| Description \| The unique identifier for the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser ID |
| Description | The unique identifier for the advertiser |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| product__advertiser_name** \| \| --- \| \| \\| Field label \\| Advertiser name \\| \\| --- \\| --- \\| \\| Description \\| The customer that has an advertising relationship with Amazon \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser name \| \| Description \| The customer that has an advertising relationship with Amazon \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| product__advertiser_name** |
| \| Field label \| Advertiser name \| \| --- \| --- \| \| Description \| The customer that has an advertising relationship with Amazon \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertiser name |
| Description | The customer that has an advertising relationship with Amazon |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### AMAZON VIDEO CONVERSIONS

| \| campaign__add_to_watchlist_14d** \| \| --- \| \| \\| Field label \\| Add to watchlist \\| \\| --- \\| --- \\| \\| Description \\| The number of times Add to Watchlist was clicked on a featured product \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to watchlist \| \| Description \| The number of times Add to Watchlist was clicked on a featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| campaign__add_to_watchlist_14d** |
| \| Field label \| Add to watchlist \| \| --- \| --- \| \| Description \| The number of times Add to Watchlist was clicked on a featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to watchlist |
| Description | The number of times Add to Watchlist was clicked on a featured product |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__add_to_watchlist_views_14d** \| \| --- \| \| \\| Field label \\| Add to watchlist views \\| \\| --- \\| --- \\| \\| Description \\| The number of Add to Watchlist clicks attributed to ad impressions. (Add to Watchlist view-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to watchlist views \| \| Description \| The number of Add to Watchlist clicks attributed to ad impressions. (Add to Watchlist view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__add_to_watchlist_views_14d** |
| \| Field label \| Add to watchlist views \| \| --- \| --- \| \| Description \| The number of Add to Watchlist clicks attributed to ad impressions. (Add to Watchlist view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to watchlist views |
| Description | The number of Add to Watchlist clicks attributed to ad impressions. (Add to Watchlist view-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__add_to_watchlist_clicks_14d** \| \| --- \| \| \\| Field label \\| Add to watchlist clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of Add to Watchlist clicks attributed to ad click-throughs. (Add to Watchlist click-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to watchlist clicks \| \| Description \| The number of Add to Watchlist clicks attributed to ad click-throughs. (Add to Watchlist click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__add_to_watchlist_clicks_14d** |
| \| Field label \| Add to watchlist clicks \| \| --- \| --- \| \| Description \| The number of Add to Watchlist clicks attributed to ad click-throughs. (Add to Watchlist click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to watchlist clicks |
| Description | The number of Add to Watchlist clicks attributed to ad click-throughs. (Add to Watchlist click-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__add_to_watchlist_cvr_14d** \| \| --- \| \| \\| Field label \\| Add to watchlist rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Add to Watchlist clicks relative to the number of impressions. (ATWR = ATW / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to watchlist rate \| \| Description \| The number of Add to Watchlist clicks relative to the number of impressions. (ATWR = ATW / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__add_to_watchlist_cvr_14d** |
| \| Field label \| Add to watchlist rate \| \| --- \| --- \| \| Description \| The number of Add to Watchlist clicks relative to the number of impressions. (ATWR = ATW / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Add to watchlist rate |
| Description | The number of Add to Watchlist clicks relative to the number of impressions. (ATWR = ATW / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__add_to_watch_list_cpa_14d** \| \| --- \| \| \\| Field label \\| Effective cost per Add to Watchlist \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire an Add to Watchlist click (eCPATW = Total cost / ATW) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Effective cost per Add to Watchlist \| \| Description \| The average cost to acquire an Add to Watchlist click (eCPATW = Total cost / ATW) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__add_to_watch_list_cpa_14d** |
| \| Field label \| Effective cost per Add to Watchlist \| \| --- \| --- \| \| Description \| The average cost to acquire an Add to Watchlist click (eCPATW = Total cost / ATW) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Effective cost per Add to Watchlist |
| Description | The average cost to acquire an Add to Watchlist click (eCPATW = Total cost / ATW) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__downloaded_video_plays_14d** \| \| --- \| \| \\| Field label \\| Downloaded video plays \\| \\| --- \\| --- \\| \\| Description \\| The number of times a video was downloaded then played for the featured product \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Downloaded video plays \| \| Description \| The number of times a video was downloaded then played for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__downloaded_video_plays_14d** |
| \| Field label \| Downloaded video plays \| \| --- \| --- \| \| Description \| The number of times a video was downloaded then played for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Downloaded video plays |
| Description | The number of times a video was downloaded then played for the featured product |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__downloaded_video_plays_views_14_d** \| \| --- \| \| \\| Field label \\| Downloaded video play view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of downloaded video plays attributed to ad impressions. (DVP views) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Downloaded video play view-through conversions \| \| Description \| The number of downloaded video plays attributed to ad impressions. (DVP views) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__downloaded_video_plays_views_14_d** |
| \| Field label \| Downloaded video play view-through conversions \| \| --- \| --- \| \| Description \| The number of downloaded video plays attributed to ad impressions. (DVP views) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Downloaded video play view-through conversions |
| Description | The number of downloaded video plays attributed to ad impressions. (DVP views) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__downloaded_video_plays_clicks_14d** \| \| --- \| \| \\| Field label \\| Downloaded video play click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of downloaded video plays attributed to ad click-throughs. (DVP clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Downloaded video play click-through conversions \| \| Description \| The number of downloaded video plays attributed to ad click-throughs. (DVP clicks) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__downloaded_video_plays_clicks_14d** |
| \| Field label \| Downloaded video play click-through conversions \| \| --- \| --- \| \| Description \| The number of downloaded video plays attributed to ad click-throughs. (DVP clicks) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Downloaded video play click-through conversions |
| Description | The number of downloaded video plays attributed to ad click-throughs. (DVP clicks) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__downloaded_video_play_rate_14d** \| \| --- \| \| \\| Field label \\| Downloaded video play rate \\| \\| --- \\| --- \\| \\| Description \\| The number of downloaded video plays relative to the number of impressions. (Downloaded video play rate = Downloaded video plays / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Downloaded video play rate \| \| Description \| The number of downloaded video plays relative to the number of impressions. (Downloaded video play rate = Downloaded video plays / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__downloaded_video_play_rate_14d** |
| \| Field label \| Downloaded video play rate \| \| --- \| --- \| \| Description \| The number of downloaded video plays relative to the number of impressions. (Downloaded video play rate = Downloaded video plays / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Downloaded video play rate |
| Description | The number of downloaded video plays relative to the number of impressions. (Downloaded video play rate = Downloaded video plays / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__ecpdvp14d** \| \| --- \| \| \\| Field label \\| Effective cost per downloaded video play \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a downloaded video play (eCPDVP = Total cost / Downloaded video plays) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Effective cost per downloaded video play \| \| Description \| The average cost to acquire a downloaded video play (eCPDVP = Total cost / Downloaded video plays) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__ecpdvp14d** |
| \| Field label \| Effective cost per downloaded video play \| \| --- \| --- \| \| Description \| The average cost to acquire a downloaded video play (eCPDVP = Total cost / Downloaded video plays) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Effective cost per downloaded video play |
| Description | The average cost to acquire a downloaded video play (eCPDVP = Total cost / Downloaded video plays) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__video_streams_14d** \| \| --- \| \| \\| Field label \\| Video streams \\| \\| --- \\| --- \\| \\| Description \\| The number of times a video was streamed (played without downloading) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video streams \| \| Description \| The number of times a video was streamed (played without downloading) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__video_streams_14d** |
| \| Field label \| Video streams \| \| --- \| --- \| \| Description \| The number of times a video was streamed (played without downloading) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video streams |
| Description | The number of times a video was streamed (played without downloading) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__video_streams_views_14d** \| \| --- \| \| \\| Field label \\| Video streams view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video streams attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video streams view-through conversions \| \| Description \| The number of video streams attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__video_streams_views_14d** |
| \| Field label \| Video streams view-through conversions \| \| --- \| --- \| \| Description \| The number of video streams attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video streams view-through conversions |
| Description | The number of video streams attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__video_streams_clicks_14d** \| \| --- \| \| \\| Field label \\| Video streams click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video streams attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video streams click-through conversions \| \| Description \| The number of video streams attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__video_streams_clicks_14d** |
| \| Field label \| Video streams click-through conversions \| \| --- \| --- \| \| Description \| The number of video streams attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video streams click-through conversions |
| Description | The number of video streams attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__video_streams_rate_14d** \| \| --- \| \| \\| Field label \\| Video streams rate \\| \\| --- \\| --- \\| \\| Description \\| The number of video streams relative to the number of impressions. (Video stream rate = Video streams / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video streams rate \| \| Description \| The number of video streams relative to the number of impressions. (Video stream rate = Video streams / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__video_streams_rate_14d** |
| \| Field label \| Video streams rate \| \| --- \| --- \| \| Description \| The number of video streams relative to the number of impressions. (Video stream rate = Video streams / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Video streams rate |
| Description | The number of video streams relative to the number of impressions. (Video stream rate = Video streams / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__ecpvs14d** \| \| --- \| \| \\| Field label \\| Effective cost per video stream \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a video stream. (eCPVS = Total cost / Video streams) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Effective cost per video stream \| \| Description \| The average cost to acquire a video stream. (eCPVS = Total cost / Video streams) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__ecpvs14d** |
| \| Field label \| Effective cost per video stream \| \| --- \| --- \| \| Description \| The average cost to acquire a video stream. (eCPVS = Total cost / Video streams) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Effective cost per video stream |
| Description | The average cost to acquire a video stream. (eCPVS = Total cost / Video streams) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__play_trailers_14d** \| \| --- \| \| \\| Field label \\| Play trailers \\| \\| --- \\| --- \\| \\| Description \\| The number of times a video trailer was played for the featured product \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Play trailers \| \| Description \| The number of times a video trailer was played for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__play_trailers_14d** |
| \| Field label \| Play trailers \| \| --- \| --- \| \| Description \| The number of times a video trailer was played for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Play trailers |
| Description | The number of times a video trailer was played for the featured product |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__play_trailers_views_14d** \| \| --- \| \| \\| Field label \\| Play trailers view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video trailer players attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Play trailers view-through conversions \| \| Description \| The number of video trailer players attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__play_trailers_views_14d** |
| \| Field label \| Play trailers view-through conversions \| \| --- \| --- \| \| Description \| The number of video trailer players attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Play trailers view-through conversions |
| Description | The number of video trailer players attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__player_trailers_clicks_14d** \| \| --- \| \| \\| Field label \\| Play trailers click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video trailer plays attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Play trailers click-through conversions \| \| Description \| The number of video trailer plays attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__player_trailers_clicks_14d** |
| \| Field label \| Play trailers click-through conversions \| \| --- \| --- \| \| Description \| The number of video trailer plays attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Play trailers click-through conversions |
| Description | The number of video trailer plays attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__play_trailer_rate_14d** \| \| --- \| \| \\| Field label \\| Play trailer rate \\| \\| --- \\| --- \\| \\| Description \\| The number of video trailer plays relative to the number of impressions. (Play trailer rate = Play trailers / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Play trailer rate \| \| Description \| The number of video trailer plays relative to the number of impressions. (Play trailer rate = Play trailers / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__play_trailer_rate_14d** |
| \| Field label \| Play trailer rate \| \| --- \| --- \| \| Description \| The number of video trailer plays relative to the number of impressions. (Play trailer rate = Play trailers / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Play trailer rate |
| Description | The number of video trailer plays relative to the number of impressions. (Play trailer rate = Play trailers / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__ecppt14d** \| \| --- \| \| \\| Field label \\| Effective cost per Play trailer \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a video trailer play (eCPPT = Total cost / Play trailers) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Effective cost per Play trailer \| \| Description \| The average cost to acquire a video trailer play (eCPPT = Total cost / Play trailers) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__ecppt14d** |
| \| Field label \| Effective cost per Play trailer \| \| --- \| --- \| \| Description \| The average cost to acquire a video trailer play (eCPPT = Total cost / Play trailers) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Effective cost per Play trailer |
| Description | The average cost to acquire a video trailer play (eCPPT = Total cost / Play trailers) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__rentals_14d** \| \| --- \| \| \\| Field label \\| Rentals \\| \\| --- \\| --- \\| \\| Description \\| The number of times a video was rented for the featured product \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Rentals \| \| Description \| The number of times a video was rented for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__rentals_14d** |
| \| Field label \| Rentals \| \| --- \| --- \| \| Description \| The number of times a video was rented for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Rentals |
| Description | The number of times a video was rented for the featured product |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__rentals_views_14d** \| \| --- \| \| \\| Field label \\| Rentals view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video rentals attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Rentals view-through conversions \| \| Description \| The number of video rentals attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__rentals_views_14d** |
| \| Field label \| Rentals view-through conversions \| \| --- \| --- \| \| Description \| The number of video rentals attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Rentals view-through conversions |
| Description | The number of video rentals attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__rentals_clicks_14d** \| \| --- \| \| \\| Field label \\| Rentals click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video rentals attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Rentals click-through conversions \| \| Description \| The number of video rentals attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__rentals_clicks_14d** |
| \| Field label \| Rentals click-through conversions \| \| --- \| --- \| \| Description \| The number of video rentals attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Rentals click-through conversions |
| Description | The number of video rentals attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__rental_rate_14d** \| \| --- \| \| \\| Field label \\| Rental rate \\| \\| --- \\| --- \\| \\| Description \\| The number of video rentals relative to the number of impressions. (Rental rate = Rentals / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Rental rate \| \| Description \| The number of video rentals relative to the number of impressions. (Rental rate = Rentals / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__rental_rate_14d** |
| \| Field label \| Rental rate \| \| --- \| --- \| \| Description \| The number of video rentals relative to the number of impressions. (Rental rate = Rentals / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Rental rate |
| Description | The number of video rentals relative to the number of impressions. (Rental rate = Rentals / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__ecpr14d** \| \| --- \| \| \\| Field label \\| Effective cost per rental \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a rental (eCPR = Total cost / Rentals) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Effective cost per rental \| \| Description \| The average cost to acquire a rental (eCPR = Total cost / Rentals) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__ecpr14d** |
| \| Field label \| Effective cost per rental \| \| --- \| --- \| \| Description \| The average cost to acquire a rental (eCPR = Total cost / Rentals) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Effective cost per rental |
| Description | The average cost to acquire a rental (eCPR = Total cost / Rentals) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__video_downloads_14d** \| \| --- \| \| \\| Field label \\| Video downloads \\| \\| --- \\| --- \\| \\| Description \\| The number of times a video was downloaded for the featured product \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video downloads \| \| Description \| The number of times a video was downloaded for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__video_downloads_14d** |
| \| Field label \| Video downloads \| \| --- \| --- \| \| Description \| The number of times a video was downloaded for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video downloads |
| Description | The number of times a video was downloaded for the featured product |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__video_downloads_views_14d** \| \| --- \| \| \\| Field label \\| Video downloads view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video downloads attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video downloads view-through conversions \| \| Description \| The number of video downloads attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__video_downloads_views_14d** |
| \| Field label \| Video downloads view-through conversions \| \| --- \| --- \| \| Description \| The number of video downloads attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video downloads view-through conversions |
| Description | The number of video downloads attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__video_downloads_clicks_14d** \| \| --- \| \| \\| Field label \\| Video downloads click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video downloads attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video downloads click-through conversions \| \| Description \| The number of video downloads attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__video_downloads_clicks_14d** |
| \| Field label \| Video downloads click-through conversions \| \| --- \| --- \| \| Description \| The number of video downloads attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video downloads click-through conversions |
| Description | The number of video downloads attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__video_download_rate_14d** \| \| --- \| \| \\| Field label \\| Video download rate \\| \\| --- \\| --- \\| \\| Description \\| The number of video downloads relative to the number of impressions. (Video download rate = Video downloads / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video download rate \| \| Description \| The number of video downloads relative to the number of impressions. (Video download rate = Video downloads / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__video_download_rate_14d** |
| \| Field label \| Video download rate \| \| --- \| --- \| \| Description \| The number of video downloads relative to the number of impressions. (Video download rate = Video downloads / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Video download rate |
| Description | The number of video downloads relative to the number of impressions. (Video download rate = Video downloads / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__ecpvd14d** \| \| --- \| \| \\| Field label \\| Effective cost per video download \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a video download (eCPVD = Total cost / Video downloads) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Effective cost per video download \| \| Description \| The average cost to acquire a video download (eCPVD = Total cost / Video downloads) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__ecpvd14d** |
| \| Field label \| Effective cost per video download \| \| --- \| --- \| \| Description \| The average cost to acquire a video download (eCPVD = Total cost / Video downloads) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Effective cost per video download |
| Description | The average cost to acquire a video download (eCPVD = Total cost / Video downloads) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__add_to_watchlist_14d** \| \| --- \| \| \\| Field label \\| Add to watchlist \\| \\| --- \\| --- \\| \\| Description \\| The number of times Add to Watchlist was clicked on a featured product \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to watchlist \| \| Description \| The number of times Add to Watchlist was clicked on a featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__add_to_watchlist_14d** |
| \| Field label \| Add to watchlist \| \| --- \| --- \| \| Description \| The number of times Add to Watchlist was clicked on a featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to watchlist |
| Description | The number of times Add to Watchlist was clicked on a featured product |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__add_to_watchlist_views_14d** \| \| --- \| \| \\| Field label \\| Add to watchlist views \\| \\| --- \\| --- \\| \\| Description \\| The number of Add to Watchlist clicks attributed to ad impressions. (Add to Watchlist view-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to watchlist views \| \| Description \| The number of Add to Watchlist clicks attributed to ad impressions. (Add to Watchlist view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__add_to_watchlist_views_14d** |
| \| Field label \| Add to watchlist views \| \| --- \| --- \| \| Description \| The number of Add to Watchlist clicks attributed to ad impressions. (Add to Watchlist view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to watchlist views |
| Description | The number of Add to Watchlist clicks attributed to ad impressions. (Add to Watchlist view-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__add_to_watchlist_clicks_14d** \| \| --- \| \| \\| Field label \\| Add to watchlist clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of Add to Watchlist clicks attributed to ad click-throughs. (Add to Watchlist click-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to watchlist clicks \| \| Description \| The number of Add to Watchlist clicks attributed to ad click-throughs. (Add to Watchlist click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__add_to_watchlist_clicks_14d** |
| \| Field label \| Add to watchlist clicks \| \| --- \| --- \| \| Description \| The number of Add to Watchlist clicks attributed to ad click-throughs. (Add to Watchlist click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to watchlist clicks |
| Description | The number of Add to Watchlist clicks attributed to ad click-throughs. (Add to Watchlist click-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__add_to_watchlist_cvr_14d** \| \| --- \| \| \\| Field label \\| Add to watchlist rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Add to Watchlist clicks relative to the number of impressions. (ATWR = ATW / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to watchlist rate \| \| Description \| The number of Add to Watchlist clicks relative to the number of impressions. (ATWR = ATW / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__add_to_watchlist_cvr_14d** |
| \| Field label \| Add to watchlist rate \| \| --- \| --- \| \| Description \| The number of Add to Watchlist clicks relative to the number of impressions. (ATWR = ATW / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Add to watchlist rate |
| Description | The number of Add to Watchlist clicks relative to the number of impressions. (ATWR = ATW / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__add_to_watch_list_cpa_14d** \| \| --- \| \| \\| Field label \\| Effective cost per Add to Watchlist \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire an Add to Watchlist click (eCPATW = Total cost / ATW) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Effective cost per Add to Watchlist \| \| Description \| The average cost to acquire an Add to Watchlist click (eCPATW = Total cost / ATW) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__add_to_watch_list_cpa_14d** |
| \| Field label \| Effective cost per Add to Watchlist \| \| --- \| --- \| \| Description \| The average cost to acquire an Add to Watchlist click (eCPATW = Total cost / ATW) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Effective cost per Add to Watchlist |
| Description | The average cost to acquire an Add to Watchlist click (eCPATW = Total cost / ATW) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__downloaded_video_plays_14d** \| \| --- \| \| \\| Field label \\| Downloaded video plays \\| \\| --- \\| --- \\| \\| Description \\| The number of times a video was downloaded then played for the featured product \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Downloaded video plays \| \| Description \| The number of times a video was downloaded then played for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__downloaded_video_plays_14d** |
| \| Field label \| Downloaded video plays \| \| --- \| --- \| \| Description \| The number of times a video was downloaded then played for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Downloaded video plays |
| Description | The number of times a video was downloaded then played for the featured product |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__downloaded_video_plays_views_14_d** \| \| --- \| \| \\| Field label \\| Downloaded video play view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of downloaded video plays attributed to ad impressions. (DVP views) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Downloaded video play view-through conversions \| \| Description \| The number of downloaded video plays attributed to ad impressions. (DVP views) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__downloaded_video_plays_views_14_d** |
| \| Field label \| Downloaded video play view-through conversions \| \| --- \| --- \| \| Description \| The number of downloaded video plays attributed to ad impressions. (DVP views) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Downloaded video play view-through conversions |
| Description | The number of downloaded video plays attributed to ad impressions. (DVP views) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__downloaded_video_plays_clicks_14d** \| \| --- \| \| \\| Field label \\| Downloaded video play click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of downloaded video plays attributed to ad click-throughs. (DVP clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Downloaded video play click-through conversions \| \| Description \| The number of downloaded video plays attributed to ad click-throughs. (DVP clicks) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__downloaded_video_plays_clicks_14d** |
| \| Field label \| Downloaded video play click-through conversions \| \| --- \| --- \| \| Description \| The number of downloaded video plays attributed to ad click-throughs. (DVP clicks) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Downloaded video play click-through conversions |
| Description | The number of downloaded video plays attributed to ad click-throughs. (DVP clicks) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__downloaded_video_play_rate_14d** \| \| --- \| \| \\| Field label \\| Downloaded video play rate \\| \\| --- \\| --- \\| \\| Description \\| The number of downloaded video plays relative to the number of impressions. (Downloaded video play rate = Downloaded video plays / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Downloaded video play rate \| \| Description \| The number of downloaded video plays relative to the number of impressions. (Downloaded video play rate = Downloaded video plays / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__downloaded_video_play_rate_14d** |
| \| Field label \| Downloaded video play rate \| \| --- \| --- \| \| Description \| The number of downloaded video plays relative to the number of impressions. (Downloaded video play rate = Downloaded video plays / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Downloaded video play rate |
| Description | The number of downloaded video plays relative to the number of impressions. (Downloaded video play rate = Downloaded video plays / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__ecpdvp14d** \| \| --- \| \| \\| Field label \\| Effective cost per downloaded video play \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a downloaded video play (eCPDVP = Total cost / Downloaded video plays) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Effective cost per downloaded video play \| \| Description \| The average cost to acquire a downloaded video play (eCPDVP = Total cost / Downloaded video plays) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__ecpdvp14d** |
| \| Field label \| Effective cost per downloaded video play \| \| --- \| --- \| \| Description \| The average cost to acquire a downloaded video play (eCPDVP = Total cost / Downloaded video plays) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Effective cost per downloaded video play |
| Description | The average cost to acquire a downloaded video play (eCPDVP = Total cost / Downloaded video plays) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__video_streams_14d** \| \| --- \| \| \\| Field label \\| Video streams \\| \\| --- \\| --- \\| \\| Description \\| The number of times a video was streamed (played without downloading) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video streams \| \| Description \| The number of times a video was streamed (played without downloading) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__video_streams_14d** |
| \| Field label \| Video streams \| \| --- \| --- \| \| Description \| The number of times a video was streamed (played without downloading) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video streams |
| Description | The number of times a video was streamed (played without downloading) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__video_streams_views_14d** \| \| --- \| \| \\| Field label \\| Video streams view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video streams attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video streams view-through conversions \| \| Description \| The number of video streams attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__video_streams_views_14d** |
| \| Field label \| Video streams view-through conversions \| \| --- \| --- \| \| Description \| The number of video streams attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video streams view-through conversions |
| Description | The number of video streams attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__video_streams_clicks_14d** \| \| --- \| \| \\| Field label \\| Video streams click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video streams attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video streams click-through conversions \| \| Description \| The number of video streams attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__video_streams_clicks_14d** |
| \| Field label \| Video streams click-through conversions \| \| --- \| --- \| \| Description \| The number of video streams attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video streams click-through conversions |
| Description | The number of video streams attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__video_streams_rate_14d** \| \| --- \| \| \\| Field label \\| Video streams rate \\| \\| --- \\| --- \\| \\| Description \\| The number of video streams relative to the number of impressions. (Video stream rate = Video streams / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video streams rate \| \| Description \| The number of video streams relative to the number of impressions. (Video stream rate = Video streams / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__video_streams_rate_14d** |
| \| Field label \| Video streams rate \| \| --- \| --- \| \| Description \| The number of video streams relative to the number of impressions. (Video stream rate = Video streams / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Video streams rate |
| Description | The number of video streams relative to the number of impressions. (Video stream rate = Video streams / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__ecpvs14d** \| \| --- \| \| \\| Field label \\| Effective cost per video stream \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a video stream. (eCPVS = Total cost / Video streams) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Effective cost per video stream \| \| Description \| The average cost to acquire a video stream. (eCPVS = Total cost / Video streams) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__ecpvs14d** |
| \| Field label \| Effective cost per video stream \| \| --- \| --- \| \| Description \| The average cost to acquire a video stream. (eCPVS = Total cost / Video streams) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Effective cost per video stream |
| Description | The average cost to acquire a video stream. (eCPVS = Total cost / Video streams) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__play_trailers_14d** \| \| --- \| \| \\| Field label \\| Play trailers \\| \\| --- \\| --- \\| \\| Description \\| The number of times a video trailer was played for the featured product \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Play trailers \| \| Description \| The number of times a video trailer was played for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__play_trailers_14d** |
| \| Field label \| Play trailers \| \| --- \| --- \| \| Description \| The number of times a video trailer was played for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Play trailers |
| Description | The number of times a video trailer was played for the featured product |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__play_trailers_views_14d** \| \| --- \| \| \\| Field label \\| Play trailers view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video trailer players attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Play trailers view-through conversions \| \| Description \| The number of video trailer players attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__play_trailers_views_14d** |
| \| Field label \| Play trailers view-through conversions \| \| --- \| --- \| \| Description \| The number of video trailer players attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Play trailers view-through conversions |
| Description | The number of video trailer players attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__player_trailers_clicks_14d** \| \| --- \| \| \\| Field label \\| Play trailers click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video trailer plays attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Play trailers click-through conversions \| \| Description \| The number of video trailer plays attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__player_trailers_clicks_14d** |
| \| Field label \| Play trailers click-through conversions \| \| --- \| --- \| \| Description \| The number of video trailer plays attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Play trailers click-through conversions |
| Description | The number of video trailer plays attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__play_trailer_rate_14d** \| \| --- \| \| \\| Field label \\| Play trailer rate \\| \\| --- \\| --- \\| \\| Description \\| The number of video trailer plays relative to the number of impressions. (Play trailer rate = Play trailers / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Play trailer rate \| \| Description \| The number of video trailer plays relative to the number of impressions. (Play trailer rate = Play trailers / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__play_trailer_rate_14d** |
| \| Field label \| Play trailer rate \| \| --- \| --- \| \| Description \| The number of video trailer plays relative to the number of impressions. (Play trailer rate = Play trailers / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Play trailer rate |
| Description | The number of video trailer plays relative to the number of impressions. (Play trailer rate = Play trailers / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__ecppt14d** \| \| --- \| \| \\| Field label \\| Effective cost per Play trailer \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a video trailer play (eCPPT = Total cost / Play trailers) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Effective cost per Play trailer \| \| Description \| The average cost to acquire a video trailer play (eCPPT = Total cost / Play trailers) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__ecppt14d** |
| \| Field label \| Effective cost per Play trailer \| \| --- \| --- \| \| Description \| The average cost to acquire a video trailer play (eCPPT = Total cost / Play trailers) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Effective cost per Play trailer |
| Description | The average cost to acquire a video trailer play (eCPPT = Total cost / Play trailers) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__rentals_14d** \| \| --- \| \| \\| Field label \\| Rentals \\| \\| --- \\| --- \\| \\| Description \\| The number of times a video was rented for the featured product \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Rentals \| \| Description \| The number of times a video was rented for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__rentals_14d** |
| \| Field label \| Rentals \| \| --- \| --- \| \| Description \| The number of times a video was rented for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Rentals |
| Description | The number of times a video was rented for the featured product |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__rentals_views_14d** \| \| --- \| \| \\| Field label \\| Rentals view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video rentals attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Rentals view-through conversions \| \| Description \| The number of video rentals attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__rentals_views_14d** |
| \| Field label \| Rentals view-through conversions \| \| --- \| --- \| \| Description \| The number of video rentals attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Rentals view-through conversions |
| Description | The number of video rentals attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__rentals_clicks_14d** \| \| --- \| \| \\| Field label \\| Rentals click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video rentals attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Rentals click-through conversions \| \| Description \| The number of video rentals attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__rentals_clicks_14d** |
| \| Field label \| Rentals click-through conversions \| \| --- \| --- \| \| Description \| The number of video rentals attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Rentals click-through conversions |
| Description | The number of video rentals attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__rental_rate_14d** \| \| --- \| \| \\| Field label \\| Rental rate \\| \\| --- \\| --- \\| \\| Description \\| The number of video rentals relative to the number of impressions. (Rental rate = Rentals / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Rental rate \| \| Description \| The number of video rentals relative to the number of impressions. (Rental rate = Rentals / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__rental_rate_14d** |
| \| Field label \| Rental rate \| \| --- \| --- \| \| Description \| The number of video rentals relative to the number of impressions. (Rental rate = Rentals / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Rental rate |
| Description | The number of video rentals relative to the number of impressions. (Rental rate = Rentals / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__ecpr14d** \| \| --- \| \| \\| Field label \\| Effective cost per rental \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a rental (eCPR = Total cost / Rentals) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Effective cost per rental \| \| Description \| The average cost to acquire a rental (eCPR = Total cost / Rentals) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__ecpr14d** |
| \| Field label \| Effective cost per rental \| \| --- \| --- \| \| Description \| The average cost to acquire a rental (eCPR = Total cost / Rentals) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Effective cost per rental |
| Description | The average cost to acquire a rental (eCPR = Total cost / Rentals) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__video_downloads_14d** \| \| --- \| \| \\| Field label \\| Video downloads \\| \\| --- \\| --- \\| \\| Description \\| The number of times a video was downloaded for the featured product \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video downloads \| \| Description \| The number of times a video was downloaded for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__video_downloads_14d** |
| \| Field label \| Video downloads \| \| --- \| --- \| \| Description \| The number of times a video was downloaded for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video downloads |
| Description | The number of times a video was downloaded for the featured product |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__video_downloads_views_14d** \| \| --- \| \| \\| Field label \\| Video downloads view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video downloads attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video downloads view-through conversions \| \| Description \| The number of video downloads attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__video_downloads_views_14d** |
| \| Field label \| Video downloads view-through conversions \| \| --- \| --- \| \| Description \| The number of video downloads attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video downloads view-through conversions |
| Description | The number of video downloads attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__video_downloads_clicks_14d** \| \| --- \| \| \\| Field label \\| Video downloads click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video downloads attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video downloads click-through conversions \| \| Description \| The number of video downloads attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__video_downloads_clicks_14d** |
| \| Field label \| Video downloads click-through conversions \| \| --- \| --- \| \| Description \| The number of video downloads attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video downloads click-through conversions |
| Description | The number of video downloads attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__video_download_rate_14d** \| \| --- \| \| \\| Field label \\| Video download rate \\| \\| --- \\| --- \\| \\| Description \\| The number of video downloads relative to the number of impressions. (Video download rate = Video downloads / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video download rate \| \| Description \| The number of video downloads relative to the number of impressions. (Video download rate = Video downloads / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__video_download_rate_14d** |
| \| Field label \| Video download rate \| \| --- \| --- \| \| Description \| The number of video downloads relative to the number of impressions. (Video download rate = Video downloads / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Video download rate |
| Description | The number of video downloads relative to the number of impressions. (Video download rate = Video downloads / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__ecpvd14d** \| \| --- \| \| \\| Field label \\| Effective cost per video download \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a video download (eCPVD = Total cost / Video downloads) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Effective cost per video download \| \| Description \| The average cost to acquire a video download (eCPVD = Total cost / Video downloads) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__ecpvd14d** |
| \| Field label \| Effective cost per video download \| \| --- \| --- \| \| Description \| The average cost to acquire a video download (eCPVD = Total cost / Video downloads) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Effective cost per video download |
| Description | The average cost to acquire a video download (eCPVD = Total cost / Video downloads) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__add_to_watchlist_14d** \| \| --- \| \| \\| Field label \\| Add to watchlist \\| \\| --- \\| --- \\| \\| Description \\| The number of times Add to Watchlist was clicked on a featured product \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to watchlist \| \| Description \| The number of times Add to Watchlist was clicked on a featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__add_to_watchlist_14d** |
| \| Field label \| Add to watchlist \| \| --- \| --- \| \| Description \| The number of times Add to Watchlist was clicked on a featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to watchlist |
| Description | The number of times Add to Watchlist was clicked on a featured product |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__add_to_watchlist_views_14d** \| \| --- \| \| \\| Field label \\| Add to watchlist views \\| \\| --- \\| --- \\| \\| Description \\| The number of Add to Watchlist clicks attributed to ad impressions. (Add to Watchlist view-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to watchlist views \| \| Description \| The number of Add to Watchlist clicks attributed to ad impressions. (Add to Watchlist view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__add_to_watchlist_views_14d** |
| \| Field label \| Add to watchlist views \| \| --- \| --- \| \| Description \| The number of Add to Watchlist clicks attributed to ad impressions. (Add to Watchlist view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to watchlist views |
| Description | The number of Add to Watchlist clicks attributed to ad impressions. (Add to Watchlist view-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__add_to_watchlist_clicks_14d** \| \| --- \| \| \\| Field label \\| Add to watchlist clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of Add to Watchlist clicks attributed to ad click-throughs. (Add to Watchlist click-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to watchlist clicks \| \| Description \| The number of Add to Watchlist clicks attributed to ad click-throughs. (Add to Watchlist click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__add_to_watchlist_clicks_14d** |
| \| Field label \| Add to watchlist clicks \| \| --- \| --- \| \| Description \| The number of Add to Watchlist clicks attributed to ad click-throughs. (Add to Watchlist click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to watchlist clicks |
| Description | The number of Add to Watchlist clicks attributed to ad click-throughs. (Add to Watchlist click-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__add_to_watchlist_cvr_14d** \| \| --- \| \| \\| Field label \\| Add to watchlist rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Add to Watchlist clicks relative to the number of impressions. (ATWR = ATW / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to watchlist rate \| \| Description \| The number of Add to Watchlist clicks relative to the number of impressions. (ATWR = ATW / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__add_to_watchlist_cvr_14d** |
| \| Field label \| Add to watchlist rate \| \| --- \| --- \| \| Description \| The number of Add to Watchlist clicks relative to the number of impressions. (ATWR = ATW / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Add to watchlist rate |
| Description | The number of Add to Watchlist clicks relative to the number of impressions. (ATWR = ATW / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__add_to_watch_list_cpa_14d** \| \| --- \| \| \\| Field label \\| Effective cost per Add to Watchlist \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire an Add to Watchlist click (eCPATW = Total cost / ATW) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Effective cost per Add to Watchlist \| \| Description \| The average cost to acquire an Add to Watchlist click (eCPATW = Total cost / ATW) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__add_to_watch_list_cpa_14d** |
| \| Field label \| Effective cost per Add to Watchlist \| \| --- \| --- \| \| Description \| The average cost to acquire an Add to Watchlist click (eCPATW = Total cost / ATW) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Effective cost per Add to Watchlist |
| Description | The average cost to acquire an Add to Watchlist click (eCPATW = Total cost / ATW) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__downloaded_video_plays_14d** \| \| --- \| \| \\| Field label \\| Downloaded video plays \\| \\| --- \\| --- \\| \\| Description \\| The number of times a video was downloaded then played for the featured product \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Downloaded video plays \| \| Description \| The number of times a video was downloaded then played for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__downloaded_video_plays_14d** |
| \| Field label \| Downloaded video plays \| \| --- \| --- \| \| Description \| The number of times a video was downloaded then played for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Downloaded video plays |
| Description | The number of times a video was downloaded then played for the featured product |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__downloaded_video_plays_views_14_d** \| \| --- \| \| \\| Field label \\| Downloaded video play view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of downloaded video plays attributed to ad impressions. (DVP views) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Downloaded video play view-through conversions \| \| Description \| The number of downloaded video plays attributed to ad impressions. (DVP views) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__downloaded_video_plays_views_14_d** |
| \| Field label \| Downloaded video play view-through conversions \| \| --- \| --- \| \| Description \| The number of downloaded video plays attributed to ad impressions. (DVP views) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Downloaded video play view-through conversions |
| Description | The number of downloaded video plays attributed to ad impressions. (DVP views) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__downloaded_video_plays_clicks_14d** \| \| --- \| \| \\| Field label \\| Downloaded video play click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of downloaded video plays attributed to ad click-throughs. (DVP clicks) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Downloaded video play click-through conversions \| \| Description \| The number of downloaded video plays attributed to ad click-throughs. (DVP clicks) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__downloaded_video_plays_clicks_14d** |
| \| Field label \| Downloaded video play click-through conversions \| \| --- \| --- \| \| Description \| The number of downloaded video plays attributed to ad click-throughs. (DVP clicks) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Downloaded video play click-through conversions |
| Description | The number of downloaded video plays attributed to ad click-throughs. (DVP clicks) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__downloaded_video_play_rate_14d** \| \| --- \| \| \\| Field label \\| Downloaded video play rate \\| \\| --- \\| --- \\| \\| Description \\| The number of downloaded video plays relative to the number of impressions. (Downloaded video play rate = Downloaded video plays / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Downloaded video play rate \| \| Description \| The number of downloaded video plays relative to the number of impressions. (Downloaded video play rate = Downloaded video plays / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__downloaded_video_play_rate_14d** |
| \| Field label \| Downloaded video play rate \| \| --- \| --- \| \| Description \| The number of downloaded video plays relative to the number of impressions. (Downloaded video play rate = Downloaded video plays / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Downloaded video play rate |
| Description | The number of downloaded video plays relative to the number of impressions. (Downloaded video play rate = Downloaded video plays / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__ecpdvp14d** \| \| --- \| \| \\| Field label \\| Effective cost per downloaded video play \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a downloaded video play (eCPDVP = Total cost / Downloaded video plays) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Effective cost per downloaded video play \| \| Description \| The average cost to acquire a downloaded video play (eCPDVP = Total cost / Downloaded video plays) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__ecpdvp14d** |
| \| Field label \| Effective cost per downloaded video play \| \| --- \| --- \| \| Description \| The average cost to acquire a downloaded video play (eCPDVP = Total cost / Downloaded video plays) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Effective cost per downloaded video play |
| Description | The average cost to acquire a downloaded video play (eCPDVP = Total cost / Downloaded video plays) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__video_streams_14d** \| \| --- \| \| \\| Field label \\| Video streams \\| \\| --- \\| --- \\| \\| Description \\| The number of times a video was streamed (played without downloading) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video streams \| \| Description \| The number of times a video was streamed (played without downloading) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__video_streams_14d** |
| \| Field label \| Video streams \| \| --- \| --- \| \| Description \| The number of times a video was streamed (played without downloading) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video streams |
| Description | The number of times a video was streamed (played without downloading) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__video_streams_views_14d** \| \| --- \| \| \\| Field label \\| Video streams view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video streams attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video streams view-through conversions \| \| Description \| The number of video streams attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__video_streams_views_14d** |
| \| Field label \| Video streams view-through conversions \| \| --- \| --- \| \| Description \| The number of video streams attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video streams view-through conversions |
| Description | The number of video streams attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__video_streams_clicks_14d** \| \| --- \| \| \\| Field label \\| Video streams click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video streams attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video streams click-through conversions \| \| Description \| The number of video streams attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__video_streams_clicks_14d** |
| \| Field label \| Video streams click-through conversions \| \| --- \| --- \| \| Description \| The number of video streams attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video streams click-through conversions |
| Description | The number of video streams attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__video_streams_rate_14d** \| \| --- \| \| \\| Field label \\| Video streams rate \\| \\| --- \\| --- \\| \\| Description \\| The number of video streams relative to the number of impressions. (Video stream rate = Video streams / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video streams rate \| \| Description \| The number of video streams relative to the number of impressions. (Video stream rate = Video streams / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__video_streams_rate_14d** |
| \| Field label \| Video streams rate \| \| --- \| --- \| \| Description \| The number of video streams relative to the number of impressions. (Video stream rate = Video streams / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Video streams rate |
| Description | The number of video streams relative to the number of impressions. (Video stream rate = Video streams / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__ecpvs14d** \| \| --- \| \| \\| Field label \\| Effective cost per video stream \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a video stream. (eCPVS = Total cost / Video streams) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Effective cost per video stream \| \| Description \| The average cost to acquire a video stream. (eCPVS = Total cost / Video streams) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__ecpvs14d** |
| \| Field label \| Effective cost per video stream \| \| --- \| --- \| \| Description \| The average cost to acquire a video stream. (eCPVS = Total cost / Video streams) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Effective cost per video stream |
| Description | The average cost to acquire a video stream. (eCPVS = Total cost / Video streams) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__play_trailers_14d** \| \| --- \| \| \\| Field label \\| Play trailers \\| \\| --- \\| --- \\| \\| Description \\| The number of times a video trailer was played for the featured product \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Play trailers \| \| Description \| The number of times a video trailer was played for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__play_trailers_14d** |
| \| Field label \| Play trailers \| \| --- \| --- \| \| Description \| The number of times a video trailer was played for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Play trailers |
| Description | The number of times a video trailer was played for the featured product |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__play_trailers_views_14d** \| \| --- \| \| \\| Field label \\| Play trailers view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video trailer players attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Play trailers view-through conversions \| \| Description \| The number of video trailer players attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__play_trailers_views_14d** |
| \| Field label \| Play trailers view-through conversions \| \| --- \| --- \| \| Description \| The number of video trailer players attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Play trailers view-through conversions |
| Description | The number of video trailer players attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__player_trailers_clicks_14d** \| \| --- \| \| \\| Field label \\| Play trailers click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video trailer plays attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Play trailers click-through conversions \| \| Description \| The number of video trailer plays attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__player_trailers_clicks_14d** |
| \| Field label \| Play trailers click-through conversions \| \| --- \| --- \| \| Description \| The number of video trailer plays attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Play trailers click-through conversions |
| Description | The number of video trailer plays attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__play_trailer_rate_14d** \| \| --- \| \| \\| Field label \\| Play trailer rate \\| \\| --- \\| --- \\| \\| Description \\| The number of video trailer plays relative to the number of impressions. (Play trailer rate = Play trailers / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Play trailer rate \| \| Description \| The number of video trailer plays relative to the number of impressions. (Play trailer rate = Play trailers / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__play_trailer_rate_14d** |
| \| Field label \| Play trailer rate \| \| --- \| --- \| \| Description \| The number of video trailer plays relative to the number of impressions. (Play trailer rate = Play trailers / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Play trailer rate |
| Description | The number of video trailer plays relative to the number of impressions. (Play trailer rate = Play trailers / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__ecppt14d** \| \| --- \| \| \\| Field label \\| Effective cost per Play trailer \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a video trailer play (eCPPT = Total cost / Play trailers) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Effective cost per Play trailer \| \| Description \| The average cost to acquire a video trailer play (eCPPT = Total cost / Play trailers) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__ecppt14d** |
| \| Field label \| Effective cost per Play trailer \| \| --- \| --- \| \| Description \| The average cost to acquire a video trailer play (eCPPT = Total cost / Play trailers) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Effective cost per Play trailer |
| Description | The average cost to acquire a video trailer play (eCPPT = Total cost / Play trailers) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__rentals_14d** \| \| --- \| \| \\| Field label \\| Rentals \\| \\| --- \\| --- \\| \\| Description \\| The number of times a video was rented for the featured product \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Rentals \| \| Description \| The number of times a video was rented for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__rentals_14d** |
| \| Field label \| Rentals \| \| --- \| --- \| \| Description \| The number of times a video was rented for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Rentals |
| Description | The number of times a video was rented for the featured product |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__rentals_views_14d** \| \| --- \| \| \\| Field label \\| Rentals view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video rentals attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Rentals view-through conversions \| \| Description \| The number of video rentals attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__rentals_views_14d** |
| \| Field label \| Rentals view-through conversions \| \| --- \| --- \| \| Description \| The number of video rentals attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Rentals view-through conversions |
| Description | The number of video rentals attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__rentals_clicks_14d** \| \| --- \| \| \\| Field label \\| Rentals click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video rentals attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Rentals click-through conversions \| \| Description \| The number of video rentals attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__rentals_clicks_14d** |
| \| Field label \| Rentals click-through conversions \| \| --- \| --- \| \| Description \| The number of video rentals attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Rentals click-through conversions |
| Description | The number of video rentals attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__rental_rate_14d** \| \| --- \| \| \\| Field label \\| Rental rate \\| \\| --- \\| --- \\| \\| Description \\| The number of video rentals relative to the number of impressions. (Rental rate = Rentals / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Rental rate \| \| Description \| The number of video rentals relative to the number of impressions. (Rental rate = Rentals / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__rental_rate_14d** |
| \| Field label \| Rental rate \| \| --- \| --- \| \| Description \| The number of video rentals relative to the number of impressions. (Rental rate = Rentals / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Rental rate |
| Description | The number of video rentals relative to the number of impressions. (Rental rate = Rentals / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__ecpr14d** \| \| --- \| \| \\| Field label \\| Effective cost per rental \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a rental (eCPR = Total cost / Rentals) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Effective cost per rental \| \| Description \| The average cost to acquire a rental (eCPR = Total cost / Rentals) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__ecpr14d** |
| \| Field label \| Effective cost per rental \| \| --- \| --- \| \| Description \| The average cost to acquire a rental (eCPR = Total cost / Rentals) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Effective cost per rental |
| Description | The average cost to acquire a rental (eCPR = Total cost / Rentals) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__video_downloads_14d** \| \| --- \| \| \\| Field label \\| Video downloads \\| \\| --- \\| --- \\| \\| Description \\| The number of times a video was downloaded for the featured product \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video downloads \| \| Description \| The number of times a video was downloaded for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__video_downloads_14d** |
| \| Field label \| Video downloads \| \| --- \| --- \| \| Description \| The number of times a video was downloaded for the featured product \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video downloads |
| Description | The number of times a video was downloaded for the featured product |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__video_downloads_views_14d** \| \| --- \| \| \\| Field label \\| Video downloads view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video downloads attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video downloads view-through conversions \| \| Description \| The number of video downloads attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__video_downloads_views_14d** |
| \| Field label \| Video downloads view-through conversions \| \| --- \| --- \| \| Description \| The number of video downloads attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video downloads view-through conversions |
| Description | The number of video downloads attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__video_downloads_clicks_14d** \| \| --- \| \| \\| Field label \\| Video downloads click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of video downloads attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video downloads click-through conversions \| \| Description \| The number of video downloads attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__video_downloads_clicks_14d** |
| \| Field label \| Video downloads click-through conversions \| \| --- \| --- \| \| Description \| The number of video downloads attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video downloads click-through conversions |
| Description | The number of video downloads attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__video_download_rate_14d** \| \| --- \| \| \\| Field label \\| Video download rate \\| \\| --- \\| --- \\| \\| Description \\| The number of video downloads relative to the number of impressions. (Video download rate = Video downloads / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video download rate \| \| Description \| The number of video downloads relative to the number of impressions. (Video download rate = Video downloads / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__video_download_rate_14d** |
| \| Field label \| Video download rate \| \| --- \| --- \| \| Description \| The number of video downloads relative to the number of impressions. (Video download rate = Video downloads / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Video download rate |
| Description | The number of video downloads relative to the number of impressions. (Video download rate = Video downloads / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__ecpvd14d** \| \| --- \| \| \\| Field label \\| Effective cost per video download \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a video download (eCPVD = Total cost / Video downloads) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Effective cost per video download \| \| Description \| The average cost to acquire a video download (eCPVD = Total cost / Video downloads) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__ecpvd14d** |
| \| Field label \| Effective cost per video download \| \| --- \| --- \| \| Description \| The average cost to acquire a video download (eCPVD = Total cost / Video downloads) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Effective cost per video download |
| Description | The average cost to acquire a video download (eCPVD = Total cost / Video downloads) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### APP CONVERSIONS

| \| campaign__mobile_app_first_starts_14d** \| \| --- \| \| \\| Field label \\| Mobile app first starts \\| \\| --- \\| --- \\| \\| Description \\| The number of times an app for the featured product was first started \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app first starts \| \| Description \| The number of times an app for the featured product was first started \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| campaign__mobile_app_first_starts_14d** |
| \| Field label \| Mobile app first starts \| \| --- \| --- \| \| Description \| The number of times an app for the featured product was first started \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app first starts |
| Description | The number of times an app for the featured product was first started |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__mobile_app_first_start_views_14d** \| \| --- \| \| \\| Field label \\| Mobile app first start view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mobile app first start conversions attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app first start view-through conversions \| \| Description \| The number of Mobile app first start conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__mobile_app_first_start_views_14d** |
| \| Field label \| Mobile app first start view-through conversions \| \| --- \| --- \| \| Description \| The number of Mobile app first start conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app first start view-through conversions |
| Description | The number of Mobile app first start conversions attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__mobile_app_first_start_clicks_14d** \| \| --- \| \| \\| Field label \\| Mobile app first start click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mobile app first start conversions attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app first start click-through conversions \| \| Description \| The number of Mobile app first start conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__mobile_app_first_start_clicks_14d** |
| \| Field label \| Mobile app first start click-through conversions \| \| --- \| --- \| \| Description \| The number of Mobile app first start conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app first start click-through conversions |
| Description | The number of Mobile app first start conversions attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__mobile_app_first_start_cvr_14d** \| \| --- \| \| \\| Field label \\| Mobile app first start conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mobile app first start conversions relative to the number of ad impressions. (Mobile app first start CVR = Mobile app first start / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app first start conversion rate \| \| Description \| The number of Mobile app first start conversions relative to the number of ad impressions. (Mobile app first start CVR = Mobile app first start / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__mobile_app_first_start_cvr_14d** |
| \| Field label \| Mobile app first start conversion rate \| \| --- \| --- \| \| Description \| The number of Mobile app first start conversions relative to the number of ad impressions. (Mobile app first start CVR = Mobile app first start / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Mobile app first start conversion rate |
| Description | The number of Mobile app first start conversions relative to the number of ad impressions. (Mobile app first start CVR = Mobile app first start / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__mobile_app_first_starts_cpa_14d** \| \| --- \| \| \\| Field label \\| Mobile app first start cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mobile app first start conversion. (Mobile app first start CPA = Total cost / Mobile app first starts) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Mobile app first start cost per acquisition \| \| Description \| The average cost to acquire a Mobile app first start conversion. (Mobile app first start CPA = Total cost / Mobile app first starts) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__mobile_app_first_starts_cpa_14d** |
| \| Field label \| Mobile app first start cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mobile app first start conversion. (Mobile app first start CPA = Total cost / Mobile app first starts) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Mobile app first start cost per acquisition |
| Description | The average cost to acquire a Mobile app first start conversion. (Mobile app first start CPA = Total cost / Mobile app first starts) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__mobile_app_first_starts_14d** \| \| --- \| \| \\| Field label \\| Mobile app first starts \\| \\| --- \\| --- \\| \\| Description \\| The number of times an app for the featured product was first started \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app first starts \| \| Description \| The number of times an app for the featured product was first started \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__mobile_app_first_starts_14d** |
| \| Field label \| Mobile app first starts \| \| --- \| --- \| \| Description \| The number of times an app for the featured product was first started \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app first starts |
| Description | The number of times an app for the featured product was first started |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__mobile_app_first_start_views_14d** \| \| --- \| \| \\| Field label \\| Mobile app first start view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mobile app first start conversions attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app first start view-through conversions \| \| Description \| The number of Mobile app first start conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__mobile_app_first_start_views_14d** |
| \| Field label \| Mobile app first start view-through conversions \| \| --- \| --- \| \| Description \| The number of Mobile app first start conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app first start view-through conversions |
| Description | The number of Mobile app first start conversions attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__mobile_app_first_start_clicks_14d** \| \| --- \| \| \\| Field label \\| Mobile app first start click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mobile app first start conversions attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app first start click-through conversions \| \| Description \| The number of Mobile app first start conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__mobile_app_first_start_clicks_14d** |
| \| Field label \| Mobile app first start click-through conversions \| \| --- \| --- \| \| Description \| The number of Mobile app first start conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app first start click-through conversions |
| Description | The number of Mobile app first start conversions attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__mobile_app_first_start_cvr_14d** \| \| --- \| \| \\| Field label \\| Mobile app first start conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mobile app first start conversions relative to the number of ad impressions. (Mobile app first start CVR = Mobile app first start / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app first start conversion rate \| \| Description \| The number of Mobile app first start conversions relative to the number of ad impressions. (Mobile app first start CVR = Mobile app first start / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__mobile_app_first_start_cvr_14d** |
| \| Field label \| Mobile app first start conversion rate \| \| --- \| --- \| \| Description \| The number of Mobile app first start conversions relative to the number of ad impressions. (Mobile app first start CVR = Mobile app first start / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Mobile app first start conversion rate |
| Description | The number of Mobile app first start conversions relative to the number of ad impressions. (Mobile app first start CVR = Mobile app first start / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__mobile_app_first_starts_cpa_14d** \| \| --- \| \| \\| Field label \\| Mobile app first start cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mobile app first start conversion. (Mobile app first start CPA = Total cost / Mobile app first starts) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Mobile app first start cost per acquisition \| \| Description \| The average cost to acquire a Mobile app first start conversion. (Mobile app first start CPA = Total cost / Mobile app first starts) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__mobile_app_first_starts_cpa_14d** |
| \| Field label \| Mobile app first start cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mobile app first start conversion. (Mobile app first start CPA = Total cost / Mobile app first starts) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Mobile app first start cost per acquisition |
| Description | The average cost to acquire a Mobile app first start conversion. (Mobile app first start CPA = Total cost / Mobile app first starts) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__mobile_app_first_starts_14d** \| \| --- \| \| \\| Field label \\| Mobile app first starts \\| \\| --- \\| --- \\| \\| Description \\| The number of times an app for the featured product was first started \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app first starts \| \| Description \| The number of times an app for the featured product was first started \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__mobile_app_first_starts_14d** |
| \| Field label \| Mobile app first starts \| \| --- \| --- \| \| Description \| The number of times an app for the featured product was first started \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app first starts |
| Description | The number of times an app for the featured product was first started |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__mobile_app_first_start_views_14d** \| \| --- \| \| \\| Field label \\| Mobile app first start view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mobile app first start conversions attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app first start view-through conversions \| \| Description \| The number of Mobile app first start conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__mobile_app_first_start_views_14d** |
| \| Field label \| Mobile app first start view-through conversions \| \| --- \| --- \| \| Description \| The number of Mobile app first start conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app first start view-through conversions |
| Description | The number of Mobile app first start conversions attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__mobile_app_first_start_clicks_14d** \| \| --- \| \| \\| Field label \\| Mobile app first start click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mobile app first start conversions attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app first start click-through conversions \| \| Description \| The number of Mobile app first start conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__mobile_app_first_start_clicks_14d** |
| \| Field label \| Mobile app first start click-through conversions \| \| --- \| --- \| \| Description \| The number of Mobile app first start conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Mobile app first start click-through conversions |
| Description | The number of Mobile app first start conversions attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__mobile_app_first_start_cvr_14d** \| \| --- \| \| \\| Field label \\| Mobile app first start conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mobile app first start conversions relative to the number of ad impressions. (Mobile app first start CVR = Mobile app first start / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Mobile app first start conversion rate \| \| Description \| The number of Mobile app first start conversions relative to the number of ad impressions. (Mobile app first start CVR = Mobile app first start / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__mobile_app_first_start_cvr_14d** |
| \| Field label \| Mobile app first start conversion rate \| \| --- \| --- \| \| Description \| The number of Mobile app first start conversions relative to the number of ad impressions. (Mobile app first start CVR = Mobile app first start / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Mobile app first start conversion rate |
| Description | The number of Mobile app first start conversions relative to the number of ad impressions. (Mobile app first start CVR = Mobile app first start / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__mobile_app_first_starts_cpa_14d** \| \| --- \| \| \\| Field label \\| Mobile app first start cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mobile app first start conversion. (Mobile app first start CPA = Total cost / Mobile app first starts) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Mobile app first start cost per acquisition \| \| Description \| The average cost to acquire a Mobile app first start conversion. (Mobile app first start CPA = Total cost / Mobile app first starts) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__mobile_app_first_starts_cpa_14d** |
| \| Field label \| Mobile app first start cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mobile app first start conversion. (Mobile app first start CPA = Total cost / Mobile app first starts) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Mobile app first start cost per acquisition |
| Description | The average cost to acquire a Mobile app first start conversion. (Mobile app first start CPA = Total cost / Mobile app first starts) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### COSTS

| \| campaign__supply_cost** \| \| --- \| \| \\| Field label \\| Supply cost \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on media supply \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Supply cost \| \| Description \| The total amount of money spent on media supply \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| campaign__supply_cost** |
| \| Field label \| Supply cost \| \| --- \| --- \| \| Description \| The total amount of money spent on media supply \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Supply cost |
| Description | The total amount of money spent on media supply |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__supply_cost_usd** \| \| --- \| \| \\| Field label \\| Supply cost (USD) \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on media supply in USD \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Supply cost (USD) \| \| Description \| The total amount of money spent on media supply in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| campaign__supply_cost_usd** |
| \| Field label \| Supply cost (USD) \| \| --- \| --- \| \| Description \| The total amount of money spent on media supply in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Supply cost (USD) |
| Description | The total amount of money spent on media supply in USD |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| campaign__supply_cost_eur** \| \| --- \| \| \\| Field label \\| Supply cost (EUR) \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on media supply in EUR \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Supply cost (EUR) \| \| Description \| The total amount of money spent on media supply in EUR \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| campaign__supply_cost_eur** |
| \| Field label \| Supply cost (EUR) \| \| --- \| --- \| \| Description \| The total amount of money spent on media supply in EUR \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Supply cost (EUR) |
| Description | The total amount of money spent on media supply in EUR |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| campaign__supply_cost_gbp** \| \| --- \| \| \\| Field label \\| Supply cost (GBP) \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on media supply in GBP \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Supply cost (GBP) \| \| Description \| The total amount of money spent on media supply in GBP \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| campaign__supply_cost_gbp** |
| \| Field label \| Supply cost (GBP) \| \| --- \| --- \| \| Description \| The total amount of money spent on media supply in GBP \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Supply cost (GBP) |
| Description | The total amount of money spent on media supply in GBP |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| campaign__amazon_platform_fee** \| \| --- \| \| \\| Field label \\| Amazon DSP console fee \\| \\| --- \\| --- \\| \\| Description \\| The technology fee applied to the media supply costs \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Amazon DSP console fee \| \| Description \| The technology fee applied to the media supply costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__amazon_platform_fee** |
| \| Field label \| Amazon DSP console fee \| \| --- \| --- \| \| Description \| The technology fee applied to the media supply costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Amazon DSP console fee |
| Description | The technology fee applied to the media supply costs |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__amazon_audience_fee** \| \| --- \| \| \\| Field label \\| Amazon DSP audience fee \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions that leverage Amazon's behavioral targeting \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Amazon DSP audience fee \| \| Description \| CPM charge applied to impressions that leverage Amazon's behavioral targeting \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__amazon_audience_fee** |
| \| Field label \| Amazon DSP audience fee \| \| --- \| --- \| \| Description \| CPM charge applied to impressions that leverage Amazon's behavioral targeting \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Amazon DSP audience fee |
| Description | CPM charge applied to impressions that leverage Amazon's behavioral targeting |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__agency_fee** \| \| --- \| \| \\| Field label \\| Agency fee \\| \\| --- \\| --- \\| \\| Description \\| A percentage or flat fee removed from the total budget to compensate the agency that is managing the media buy \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Agency fee \| \| Description \| A percentage or flat fee removed from the total budget to compensate the agency that is managing the media buy \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__agency_fee** |
| \| Field label \| Agency fee \| \| --- \| --- \| \| Description \| A percentage or flat fee removed from the total budget to compensate the agency that is managing the media buy \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Agency fee |
| Description | A percentage or flat fee removed from the total budget to compensate the agency that is managing the media buy |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__total_cost** \| \| --- \| \| \\| Field label \\| Total cost \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on running the campaign not including 3P fees paid by the agency \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total cost \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__total_cost** |
| \| Field label \| Total cost \| \| --- \| --- \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total cost |
| Description | The total amount of money spent on running the campaign not including 3P fees paid by the agency |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__total_cost_usd** \| \| --- \| \| \\| Field label \\| Total cost (USD) \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on running the campaign not including 3P fees paid by the agency in USD \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Total cost (USD) \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| campaign__total_cost_usd** |
| \| Field label \| Total cost (USD) \| \| --- \| --- \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Total cost (USD) |
| Description | The total amount of money spent on running the campaign not including 3P fees paid by the agency in USD |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| campaign__total_cost_eur** \| \| --- \| \| \\| Field label \\| Total cost (EUR) \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on running the campaign not including 3P fees paid by the agency in EUR \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Total cost (EUR) \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency in EUR \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| campaign__total_cost_eur** |
| \| Field label \| Total cost (EUR) \| \| --- \| --- \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency in EUR \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Total cost (EUR) |
| Description | The total amount of money spent on running the campaign not including 3P fees paid by the agency in EUR |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| campaign__total_cost_gbp** \| \| --- \| \| \\| Field label \\| Total cost (GBP) \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on running the campaign not including 3P fees paid by the agency in GBP \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Total cost (GBP) \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency in GBP \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| campaign__total_cost_gbp** |
| \| Field label \| Total cost (GBP) \| \| --- \| --- \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency in GBP \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Total cost (GBP) |
| Description | The total amount of money spent on running the campaign not including 3P fees paid by the agency in GBP |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| campaign__total_fee** \| \| --- \| \| \\| Field label \\| Total fee \\| \\| --- \\| --- \\| \\| Description \\| Total fee \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total fee \| \| Description \| Total fee \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__total_fee** |
| \| Field label \| Total fee \| \| --- \| --- \| \| Description \| Total fee \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total fee |
| Description | Total fee |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__fees_3p** \| \| --- \| \| \\| Field label \\| Third party (3P) fees \\| \\| --- \\| --- \\| \\| Description \\| The total CPM charges applied for using 3P data providers \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Third party (3P) fees \| \| Description \| The total CPM charges applied for using 3P data providers \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__fees_3p** |
| \| Field label \| Third party (3P) fees \| \| --- \| --- \| \| Description \| The total CPM charges applied for using 3P data providers \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Third party (3P) fees |
| Description | The total CPM charges applied for using 3P data providers |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__cpm1_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee CPM 1 \\| \\| --- \\| --- \\| \\| Description \\| A third party fee applied \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee CPM 1 \| \| Description \| A third party fee applied \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__cpm1_3p_fee** |
| \| Field label \| 3P fee CPM 1 \| \| --- \| --- \| \| Description \| A third party fee applied \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee CPM 1 |
| Description | A third party fee applied |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__cpm2_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee CPM 2 \\| \\| --- \\| --- \\| \\| Description \\| A third party fee applied \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee CPM 2 \| \| Description \| A third party fee applied \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__cpm2_3p_fee** |
| \| Field label \| 3P fee CPM 2 \| \| --- \| --- \| \| Description \| A third party fee applied \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee CPM 2 |
| Description | A third party fee applied |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__cpm3_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee CPM 3 \\| \\| --- \\| --- \\| \\| Description \\| A third party fee applied \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee CPM 3 \| \| Description \| A third party fee applied \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__cpm3_3p_fee** |
| \| Field label \| 3P fee CPM 3 \| \| --- \| --- \| \| Description \| A third party fee applied \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee CPM 3 |
| Description | A third party fee applied |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__automotive_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee Automotive \\| \\| --- \\| --- \\| \\| Description \\| A third party fee applied to automotive data \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee Automotive \| \| Description \| A third party fee applied to automotive data \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__automotive_3p_fee** |
| \| Field label \| 3P fee Automotive \| \| --- \| --- \| \| Description \| A third party fee applied to automotive data \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee Automotive |
| Description | A third party fee applied to automotive data |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__integral_ad_science_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee Integral Ad Science \\| \\| --- \\| --- \\| \\| Description \\| The third party fee applied for using Integral Ad Science \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee Integral Ad Science \| \| Description \| The third party fee applied for using Integral Ad Science \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__integral_ad_science_3p_fee** |
| \| Field label \| 3P fee Integral Ad Science \| \| --- \| --- \| \| Description \| The third party fee applied for using Integral Ad Science \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee Integral Ad Science |
| Description | The third party fee applied for using Integral Ad Science |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__double_verify_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee DoubleVerify \\| \\| --- \\| --- \\| \\| Description \\| The third party fee applied for using DoubleVerify \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee DoubleVerify \| \| Description \| The third party fee applied for using DoubleVerify \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__double_verify_3p_fee** |
| \| Field label \| 3P fee DoubleVerify \| \| --- \| --- \| \| Description \| The third party fee applied for using DoubleVerify \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee DoubleVerify |
| Description | The third party fee applied for using DoubleVerify |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__doubleclick_campaign_manager_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee DoubleClick Campaign Manager \\| \\| --- \\| --- \\| \\| Description \\| The third party fee applied for using DoubleClick Campaign Manager \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee DoubleClick Campaign Manager \| \| Description \| The third party fee applied for using DoubleClick Campaign Manager \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__doubleclick_campaign_manager_3p_fee** |
| \| Field label \| 3P fee DoubleClick Campaign Manager \| \| --- \| --- \| \| Description \| The third party fee applied for using DoubleClick Campaign Manager \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee DoubleClick Campaign Manager |
| Description | The third party fee applied for using DoubleClick Campaign Manager |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__com_score_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee ComScore \\| \\| --- \\| --- \\| \\| Description \\| The third party fee applied for using ComScore \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee ComScore \| \| Description \| The third party fee applied for using ComScore \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__com_score_3p_fee** |
| \| Field label \| 3P fee ComScore \| \| --- \| --- \| \| Description \| The third party fee applied for using ComScore \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee ComScore |
| Description | The third party fee applied for using ComScore |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__cpm1_absorbed_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee CPM 1 (absorbed) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee CPM 1 (absorbed) \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__cpm1_absorbed_3p_fee** |
| \| Field label \| 3P fee CPM 1 (absorbed) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee CPM 1 (absorbed) |
| Description | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__cpm2_absorbed_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee CPM 2 (absorbed) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee CPM 2 (absorbed) \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__cpm2_absorbed_3p_fee** |
| \| Field label \| 3P fee CPM 2 (absorbed) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee CPM 2 (absorbed) |
| Description | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__cpm3_absorbed_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee CPM 3 (absorbed) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee CPM 3 (absorbed) \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__cpm3_absorbed_3p_fee** |
| \| Field label \| 3P fee CPM 3 (absorbed) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee CPM 3 (absorbed) |
| Description | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__automotive_absorbed_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee Automotive (absorbed) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee Automotive (absorbed) \| \| Description \| CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__automotive_absorbed_3p_fee** |
| \| Field label \| 3P fee Automotive (absorbed) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee Automotive (absorbed) |
| Description | CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__integral_ad_science_absorbed_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee Integral Ad Science (absorbed) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee Integral Ad Science (absorbed) \| \| Description \| CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__integral_ad_science_absorbed_3p_fee** |
| \| Field label \| 3P fee Integral Ad Science (absorbed) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee Integral Ad Science (absorbed) |
| Description | CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__double_verify_absorbed_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee DoubleVerify (absorbed) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee DoubleVerify (absorbed) \| \| Description \| CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__double_verify_absorbed_3p_fee** |
| \| Field label \| 3P fee DoubleVerify (absorbed) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee DoubleVerify (absorbed) |
| Description | CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__doubleclick_campaign_manager_absorbed_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee Doubleclick Campaign Manager (absorbed) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee Doubleclick Campaign Manager (absorbed) \| \| Description \| CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__doubleclick_campaign_manager_absorbed_3p_fee** |
| \| Field label \| 3P fee Doubleclick Campaign Manager (absorbed) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee Doubleclick Campaign Manager (absorbed) |
| Description | CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__com_score_absorbed_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee ComScore (absorbed) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee ComScore (absorbed) \| \| Description \| CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__com_score_absorbed_3p_fee** |
| \| Field label \| 3P fee ComScore (absorbed) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee ComScore (absorbed) |
| Description | CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__supply_cost** \| \| --- \| \| \\| Field label \\| Supply cost \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on media supply \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Supply cost \| \| Description \| The total amount of money spent on media supply \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__supply_cost** |
| \| Field label \| Supply cost \| \| --- \| --- \| \| Description \| The total amount of money spent on media supply \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Supply cost |
| Description | The total amount of money spent on media supply |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__supply_cost_usd** \| \| --- \| \| \\| Field label \\| Supply cost (USD) \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on media supply in USD \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Supply cost (USD) \| \| Description \| The total amount of money spent on media supply in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| inventory__supply_cost_usd** |
| \| Field label \| Supply cost (USD) \| \| --- \| --- \| \| Description \| The total amount of money spent on media supply in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Supply cost (USD) |
| Description | The total amount of money spent on media supply in USD |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| inventory__supply_cost_eur** \| \| --- \| \| \\| Field label \\| Supply cost (EUR) \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on media supply in EUR \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Supply cost (EUR) \| \| Description \| The total amount of money spent on media supply in EUR \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| inventory__supply_cost_eur** |
| \| Field label \| Supply cost (EUR) \| \| --- \| --- \| \| Description \| The total amount of money spent on media supply in EUR \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Supply cost (EUR) |
| Description | The total amount of money spent on media supply in EUR |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| inventory__supply_cost_gbp** \| \| --- \| \| \\| Field label \\| Supply cost (GBP) \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on media supply in GBP \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Supply cost (GBP) \| \| Description \| The total amount of money spent on media supply in GBP \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| inventory__supply_cost_gbp** |
| \| Field label \| Supply cost (GBP) \| \| --- \| --- \| \| Description \| The total amount of money spent on media supply in GBP \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Supply cost (GBP) |
| Description | The total amount of money spent on media supply in GBP |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| inventory__amazon_platform_fee** \| \| --- \| \| \\| Field label \\| Amazon DSP console fee \\| \\| --- \\| --- \\| \\| Description \\| The technology fee applied to the media supply costs \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Amazon DSP console fee \| \| Description \| The technology fee applied to the media supply costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__amazon_platform_fee** |
| \| Field label \| Amazon DSP console fee \| \| --- \| --- \| \| Description \| The technology fee applied to the media supply costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Amazon DSP console fee |
| Description | The technology fee applied to the media supply costs |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__amazon_audience_fee** \| \| --- \| \| \\| Field label \\| Amazon DSP audience fee \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions that leverage Amazon's behavioral targeting \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Amazon DSP audience fee \| \| Description \| CPM charge applied to impressions that leverage Amazon's behavioral targeting \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__amazon_audience_fee** |
| \| Field label \| Amazon DSP audience fee \| \| --- \| --- \| \| Description \| CPM charge applied to impressions that leverage Amazon's behavioral targeting \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Amazon DSP audience fee |
| Description | CPM charge applied to impressions that leverage Amazon's behavioral targeting |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__agency_fee** \| \| --- \| \| \\| Field label \\| Agency fee \\| \\| --- \\| --- \\| \\| Description \\| A percentage or flat fee removed from the total budget to compensate the agency that is managing the media buy \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Agency fee \| \| Description \| A percentage or flat fee removed from the total budget to compensate the agency that is managing the media buy \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__agency_fee** |
| \| Field label \| Agency fee \| \| --- \| --- \| \| Description \| A percentage or flat fee removed from the total budget to compensate the agency that is managing the media buy \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Agency fee |
| Description | A percentage or flat fee removed from the total budget to compensate the agency that is managing the media buy |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__total_cost** \| \| --- \| \| \\| Field label \\| Total cost \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on running the campaign not including 3P fees paid by the agency \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total cost \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__total_cost** |
| \| Field label \| Total cost \| \| --- \| --- \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total cost |
| Description | The total amount of money spent on running the campaign not including 3P fees paid by the agency |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__total_cost_usd** \| \| --- \| \| \\| Field label \\| Total cost (USD) \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on running the campaign not including 3P fees paid by the agency in USD \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Total cost (USD) \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| inventory__total_cost_usd** |
| \| Field label \| Total cost (USD) \| \| --- \| --- \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Total cost (USD) |
| Description | The total amount of money spent on running the campaign not including 3P fees paid by the agency in USD |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| inventory__total_cost_eur** \| \| --- \| \| \\| Field label \\| Total cost (EUR) \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on running the campaign not including 3P fees paid by the agency in EUR \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Total cost (EUR) \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency in EUR \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| inventory__total_cost_eur** |
| \| Field label \| Total cost (EUR) \| \| --- \| --- \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency in EUR \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Total cost (EUR) |
| Description | The total amount of money spent on running the campaign not including 3P fees paid by the agency in EUR |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| inventory__total_cost_gbp** \| \| --- \| \| \\| Field label \\| Total cost (GBP) \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on running the campaign not including 3P fees paid by the agency in GBP \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Total cost (GBP) \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency in GBP \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| inventory__total_cost_gbp** |
| \| Field label \| Total cost (GBP) \| \| --- \| --- \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency in GBP \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Total cost (GBP) |
| Description | The total amount of money spent on running the campaign not including 3P fees paid by the agency in GBP |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| inventory__total_fee** \| \| --- \| \| \\| Field label \\| Total fee \\| \\| --- \\| --- \\| \\| Description \\| Total fee \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total fee \| \| Description \| Total fee \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__total_fee** |
| \| Field label \| Total fee \| \| --- \| --- \| \| Description \| Total fee \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total fee |
| Description | Total fee |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__fees_3p** \| \| --- \| \| \\| Field label \\| Third party (3P) fees \\| \\| --- \\| --- \\| \\| Description \\| The total CPM charges applied for using 3P data providers \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Third party (3P) fees \| \| Description \| The total CPM charges applied for using 3P data providers \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__fees_3p** |
| \| Field label \| Third party (3P) fees \| \| --- \| --- \| \| Description \| The total CPM charges applied for using 3P data providers \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Third party (3P) fees |
| Description | The total CPM charges applied for using 3P data providers |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__cpm1_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee CPM 1 \\| \\| --- \\| --- \\| \\| Description \\| A third party fee applied \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee CPM 1 \| \| Description \| A third party fee applied \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__cpm1_3p_fee** |
| \| Field label \| 3P fee CPM 1 \| \| --- \| --- \| \| Description \| A third party fee applied \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee CPM 1 |
| Description | A third party fee applied |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__cpm2_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee CPM 2 \\| \\| --- \\| --- \\| \\| Description \\| A third party fee applied \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee CPM 2 \| \| Description \| A third party fee applied \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__cpm2_3p_fee** |
| \| Field label \| 3P fee CPM 2 \| \| --- \| --- \| \| Description \| A third party fee applied \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee CPM 2 |
| Description | A third party fee applied |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__cpm3_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee CPM 3 \\| \\| --- \\| --- \\| \\| Description \\| A third party fee applied \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee CPM 3 \| \| Description \| A third party fee applied \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__cpm3_3p_fee** |
| \| Field label \| 3P fee CPM 3 \| \| --- \| --- \| \| Description \| A third party fee applied \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee CPM 3 |
| Description | A third party fee applied |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__automotive_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee Automotive \\| \\| --- \\| --- \\| \\| Description \\| A third party fee applied to automotive data \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee Automotive \| \| Description \| A third party fee applied to automotive data \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__automotive_3p_fee** |
| \| Field label \| 3P fee Automotive \| \| --- \| --- \| \| Description \| A third party fee applied to automotive data \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee Automotive |
| Description | A third party fee applied to automotive data |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__integral_ad_science_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee Integral Ad Science \\| \\| --- \\| --- \\| \\| Description \\| The third party fee applied for using Integral Ad Science \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee Integral Ad Science \| \| Description \| The third party fee applied for using Integral Ad Science \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__integral_ad_science_3p_fee** |
| \| Field label \| 3P fee Integral Ad Science \| \| --- \| --- \| \| Description \| The third party fee applied for using Integral Ad Science \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee Integral Ad Science |
| Description | The third party fee applied for using Integral Ad Science |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__double_verify_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee DoubleVerify \\| \\| --- \\| --- \\| \\| Description \\| The third party fee applied for using DoubleVerify \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee DoubleVerify \| \| Description \| The third party fee applied for using DoubleVerify \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__double_verify_3p_fee** |
| \| Field label \| 3P fee DoubleVerify \| \| --- \| --- \| \| Description \| The third party fee applied for using DoubleVerify \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee DoubleVerify |
| Description | The third party fee applied for using DoubleVerify |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__doubleclick_campaign_manager_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee DoubleClick Campaign Manager \\| \\| --- \\| --- \\| \\| Description \\| The third party fee applied for using DoubleClick Campaign Manager \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee DoubleClick Campaign Manager \| \| Description \| The third party fee applied for using DoubleClick Campaign Manager \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__doubleclick_campaign_manager_3p_fee** |
| \| Field label \| 3P fee DoubleClick Campaign Manager \| \| --- \| --- \| \| Description \| The third party fee applied for using DoubleClick Campaign Manager \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee DoubleClick Campaign Manager |
| Description | The third party fee applied for using DoubleClick Campaign Manager |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__com_score_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee ComScore \\| \\| --- \\| --- \\| \\| Description \\| The third party fee applied for using ComScore \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee ComScore \| \| Description \| The third party fee applied for using ComScore \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__com_score_3p_fee** |
| \| Field label \| 3P fee ComScore \| \| --- \| --- \| \| Description \| The third party fee applied for using ComScore \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee ComScore |
| Description | The third party fee applied for using ComScore |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__cpm1_absorbed_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee CPM 1 (absorbed) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee CPM 1 (absorbed) \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__cpm1_absorbed_3p_fee** |
| \| Field label \| 3P fee CPM 1 (absorbed) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee CPM 1 (absorbed) |
| Description | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__cpm2_absorbed_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee CPM 2 (absorbed) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee CPM 2 (absorbed) \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__cpm2_absorbed_3p_fee** |
| \| Field label \| 3P fee CPM 2 (absorbed) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee CPM 2 (absorbed) |
| Description | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__cpm3_absorbed_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee CPM 3 (absorbed) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee CPM 3 (absorbed) \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__cpm3_absorbed_3p_fee** |
| \| Field label \| 3P fee CPM 3 (absorbed) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee CPM 3 (absorbed) |
| Description | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__automotive_absorbed_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee Automotive (absorbed) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee Automotive (absorbed) \| \| Description \| CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__automotive_absorbed_3p_fee** |
| \| Field label \| 3P fee Automotive (absorbed) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee Automotive (absorbed) |
| Description | CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__integral_ad_science_absorbed_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee Integral Ad Science (absorbed) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee Integral Ad Science (absorbed) \| \| Description \| CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__integral_ad_science_absorbed_3p_fee** |
| \| Field label \| 3P fee Integral Ad Science (absorbed) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee Integral Ad Science (absorbed) |
| Description | CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__double_verify_absorbed_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee DoubleVerify (absorbed) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee DoubleVerify (absorbed) \| \| Description \| CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__double_verify_absorbed_3p_fee** |
| \| Field label \| 3P fee DoubleVerify (absorbed) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee DoubleVerify (absorbed) |
| Description | CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__doubleclick_campaign_manager_absorbed_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee Doubleclick Campaign Manager (absorbed) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee Doubleclick Campaign Manager (absorbed) \| \| Description \| CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__doubleclick_campaign_manager_absorbed_3p_fee** |
| \| Field label \| 3P fee Doubleclick Campaign Manager (absorbed) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee Doubleclick Campaign Manager (absorbed) |
| Description | CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__com_score_absorbed_3p_fee** \| \| --- \| \| \\| Field label \\| 3P fee ComScore (absorbed) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| 3P fee ComScore (absorbed) \| \| Description \| CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__com_score_absorbed_3p_fee** |
| \| Field label \| 3P fee ComScore (absorbed) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | 3P fee ComScore (absorbed) |
| Description | CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__supply_cost** \| \| --- \| \| \\| Field label \\| Supply cost \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on media supply \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Supply cost \| \| Description \| The total amount of money spent on media supply \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__supply_cost** |
| \| Field label \| Supply cost \| \| --- \| --- \| \| Description \| The total amount of money spent on media supply \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Supply cost |
| Description | The total amount of money spent on media supply |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__supply_cost_usd** \| \| --- \| \| \\| Field label \\| Supply cost (USD) \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on media supply in USD \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Supply cost (USD) \| \| Description \| The total amount of money spent on media supply in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| audience__supply_cost_usd** |
| \| Field label \| Supply cost (USD) \| \| --- \| --- \| \| Description \| The total amount of money spent on media supply in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Supply cost (USD) |
| Description | The total amount of money spent on media supply in USD |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| audience__supply_cost_eur** \| \| --- \| \| \\| Field label \\| Supply cost (EUR) \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on media supply in EUR \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Supply cost (EUR) \| \| Description \| The total amount of money spent on media supply in EUR \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| audience__supply_cost_eur** |
| \| Field label \| Supply cost (EUR) \| \| --- \| --- \| \| Description \| The total amount of money spent on media supply in EUR \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Supply cost (EUR) |
| Description | The total amount of money spent on media supply in EUR |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| audience__supply_cost_gbp** \| \| --- \| \| \\| Field label \\| Supply cost (GBP) \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on media supply in GBP \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Supply cost (GBP) \| \| Description \| The total amount of money spent on media supply in GBP \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| audience__supply_cost_gbp** |
| \| Field label \| Supply cost (GBP) \| \| --- \| --- \| \| Description \| The total amount of money spent on media supply in GBP \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Supply cost (GBP) |
| Description | The total amount of money spent on media supply in GBP |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| audience__amazon_platform_fee** \| \| --- \| \| \\| Field label \\| Amazon DSP console fee \\| \\| --- \\| --- \\| \\| Description \\| The technology fee applied to the media supply costs \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Amazon DSP console fee \| \| Description \| The technology fee applied to the media supply costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__amazon_platform_fee** |
| \| Field label \| Amazon DSP console fee \| \| --- \| --- \| \| Description \| The technology fee applied to the media supply costs \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Amazon DSP console fee |
| Description | The technology fee applied to the media supply costs |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__amazon_audience_fee** \| \| --- \| \| \\| Field label \\| Amazon DSP audience fee \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions that leverage Amazon's behavioral targeting \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Amazon DSP audience fee \| \| Description \| CPM charge applied to impressions that leverage Amazon's behavioral targeting \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__amazon_audience_fee** |
| \| Field label \| Amazon DSP audience fee \| \| --- \| --- \| \| Description \| CPM charge applied to impressions that leverage Amazon's behavioral targeting \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Amazon DSP audience fee |
| Description | CPM charge applied to impressions that leverage Amazon's behavioral targeting |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__total_cost** \| \| --- \| \| \\| Field label \\| Total cost \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on running the campaign not including 3P fees paid by the agency \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total cost \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__total_cost** |
| \| Field label \| Total cost \| \| --- \| --- \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total cost |
| Description | The total amount of money spent on running the campaign not including 3P fees paid by the agency |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__total_cost_usd** \| \| --- \| \| \\| Field label \\| Total cost (USD) \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on running the campaign not including 3P fees paid by the agency in USD \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Total cost (USD) \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| audience__total_cost_usd** |
| \| Field label \| Total cost (USD) \| \| --- \| --- \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Total cost (USD) |
| Description | The total amount of money spent on running the campaign not including 3P fees paid by the agency in USD |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| audience__total_cost_eur** \| \| --- \| \| \\| Field label \\| Total cost (EUR) \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on running the campaign not including 3P fees paid by the agency in EUR \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Total cost (EUR) \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency in EUR \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| audience__total_cost_eur** |
| \| Field label \| Total cost (EUR) \| \| --- \| --- \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency in EUR \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Total cost (EUR) |
| Description | The total amount of money spent on running the campaign not including 3P fees paid by the agency in EUR |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| audience__total_cost_gbp** \| \| --- \| \| \\| Field label \\| Total cost (GBP) \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money spent on running the campaign not including 3P fees paid by the agency in GBP \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Total cost (GBP) \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency in GBP \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| audience__total_cost_gbp** |
| \| Field label \| Total cost (GBP) \| \| --- \| --- \| \| Description \| The total amount of money spent on running the campaign not including 3P fees paid by the agency in GBP \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Total cost (GBP) |
| Description | The total amount of money spent on running the campaign not including 3P fees paid by the agency in GBP |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |

### CREATIVE

| \| campaign__creative_id** \| \| --- \| \| \\| Field label \\| Creative ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier for the creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative ID \| \| Description \| The unique identifier for the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| campaign__creative_id** |
| \| Field label \| Creative ID \| \| --- \| --- \| \| Description \| The unique identifier for the creative \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative ID |
| Description | The unique identifier for the creative |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign__creative_name** \| \| --- \| \| \\| Field label \\| Creative name \\| \\| --- \\| --- \\| \\| Description \\| The creative asset used to populate an ad slot \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative name \| \| Description \| The creative asset used to populate an ad slot \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign__creative_name** |
| \| Field label \| Creative name \| \| --- \| --- \| \| Description \| The creative asset used to populate an ad slot \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative name |
| Description | The creative asset used to populate an ad slot |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign__creative_ad_id** \| \| --- \| \| \\| Field label \\| Creative ad ID \\| \\| --- \\| --- \\| \\| Description \\| Creative ad ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative ad ID \| \| Description \| Creative ad ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign__creative_ad_id** |
| \| Field label \| Creative ad ID \| \| --- \| --- \| \| Description \| Creative ad ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative ad ID |
| Description | Creative ad ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign__creative_size** \| \| --- \| \| \\| Field label \\| Creative size \\| \\| --- \\| --- \\| \\| Description \\| Creative size \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative size \| \| Description \| Creative size \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign__creative_size** |
| \| Field label \| Creative size \| \| --- \| --- \| \| Description \| Creative size \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative size |
| Description | Creative size |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign__creative_type** \| \| --- \| \| \\| Field label \\| Creative type \\| \\| --- \\| --- \\| \\| Description \\| Creative type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Creative type \| \| Description \| Creative type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign__creative_type** |
| \| Field label \| Creative type \| \| --- \| --- \| \| Description \| Creative type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Creative type |
| Description | Creative type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### DATASOURCE

| \| dataSourceName** \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| --- |
| dataSourceName** |
| \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| Field label | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| Destinations | API, Data warehouse |
| \| system_metadata.data_source_logins** \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_logins** |
| \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source logins |
| Description | The data source login accounts that were used to authenticate against the data source |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.data_source_login_owners** \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_login_owners** |
| \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source login owners |
| Description | The Supermetrics users that created the data source login connections |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### DEAL

| \| inventory__deal** \| \| --- \| \| \\| Field label \\| Deal \\| \\| --- \\| --- \\| \\| Description \\| The name of a Deal \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Deal \| \| Description \| The name of a Deal \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| inventory__deal** |
| \| Field label \| Deal \| \| --- \| --- \| \| Description \| The name of a Deal \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Deal |
| Description | The name of a Deal |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| inventory__deal_id** \| \| --- \| \| \\| Field label \\| Deal ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier for the deal \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Deal ID \| \| Description \| The unique identifier for the deal \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| inventory__deal_id** |
| \| Field label \| Deal ID \| \| --- \| --- \| \| Description \| The unique identifier for the deal \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Deal ID |
| Description | The unique identifier for the deal |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### DEPRECATED

| \| audience__line_item_external_id** \| \| --- \| \| \\| Field label \\| Line item external ID \\| \\| --- \\| --- \\| \\| Description \\| Line item external ID. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Line item external ID \| \| Description \| Line item external ID. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| --- |
| audience__line_item_external_id** |
| \| Field label \| Line item external ID \| \| --- \| --- \| \| Description \| Line item external ID. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Line item external ID |
| Description | Line item external ID. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__order_external_id** \| \| --- \| \| \\| Field label \\| Order external ID \\| \\| --- \\| --- \\| \\| Description \\| Order external ID. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Order external ID \| \| Description \| Order external ID. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__order_external_id** |
| \| Field label \| Order external ID \| \| --- \| --- \| \| Description \| Order external ID. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Order external ID |
| Description | Order external ID. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__order_budget** \| \| --- \| \| \\| Field label \\| Order budget \\| \\| --- \\| --- \\| \\| Description \\| Order budget. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Order budget \| \| Description \| Order budget. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__order_budget** |
| \| Field label \| Order budget \| \| --- \| --- \| \| Description \| Order budget. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Order budget |
| Description | Order budget. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__line_item_budget** \| \| --- \| \| \\| Field label \\| Line item budget \\| \\| --- \\| --- \\| \\| Description \\| Line item budget. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Line item budget \| \| Description \| Line item budget. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__line_item_budget** |
| \| Field label \| Line item budget \| \| --- \| --- \| \| Description \| Line item budget. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Line item budget |
| Description | Line item budget. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_4_views** \| \| --- \| \| \\| Field label \\| Brand store engagement 4 view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 4 pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 4 view-through conversions \| \| Description \| The number of Brand store engagement 4 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_4_views** |
| \| Field label \| Brand store engagement 4 view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 4 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 4 view-through conversions |
| Description | The number of Brand store engagement 4 pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_backup_image** \| \| --- \| \| \\| Field label \\| Mashup backup image \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup backup image pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup backup image \| \| Description \| The number of Mashup backup image pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_backup_image** |
| \| Field label \| Mashup backup image \| \| --- \| --- \| \| Description \| The number of Mashup backup image pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup backup image |
| Description | The number of Mashup backup image pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__survey_start_14d** \| \| --- \| \| \\| Field label \\| Survey start \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey start pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey start \| \| Description \| The number of Survey start pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__survey_start_14d** |
| \| Field label \| Survey start \| \| --- \| --- \| \| Description \| The number of Survey start pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey start |
| Description | The number of Survey start pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_2_cpa** \| \| --- \| \| \\| Field label \\| Brand store engagement 2 cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand store engagement 2 pixel conversion. (Brand store engagement 2 CPA = Total cost / Brand store engagement 2). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 2 cost per acquisition \| \| Description \| The average cost to acquire a Brand store engagement 2 pixel conversion. (Brand store engagement 2 CPA = Total cost / Brand store engagement 2). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_2_cpa** |
| \| Field label \| Brand store engagement 2 cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand store engagement 2 pixel conversion. (Brand store engagement 2 CPA = Total cost / Brand store engagement 2). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 2 cost per acquisition |
| Description | The average cost to acquire a Brand store engagement 2 pixel conversion. (Brand store engagement 2 CPA = Total cost / Brand store engagement 2). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_3** \| \| --- \| \| \\| Field label \\| Brand store engagement 3 \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 3 pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 3 \| \| Description \| The number of Brand store engagement 3 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_3** |
| \| Field label \| Brand store engagement 3 \| \| --- \| --- \| \| Description \| The number of Brand store engagement 3 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 3 |
| Description | The number of Brand store engagement 3 pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_2_clicks** \| \| --- \| \| \\| Field label \\| Brand store engagement 2 click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 2 pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 2 click-through conversions \| \| Description \| The number of Brand store engagement 2 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_2_clicks** |
| \| Field label \| Brand store engagement 2 click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 2 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 2 click-through conversions |
| Description | The number of Brand store engagement 2 pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_2_cvr** \| \| --- \| \| \\| Field label \\| Brand store engagement 2 conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 2 pixel conversions relative to the number of ad impressions. (Brand store engagement 2 CVR = Brand store engagement 2 / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 2 conversion rate \| \| Description \| The number of Brand store engagement 2 pixel conversions relative to the number of ad impressions. (Brand store engagement 2 CVR = Brand store engagement 2 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_2_cvr** |
| \| Field label \| Brand store engagement 2 conversion rate \| \| --- \| --- \| \| Description \| The number of Brand store engagement 2 pixel conversions relative to the number of ad impressions. (Brand store engagement 2 CVR = Brand store engagement 2 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 2 conversion rate |
| Description | The number of Brand store engagement 2 pixel conversions relative to the number of ad impressions. (Brand store engagement 2 CVR = Brand store engagement 2 / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_2_views** \| \| --- \| \| \\| Field label \\| Brand store engagement 2 view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 2 pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 2 view-through conversions \| \| Description \| The number of Brand store engagement 2 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_2_views** |
| \| Field label \| Brand store engagement 2 view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 2 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 2 view-through conversions |
| Description | The number of Brand store engagement 2 pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_2** \| \| --- \| \| \\| Field label \\| Brand store engagement 2 \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 2 pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 2 \| \| Description \| The number of Brand store engagement 2 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_2** |
| \| Field label \| Brand store engagement 2 \| \| --- \| --- \| \| Description \| The number of Brand store engagement 2 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 2 |
| Description | The number of Brand store engagement 2 pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_1_cpa** \| \| --- \| \| \\| Field label \\| Brand store engagement 1 cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand store engagement 1 pixel conversion. (Brand store engagement 1 CPA = Total cost / Brand store engagement 1). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 1 cost per acquisition \| \| Description \| The average cost to acquire a Brand store engagement 1 pixel conversion. (Brand store engagement 1 CPA = Total cost / Brand store engagement 1). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_1_cpa** |
| \| Field label \| Brand store engagement 1 cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand store engagement 1 pixel conversion. (Brand store engagement 1 CPA = Total cost / Brand store engagement 1). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 1 cost per acquisition |
| Description | The average cost to acquire a Brand store engagement 1 pixel conversion. (Brand store engagement 1 CPA = Total cost / Brand store engagement 1). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__thank_you_page_cpa_14d** \| \| --- \| \| \\| Field label \\| Thank you page cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Thank you page pixel conversion. (Thank you page CPA = Total cost / Thank you page). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Thank you page cost per acquisition \| \| Description \| The average cost to acquire a Thank you page pixel conversion. (Thank you page CPA = Total cost / Thank you page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__thank_you_page_cpa_14d** |
| \| Field label \| Thank you page cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Thank you page pixel conversion. (Thank you page CPA = Total cost / Thank you page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Thank you page cost per acquisition |
| Description | The average cost to acquire a Thank you page pixel conversion. (Thank you page CPA = Total cost / Thank you page). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_3_views** \| \| --- \| \| \\| Field label \\| Brand store engagement 3 view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 3 pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 3 view-through conversions \| \| Description \| The number of Brand store engagement 3 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_3_views** |
| \| Field label \| Brand store engagement 3 view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 3 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 3 view-through conversions |
| Description | The number of Brand store engagement 3 pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__email_interaction_clicks_14d** \| \| --- \| \| \\| Field label \\| Email interaction click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Email interaction pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email interaction click-through conversions \| \| Description \| The number of Email interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__email_interaction_clicks_14d** |
| \| Field label \| Email interaction click-through conversions \| \| --- \| --- \| \| Description \| The number of Email interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email interaction click-through conversions |
| Description | The number of Email interaction pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_3_clicks** \| \| --- \| \| \\| Field label \\| Brand store engagement 3 click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 3 pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 3 click-through conversions \| \| Description \| The number of Brand store engagement 3 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_3_clicks** |
| \| Field label \| Brand store engagement 3 click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 3 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 3 click-through conversions |
| Description | The number of Brand store engagement 3 pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__3p_fee_doubleclick_campaign_manager** \| \| --- \| \| \\| Field label \\| 3P fee DoubleClick Campaign Manager (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| The third party fee applied for using DoubleClick Campaign Manager. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee DoubleClick Campaign Manager (Deprecated) \| \| Description \| The third party fee applied for using DoubleClick Campaign Manager. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| campaign__3p_fee_doubleclick_campaign_manager** |
| \| Field label \| 3P fee DoubleClick Campaign Manager (Deprecated) \| \| --- \| --- \| \| Description \| The third party fee applied for using DoubleClick Campaign Manager. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee DoubleClick Campaign Manager (Deprecated) |
| Description | The third party fee applied for using DoubleClick Campaign Manager. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__brand_store_engagement_3_cvr** \| \| --- \| \| \\| Field label \\| Brand store engagement 3 conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 3 pixel conversions relative to the number of ad impressions. (Brand store engagement 3 CVR = Brand store engagement 3 / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 3 conversion rate \| \| Description \| The number of Brand store engagement 3 pixel conversions relative to the number of ad impressions. (Brand store engagement 3 CVR = Brand store engagement 3 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_3_cvr** |
| \| Field label \| Brand store engagement 3 conversion rate \| \| --- \| --- \| \| Description \| The number of Brand store engagement 3 pixel conversions relative to the number of ad impressions. (Brand store engagement 3 CVR = Brand store engagement 3 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 3 conversion rate |
| Description | The number of Brand store engagement 3 pixel conversions relative to the number of ad impressions. (Brand store engagement 3 CVR = Brand store engagement 3 / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_3_cpa** \| \| --- \| \| \\| Field label \\| Brand store engagement 3 cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand store engagement 3 pixel conversion. (Brand store engagement 3 CPA = Total cost / Brand store engagement 3). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 3 cost per acquisition \| \| Description \| The average cost to acquire a Brand store engagement 3 pixel conversion. (Brand store engagement 3 CPA = Total cost / Brand store engagement 3). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_3_cpa** |
| \| Field label \| Brand store engagement 3 cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand store engagement 3 pixel conversion. (Brand store engagement 3 CPA = Total cost / Brand store engagement 3). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 3 cost per acquisition |
| Description | The average cost to acquire a Brand store engagement 3 pixel conversion. (Brand store engagement 3 CPA = Total cost / Brand store engagement 3). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_4** \| \| --- \| \| \\| Field label \\| Brand store engagement 4 \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 4 pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 4 \| \| Description \| The number of Brand store engagement 4 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_4** |
| \| Field label \| Brand store engagement 4 \| \| --- \| --- \| \| Description \| The number of Brand store engagement 4 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 4 |
| Description | The number of Brand store engagement 4 pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_4_views** \| \| --- \| \| \\| Field label \\| Brand store engagement 4 view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 4 pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 4 view-through conversions \| \| Description \| The number of Brand store engagement 4 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_4_views** |
| \| Field label \| Brand store engagement 4 view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 4 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 4 view-through conversions |
| Description | The number of Brand store engagement 4 pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_add_to_wishlist_views_14d** \| \| --- \| \| \\| Field label \\| Mashup add to wishlist view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to wishlist pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to wishlist view-through conversions \| \| Description \| The number of Mashup add to wishlist pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_add_to_wishlist_views_14d** |
| \| Field label \| Mashup add to wishlist view-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup add to wishlist pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to wishlist view-through conversions |
| Description | The number of Mashup add to wishlist pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_4_clicks** \| \| --- \| \| \\| Field label \\| Brand store engagement 4 click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 4 pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 4 click-through conversions \| \| Description \| The number of Brand store engagement 4 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_4_clicks** |
| \| Field label \| Brand store engagement 4 click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 4 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 4 click-through conversions |
| Description | The number of Brand store engagement 4 pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_7_clicks** \| \| --- \| \| \\| Field label \\| Brand store engagement 7 click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 7 pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 7 click-through conversions \| \| Description \| The number of Brand store engagement 7 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_7_clicks** |
| \| Field label \| Brand store engagement 7 click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 7 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 7 click-through conversions |
| Description | The number of Brand store engagement 7 pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_4_cvr** \| \| --- \| \| \\| Field label \\| Brand store engagement 4 conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 4 pixel conversions relative to the number of ad impressions. (Brand store engagement 4 CVR = Brand store engagement 4 / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 4 conversion rate \| \| Description \| The number of Brand store engagement 4 pixel conversions relative to the number of ad impressions. (Brand store engagement 4 CVR = Brand store engagement 4 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_4_cvr** |
| \| Field label \| Brand store engagement 4 conversion rate \| \| --- \| --- \| \| Description \| The number of Brand store engagement 4 pixel conversions relative to the number of ad impressions. (Brand store engagement 4 CVR = Brand store engagement 4 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 4 conversion rate |
| Description | The number of Brand store engagement 4 pixel conversions relative to the number of ad impressions. (Brand store engagement 4 CVR = Brand store engagement 4 / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_1** \| \| --- \| \| \\| Field label \\| Brand store engagement 1 \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 1 pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 1 \| \| Description \| The number of Brand store engagement 1 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_1** |
| \| Field label \| Brand store engagement 1 \| \| --- \| --- \| \| Description \| The number of Brand store engagement 1 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 1 |
| Description | The number of Brand store engagement 1 pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_4_cpa** \| \| --- \| \| \\| Field label \\| Brand store engagement 4 cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand store engagement 4 pixel conversion. (Brand store engagement 4 CPA = Total cost / Brand store engagement 4). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 4 cost per acquisition \| \| Description \| The average cost to acquire a Brand store engagement 4 pixel conversion. (Brand store engagement 4 CPA = Total cost / Brand store engagement 4). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_4_cpa** |
| \| Field label \| Brand store engagement 4 cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand store engagement 4 pixel conversion. (Brand store engagement 4 CPA = Total cost / Brand store engagement 4). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 4 cost per acquisition |
| Description | The average cost to acquire a Brand store engagement 4 pixel conversion. (Brand store engagement 4 CPA = Total cost / Brand store engagement 4). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__click_on_redirect_cvr_14d** \| \| --- \| \| \\| Field label \\| Click on redirect conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Click on redirect pixel conversions relative to the number of ad impressions. (Click on redirect CVR = Click on redirect / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Click on redirect conversion rate \| \| Description \| The number of Click on redirect pixel conversions relative to the number of ad impressions. (Click on redirect CVR = Click on redirect / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__click_on_redirect_cvr_14d** |
| \| Field label \| Click on redirect conversion rate \| \| --- \| --- \| \| Description \| The number of Click on redirect pixel conversions relative to the number of ad impressions. (Click on redirect CVR = Click on redirect / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Click on redirect conversion rate |
| Description | The number of Click on redirect pixel conversions relative to the number of ad impressions. (Click on redirect CVR = Click on redirect / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_5** \| \| --- \| \| \\| Field label \\| Brand store engagement 5 \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 5 pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 5 \| \| Description \| The number of Brand store engagement 5 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_5** |
| \| Field label \| Brand store engagement 5 \| \| --- \| --- \| \| Description \| The number of Brand store engagement 5 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 5 |
| Description | The number of Brand store engagement 5 pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__widget_interaction_views_14d** \| \| --- \| \| \\| Field label \\| Widget interaction view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget interaction pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget interaction view-through conversions \| \| Description \| The number of Widget interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__widget_interaction_views_14d** |
| \| Field label \| Widget interaction view-through conversions \| \| --- \| --- \| \| Description \| The number of Widget interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget interaction view-through conversions |
| Description | The number of Widget interaction pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_5_views** \| \| --- \| \| \\| Field label \\| Brand store engagement 5 view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 5 pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 5 view-through conversions \| \| Description \| The number of Brand store engagement 5 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_5_views** |
| \| Field label \| Brand store engagement 5 view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 5 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 5 view-through conversions |
| Description | The number of Brand store engagement 5 pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__marketing_landing_page_cpa_14d** \| \| --- \| \| \\| Field label \\| Marketing landing page cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Marketing landing page pixel conversion. (Landing page CPA = Total cost / Landing page). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Marketing landing page cost per acquisition \| \| Description \| The average cost to acquire a Marketing landing page pixel conversion. (Landing page CPA = Total cost / Landing page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__marketing_landing_page_cpa_14d** |
| \| Field label \| Marketing landing page cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Marketing landing page pixel conversion. (Landing page CPA = Total cost / Landing page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Marketing landing page cost per acquisition |
| Description | The average cost to acquire a Marketing landing page pixel conversion. (Landing page CPA = Total cost / Landing page). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_5_clicks** \| \| --- \| \| \\| Field label \\| Brand store engagement 5 click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 5 pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 5 click-through conversions \| \| Description \| The number of Brand store engagement 5 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_5_clicks** |
| \| Field label \| Brand store engagement 5 click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 5 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 5 click-through conversions |
| Description | The number of Brand store engagement 5 pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_5_cvr** \| \| --- \| \| \\| Field label \\| Brand store engagement 5 conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 5 pixel conversions relative to the number of ad impressions. (Brand store engagement 5 CVR = Brand store engagement 5 / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 5 conversion rate \| \| Description \| The number of Brand store engagement 5 pixel conversions relative to the number of ad impressions. (Brand store engagement 5 CVR = Brand store engagement 5 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_5_cvr** |
| \| Field label \| Brand store engagement 5 conversion rate \| \| --- \| --- \| \| Description \| The number of Brand store engagement 5 pixel conversions relative to the number of ad impressions. (Brand store engagement 5 CVR = Brand store engagement 5 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 5 conversion rate |
| Description | The number of Brand store engagement 5 pixel conversions relative to the number of ad impressions. (Brand store engagement 5 CVR = Brand store engagement 5 / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_5_cpa** \| \| --- \| \| \\| Field label \\| Brand store engagement 5 cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand store engagement 5 pixel conversion. (Brand store engagement 5 CPA = Total cost / Brand store engagement 5). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 5 cost per acquisition \| \| Description \| The average cost to acquire a Brand store engagement 5 pixel conversion. (Brand store engagement 5 CPA = Total cost / Brand store engagement 5). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_5_cpa** |
| \| Field label \| Brand store engagement 5 cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand store engagement 5 pixel conversion. (Brand store engagement 5 CPA = Total cost / Brand store engagement 5). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 5 cost per acquisition |
| Description | The average cost to acquire a Brand store engagement 5 pixel conversion. (Brand store engagement 5 CPA = Total cost / Brand store engagement 5). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_6** \| \| --- \| \| \\| Field label \\| Brand store engagement 6 \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 6 pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 6 \| \| Description \| The number of Brand store engagement 6 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_6** |
| \| Field label \| Brand store engagement 6 \| \| --- \| --- \| \| Description \| The number of Brand store engagement 6 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 6 |
| Description | The number of Brand store engagement 6 pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_6_views** \| \| --- \| \| \\| Field label \\| Brand store engagement 6 view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 6 pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 6 view-through conversions \| \| Description \| The number of Brand store engagement 6 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_6_views** |
| \| Field label \| Brand store engagement 6 view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 6 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 6 view-through conversions |
| Description | The number of Brand store engagement 6 pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_6_clicks** \| \| --- \| \| \\| Field label \\| Brand store engagement 6 click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 6 pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 6 click-through conversions \| \| Description \| The number of Brand store engagement 6 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_6_clicks** |
| \| Field label \| Brand store engagement 6 click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 6 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 6 click-through conversions |
| Description | The number of Brand store engagement 6 pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_6_cvr** \| \| --- \| \| \\| Field label \\| Brand store engagement 6 conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 6 pixel conversions relative to the number of ad impressions. (Brand store engagement 6 CVR = Brand store engagement 6 / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 6 conversion rate \| \| Description \| The number of Brand store engagement 6 pixel conversions relative to the number of ad impressions. (Brand store engagement 6 CVR = Brand store engagement 6 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_6_cvr** |
| \| Field label \| Brand store engagement 6 conversion rate \| \| --- \| --- \| \| Description \| The number of Brand store engagement 6 pixel conversions relative to the number of ad impressions. (Brand store engagement 6 CVR = Brand store engagement 6 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 6 conversion rate |
| Description | The number of Brand store engagement 6 pixel conversions relative to the number of ad impressions. (Brand store engagement 6 CVR = Brand store engagement 6 / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_6_cpa** \| \| --- \| \| \\| Field label \\| Brand store engagement 6 cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand store engagement 6 pixel conversion. (Brand store engagement 6 CPA = Total cost / Brand store engagement 6). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 6 cost per acquisition \| \| Description \| The average cost to acquire a Brand store engagement 6 pixel conversion. (Brand store engagement 6 CPA = Total cost / Brand store engagement 6). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_6_cpa** |
| \| Field label \| Brand store engagement 6 cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand store engagement 6 pixel conversion. (Brand store engagement 6 CPA = Total cost / Brand store engagement 6). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 6 cost per acquisition |
| Description | The average cost to acquire a Brand store engagement 6 pixel conversion. (Brand store engagement 6 CPA = Total cost / Brand store engagement 6). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_7** \| \| --- \| \| \\| Field label \\| Brand store engagement 7 \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 7 pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 7 \| \| Description \| The number of Brand store engagement 7 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_7** |
| \| Field label \| Brand store engagement 7 \| \| --- \| --- \| \| Description \| The number of Brand store engagement 7 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 7 |
| Description | The number of Brand store engagement 7 pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__homepage_visit_cvr_14d** \| \| --- \| \| \\| Field label \\| Homepage visit conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Homepage visit pixel conversions relative to the number of ad impressions. (Homepage visit CVR = Homepage visit / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Homepage visit conversion rate \| \| Description \| The number of Homepage visit pixel conversions relative to the number of ad impressions. (Homepage visit CVR = Homepage visit / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__homepage_visit_cvr_14d** |
| \| Field label \| Homepage visit conversion rate \| \| --- \| --- \| \| Description \| The number of Homepage visit pixel conversions relative to the number of ad impressions. (Homepage visit CVR = Homepage visit / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Homepage visit conversion rate |
| Description | The number of Homepage visit pixel conversions relative to the number of ad impressions. (Homepage visit CVR = Homepage visit / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_7_views** \| \| --- \| \| \\| Field label \\| Brand store engagement 7 view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 7 pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 7 view-through conversions \| \| Description \| The number of Brand store engagement 7 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_7_views** |
| \| Field label \| Brand store engagement 7 view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 7 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 7 view-through conversions |
| Description | The number of Brand store engagement 7 pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__message_sent_cvr_14d** \| \| --- \| \| \\| Field label \\| Message sent conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Message sent pixel conversions relative to the number of ad impressions. (Message sent CVR = Message sent / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Message sent conversion rate \| \| Description \| The number of Message sent pixel conversions relative to the number of ad impressions. (Message sent CVR = Message sent / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__message_sent_cvr_14d** |
| \| Field label \| Message sent conversion rate \| \| --- \| --- \| \| Description \| The number of Message sent pixel conversions relative to the number of ad impressions. (Message sent CVR = Message sent / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Message sent conversion rate |
| Description | The number of Message sent pixel conversions relative to the number of ad impressions. (Message sent CVR = Message sent / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_7_clicks** \| \| --- \| \| \\| Field label \\| Brand store engagement 7 click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 7 pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 7 click-through conversions \| \| Description \| The number of Brand store engagement 7 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_7_clicks** |
| \| Field label \| Brand store engagement 7 click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 7 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 7 click-through conversions |
| Description | The number of Brand store engagement 7 pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_5_cpa** \| \| --- \| \| \\| Field label \\| Brand store engagement 5 cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand store engagement 5 pixel conversion. (Brand store engagement 5 CPA = Total cost / Brand store engagement 5). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 5 cost per acquisition \| \| Description \| The average cost to acquire a Brand store engagement 5 pixel conversion. (Brand store engagement 5 CPA = Total cost / Brand store engagement 5). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_5_cpa** |
| \| Field label \| Brand store engagement 5 cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand store engagement 5 pixel conversion. (Brand store engagement 5 CPA = Total cost / Brand store engagement 5). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 5 cost per acquisition |
| Description | The average cost to acquire a Brand store engagement 5 pixel conversion. (Brand store engagement 5 CPA = Total cost / Brand store engagement 5). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_7_cvr** \| \| --- \| \| \\| Field label \\| Brand store engagement 7 conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 7 pixel conversions relative to the number of ad impressions. (Brand store engagement 7 CVR = Brand store engagement 7 / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 7 conversion rate \| \| Description \| The number of Brand store engagement 7 pixel conversions relative to the number of ad impressions. (Brand store engagement 7 CVR = Brand store engagement 7 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_7_cvr** |
| \| Field label \| Brand store engagement 7 conversion rate \| \| --- \| --- \| \| Description \| The number of Brand store engagement 7 pixel conversions relative to the number of ad impressions. (Brand store engagement 7 CVR = Brand store engagement 7 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 7 conversion rate |
| Description | The number of Brand store engagement 7 pixel conversions relative to the number of ad impressions. (Brand store engagement 7 CVR = Brand store engagement 7 / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_2_cvr** \| \| --- \| \| \\| Field label \\| Brand store engagement 2 conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 2 pixel conversions relative to the number of ad impressions. (Brand store engagement 2 CVR = Brand store engagement 2 / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 2 conversion rate \| \| Description \| The number of Brand store engagement 2 pixel conversions relative to the number of ad impressions. (Brand store engagement 2 CVR = Brand store engagement 2 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_2_cvr** |
| \| Field label \| Brand store engagement 2 conversion rate \| \| --- \| --- \| \| Description \| The number of Brand store engagement 2 pixel conversions relative to the number of ad impressions. (Brand store engagement 2 CVR = Brand store engagement 2 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 2 conversion rate |
| Description | The number of Brand store engagement 2 pixel conversions relative to the number of ad impressions. (Brand store engagement 2 CVR = Brand store engagement 2 / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_7_cpa** \| \| --- \| \| \\| Field label \\| Brand store engagement 7 cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand store engagement 7 pixel conversion. (Brand store engagement 7 CPA = Total cost / Brand store engagement 7). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 7 cost per acquisition \| \| Description \| The average cost to acquire a Brand store engagement 7 pixel conversion. (Brand store engagement 7 CPA = Total cost / Brand store engagement 7). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_7_cpa** |
| \| Field label \| Brand store engagement 7 cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand store engagement 7 pixel conversion. (Brand store engagement 7 CPA = Total cost / Brand store engagement 7). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 7 cost per acquisition |
| Description | The average cost to acquire a Brand store engagement 7 pixel conversion. (Brand store engagement 7 CPA = Total cost / Brand store engagement 7). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__registration_confirm_page_clicks_14d** \| \| --- \| \| \\| Field label \\| Registration confirm page click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration confirm page pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration confirm page click-through conversions \| \| Description \| The number of Registration confirm page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__registration_confirm_page_clicks_14d** |
| \| Field label \| Registration confirm page click-through conversions \| \| --- \| --- \| \| Description \| The number of Registration confirm page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration confirm page click-through conversions |
| Description | The number of Registration confirm page pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__product_purchased_views** \| \| --- \| \| \\| Field label \\| Product purchased view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Product purchased pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Product purchased view-through conversions \| \| Description \| The number of Product purchased pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__product_purchased_views** |
| \| Field label \| Product purchased view-through conversions \| \| --- \| --- \| \| Description \| The number of Product purchased pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Product purchased view-through conversions |
| Description | The number of Product purchased pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__success_page_views_14d** \| \| --- \| \| \\| Field label \\| Success page view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Success page pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Success page view-through conversions \| \| Description \| The number of Success page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__success_page_views_14d** |
| \| Field label \| Success page view-through conversions \| \| --- \| --- \| \| Description \| The number of Success page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Success page view-through conversions |
| Description | The number of Success page pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__product_purchased_clicks** \| \| --- \| \| \\| Field label \\| Product purchased click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Product purchased pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Product purchased click-through conversions \| \| Description \| The number of Product purchased pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__product_purchased_clicks** |
| \| Field label \| Product purchased click-through conversions \| \| --- \| --- \| \| Description \| The number of Product purchased pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Product purchased click-through conversions |
| Description | The number of Product purchased pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__purchase_button_14d** \| \| --- \| \| \\| Field label \\| Purchase button \\| \\| --- \\| --- \\| \\| Description \\| The number of Purchase button pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Purchase button \| \| Description \| The number of Purchase button pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__purchase_button_14d** |
| \| Field label \| Purchase button \| \| --- \| --- \| \| Description \| The number of Purchase button pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Purchase button |
| Description | The number of Purchase button pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__message_sent_14d** \| \| --- \| \| \\| Field label \\| Message sent \\| \\| --- \\| --- \\| \\| Description \\| The number of Message sent pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Message sent \| \| Description \| The number of Message sent pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__message_sent_14d** |
| \| Field label \| Message sent \| \| --- \| --- \| \| Description \| The number of Message sent pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Message sent |
| Description | The number of Message sent pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__game_interaction_cpa_14d** \| \| --- \| \| \\| Field label \\| Game interaction cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Game interaction pixel conversion. (Game interaction CPA = Total cost / Game interaction). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game interaction cost per acquisition \| \| Description \| The average cost to acquire a Game interaction pixel conversion. (Game interaction CPA = Total cost / Game interaction). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__game_interaction_cpa_14d** |
| \| Field label \| Game interaction cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Game interaction pixel conversion. (Game interaction CPA = Total cost / Game interaction). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game interaction cost per acquisition |
| Description | The average cost to acquire a Game interaction pixel conversion. (Game interaction CPA = Total cost / Game interaction). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__message_sent_views_14d** \| \| --- \| \| \\| Field label \\| Message sent view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Message sent pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Message sent view-through conversions \| \| Description \| The number of Message sent pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__message_sent_views_14d** |
| \| Field label \| Message sent view-through conversions \| \| --- \| --- \| \| Description \| The number of Message sent pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Message sent view-through conversions |
| Description | The number of Message sent pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__survey_finish_cvr_14d** \| \| --- \| \| \\| Field label \\| Survey finish conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey finish pixel conversions relative to the number of ad impressions. (Survey finish CVR = Survey finish / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey finish conversion rate \| \| Description \| The number of Survey finish pixel conversions relative to the number of ad impressions. (Survey finish CVR = Survey finish / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__survey_finish_cvr_14d** |
| \| Field label \| Survey finish conversion rate \| \| --- \| --- \| \| Description \| The number of Survey finish pixel conversions relative to the number of ad impressions. (Survey finish CVR = Survey finish / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey finish conversion rate |
| Description | The number of Survey finish pixel conversions relative to the number of ad impressions. (Survey finish CVR = Survey finish / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__message_sent_clicks_14d** \| \| --- \| \| \\| Field label \\| Message sent click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Message sent pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Message sent click-through conversions \| \| Description \| The number of Message sent pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__message_sent_clicks_14d** |
| \| Field label \| Message sent click-through conversions \| \| --- \| --- \| \| Description \| The number of Message sent pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Message sent click-through conversions |
| Description | The number of Message sent pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__game_load_clicks_14d** \| \| --- \| \| \\| Field label \\| Game load click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Game load pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game load click-through conversions \| \| Description \| The number of Game load pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__game_load_clicks_14d** |
| \| Field label \| Game load click-through conversions \| \| --- \| --- \| \| Description \| The number of Game load pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game load click-through conversions |
| Description | The number of Game load pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__message_sent_cvr_14d** \| \| --- \| \| \\| Field label \\| Message sent conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Message sent pixel conversions relative to the number of ad impressions. (Message sent CVR = Message sent / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Message sent conversion rate \| \| Description \| The number of Message sent pixel conversions relative to the number of ad impressions. (Message sent CVR = Message sent / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__message_sent_cvr_14d** |
| \| Field label \| Message sent conversion rate \| \| --- \| --- \| \| Description \| The number of Message sent pixel conversions relative to the number of ad impressions. (Message sent CVR = Message sent / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Message sent conversion rate |
| Description | The number of Message sent pixel conversions relative to the number of ad impressions. (Message sent CVR = Message sent / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__3p_fee_doubleclick_campaign_manager_absorbed** \| \| --- \| \| \\| Field label \\| 3P fee Doubleclick Campaign Manager (absorbed) (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee Doubleclick Campaign Manager (absorbed) (Deprecated) \| \| Description \| CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| campaign__3p_fee_doubleclick_campaign_manager_absorbed** |
| \| Field label \| 3P fee Doubleclick Campaign Manager (absorbed) (Deprecated) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee Doubleclick Campaign Manager (absorbed) (Deprecated) |
| Description | CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__message_sent_cpa_14d** \| \| --- \| \| \\| Field label \\| Message sent cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Message sent pixel conversion. (Message sent CPA = Total cost / Message sent). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Message sent cost per acquisition \| \| Description \| The average cost to acquire a Message sent pixel conversion. (Message sent CPA = Total cost / Message sent). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__message_sent_cpa_14d** |
| \| Field label \| Message sent cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Message sent pixel conversion. (Message sent CPA = Total cost / Message sent). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Message sent cost per acquisition |
| Description | The average cost to acquire a Message sent pixel conversion. (Message sent CPA = Total cost / Message sent). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_click_to_page** \| \| --- \| \| \\| Field label \\| Mashup click to page \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup click to page pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup click to page \| \| Description \| The number of Mashup click to page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_click_to_page** |
| \| Field label \| Mashup click to page \| \| --- \| --- \| \| Description \| The number of Mashup click to page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup click to page |
| Description | The number of Mashup click to page pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_click_to_page_views** \| \| --- \| \| \\| Field label \\| Mashup click to page view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup click to page pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup click to page view-through conversions \| \| Description \| The number of Mashup click to page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_click_to_page_views** |
| \| Field label \| Mashup click to page view-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup click to page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup click to page view-through conversions |
| Description | The number of Mashup click to page pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_click_to_page_clicks** \| \| --- \| \| \\| Field label \\| Mashup click to page click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup click to page pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup click to page click-through conversions \| \| Description \| The number of Mashup click to page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_click_to_page_clicks** |
| \| Field label \| Mashup click to page click-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup click to page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup click to page click-through conversions |
| Description | The number of Mashup click to page pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_click_to_page_cvr** \| \| --- \| \| \\| Field label \\| Mashup click to page conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup click to page pixel conversions relative to the number of ad impressions. (Mashup click to page CVR = Mashup click to page / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup click to page conversion rate \| \| Description \| The number of Mashup click to page pixel conversions relative to the number of ad impressions. (Mashup click to page CVR = Mashup click to page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_click_to_page_cvr** |
| \| Field label \| Mashup click to page conversion rate \| \| --- \| --- \| \| Description \| The number of Mashup click to page pixel conversions relative to the number of ad impressions. (Mashup click to page CVR = Mashup click to page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup click to page conversion rate |
| Description | The number of Mashup click to page pixel conversions relative to the number of ad impressions. (Mashup click to page CVR = Mashup click to page / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_click_to_page_cpa** \| \| --- \| \| \\| Field label \\| Mashup click to page cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mashup click to page pixel conversion. (Mashup click to page CPA = Total cost / Mashup click to page). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup click to page cost per acquisition \| \| Description \| The average cost to acquire a Mashup click to page pixel conversion. (Mashup click to page CPA = Total cost / Mashup click to page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_click_to_page_cpa** |
| \| Field label \| Mashup click to page cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mashup click to page pixel conversion. (Mashup click to page CPA = Total cost / Mashup click to page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup click to page cost per acquisition |
| Description | The average cost to acquire a Mashup click to page pixel conversion. (Mashup click to page CPA = Total cost / Mashup click to page). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_backup_image** \| \| --- \| \| \\| Field label \\| Mashup backup image \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup backup image pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup backup image \| \| Description \| The number of Mashup backup image pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_backup_image** |
| \| Field label \| Mashup backup image \| \| --- \| --- \| \| Description \| The number of Mashup backup image pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup backup image |
| Description | The number of Mashup backup image pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_backup_image_views** \| \| --- \| \| \\| Field label \\| Mashup backup image view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup backup image pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup backup image view-through conversions \| \| Description \| The number of Mashup backup image pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_backup_image_views** |
| \| Field label \| Mashup backup image view-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup backup image pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup backup image view-through conversions |
| Description | The number of Mashup backup image pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_1_views** \| \| --- \| \| \\| Field label \\| Brand store engagement 1 view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 1 pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 1 view-through conversions \| \| Description \| The number of Brand store engagement 1 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_1_views** |
| \| Field label \| Brand store engagement 1 view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 1 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 1 view-through conversions |
| Description | The number of Brand store engagement 1 pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_backup_image_cvr** \| \| --- \| \| \\| Field label \\| Mashup backup image conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup backup image pixel conversions relative to the number of ad impressions. (Mashup backup image CVR = Mashup backup image / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup backup image conversion rate \| \| Description \| The number of Mashup backup image pixel conversions relative to the number of ad impressions. (Mashup backup image CVR = Mashup backup image / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_backup_image_cvr** |
| \| Field label \| Mashup backup image conversion rate \| \| --- \| --- \| \| Description \| The number of Mashup backup image pixel conversions relative to the number of ad impressions. (Mashup backup image CVR = Mashup backup image / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup backup image conversion rate |
| Description | The number of Mashup backup image pixel conversions relative to the number of ad impressions. (Mashup backup image CVR = Mashup backup image / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_backup_image_cpa** \| \| --- \| \| \\| Field label \\| Mashup backup image cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mashup backup image pixel conversion. (Mashup backup image CPA = Total cost / Mashup backup image). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup backup image cost per acquisition \| \| Description \| The average cost to acquire a Mashup backup image pixel conversion. (Mashup backup image CPA = Total cost / Mashup backup image). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_backup_image_cpa** |
| \| Field label \| Mashup backup image cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mashup backup image pixel conversion. (Mashup backup image CPA = Total cost / Mashup backup image). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup backup image cost per acquisition |
| Description | The average cost to acquire a Mashup backup image pixel conversion. (Mashup backup image CPA = Total cost / Mashup backup image). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__homepage_visit_14d** \| \| --- \| \| \\| Field label \\| Homepage visit \\| \\| --- \\| --- \\| \\| Description \\| The number of Homepage visit pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Homepage visit \| \| Description \| The number of Homepage visit pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__homepage_visit_14d** |
| \| Field label \| Homepage visit \| \| --- \| --- \| \| Description \| The number of Homepage visit pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Homepage visit |
| Description | The number of Homepage visit pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__homepage_visit_views_14d** \| \| --- \| \| \\| Field label \\| Homepage visit view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Homepage visit pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Homepage visit view-through conversions \| \| Description \| The number of Homepage visit pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__homepage_visit_views_14d** |
| \| Field label \| Homepage visit view-through conversions \| \| --- \| --- \| \| Description \| The number of Homepage visit pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Homepage visit view-through conversions |
| Description | The number of Homepage visit pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__homepage_visit_clicks_14d** \| \| --- \| \| \\| Field label \\| Homepage visit click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Homepage visit pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Homepage visit click-through conversions \| \| Description \| The number of Homepage visit pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__homepage_visit_clicks_14d** |
| \| Field label \| Homepage visit click-through conversions \| \| --- \| --- \| \| Description \| The number of Homepage visit pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Homepage visit click-through conversions |
| Description | The number of Homepage visit pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__homepage_visit_cvr_14d** \| \| --- \| \| \\| Field label \\| Homepage visit conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Homepage visit pixel conversions relative to the number of ad impressions. (Homepage visit CVR = Homepage visit / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Homepage visit conversion rate \| \| Description \| The number of Homepage visit pixel conversions relative to the number of ad impressions. (Homepage visit CVR = Homepage visit / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__homepage_visit_cvr_14d** |
| \| Field label \| Homepage visit conversion rate \| \| --- \| --- \| \| Description \| The number of Homepage visit pixel conversions relative to the number of ad impressions. (Homepage visit CVR = Homepage visit / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Homepage visit conversion rate |
| Description | The number of Homepage visit pixel conversions relative to the number of ad impressions. (Homepage visit CVR = Homepage visit / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__homepage_visit_cpa_14d** \| \| --- \| \| \\| Field label \\| Homepage visit cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Homepage visit pixel conversion. (Homepage visit CPA = Total cost / Homepage visit). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Homepage visit cost per acquisition \| \| Description \| The average cost to acquire a Homepage visit pixel conversion. (Homepage visit CPA = Total cost / Homepage visit). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__homepage_visit_cpa_14d** |
| \| Field label \| Homepage visit cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Homepage visit pixel conversion. (Homepage visit CPA = Total cost / Homepage visit). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Homepage visit cost per acquisition |
| Description | The average cost to acquire a Homepage visit pixel conversion. (Homepage visit CPA = Total cost / Homepage visit). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_subscribe_and_save_14d** \| \| --- \| \| \\| Field label \\| Mashup subscribe and save \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup subscribe and save pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup subscribe and save \| \| Description \| The number of Mashup subscribe and save pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_subscribe_and_save_14d** |
| \| Field label \| Mashup subscribe and save \| \| --- \| --- \| \| Description \| The number of Mashup subscribe and save pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup subscribe and save |
| Description | The number of Mashup subscribe and save pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_add_to_cart_14d** \| \| --- \| \| \\| Field label \\| Mashup add to cart \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to cart pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to cart \| \| Description \| The number of Mashup add to cart pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_add_to_cart_14d** |
| \| Field label \| Mashup add to cart \| \| --- \| --- \| \| Description \| The number of Mashup add to cart pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to cart |
| Description | The number of Mashup add to cart pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_add_to_cart_clicks_14d** \| \| --- \| \| \\| Field label \\| Mashup add to cart click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to cart pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to cart click-through conversions \| \| Description \| The number of Mashup add to cart pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_add_to_cart_clicks_14d** |
| \| Field label \| Mashup add to cart click-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup add to cart pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to cart click-through conversions |
| Description | The number of Mashup add to cart pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_add_to_cart_views_14d** \| \| --- \| \| \\| Field label \\| Mashup add to cart view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to cart pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to cart view-through conversions \| \| Description \| The number of Mashup add to cart pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_add_to_cart_views_14d** |
| \| Field label \| Mashup add to cart view-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup add to cart pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to cart view-through conversions |
| Description | The number of Mashup add to cart pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_backup_image_cpa** \| \| --- \| \| \\| Field label \\| Mashup backup image cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mashup backup image pixel conversion. (Mashup backup image CPA = Total cost / Mashup backup image). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup backup image cost per acquisition \| \| Description \| The average cost to acquire a Mashup backup image pixel conversion. (Mashup backup image CPA = Total cost / Mashup backup image). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_backup_image_cpa** |
| \| Field label \| Mashup backup image cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mashup backup image pixel conversion. (Mashup backup image CPA = Total cost / Mashup backup image). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup backup image cost per acquisition |
| Description | The average cost to acquire a Mashup backup image pixel conversion. (Mashup backup image CPA = Total cost / Mashup backup image). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_add_to_cart_clicks_14d** \| \| --- \| \| \\| Field label \\| Mashup add to cart click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to cart pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to cart click-through conversions \| \| Description \| The number of Mashup add to cart pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_add_to_cart_clicks_14d** |
| \| Field label \| Mashup add to cart click-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup add to cart pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to cart click-through conversions |
| Description | The number of Mashup add to cart pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_click_to_page_clicks** \| \| --- \| \| \\| Field label \\| Mashup click to page click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup click to page pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup click to page click-through conversions \| \| Description \| The number of Mashup click to page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_click_to_page_clicks** |
| \| Field label \| Mashup click to page click-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup click to page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup click to page click-through conversions |
| Description | The number of Mashup click to page pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_add_to_cart_cvr_14d** \| \| --- \| \| \\| Field label \\| Mashup add to cart conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to cart pixel conversions relative to the number of ad impressions. (Mashup add to cart CVR = Mashup add to cart / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to cart conversion rate \| \| Description \| The number of Mashup add to cart pixel conversions relative to the number of ad impressions. (Mashup add to cart CVR = Mashup add to cart / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_add_to_cart_cvr_14d** |
| \| Field label \| Mashup add to cart conversion rate \| \| --- \| --- \| \| Description \| The number of Mashup add to cart pixel conversions relative to the number of ad impressions. (Mashup add to cart CVR = Mashup add to cart / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to cart conversion rate |
| Description | The number of Mashup add to cart pixel conversions relative to the number of ad impressions. (Mashup add to cart CVR = Mashup add to cart / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__product_purchased_clicks** \| \| --- \| \| \\| Field label \\| Product purchased click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Product purchased pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Product purchased click-through conversions \| \| Description \| The number of Product purchased pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__product_purchased_clicks** |
| \| Field label \| Product purchased click-through conversions \| \| --- \| --- \| \| Description \| The number of Product purchased pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Product purchased click-through conversions |
| Description | The number of Product purchased pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_add_to_cart_cpa_14d** \| \| --- \| \| \\| Field label \\| Mashup add to cart cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mashup add to cart pixel conversion. (Mashup add to cart CPA = Total cost / Mashup add to cart). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to cart cost per acquisition \| \| Description \| The average cost to acquire a Mashup add to cart pixel conversion. (Mashup add to cart CPA = Total cost / Mashup add to cart). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_add_to_cart_cpa_14d** |
| \| Field label \| Mashup add to cart cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mashup add to cart pixel conversion. (Mashup add to cart CPA = Total cost / Mashup add to cart). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to cart cost per acquisition |
| Description | The average cost to acquire a Mashup add to cart pixel conversion. (Mashup add to cart CPA = Total cost / Mashup add to cart). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_6_cvr** \| \| --- \| \| \\| Field label \\| Brand store engagement 6 conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 6 pixel conversions relative to the number of ad impressions. (Brand store engagement 6 CVR = Brand store engagement 6 / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 6 conversion rate \| \| Description \| The number of Brand store engagement 6 pixel conversions relative to the number of ad impressions. (Brand store engagement 6 CVR = Brand store engagement 6 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_6_cvr** |
| \| Field label \| Brand store engagement 6 conversion rate \| \| --- \| --- \| \| Description \| The number of Brand store engagement 6 pixel conversions relative to the number of ad impressions. (Brand store engagement 6 CVR = Brand store engagement 6 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 6 conversion rate |
| Description | The number of Brand store engagement 6 pixel conversions relative to the number of ad impressions. (Brand store engagement 6 CVR = Brand store engagement 6 / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_add_to_wishlist_14d** \| \| --- \| \| \\| Field label \\| Mashup add to wishlist \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to wishlist pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to wishlist \| \| Description \| The number of Mashup add to wishlist pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_add_to_wishlist_14d** |
| \| Field label \| Mashup add to wishlist \| \| --- \| --- \| \| Description \| The number of Mashup add to wishlist pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to wishlist |
| Description | The number of Mashup add to wishlist pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_5** \| \| --- \| \| \\| Field label \\| Brand store engagement 5 \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 5 pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 5 \| \| Description \| The number of Brand store engagement 5 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_5** |
| \| Field label \| Brand store engagement 5 \| \| --- \| --- \| \| Description \| The number of Brand store engagement 5 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 5 |
| Description | The number of Brand store engagement 5 pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_add_to_wishlist_views_14d** \| \| --- \| \| \\| Field label \\| Mashup add to wishlist view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to wishlist pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to wishlist view-through conversions \| \| Description \| The number of Mashup add to wishlist pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_add_to_wishlist_views_14d** |
| \| Field label \| Mashup add to wishlist view-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup add to wishlist pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to wishlist view-through conversions |
| Description | The number of Mashup add to wishlist pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_3_clicks** \| \| --- \| \| \\| Field label \\| Brand store engagement 3 click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 3 pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 3 click-through conversions \| \| Description \| The number of Brand store engagement 3 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_3_clicks** |
| \| Field label \| Brand store engagement 3 click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 3 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 3 click-through conversions |
| Description | The number of Brand store engagement 3 pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_add_to_wishlist_clicks_14d** \| \| --- \| \| \\| Field label \\| Mashup add to wishlist click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to wishlist pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to wishlist click-through conversions \| \| Description \| The number of Mashup add to wishlist pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_add_to_wishlist_clicks_14d** |
| \| Field label \| Mashup add to wishlist click-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup add to wishlist pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to wishlist click-through conversions |
| Description | The number of Mashup add to wishlist pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_1_cpa** \| \| --- \| \| \\| Field label \\| Brand store engagement 1 cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand store engagement 1 pixel conversion. (Brand store engagement 1 CPA = Total cost / Brand store engagement 1). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 1 cost per acquisition \| \| Description \| The average cost to acquire a Brand store engagement 1 pixel conversion. (Brand store engagement 1 CPA = Total cost / Brand store engagement 1). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_1_cpa** |
| \| Field label \| Brand store engagement 1 cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand store engagement 1 pixel conversion. (Brand store engagement 1 CPA = Total cost / Brand store engagement 1). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 1 cost per acquisition |
| Description | The average cost to acquire a Brand store engagement 1 pixel conversion. (Brand store engagement 1 CPA = Total cost / Brand store engagement 1). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_add_to_wishlist_cvr_14d** \| \| --- \| \| \\| Field label \\| Mashup add to wishlist conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to wishlist pixel conversions relative to the number of ad impressions. (Mashup add to wishlist CVR = Mashup add to wishlist / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to wishlist conversion rate \| \| Description \| The number of Mashup add to wishlist pixel conversions relative to the number of ad impressions. (Mashup add to wishlist CVR = Mashup add to wishlist / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_add_to_wishlist_cvr_14d** |
| \| Field label \| Mashup add to wishlist conversion rate \| \| --- \| --- \| \| Description \| The number of Mashup add to wishlist pixel conversions relative to the number of ad impressions. (Mashup add to wishlist CVR = Mashup add to wishlist / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to wishlist conversion rate |
| Description | The number of Mashup add to wishlist pixel conversions relative to the number of ad impressions. (Mashup add to wishlist CVR = Mashup add to wishlist / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__store_locator_page_views_14d** \| \| --- \| \| \\| Field label \\| Store locator page view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Store locator page pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Store locator page view-through conversions \| \| Description \| The number of Store locator page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__store_locator_page_views_14d** |
| \| Field label \| Store locator page view-through conversions \| \| --- \| --- \| \| Description \| The number of Store locator page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Store locator page view-through conversions |
| Description | The number of Store locator page pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_add_to_wishlist_cpa_14d** \| \| --- \| \| \\| Field label \\| Mashup add to wishlist cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mashup add to wishlist pixel conversion. (Mashup add to wishlist CPA = Total cost / Mashup add to wishlist). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to wishlist cost per acquisition \| \| Description \| The average cost to acquire a Mashup add to wishlist pixel conversion. (Mashup add to wishlist CPA = Total cost / Mashup add to wishlist). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_add_to_wishlist_cpa_14d** |
| \| Field label \| Mashup add to wishlist cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mashup add to wishlist pixel conversion. (Mashup add to wishlist CPA = Total cost / Mashup add to wishlist). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to wishlist cost per acquisition |
| Description | The average cost to acquire a Mashup add to wishlist pixel conversion. (Mashup add to wishlist CPA = Total cost / Mashup add to wishlist). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__registration_form_cvr_14d** \| \| --- \| \| \\| Field label \\| Registration form conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration form pixel conversions relative to the number of ad impressions. (Registration form CVR = Registration form / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration form conversion rate \| \| Description \| The number of Registration form pixel conversions relative to the number of ad impressions. (Registration form CVR = Registration form / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__registration_form_cvr_14d** |
| \| Field label \| Registration form conversion rate \| \| --- \| --- \| \| Description \| The number of Registration form pixel conversions relative to the number of ad impressions. (Registration form CVR = Registration form / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration form conversion rate |
| Description | The number of Registration form pixel conversions relative to the number of ad impressions. (Registration form CVR = Registration form / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_subscribe_and_save_14d** \| \| --- \| \| \\| Field label \\| Mashup subscribe and save \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup subscribe and save pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup subscribe and save \| \| Description \| The number of Mashup subscribe and save pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_subscribe_and_save_14d** |
| \| Field label \| Mashup subscribe and save \| \| --- \| --- \| \| Description \| The number of Mashup subscribe and save pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup subscribe and save |
| Description | The number of Mashup subscribe and save pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__thank_you_page_14d** \| \| --- \| \| \\| Field label \\| Thank you page \\| \\| --- \\| --- \\| \\| Description \\| The number of Thank you page pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Thank you page \| \| Description \| The number of Thank you page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__thank_you_page_14d** |
| \| Field label \| Thank you page \| \| --- \| --- \| \| Description \| The number of Thank you page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Thank you page |
| Description | The number of Thank you page pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_subscribe_and_save_click_views_14d** \| \| --- \| \| \\| Field label \\| Mashup subscribe and save view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup Subscribe and Save click pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup subscribe and save view-through conversions \| \| Description \| The number of Mashup Subscribe and Save click pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_subscribe_and_save_click_views_14d** |
| \| Field label \| Mashup subscribe and save view-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup Subscribe and Save click pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup subscribe and save view-through conversions |
| Description | The number of Mashup Subscribe and Save click pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__subscription_button_clicks_14d** \| \| --- \| \| \\| Field label \\| Subscription button click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Subscription button pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Subscription button click-through conversions \| \| Description \| The number of Subscription button pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__subscription_button_clicks_14d** |
| \| Field label \| Subscription button click-through conversions \| \| --- \| --- \| \| Description \| The number of Subscription button pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Subscription button click-through conversions |
| Description | The number of Subscription button pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_subscribe_and_save_click_14d** \| \| --- \| \| \\| Field label \\| Mashup subscribe and save click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup Subscribe and Save click pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup subscribe and save click-through conversions \| \| Description \| The number of Mashup Subscribe and Save click pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_subscribe_and_save_click_14d** |
| \| Field label \| Mashup subscribe and save click-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup Subscribe and Save click pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup subscribe and save click-through conversions |
| Description | The number of Mashup Subscribe and Save click pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__purchase_button_cpa_14d** \| \| --- \| \| \\| Field label \\| Purchase button cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Purchase button pixel conversion. (Purchase button CPA = Total cost / Purchase button). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Purchase button cost per acquisition \| \| Description \| The average cost to acquire a Purchase button pixel conversion. (Purchase button CPA = Total cost / Purchase button). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__purchase_button_cpa_14d** |
| \| Field label \| Purchase button cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Purchase button pixel conversion. (Purchase button CPA = Total cost / Purchase button). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Purchase button cost per acquisition |
| Description | The average cost to acquire a Purchase button pixel conversion. (Purchase button CPA = Total cost / Purchase button). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_subscribe_and_save_cvr_14d** \| \| --- \| \| \\| Field label \\| Mashup subscribe and save conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup subscribe and save pixel conversions relative to the number of ad impressions. (Mashup subscribe and save CVR = Mashup subscribe and save / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup subscribe and save conversion rate \| \| Description \| The number of Mashup subscribe and save pixel conversions relative to the number of ad impressions. (Mashup subscribe and save CVR = Mashup subscribe and save / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_subscribe_and_save_cvr_14d** |
| \| Field label \| Mashup subscribe and save conversion rate \| \| --- \| --- \| \| Description \| The number of Mashup subscribe and save pixel conversions relative to the number of ad impressions. (Mashup subscribe and save CVR = Mashup subscribe and save / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup subscribe and save conversion rate |
| Description | The number of Mashup subscribe and save pixel conversions relative to the number of ad impressions. (Mashup subscribe and save CVR = Mashup subscribe and save / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__submit_button_views_14d** \| \| --- \| \| \\| Field label \\| Submit button view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Submit button pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Submit button view-through conversions \| \| Description \| The number of Submit button pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__submit_button_views_14d** |
| \| Field label \| Submit button view-through conversions \| \| --- \| --- \| \| Description \| The number of Submit button pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Submit button view-through conversions |
| Description | The number of Submit button pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_subscribe_and_save_cpa_14d** \| \| --- \| \| \\| Field label \\| Mashup subscribe and save cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mashup subscribe and save pixel conversion. (Mashup subscribe and save CPA = Total cost / Mashup subscribe and save). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup subscribe and save cost per acquisition \| \| Description \| The average cost to acquire a Mashup subscribe and save pixel conversion. (Mashup subscribe and save CPA = Total cost / Mashup subscribe and save). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_subscribe_and_save_cpa_14d** |
| \| Field label \| Mashup subscribe and save cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mashup subscribe and save pixel conversion. (Mashup subscribe and save CPA = Total cost / Mashup subscribe and save). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup subscribe and save cost per acquisition |
| Description | The average cost to acquire a Mashup subscribe and save pixel conversion. (Mashup subscribe and save CPA = Total cost / Mashup subscribe and save). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__email_load_cvr_14d** \| \| --- \| \| \\| Field label \\| Email load conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Email load pixel conversions relative to the number of ad impressions. (Email load CVR = Email load / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email load conversion rate \| \| Description \| The number of Email load pixel conversions relative to the number of ad impressions. (Email load CVR = Email load / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__email_load_cvr_14d** |
| \| Field label \| Email load conversion rate \| \| --- \| --- \| \| Description \| The number of Email load pixel conversions relative to the number of ad impressions. (Email load CVR = Email load / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email load conversion rate |
| Description | The number of Email load pixel conversions relative to the number of ad impressions. (Email load CVR = Email load / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_clip_coupon_click_14d** \| \| --- \| \| \\| Field label \\| Mashup clip coupon click \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup clip coupon click pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup clip coupon click \| \| Description \| The number of Mashup clip coupon click pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_clip_coupon_click_14d** |
| \| Field label \| Mashup clip coupon click \| \| --- \| --- \| \| Description \| The number of Mashup clip coupon click pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup clip coupon click |
| Description | The number of Mashup clip coupon click pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__game_interaction_14d** \| \| --- \| \| \\| Field label \\| Game interaction \\| \\| --- \\| --- \\| \\| Description \\| The number of Game interaction pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game interaction \| \| Description \| The number of Game interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__game_interaction_14d** |
| \| Field label \| Game interaction \| \| --- \| --- \| \| Description \| The number of Game interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game interaction |
| Description | The number of Game interaction pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_clip_coupon_click_views_14d** \| \| --- \| \| \\| Field label \\| Mashup clip coupon click view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup clip coupon click pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup clip coupon click view-through conversions \| \| Description \| The number of Mashup clip coupon click pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_clip_coupon_click_views_14d** |
| \| Field label \| Mashup clip coupon click view-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup clip coupon click pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup clip coupon click view-through conversions |
| Description | The number of Mashup clip coupon click pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__banner_interaction_clicks_14d** \| \| --- \| \| \\| Field label \\| Banner interaction click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Banner interaction pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Banner interaction click-through conversions \| \| Description \| The number of Banner interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__banner_interaction_clicks_14d** |
| \| Field label \| Banner interaction click-through conversions \| \| --- \| --- \| \| Description \| The number of Banner interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Banner interaction click-through conversions |
| Description | The number of Banner interaction pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_clip_coupon_click_clicks_14d** \| \| --- \| \| \\| Field label \\| Mashup clip coupon click click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup clip coupon click pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup clip coupon click click-through conversions \| \| Description \| The number of Mashup clip coupon click pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_clip_coupon_click_clicks_14d** |
| \| Field label \| Mashup clip coupon click click-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup clip coupon click pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup clip coupon click click-through conversions |
| Description | The number of Mashup clip coupon click pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__survey_start_cpa_14d** \| \| --- \| \| \\| Field label \\| Survey start cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Survey start pixel conversion. (Survey start CPA = Total cost / Survey start). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey start cost per acquisition \| \| Description \| The average cost to acquire a Survey start pixel conversion. (Survey start CPA = Total cost / Survey start). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__survey_start_cpa_14d** |
| \| Field label \| Survey start cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Survey start pixel conversion. (Survey start CPA = Total cost / Survey start). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey start cost per acquisition |
| Description | The average cost to acquire a Survey start pixel conversion. (Survey start CPA = Total cost / Survey start). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_clip_coupon_click_cvr_14d** \| \| --- \| \| \\| Field label \\| Mashup clip coupon click conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup clip coupon click pixel conversions relative to the number of ad impressions. (Mashup clip coupon click CVR = Mashup clip coupon click / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup clip coupon click conversion rate \| \| Description \| The number of Mashup clip coupon click pixel conversions relative to the number of ad impressions. (Mashup clip coupon click CVR = Mashup clip coupon click / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_clip_coupon_click_cvr_14d** |
| \| Field label \| Mashup clip coupon click conversion rate \| \| --- \| --- \| \| Description \| The number of Mashup clip coupon click pixel conversions relative to the number of ad impressions. (Mashup clip coupon click CVR = Mashup clip coupon click / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup clip coupon click conversion rate |
| Description | The number of Mashup clip coupon click pixel conversions relative to the number of ad impressions. (Mashup clip coupon click CVR = Mashup clip coupon click / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__widget_load_views_14d** \| \| --- \| \| \\| Field label \\| Widget load view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget load pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget load view-through conversions \| \| Description \| The number of Widget load pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__widget_load_views_14d** |
| \| Field label \| Widget load view-through conversions \| \| --- \| --- \| \| Description \| The number of Widget load pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget load view-through conversions |
| Description | The number of Widget load pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_clip_coupon_click_cpa_14d** \| \| --- \| \| \\| Field label \\| Mashup clip coupon click cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mashup clip coupon click pixel conversion. (Mashup clip coupon click CPA = Total cost / Mashup clip coupon click). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup clip coupon click cost per acquisition \| \| Description \| The average cost to acquire a Mashup clip coupon click pixel conversion. (Mashup clip coupon click CPA = Total cost / Mashup clip coupon click). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_clip_coupon_click_cpa_14d** |
| \| Field label \| Mashup clip coupon click cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mashup clip coupon click pixel conversion. (Mashup clip coupon click CPA = Total cost / Mashup clip coupon click). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup clip coupon click cost per acquisition |
| Description | The average cost to acquire a Mashup clip coupon click pixel conversion. (Mashup clip coupon click CPA = Total cost / Mashup clip coupon click). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__sign_up_page_cvr_14d** \| \| --- \| \| \\| Field label \\| Sign up page conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Sign up page pixel conversions relative to the number of ad impressions. (Sign up page CVR = Sign up page / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Sign up page conversion rate \| \| Description \| The number of Sign up page pixel conversions relative to the number of ad impressions. (Sign up page CVR = Sign up page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__sign_up_page_cvr_14d** |
| \| Field label \| Sign up page conversion rate \| \| --- \| --- \| \| Description \| The number of Sign up page pixel conversions relative to the number of ad impressions. (Sign up page CVR = Sign up page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Sign up page conversion rate |
| Description | The number of Sign up page pixel conversions relative to the number of ad impressions. (Sign up page CVR = Sign up page / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_shop_now_click_14d** \| \| --- \| \| \\| Field label \\| Mashup shop now click \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup shop now click pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup shop now click \| \| Description \| The number of Mashup shop now click pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_shop_now_click_14d** |
| \| Field label \| Mashup shop now click \| \| --- \| --- \| \| Description \| The number of Mashup shop now click pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup shop now click |
| Description | The number of Mashup shop now click pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__marketing_landing_page_14d** \| \| --- \| \| \\| Field label \\| Marketing landing page \\| \\| --- \\| --- \\| \\| Description \\| The number of Marketing landing page pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Marketing landing page \| \| Description \| The number of Marketing landing page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__marketing_landing_page_14d** |
| \| Field label \| Marketing landing page \| \| --- \| --- \| \| Description \| The number of Marketing landing page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Marketing landing page |
| Description | The number of Marketing landing page pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_shop_now_click_views_14d** \| \| --- \| \| \\| Field label \\| Mashup shop now click view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup shop now click pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup shop now click view-through conversions \| \| Description \| The number of Mashup shop now click pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_shop_now_click_views_14d** |
| \| Field label \| Mashup shop now click view-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup shop now click pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup shop now click view-through conversions |
| Description | The number of Mashup shop now click pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__3p_fee_cpm3_absorbed** \| \| --- \| \| \\| Field label \\| 3P fee CPM 3 (absorbed) (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee CPM 3 (absorbed) (Deprecated) \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| campaign__3p_fee_cpm3_absorbed** |
| \| Field label \| 3P fee CPM 3 (absorbed) (Deprecated) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee CPM 3 (absorbed) (Deprecated) |
| Description | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__mashup_shop_now_click_clicks_14d** \| \| --- \| \| \\| Field label \\| Mashup shop now click click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup shop now click pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup shop now click click-through conversions \| \| Description \| The number of Mashup shop now click pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_shop_now_click_clicks_14d** |
| \| Field label \| Mashup shop now click click-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup shop now click pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup shop now click click-through conversions |
| Description | The number of Mashup shop now click pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__3p_fee_cpm3** \| \| --- \| \| \\| Field label \\| 3P fee CPM 3 (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| A third party fee applied. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee CPM 3 (Deprecated) \| \| Description \| A third party fee applied. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| campaign__3p_fee_cpm3** |
| \| Field label \| 3P fee CPM 3 (Deprecated) \| \| --- \| --- \| \| Description \| A third party fee applied. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee CPM 3 (Deprecated) |
| Description | A third party fee applied. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__mashup_shop_now_click_cvr_14d** \| \| --- \| \| \\| Field label \\| Mashup shop now click conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup shop now click pixel conversions relative to the number of ad impressions. (Mashup shop now click CVR = Mashup shop now click / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup shop now click conversion rate \| \| Description \| The number of Mashup shop now click pixel conversions relative to the number of ad impressions. (Mashup shop now click CVR = Mashup shop now click / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_shop_now_click_cvr_14d** |
| \| Field label \| Mashup shop now click conversion rate \| \| --- \| --- \| \| Description \| The number of Mashup shop now click pixel conversions relative to the number of ad impressions. (Mashup shop now click CVR = Mashup shop now click / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup shop now click conversion rate |
| Description | The number of Mashup shop now click pixel conversions relative to the number of ad impressions. (Mashup shop now click CVR = Mashup shop now click / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_shop_now_click_cpa_14d** \| \| --- \| \| \\| Field label \\| Mashup shop now click cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mashup shop now click pixel conversion. (Mashup shop now click CPA = Total cost / Mashup shop now click). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup shop now click cost per acquisition \| \| Description \| The average cost to acquire a Mashup shop now click pixel conversion. (Mashup shop now click CPA = Total cost / Mashup shop now click). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_shop_now_click_cpa_14d** |
| \| Field label \| Mashup shop now click cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mashup shop now click pixel conversion. (Mashup shop now click CPA = Total cost / Mashup shop now click). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup shop now click cost per acquisition |
| Description | The average cost to acquire a Mashup shop now click pixel conversion. (Mashup shop now click CPA = Total cost / Mashup shop now click). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__referral_14d** \| \| --- \| \| \\| Field label \\| Referral \\| \\| --- \\| --- \\| \\| Description \\| The number of Referral pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Referral \| \| Description \| The number of Referral pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__referral_14d** |
| \| Field label \| Referral \| \| --- \| --- \| \| Description \| The number of Referral pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Referral |
| Description | The number of Referral pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__referral_views_14d** \| \| --- \| \| \\| Field label \\| Referral view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Referral pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Referral view-through conversions \| \| Description \| The number of Referral pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__referral_views_14d** |
| \| Field label \| Referral view-through conversions \| \| --- \| --- \| \| Description \| The number of Referral pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Referral view-through conversions |
| Description | The number of Referral pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__referral_clicks_14d** \| \| --- \| \| \\| Field label \\| Referral click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Referral pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Referral click-through conversions \| \| Description \| The number of Referral pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__referral_clicks_14d** |
| \| Field label \| Referral click-through conversions \| \| --- \| --- \| \| Description \| The number of Referral pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Referral click-through conversions |
| Description | The number of Referral pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__referral_cvr_14d** \| \| --- \| \| \\| Field label \\| Referral conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Referral pixel conversions relative to the number of ad impressions. (Referral CVR = Referral / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Referral conversion rate \| \| Description \| The number of Referral pixel conversions relative to the number of ad impressions. (Referral CVR = Referral / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__referral_cvr_14d** |
| \| Field label \| Referral conversion rate \| \| --- \| --- \| \| Description \| The number of Referral pixel conversions relative to the number of ad impressions. (Referral CVR = Referral / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Referral conversion rate |
| Description | The number of Referral pixel conversions relative to the number of ad impressions. (Referral CVR = Referral / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__referral_cpa_14d** \| \| --- \| \| \\| Field label \\| Referral cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Referral pixel conversion. (Referral CPA = Total cost / Referral). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Referral cost per acquisition \| \| Description \| The average cost to acquire a Referral pixel conversion. (Referral CPA = Total cost / Referral). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__referral_cpa_14d** |
| \| Field label \| Referral cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Referral pixel conversion. (Referral CPA = Total cost / Referral). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Referral cost per acquisition |
| Description | The average cost to acquire a Referral pixel conversion. (Referral CPA = Total cost / Referral). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__accept_14d** \| \| --- \| \| \\| Field label \\| Accept \\| \\| --- \\| --- \\| \\| Description \\| The number of Accept pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Accept \| \| Description \| The number of Accept pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__accept_14d** |
| \| Field label \| Accept \| \| --- \| --- \| \| Description \| The number of Accept pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Accept |
| Description | The number of Accept pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__accept_views_14d** \| \| --- \| \| \\| Field label \\| Accept view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Accept pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Accept view-through conversions \| \| Description \| The number of Accept pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__accept_views_14d** |
| \| Field label \| Accept view-through conversions \| \| --- \| --- \| \| Description \| The number of Accept pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Accept view-through conversions |
| Description | The number of Accept pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__accept_clicks_14d** \| \| --- \| \| \\| Field label \\| Accept click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Accept pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Accept click-through conversions \| \| Description \| The number of Accept pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__accept_clicks_14d** |
| \| Field label \| Accept click-through conversions \| \| --- \| --- \| \| Description \| The number of Accept pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Accept click-through conversions |
| Description | The number of Accept pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__accept_cvr_14d** \| \| --- \| \| \\| Field label \\| Accept conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Accept pixel conversions relative to the number of ad impressions. (Accept CVR = Accept / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Accept conversion rate \| \| Description \| The number of Accept pixel conversions relative to the number of ad impressions. (Accept CVR = Accept / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__accept_cvr_14d** |
| \| Field label \| Accept conversion rate \| \| --- \| --- \| \| Description \| The number of Accept pixel conversions relative to the number of ad impressions. (Accept CVR = Accept / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Accept conversion rate |
| Description | The number of Accept pixel conversions relative to the number of ad impressions. (Accept CVR = Accept / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__accept_cpa_14d** \| \| --- \| \| \\| Field label \\| Accept cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Accept pixel conversion. (Accept CPA = Total cost / Accept). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Accept cost per acquisition \| \| Description \| The average cost to acquire a Accept pixel conversion. (Accept CPA = Total cost / Accept). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__accept_cpa_14d** |
| \| Field label \| Accept cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Accept pixel conversion. (Accept CPA = Total cost / Accept). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Accept cost per acquisition |
| Description | The average cost to acquire a Accept pixel conversion. (Accept CPA = Total cost / Accept). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__decline_14d** \| \| --- \| \| \\| Field label \\| Decline \\| \\| --- \\| --- \\| \\| Description \\| The number of Decline pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Decline \| \| Description \| The number of Decline pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__decline_14d** |
| \| Field label \| Decline \| \| --- \| --- \| \| Description \| The number of Decline pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Decline |
| Description | The number of Decline pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__decline_views_14d** \| \| --- \| \| \\| Field label \\| Decline view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Decline pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Decline view-through conversions \| \| Description \| The number of Decline pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__decline_views_14d** |
| \| Field label \| Decline view-through conversions \| \| --- \| --- \| \| Description \| The number of Decline pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Decline view-through conversions |
| Description | The number of Decline pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__decline_clicks_14d** \| \| --- \| \| \\| Field label \\| Decline click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Decline pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Decline click-through conversions \| \| Description \| The number of Decline pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__decline_clicks_14d** |
| \| Field label \| Decline click-through conversions \| \| --- \| --- \| \| Description \| The number of Decline pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Decline click-through conversions |
| Description | The number of Decline pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__decline_cvr_14d** \| \| --- \| \| \\| Field label \\| Decline conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Decline pixel conversions relative to the number of ad impressions. (Decline CVR = Decline / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Decline conversion rate \| \| Description \| The number of Decline pixel conversions relative to the number of ad impressions. (Decline CVR = Decline / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__decline_cvr_14d** |
| \| Field label \| Decline conversion rate \| \| --- \| --- \| \| Description \| The number of Decline pixel conversions relative to the number of ad impressions. (Decline CVR = Decline / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Decline conversion rate |
| Description | The number of Decline pixel conversions relative to the number of ad impressions. (Decline CVR = Decline / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__decline_cpa_14d** \| \| --- \| \| \\| Field label \\| Decline cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Decline pixel conversion. (Decline CPA = Total cost / Decline). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Decline cost per acquisition \| \| Description \| The average cost to acquire a Decline pixel conversion. (Decline CPA = Total cost / Decline). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__decline_cpa_14d** |
| \| Field label \| Decline cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Decline pixel conversion. (Decline CPA = Total cost / Decline). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Decline cost per acquisition |
| Description | The average cost to acquire a Decline pixel conversion. (Decline CPA = Total cost / Decline). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__drop_down_selection_14d** \| \| --- \| \| \\| Field label \\| Drop down selection \\| \\| --- \\| --- \\| \\| Description \\| The number of Drop down selection pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Drop down selection \| \| Description \| The number of Drop down selection pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__drop_down_selection_14d** |
| \| Field label \| Drop down selection \| \| --- \| --- \| \| Description \| The number of Drop down selection pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Drop down selection |
| Description | The number of Drop down selection pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__drop_down_selection_views_14d** \| \| --- \| \| \\| Field label \\| Drop down selection view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Drop down selection pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Drop down selection view-through conversions \| \| Description \| The number of Drop down selection pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__drop_down_selection_views_14d** |
| \| Field label \| Drop down selection view-through conversions \| \| --- \| --- \| \| Description \| The number of Drop down selection pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Drop down selection view-through conversions |
| Description | The number of Drop down selection pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__drop_down_selection_clicks_14d** \| \| --- \| \| \\| Field label \\| Drop down selection click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Drop down selection pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Drop down selection click-through conversions \| \| Description \| The number of Drop down selection pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__drop_down_selection_clicks_14d** |
| \| Field label \| Drop down selection click-through conversions \| \| --- \| --- \| \| Description \| The number of Drop down selection pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Drop down selection click-through conversions |
| Description | The number of Drop down selection pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__drop_down_selection_cvr_14d** \| \| --- \| \| \\| Field label \\| Drop down selection conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Drop down selection pixel conversions relative to the number of ad impressions. (Drop down selection CVR = Drop down selection / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Drop down selection conversion rate \| \| Description \| The number of Drop down selection pixel conversions relative to the number of ad impressions. (Drop down selection CVR = Drop down selection / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__drop_down_selection_cvr_14d** |
| \| Field label \| Drop down selection conversion rate \| \| --- \| --- \| \| Description \| The number of Drop down selection pixel conversions relative to the number of ad impressions. (Drop down selection CVR = Drop down selection / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Drop down selection conversion rate |
| Description | The number of Drop down selection pixel conversions relative to the number of ad impressions. (Drop down selection CVR = Drop down selection / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__drop_down_selection_cpa_14d** \| \| --- \| \| \\| Field label \\| Drop down selection cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Drop down selection pixel conversion. (Drop down selection CPA = Total cost / Drop down selection). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Drop down selection cost per acquisition \| \| Description \| The average cost to acquire a Drop down selection pixel conversion. (Drop down selection CPA = Total cost / Drop down selection). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__drop_down_selection_cpa_14d** |
| \| Field label \| Drop down selection cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Drop down selection pixel conversion. (Drop down selection CPA = Total cost / Drop down selection). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Drop down selection cost per acquisition |
| Description | The average cost to acquire a Drop down selection pixel conversion. (Drop down selection CPA = Total cost / Drop down selection). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__total_new_to_brand_purchases_14d** \| \| --- \| \| \\| Field label \\| Total new-to-brand purchases \\| \\| --- \\| --- \\| \\| Description \\| Number of new-to-brand purchases for the brands' products, attributed to an ad view or click. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Total new-to-brand purchases \| \| Description \| Number of new-to-brand purchases for the brands' products, attributed to an ad view or click. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__total_new_to_brand_purchases_14d** |
| \| Field label \| Total new-to-brand purchases \| \| --- \| --- \| \| Description \| Number of new-to-brand purchases for the brands' products, attributed to an ad view or click. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Total new-to-brand purchases |
| Description | Number of new-to-brand purchases for the brands' products, attributed to an ad view or click. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__total_new_to_brand_purchases_views_14d** \| \| --- \| \| \\| Field label \\| Total new-to-brand purchases views \\| \\| --- \\| --- \\| \\| Description \\| Number of new-to-brand purchases for the brands' products, attributed to an ad view. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Total new-to-brand purchases views \| \| Description \| Number of new-to-brand purchases for the brands' products, attributed to an ad view. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__total_new_to_brand_purchases_views_14d** |
| \| Field label \| Total new-to-brand purchases views \| \| --- \| --- \| \| Description \| Number of new-to-brand purchases for the brands' products, attributed to an ad view. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Total new-to-brand purchases views |
| Description | Number of new-to-brand purchases for the brands' products, attributed to an ad view. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__total_new_to_brand_purchases_clicks_14d** \| \| --- \| \| \\| Field label \\| Total new-to-brand purchases clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of new-to-brand purchases for the brands' products, attributed to an ad click. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Total new-to-brand purchases clicks \| \| Description \| Number of new-to-brand purchases for the brands' products, attributed to an ad click. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__total_new_to_brand_purchases_clicks_14d** |
| \| Field label \| Total new-to-brand purchases clicks \| \| --- \| --- \| \| Description \| Number of new-to-brand purchases for the brands' products, attributed to an ad click. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Total new-to-brand purchases clicks |
| Description | Number of new-to-brand purchases for the brands' products, attributed to an ad click. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__total_new_to_brand_purchase_rate_14d** \| \| --- \| \| \\| Field label \\| Total new-to-brand purchase rate \\| \\| --- \\| --- \\| \\| Description \\| Rate of new-to-brand purchase conversions for the brands' products relative to the number of ad impressions. (Total new-to-brand purchase rate = Total new-to-brand purchases / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Total new-to-brand purchase rate \| \| Description \| Rate of new-to-brand purchase conversions for the brands' products relative to the number of ad impressions. (Total new-to-brand purchase rate = Total new-to-brand purchases / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__total_new_to_brand_purchase_rate_14d** |
| \| Field label \| Total new-to-brand purchase rate \| \| --- \| --- \| \| Description \| Rate of new-to-brand purchase conversions for the brands' products relative to the number of ad impressions. (Total new-to-brand purchase rate = Total new-to-brand purchases / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Total new-to-brand purchase rate |
| Description | Rate of new-to-brand purchase conversions for the brands' products relative to the number of ad impressions. (Total new-to-brand purchase rate = Total new-to-brand purchases / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__total_new_to_brand_ecpp_14d** \| \| --- \| \| \\| Field label \\| Total new-to-brand eCPP \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire a new-to-brand purchase conversion for the brands' products. (Total new-to-brand eCPP = Total cost / Total new-to-brand purchases). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Total new-to-brand eCPP \| \| Description \| Effective (average) cost to acquire a new-to-brand purchase conversion for the brands' products. (Total new-to-brand eCPP = Total cost / Total new-to-brand purchases). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__total_new_to_brand_ecpp_14d** |
| \| Field label \| Total new-to-brand eCPP \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire a new-to-brand purchase conversion for the brands' products. (Total new-to-brand eCPP = Total cost / Total new-to-brand purchases). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Total new-to-brand eCPP |
| Description | Effective (average) cost to acquire a new-to-brand purchase conversion for the brands' products. (Total new-to-brand eCPP = Total cost / Total new-to-brand purchases). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__video_started** \| \| --- \| \| \\| Field label \\| Video started \\| \\| --- \\| --- \\| \\| Description \\| The number of Video started pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video started \| \| Description \| The number of Video started pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__video_started** |
| \| Field label \| Video started \| \| --- \| --- \| \| Description \| The number of Video started pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video started |
| Description | The number of Video started pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__video_started_views** \| \| --- \| \| \\| Field label \\| Video started view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Video started pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video started view-through conversions \| \| Description \| The number of Video started pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__video_started_views** |
| \| Field label \| Video started view-through conversions \| \| --- \| --- \| \| Description \| The number of Video started pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video started view-through conversions |
| Description | The number of Video started pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__video_started_clicks** \| \| --- \| \| \\| Field label \\| Video started click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Video started pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video started click-through conversions \| \| Description \| The number of Video started pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__video_started_clicks** |
| \| Field label \| Video started click-through conversions \| \| --- \| --- \| \| Description \| The number of Video started pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video started click-through conversions |
| Description | The number of Video started pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_1_cvr** \| \| --- \| \| \\| Field label \\| Brand store engagement 1 conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 1 pixel conversions relative to the number of ad impressions. (Brand store engagement 1 CVR = Brand store engagement 1 / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 1 conversion rate \| \| Description \| The number of Brand store engagement 1 pixel conversions relative to the number of ad impressions. (Brand store engagement 1 CVR = Brand store engagement 1 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_1_cvr** |
| \| Field label \| Brand store engagement 1 conversion rate \| \| --- \| --- \| \| Description \| The number of Brand store engagement 1 pixel conversions relative to the number of ad impressions. (Brand store engagement 1 CVR = Brand store engagement 1 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 1 conversion rate |
| Description | The number of Brand store engagement 1 pixel conversions relative to the number of ad impressions. (Brand store engagement 1 CVR = Brand store engagement 1 / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__video_started_cvr** \| \| --- \| \| \\| Field label \\| Video started conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Video started pixel conversions relative to the number of ad impressions. (Video started CVR = Video started / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video started conversion rate \| \| Description \| The number of Video started pixel conversions relative to the number of ad impressions. (Video started CVR = Video started / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__video_started_cvr** |
| \| Field label \| Video started conversion rate \| \| --- \| --- \| \| Description \| The number of Video started pixel conversions relative to the number of ad impressions. (Video started CVR = Video started / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video started conversion rate |
| Description | The number of Video started pixel conversions relative to the number of ad impressions. (Video started CVR = Video started / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_add_to_wishlist_cvr_14d** \| \| --- \| \| \\| Field label \\| Mashup add to wishlist conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to wishlist pixel conversions relative to the number of ad impressions. (Mashup add to wishlist CVR = Mashup add to wishlist / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to wishlist conversion rate \| \| Description \| The number of Mashup add to wishlist pixel conversions relative to the number of ad impressions. (Mashup add to wishlist CVR = Mashup add to wishlist / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_add_to_wishlist_cvr_14d** |
| \| Field label \| Mashup add to wishlist conversion rate \| \| --- \| --- \| \| Description \| The number of Mashup add to wishlist pixel conversions relative to the number of ad impressions. (Mashup add to wishlist CVR = Mashup add to wishlist / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to wishlist conversion rate |
| Description | The number of Mashup add to wishlist pixel conversions relative to the number of ad impressions. (Mashup add to wishlist CVR = Mashup add to wishlist / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__video_started_cpa** \| \| --- \| \| \\| Field label \\| Video started cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Video started pixel conversion. (Video started CPA = Total cost / Video started). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video started cost per acquisition \| \| Description \| The average cost to acquire a Video started pixel conversion. (Video started CPA = Total cost / Video started). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__video_started_cpa** |
| \| Field label \| Video started cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Video started pixel conversion. (Video started CPA = Total cost / Video started). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video started cost per acquisition |
| Description | The average cost to acquire a Video started pixel conversion. (Video started CPA = Total cost / Video started). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_add_to_cart_cpa_14d** \| \| --- \| \| \\| Field label \\| Mashup add to cart cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mashup add to cart pixel conversion. (Mashup add to cart CPA = Total cost / Mashup add to cart). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to cart cost per acquisition \| \| Description \| The average cost to acquire a Mashup add to cart pixel conversion. (Mashup add to cart CPA = Total cost / Mashup add to cart). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_add_to_cart_cpa_14d** |
| \| Field label \| Mashup add to cart cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mashup add to cart pixel conversion. (Mashup add to cart CPA = Total cost / Mashup add to cart). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to cart cost per acquisition |
| Description | The average cost to acquire a Mashup add to cart pixel conversion. (Mashup add to cart CPA = Total cost / Mashup add to cart). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__video_completed** \| \| --- \| \| \\| Field label \\| Video completed \\| \\| --- \\| --- \\| \\| Description \\| The number of Video completed pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video completed \| \| Description \| The number of Video completed pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__video_completed** |
| \| Field label \| Video completed \| \| --- \| --- \| \| Description \| The number of Video completed pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video completed |
| Description | The number of Video completed pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_add_to_cart_14d** \| \| --- \| \| \\| Field label \\| Mashup add to cart \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to cart pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to cart \| \| Description \| The number of Mashup add to cart pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_add_to_cart_14d** |
| \| Field label \| Mashup add to cart \| \| --- \| --- \| \| Description \| The number of Mashup add to cart pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to cart |
| Description | The number of Mashup add to cart pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__video_completed_views** \| \| --- \| \| \\| Field label \\| Video completed view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Video completed pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video completed view-through conversions \| \| Description \| The number of Video completed pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__video_completed_views** |
| \| Field label \| Video completed view-through conversions \| \| --- \| --- \| \| Description \| The number of Video completed pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video completed view-through conversions |
| Description | The number of Video completed pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__homepage_visit_views_14d** \| \| --- \| \| \\| Field label \\| Homepage visit view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Homepage visit pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Homepage visit view-through conversions \| \| Description \| The number of Homepage visit pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__homepage_visit_views_14d** |
| \| Field label \| Homepage visit view-through conversions \| \| --- \| --- \| \| Description \| The number of Homepage visit pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Homepage visit view-through conversions |
| Description | The number of Homepage visit pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__video_completed_clicks** \| \| --- \| \| \\| Field label \\| Video completed click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Video completed pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video completed click-through conversions \| \| Description \| The number of Video completed pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__video_completed_clicks** |
| \| Field label \| Video completed click-through conversions \| \| --- \| --- \| \| Description \| The number of Video completed pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video completed click-through conversions |
| Description | The number of Video completed pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_backup_image_clicks** \| \| --- \| \| \\| Field label \\| Mashup backup image click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup backup image pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup backup image click-through conversions \| \| Description \| The number of Mashup backup image pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_backup_image_clicks** |
| \| Field label \| Mashup backup image click-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup backup image pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup backup image click-through conversions |
| Description | The number of Mashup backup image pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__video_completed_cvr** \| \| --- \| \| \\| Field label \\| Video completed conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Video completed pixel conversions relative to the number of ad impressions. (Video completed CVR = Video completed / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video completed conversion rate \| \| Description \| The number of Video completed pixel conversions relative to the number of ad impressions. (Video completed CVR = Video completed / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__video_completed_cvr** |
| \| Field label \| Video completed conversion rate \| \| --- \| --- \| \| Description \| The number of Video completed pixel conversions relative to the number of ad impressions. (Video completed CVR = Video completed / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video completed conversion rate |
| Description | The number of Video completed pixel conversions relative to the number of ad impressions. (Video completed CVR = Video completed / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_click_to_page_cpa** \| \| --- \| \| \\| Field label \\| Mashup click to page cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mashup click to page pixel conversion. (Mashup click to page CPA = Total cost / Mashup click to page). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup click to page cost per acquisition \| \| Description \| The average cost to acquire a Mashup click to page pixel conversion. (Mashup click to page CPA = Total cost / Mashup click to page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_click_to_page_cpa** |
| \| Field label \| Mashup click to page cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mashup click to page pixel conversion. (Mashup click to page CPA = Total cost / Mashup click to page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup click to page cost per acquisition |
| Description | The average cost to acquire a Mashup click to page pixel conversion. (Mashup click to page CPA = Total cost / Mashup click to page). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__video_completed_cpa** \| \| --- \| \| \\| Field label \\| Video completed cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Video completed pixel conversion. (Video completed CPA = Total cost / Video completed). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video completed cost per acquisition \| \| Description \| The average cost to acquire a Video completed pixel conversion. (Video completed CPA = Total cost / Video completed). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__video_completed_cpa** |
| \| Field label \| Video completed cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Video completed pixel conversion. (Video completed CPA = Total cost / Video completed). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video completed cost per acquisition |
| Description | The average cost to acquire a Video completed pixel conversion. (Video completed CPA = Total cost / Video completed). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_click_to_page** \| \| --- \| \| \\| Field label \\| Mashup click to page \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup click to page pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup click to page \| \| Description \| The number of Mashup click to page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_click_to_page** |
| \| Field label \| Mashup click to page \| \| --- \| --- \| \| Description \| The number of Mashup click to page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup click to page |
| Description | The number of Mashup click to page pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__marketing_landing_page_14d** \| \| --- \| \| \\| Field label \\| Marketing landing page \\| \\| --- \\| --- \\| \\| Description \\| The number of Marketing landing page pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Marketing landing page \| \| Description \| The number of Marketing landing page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__marketing_landing_page_14d** |
| \| Field label \| Marketing landing page \| \| --- \| --- \| \| Description \| The number of Marketing landing page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Marketing landing page |
| Description | The number of Marketing landing page pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__message_sent_views_14d** \| \| --- \| \| \\| Field label \\| Message sent view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Message sent pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Message sent view-through conversions \| \| Description \| The number of Message sent pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__message_sent_views_14d** |
| \| Field label \| Message sent view-through conversions \| \| --- \| --- \| \| Description \| The number of Message sent pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Message sent view-through conversions |
| Description | The number of Message sent pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__marketing_landing_page_views_14d** \| \| --- \| \| \\| Field label \\| Marketing landing page view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Marketing landing page pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Marketing landing page view-through conversions \| \| Description \| The number of Marketing landing page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__marketing_landing_page_views_14d** |
| \| Field label \| Marketing landing page view-through conversions \| \| --- \| --- \| \| Description \| The number of Marketing landing page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Marketing landing page view-through conversions |
| Description | The number of Marketing landing page pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_7_cpa** \| \| --- \| \| \\| Field label \\| Brand store engagement 7 cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand store engagement 7 pixel conversion. (Brand store engagement 7 CPA = Total cost / Brand store engagement 7). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 7 cost per acquisition \| \| Description \| The average cost to acquire a Brand store engagement 7 pixel conversion. (Brand store engagement 7 CPA = Total cost / Brand store engagement 7). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_7_cpa** |
| \| Field label \| Brand store engagement 7 cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand store engagement 7 pixel conversion. (Brand store engagement 7 CPA = Total cost / Brand store engagement 7). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 7 cost per acquisition |
| Description | The average cost to acquire a Brand store engagement 7 pixel conversion. (Brand store engagement 7 CPA = Total cost / Brand store engagement 7). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__marketing_landing_page_clicks_14d** \| \| --- \| \| \\| Field label \\| Marketing landing page click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Marketing landing page pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Marketing landing page click-through conversions \| \| Description \| The number of Marketing landing page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__marketing_landing_page_clicks_14d** |
| \| Field label \| Marketing landing page click-through conversions \| \| --- \| --- \| \| Description \| The number of Marketing landing page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Marketing landing page click-through conversions |
| Description | The number of Marketing landing page pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_7** \| \| --- \| \| \\| Field label \\| Brand store engagement 7 \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 7 pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 7 \| \| Description \| The number of Brand store engagement 7 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_7** |
| \| Field label \| Brand store engagement 7 \| \| --- \| --- \| \| Description \| The number of Brand store engagement 7 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 7 |
| Description | The number of Brand store engagement 7 pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__sign_up_page_14d** \| \| --- \| \| \\| Field label \\| Sign up page \\| \\| --- \\| --- \\| \\| Description \\| The number of Sign-up page pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Sign up page \| \| Description \| The number of Sign-up page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__sign_up_page_14d** |
| \| Field label \| Sign up page \| \| --- \| --- \| \| Description \| The number of Sign-up page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Sign up page |
| Description | The number of Sign-up page pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_6_views** \| \| --- \| \| \\| Field label \\| Brand store engagement 6 view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 6 pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 6 view-through conversions \| \| Description \| The number of Brand store engagement 6 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_6_views** |
| \| Field label \| Brand store engagement 6 view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 6 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 6 view-through conversions |
| Description | The number of Brand store engagement 6 pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__sign_up_page_views_14d** \| \| --- \| \| \\| Field label \\| Sign up page view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Sign up page pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Sign up page view-through conversions \| \| Description \| The number of Sign up page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__sign_up_page_views_14d** |
| \| Field label \| Sign up page view-through conversions \| \| --- \| --- \| \| Description \| The number of Sign up page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Sign up page view-through conversions |
| Description | The number of Sign up page pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_5_clicks** \| \| --- \| \| \\| Field label \\| Brand store engagement 5 click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 5 pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 5 click-through conversions \| \| Description \| The number of Brand store engagement 5 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_5_clicks** |
| \| Field label \| Brand store engagement 5 click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 5 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 5 click-through conversions |
| Description | The number of Brand store engagement 5 pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__sign_up_page_clicks_14d** \| \| --- \| \| \\| Field label \\| Sign up page click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Sign up page pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Sign up page click-through conversions \| \| Description \| The number of Sign up page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__sign_up_page_clicks_14d** |
| \| Field label \| Sign up page click-through conversions \| \| --- \| --- \| \| Description \| The number of Sign up page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Sign up page click-through conversions |
| Description | The number of Sign up page pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_4_cvr** \| \| --- \| \| \\| Field label \\| Brand store engagement 4 conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 4 pixel conversions relative to the number of ad impressions. (Brand store engagement 4 CVR = Brand store engagement 4 / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 4 conversion rate \| \| Description \| The number of Brand store engagement 4 pixel conversions relative to the number of ad impressions. (Brand store engagement 4 CVR = Brand store engagement 4 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_4_cvr** |
| \| Field label \| Brand store engagement 4 conversion rate \| \| --- \| --- \| \| Description \| The number of Brand store engagement 4 pixel conversions relative to the number of ad impressions. (Brand store engagement 4 CVR = Brand store engagement 4 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 4 conversion rate |
| Description | The number of Brand store engagement 4 pixel conversions relative to the number of ad impressions. (Brand store engagement 4 CVR = Brand store engagement 4 / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__game_load_14d** \| \| --- \| \| \\| Field label \\| Game load \\| \\| --- \\| --- \\| \\| Description \\| The number of Game load pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game load \| \| Description \| The number of Game load pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__game_load_14d** |
| \| Field label \| Game load \| \| --- \| --- \| \| Description \| The number of Game load pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game load |
| Description | The number of Game load pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_3_cpa** \| \| --- \| \| \\| Field label \\| Brand store engagement 3 cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand store engagement 3 pixel conversion. (Brand store engagement 3 CPA = Total cost / Brand store engagement 3). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 3 cost per acquisition \| \| Description \| The average cost to acquire a Brand store engagement 3 pixel conversion. (Brand store engagement 3 CPA = Total cost / Brand store engagement 3). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_3_cpa** |
| \| Field label \| Brand store engagement 3 cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand store engagement 3 pixel conversion. (Brand store engagement 3 CPA = Total cost / Brand store engagement 3). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 3 cost per acquisition |
| Description | The average cost to acquire a Brand store engagement 3 pixel conversion. (Brand store engagement 3 CPA = Total cost / Brand store engagement 3). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__game_load_views_14d** \| \| --- \| \| \\| Field label \\| Game load view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Game load pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game load view-through conversions \| \| Description \| The number of Game load pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__game_load_views_14d** |
| \| Field label \| Game load view-through conversions \| \| --- \| --- \| \| Description \| The number of Game load pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game load view-through conversions |
| Description | The number of Game load pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_3** \| \| --- \| \| \\| Field label \\| Brand store engagement 3 \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 3 pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 3 \| \| Description \| The number of Brand store engagement 3 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_3** |
| \| Field label \| Brand store engagement 3 \| \| --- \| --- \| \| Description \| The number of Brand store engagement 3 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 3 |
| Description | The number of Brand store engagement 3 pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__game_load_clicks_14d** \| \| --- \| \| \\| Field label \\| Game load click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Game load pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game load click-through conversions \| \| Description \| The number of Game load pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__game_load_clicks_14d** |
| \| Field label \| Game load click-through conversions \| \| --- \| --- \| \| Description \| The number of Game load pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game load click-through conversions |
| Description | The number of Game load pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_2_views** \| \| --- \| \| \\| Field label \\| Brand store engagement 2 view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 2 pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 2 view-through conversions \| \| Description \| The number of Brand store engagement 2 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_2_views** |
| \| Field label \| Brand store engagement 2 view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 2 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 2 view-through conversions |
| Description | The number of Brand store engagement 2 pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__widget_load_14d** \| \| --- \| \| \\| Field label \\| Widget load \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget load pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget load \| \| Description \| The number of Widget load pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__widget_load_14d** |
| \| Field label \| Widget load \| \| --- \| --- \| \| Description \| The number of Widget load pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget load |
| Description | The number of Widget load pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_1_clicks** \| \| --- \| \| \\| Field label \\| Brand store engagement 1 click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 1 pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 1 click-through conversions \| \| Description \| The number of Brand store engagement 1 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_1_clicks** |
| \| Field label \| Brand store engagement 1 click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 1 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 1 click-through conversions |
| Description | The number of Brand store engagement 1 pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__widget_load_views_14d** \| \| --- \| \| \\| Field label \\| Widget load view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget load pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget load view-through conversions \| \| Description \| The number of Widget load pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__widget_load_views_14d** |
| \| Field label \| Widget load view-through conversions \| \| --- \| --- \| \| Description \| The number of Widget load pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget load view-through conversions |
| Description | The number of Widget load pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__store_locator_page_cvr_14d** \| \| --- \| \| \\| Field label \\| Store locator page conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Store locator page pixel conversions relative to the number of ad impressions. (Store locator page CVR = Store locator page / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Store locator page conversion rate \| \| Description \| The number of Store locator page pixel conversions relative to the number of ad impressions. (Store locator page CVR = Store locator page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__store_locator_page_cvr_14d** |
| \| Field label \| Store locator page conversion rate \| \| --- \| --- \| \| Description \| The number of Store locator page pixel conversions relative to the number of ad impressions. (Store locator page CVR = Store locator page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Store locator page conversion rate |
| Description | The number of Store locator page pixel conversions relative to the number of ad impressions. (Store locator page CVR = Store locator page / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__widget_load_clicks_14d** \| \| --- \| \| \\| Field label \\| Widget load click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget load pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget load click-through conversions \| \| Description \| The number of Widget load pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__widget_load_clicks_14d** |
| \| Field label \| Widget load click-through conversions \| \| --- \| --- \| \| Description \| The number of Widget load pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget load click-through conversions |
| Description | The number of Widget load pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__registration_confirm_page_cpa_14d** \| \| --- \| \| \\| Field label \\| Registration confirm page cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Registration confirm page pixel conversion. (Registration confirm page CPA = Total cost / Registration confirm page). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration confirm page cost per acquisition \| \| Description \| The average cost to acquire a Registration confirm page pixel conversion. (Registration confirm page CPA = Total cost / Registration confirm page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__registration_confirm_page_cpa_14d** |
| \| Field label \| Registration confirm page cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Registration confirm page pixel conversion. (Registration confirm page CPA = Total cost / Registration confirm page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration confirm page cost per acquisition |
| Description | The average cost to acquire a Registration confirm page pixel conversion. (Registration confirm page CPA = Total cost / Registration confirm page). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__survey_start_14d** \| \| --- \| \| \\| Field label \\| Survey start \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey start pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey start \| \| Description \| The number of Survey start pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__survey_start_14d** |
| \| Field label \| Survey start \| \| --- \| --- \| \| Description \| The number of Survey start pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey start |
| Description | The number of Survey start pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__registration_confirm_page_14d** \| \| --- \| \| \\| Field label \\| Registration confirm page \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration confirm page pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration confirm page \| \| Description \| The number of Registration confirm page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__registration_confirm_page_14d** |
| \| Field label \| Registration confirm page \| \| --- \| --- \| \| Description \| The number of Registration confirm page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration confirm page |
| Description | The number of Registration confirm page pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__survey_start_views_14d** \| \| --- \| \| \\| Field label \\| Survey start view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey start pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey start view-through conversions \| \| Description \| The number of Survey start pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__survey_start_views_14d** |
| \| Field label \| Survey start view-through conversions \| \| --- \| --- \| \| Description \| The number of Survey start pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey start view-through conversions |
| Description | The number of Survey start pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__registration_form_views_14d** \| \| --- \| \| \\| Field label \\| Registration form view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration form pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration form view-through conversions \| \| Description \| The number of Registration form pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__registration_form_views_14d** |
| \| Field label \| Registration form view-through conversions \| \| --- \| --- \| \| Description \| The number of Registration form pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration form view-through conversions |
| Description | The number of Registration form pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__survey_start_clicks_14d** \| \| --- \| \| \\| Field label \\| Survey start click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey start pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey start click-through conversions \| \| Description \| The number of Survey start pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__survey_start_clicks_14d** |
| \| Field label \| Survey start click-through conversions \| \| --- \| --- \| \| Description \| The number of Survey start pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey start click-through conversions |
| Description | The number of Survey start pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__thank_you_page_clicks_14d** \| \| --- \| \| \\| Field label \\| Thank you page click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Thank you page pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Thank you page click-through conversions \| \| Description \| The number of Thank you page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__thank_you_page_clicks_14d** |
| \| Field label \| Thank you page click-through conversions \| \| --- \| --- \| \| Description \| The number of Thank you page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Thank you page click-through conversions |
| Description | The number of Thank you page pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__survey_finish_14d** \| \| --- \| \| \\| Field label \\| Survey finish \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey finish pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey finish \| \| Description \| The number of Survey finish pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__survey_finish_14d** |
| \| Field label \| Survey finish \| \| --- \| --- \| \| Description \| The number of Survey finish pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey finish |
| Description | The number of Survey finish pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__success_page_cvr_14d** \| \| --- \| \| \\| Field label \\| Success page conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Success page pixel conversions relative to the number of ad impressions. (Success page CVR = Success page / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Success page conversion rate \| \| Description \| The number of Success page pixel conversions relative to the number of ad impressions. (Success page CVR = Success page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__success_page_cvr_14d** |
| \| Field label \| Success page conversion rate \| \| --- \| --- \| \| Description \| The number of Success page pixel conversions relative to the number of ad impressions. (Success page CVR = Success page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Success page conversion rate |
| Description | The number of Success page pixel conversions relative to the number of ad impressions. (Success page CVR = Success page / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__survey_finish_views_14d** \| \| --- \| \| \\| Field label \\| Survey finish view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey finish pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey finish view-through conversions \| \| Description \| The number of Survey finish pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__survey_finish_views_14d** |
| \| Field label \| Survey finish view-through conversions \| \| --- \| --- \| \| Description \| The number of Survey finish pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey finish view-through conversions |
| Description | The number of Survey finish pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__subscription_button_cpa_14d** \| \| --- \| \| \\| Field label \\| Subscription button cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Subscription button pixel conversion. (Subscription button CPA = Total cost / Subscription button). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Subscription button cost per acquisition \| \| Description \| The average cost to acquire a Subscription button pixel conversion. (Subscription button CPA = Total cost / Subscription button). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__subscription_button_cpa_14d** |
| \| Field label \| Subscription button cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Subscription button pixel conversion. (Subscription button CPA = Total cost / Subscription button). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Subscription button cost per acquisition |
| Description | The average cost to acquire a Subscription button pixel conversion. (Subscription button CPA = Total cost / Subscription button). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__survey_finish_clicks_14d** \| \| --- \| \| \\| Field label \\| Survey finish click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey finish pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey finish click-through conversions \| \| Description \| The number of Survey finish pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__survey_finish_clicks_14d** |
| \| Field label \| Survey finish click-through conversions \| \| --- \| --- \| \| Description \| The number of Survey finish pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey finish click-through conversions |
| Description | The number of Survey finish pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__subscription_button_14d** \| \| --- \| \| \\| Field label \\| Subscription button \\| \\| --- \\| --- \\| \\| Description \\| The number of Subscription button pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Subscription button \| \| Description \| The number of Subscription button pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__subscription_button_14d** |
| \| Field label \| Subscription button \| \| --- \| --- \| \| Description \| The number of Subscription button pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Subscription button |
| Description | The number of Subscription button pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__banner_interaction_14d** \| \| --- \| \| \\| Field label \\| Banner interaction \\| \\| --- \\| --- \\| \\| Description \\| The number of Banner interaction pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Banner interaction \| \| Description \| The number of Banner interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__banner_interaction_14d** |
| \| Field label \| Banner interaction \| \| --- \| --- \| \| Description \| The number of Banner interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Banner interaction |
| Description | The number of Banner interaction pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__click_on_redirect_views_14d** \| \| --- \| \| \\| Field label \\| Click on redirect view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Click on redirect pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Click on redirect view-through conversions \| \| Description \| The number of Click on redirect pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__click_on_redirect_views_14d** |
| \| Field label \| Click on redirect view-through conversions \| \| --- \| --- \| \| Description \| The number of Click on redirect pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Click on redirect view-through conversions |
| Description | The number of Click on redirect pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__banner_interaction_views_14d** \| \| --- \| \| \\| Field label \\| Banner interaction view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Banner interaction pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Banner interaction view-through conversions \| \| Description \| The number of Banner interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__banner_interaction_views_14d** |
| \| Field label \| Banner interaction view-through conversions \| \| --- \| --- \| \| Description \| The number of Banner interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Banner interaction view-through conversions |
| Description | The number of Banner interaction pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__purchase_button_clicks_14d** \| \| --- \| \| \\| Field label \\| Purchase button click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Purchase button pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Purchase button click-through conversions \| \| Description \| The number of Purchase button pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__purchase_button_clicks_14d** |
| \| Field label \| Purchase button click-through conversions \| \| --- \| --- \| \| Description \| The number of Purchase button pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Purchase button click-through conversions |
| Description | The number of Purchase button pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__banner_interaction_clicks_14d** \| \| --- \| \| \\| Field label \\| Banner interaction click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Banner interaction pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Banner interaction click-through conversions \| \| Description \| The number of Banner interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__banner_interaction_clicks_14d** |
| \| Field label \| Banner interaction click-through conversions \| \| --- \| --- \| \| Description \| The number of Banner interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Banner interaction click-through conversions |
| Description | The number of Banner interaction pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__submit_button_cvr_14d** \| \| --- \| \| \\| Field label \\| Submit button conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Submit button pixel conversions relative to the number of ad impressions. (Submit button CVR = Submit button / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Submit button conversion rate \| \| Description \| The number of Submit button pixel conversions relative to the number of ad impressions. (Submit button CVR = Submit button / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__submit_button_cvr_14d** |
| \| Field label \| Submit button conversion rate \| \| --- \| --- \| \| Description \| The number of Submit button pixel conversions relative to the number of ad impressions. (Submit button CVR = Submit button / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Submit button conversion rate |
| Description | The number of Submit button pixel conversions relative to the number of ad impressions. (Submit button CVR = Submit button / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__widget_interaction_14d** \| \| --- \| \| \\| Field label \\| Widget interaction \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget interaction pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget interaction \| \| Description \| The number of Widget interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__widget_interaction_14d** |
| \| Field label \| Widget interaction \| \| --- \| --- \| \| Description \| The number of Widget interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget interaction |
| Description | The number of Widget interaction pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__email_interaction_cpa_14d** \| \| --- \| \| \\| Field label \\| Email interaction cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Email interaction pixel conversion. (Email interaction CPA = Total cost / Email interaction). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email interaction cost per acquisition \| \| Description \| The average cost to acquire a Email interaction pixel conversion. (Email interaction CPA = Total cost / Email interaction). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__email_interaction_cpa_14d** |
| \| Field label \| Email interaction cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Email interaction pixel conversion. (Email interaction CPA = Total cost / Email interaction). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email interaction cost per acquisition |
| Description | The average cost to acquire a Email interaction pixel conversion. (Email interaction CPA = Total cost / Email interaction). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__widget_interaction_views_14d** \| \| --- \| \| \\| Field label \\| Widget interaction view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget interaction pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget interaction view-through conversions \| \| Description \| The number of Widget interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__widget_interaction_views_14d** |
| \| Field label \| Widget interaction view-through conversions \| \| --- \| --- \| \| Description \| The number of Widget interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget interaction view-through conversions |
| Description | The number of Widget interaction pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__email_interaction_14d** \| \| --- \| \| \\| Field label \\| Email interaction \\| \\| --- \\| --- \\| \\| Description \\| The number of Email interaction pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email interaction \| \| Description \| The number of Email interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__email_interaction_14d** |
| \| Field label \| Email interaction \| \| --- \| --- \| \| Description \| The number of Email interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email interaction |
| Description | The number of Email interaction pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__widget_interaction_clicks_14d** \| \| --- \| \| \\| Field label \\| Widget interaction click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget interaction pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget interaction click-through conversions \| \| Description \| The number of Widget interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__widget_interaction_clicks_14d** |
| \| Field label \| Widget interaction click-through conversions \| \| --- \| --- \| \| Description \| The number of Widget interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget interaction click-through conversions |
| Description | The number of Widget interaction pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__email_load_views_14d** \| \| --- \| \| \\| Field label \\| Email load view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Email load pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email load view-through conversions \| \| Description \| The number of Email load pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__email_load_views_14d** |
| \| Field label \| Email load view-through conversions \| \| --- \| --- \| \| Description \| The number of Email load pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email load view-through conversions |
| Description | The number of Email load pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__game_interaction_14d** \| \| --- \| \| \\| Field label \\| Game interaction \\| \\| --- \\| --- \\| \\| Description \\| The number of Game interaction pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game interaction \| \| Description \| The number of Game interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__game_interaction_14d** |
| \| Field label \| Game interaction \| \| --- \| --- \| \| Description \| The number of Game interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game interaction |
| Description | The number of Game interaction pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__game_interaction_clicks_14d** \| \| --- \| \| \\| Field label \\| Game interaction click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Game interaction pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game interaction click-through conversions \| \| Description \| The number of Game interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__game_interaction_clicks_14d** |
| \| Field label \| Game interaction click-through conversions \| \| --- \| --- \| \| Description \| The number of Game interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game interaction click-through conversions |
| Description | The number of Game interaction pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__game_interaction_views_14d** \| \| --- \| \| \\| Field label \\| Game interaction view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Game interaction pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game interaction view-through conversions \| \| Description \| The number of Game interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__game_interaction_views_14d** |
| \| Field label \| Game interaction view-through conversions \| \| --- \| --- \| \| Description \| The number of Game interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game interaction view-through conversions |
| Description | The number of Game interaction pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__widget_interaction_cvr_14d** \| \| --- \| \| \\| Field label \\| Widget interaction conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget interaction pixel conversions relative to the number of ad impressions. (Widget interaction CVR = Widget interaction / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget interaction conversion rate \| \| Description \| The number of Widget interaction pixel conversions relative to the number of ad impressions. (Widget interaction CVR = Widget interaction / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__widget_interaction_cvr_14d** |
| \| Field label \| Widget interaction conversion rate \| \| --- \| --- \| \| Description \| The number of Widget interaction pixel conversions relative to the number of ad impressions. (Widget interaction CVR = Widget interaction / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget interaction conversion rate |
| Description | The number of Widget interaction pixel conversions relative to the number of ad impressions. (Widget interaction CVR = Widget interaction / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__game_interaction_clicks_14d** \| \| --- \| \| \\| Field label \\| Game interaction click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Game interaction pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game interaction click-through conversions \| \| Description \| The number of Game interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__game_interaction_clicks_14d** |
| \| Field label \| Game interaction click-through conversions \| \| --- \| --- \| \| Description \| The number of Game interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game interaction click-through conversions |
| Description | The number of Game interaction pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__banner_interaction_cpa_14d** \| \| --- \| \| \\| Field label \\| Banner interaction cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Banner interaction pixel conversion. (Banner interaction CPA = Total cost / Banner interaction). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Banner interaction cost per acquisition \| \| Description \| The average cost to acquire a Banner interaction pixel conversion. (Banner interaction CPA = Total cost / Banner interaction). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__banner_interaction_cpa_14d** |
| \| Field label \| Banner interaction cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Banner interaction pixel conversion. (Banner interaction CPA = Total cost / Banner interaction). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Banner interaction cost per acquisition |
| Description | The average cost to acquire a Banner interaction pixel conversion. (Banner interaction CPA = Total cost / Banner interaction). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__email_load_14d** \| \| --- \| \| \\| Field label \\| Email load \\| \\| --- \\| --- \\| \\| Description \\| The number of Email load pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email load \| \| Description \| The number of Email load pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__email_load_14d** |
| \| Field label \| Email load \| \| --- \| --- \| \| Description \| The number of Email load pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email load |
| Description | The number of Email load pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__banner_interaction_14d** \| \| --- \| \| \\| Field label \\| Banner interaction \\| \\| --- \\| --- \\| \\| Description \\| The number of Banner interaction pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Banner interaction \| \| Description \| The number of Banner interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__banner_interaction_14d** |
| \| Field label \| Banner interaction \| \| --- \| --- \| \| Description \| The number of Banner interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Banner interaction |
| Description | The number of Banner interaction pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__email_load_views_14d** \| \| --- \| \| \\| Field label \\| Email load view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Email load pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email load view-through conversions \| \| Description \| The number of Email load pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__email_load_views_14d** |
| \| Field label \| Email load view-through conversions \| \| --- \| --- \| \| Description \| The number of Email load pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email load view-through conversions |
| Description | The number of Email load pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__survey_finish_views_14d** \| \| --- \| \| \\| Field label \\| Survey finish view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey finish pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey finish view-through conversions \| \| Description \| The number of Survey finish pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__survey_finish_views_14d** |
| \| Field label \| Survey finish view-through conversions \| \| --- \| --- \| \| Description \| The number of Survey finish pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey finish view-through conversions |
| Description | The number of Survey finish pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__email_load_clicks_14d** \| \| --- \| \| \\| Field label \\| Email load click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Email load pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email load click-through conversions \| \| Description \| The number of Email load pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__email_load_clicks_14d** |
| \| Field label \| Email load click-through conversions \| \| --- \| --- \| \| Description \| The number of Email load pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email load click-through conversions |
| Description | The number of Email load pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__survey_start_clicks_14d** \| \| --- \| \| \\| Field label \\| Survey start click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey start pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey start click-through conversions \| \| Description \| The number of Survey start pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__survey_start_clicks_14d** |
| \| Field label \| Survey start click-through conversions \| \| --- \| --- \| \| Description \| The number of Survey start pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey start click-through conversions |
| Description | The number of Survey start pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__email_interaction_14d** \| \| --- \| \| \\| Field label \\| Email interaction \\| \\| --- \\| --- \\| \\| Description \\| The number of Email interaction pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email interaction \| \| Description \| The number of Email interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__email_interaction_14d** |
| \| Field label \| Email interaction \| \| --- \| --- \| \| Description \| The number of Email interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email interaction |
| Description | The number of Email interaction pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__widget_load_cvr_14d** \| \| --- \| \| \\| Field label \\| Widget load conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget load pixel conversions relative to the number of ad impressions. (Widget load CVR = Widget load / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget load conversion rate \| \| Description \| The number of Widget load pixel conversions relative to the number of ad impressions. (Widget load CVR = Widget load / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__widget_load_cvr_14d** |
| \| Field label \| Widget load conversion rate \| \| --- \| --- \| \| Description \| The number of Widget load pixel conversions relative to the number of ad impressions. (Widget load CVR = Widget load / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget load conversion rate |
| Description | The number of Widget load pixel conversions relative to the number of ad impressions. (Widget load CVR = Widget load / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__email_interaction_views_14d** \| \| --- \| \| \\| Field label \\| Email interaction view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Email interaction pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email interaction view-through conversions \| \| Description \| The number of Email interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__email_interaction_views_14d** |
| \| Field label \| Email interaction view-through conversions \| \| --- \| --- \| \| Description \| The number of Email interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email interaction view-through conversions |
| Description | The number of Email interaction pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__game_load_cpa_14d** \| \| --- \| \| \\| Field label \\| Game load cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Game load pixel conversion. (Game load CPA = Total cost / Game load). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game load cost per acquisition \| \| Description \| The average cost to acquire a Game load pixel conversion. (Game load CPA = Total cost / Game load). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__game_load_cpa_14d** |
| \| Field label \| Game load cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Game load pixel conversion. (Game load CPA = Total cost / Game load). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game load cost per acquisition |
| Description | The average cost to acquire a Game load pixel conversion. (Game load CPA = Total cost / Game load). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__email_interaction_clicks_14d** \| \| --- \| \| \\| Field label \\| Email interaction click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Email interaction pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email interaction click-through conversions \| \| Description \| The number of Email interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__email_interaction_clicks_14d** |
| \| Field label \| Email interaction click-through conversions \| \| --- \| --- \| \| Description \| The number of Email interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email interaction click-through conversions |
| Description | The number of Email interaction pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__game_load_14d** \| \| --- \| \| \\| Field label \\| Game load \\| \\| --- \\| --- \\| \\| Description \\| The number of Game load pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game load \| \| Description \| The number of Game load pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__game_load_14d** |
| \| Field label \| Game load \| \| --- \| --- \| \| Description \| The number of Game load pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game load |
| Description | The number of Game load pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__submit_button_14d** \| \| --- \| \| \\| Field label \\| Submit button \\| \\| --- \\| --- \\| \\| Description \\| The number of Submit button pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Submit button \| \| Description \| The number of Submit button pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__submit_button_14d** |
| \| Field label \| Submit button \| \| --- \| --- \| \| Description \| The number of Submit button pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Submit button |
| Description | The number of Submit button pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__sign_up_page_views_14d** \| \| --- \| \| \\| Field label \\| Sign up page view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Sign up page pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Sign up page view-through conversions \| \| Description \| The number of Sign up page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__sign_up_page_views_14d** |
| \| Field label \| Sign up page view-through conversions \| \| --- \| --- \| \| Description \| The number of Sign up page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Sign up page view-through conversions |
| Description | The number of Sign up page pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__submit_button_views_14d** \| \| --- \| \| \\| Field label \\| Submit button view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Submit button pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Submit button view-through conversions \| \| Description \| The number of Submit button pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__submit_button_views_14d** |
| \| Field label \| Submit button view-through conversions \| \| --- \| --- \| \| Description \| The number of Submit button pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Submit button view-through conversions |
| Description | The number of Submit button pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__marketing_landing_page_clicks_14d** \| \| --- \| \| \\| Field label \\| Marketing landing page click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Marketing landing page pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Marketing landing page click-through conversions \| \| Description \| The number of Marketing landing page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__marketing_landing_page_clicks_14d** |
| \| Field label \| Marketing landing page click-through conversions \| \| --- \| --- \| \| Description \| The number of Marketing landing page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Marketing landing page click-through conversions |
| Description | The number of Marketing landing page pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__submit_button_clicks_14d** \| \| --- \| \| \\| Field label \\| Submit button click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Submit button pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Submit button click-through conversions \| \| Description \| The number of Submit button pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__submit_button_clicks_14d** |
| \| Field label \| Submit button click-through conversions \| \| --- \| --- \| \| Description \| The number of Submit button pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Submit button click-through conversions |
| Description | The number of Submit button pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__total_pixel_views_14d** \| \| --- \| \| \\| Field label \\| Total pixel view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of pixel conversions attributed to an ad view. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Total pixel view-through conversions \| \| Description \| The number of pixel conversions attributed to an ad view. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__total_pixel_views_14d** |
| \| Field label \| Total pixel view-through conversions \| \| --- \| --- \| \| Description \| The number of pixel conversions attributed to an ad view. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Total pixel view-through conversions |
| Description | The number of pixel conversions attributed to an ad view. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__purchase_button_14d** \| \| --- \| \| \\| Field label \\| Purchase button \\| \\| --- \\| --- \\| \\| Description \\| The number of Purchase button pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Purchase button \| \| Description \| The number of Purchase button pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__purchase_button_14d** |
| \| Field label \| Purchase button \| \| --- \| --- \| \| Description \| The number of Purchase button pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Purchase button |
| Description | The number of Purchase button pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__3p_fee_integral_ad_science_absorbed** \| \| --- \| \| \\| Field label \\| 3P fee Integral Ad Science (absorbed) (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee Integral Ad Science (absorbed) (Deprecated) \| \| Description \| CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| campaign__3p_fee_integral_ad_science_absorbed** |
| \| Field label \| 3P fee Integral Ad Science (absorbed) (Deprecated) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee Integral Ad Science (absorbed) (Deprecated) |
| Description | CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| audience__purchase_button_views_14d** \| \| --- \| \| \\| Field label \\| Purchase button view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Purchase button pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Purchase button view-through conversions \| \| Description \| The number of Purchase button pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__purchase_button_views_14d** |
| \| Field label \| Purchase button view-through conversions \| \| --- \| --- \| \| Description \| The number of Purchase button pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Purchase button view-through conversions |
| Description | The number of Purchase button pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__3p_fee_cpm1_absorbed** \| \| --- \| \| \\| Field label \\| 3P fee CPM 1 (absorbed) (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee CPM 1 (absorbed) (Deprecated) \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| campaign__3p_fee_cpm1_absorbed** |
| \| Field label \| 3P fee CPM 1 (absorbed) (Deprecated) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee CPM 1 (absorbed) (Deprecated) |
| Description | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| audience__purchase_button_clicks_14d** \| \| --- \| \| \\| Field label \\| Purchase button click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Purchase button pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Purchase button click-through conversions \| \| Description \| The number of Purchase button pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__purchase_button_clicks_14d** |
| \| Field label \| Purchase button click-through conversions \| \| --- \| --- \| \| Description \| The number of Purchase button pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Purchase button click-through conversions |
| Description | The number of Purchase button pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__3p_fee_integral_ad_science** \| \| --- \| \| \\| Field label \\| 3P fee Integral Ad Science (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| The third party fee applied for using Integral Ad Science. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee Integral Ad Science (Deprecated) \| \| Description \| The third party fee applied for using Integral Ad Science. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| campaign__3p_fee_integral_ad_science** |
| \| Field label \| 3P fee Integral Ad Science (Deprecated) \| \| --- \| --- \| \| Description \| The third party fee applied for using Integral Ad Science. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee Integral Ad Science (Deprecated) |
| Description | The third party fee applied for using Integral Ad Science. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| audience__click_on_redirect_14d** \| \| --- \| \| \\| Field label \\| Click on redirect \\| \\| --- \\| --- \\| \\| Description \\| The number of Click on redirect pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Click on redirect \| \| Description \| The number of Click on redirect pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__click_on_redirect_14d** |
| \| Field label \| Click on redirect \| \| --- \| --- \| \| Description \| The number of Click on redirect pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Click on redirect |
| Description | The number of Click on redirect pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__3p_fees** \| \| --- \| \| \\| Field label \\| Third party (3P) fees (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| The total CPM charges applied for using 3P data providers. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| Third party (3P) fees (Deprecated) \| \| Description \| The total CPM charges applied for using 3P data providers. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| campaign__3p_fees** |
| \| Field label \| Third party (3P) fees (Deprecated) \| \| --- \| --- \| \| Description \| The total CPM charges applied for using 3P data providers. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | Third party (3P) fees (Deprecated) |
| Description | The total CPM charges applied for using 3P data providers. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| audience__click_on_redirect_views_14d** \| \| --- \| \| \\| Field label \\| Click on redirect view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Click on redirect pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Click on redirect view-through conversions \| \| Description \| The number of Click on redirect pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__click_on_redirect_views_14d** |
| \| Field label \| Click on redirect view-through conversions \| \| --- \| --- \| \| Description \| The number of Click on redirect pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Click on redirect view-through conversions |
| Description | The number of Click on redirect pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__click_on_redirect_clicks_14d** \| \| --- \| \| \\| Field label \\| Click on redirect click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Click on redirect pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Click on redirect click-through conversions \| \| Description \| The number of Click on redirect pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__click_on_redirect_clicks_14d** |
| \| Field label \| Click on redirect click-through conversions \| \| --- \| --- \| \| Description \| The number of Click on redirect pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Click on redirect click-through conversions |
| Description | The number of Click on redirect pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__subscription_button_14d** \| \| --- \| \| \\| Field label \\| Subscription button \\| \\| --- \\| --- \\| \\| Description \\| The number of Subscription button pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Subscription button \| \| Description \| The number of Subscription button pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__subscription_button_14d** |
| \| Field label \| Subscription button \| \| --- \| --- \| \| Description \| The number of Subscription button pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Subscription button |
| Description | The number of Subscription button pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__subscription_button_views_14d** \| \| --- \| \| \\| Field label \\| Subscription button view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Subscription button pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Subscription button view-through conversions \| \| Description \| The number of Subscription button pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__subscription_button_views_14d** |
| \| Field label \| Subscription button view-through conversions \| \| --- \| --- \| \| Description \| The number of Subscription button pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Subscription button view-through conversions |
| Description | The number of Subscription button pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__subscription_button_clicks_14d** \| \| --- \| \| \\| Field label \\| Subscription button click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Subscription button pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Subscription button click-through conversions \| \| Description \| The number of Subscription button pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__subscription_button_clicks_14d** |
| \| Field label \| Subscription button click-through conversions \| \| --- \| --- \| \| Description \| The number of Subscription button pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Subscription button click-through conversions |
| Description | The number of Subscription button pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__success_page_14d** \| \| --- \| \| \\| Field label \\| Success page \\| \\| --- \\| --- \\| \\| Description \\| The number of Success page pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Success page \| \| Description \| The number of Success page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__success_page_14d** |
| \| Field label \| Success page \| \| --- \| --- \| \| Description \| The number of Success page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Success page |
| Description | The number of Success page pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__success_page_views_14d** \| \| --- \| \| \\| Field label \\| Success page view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Success page pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Success page view-through conversions \| \| Description \| The number of Success page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__success_page_views_14d** |
| \| Field label \| Success page view-through conversions \| \| --- \| --- \| \| Description \| The number of Success page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Success page view-through conversions |
| Description | The number of Success page pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__success_page_clicks_14d** \| \| --- \| \| \\| Field label \\| Success page click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Success page pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Success page click-through conversions \| \| Description \| The number of Success page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__success_page_clicks_14d** |
| \| Field label \| Success page click-through conversions \| \| --- \| --- \| \| Description \| The number of Success page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Success page click-through conversions |
| Description | The number of Success page pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__thank_you_page_14d** \| \| --- \| \| \\| Field label \\| Thank you page \\| \\| --- \\| --- \\| \\| Description \\| The number of Thank you page pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Thank you page \| \| Description \| The number of Thank you page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__thank_you_page_14d** |
| \| Field label \| Thank you page \| \| --- \| --- \| \| Description \| The number of Thank you page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Thank you page |
| Description | The number of Thank you page pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__thank_you_page_views_14d** \| \| --- \| \| \\| Field label \\| Thank you page view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Thank you page pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Thank you page view-through conversions \| \| Description \| The number of Thank you page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__thank_you_page_views_14d** |
| \| Field label \| Thank you page view-through conversions \| \| --- \| --- \| \| Description \| The number of Thank you page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Thank you page view-through conversions |
| Description | The number of Thank you page pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__thank_you_page_clicks_14d** \| \| --- \| \| \\| Field label \\| Thank you page click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Thank you page pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Thank you page click-through conversions \| \| Description \| The number of Thank you page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__thank_you_page_clicks_14d** |
| \| Field label \| Thank you page click-through conversions \| \| --- \| --- \| \| Description \| The number of Thank you page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Thank you page click-through conversions |
| Description | The number of Thank you page pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__registration_form_14d** \| \| --- \| \| \\| Field label \\| Registration form \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration form pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration form \| \| Description \| The number of Registration form pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__registration_form_14d** |
| \| Field label \| Registration form \| \| --- \| --- \| \| Description \| The number of Registration form pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration form |
| Description | The number of Registration form pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__registration_form_views_14d** \| \| --- \| \| \\| Field label \\| Registration form view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration form pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration form view-through conversions \| \| Description \| The number of Registration form pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__registration_form_views_14d** |
| \| Field label \| Registration form view-through conversions \| \| --- \| --- \| \| Description \| The number of Registration form pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration form view-through conversions |
| Description | The number of Registration form pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__registration_form_clicks_14d** \| \| --- \| \| \\| Field label \\| Registration form click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration form pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration form click-through conversions \| \| Description \| The number of Registration form pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__registration_form_clicks_14d** |
| \| Field label \| Registration form click-through conversions \| \| --- \| --- \| \| Description \| The number of Registration form pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration form click-through conversions |
| Description | The number of Registration form pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__registration_confirm_page_14d** \| \| --- \| \| \\| Field label \\| Registration confirm page \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration confirm page pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration confirm page \| \| Description \| The number of Registration confirm page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__registration_confirm_page_14d** |
| \| Field label \| Registration confirm page \| \| --- \| --- \| \| Description \| The number of Registration confirm page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration confirm page |
| Description | The number of Registration confirm page pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__registration_confirm_page_views_14d** \| \| --- \| \| \\| Field label \\| Registration confirm page view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration confirm page pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration confirm page view-through conversions \| \| Description \| The number of Registration confirm page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__registration_confirm_page_views_14d** |
| \| Field label \| Registration confirm page view-through conversions \| \| --- \| --- \| \| Description \| The number of Registration confirm page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration confirm page view-through conversions |
| Description | The number of Registration confirm page pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__registration_confirm_page_clicks_14d** \| \| --- \| \| \\| Field label \\| Registration confirm page click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration confirm page pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration confirm page click-through conversions \| \| Description \| The number of Registration confirm page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__registration_confirm_page_clicks_14d** |
| \| Field label \| Registration confirm page click-through conversions \| \| --- \| --- \| \| Description \| The number of Registration confirm page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration confirm page click-through conversions |
| Description | The number of Registration confirm page pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__store_locator_page_14d** \| \| --- \| \| \\| Field label \\| Store locator page \\| \\| --- \\| --- \\| \\| Description \\| The number of Store locator page pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Store locator page \| \| Description \| The number of Store locator page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__store_locator_page_14d** |
| \| Field label \| Store locator page \| \| --- \| --- \| \| Description \| The number of Store locator page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Store locator page |
| Description | The number of Store locator page pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__store_locator_page_views_14d** \| \| --- \| \| \\| Field label \\| Store locator page view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Store locator page pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Store locator page view-through conversions \| \| Description \| The number of Store locator page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__store_locator_page_views_14d** |
| \| Field label \| Store locator page view-through conversions \| \| --- \| --- \| \| Description \| The number of Store locator page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Store locator page view-through conversions |
| Description | The number of Store locator page pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__store_locator_page_clicks_14d** \| \| --- \| \| \\| Field label \\| Store locator page click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Store locator page pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Store locator page click-through conversions \| \| Description \| The number of Store locator page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__store_locator_page_clicks_14d** |
| \| Field label \| Store locator page click-through conversions \| \| --- \| --- \| \| Description \| The number of Store locator page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Store locator page click-through conversions |
| Description | The number of Store locator page pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__brand_store_engagement_1** \| \| --- \| \| \\| Field label \\| Brand store engagement 1 \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 1 pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 1 \| \| Description \| The number of Brand store engagement 1 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__brand_store_engagement_1** |
| \| Field label \| Brand store engagement 1 \| \| --- \| --- \| \| Description \| The number of Brand store engagement 1 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 1 |
| Description | The number of Brand store engagement 1 pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__brand_store_engagement_1_views** \| \| --- \| \| \\| Field label \\| Brand store engagement 1 view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 1 pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 1 view-through conversions \| \| Description \| The number of Brand store engagement 1 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__brand_store_engagement_1_views** |
| \| Field label \| Brand store engagement 1 view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 1 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 1 view-through conversions |
| Description | The number of Brand store engagement 1 pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__brand_store_engagement_1_clicks** \| \| --- \| \| \\| Field label \\| Brand store engagement 1 click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 1 pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 1 click-through conversions \| \| Description \| The number of Brand store engagement 1 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__brand_store_engagement_1_clicks** |
| \| Field label \| Brand store engagement 1 click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 1 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 1 click-through conversions |
| Description | The number of Brand store engagement 1 pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__brand_store_engagement_2** \| \| --- \| \| \\| Field label \\| Brand store engagement 2 \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 2 pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 2 \| \| Description \| The number of Brand store engagement 2 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__brand_store_engagement_2** |
| \| Field label \| Brand store engagement 2 \| \| --- \| --- \| \| Description \| The number of Brand store engagement 2 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 2 |
| Description | The number of Brand store engagement 2 pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__brand_store_engagement_2_views** \| \| --- \| \| \\| Field label \\| Brand store engagement 2 view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 2 pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 2 view-through conversions \| \| Description \| The number of Brand store engagement 2 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__brand_store_engagement_2_views** |
| \| Field label \| Brand store engagement 2 view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 2 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 2 view-through conversions |
| Description | The number of Brand store engagement 2 pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__brand_store_engagement_2_clicks** \| \| --- \| \| \\| Field label \\| Brand store engagement 2 click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 2 pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 2 click-through conversions \| \| Description \| The number of Brand store engagement 2 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__brand_store_engagement_2_clicks** |
| \| Field label \| Brand store engagement 2 click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 2 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 2 click-through conversions |
| Description | The number of Brand store engagement 2 pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__brand_store_engagement_3** \| \| --- \| \| \\| Field label \\| Brand store engagement 3 \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 3 pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 3 \| \| Description \| The number of Brand store engagement 3 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__brand_store_engagement_3** |
| \| Field label \| Brand store engagement 3 \| \| --- \| --- \| \| Description \| The number of Brand store engagement 3 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 3 |
| Description | The number of Brand store engagement 3 pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__brand_store_engagement_3_views** \| \| --- \| \| \\| Field label \\| Brand store engagement 3 view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 3 pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 3 view-through conversions \| \| Description \| The number of Brand store engagement 3 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__brand_store_engagement_3_views** |
| \| Field label \| Brand store engagement 3 view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 3 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 3 view-through conversions |
| Description | The number of Brand store engagement 3 pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__brand_store_engagement_3_clicks** \| \| --- \| \| \\| Field label \\| Brand store engagement 3 click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 3 pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 3 click-through conversions \| \| Description \| The number of Brand store engagement 3 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__brand_store_engagement_3_clicks** |
| \| Field label \| Brand store engagement 3 click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 3 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 3 click-through conversions |
| Description | The number of Brand store engagement 3 pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__brand_store_engagement_4** \| \| --- \| \| \\| Field label \\| Brand store engagement 4 \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 4 pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 4 \| \| Description \| The number of Brand store engagement 4 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__brand_store_engagement_4** |
| \| Field label \| Brand store engagement 4 \| \| --- \| --- \| \| Description \| The number of Brand store engagement 4 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 4 |
| Description | The number of Brand store engagement 4 pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__brand_store_engagement_4_views** \| \| --- \| \| \\| Field label \\| Brand store engagement 4 view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 4 pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 4 view-through conversions \| \| Description \| The number of Brand store engagement 4 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__brand_store_engagement_4_views** |
| \| Field label \| Brand store engagement 4 view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 4 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 4 view-through conversions |
| Description | The number of Brand store engagement 4 pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__brand_store_engagement_4_clicks** \| \| --- \| \| \\| Field label \\| Brand store engagement 4 click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 4 pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 4 click-through conversions \| \| Description \| The number of Brand store engagement 4 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__brand_store_engagement_4_clicks** |
| \| Field label \| Brand store engagement 4 click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 4 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 4 click-through conversions |
| Description | The number of Brand store engagement 4 pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__brand_store_engagement_5** \| \| --- \| \| \\| Field label \\| Brand store engagement 5 \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 5 pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 5 \| \| Description \| The number of Brand store engagement 5 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__brand_store_engagement_5** |
| \| Field label \| Brand store engagement 5 \| \| --- \| --- \| \| Description \| The number of Brand store engagement 5 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 5 |
| Description | The number of Brand store engagement 5 pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__brand_store_engagement_5_views** \| \| --- \| \| \\| Field label \\| Brand store engagement 5 view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 5 pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 5 view-through conversions \| \| Description \| The number of Brand store engagement 5 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__brand_store_engagement_5_views** |
| \| Field label \| Brand store engagement 5 view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 5 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 5 view-through conversions |
| Description | The number of Brand store engagement 5 pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__brand_store_engagement_5_clicks** \| \| --- \| \| \\| Field label \\| Brand store engagement 5 click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 5 pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 5 click-through conversions \| \| Description \| The number of Brand store engagement 5 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__brand_store_engagement_5_clicks** |
| \| Field label \| Brand store engagement 5 click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 5 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 5 click-through conversions |
| Description | The number of Brand store engagement 5 pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__brand_store_engagement_6** \| \| --- \| \| \\| Field label \\| Brand store engagement 6 \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 6 pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 6 \| \| Description \| The number of Brand store engagement 6 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__brand_store_engagement_6** |
| \| Field label \| Brand store engagement 6 \| \| --- \| --- \| \| Description \| The number of Brand store engagement 6 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 6 |
| Description | The number of Brand store engagement 6 pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__brand_store_engagement_6_views** \| \| --- \| \| \\| Field label \\| Brand store engagement 6 view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 6 pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 6 view-through conversions \| \| Description \| The number of Brand store engagement 6 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__brand_store_engagement_6_views** |
| \| Field label \| Brand store engagement 6 view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 6 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 6 view-through conversions |
| Description | The number of Brand store engagement 6 pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__brand_store_engagement_6_clicks** \| \| --- \| \| \\| Field label \\| Brand store engagement 6 click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 6 pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 6 click-through conversions \| \| Description \| The number of Brand store engagement 6 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__brand_store_engagement_6_clicks** |
| \| Field label \| Brand store engagement 6 click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 6 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 6 click-through conversions |
| Description | The number of Brand store engagement 6 pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__brand_store_engagement_7** \| \| --- \| \| \\| Field label \\| Brand store engagement 7 \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 7 pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 7 \| \| Description \| The number of Brand store engagement 7 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__brand_store_engagement_7** |
| \| Field label \| Brand store engagement 7 \| \| --- \| --- \| \| Description \| The number of Brand store engagement 7 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 7 |
| Description | The number of Brand store engagement 7 pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__brand_store_engagement_7_views** \| \| --- \| \| \\| Field label \\| Brand store engagement 7 view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 7 pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 7 view-through conversions \| \| Description \| The number of Brand store engagement 7 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__brand_store_engagement_7_views** |
| \| Field label \| Brand store engagement 7 view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 7 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 7 view-through conversions |
| Description | The number of Brand store engagement 7 pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__brand_store_engagement_7_clicks** \| \| --- \| \| \\| Field label \\| Brand store engagement 7 click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 7 pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 7 click-through conversions \| \| Description \| The number of Brand store engagement 7 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__brand_store_engagement_7_clicks** |
| \| Field label \| Brand store engagement 7 click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 7 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 7 click-through conversions |
| Description | The number of Brand store engagement 7 pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__message_sent_14d** \| \| --- \| \| \\| Field label \\| Message sent \\| \\| --- \\| --- \\| \\| Description \\| The number of Message sent pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Message sent \| \| Description \| The number of Message sent pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__message_sent_14d** |
| \| Field label \| Message sent \| \| --- \| --- \| \| Description \| The number of Message sent pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Message sent |
| Description | The number of Message sent pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__message_sent_views_14d** \| \| --- \| \| \\| Field label \\| Message sent view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Message sent pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Message sent view-through conversions \| \| Description \| The number of Message sent pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__message_sent_views_14d** |
| \| Field label \| Message sent view-through conversions \| \| --- \| --- \| \| Description \| The number of Message sent pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Message sent view-through conversions |
| Description | The number of Message sent pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__message_sent_clicks_14d** \| \| --- \| \| \\| Field label \\| Message sent click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Message sent pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Message sent click-through conversions \| \| Description \| The number of Message sent pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__message_sent_clicks_14d** |
| \| Field label \| Message sent click-through conversions \| \| --- \| --- \| \| Description \| The number of Message sent pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Message sent click-through conversions |
| Description | The number of Message sent pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__mashup_click_to_page** \| \| --- \| \| \\| Field label \\| Mashup click to page \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup click to page pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup click to page \| \| Description \| The number of Mashup click to page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__mashup_click_to_page** |
| \| Field label \| Mashup click to page \| \| --- \| --- \| \| Description \| The number of Mashup click to page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup click to page |
| Description | The number of Mashup click to page pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__mashup_click_to_page_views** \| \| --- \| \| \\| Field label \\| Mashup click to page view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup click to page pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup click to page view-through conversions \| \| Description \| The number of Mashup click to page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__mashup_click_to_page_views** |
| \| Field label \| Mashup click to page view-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup click to page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup click to page view-through conversions |
| Description | The number of Mashup click to page pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__mashup_click_to_page_clicks** \| \| --- \| \| \\| Field label \\| Mashup click to page click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup click to page pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup click to page click-through conversions \| \| Description \| The number of Mashup click to page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__mashup_click_to_page_clicks** |
| \| Field label \| Mashup click to page click-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup click to page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup click to page click-through conversions |
| Description | The number of Mashup click to page pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__mashup_backup_image** \| \| --- \| \| \\| Field label \\| Mashup backup image \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup backup image pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup backup image \| \| Description \| The number of Mashup backup image pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__mashup_backup_image** |
| \| Field label \| Mashup backup image \| \| --- \| --- \| \| Description \| The number of Mashup backup image pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup backup image |
| Description | The number of Mashup backup image pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__mashup_backup_image_views** \| \| --- \| \| \\| Field label \\| Mashup backup image view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup backup image pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup backup image view-through conversions \| \| Description \| The number of Mashup backup image pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__mashup_backup_image_views** |
| \| Field label \| Mashup backup image view-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup backup image pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup backup image view-through conversions |
| Description | The number of Mashup backup image pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__mashup_backup_image_clicks** \| \| --- \| \| \\| Field label \\| Mashup backup image click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup backup image pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup backup image click-through conversions \| \| Description \| The number of Mashup backup image pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__mashup_backup_image_clicks** |
| \| Field label \| Mashup backup image click-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup backup image pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup backup image click-through conversions |
| Description | The number of Mashup backup image pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__homepage_visit_14d** \| \| --- \| \| \\| Field label \\| Homepage visit \\| \\| --- \\| --- \\| \\| Description \\| The number of Homepage visit pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Homepage visit \| \| Description \| The number of Homepage visit pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__homepage_visit_14d** |
| \| Field label \| Homepage visit \| \| --- \| --- \| \| Description \| The number of Homepage visit pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Homepage visit |
| Description | The number of Homepage visit pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__homepage_visit_views_14d** \| \| --- \| \| \\| Field label \\| Homepage visit view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Homepage visit pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Homepage visit view-through conversions \| \| Description \| The number of Homepage visit pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__homepage_visit_views_14d** |
| \| Field label \| Homepage visit view-through conversions \| \| --- \| --- \| \| Description \| The number of Homepage visit pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Homepage visit view-through conversions |
| Description | The number of Homepage visit pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__homepage_visit_clicks_14d** \| \| --- \| \| \\| Field label \\| Homepage visit click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Homepage visit pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Homepage visit click-through conversions \| \| Description \| The number of Homepage visit pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__homepage_visit_clicks_14d** |
| \| Field label \| Homepage visit click-through conversions \| \| --- \| --- \| \| Description \| The number of Homepage visit pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Homepage visit click-through conversions |
| Description | The number of Homepage visit pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__mashup_add_to_cart_14d** \| \| --- \| \| \\| Field label \\| Mashup add to cart \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to cart pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to cart \| \| Description \| The number of Mashup add to cart pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__mashup_add_to_cart_14d** |
| \| Field label \| Mashup add to cart \| \| --- \| --- \| \| Description \| The number of Mashup add to cart pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to cart |
| Description | The number of Mashup add to cart pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__mashup_add_to_cart_views_14d** \| \| --- \| \| \\| Field label \\| Mashup add to cart view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to cart pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to cart view-through conversions \| \| Description \| The number of Mashup add to cart pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__mashup_add_to_cart_views_14d** |
| \| Field label \| Mashup add to cart view-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup add to cart pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to cart view-through conversions |
| Description | The number of Mashup add to cart pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__mashup_add_to_cart_clicks_14d** \| \| --- \| \| \\| Field label \\| Mashup add to cart click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to cart pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to cart click-through conversions \| \| Description \| The number of Mashup add to cart pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__mashup_add_to_cart_clicks_14d** |
| \| Field label \| Mashup add to cart click-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup add to cart pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to cart click-through conversions |
| Description | The number of Mashup add to cart pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__mashup_add_to_wishlist_14d** \| \| --- \| \| \\| Field label \\| Mashup add to wishlist \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to wishlist pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to wishlist \| \| Description \| The number of Mashup add to wishlist pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__mashup_add_to_wishlist_14d** |
| \| Field label \| Mashup add to wishlist \| \| --- \| --- \| \| Description \| The number of Mashup add to wishlist pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to wishlist |
| Description | The number of Mashup add to wishlist pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__mashup_add_to_wishlist_views_14d** \| \| --- \| \| \\| Field label \\| Mashup add to wishlist view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to wishlist pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to wishlist view-through conversions \| \| Description \| The number of Mashup add to wishlist pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__mashup_add_to_wishlist_views_14d** |
| \| Field label \| Mashup add to wishlist view-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup add to wishlist pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to wishlist view-through conversions |
| Description | The number of Mashup add to wishlist pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__mashup_add_to_wishlist_clicks_14d** \| \| --- \| \| \\| Field label \\| Mashup add to wishlist click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to wishlist pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to wishlist click-through conversions \| \| Description \| The number of Mashup add to wishlist pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__mashup_add_to_wishlist_clicks_14d** |
| \| Field label \| Mashup add to wishlist click-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup add to wishlist pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to wishlist click-through conversions |
| Description | The number of Mashup add to wishlist pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__mashup_subscribe_and_save_14d** \| \| --- \| \| \\| Field label \\| Mashup subscribe and save \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup subscribe and save pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup subscribe and save \| \| Description \| The number of Mashup subscribe and save pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__mashup_subscribe_and_save_14d** |
| \| Field label \| Mashup subscribe and save \| \| --- \| --- \| \| Description \| The number of Mashup subscribe and save pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup subscribe and save |
| Description | The number of Mashup subscribe and save pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_subscribe_and_save_click_views_14d** \| \| --- \| \| \\| Field label \\| Mashup subscribe and save view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup Subscribe and Save click pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup subscribe and save view-through conversions \| \| Description \| The number of Mashup Subscribe and Save click pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_subscribe_and_save_click_views_14d** |
| \| Field label \| Mashup subscribe and save view-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup Subscribe and Save click pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup subscribe and save view-through conversions |
| Description | The number of Mashup Subscribe and Save click pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__mashup_subscribe_and_save_click_views_14d** \| \| --- \| \| \\| Field label \\| Mashup subscribe and save view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup Subscribe and Save click pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup subscribe and save view-through conversions \| \| Description \| The number of Mashup Subscribe and Save click pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__mashup_subscribe_and_save_click_views_14d** |
| \| Field label \| Mashup subscribe and save view-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup Subscribe and Save click pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup subscribe and save view-through conversions |
| Description | The number of Mashup Subscribe and Save click pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_add_to_wishlist_cpa_14d** \| \| --- \| \| \\| Field label \\| Mashup add to wishlist cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mashup add to wishlist pixel conversion. (Mashup add to wishlist CPA = Total cost / Mashup add to wishlist). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to wishlist cost per acquisition \| \| Description \| The average cost to acquire a Mashup add to wishlist pixel conversion. (Mashup add to wishlist CPA = Total cost / Mashup add to wishlist). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_add_to_wishlist_cpa_14d** |
| \| Field label \| Mashup add to wishlist cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mashup add to wishlist pixel conversion. (Mashup add to wishlist CPA = Total cost / Mashup add to wishlist). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to wishlist cost per acquisition |
| Description | The average cost to acquire a Mashup add to wishlist pixel conversion. (Mashup add to wishlist CPA = Total cost / Mashup add to wishlist). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__mashup_subscribe_and_save_click_14d** \| \| --- \| \| \\| Field label \\| Mashup subscribe and save click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup Subscribe and Save click pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup subscribe and save click-through conversions \| \| Description \| The number of Mashup Subscribe and Save click pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__mashup_subscribe_and_save_click_14d** |
| \| Field label \| Mashup subscribe and save click-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup Subscribe and Save click pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup subscribe and save click-through conversions |
| Description | The number of Mashup Subscribe and Save click pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_add_to_wishlist_clicks_14d** \| \| --- \| \| \\| Field label \\| Mashup add to wishlist click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to wishlist pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to wishlist click-through conversions \| \| Description \| The number of Mashup add to wishlist pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_add_to_wishlist_clicks_14d** |
| \| Field label \| Mashup add to wishlist click-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup add to wishlist pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to wishlist click-through conversions |
| Description | The number of Mashup add to wishlist pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__mashup_clip_coupon_click_14d** \| \| --- \| \| \\| Field label \\| Mashup clip coupon click \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup clip coupon click pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup clip coupon click \| \| Description \| The number of Mashup clip coupon click pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__mashup_clip_coupon_click_14d** |
| \| Field label \| Mashup clip coupon click \| \| --- \| --- \| \| Description \| The number of Mashup clip coupon click pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup clip coupon click |
| Description | The number of Mashup clip coupon click pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_add_to_wishlist_14d** \| \| --- \| \| \\| Field label \\| Mashup add to wishlist \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to wishlist pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to wishlist \| \| Description \| The number of Mashup add to wishlist pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_add_to_wishlist_14d** |
| \| Field label \| Mashup add to wishlist \| \| --- \| --- \| \| Description \| The number of Mashup add to wishlist pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to wishlist |
| Description | The number of Mashup add to wishlist pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__mashup_clip_coupon_click_views_14d** \| \| --- \| \| \\| Field label \\| Mashup clip coupon click view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup clip coupon click pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup clip coupon click view-through conversions \| \| Description \| The number of Mashup clip coupon click pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__mashup_clip_coupon_click_views_14d** |
| \| Field label \| Mashup clip coupon click view-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup clip coupon click pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup clip coupon click view-through conversions |
| Description | The number of Mashup clip coupon click pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_add_to_cart_cvr_14d** \| \| --- \| \| \\| Field label \\| Mashup add to cart conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to cart pixel conversions relative to the number of ad impressions. (Mashup add to cart CVR = Mashup add to cart / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to cart conversion rate \| \| Description \| The number of Mashup add to cart pixel conversions relative to the number of ad impressions. (Mashup add to cart CVR = Mashup add to cart / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_add_to_cart_cvr_14d** |
| \| Field label \| Mashup add to cart conversion rate \| \| --- \| --- \| \| Description \| The number of Mashup add to cart pixel conversions relative to the number of ad impressions. (Mashup add to cart CVR = Mashup add to cart / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to cart conversion rate |
| Description | The number of Mashup add to cart pixel conversions relative to the number of ad impressions. (Mashup add to cart CVR = Mashup add to cart / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__mashup_clip_coupon_click_clicks_14d** \| \| --- \| \| \\| Field label \\| Mashup clip coupon click click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup clip coupon click pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup clip coupon click click-through conversions \| \| Description \| The number of Mashup clip coupon click pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__mashup_clip_coupon_click_clicks_14d** |
| \| Field label \| Mashup clip coupon click click-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup clip coupon click pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup clip coupon click click-through conversions |
| Description | The number of Mashup clip coupon click pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_add_to_cart_views_14d** \| \| --- \| \| \\| Field label \\| Mashup add to cart view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to cart pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup add to cart view-through conversions \| \| Description \| The number of Mashup add to cart pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_add_to_cart_views_14d** |
| \| Field label \| Mashup add to cart view-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup add to cart pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup add to cart view-through conversions |
| Description | The number of Mashup add to cart pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__mashup_shop_now_click_14d** \| \| --- \| \| \\| Field label \\| Mashup shop now click \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup shop now click pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup shop now click \| \| Description \| The number of Mashup shop now click pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__mashup_shop_now_click_14d** |
| \| Field label \| Mashup shop now click \| \| --- \| --- \| \| Description \| The number of Mashup shop now click pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup shop now click |
| Description | The number of Mashup shop now click pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__homepage_visit_cpa_14d** \| \| --- \| \| \\| Field label \\| Homepage visit cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Homepage visit pixel conversion. (Homepage visit CPA = Total cost / Homepage visit). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Homepage visit cost per acquisition \| \| Description \| The average cost to acquire a Homepage visit pixel conversion. (Homepage visit CPA = Total cost / Homepage visit). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__homepage_visit_cpa_14d** |
| \| Field label \| Homepage visit cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Homepage visit pixel conversion. (Homepage visit CPA = Total cost / Homepage visit). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Homepage visit cost per acquisition |
| Description | The average cost to acquire a Homepage visit pixel conversion. (Homepage visit CPA = Total cost / Homepage visit). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__mashup_shop_now_click_views_14d** \| \| --- \| \| \\| Field label \\| Mashup shop now click view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup shop now click pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup shop now click view-through conversions \| \| Description \| The number of Mashup shop now click pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__mashup_shop_now_click_views_14d** |
| \| Field label \| Mashup shop now click view-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup shop now click pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup shop now click view-through conversions |
| Description | The number of Mashup shop now click pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__homepage_visit_clicks_14d** \| \| --- \| \| \\| Field label \\| Homepage visit click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Homepage visit pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Homepage visit click-through conversions \| \| Description \| The number of Homepage visit pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__homepage_visit_clicks_14d** |
| \| Field label \| Homepage visit click-through conversions \| \| --- \| --- \| \| Description \| The number of Homepage visit pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Homepage visit click-through conversions |
| Description | The number of Homepage visit pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__mashup_shop_now_click_clicks_14d** \| \| --- \| \| \\| Field label \\| Mashup shop now click click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup shop now click pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup shop now click click-through conversions \| \| Description \| The number of Mashup shop now click pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__mashup_shop_now_click_clicks_14d** |
| \| Field label \| Mashup shop now click click-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup shop now click pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup shop now click click-through conversions |
| Description | The number of Mashup shop now click pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__homepage_visit_14d** \| \| --- \| \| \\| Field label \\| Homepage visit \\| \\| --- \\| --- \\| \\| Description \\| The number of Homepage visit pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Homepage visit \| \| Description \| The number of Homepage visit pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__homepage_visit_14d** |
| \| Field label \| Homepage visit \| \| --- \| --- \| \| Description \| The number of Homepage visit pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Homepage visit |
| Description | The number of Homepage visit pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__referral_14d** \| \| --- \| \| \\| Field label \\| Referral \\| \\| --- \\| --- \\| \\| Description \\| The number of Referral pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Referral \| \| Description \| The number of Referral pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__referral_14d** |
| \| Field label \| Referral \| \| --- \| --- \| \| Description \| The number of Referral pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Referral |
| Description | The number of Referral pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_backup_image_cvr** \| \| --- \| \| \\| Field label \\| Mashup backup image conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup backup image pixel conversions relative to the number of ad impressions. (Mashup backup image CVR = Mashup backup image / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup backup image conversion rate \| \| Description \| The number of Mashup backup image pixel conversions relative to the number of ad impressions. (Mashup backup image CVR = Mashup backup image / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_backup_image_cvr** |
| \| Field label \| Mashup backup image conversion rate \| \| --- \| --- \| \| Description \| The number of Mashup backup image pixel conversions relative to the number of ad impressions. (Mashup backup image CVR = Mashup backup image / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup backup image conversion rate |
| Description | The number of Mashup backup image pixel conversions relative to the number of ad impressions. (Mashup backup image CVR = Mashup backup image / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__referral_views_14d** \| \| --- \| \| \\| Field label \\| Referral view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Referral pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Referral view-through conversions \| \| Description \| The number of Referral pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__referral_views_14d** |
| \| Field label \| Referral view-through conversions \| \| --- \| --- \| \| Description \| The number of Referral pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Referral view-through conversions |
| Description | The number of Referral pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_backup_image_views** \| \| --- \| \| \\| Field label \\| Mashup backup image view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup backup image pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup backup image view-through conversions \| \| Description \| The number of Mashup backup image pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_backup_image_views** |
| \| Field label \| Mashup backup image view-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup backup image pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup backup image view-through conversions |
| Description | The number of Mashup backup image pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__referral_clicks_14d** \| \| --- \| \| \\| Field label \\| Referral click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Referral pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Referral click-through conversions \| \| Description \| The number of Referral pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__referral_clicks_14d** |
| \| Field label \| Referral click-through conversions \| \| --- \| --- \| \| Description \| The number of Referral pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Referral click-through conversions |
| Description | The number of Referral pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__mashup_backup_image_clicks** \| \| --- \| \| \\| Field label \\| Mashup backup image click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup backup image pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup backup image click-through conversions \| \| Description \| The number of Mashup backup image pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__mashup_backup_image_clicks** |
| \| Field label \| Mashup backup image click-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup backup image pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup backup image click-through conversions |
| Description | The number of Mashup backup image pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__accept_14d** \| \| --- \| \| \\| Field label \\| Accept \\| \\| --- \\| --- \\| \\| Description \\| The number of Accept pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Accept \| \| Description \| The number of Accept pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__accept_14d** |
| \| Field label \| Accept \| \| --- \| --- \| \| Description \| The number of Accept pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Accept |
| Description | The number of Accept pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_click_to_page_cvr** \| \| --- \| \| \\| Field label \\| Mashup click to page conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup click to page pixel conversions relative to the number of ad impressions. (Mashup click to page CVR = Mashup click to page / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup click to page conversion rate \| \| Description \| The number of Mashup click to page pixel conversions relative to the number of ad impressions. (Mashup click to page CVR = Mashup click to page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_click_to_page_cvr** |
| \| Field label \| Mashup click to page conversion rate \| \| --- \| --- \| \| Description \| The number of Mashup click to page pixel conversions relative to the number of ad impressions. (Mashup click to page CVR = Mashup click to page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup click to page conversion rate |
| Description | The number of Mashup click to page pixel conversions relative to the number of ad impressions. (Mashup click to page CVR = Mashup click to page / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__accept_views_14d** \| \| --- \| \| \\| Field label \\| Accept view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Accept pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Accept view-through conversions \| \| Description \| The number of Accept pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__accept_views_14d** |
| \| Field label \| Accept view-through conversions \| \| --- \| --- \| \| Description \| The number of Accept pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Accept view-through conversions |
| Description | The number of Accept pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_click_to_page_views** \| \| --- \| \| \\| Field label \\| Mashup click to page view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup click to page pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup click to page view-through conversions \| \| Description \| The number of Mashup click to page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_click_to_page_views** |
| \| Field label \| Mashup click to page view-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup click to page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup click to page view-through conversions |
| Description | The number of Mashup click to page pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__accept_clicks_14d** \| \| --- \| \| \\| Field label \\| Accept click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Accept pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Accept click-through conversions \| \| Description \| The number of Accept pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__accept_clicks_14d** |
| \| Field label \| Accept click-through conversions \| \| --- \| --- \| \| Description \| The number of Accept pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Accept click-through conversions |
| Description | The number of Accept pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__message_sent_cpa_14d** \| \| --- \| \| \\| Field label \\| Message sent cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Message sent pixel conversion. (Message sent CPA = Total cost / Message sent). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Message sent cost per acquisition \| \| Description \| The average cost to acquire a Message sent pixel conversion. (Message sent CPA = Total cost / Message sent). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__message_sent_cpa_14d** |
| \| Field label \| Message sent cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Message sent pixel conversion. (Message sent CPA = Total cost / Message sent). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Message sent cost per acquisition |
| Description | The average cost to acquire a Message sent pixel conversion. (Message sent CPA = Total cost / Message sent). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__decline_14d** \| \| --- \| \| \\| Field label \\| Decline \\| \\| --- \\| --- \\| \\| Description \\| The number of Decline pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Decline \| \| Description \| The number of Decline pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__decline_14d** |
| \| Field label \| Decline \| \| --- \| --- \| \| Description \| The number of Decline pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Decline |
| Description | The number of Decline pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__message_sent_clicks_14d** \| \| --- \| \| \\| Field label \\| Message sent click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Message sent pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Message sent click-through conversions \| \| Description \| The number of Message sent pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__message_sent_clicks_14d** |
| \| Field label \| Message sent click-through conversions \| \| --- \| --- \| \| Description \| The number of Message sent pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Message sent click-through conversions |
| Description | The number of Message sent pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__decline_views_14d** \| \| --- \| \| \\| Field label \\| Decline view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Decline pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Decline view-through conversions \| \| Description \| The number of Decline pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__decline_views_14d** |
| \| Field label \| Decline view-through conversions \| \| --- \| --- \| \| Description \| The number of Decline pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Decline view-through conversions |
| Description | The number of Decline pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__message_sent_14d** \| \| --- \| \| \\| Field label \\| Message sent \\| \\| --- \\| --- \\| \\| Description \\| The number of Message sent pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Message sent \| \| Description \| The number of Message sent pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__message_sent_14d** |
| \| Field label \| Message sent \| \| --- \| --- \| \| Description \| The number of Message sent pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Message sent |
| Description | The number of Message sent pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__decline_clicks_14d** \| \| --- \| \| \\| Field label \\| Decline click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Decline pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Decline click-through conversions \| \| Description \| The number of Decline pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__decline_clicks_14d** |
| \| Field label \| Decline click-through conversions \| \| --- \| --- \| \| Description \| The number of Decline pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Decline click-through conversions |
| Description | The number of Decline pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__product_purchased_views** \| \| --- \| \| \\| Field label \\| Product purchased view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Product purchased pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Product purchased view-through conversions \| \| Description \| The number of Product purchased pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__product_purchased_views** |
| \| Field label \| Product purchased view-through conversions \| \| --- \| --- \| \| Description \| The number of Product purchased pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Product purchased view-through conversions |
| Description | The number of Product purchased pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__drop_down_selection_14d** \| \| --- \| \| \\| Field label \\| Drop down selection \\| \\| --- \\| --- \\| \\| Description \\| The number of Drop down selection pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Drop down selection \| \| Description \| The number of Drop down selection pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__drop_down_selection_14d** |
| \| Field label \| Drop down selection \| \| --- \| --- \| \| Description \| The number of Drop down selection pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Drop down selection |
| Description | The number of Drop down selection pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_7_cvr** \| \| --- \| \| \\| Field label \\| Brand store engagement 7 conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 7 pixel conversions relative to the number of ad impressions. (Brand store engagement 7 CVR = Brand store engagement 7 / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 7 conversion rate \| \| Description \| The number of Brand store engagement 7 pixel conversions relative to the number of ad impressions. (Brand store engagement 7 CVR = Brand store engagement 7 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_7_cvr** |
| \| Field label \| Brand store engagement 7 conversion rate \| \| --- \| --- \| \| Description \| The number of Brand store engagement 7 pixel conversions relative to the number of ad impressions. (Brand store engagement 7 CVR = Brand store engagement 7 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 7 conversion rate |
| Description | The number of Brand store engagement 7 pixel conversions relative to the number of ad impressions. (Brand store engagement 7 CVR = Brand store engagement 7 / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__drop_down_selection_views_14d** \| \| --- \| \| \\| Field label \\| Drop down selection view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Drop down selection pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Drop down selection view-through conversions \| \| Description \| The number of Drop down selection pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__drop_down_selection_views_14d** |
| \| Field label \| Drop down selection view-through conversions \| \| --- \| --- \| \| Description \| The number of Drop down selection pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Drop down selection view-through conversions |
| Description | The number of Drop down selection pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_7_views** \| \| --- \| \| \\| Field label \\| Brand store engagement 7 view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 7 pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 7 view-through conversions \| \| Description \| The number of Brand store engagement 7 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_7_views** |
| \| Field label \| Brand store engagement 7 view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 7 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 7 view-through conversions |
| Description | The number of Brand store engagement 7 pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__drop_down_selection_clicks_14d** \| \| --- \| \| \\| Field label \\| Drop down selection click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Drop down selection pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Drop down selection click-through conversions \| \| Description \| The number of Drop down selection pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__drop_down_selection_clicks_14d** |
| \| Field label \| Drop down selection click-through conversions \| \| --- \| --- \| \| Description \| The number of Drop down selection pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Drop down selection click-through conversions |
| Description | The number of Drop down selection pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_6_cpa** \| \| --- \| \| \\| Field label \\| Brand store engagement 6 cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand store engagement 6 pixel conversion. (Brand store engagement 6 CPA = Total cost / Brand store engagement 6). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 6 cost per acquisition \| \| Description \| The average cost to acquire a Brand store engagement 6 pixel conversion. (Brand store engagement 6 CPA = Total cost / Brand store engagement 6). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_6_cpa** |
| \| Field label \| Brand store engagement 6 cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand store engagement 6 pixel conversion. (Brand store engagement 6 CPA = Total cost / Brand store engagement 6). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 6 cost per acquisition |
| Description | The average cost to acquire a Brand store engagement 6 pixel conversion. (Brand store engagement 6 CPA = Total cost / Brand store engagement 6). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__off_amazon_purchases_14d** \| \| --- \| \| \\| Field label \\| Off Amazon purchases (14d) \\| \\| --- \\| --- \\| \\| Description \\| Number of times any quantity of a product was included in an Off-Amazon purchase event, attributed to an ad view or click. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Off Amazon purchases (14d) \| \| Description \| Number of times any quantity of a product was included in an Off-Amazon purchase event, attributed to an ad view or click. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__off_amazon_purchases_14d** |
| \| Field label \| Off Amazon purchases (14d) \| \| --- \| --- \| \| Description \| Number of times any quantity of a product was included in an Off-Amazon purchase event, attributed to an ad view or click. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Off Amazon purchases (14d) |
| Description | Number of times any quantity of a product was included in an Off-Amazon purchase event, attributed to an ad view or click. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_6_clicks** \| \| --- \| \| \\| Field label \\| Brand store engagement 6 click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 6 pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 6 click-through conversions \| \| Description \| The number of Brand store engagement 6 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_6_clicks** |
| \| Field label \| Brand store engagement 6 click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 6 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 6 click-through conversions |
| Description | The number of Brand store engagement 6 pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__video_started** \| \| --- \| \| \\| Field label \\| Video started \\| \\| --- \\| --- \\| \\| Description \\| The number of Video started pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video started \| \| Description \| The number of Video started pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__video_started** |
| \| Field label \| Video started \| \| --- \| --- \| \| Description \| The number of Video started pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video started |
| Description | The number of Video started pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_6** \| \| --- \| \| \\| Field label \\| Brand store engagement 6 \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 6 pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 6 \| \| Description \| The number of Brand store engagement 6 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_6** |
| \| Field label \| Brand store engagement 6 \| \| --- \| --- \| \| Description \| The number of Brand store engagement 6 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 6 |
| Description | The number of Brand store engagement 6 pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__video_started_views** \| \| --- \| \| \\| Field label \\| Video started view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Video started pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video started view-through conversions \| \| Description \| The number of Video started pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__video_started_views** |
| \| Field label \| Video started view-through conversions \| \| --- \| --- \| \| Description \| The number of Video started pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video started view-through conversions |
| Description | The number of Video started pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_5_cvr** \| \| --- \| \| \\| Field label \\| Brand store engagement 5 conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 5 pixel conversions relative to the number of ad impressions. (Brand store engagement 5 CVR = Brand store engagement 5 / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 5 conversion rate \| \| Description \| The number of Brand store engagement 5 pixel conversions relative to the number of ad impressions. (Brand store engagement 5 CVR = Brand store engagement 5 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_5_cvr** |
| \| Field label \| Brand store engagement 5 conversion rate \| \| --- \| --- \| \| Description \| The number of Brand store engagement 5 pixel conversions relative to the number of ad impressions. (Brand store engagement 5 CVR = Brand store engagement 5 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 5 conversion rate |
| Description | The number of Brand store engagement 5 pixel conversions relative to the number of ad impressions. (Brand store engagement 5 CVR = Brand store engagement 5 / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__video_started_clicks** \| \| --- \| \| \\| Field label \\| Video started click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Video started pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video started click-through conversions \| \| Description \| The number of Video started pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__video_started_clicks** |
| \| Field label \| Video started click-through conversions \| \| --- \| --- \| \| Description \| The number of Video started pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video started click-through conversions |
| Description | The number of Video started pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_5_views** \| \| --- \| \| \\| Field label \\| Brand store engagement 5 view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 5 pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 5 view-through conversions \| \| Description \| The number of Brand store engagement 5 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_5_views** |
| \| Field label \| Brand store engagement 5 view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 5 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 5 view-through conversions |
| Description | The number of Brand store engagement 5 pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__video_completed** \| \| --- \| \| \\| Field label \\| Video completed \\| \\| --- \\| --- \\| \\| Description \\| The number of Video completed pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video completed \| \| Description \| The number of Video completed pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__video_completed** |
| \| Field label \| Video completed \| \| --- \| --- \| \| Description \| The number of Video completed pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video completed |
| Description | The number of Video completed pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_4_cpa** \| \| --- \| \| \\| Field label \\| Brand store engagement 4 cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand store engagement 4 pixel conversion. (Brand store engagement 4 CPA = Total cost / Brand store engagement 4). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 4 cost per acquisition \| \| Description \| The average cost to acquire a Brand store engagement 4 pixel conversion. (Brand store engagement 4 CPA = Total cost / Brand store engagement 4). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_4_cpa** |
| \| Field label \| Brand store engagement 4 cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand store engagement 4 pixel conversion. (Brand store engagement 4 CPA = Total cost / Brand store engagement 4). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 4 cost per acquisition |
| Description | The average cost to acquire a Brand store engagement 4 pixel conversion. (Brand store engagement 4 CPA = Total cost / Brand store engagement 4). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__video_completed_views** \| \| --- \| \| \\| Field label \\| Video completed view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Video completed pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video completed view-through conversions \| \| Description \| The number of Video completed pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__video_completed_views** |
| \| Field label \| Video completed view-through conversions \| \| --- \| --- \| \| Description \| The number of Video completed pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video completed view-through conversions |
| Description | The number of Video completed pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_4_clicks** \| \| --- \| \| \\| Field label \\| Brand store engagement 4 click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 4 pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 4 click-through conversions \| \| Description \| The number of Brand store engagement 4 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_4_clicks** |
| \| Field label \| Brand store engagement 4 click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 4 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 4 click-through conversions |
| Description | The number of Brand store engagement 4 pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| audience__video_completed_clicks** \| \| --- \| \| \\| Field label \\| Video completed click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Video completed pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video completed click-through conversions \| \| Description \| The number of Video completed pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| audience__video_completed_clicks** |
| \| Field label \| Video completed click-through conversions \| \| --- \| --- \| \| Description \| The number of Video completed pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video completed click-through conversions |
| Description | The number of Video completed pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_4** \| \| --- \| \| \\| Field label \\| Brand store engagement 4 \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 4 pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 4 \| \| Description \| The number of Brand store engagement 4 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_4** |
| \| Field label \| Brand store engagement 4 \| \| --- \| --- \| \| Description \| The number of Brand store engagement 4 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 4 |
| Description | The number of Brand store engagement 4 pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| product__total_new_to_brand_purchases_14d** \| \| --- \| \| \\| Field label \\| Total new-to-brand purchases \\| \\| --- \\| --- \\| \\| Description \\| The number of first-time purchases for promoted or brand halo products within the brand over a one-year look-back window. Purchases include subscribe & save subscriptions and video rentals. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Total new-to-brand purchases \| \| Description \| The number of first-time purchases for promoted or brand halo products within the brand over a one-year look-back window. Purchases include subscribe & save subscriptions and video rentals. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| product__total_new_to_brand_purchases_14d** |
| \| Field label \| Total new-to-brand purchases \| \| --- \| --- \| \| Description \| The number of first-time purchases for promoted or brand halo products within the brand over a one-year look-back window. Purchases include subscribe & save subscriptions and video rentals. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Total new-to-brand purchases |
| Description | The number of first-time purchases for promoted or brand halo products within the brand over a one-year look-back window. Purchases include subscribe & save subscriptions and video rentals. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_3_cvr** \| \| --- \| \| \\| Field label \\| Brand store engagement 3 conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 3 pixel conversions relative to the number of ad impressions. (Brand store engagement 3 CVR = Brand store engagement 3 / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 3 conversion rate \| \| Description \| The number of Brand store engagement 3 pixel conversions relative to the number of ad impressions. (Brand store engagement 3 CVR = Brand store engagement 3 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_3_cvr** |
| \| Field label \| Brand store engagement 3 conversion rate \| \| --- \| --- \| \| Description \| The number of Brand store engagement 3 pixel conversions relative to the number of ad impressions. (Brand store engagement 3 CVR = Brand store engagement 3 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 3 conversion rate |
| Description | The number of Brand store engagement 3 pixel conversions relative to the number of ad impressions. (Brand store engagement 3 CVR = Brand store engagement 3 / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| product__total_new_to_brand_purchases_views_14d** \| \| --- \| \| \\| Field label \\| Total new-to-brand purchases views \\| \\| --- \\| --- \\| \\| Description \\| The number of first-time purchases for promoted or brand halo products within the brand over a one-year look-back window. Purchases include subscribe & save subscriptions and video rentals. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Total new-to-brand purchases views \| \| Description \| The number of first-time purchases for promoted or brand halo products within the brand over a one-year look-back window. Purchases include subscribe & save subscriptions and video rentals. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| product__total_new_to_brand_purchases_views_14d** |
| \| Field label \| Total new-to-brand purchases views \| \| --- \| --- \| \| Description \| The number of first-time purchases for promoted or brand halo products within the brand over a one-year look-back window. Purchases include subscribe & save subscriptions and video rentals. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Total new-to-brand purchases views |
| Description | The number of first-time purchases for promoted or brand halo products within the brand over a one-year look-back window. Purchases include subscribe & save subscriptions and video rentals. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_3_views** \| \| --- \| \| \\| Field label \\| Brand store engagement 3 view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 3 pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 3 view-through conversions \| \| Description \| The number of Brand store engagement 3 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_3_views** |
| \| Field label \| Brand store engagement 3 view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 3 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 3 view-through conversions |
| Description | The number of Brand store engagement 3 pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| product__total_new_to_brand_purchases_clicks_14d** \| \| --- \| \| \\| Field label \\| Total new-to-brand purchases clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of first-time purchases for promoted or brand halo products within the brand over a one-year look-back window. Purchases include subscribe & save subscriptions and video rentals. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Total new-to-brand purchases clicks \| \| Description \| The number of first-time purchases for promoted or brand halo products within the brand over a one-year look-back window. Purchases include subscribe & save subscriptions and video rentals. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| product__total_new_to_brand_purchases_clicks_14d** |
| \| Field label \| Total new-to-brand purchases clicks \| \| --- \| --- \| \| Description \| The number of first-time purchases for promoted or brand halo products within the brand over a one-year look-back window. Purchases include subscribe & save subscriptions and video rentals. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Total new-to-brand purchases clicks |
| Description | The number of first-time purchases for promoted or brand halo products within the brand over a one-year look-back window. Purchases include subscribe & save subscriptions and video rentals. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_2_cpa** \| \| --- \| \| \\| Field label \\| Brand store engagement 2 cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand store engagement 2 pixel conversion. (Brand store engagement 2 CPA = Total cost / Brand store engagement 2). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 2 cost per acquisition \| \| Description \| The average cost to acquire a Brand store engagement 2 pixel conversion. (Brand store engagement 2 CPA = Total cost / Brand store engagement 2). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_2_cpa** |
| \| Field label \| Brand store engagement 2 cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand store engagement 2 pixel conversion. (Brand store engagement 2 CPA = Total cost / Brand store engagement 2). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 2 cost per acquisition |
| Description | The average cost to acquire a Brand store engagement 2 pixel conversion. (Brand store engagement 2 CPA = Total cost / Brand store engagement 2). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| product__brand_halo_total_sales_14d** \| \| --- \| \| \\| Field label \\| Brand halo total product sales \\| \\| --- \\| --- \\| \\| Description \\| The total sales (in local currency) of brand halo ASINs purchased by customers on Amazon after delivering an ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand halo total product sales \| \| Description \| The total sales (in local currency) of brand halo ASINs purchased by customers on Amazon after delivering an ad. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| product__brand_halo_total_sales_14d** |
| \| Field label \| Brand halo total product sales \| \| --- \| --- \| \| Description \| The total sales (in local currency) of brand halo ASINs purchased by customers on Amazon after delivering an ad. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand halo total product sales |
| Description | The total sales (in local currency) of brand halo ASINs purchased by customers on Amazon after delivering an ad. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_2_clicks** \| \| --- \| \| \\| Field label \\| Brand store engagement 2 click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 2 pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 2 click-through conversions \| \| Description \| The number of Brand store engagement 2 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_2_clicks** |
| \| Field label \| Brand store engagement 2 click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 2 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 2 click-through conversions |
| Description | The number of Brand store engagement 2 pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| product__brand_halo_total_units_sold_14d** \| \| --- \| \| \\| Field label \\| Brand halo total product units sold \\| \\| --- \\| --- \\| \\| Description \\| The total quantity of brand halo products purchased by customers on Amazon after delivering an ad. A campaign can have multiple units sold in a single purchase event. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand halo total product units sold \| \| Description \| The total quantity of brand halo products purchased by customers on Amazon after delivering an ad. A campaign can have multiple units sold in a single purchase event. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| product__brand_halo_total_units_sold_14d** |
| \| Field label \| Brand halo total product units sold \| \| --- \| --- \| \| Description \| The total quantity of brand halo products purchased by customers on Amazon after delivering an ad. A campaign can have multiple units sold in a single purchase event. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand halo total product units sold |
| Description | The total quantity of brand halo products purchased by customers on Amazon after delivering an ad. A campaign can have multiple units sold in a single purchase event. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_2** \| \| --- \| \| \\| Field label \\| Brand store engagement 2 \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 2 pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 2 \| \| Description \| The number of Brand store engagement 2 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_2** |
| \| Field label \| Brand store engagement 2 \| \| --- \| --- \| \| Description \| The number of Brand store engagement 2 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 2 |
| Description | The number of Brand store engagement 2 pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| product__brand_halo_atl** \| \| --- \| \| \\| Field label \\| Brand halo ATL \\| \\| --- \\| --- \\| \\| Description \\| The number of times add to list was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand halo ATL \| \| Description \| The number of times add to list was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| product__brand_halo_atl** |
| \| Field label \| Brand halo ATL \| \| --- \| --- \| \| Description \| The number of times add to list was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand halo ATL |
| Description | The number of times add to list was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_1_cvr** \| \| --- \| \| \\| Field label \\| Brand store engagement 1 conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 1 pixel conversions relative to the number of ad impressions. (Brand store engagement 1 CVR = Brand store engagement 1 / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 1 conversion rate \| \| Description \| The number of Brand store engagement 1 pixel conversions relative to the number of ad impressions. (Brand store engagement 1 CVR = Brand store engagement 1 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_1_cvr** |
| \| Field label \| Brand store engagement 1 conversion rate \| \| --- \| --- \| \| Description \| The number of Brand store engagement 1 pixel conversions relative to the number of ad impressions. (Brand store engagement 1 CVR = Brand store engagement 1 / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 1 conversion rate |
| Description | The number of Brand store engagement 1 pixel conversions relative to the number of ad impressions. (Brand store engagement 1 CVR = Brand store engagement 1 / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| product__brand_halo_atl_views** \| \| --- \| \| \\| Field label \\| Brand halo ATL views \\| \\| --- \\| --- \\| \\| Description \\| The number of times add to list was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand halo ATL views \| \| Description \| The number of times add to list was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| product__brand_halo_atl_views** |
| \| Field label \| Brand halo ATL views \| \| --- \| --- \| \| Description \| The number of times add to list was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand halo ATL views |
| Description | The number of times add to list was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__brand_store_engagement_1_views** \| \| --- \| \| \\| Field label \\| Brand store engagement 1 view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 1 pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 1 view-through conversions \| \| Description \| The number of Brand store engagement 1 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__brand_store_engagement_1_views** |
| \| Field label \| Brand store engagement 1 view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 1 pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 1 view-through conversions |
| Description | The number of Brand store engagement 1 pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| product__brand_halo_atl_clicks** \| \| --- \| \| \\| Field label \\| Brand halo ATL clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of times add to list was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand halo ATL clicks \| \| Description \| The number of times add to list was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| product__brand_halo_atl_clicks** |
| \| Field label \| Brand halo ATL clicks \| \| --- \| --- \| \| Description \| The number of times add to list was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand halo ATL clicks |
| Description | The number of times add to list was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__store_locator_page_cpa_14d** \| \| --- \| \| \\| Field label \\| Store locator page cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Store locator page pixel conversion. (Store locator page CPA = Total cost / Store locator page). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Store locator page cost per acquisition \| \| Description \| The average cost to acquire a Store locator page pixel conversion. (Store locator page CPA = Total cost / Store locator page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__store_locator_page_cpa_14d** |
| \| Field label \| Store locator page cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Store locator page pixel conversion. (Store locator page CPA = Total cost / Store locator page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Store locator page cost per acquisition |
| Description | The average cost to acquire a Store locator page pixel conversion. (Store locator page CPA = Total cost / Store locator page). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| product__brand_halo_atc_14d** \| \| --- \| \| \\| Field label \\| Brand halo ATC \\| \\| --- \\| --- \\| \\| Description \\| The number of times add to cart was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand halo ATC \| \| Description \| The number of times add to cart was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| product__brand_halo_atc_14d** |
| \| Field label \| Brand halo ATC \| \| --- \| --- \| \| Description \| The number of times add to cart was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand halo ATC |
| Description | The number of times add to cart was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__store_locator_page_clicks_14d** \| \| --- \| \| \\| Field label \\| Store locator page click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Store locator page pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Store locator page click-through conversions \| \| Description \| The number of Store locator page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__store_locator_page_clicks_14d** |
| \| Field label \| Store locator page click-through conversions \| \| --- \| --- \| \| Description \| The number of Store locator page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Store locator page click-through conversions |
| Description | The number of Store locator page pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| product__brand_halo_atc_views_14d** \| \| --- \| \| \\| Field label \\| Brand halo ATC views \\| \\| --- \\| --- \\| \\| Description \\| The number of times add to cart was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand halo ATC views \| \| Description \| The number of times add to cart was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| product__brand_halo_atc_views_14d** |
| \| Field label \| Brand halo ATC views \| \| --- \| --- \| \| Description \| The number of times add to cart was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand halo ATC views |
| Description | The number of times add to cart was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__store_locator_page_14d** \| \| --- \| \| \\| Field label \\| Store locator page \\| \\| --- \\| --- \\| \\| Description \\| The number of Store locator page pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Store locator page \| \| Description \| The number of Store locator page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__store_locator_page_14d** |
| \| Field label \| Store locator page \| \| --- \| --- \| \| Description \| The number of Store locator page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Store locator page |
| Description | The number of Store locator page pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| product__brand_halo_atc_clicks_14d** \| \| --- \| \| \\| Field label \\| Brand halo ATC clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of times add to cart was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand halo ATC clicks \| \| Description \| The number of times add to cart was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| product__brand_halo_atc_clicks_14d** |
| \| Field label \| Brand halo ATC clicks \| \| --- \| --- \| \| Description \| The number of times add to cart was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand halo ATC clicks |
| Description | The number of times add to cart was clicked on other products from the same brands as the products tracked in the order, attributed to an ad. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__registration_confirm_page_cvr_14d** \| \| --- \| \| \\| Field label \\| Registration confirm page conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration confirm page pixel conversions relative to the number of ad impressions. (Registration confirm page CVR = Registration confirm page / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration confirm page conversion rate \| \| Description \| The number of Registration confirm page pixel conversions relative to the number of ad impressions. (Registration confirm page CVR = Registration confirm page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__registration_confirm_page_cvr_14d** |
| \| Field label \| Registration confirm page conversion rate \| \| --- \| --- \| \| Description \| The number of Registration confirm page pixel conversions relative to the number of ad impressions. (Registration confirm page CVR = Registration confirm page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration confirm page conversion rate |
| Description | The number of Registration confirm page pixel conversions relative to the number of ad impressions. (Registration confirm page CVR = Registration confirm page / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| product__brand_halo_dpv_14d** \| \| --- \| \| \\| Field label \\| Brand halo DPV \\| \\| --- \\| --- \\| \\| Description \\| The number of detail page views on other products from the same brands as the products tracked in the order, attributed to an ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand halo DPV \| \| Description \| The number of detail page views on other products from the same brands as the products tracked in the order, attributed to an ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| product__brand_halo_dpv_14d** |
| \| Field label \| Brand halo DPV \| \| --- \| --- \| \| Description \| The number of detail page views on other products from the same brands as the products tracked in the order, attributed to an ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand halo DPV |
| Description | The number of detail page views on other products from the same brands as the products tracked in the order, attributed to an ad. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__registration_confirm_page_views_14d** \| \| --- \| \| \\| Field label \\| Registration confirm page view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration confirm page pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration confirm page view-through conversions \| \| Description \| The number of Registration confirm page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__registration_confirm_page_views_14d** |
| \| Field label \| Registration confirm page view-through conversions \| \| --- \| --- \| \| Description \| The number of Registration confirm page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration confirm page view-through conversions |
| Description | The number of Registration confirm page pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| product__brand_halo_dpv_views_14d** \| \| --- \| \| \\| Field label \\| Brand halo DPV views \\| \\| --- \\| --- \\| \\| Description \\| The number of detail page views attributed to impressions. These include views on other products from the same brands as the ASINs tracked in the order. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand halo DPV views \| \| Description \| The number of detail page views attributed to impressions. These include views on other products from the same brands as the ASINs tracked in the order. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| product__brand_halo_dpv_views_14d** |
| \| Field label \| Brand halo DPV views \| \| --- \| --- \| \| Description \| The number of detail page views attributed to impressions. These include views on other products from the same brands as the ASINs tracked in the order. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand halo DPV views |
| Description | The number of detail page views attributed to impressions. These include views on other products from the same brands as the ASINs tracked in the order. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__registration_form_cpa_14d** \| \| --- \| \| \\| Field label \\| Registration form cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Registration form pixel conversion. (Registration form CPA = Total cost / Registration form). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration form cost per acquisition \| \| Description \| The average cost to acquire a Registration form pixel conversion. (Registration form CPA = Total cost / Registration form). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__registration_form_cpa_14d** |
| \| Field label \| Registration form cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Registration form pixel conversion. (Registration form CPA = Total cost / Registration form). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration form cost per acquisition |
| Description | The average cost to acquire a Registration form pixel conversion. (Registration form CPA = Total cost / Registration form). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| product__brand_halo_dpv_clicks_14d** \| \| --- \| \| \\| Field label \\| Brand halo DPV clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of detail page views attributed to ad click-throughs. These include views on other products from the same brands as the ASINs tracked in the order. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand halo DPV clicks \| \| Description \| The number of detail page views attributed to ad click-throughs. These include views on other products from the same brands as the ASINs tracked in the order. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| product__brand_halo_dpv_clicks_14d** |
| \| Field label \| Brand halo DPV clicks \| \| --- \| --- \| \| Description \| The number of detail page views attributed to ad click-throughs. These include views on other products from the same brands as the ASINs tracked in the order. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand halo DPV clicks |
| Description | The number of detail page views attributed to ad click-throughs. These include views on other products from the same brands as the ASINs tracked in the order. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__registration_form_clicks_14d** \| \| --- \| \| \\| Field label \\| Registration form click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration form pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration form click-through conversions \| \| Description \| The number of Registration form pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__registration_form_clicks_14d** |
| \| Field label \| Registration form click-through conversions \| \| --- \| --- \| \| Description \| The number of Registration form pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration form click-through conversions |
| Description | The number of Registration form pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| product__brand_halo_purchases_14d** \| \| --- \| \| \\| Field label \\| Brand halo purchases \\| \\| --- \\| --- \\| \\| Description \\| The number of purchases on other products from the same brands as the products tracked in the order, attributed to an ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand halo purchases \| \| Description \| The number of purchases on other products from the same brands as the products tracked in the order, attributed to an ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| product__brand_halo_purchases_14d** |
| \| Field label \| Brand halo purchases \| \| --- \| --- \| \| Description \| The number of purchases on other products from the same brands as the products tracked in the order, attributed to an ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand halo purchases |
| Description | The number of purchases on other products from the same brands as the products tracked in the order, attributed to an ad. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__registration_form_14d** \| \| --- \| \| \\| Field label \\| Registration form \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration form pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration form \| \| Description \| The number of Registration form pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__registration_form_14d** |
| \| Field label \| Registration form \| \| --- \| --- \| \| Description \| The number of Registration form pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration form |
| Description | The number of Registration form pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| product__brand_halo_new_to_brand_purchases_14d** \| \| --- \| \| \\| Field label \\| Brand halo new-to-brand purchases \\| \\| --- \\| --- \\| \\| Description \\| New-to-brand purchases - brand halo. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand halo new-to-brand purchases \| \| Description \| New-to-brand purchases - brand halo. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| product__brand_halo_new_to_brand_purchases_14d** |
| \| Field label \| Brand halo new-to-brand purchases \| \| --- \| --- \| \| Description \| New-to-brand purchases - brand halo. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand halo new-to-brand purchases |
| Description | New-to-brand purchases - brand halo. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__thank_you_page_cvr_14d** \| \| --- \| \| \\| Field label \\| Thank you page conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Thank you page pixel conversions relative to the number of ad impressions. (Thank you page CVR = Thank you page / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Thank you page conversion rate \| \| Description \| The number of Thank you page pixel conversions relative to the number of ad impressions. (Thank you page CVR = Thank you page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__thank_you_page_cvr_14d** |
| \| Field label \| Thank you page conversion rate \| \| --- \| --- \| \| Description \| The number of Thank you page pixel conversions relative to the number of ad impressions. (Thank you page CVR = Thank you page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Thank you page conversion rate |
| Description | The number of Thank you page pixel conversions relative to the number of ad impressions. (Thank you page CVR = Thank you page / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| product__brand_halo_new_subscribe_and_save_14d** \| \| --- \| \| \\| Field label \\| Brand halo new subscribe and save \\| \\| --- \\| --- \\| \\| Description \\| The number of subscribe & save subscriptions on other products from the same brands as the products tracked in the order, attributed to a view or click on an ad. This count does not include further purchases of the ASIN(s) during replenishing subscriptions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand halo new subscribe and save \| \| Description \| The number of subscribe & save subscriptions on other products from the same brands as the products tracked in the order, attributed to a view or click on an ad. This count does not include further purchases of the ASIN(s) during replenishing subscriptions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| product__brand_halo_new_subscribe_and_save_14d** |
| \| Field label \| Brand halo new subscribe and save \| \| --- \| --- \| \| Description \| The number of subscribe & save subscriptions on other products from the same brands as the products tracked in the order, attributed to a view or click on an ad. This count does not include further purchases of the ASIN(s) during replenishing subscriptions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand halo new subscribe and save |
| Description | The number of subscribe & save subscriptions on other products from the same brands as the products tracked in the order, attributed to a view or click on an ad. This count does not include further purchases of the ASIN(s) during replenishing subscriptions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__thank_you_page_views_14d** \| \| --- \| \| \\| Field label \\| Thank you page view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Thank you page pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Thank you page view-through conversions \| \| Description \| The number of Thank you page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__thank_you_page_views_14d** |
| \| Field label \| Thank you page view-through conversions \| \| --- \| --- \| \| Description \| The number of Thank you page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Thank you page view-through conversions |
| Description | The number of Thank you page pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__brand_store_engagement_1** \| \| --- \| \| \\| Field label \\| Brand store engagement 1 \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 1 pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 1 \| \| Description \| The number of Brand store engagement 1 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_1** |
| \| Field label \| Brand store engagement 1 \| \| --- \| --- \| \| Description \| The number of Brand store engagement 1 pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 1 |
| Description | The number of Brand store engagement 1 pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__success_page_cpa_14d** \| \| --- \| \| \\| Field label \\| Success page cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Success page pixel conversion. (Success page CPA = Total cost / Success page). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Success page cost per acquisition \| \| Description \| The average cost to acquire a Success page pixel conversion. (Success page CPA = Total cost / Success page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__success_page_cpa_14d** |
| \| Field label \| Success page cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Success page pixel conversion. (Success page CPA = Total cost / Success page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Success page cost per acquisition |
| Description | The average cost to acquire a Success page pixel conversion. (Success page CPA = Total cost / Success page). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__store_locator_page_cpa_14d** \| \| --- \| \| \\| Field label \\| Store locator page cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Store locator page pixel conversion. (Store locator page CPA = Total cost / Store locator page). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Store locator page cost per acquisition \| \| Description \| The average cost to acquire a Store locator page pixel conversion. (Store locator page CPA = Total cost / Store locator page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__store_locator_page_cpa_14d** |
| \| Field label \| Store locator page cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Store locator page pixel conversion. (Store locator page CPA = Total cost / Store locator page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Store locator page cost per acquisition |
| Description | The average cost to acquire a Store locator page pixel conversion. (Store locator page CPA = Total cost / Store locator page). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__success_page_clicks_14d** \| \| --- \| \| \\| Field label \\| Success page click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Success page pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Success page click-through conversions \| \| Description \| The number of Success page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__success_page_clicks_14d** |
| \| Field label \| Success page click-through conversions \| \| --- \| --- \| \| Description \| The number of Success page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Success page click-through conversions |
| Description | The number of Success page pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__store_locator_page_cvr_14d** \| \| --- \| \| \\| Field label \\| Store locator page conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Store locator page pixel conversions relative to the number of ad impressions. (Store locator page CVR = Store locator page / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Store locator page conversion rate \| \| Description \| The number of Store locator page pixel conversions relative to the number of ad impressions. (Store locator page CVR = Store locator page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__store_locator_page_cvr_14d** |
| \| Field label \| Store locator page conversion rate \| \| --- \| --- \| \| Description \| The number of Store locator page pixel conversions relative to the number of ad impressions. (Store locator page CVR = Store locator page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Store locator page conversion rate |
| Description | The number of Store locator page pixel conversions relative to the number of ad impressions. (Store locator page CVR = Store locator page / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__success_page_14d** \| \| --- \| \| \\| Field label \\| Success page \\| \\| --- \\| --- \\| \\| Description \\| The number of Success page pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Success page \| \| Description \| The number of Success page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__success_page_14d** |
| \| Field label \| Success page \| \| --- \| --- \| \| Description \| The number of Success page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Success page |
| Description | The number of Success page pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__store_locator_page_clicks_14d** \| \| --- \| \| \\| Field label \\| Store locator page click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Store locator page pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Store locator page click-through conversions \| \| Description \| The number of Store locator page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__store_locator_page_clicks_14d** |
| \| Field label \| Store locator page click-through conversions \| \| --- \| --- \| \| Description \| The number of Store locator page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Store locator page click-through conversions |
| Description | The number of Store locator page pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__subscription_button_cvr_14d** \| \| --- \| \| \\| Field label \\| Subscription button conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Subscription button pixel conversions relative to the number of ad impressions. (Subscription button CVR = Subscription button / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Subscription button conversion rate \| \| Description \| The number of Subscription button pixel conversions relative to the number of ad impressions. (Subscription button CVR = Subscription button / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__subscription_button_cvr_14d** |
| \| Field label \| Subscription button conversion rate \| \| --- \| --- \| \| Description \| The number of Subscription button pixel conversions relative to the number of ad impressions. (Subscription button CVR = Subscription button / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Subscription button conversion rate |
| Description | The number of Subscription button pixel conversions relative to the number of ad impressions. (Subscription button CVR = Subscription button / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__store_locator_page_views_14d** \| \| --- \| \| \\| Field label \\| Store locator page view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Store locator page pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Store locator page view-through conversions \| \| Description \| The number of Store locator page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__store_locator_page_views_14d** |
| \| Field label \| Store locator page view-through conversions \| \| --- \| --- \| \| Description \| The number of Store locator page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Store locator page view-through conversions |
| Description | The number of Store locator page pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__subscription_button_views_14d** \| \| --- \| \| \\| Field label \\| Subscription button view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Subscription button pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Subscription button view-through conversions \| \| Description \| The number of Subscription button pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__subscription_button_views_14d** |
| \| Field label \| Subscription button view-through conversions \| \| --- \| --- \| \| Description \| The number of Subscription button pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Subscription button view-through conversions |
| Description | The number of Subscription button pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__store_locator_page_14d** \| \| --- \| \| \\| Field label \\| Store locator page \\| \\| --- \\| --- \\| \\| Description \\| The number of Store locator page pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Store locator page \| \| Description \| The number of Store locator page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__store_locator_page_14d** |
| \| Field label \| Store locator page \| \| --- \| --- \| \| Description \| The number of Store locator page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Store locator page |
| Description | The number of Store locator page pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__click_on_redirect_cpa_14d** \| \| --- \| \| \\| Field label \\| Click on redirect cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Click on redirect pixel conversion. (Click on redirect CPA = Total cost / Click on redirect). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Click on redirect cost per acquisition \| \| Description \| The average cost to acquire a Click on redirect pixel conversion. (Click on redirect CPA = Total cost / Click on redirect). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__click_on_redirect_cpa_14d** |
| \| Field label \| Click on redirect cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Click on redirect pixel conversion. (Click on redirect CPA = Total cost / Click on redirect). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Click on redirect cost per acquisition |
| Description | The average cost to acquire a Click on redirect pixel conversion. (Click on redirect CPA = Total cost / Click on redirect). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__registration_confirm_page_cpa_14d** \| \| --- \| \| \\| Field label \\| Registration confirm page cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Registration confirm page pixel conversion. (Registration confirm page CPA = Total cost / Registration confirm page). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration confirm page cost per acquisition \| \| Description \| The average cost to acquire a Registration confirm page pixel conversion. (Registration confirm page CPA = Total cost / Registration confirm page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__registration_confirm_page_cpa_14d** |
| \| Field label \| Registration confirm page cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Registration confirm page pixel conversion. (Registration confirm page CPA = Total cost / Registration confirm page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration confirm page cost per acquisition |
| Description | The average cost to acquire a Registration confirm page pixel conversion. (Registration confirm page CPA = Total cost / Registration confirm page). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__click_on_redirect_clicks_14d** \| \| --- \| \| \\| Field label \\| Click on redirect click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Click on redirect pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Click on redirect click-through conversions \| \| Description \| The number of Click on redirect pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__click_on_redirect_clicks_14d** |
| \| Field label \| Click on redirect click-through conversions \| \| --- \| --- \| \| Description \| The number of Click on redirect pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Click on redirect click-through conversions |
| Description | The number of Click on redirect pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__registration_confirm_page_cvr_14d** \| \| --- \| \| \\| Field label \\| Registration confirm page conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration confirm page pixel conversions relative to the number of ad impressions. (Registration confirm page CVR = Registration confirm page / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration confirm page conversion rate \| \| Description \| The number of Registration confirm page pixel conversions relative to the number of ad impressions. (Registration confirm page CVR = Registration confirm page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__registration_confirm_page_cvr_14d** |
| \| Field label \| Registration confirm page conversion rate \| \| --- \| --- \| \| Description \| The number of Registration confirm page pixel conversions relative to the number of ad impressions. (Registration confirm page CVR = Registration confirm page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration confirm page conversion rate |
| Description | The number of Registration confirm page pixel conversions relative to the number of ad impressions. (Registration confirm page CVR = Registration confirm page / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__click_on_redirect_14d** \| \| --- \| \| \\| Field label \\| Click on redirect \\| \\| --- \\| --- \\| \\| Description \\| The number of Click on redirect pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Click on redirect \| \| Description \| The number of Click on redirect pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__click_on_redirect_14d** |
| \| Field label \| Click on redirect \| \| --- \| --- \| \| Description \| The number of Click on redirect pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Click on redirect |
| Description | The number of Click on redirect pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__registration_confirm_page_clicks_14d** \| \| --- \| \| \\| Field label \\| Registration confirm page click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration confirm page pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration confirm page click-through conversions \| \| Description \| The number of Registration confirm page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__registration_confirm_page_clicks_14d** |
| \| Field label \| Registration confirm page click-through conversions \| \| --- \| --- \| \| Description \| The number of Registration confirm page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration confirm page click-through conversions |
| Description | The number of Registration confirm page pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__purchase_button_cvr_14d** \| \| --- \| \| \\| Field label \\| Purchase button conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Purchase button pixel conversions relative to the number of ad impressions. (Purchase button CVR = Purchase button / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Purchase button conversion rate \| \| Description \| The number of Purchase button pixel conversions relative to the number of ad impressions. (Purchase button CVR = Purchase button / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__purchase_button_cvr_14d** |
| \| Field label \| Purchase button conversion rate \| \| --- \| --- \| \| Description \| The number of Purchase button pixel conversions relative to the number of ad impressions. (Purchase button CVR = Purchase button / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Purchase button conversion rate |
| Description | The number of Purchase button pixel conversions relative to the number of ad impressions. (Purchase button CVR = Purchase button / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__registration_confirm_page_views_14d** \| \| --- \| \| \\| Field label \\| Registration confirm page view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration confirm page pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration confirm page view-through conversions \| \| Description \| The number of Registration confirm page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__registration_confirm_page_views_14d** |
| \| Field label \| Registration confirm page view-through conversions \| \| --- \| --- \| \| Description \| The number of Registration confirm page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration confirm page view-through conversions |
| Description | The number of Registration confirm page pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__purchase_button_views_14d** \| \| --- \| \| \\| Field label \\| Purchase button view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Purchase button pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Purchase button view-through conversions \| \| Description \| The number of Purchase button pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__purchase_button_views_14d** |
| \| Field label \| Purchase button view-through conversions \| \| --- \| --- \| \| Description \| The number of Purchase button pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Purchase button view-through conversions |
| Description | The number of Purchase button pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__registration_confirm_page_14d** \| \| --- \| \| \\| Field label \\| Registration confirm page \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration confirm page pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration confirm page \| \| Description \| The number of Registration confirm page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__registration_confirm_page_14d** |
| \| Field label \| Registration confirm page \| \| --- \| --- \| \| Description \| The number of Registration confirm page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration confirm page |
| Description | The number of Registration confirm page pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__submit_button_cpa_14d** \| \| --- \| \| \\| Field label \\| Submit button cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Submit button pixel conversion. (Submit button CPA = Total cost / Submit button). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Submit button cost per acquisition \| \| Description \| The average cost to acquire a Submit button pixel conversion. (Submit button CPA = Total cost / Submit button). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__submit_button_cpa_14d** |
| \| Field label \| Submit button cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Submit button pixel conversion. (Submit button CPA = Total cost / Submit button). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Submit button cost per acquisition |
| Description | The average cost to acquire a Submit button pixel conversion. (Submit button CPA = Total cost / Submit button). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__registration_form_cpa_14d** \| \| --- \| \| \\| Field label \\| Registration form cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Registration form pixel conversion. (Registration form CPA = Total cost / Registration form). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration form cost per acquisition \| \| Description \| The average cost to acquire a Registration form pixel conversion. (Registration form CPA = Total cost / Registration form). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__registration_form_cpa_14d** |
| \| Field label \| Registration form cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Registration form pixel conversion. (Registration form CPA = Total cost / Registration form). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration form cost per acquisition |
| Description | The average cost to acquire a Registration form pixel conversion. (Registration form CPA = Total cost / Registration form). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__submit_button_clicks_14d** \| \| --- \| \| \\| Field label \\| Submit button click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Submit button pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Submit button click-through conversions \| \| Description \| The number of Submit button pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__submit_button_clicks_14d** |
| \| Field label \| Submit button click-through conversions \| \| --- \| --- \| \| Description \| The number of Submit button pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Submit button click-through conversions |
| Description | The number of Submit button pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__registration_form_cvr_14d** \| \| --- \| \| \\| Field label \\| Registration form conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration form pixel conversions relative to the number of ad impressions. (Registration form CVR = Registration form / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration form conversion rate \| \| Description \| The number of Registration form pixel conversions relative to the number of ad impressions. (Registration form CVR = Registration form / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__registration_form_cvr_14d** |
| \| Field label \| Registration form conversion rate \| \| --- \| --- \| \| Description \| The number of Registration form pixel conversions relative to the number of ad impressions. (Registration form CVR = Registration form / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration form conversion rate |
| Description | The number of Registration form pixel conversions relative to the number of ad impressions. (Registration form CVR = Registration form / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__submit_button_14d** \| \| --- \| \| \\| Field label \\| Submit button \\| \\| --- \\| --- \\| \\| Description \\| The number of Submit button pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Submit button \| \| Description \| The number of Submit button pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__submit_button_14d** |
| \| Field label \| Submit button \| \| --- \| --- \| \| Description \| The number of Submit button pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Submit button |
| Description | The number of Submit button pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__registration_form_clicks_14d** \| \| --- \| \| \\| Field label \\| Registration form click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration form pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration form click-through conversions \| \| Description \| The number of Registration form pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__registration_form_clicks_14d** |
| \| Field label \| Registration form click-through conversions \| \| --- \| --- \| \| Description \| The number of Registration form pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration form click-through conversions |
| Description | The number of Registration form pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__email_interaction_cvr_14d** \| \| --- \| \| \\| Field label \\| Email interaction conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Email interaction pixel conversions relative to the number of ad impressions. (Email interaction CVR = Email interaction / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email interaction conversion rate \| \| Description \| The number of Email interaction pixel conversions relative to the number of ad impressions. (Email interaction CVR = Email interaction / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__email_interaction_cvr_14d** |
| \| Field label \| Email interaction conversion rate \| \| --- \| --- \| \| Description \| The number of Email interaction pixel conversions relative to the number of ad impressions. (Email interaction CVR = Email interaction / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email interaction conversion rate |
| Description | The number of Email interaction pixel conversions relative to the number of ad impressions. (Email interaction CVR = Email interaction / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__registration_form_views_14d** \| \| --- \| \| \\| Field label \\| Registration form view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration form pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration form view-through conversions \| \| Description \| The number of Registration form pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__registration_form_views_14d** |
| \| Field label \| Registration form view-through conversions \| \| --- \| --- \| \| Description \| The number of Registration form pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration form view-through conversions |
| Description | The number of Registration form pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__email_interaction_views_14d** \| \| --- \| \| \\| Field label \\| Email interaction view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Email interaction pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email interaction view-through conversions \| \| Description \| The number of Email interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__email_interaction_views_14d** |
| \| Field label \| Email interaction view-through conversions \| \| --- \| --- \| \| Description \| The number of Email interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email interaction view-through conversions |
| Description | The number of Email interaction pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__registration_form_14d** \| \| --- \| \| \\| Field label \\| Registration form \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration form pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Registration form \| \| Description \| The number of Registration form pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__registration_form_14d** |
| \| Field label \| Registration form \| \| --- \| --- \| \| Description \| The number of Registration form pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Registration form |
| Description | The number of Registration form pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__email_load_cpa_14d** \| \| --- \| \| \\| Field label \\| Email load cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Email load pixel conversion. (Email load CPA = Total cost / Email load). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email load cost per acquisition \| \| Description \| The average cost to acquire a Email load pixel conversion. (Email load CPA = Total cost / Email load). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__email_load_cpa_14d** |
| \| Field label \| Email load cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Email load pixel conversion. (Email load CPA = Total cost / Email load). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email load cost per acquisition |
| Description | The average cost to acquire a Email load pixel conversion. (Email load CPA = Total cost / Email load). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__thank_you_page_cpa_14d** \| \| --- \| \| \\| Field label \\| Thank you page cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Thank you page pixel conversion. (Thank you page CPA = Total cost / Thank you page). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Thank you page cost per acquisition \| \| Description \| The average cost to acquire a Thank you page pixel conversion. (Thank you page CPA = Total cost / Thank you page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__thank_you_page_cpa_14d** |
| \| Field label \| Thank you page cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Thank you page pixel conversion. (Thank you page CPA = Total cost / Thank you page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Thank you page cost per acquisition |
| Description | The average cost to acquire a Thank you page pixel conversion. (Thank you page CPA = Total cost / Thank you page). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__email_load_clicks_14d** \| \| --- \| \| \\| Field label \\| Email load click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Email load pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email load click-through conversions \| \| Description \| The number of Email load pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__email_load_clicks_14d** |
| \| Field label \| Email load click-through conversions \| \| --- \| --- \| \| Description \| The number of Email load pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email load click-through conversions |
| Description | The number of Email load pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__thank_you_page_cvr_14d** \| \| --- \| \| \\| Field label \\| Thank you page conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Thank you page pixel conversions relative to the number of ad impressions. (Thank you page CVR = Thank you page / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Thank you page conversion rate \| \| Description \| The number of Thank you page pixel conversions relative to the number of ad impressions. (Thank you page CVR = Thank you page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__thank_you_page_cvr_14d** |
| \| Field label \| Thank you page conversion rate \| \| --- \| --- \| \| Description \| The number of Thank you page pixel conversions relative to the number of ad impressions. (Thank you page CVR = Thank you page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Thank you page conversion rate |
| Description | The number of Thank you page pixel conversions relative to the number of ad impressions. (Thank you page CVR = Thank you page / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__email_load_14d** \| \| --- \| \| \\| Field label \\| Email load \\| \\| --- \\| --- \\| \\| Description \\| The number of Email load pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email load \| \| Description \| The number of Email load pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__email_load_14d** |
| \| Field label \| Email load \| \| --- \| --- \| \| Description \| The number of Email load pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email load |
| Description | The number of Email load pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__thank_you_page_clicks_14d** \| \| --- \| \| \\| Field label \\| Thank you page click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Thank you page pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Thank you page click-through conversions \| \| Description \| The number of Thank you page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__thank_you_page_clicks_14d** |
| \| Field label \| Thank you page click-through conversions \| \| --- \| --- \| \| Description \| The number of Thank you page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Thank you page click-through conversions |
| Description | The number of Thank you page pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__game_interaction_cvr_14d** \| \| --- \| \| \\| Field label \\| Game interaction conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Game interaction pixel conversions relative to the number of ad impressions. (Game interaction CVR = Game interaction / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game interaction conversion rate \| \| Description \| The number of Game interaction pixel conversions relative to the number of ad impressions. (Game interaction CVR = Game interaction / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__game_interaction_cvr_14d** |
| \| Field label \| Game interaction conversion rate \| \| --- \| --- \| \| Description \| The number of Game interaction pixel conversions relative to the number of ad impressions. (Game interaction CVR = Game interaction / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game interaction conversion rate |
| Description | The number of Game interaction pixel conversions relative to the number of ad impressions. (Game interaction CVR = Game interaction / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__thank_you_page_views_14d** \| \| --- \| \| \\| Field label \\| Thank you page view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Thank you page pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Thank you page view-through conversions \| \| Description \| The number of Thank you page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__thank_you_page_views_14d** |
| \| Field label \| Thank you page view-through conversions \| \| --- \| --- \| \| Description \| The number of Thank you page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Thank you page view-through conversions |
| Description | The number of Thank you page pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__game_interaction_views_14d** \| \| --- \| \| \\| Field label \\| Game interaction view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Game interaction pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game interaction view-through conversions \| \| Description \| The number of Game interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__game_interaction_views_14d** |
| \| Field label \| Game interaction view-through conversions \| \| --- \| --- \| \| Description \| The number of Game interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game interaction view-through conversions |
| Description | The number of Game interaction pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__thank_you_page_14d** \| \| --- \| \| \\| Field label \\| Thank you page \\| \\| --- \\| --- \\| \\| Description \\| The number of Thank you page pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Thank you page \| \| Description \| The number of Thank you page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__thank_you_page_14d** |
| \| Field label \| Thank you page \| \| --- \| --- \| \| Description \| The number of Thank you page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Thank you page |
| Description | The number of Thank you page pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__widget_interaction_cpa_14d** \| \| --- \| \| \\| Field label \\| Widget interaction cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Widget interaction pixel conversion. (Widget interaction CPA = Total cost / Widget interaction). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget interaction cost per acquisition \| \| Description \| The average cost to acquire a Widget interaction pixel conversion. (Widget interaction CPA = Total cost / Widget interaction). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__widget_interaction_cpa_14d** |
| \| Field label \| Widget interaction cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Widget interaction pixel conversion. (Widget interaction CPA = Total cost / Widget interaction). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget interaction cost per acquisition |
| Description | The average cost to acquire a Widget interaction pixel conversion. (Widget interaction CPA = Total cost / Widget interaction). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__success_page_cpa_14d** \| \| --- \| \| \\| Field label \\| Success page cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Success page pixel conversion. (Success page CPA = Total cost / Success page). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Success page cost per acquisition \| \| Description \| The average cost to acquire a Success page pixel conversion. (Success page CPA = Total cost / Success page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__success_page_cpa_14d** |
| \| Field label \| Success page cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Success page pixel conversion. (Success page CPA = Total cost / Success page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Success page cost per acquisition |
| Description | The average cost to acquire a Success page pixel conversion. (Success page CPA = Total cost / Success page). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__widget_interaction_clicks_14d** \| \| --- \| \| \\| Field label \\| Widget interaction click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget interaction pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget interaction click-through conversions \| \| Description \| The number of Widget interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__widget_interaction_clicks_14d** |
| \| Field label \| Widget interaction click-through conversions \| \| --- \| --- \| \| Description \| The number of Widget interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget interaction click-through conversions |
| Description | The number of Widget interaction pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__success_page_cvr_14d** \| \| --- \| \| \\| Field label \\| Success page conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Success page pixel conversions relative to the number of ad impressions. (Success page CVR = Success page / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Success page conversion rate \| \| Description \| The number of Success page pixel conversions relative to the number of ad impressions. (Success page CVR = Success page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__success_page_cvr_14d** |
| \| Field label \| Success page conversion rate \| \| --- \| --- \| \| Description \| The number of Success page pixel conversions relative to the number of ad impressions. (Success page CVR = Success page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Success page conversion rate |
| Description | The number of Success page pixel conversions relative to the number of ad impressions. (Success page CVR = Success page / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__widget_interaction_14d** \| \| --- \| \| \\| Field label \\| Widget interaction \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget interaction pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget interaction \| \| Description \| The number of Widget interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__widget_interaction_14d** |
| \| Field label \| Widget interaction \| \| --- \| --- \| \| Description \| The number of Widget interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget interaction |
| Description | The number of Widget interaction pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__success_page_clicks_14d** \| \| --- \| \| \\| Field label \\| Success page click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Success page pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Success page click-through conversions \| \| Description \| The number of Success page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__success_page_clicks_14d** |
| \| Field label \| Success page click-through conversions \| \| --- \| --- \| \| Description \| The number of Success page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Success page click-through conversions |
| Description | The number of Success page pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__banner_interaction_cvr_14d** \| \| --- \| \| \\| Field label \\| Banner interaction conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Banner interaction pixel conversions relative to the number of ad impressions. (Banner interaction CVR = Banner interaction / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Banner interaction conversion rate \| \| Description \| The number of Banner interaction pixel conversions relative to the number of ad impressions. (Banner interaction CVR = Banner interaction / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__banner_interaction_cvr_14d** |
| \| Field label \| Banner interaction conversion rate \| \| --- \| --- \| \| Description \| The number of Banner interaction pixel conversions relative to the number of ad impressions. (Banner interaction CVR = Banner interaction / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Banner interaction conversion rate |
| Description | The number of Banner interaction pixel conversions relative to the number of ad impressions. (Banner interaction CVR = Banner interaction / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__success_page_views_14d** \| \| --- \| \| \\| Field label \\| Success page view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Success page pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Success page view-through conversions \| \| Description \| The number of Success page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__success_page_views_14d** |
| \| Field label \| Success page view-through conversions \| \| --- \| --- \| \| Description \| The number of Success page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Success page view-through conversions |
| Description | The number of Success page pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__banner_interaction_views_14d** \| \| --- \| \| \\| Field label \\| Banner interaction view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Banner interaction pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Banner interaction view-through conversions \| \| Description \| The number of Banner interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__banner_interaction_views_14d** |
| \| Field label \| Banner interaction view-through conversions \| \| --- \| --- \| \| Description \| The number of Banner interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Banner interaction view-through conversions |
| Description | The number of Banner interaction pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__success_page_14d** \| \| --- \| \| \\| Field label \\| Success page \\| \\| --- \\| --- \\| \\| Description \\| The number of Success page pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Success page \| \| Description \| The number of Success page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__success_page_14d** |
| \| Field label \| Success page \| \| --- \| --- \| \| Description \| The number of Success page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Success page |
| Description | The number of Success page pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__survey_finish_cpa_14d** \| \| --- \| \| \\| Field label \\| Survey finish cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Survey finish pixel conversion. (Survey finish CPA = Total cost / Survey finish). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey finish cost per acquisition \| \| Description \| The average cost to acquire a Survey finish pixel conversion. (Survey finish CPA = Total cost / Survey finish). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__survey_finish_cpa_14d** |
| \| Field label \| Survey finish cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Survey finish pixel conversion. (Survey finish CPA = Total cost / Survey finish). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey finish cost per acquisition |
| Description | The average cost to acquire a Survey finish pixel conversion. (Survey finish CPA = Total cost / Survey finish). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__subscription_button_cpa_14d** \| \| --- \| \| \\| Field label \\| Subscription button cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Subscription button pixel conversion. (Subscription button CPA = Total cost / Subscription button). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Subscription button cost per acquisition \| \| Description \| The average cost to acquire a Subscription button pixel conversion. (Subscription button CPA = Total cost / Subscription button). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__subscription_button_cpa_14d** |
| \| Field label \| Subscription button cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Subscription button pixel conversion. (Subscription button CPA = Total cost / Subscription button). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Subscription button cost per acquisition |
| Description | The average cost to acquire a Subscription button pixel conversion. (Subscription button CPA = Total cost / Subscription button). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__survey_finish_clicks_14d** \| \| --- \| \| \\| Field label \\| Survey finish click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey finish pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey finish click-through conversions \| \| Description \| The number of Survey finish pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__survey_finish_clicks_14d** |
| \| Field label \| Survey finish click-through conversions \| \| --- \| --- \| \| Description \| The number of Survey finish pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey finish click-through conversions |
| Description | The number of Survey finish pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__subscription_button_cvr_14d** \| \| --- \| \| \\| Field label \\| Subscription button conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Subscription button pixel conversions relative to the number of ad impressions. (Subscription button CVR = Subscription button / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Subscription button conversion rate \| \| Description \| The number of Subscription button pixel conversions relative to the number of ad impressions. (Subscription button CVR = Subscription button / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__subscription_button_cvr_14d** |
| \| Field label \| Subscription button conversion rate \| \| --- \| --- \| \| Description \| The number of Subscription button pixel conversions relative to the number of ad impressions. (Subscription button CVR = Subscription button / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Subscription button conversion rate |
| Description | The number of Subscription button pixel conversions relative to the number of ad impressions. (Subscription button CVR = Subscription button / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__survey_finish_14d** \| \| --- \| \| \\| Field label \\| Survey finish \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey finish pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey finish \| \| Description \| The number of Survey finish pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__survey_finish_14d** |
| \| Field label \| Survey finish \| \| --- \| --- \| \| Description \| The number of Survey finish pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey finish |
| Description | The number of Survey finish pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__subscription_button_clicks_14d** \| \| --- \| \| \\| Field label \\| Subscription button click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Subscription button pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Subscription button click-through conversions \| \| Description \| The number of Subscription button pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__subscription_button_clicks_14d** |
| \| Field label \| Subscription button click-through conversions \| \| --- \| --- \| \| Description \| The number of Subscription button pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Subscription button click-through conversions |
| Description | The number of Subscription button pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__survey_start_cvr_14d** \| \| --- \| \| \\| Field label \\| Survey start conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey start pixel conversions relative to the number of ad impressions. (Survey start CVR = Survey start / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey start conversion rate \| \| Description \| The number of Survey start pixel conversions relative to the number of ad impressions. (Survey start CVR = Survey start / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__survey_start_cvr_14d** |
| \| Field label \| Survey start conversion rate \| \| --- \| --- \| \| Description \| The number of Survey start pixel conversions relative to the number of ad impressions. (Survey start CVR = Survey start / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey start conversion rate |
| Description | The number of Survey start pixel conversions relative to the number of ad impressions. (Survey start CVR = Survey start / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__subscription_button_views_14d** \| \| --- \| \| \\| Field label \\| Subscription button view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Subscription button pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Subscription button view-through conversions \| \| Description \| The number of Subscription button pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__subscription_button_views_14d** |
| \| Field label \| Subscription button view-through conversions \| \| --- \| --- \| \| Description \| The number of Subscription button pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Subscription button view-through conversions |
| Description | The number of Subscription button pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__survey_start_views_14d** \| \| --- \| \| \\| Field label \\| Survey start view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey start pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey start view-through conversions \| \| Description \| The number of Survey start pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__survey_start_views_14d** |
| \| Field label \| Survey start view-through conversions \| \| --- \| --- \| \| Description \| The number of Survey start pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey start view-through conversions |
| Description | The number of Survey start pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__subscription_button_14d** \| \| --- \| \| \\| Field label \\| Subscription button \\| \\| --- \\| --- \\| \\| Description \\| The number of Subscription button pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Subscription button \| \| Description \| The number of Subscription button pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__subscription_button_14d** |
| \| Field label \| Subscription button \| \| --- \| --- \| \| Description \| The number of Subscription button pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Subscription button |
| Description | The number of Subscription button pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__widget_load_cpa_14d** \| \| --- \| \| \\| Field label \\| Widget load cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Widget load pixel conversion. (Widget load CPA = Total cost / Widget load). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget load cost per acquisition \| \| Description \| The average cost to acquire a Widget load pixel conversion. (Widget load CPA = Total cost / Widget load). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__widget_load_cpa_14d** |
| \| Field label \| Widget load cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Widget load pixel conversion. (Widget load CPA = Total cost / Widget load). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget load cost per acquisition |
| Description | The average cost to acquire a Widget load pixel conversion. (Widget load CPA = Total cost / Widget load). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__click_on_redirect_cpa_14d** \| \| --- \| \| \\| Field label \\| Click on redirect cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Click on redirect pixel conversion. (Click on redirect CPA = Total cost / Click on redirect). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Click on redirect cost per acquisition \| \| Description \| The average cost to acquire a Click on redirect pixel conversion. (Click on redirect CPA = Total cost / Click on redirect). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__click_on_redirect_cpa_14d** |
| \| Field label \| Click on redirect cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Click on redirect pixel conversion. (Click on redirect CPA = Total cost / Click on redirect). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Click on redirect cost per acquisition |
| Description | The average cost to acquire a Click on redirect pixel conversion. (Click on redirect CPA = Total cost / Click on redirect). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__widget_load_clicks_14d** \| \| --- \| \| \\| Field label \\| Widget load click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget load pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget load click-through conversions \| \| Description \| The number of Widget load pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__widget_load_clicks_14d** |
| \| Field label \| Widget load click-through conversions \| \| --- \| --- \| \| Description \| The number of Widget load pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget load click-through conversions |
| Description | The number of Widget load pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__click_on_redirect_cvr_14d** \| \| --- \| \| \\| Field label \\| Click on redirect conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Click on redirect pixel conversions relative to the number of ad impressions. (Click on redirect CVR = Click on redirect / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Click on redirect conversion rate \| \| Description \| The number of Click on redirect pixel conversions relative to the number of ad impressions. (Click on redirect CVR = Click on redirect / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__click_on_redirect_cvr_14d** |
| \| Field label \| Click on redirect conversion rate \| \| --- \| --- \| \| Description \| The number of Click on redirect pixel conversions relative to the number of ad impressions. (Click on redirect CVR = Click on redirect / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Click on redirect conversion rate |
| Description | The number of Click on redirect pixel conversions relative to the number of ad impressions. (Click on redirect CVR = Click on redirect / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__widget_load_14d** \| \| --- \| \| \\| Field label \\| Widget load \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget load pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget load \| \| Description \| The number of Widget load pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__widget_load_14d** |
| \| Field label \| Widget load \| \| --- \| --- \| \| Description \| The number of Widget load pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget load |
| Description | The number of Widget load pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__click_on_redirect_clicks_14d** \| \| --- \| \| \\| Field label \\| Click on redirect click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Click on redirect pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Click on redirect click-through conversions \| \| Description \| The number of Click on redirect pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__click_on_redirect_clicks_14d** |
| \| Field label \| Click on redirect click-through conversions \| \| --- \| --- \| \| Description \| The number of Click on redirect pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Click on redirect click-through conversions |
| Description | The number of Click on redirect pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__game_load_cvr_14d** \| \| --- \| \| \\| Field label \\| Game load conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Game load pixel conversions relative to the number of ad impressions. (Game load CVR = Game load / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game load conversion rate \| \| Description \| The number of Game load pixel conversions relative to the number of ad impressions. (Game load CVR = Game load / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__game_load_cvr_14d** |
| \| Field label \| Game load conversion rate \| \| --- \| --- \| \| Description \| The number of Game load pixel conversions relative to the number of ad impressions. (Game load CVR = Game load / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game load conversion rate |
| Description | The number of Game load pixel conversions relative to the number of ad impressions. (Game load CVR = Game load / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__click_on_redirect_views_14d** \| \| --- \| \| \\| Field label \\| Click on redirect view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Click on redirect pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Click on redirect view-through conversions \| \| Description \| The number of Click on redirect pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__click_on_redirect_views_14d** |
| \| Field label \| Click on redirect view-through conversions \| \| --- \| --- \| \| Description \| The number of Click on redirect pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Click on redirect view-through conversions |
| Description | The number of Click on redirect pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__game_load_views_14d** \| \| --- \| \| \\| Field label \\| Game load view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Game load pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game load view-through conversions \| \| Description \| The number of Game load pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__game_load_views_14d** |
| \| Field label \| Game load view-through conversions \| \| --- \| --- \| \| Description \| The number of Game load pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game load view-through conversions |
| Description | The number of Game load pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__click_on_redirect_14d** \| \| --- \| \| \\| Field label \\| Click on redirect \\| \\| --- \\| --- \\| \\| Description \\| The number of Click on redirect pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Click on redirect \| \| Description \| The number of Click on redirect pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__click_on_redirect_14d** |
| \| Field label \| Click on redirect \| \| --- \| --- \| \| Description \| The number of Click on redirect pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Click on redirect |
| Description | The number of Click on redirect pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__sign_up_page_cpa_14d** \| \| --- \| \| \\| Field label \\| Sign up page cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Sign up page pixel conversion. (Sign up page CPA = Total cost / Sign up page). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Sign up page cost per acquisition \| \| Description \| The average cost to acquire a Sign up page pixel conversion. (Sign up page CPA = Total cost / Sign up page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__sign_up_page_cpa_14d** |
| \| Field label \| Sign up page cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Sign up page pixel conversion. (Sign up page CPA = Total cost / Sign up page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Sign up page cost per acquisition |
| Description | The average cost to acquire a Sign up page pixel conversion. (Sign up page CPA = Total cost / Sign up page). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__purchase_button_cpa_14d** \| \| --- \| \| \\| Field label \\| Purchase button cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Purchase button pixel conversion. (Purchase button CPA = Total cost / Purchase button). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Purchase button cost per acquisition \| \| Description \| The average cost to acquire a Purchase button pixel conversion. (Purchase button CPA = Total cost / Purchase button). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__purchase_button_cpa_14d** |
| \| Field label \| Purchase button cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Purchase button pixel conversion. (Purchase button CPA = Total cost / Purchase button). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Purchase button cost per acquisition |
| Description | The average cost to acquire a Purchase button pixel conversion. (Purchase button CPA = Total cost / Purchase button). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__sign_up_page_clicks_14d** \| \| --- \| \| \\| Field label \\| Sign up page click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Sign up page pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Sign up page click-through conversions \| \| Description \| The number of Sign up page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__sign_up_page_clicks_14d** |
| \| Field label \| Sign up page click-through conversions \| \| --- \| --- \| \| Description \| The number of Sign up page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Sign up page click-through conversions |
| Description | The number of Sign up page pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__purchase_button_cvr_14d** \| \| --- \| \| \\| Field label \\| Purchase button conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Purchase button pixel conversions relative to the number of ad impressions. (Purchase button CVR = Purchase button / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Purchase button conversion rate \| \| Description \| The number of Purchase button pixel conversions relative to the number of ad impressions. (Purchase button CVR = Purchase button / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__purchase_button_cvr_14d** |
| \| Field label \| Purchase button conversion rate \| \| --- \| --- \| \| Description \| The number of Purchase button pixel conversions relative to the number of ad impressions. (Purchase button CVR = Purchase button / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Purchase button conversion rate |
| Description | The number of Purchase button pixel conversions relative to the number of ad impressions. (Purchase button CVR = Purchase button / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__sign_up_page_14d** \| \| --- \| \| \\| Field label \\| Sign up page \\| \\| --- \\| --- \\| \\| Description \\| The number of Sign-up page pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Sign up page \| \| Description \| The number of Sign-up page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__sign_up_page_14d** |
| \| Field label \| Sign up page \| \| --- \| --- \| \| Description \| The number of Sign-up page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Sign up page |
| Description | The number of Sign-up page pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__purchase_button_clicks_14d** \| \| --- \| \| \\| Field label \\| Purchase button click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Purchase button pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Purchase button click-through conversions \| \| Description \| The number of Purchase button pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__purchase_button_clicks_14d** |
| \| Field label \| Purchase button click-through conversions \| \| --- \| --- \| \| Description \| The number of Purchase button pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Purchase button click-through conversions |
| Description | The number of Purchase button pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__marketing_landing_page_cvr_14d** \| \| --- \| \| \\| Field label \\| Marketing landing page conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Marketing landing page pixel conversions relative to the number of ad impressions. (Marketing landing page CVR = Marketing landing page / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Marketing landing page conversion rate \| \| Description \| The number of Marketing landing page pixel conversions relative to the number of ad impressions. (Marketing landing page CVR = Marketing landing page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__marketing_landing_page_cvr_14d** |
| \| Field label \| Marketing landing page conversion rate \| \| --- \| --- \| \| Description \| The number of Marketing landing page pixel conversions relative to the number of ad impressions. (Marketing landing page CVR = Marketing landing page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Marketing landing page conversion rate |
| Description | The number of Marketing landing page pixel conversions relative to the number of ad impressions. (Marketing landing page CVR = Marketing landing page / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__purchase_button_views_14d** \| \| --- \| \| \\| Field label \\| Purchase button view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Purchase button pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Purchase button view-through conversions \| \| Description \| The number of Purchase button pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__purchase_button_views_14d** |
| \| Field label \| Purchase button view-through conversions \| \| --- \| --- \| \| Description \| The number of Purchase button pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Purchase button view-through conversions |
| Description | The number of Purchase button pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__marketing_landing_page_views_14d** \| \| --- \| \| \\| Field label \\| Marketing landing page view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Marketing landing page pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Marketing landing page view-through conversions \| \| Description \| The number of Marketing landing page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__marketing_landing_page_views_14d** |
| \| Field label \| Marketing landing page view-through conversions \| \| --- \| --- \| \| Description \| The number of Marketing landing page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Marketing landing page view-through conversions |
| Description | The number of Marketing landing page pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__purchase_button_14d** \| \| --- \| \| \\| Field label \\| Purchase button \\| \\| --- \\| --- \\| \\| Description \\| The number of Purchase button pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Purchase button \| \| Description \| The number of Purchase button pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__purchase_button_14d** |
| \| Field label \| Purchase button \| \| --- \| --- \| \| Description \| The number of Purchase button pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Purchase button |
| Description | The number of Purchase button pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__total_pixel_clicks_14d** \| \| --- \| \| \\| Field label \\| Total pixel click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of pixel conversions attributed to an ad click. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Total pixel click-through conversions \| \| Description \| The number of pixel conversions attributed to an ad click. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__total_pixel_clicks_14d** |
| \| Field label \| Total pixel click-through conversions \| \| --- \| --- \| \| Description \| The number of pixel conversions attributed to an ad click. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Total pixel click-through conversions |
| Description | The number of pixel conversions attributed to an ad click. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__submit_button_cpa_14d** \| \| --- \| \| \\| Field label \\| Submit button cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Submit button pixel conversion. (Submit button CPA = Total cost / Submit button). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Submit button cost per acquisition \| \| Description \| The average cost to acquire a Submit button pixel conversion. (Submit button CPA = Total cost / Submit button). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__submit_button_cpa_14d** |
| \| Field label \| Submit button cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Submit button pixel conversion. (Submit button CPA = Total cost / Submit button). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Submit button cost per acquisition |
| Description | The average cost to acquire a Submit button pixel conversion. (Submit button CPA = Total cost / Submit button). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__3p_fee_com_score_absorbed** \| \| --- \| \| \\| Field label \\| 3P fee ComScore (absorbed) (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee ComScore (absorbed) (Deprecated) \| \| Description \| CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| campaign__3p_fee_com_score_absorbed** |
| \| Field label \| 3P fee ComScore (absorbed) (Deprecated) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee ComScore (absorbed) (Deprecated) |
| Description | CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__submit_button_cvr_14d** \| \| --- \| \| \\| Field label \\| Submit button conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Submit button pixel conversions relative to the number of ad impressions. (Submit button CVR = Submit button / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Submit button conversion rate \| \| Description \| The number of Submit button pixel conversions relative to the number of ad impressions. (Submit button CVR = Submit button / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__submit_button_cvr_14d** |
| \| Field label \| Submit button conversion rate \| \| --- \| --- \| \| Description \| The number of Submit button pixel conversions relative to the number of ad impressions. (Submit button CVR = Submit button / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Submit button conversion rate |
| Description | The number of Submit button pixel conversions relative to the number of ad impressions. (Submit button CVR = Submit button / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__3p_fee_double_verify_absorbed** \| \| --- \| \| \\| Field label \\| 3P fee DoubleVerify (absorbed) (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee DoubleVerify (absorbed) (Deprecated) \| \| Description \| CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| campaign__3p_fee_double_verify_absorbed** |
| \| Field label \| 3P fee DoubleVerify (absorbed) (Deprecated) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee DoubleVerify (absorbed) (Deprecated) |
| Description | CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__submit_button_clicks_14d** \| \| --- \| \| \\| Field label \\| Submit button click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Submit button pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Submit button click-through conversions \| \| Description \| The number of Submit button pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__submit_button_clicks_14d** |
| \| Field label \| Submit button click-through conversions \| \| --- \| --- \| \| Description \| The number of Submit button pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Submit button click-through conversions |
| Description | The number of Submit button pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__3p_fee_automotive_absorbed** \| \| --- \| \| \\| Field label \\| 3P fee Automotive (absorbed) (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee Automotive (absorbed) (Deprecated) \| \| Description \| CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| campaign__3p_fee_automotive_absorbed** |
| \| Field label \| 3P fee Automotive (absorbed) (Deprecated) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee Automotive (absorbed) (Deprecated) |
| Description | CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__submit_button_views_14d** \| \| --- \| \| \\| Field label \\| Submit button view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Submit button pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Submit button view-through conversions \| \| Description \| The number of Submit button pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__submit_button_views_14d** |
| \| Field label \| Submit button view-through conversions \| \| --- \| --- \| \| Description \| The number of Submit button pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Submit button view-through conversions |
| Description | The number of Submit button pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__3p_fee_cpm2_absorbed** \| \| --- \| \| \\| Field label \\| 3P fee CPM 2 (absorbed) (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee CPM 2 (absorbed) (Deprecated) \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| campaign__3p_fee_cpm2_absorbed** |
| \| Field label \| 3P fee CPM 2 (absorbed) (Deprecated) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee CPM 2 (absorbed) (Deprecated) |
| Description | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__submit_button_14d** \| \| --- \| \| \\| Field label \\| Submit button \\| \\| --- \\| --- \\| \\| Description \\| The number of Submit button pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Submit button \| \| Description \| The number of Submit button pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__submit_button_14d** |
| \| Field label \| Submit button \| \| --- \| --- \| \| Description \| The number of Submit button pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Submit button |
| Description | The number of Submit button pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__3p_fee_com_score** \| \| --- \| \| \\| Field label \\| 3P fee ComScore (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| The third party fee applied for using ComScore. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee ComScore (Deprecated) \| \| Description \| The third party fee applied for using ComScore. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| campaign__3p_fee_com_score** |
| \| Field label \| 3P fee ComScore (Deprecated) \| \| --- \| --- \| \| Description \| The third party fee applied for using ComScore. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee ComScore (Deprecated) |
| Description | The third party fee applied for using ComScore. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__email_interaction_cpa_14d** \| \| --- \| \| \\| Field label \\| Email interaction cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Email interaction pixel conversion. (Email interaction CPA = Total cost / Email interaction). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email interaction cost per acquisition \| \| Description \| The average cost to acquire a Email interaction pixel conversion. (Email interaction CPA = Total cost / Email interaction). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__email_interaction_cpa_14d** |
| \| Field label \| Email interaction cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Email interaction pixel conversion. (Email interaction CPA = Total cost / Email interaction). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email interaction cost per acquisition |
| Description | The average cost to acquire a Email interaction pixel conversion. (Email interaction CPA = Total cost / Email interaction). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__3p_fee_double_verify** \| \| --- \| \| \\| Field label \\| 3P fee DoubleVerify (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| The third party fee applied for using DoubleVerify. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee DoubleVerify (Deprecated) \| \| Description \| The third party fee applied for using DoubleVerify. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| campaign__3p_fee_double_verify** |
| \| Field label \| 3P fee DoubleVerify (Deprecated) \| \| --- \| --- \| \| Description \| The third party fee applied for using DoubleVerify. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee DoubleVerify (Deprecated) |
| Description | The third party fee applied for using DoubleVerify. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__email_interaction_cvr_14d** \| \| --- \| \| \\| Field label \\| Email interaction conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Email interaction pixel conversions relative to the number of ad impressions. (Email interaction CVR = Email interaction / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email interaction conversion rate \| \| Description \| The number of Email interaction pixel conversions relative to the number of ad impressions. (Email interaction CVR = Email interaction / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__email_interaction_cvr_14d** |
| \| Field label \| Email interaction conversion rate \| \| --- \| --- \| \| Description \| The number of Email interaction pixel conversions relative to the number of ad impressions. (Email interaction CVR = Email interaction / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email interaction conversion rate |
| Description | The number of Email interaction pixel conversions relative to the number of ad impressions. (Email interaction CVR = Email interaction / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__3p_fee_automotive** \| \| --- \| \| \\| Field label \\| 3P fee Automotive (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| A third party fee applied to automotive data. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee Automotive (Deprecated) \| \| Description \| A third party fee applied to automotive data. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| campaign__3p_fee_automotive** |
| \| Field label \| 3P fee Automotive (Deprecated) \| \| --- \| --- \| \| Description \| A third party fee applied to automotive data. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee Automotive (Deprecated) |
| Description | A third party fee applied to automotive data. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__email_interaction_clicks_14d** \| \| --- \| \| \\| Field label \\| Email interaction click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Email interaction pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email interaction click-through conversions \| \| Description \| The number of Email interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__email_interaction_clicks_14d** |
| \| Field label \| Email interaction click-through conversions \| \| --- \| --- \| \| Description \| The number of Email interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email interaction click-through conversions |
| Description | The number of Email interaction pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__3p_fee_cpm1** \| \| --- \| \| \\| Field label \\| 3P fee CPM 1 (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| A third party fee applied. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee CPM 1 (Deprecated) \| \| Description \| A third party fee applied. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| campaign__3p_fee_cpm1** |
| \| Field label \| 3P fee CPM 1 (Deprecated) \| \| --- \| --- \| \| Description \| A third party fee applied. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee CPM 1 (Deprecated) |
| Description | A third party fee applied. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__email_interaction_views_14d** \| \| --- \| \| \\| Field label \\| Email interaction view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Email interaction pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email interaction view-through conversions \| \| Description \| The number of Email interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__email_interaction_views_14d** |
| \| Field label \| Email interaction view-through conversions \| \| --- \| --- \| \| Description \| The number of Email interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email interaction view-through conversions |
| Description | The number of Email interaction pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__email_interaction_14d** \| \| --- \| \| \\| Field label \\| Email interaction \\| \\| --- \\| --- \\| \\| Description \\| The number of Email interaction pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email interaction \| \| Description \| The number of Email interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__email_interaction_14d** |
| \| Field label \| Email interaction \| \| --- \| --- \| \| Description \| The number of Email interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email interaction |
| Description | The number of Email interaction pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__email_load_cpa_14d** \| \| --- \| \| \\| Field label \\| Email load cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Email load pixel conversion. (Email load CPA = Total cost / Email load). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email load cost per acquisition \| \| Description \| The average cost to acquire a Email load pixel conversion. (Email load CPA = Total cost / Email load). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__email_load_cpa_14d** |
| \| Field label \| Email load cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Email load pixel conversion. (Email load CPA = Total cost / Email load). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email load cost per acquisition |
| Description | The average cost to acquire a Email load pixel conversion. (Email load CPA = Total cost / Email load). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__email_load_cvr_14d** \| \| --- \| \| \\| Field label \\| Email load conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Email load pixel conversions relative to the number of ad impressions. (Email load CVR = Email load / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email load conversion rate \| \| Description \| The number of Email load pixel conversions relative to the number of ad impressions. (Email load CVR = Email load / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__email_load_cvr_14d** |
| \| Field label \| Email load conversion rate \| \| --- \| --- \| \| Description \| The number of Email load pixel conversions relative to the number of ad impressions. (Email load CVR = Email load / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email load conversion rate |
| Description | The number of Email load pixel conversions relative to the number of ad impressions. (Email load CVR = Email load / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__email_load_clicks_14d** \| \| --- \| \| \\| Field label \\| Email load click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Email load pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email load click-through conversions \| \| Description \| The number of Email load pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__email_load_clicks_14d** |
| \| Field label \| Email load click-through conversions \| \| --- \| --- \| \| Description \| The number of Email load pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email load click-through conversions |
| Description | The number of Email load pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__email_load_views_14d** \| \| --- \| \| \\| Field label \\| Email load view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Email load pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email load view-through conversions \| \| Description \| The number of Email load pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__email_load_views_14d** |
| \| Field label \| Email load view-through conversions \| \| --- \| --- \| \| Description \| The number of Email load pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email load view-through conversions |
| Description | The number of Email load pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__email_load_14d** \| \| --- \| \| \\| Field label \\| Email load \\| \\| --- \\| --- \\| \\| Description \\| The number of Email load pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Email load \| \| Description \| The number of Email load pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__email_load_14d** |
| \| Field label \| Email load \| \| --- \| --- \| \| Description \| The number of Email load pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Email load |
| Description | The number of Email load pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__game_interaction_cpa_14d** \| \| --- \| \| \\| Field label \\| Game interaction cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Game interaction pixel conversion. (Game interaction CPA = Total cost / Game interaction). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game interaction cost per acquisition \| \| Description \| The average cost to acquire a Game interaction pixel conversion. (Game interaction CPA = Total cost / Game interaction). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__game_interaction_cpa_14d** |
| \| Field label \| Game interaction cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Game interaction pixel conversion. (Game interaction CPA = Total cost / Game interaction). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game interaction cost per acquisition |
| Description | The average cost to acquire a Game interaction pixel conversion. (Game interaction CPA = Total cost / Game interaction). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__game_interaction_cvr_14d** \| \| --- \| \| \\| Field label \\| Game interaction conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Game interaction pixel conversions relative to the number of ad impressions. (Game interaction CVR = Game interaction / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game interaction conversion rate \| \| Description \| The number of Game interaction pixel conversions relative to the number of ad impressions. (Game interaction CVR = Game interaction / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__game_interaction_cvr_14d** |
| \| Field label \| Game interaction conversion rate \| \| --- \| --- \| \| Description \| The number of Game interaction pixel conversions relative to the number of ad impressions. (Game interaction CVR = Game interaction / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game interaction conversion rate |
| Description | The number of Game interaction pixel conversions relative to the number of ad impressions. (Game interaction CVR = Game interaction / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__game_interaction_clicks_14d** \| \| --- \| \| \\| Field label \\| Game interaction click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Game interaction pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game interaction click-through conversions \| \| Description \| The number of Game interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__game_interaction_clicks_14d** |
| \| Field label \| Game interaction click-through conversions \| \| --- \| --- \| \| Description \| The number of Game interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game interaction click-through conversions |
| Description | The number of Game interaction pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__game_interaction_views_14d** \| \| --- \| \| \\| Field label \\| Game interaction view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Game interaction pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game interaction view-through conversions \| \| Description \| The number of Game interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__game_interaction_views_14d** |
| \| Field label \| Game interaction view-through conversions \| \| --- \| --- \| \| Description \| The number of Game interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game interaction view-through conversions |
| Description | The number of Game interaction pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__game_interaction_14d** \| \| --- \| \| \\| Field label \\| Game interaction \\| \\| --- \\| --- \\| \\| Description \\| The number of Game interaction pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game interaction \| \| Description \| The number of Game interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__game_interaction_14d** |
| \| Field label \| Game interaction \| \| --- \| --- \| \| Description \| The number of Game interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game interaction |
| Description | The number of Game interaction pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__widget_interaction_cpa_14d** \| \| --- \| \| \\| Field label \\| Widget interaction cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Widget interaction pixel conversion. (Widget interaction CPA = Total cost / Widget interaction). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget interaction cost per acquisition \| \| Description \| The average cost to acquire a Widget interaction pixel conversion. (Widget interaction CPA = Total cost / Widget interaction). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__widget_interaction_cpa_14d** |
| \| Field label \| Widget interaction cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Widget interaction pixel conversion. (Widget interaction CPA = Total cost / Widget interaction). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget interaction cost per acquisition |
| Description | The average cost to acquire a Widget interaction pixel conversion. (Widget interaction CPA = Total cost / Widget interaction). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__widget_interaction_cvr_14d** \| \| --- \| \| \\| Field label \\| Widget interaction conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget interaction pixel conversions relative to the number of ad impressions. (Widget interaction CVR = Widget interaction / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget interaction conversion rate \| \| Description \| The number of Widget interaction pixel conversions relative to the number of ad impressions. (Widget interaction CVR = Widget interaction / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__widget_interaction_cvr_14d** |
| \| Field label \| Widget interaction conversion rate \| \| --- \| --- \| \| Description \| The number of Widget interaction pixel conversions relative to the number of ad impressions. (Widget interaction CVR = Widget interaction / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget interaction conversion rate |
| Description | The number of Widget interaction pixel conversions relative to the number of ad impressions. (Widget interaction CVR = Widget interaction / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__widget_interaction_clicks_14d** \| \| --- \| \| \\| Field label \\| Widget interaction click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget interaction pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget interaction click-through conversions \| \| Description \| The number of Widget interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__widget_interaction_clicks_14d** |
| \| Field label \| Widget interaction click-through conversions \| \| --- \| --- \| \| Description \| The number of Widget interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget interaction click-through conversions |
| Description | The number of Widget interaction pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__widget_interaction_views_14d** \| \| --- \| \| \\| Field label \\| Widget interaction view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget interaction pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget interaction view-through conversions \| \| Description \| The number of Widget interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__widget_interaction_views_14d** |
| \| Field label \| Widget interaction view-through conversions \| \| --- \| --- \| \| Description \| The number of Widget interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget interaction view-through conversions |
| Description | The number of Widget interaction pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__widget_interaction_14d** \| \| --- \| \| \\| Field label \\| Widget interaction \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget interaction pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget interaction \| \| Description \| The number of Widget interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__widget_interaction_14d** |
| \| Field label \| Widget interaction \| \| --- \| --- \| \| Description \| The number of Widget interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget interaction |
| Description | The number of Widget interaction pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__banner_interaction_cpa_14d** \| \| --- \| \| \\| Field label \\| Banner interaction cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Banner interaction pixel conversion. (Banner interaction CPA = Total cost / Banner interaction). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Banner interaction cost per acquisition \| \| Description \| The average cost to acquire a Banner interaction pixel conversion. (Banner interaction CPA = Total cost / Banner interaction). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__banner_interaction_cpa_14d** |
| \| Field label \| Banner interaction cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Banner interaction pixel conversion. (Banner interaction CPA = Total cost / Banner interaction). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Banner interaction cost per acquisition |
| Description | The average cost to acquire a Banner interaction pixel conversion. (Banner interaction CPA = Total cost / Banner interaction). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__banner_interaction_cvr_14d** \| \| --- \| \| \\| Field label \\| Banner interaction conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Banner interaction pixel conversions relative to the number of ad impressions. (Banner interaction CVR = Banner interaction / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Banner interaction conversion rate \| \| Description \| The number of Banner interaction pixel conversions relative to the number of ad impressions. (Banner interaction CVR = Banner interaction / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__banner_interaction_cvr_14d** |
| \| Field label \| Banner interaction conversion rate \| \| --- \| --- \| \| Description \| The number of Banner interaction pixel conversions relative to the number of ad impressions. (Banner interaction CVR = Banner interaction / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Banner interaction conversion rate |
| Description | The number of Banner interaction pixel conversions relative to the number of ad impressions. (Banner interaction CVR = Banner interaction / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__banner_interaction_clicks_14d** \| \| --- \| \| \\| Field label \\| Banner interaction click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Banner interaction pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Banner interaction click-through conversions \| \| Description \| The number of Banner interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__banner_interaction_clicks_14d** |
| \| Field label \| Banner interaction click-through conversions \| \| --- \| --- \| \| Description \| The number of Banner interaction pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Banner interaction click-through conversions |
| Description | The number of Banner interaction pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__banner_interaction_views_14d** \| \| --- \| \| \\| Field label \\| Banner interaction view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Banner interaction pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Banner interaction view-through conversions \| \| Description \| The number of Banner interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__banner_interaction_views_14d** |
| \| Field label \| Banner interaction view-through conversions \| \| --- \| --- \| \| Description \| The number of Banner interaction pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Banner interaction view-through conversions |
| Description | The number of Banner interaction pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__banner_interaction_14d** \| \| --- \| \| \\| Field label \\| Banner interaction \\| \\| --- \\| --- \\| \\| Description \\| The number of Banner interaction pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Banner interaction \| \| Description \| The number of Banner interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__banner_interaction_14d** |
| \| Field label \| Banner interaction \| \| --- \| --- \| \| Description \| The number of Banner interaction pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Banner interaction |
| Description | The number of Banner interaction pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__survey_finish_cpa_14d** \| \| --- \| \| \\| Field label \\| Survey finish cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Survey finish pixel conversion. (Survey finish CPA = Total cost / Survey finish). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey finish cost per acquisition \| \| Description \| The average cost to acquire a Survey finish pixel conversion. (Survey finish CPA = Total cost / Survey finish). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__survey_finish_cpa_14d** |
| \| Field label \| Survey finish cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Survey finish pixel conversion. (Survey finish CPA = Total cost / Survey finish). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey finish cost per acquisition |
| Description | The average cost to acquire a Survey finish pixel conversion. (Survey finish CPA = Total cost / Survey finish). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__survey_finish_cvr_14d** \| \| --- \| \| \\| Field label \\| Survey finish conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey finish pixel conversions relative to the number of ad impressions. (Survey finish CVR = Survey finish / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey finish conversion rate \| \| Description \| The number of Survey finish pixel conversions relative to the number of ad impressions. (Survey finish CVR = Survey finish / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__survey_finish_cvr_14d** |
| \| Field label \| Survey finish conversion rate \| \| --- \| --- \| \| Description \| The number of Survey finish pixel conversions relative to the number of ad impressions. (Survey finish CVR = Survey finish / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey finish conversion rate |
| Description | The number of Survey finish pixel conversions relative to the number of ad impressions. (Survey finish CVR = Survey finish / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__survey_finish_clicks_14d** \| \| --- \| \| \\| Field label \\| Survey finish click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey finish pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey finish click-through conversions \| \| Description \| The number of Survey finish pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__survey_finish_clicks_14d** |
| \| Field label \| Survey finish click-through conversions \| \| --- \| --- \| \| Description \| The number of Survey finish pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey finish click-through conversions |
| Description | The number of Survey finish pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__survey_finish_views_14d** \| \| --- \| \| \\| Field label \\| Survey finish view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey finish pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey finish view-through conversions \| \| Description \| The number of Survey finish pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__survey_finish_views_14d** |
| \| Field label \| Survey finish view-through conversions \| \| --- \| --- \| \| Description \| The number of Survey finish pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey finish view-through conversions |
| Description | The number of Survey finish pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__survey_finish_14d** \| \| --- \| \| \\| Field label \\| Survey finish \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey finish pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey finish \| \| Description \| The number of Survey finish pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__survey_finish_14d** |
| \| Field label \| Survey finish \| \| --- \| --- \| \| Description \| The number of Survey finish pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey finish |
| Description | The number of Survey finish pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__survey_start_cpa_14d** \| \| --- \| \| \\| Field label \\| Survey start cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Survey start pixel conversion. (Survey start CPA = Total cost / Survey start). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey start cost per acquisition \| \| Description \| The average cost to acquire a Survey start pixel conversion. (Survey start CPA = Total cost / Survey start). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__survey_start_cpa_14d** |
| \| Field label \| Survey start cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Survey start pixel conversion. (Survey start CPA = Total cost / Survey start). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey start cost per acquisition |
| Description | The average cost to acquire a Survey start pixel conversion. (Survey start CPA = Total cost / Survey start). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__survey_start_cvr_14d** \| \| --- \| \| \\| Field label \\| Survey start conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey start pixel conversions relative to the number of ad impressions. (Survey start CVR = Survey start / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey start conversion rate \| \| Description \| The number of Survey start pixel conversions relative to the number of ad impressions. (Survey start CVR = Survey start / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__survey_start_cvr_14d** |
| \| Field label \| Survey start conversion rate \| \| --- \| --- \| \| Description \| The number of Survey start pixel conversions relative to the number of ad impressions. (Survey start CVR = Survey start / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey start conversion rate |
| Description | The number of Survey start pixel conversions relative to the number of ad impressions. (Survey start CVR = Survey start / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__survey_start_clicks_14d** \| \| --- \| \| \\| Field label \\| Survey start click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey start pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey start click-through conversions \| \| Description \| The number of Survey start pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__survey_start_clicks_14d** |
| \| Field label \| Survey start click-through conversions \| \| --- \| --- \| \| Description \| The number of Survey start pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey start click-through conversions |
| Description | The number of Survey start pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__survey_start_views_14d** \| \| --- \| \| \\| Field label \\| Survey start view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey start pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey start view-through conversions \| \| Description \| The number of Survey start pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__survey_start_views_14d** |
| \| Field label \| Survey start view-through conversions \| \| --- \| --- \| \| Description \| The number of Survey start pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey start view-through conversions |
| Description | The number of Survey start pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__survey_start_14d** \| \| --- \| \| \\| Field label \\| Survey start \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey start pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Survey start \| \| Description \| The number of Survey start pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__survey_start_14d** |
| \| Field label \| Survey start \| \| --- \| --- \| \| Description \| The number of Survey start pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Survey start |
| Description | The number of Survey start pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__widget_load_cpa_14d** \| \| --- \| \| \\| Field label \\| Widget load cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Widget load pixel conversion. (Widget load CPA = Total cost / Widget load). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget load cost per acquisition \| \| Description \| The average cost to acquire a Widget load pixel conversion. (Widget load CPA = Total cost / Widget load). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__widget_load_cpa_14d** |
| \| Field label \| Widget load cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Widget load pixel conversion. (Widget load CPA = Total cost / Widget load). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget load cost per acquisition |
| Description | The average cost to acquire a Widget load pixel conversion. (Widget load CPA = Total cost / Widget load). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__widget_load_cvr_14d** \| \| --- \| \| \\| Field label \\| Widget load conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget load pixel conversions relative to the number of ad impressions. (Widget load CVR = Widget load / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget load conversion rate \| \| Description \| The number of Widget load pixel conversions relative to the number of ad impressions. (Widget load CVR = Widget load / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__widget_load_cvr_14d** |
| \| Field label \| Widget load conversion rate \| \| --- \| --- \| \| Description \| The number of Widget load pixel conversions relative to the number of ad impressions. (Widget load CVR = Widget load / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget load conversion rate |
| Description | The number of Widget load pixel conversions relative to the number of ad impressions. (Widget load CVR = Widget load / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__widget_load_clicks_14d** \| \| --- \| \| \\| Field label \\| Widget load click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget load pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget load click-through conversions \| \| Description \| The number of Widget load pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__widget_load_clicks_14d** |
| \| Field label \| Widget load click-through conversions \| \| --- \| --- \| \| Description \| The number of Widget load pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget load click-through conversions |
| Description | The number of Widget load pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__widget_load_views_14d** \| \| --- \| \| \\| Field label \\| Widget load view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget load pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget load view-through conversions \| \| Description \| The number of Widget load pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__widget_load_views_14d** |
| \| Field label \| Widget load view-through conversions \| \| --- \| --- \| \| Description \| The number of Widget load pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget load view-through conversions |
| Description | The number of Widget load pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__widget_load_14d** \| \| --- \| \| \\| Field label \\| Widget load \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget load pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Widget load \| \| Description \| The number of Widget load pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__widget_load_14d** |
| \| Field label \| Widget load \| \| --- \| --- \| \| Description \| The number of Widget load pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Widget load |
| Description | The number of Widget load pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__game_load_cpa_14d** \| \| --- \| \| \\| Field label \\| Game load cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Game load pixel conversion. (Game load CPA = Total cost / Game load). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game load cost per acquisition \| \| Description \| The average cost to acquire a Game load pixel conversion. (Game load CPA = Total cost / Game load). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__game_load_cpa_14d** |
| \| Field label \| Game load cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Game load pixel conversion. (Game load CPA = Total cost / Game load). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game load cost per acquisition |
| Description | The average cost to acquire a Game load pixel conversion. (Game load CPA = Total cost / Game load). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__game_load_cvr_14d** \| \| --- \| \| \\| Field label \\| Game load conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Game load pixel conversions relative to the number of ad impressions. (Game load CVR = Game load / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game load conversion rate \| \| Description \| The number of Game load pixel conversions relative to the number of ad impressions. (Game load CVR = Game load / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__game_load_cvr_14d** |
| \| Field label \| Game load conversion rate \| \| --- \| --- \| \| Description \| The number of Game load pixel conversions relative to the number of ad impressions. (Game load CVR = Game load / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game load conversion rate |
| Description | The number of Game load pixel conversions relative to the number of ad impressions. (Game load CVR = Game load / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__game_load_clicks_14d** \| \| --- \| \| \\| Field label \\| Game load click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Game load pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game load click-through conversions \| \| Description \| The number of Game load pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__game_load_clicks_14d** |
| \| Field label \| Game load click-through conversions \| \| --- \| --- \| \| Description \| The number of Game load pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game load click-through conversions |
| Description | The number of Game load pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__game_load_views_14d** \| \| --- \| \| \\| Field label \\| Game load view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Game load pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game load view-through conversions \| \| Description \| The number of Game load pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__game_load_views_14d** |
| \| Field label \| Game load view-through conversions \| \| --- \| --- \| \| Description \| The number of Game load pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game load view-through conversions |
| Description | The number of Game load pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__game_load_14d** \| \| --- \| \| \\| Field label \\| Game load \\| \\| --- \\| --- \\| \\| Description \\| The number of Game load pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Game load \| \| Description \| The number of Game load pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__game_load_14d** |
| \| Field label \| Game load \| \| --- \| --- \| \| Description \| The number of Game load pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Game load |
| Description | The number of Game load pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__sign_up_page_cpa_14d** \| \| --- \| \| \\| Field label \\| Sign up page cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Sign up page pixel conversion. (Sign up page CPA = Total cost / Sign up page). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Sign up page cost per acquisition \| \| Description \| The average cost to acquire a Sign up page pixel conversion. (Sign up page CPA = Total cost / Sign up page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__sign_up_page_cpa_14d** |
| \| Field label \| Sign up page cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Sign up page pixel conversion. (Sign up page CPA = Total cost / Sign up page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Sign up page cost per acquisition |
| Description | The average cost to acquire a Sign up page pixel conversion. (Sign up page CPA = Total cost / Sign up page). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__sign_up_page_cvr_14d** \| \| --- \| \| \\| Field label \\| Sign up page conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Sign up page pixel conversions relative to the number of ad impressions. (Sign up page CVR = Sign up page / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Sign up page conversion rate \| \| Description \| The number of Sign up page pixel conversions relative to the number of ad impressions. (Sign up page CVR = Sign up page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__sign_up_page_cvr_14d** |
| \| Field label \| Sign up page conversion rate \| \| --- \| --- \| \| Description \| The number of Sign up page pixel conversions relative to the number of ad impressions. (Sign up page CVR = Sign up page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Sign up page conversion rate |
| Description | The number of Sign up page pixel conversions relative to the number of ad impressions. (Sign up page CVR = Sign up page / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__sign_up_page_clicks_14d** \| \| --- \| \| \\| Field label \\| Sign up page click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Sign up page pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Sign up page click-through conversions \| \| Description \| The number of Sign up page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__sign_up_page_clicks_14d** |
| \| Field label \| Sign up page click-through conversions \| \| --- \| --- \| \| Description \| The number of Sign up page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Sign up page click-through conversions |
| Description | The number of Sign up page pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__sign_up_page_views_14d** \| \| --- \| \| \\| Field label \\| Sign up page view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Sign up page pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Sign up page view-through conversions \| \| Description \| The number of Sign up page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__sign_up_page_views_14d** |
| \| Field label \| Sign up page view-through conversions \| \| --- \| --- \| \| Description \| The number of Sign up page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Sign up page view-through conversions |
| Description | The number of Sign up page pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__sign_up_page_14d** \| \| --- \| \| \\| Field label \\| Sign up page \\| \\| --- \\| --- \\| \\| Description \\| The number of Sign-up page pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Sign up page \| \| Description \| The number of Sign-up page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__sign_up_page_14d** |
| \| Field label \| Sign up page \| \| --- \| --- \| \| Description \| The number of Sign-up page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Sign up page |
| Description | The number of Sign-up page pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__marketing_landing_page_cpa_14d** \| \| --- \| \| \\| Field label \\| Marketing landing page cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Marketing landing page pixel conversion. (Landing page CPA = Total cost / Landing page). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Marketing landing page cost per acquisition \| \| Description \| The average cost to acquire a Marketing landing page pixel conversion. (Landing page CPA = Total cost / Landing page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__marketing_landing_page_cpa_14d** |
| \| Field label \| Marketing landing page cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Marketing landing page pixel conversion. (Landing page CPA = Total cost / Landing page). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Marketing landing page cost per acquisition |
| Description | The average cost to acquire a Marketing landing page pixel conversion. (Landing page CPA = Total cost / Landing page). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__marketing_landing_page_cvr_14d** \| \| --- \| \| \\| Field label \\| Marketing landing page conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Marketing landing page pixel conversions relative to the number of ad impressions. (Marketing landing page CVR = Marketing landing page / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Marketing landing page conversion rate \| \| Description \| The number of Marketing landing page pixel conversions relative to the number of ad impressions. (Marketing landing page CVR = Marketing landing page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__marketing_landing_page_cvr_14d** |
| \| Field label \| Marketing landing page conversion rate \| \| --- \| --- \| \| Description \| The number of Marketing landing page pixel conversions relative to the number of ad impressions. (Marketing landing page CVR = Marketing landing page / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Marketing landing page conversion rate |
| Description | The number of Marketing landing page pixel conversions relative to the number of ad impressions. (Marketing landing page CVR = Marketing landing page / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__marketing_landing_page_clicks_14d** \| \| --- \| \| \\| Field label \\| Marketing landing page click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Marketing landing page pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Marketing landing page click-through conversions \| \| Description \| The number of Marketing landing page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__marketing_landing_page_clicks_14d** |
| \| Field label \| Marketing landing page click-through conversions \| \| --- \| --- \| \| Description \| The number of Marketing landing page pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Marketing landing page click-through conversions |
| Description | The number of Marketing landing page pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__marketing_landing_page_views_14d** \| \| --- \| \| \\| Field label \\| Marketing landing page view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Marketing landing page pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Marketing landing page view-through conversions \| \| Description \| The number of Marketing landing page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__marketing_landing_page_views_14d** |
| \| Field label \| Marketing landing page view-through conversions \| \| --- \| --- \| \| Description \| The number of Marketing landing page pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Marketing landing page view-through conversions |
| Description | The number of Marketing landing page pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__marketing_landing_page_14d** \| \| --- \| \| \\| Field label \\| Marketing landing page \\| \\| --- \\| --- \\| \\| Description \\| The number of Marketing landing page pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Marketing landing page \| \| Description \| The number of Marketing landing page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__marketing_landing_page_14d** |
| \| Field label \| Marketing landing page \| \| --- \| --- \| \| Description \| The number of Marketing landing page pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Marketing landing page |
| Description | The number of Marketing landing page pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__total_pixel_clicks_14d** \| \| --- \| \| \\| Field label \\| Total pixel click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of pixel conversions attributed to an ad click. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Total pixel click-through conversions \| \| Description \| The number of pixel conversions attributed to an ad click. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__total_pixel_clicks_14d** |
| \| Field label \| Total pixel click-through conversions \| \| --- \| --- \| \| Description \| The number of pixel conversions attributed to an ad click. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Total pixel click-through conversions |
| Description | The number of pixel conversions attributed to an ad click. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__total_pixel_views_14d** \| \| --- \| \| \\| Field label \\| Total pixel view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of pixel conversions attributed to an ad view. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Total pixel view-through conversions \| \| Description \| The number of pixel conversions attributed to an ad view. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__total_pixel_views_14d** |
| \| Field label \| Total pixel view-through conversions \| \| --- \| --- \| \| Description \| The number of pixel conversions attributed to an ad view. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Total pixel view-through conversions |
| Description | The number of pixel conversions attributed to an ad view. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| inventory__3p_fee_com_score_absorbed** \| \| --- \| \| \\| Field label \\| 3P fee ComScore (absorbed) (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee ComScore (absorbed) (Deprecated) \| \| Description \| CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| inventory__3p_fee_com_score_absorbed** |
| \| Field label \| 3P fee ComScore (absorbed) (Deprecated) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee ComScore (absorbed) (Deprecated) |
| Description | CPM charge applied to impressions to track ComScore technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__3p_fee_doubleclick_campaign_manager_absorbed** \| \| --- \| \| \\| Field label \\| 3P fee Doubleclick Campaign Manager (absorbed) (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee Doubleclick Campaign Manager (absorbed) (Deprecated) \| \| Description \| CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| inventory__3p_fee_doubleclick_campaign_manager_absorbed** |
| \| Field label \| 3P fee Doubleclick Campaign Manager (absorbed) (Deprecated) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee Doubleclick Campaign Manager (absorbed) (Deprecated) |
| Description | CPM charge applied to impressions to track Doubleclick Campaign Manager technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__3p_fee_double_verify_absorbed** \| \| --- \| \| \\| Field label \\| 3P fee DoubleVerify (absorbed) (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee DoubleVerify (absorbed) (Deprecated) \| \| Description \| CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| inventory__3p_fee_double_verify_absorbed** |
| \| Field label \| 3P fee DoubleVerify (absorbed) (Deprecated) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee DoubleVerify (absorbed) (Deprecated) |
| Description | CPM charge applied to impressions to track DoubleVerify technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__3p_fee_integral_ad_science_absorbed** \| \| --- \| \| \\| Field label \\| 3P fee Integral Ad Science (absorbed) (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee Integral Ad Science (absorbed) (Deprecated) \| \| Description \| CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| inventory__3p_fee_integral_ad_science_absorbed** |
| \| Field label \| 3P fee Integral Ad Science (absorbed) (Deprecated) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee Integral Ad Science (absorbed) (Deprecated) |
| Description | CPM charge applied to impressions to track Integral Ad Science technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__3p_fee_automotive_absorbed** \| \| --- \| \| \\| Field label \\| 3P fee Automotive (absorbed) (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee Automotive (absorbed) (Deprecated) \| \| Description \| CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| inventory__3p_fee_automotive_absorbed** |
| \| Field label \| 3P fee Automotive (absorbed) (Deprecated) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee Automotive (absorbed) (Deprecated) |
| Description | CPM charge applied to impressions to track Automotive segment fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__3p_fee_cpm3_absorbed** \| \| --- \| \| \\| Field label \\| 3P fee CPM 3 (absorbed) (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee CPM 3 (absorbed) (Deprecated) \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| inventory__3p_fee_cpm3_absorbed** |
| \| Field label \| 3P fee CPM 3 (absorbed) (Deprecated) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee CPM 3 (absorbed) (Deprecated) |
| Description | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__3p_fee_cpm2_absorbed** \| \| --- \| \| \\| Field label \\| 3P fee CPM 2 (absorbed) (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee CPM 2 (absorbed) (Deprecated) \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| inventory__3p_fee_cpm2_absorbed** |
| \| Field label \| 3P fee CPM 2 (absorbed) (Deprecated) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee CPM 2 (absorbed) (Deprecated) |
| Description | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__3p_fee_cpm1_absorbed** \| \| --- \| \| \\| Field label \\| 3P fee CPM 1 (absorbed) (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee CPM 1 (absorbed) (Deprecated) \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| inventory__3p_fee_cpm1_absorbed** |
| \| Field label \| 3P fee CPM 1 (absorbed) (Deprecated) \| \| --- \| --- \| \| Description \| CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee CPM 1 (absorbed) (Deprecated) |
| Description | CPM charge applied to impressions to track general 3P technology fees. The cost is itemized in reports, but absorbed by the user and excluded from total costs. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__3p_fee_com_score** \| \| --- \| \| \\| Field label \\| 3P fee ComScore (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| The third party fee applied for using ComScore. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee ComScore (Deprecated) \| \| Description \| The third party fee applied for using ComScore. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| inventory__3p_fee_com_score** |
| \| Field label \| 3P fee ComScore (Deprecated) \| \| --- \| --- \| \| Description \| The third party fee applied for using ComScore. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee ComScore (Deprecated) |
| Description | The third party fee applied for using ComScore. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__3p_fee_doubleclick_campaign_manager** \| \| --- \| \| \\| Field label \\| 3P fee DoubleClick Campaign Manager (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| The third party fee applied for using DoubleClick Campaign Manager. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee DoubleClick Campaign Manager (Deprecated) \| \| Description \| The third party fee applied for using DoubleClick Campaign Manager. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| inventory__3p_fee_doubleclick_campaign_manager** |
| \| Field label \| 3P fee DoubleClick Campaign Manager (Deprecated) \| \| --- \| --- \| \| Description \| The third party fee applied for using DoubleClick Campaign Manager. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee DoubleClick Campaign Manager (Deprecated) |
| Description | The third party fee applied for using DoubleClick Campaign Manager. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__3p_fee_double_verify** \| \| --- \| \| \\| Field label \\| 3P fee DoubleVerify (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| The third party fee applied for using DoubleVerify. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee DoubleVerify (Deprecated) \| \| Description \| The third party fee applied for using DoubleVerify. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| inventory__3p_fee_double_verify** |
| \| Field label \| 3P fee DoubleVerify (Deprecated) \| \| --- \| --- \| \| Description \| The third party fee applied for using DoubleVerify. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee DoubleVerify (Deprecated) |
| Description | The third party fee applied for using DoubleVerify. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__3p_fee_integral_ad_science** \| \| --- \| \| \\| Field label \\| 3P fee Integral Ad Science (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| The third party fee applied for using Integral Ad Science. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee Integral Ad Science (Deprecated) \| \| Description \| The third party fee applied for using Integral Ad Science. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| inventory__3p_fee_integral_ad_science** |
| \| Field label \| 3P fee Integral Ad Science (Deprecated) \| \| --- \| --- \| \| Description \| The third party fee applied for using Integral Ad Science. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee Integral Ad Science (Deprecated) |
| Description | The third party fee applied for using Integral Ad Science. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__3p_fee_automotive** \| \| --- \| \| \\| Field label \\| 3P fee Automotive (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| A third party fee applied to automotive data. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee Automotive (Deprecated) \| \| Description \| A third party fee applied to automotive data. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| inventory__3p_fee_automotive** |
| \| Field label \| 3P fee Automotive (Deprecated) \| \| --- \| --- \| \| Description \| A third party fee applied to automotive data. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee Automotive (Deprecated) |
| Description | A third party fee applied to automotive data. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__3p_fee_cpm3** \| \| --- \| \| \\| Field label \\| 3P fee CPM 3 (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| A third party fee applied. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee CPM 3 (Deprecated) \| \| Description \| A third party fee applied. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| inventory__3p_fee_cpm3** |
| \| Field label \| 3P fee CPM 3 (Deprecated) \| \| --- \| --- \| \| Description \| A third party fee applied. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee CPM 3 (Deprecated) |
| Description | A third party fee applied. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__3p_fee_cpm2** \| \| --- \| \| \\| Field label \\| 3P fee CPM 2 (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| A third party fee applied. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee CPM 2 (Deprecated) \| \| Description \| A third party fee applied. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| inventory__3p_fee_cpm2** |
| \| Field label \| 3P fee CPM 2 (Deprecated) \| \| --- \| --- \| \| Description \| A third party fee applied. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee CPM 2 (Deprecated) |
| Description | A third party fee applied. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__3p_fee_cpm1** \| \| --- \| \| \\| Field label \\| 3P fee CPM 1 (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| A third party fee applied. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee CPM 1 (Deprecated) \| \| Description \| A third party fee applied. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| inventory__3p_fee_cpm1** |
| \| Field label \| 3P fee CPM 1 (Deprecated) \| \| --- \| --- \| \| Description \| A third party fee applied. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee CPM 1 (Deprecated) |
| Description | A third party fee applied. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__3p_fees** \| \| --- \| \| \\| Field label \\| Third party (3P) fees (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| The total CPM charges applied for using 3P data providers. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| Third party (3P) fees (Deprecated) \| \| Description \| The total CPM charges applied for using 3P data providers. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| inventory__3p_fees** |
| \| Field label \| Third party (3P) fees (Deprecated) \| \| --- \| --- \| \| Description \| The total CPM charges applied for using 3P data providers. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | Third party (3P) fees (Deprecated) |
| Description | The total CPM charges applied for using 3P data providers. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| campaign__video_completed_cpa** \| \| --- \| \| \\| Field label \\| Video completed cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Video completed pixel conversion. (Video completed CPA = Total cost / Video completed). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video completed cost per acquisition \| \| Description \| The average cost to acquire a Video completed pixel conversion. (Video completed CPA = Total cost / Video completed). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__video_completed_cpa** |
| \| Field label \| Video completed cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Video completed pixel conversion. (Video completed CPA = Total cost / Video completed). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video completed cost per acquisition |
| Description | The average cost to acquire a Video completed pixel conversion. (Video completed CPA = Total cost / Video completed). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__video_completed_cvr** \| \| --- \| \| \\| Field label \\| Video completed conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Video completed pixel conversions relative to the number of ad impressions. (Video completed CVR = Video completed / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video completed conversion rate \| \| Description \| The number of Video completed pixel conversions relative to the number of ad impressions. (Video completed CVR = Video completed / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__video_completed_cvr** |
| \| Field label \| Video completed conversion rate \| \| --- \| --- \| \| Description \| The number of Video completed pixel conversions relative to the number of ad impressions. (Video completed CVR = Video completed / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video completed conversion rate |
| Description | The number of Video completed pixel conversions relative to the number of ad impressions. (Video completed CVR = Video completed / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__video_completed_clicks** \| \| --- \| \| \\| Field label \\| Video completed click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Video completed pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video completed click-through conversions \| \| Description \| The number of Video completed pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__video_completed_clicks** |
| \| Field label \| Video completed click-through conversions \| \| --- \| --- \| \| Description \| The number of Video completed pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video completed click-through conversions |
| Description | The number of Video completed pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__video_completed_views** \| \| --- \| \| \\| Field label \\| Video completed view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Video completed pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video completed view-through conversions \| \| Description \| The number of Video completed pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__video_completed_views** |
| \| Field label \| Video completed view-through conversions \| \| --- \| --- \| \| Description \| The number of Video completed pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video completed view-through conversions |
| Description | The number of Video completed pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__video_completed** \| \| --- \| \| \\| Field label \\| Video completed \\| \\| --- \\| --- \\| \\| Description \\| The number of Video completed pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video completed \| \| Description \| The number of Video completed pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__video_completed** |
| \| Field label \| Video completed \| \| --- \| --- \| \| Description \| The number of Video completed pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video completed |
| Description | The number of Video completed pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__video_started_cpa** \| \| --- \| \| \\| Field label \\| Video started cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Video started pixel conversion. (Video started CPA = Total cost / Video started). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video started cost per acquisition \| \| Description \| The average cost to acquire a Video started pixel conversion. (Video started CPA = Total cost / Video started). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__video_started_cpa** |
| \| Field label \| Video started cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Video started pixel conversion. (Video started CPA = Total cost / Video started). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video started cost per acquisition |
| Description | The average cost to acquire a Video started pixel conversion. (Video started CPA = Total cost / Video started). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__video_started_cvr** \| \| --- \| \| \\| Field label \\| Video started conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Video started pixel conversions relative to the number of ad impressions. (Video started CVR = Video started / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video started conversion rate \| \| Description \| The number of Video started pixel conversions relative to the number of ad impressions. (Video started CVR = Video started / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__video_started_cvr** |
| \| Field label \| Video started conversion rate \| \| --- \| --- \| \| Description \| The number of Video started pixel conversions relative to the number of ad impressions. (Video started CVR = Video started / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video started conversion rate |
| Description | The number of Video started pixel conversions relative to the number of ad impressions. (Video started CVR = Video started / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__video_started_clicks** \| \| --- \| \| \\| Field label \\| Video started click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Video started pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video started click-through conversions \| \| Description \| The number of Video started pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__video_started_clicks** |
| \| Field label \| Video started click-through conversions \| \| --- \| --- \| \| Description \| The number of Video started pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video started click-through conversions |
| Description | The number of Video started pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__video_started_views** \| \| --- \| \| \\| Field label \\| Video started view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Video started pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video started view-through conversions \| \| Description \| The number of Video started pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__video_started_views** |
| \| Field label \| Video started view-through conversions \| \| --- \| --- \| \| Description \| The number of Video started pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video started view-through conversions |
| Description | The number of Video started pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__video_started** \| \| --- \| \| \\| Field label \\| Video started \\| \\| --- \\| --- \\| \\| Description \\| The number of Video started pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Video started \| \| Description \| The number of Video started pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__video_started** |
| \| Field label \| Video started \| \| --- \| --- \| \| Description \| The number of Video started pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Video started |
| Description | The number of Video started pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__total_new_to_brand_ecpp_14d** \| \| --- \| \| \\| Field label \\| Total new-to-brand eCPP \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire a new-to-brand purchase conversion for the brands' products. (Total new-to-brand eCPP = Total cost / Total new-to-brand purchases). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Total new-to-brand eCPP \| \| Description \| Effective (average) cost to acquire a new-to-brand purchase conversion for the brands' products. (Total new-to-brand eCPP = Total cost / Total new-to-brand purchases). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__total_new_to_brand_ecpp_14d** |
| \| Field label \| Total new-to-brand eCPP \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire a new-to-brand purchase conversion for the brands' products. (Total new-to-brand eCPP = Total cost / Total new-to-brand purchases). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Total new-to-brand eCPP |
| Description | Effective (average) cost to acquire a new-to-brand purchase conversion for the brands' products. (Total new-to-brand eCPP = Total cost / Total new-to-brand purchases). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__total_new_to_brand_purchase_rate_14d** \| \| --- \| \| \\| Field label \\| Total new-to-brand purchase rate \\| \\| --- \\| --- \\| \\| Description \\| Rate of new-to-brand purchase conversions for the brands' products relative to the number of ad impressions. (Total new-to-brand purchase rate = Total new-to-brand purchases / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Total new-to-brand purchase rate \| \| Description \| Rate of new-to-brand purchase conversions for the brands' products relative to the number of ad impressions. (Total new-to-brand purchase rate = Total new-to-brand purchases / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__total_new_to_brand_purchase_rate_14d** |
| \| Field label \| Total new-to-brand purchase rate \| \| --- \| --- \| \| Description \| Rate of new-to-brand purchase conversions for the brands' products relative to the number of ad impressions. (Total new-to-brand purchase rate = Total new-to-brand purchases / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Total new-to-brand purchase rate |
| Description | Rate of new-to-brand purchase conversions for the brands' products relative to the number of ad impressions. (Total new-to-brand purchase rate = Total new-to-brand purchases / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__total_new_to_brand_purchases_clicks_14d** \| \| --- \| \| \\| Field label \\| Total new-to-brand purchases clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of new-to-brand purchases for the brands' products, attributed to an ad click. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Total new-to-brand purchases clicks \| \| Description \| Number of new-to-brand purchases for the brands' products, attributed to an ad click. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__total_new_to_brand_purchases_clicks_14d** |
| \| Field label \| Total new-to-brand purchases clicks \| \| --- \| --- \| \| Description \| Number of new-to-brand purchases for the brands' products, attributed to an ad click. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Total new-to-brand purchases clicks |
| Description | Number of new-to-brand purchases for the brands' products, attributed to an ad click. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__total_new_to_brand_purchases_views_14d** \| \| --- \| \| \\| Field label \\| Total new-to-brand purchases views \\| \\| --- \\| --- \\| \\| Description \\| Number of new-to-brand purchases for the brands' products, attributed to an ad view. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Total new-to-brand purchases views \| \| Description \| Number of new-to-brand purchases for the brands' products, attributed to an ad view. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__total_new_to_brand_purchases_views_14d** |
| \| Field label \| Total new-to-brand purchases views \| \| --- \| --- \| \| Description \| Number of new-to-brand purchases for the brands' products, attributed to an ad view. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Total new-to-brand purchases views |
| Description | Number of new-to-brand purchases for the brands' products, attributed to an ad view. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__total_new_to_brand_purchases_14d** \| \| --- \| \| \\| Field label \\| Total new-to-brand purchases \\| \\| --- \\| --- \\| \\| Description \\| Number of new-to-brand purchases for the brands' products, attributed to an ad view or click. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Total new-to-brand purchases \| \| Description \| Number of new-to-brand purchases for the brands' products, attributed to an ad view or click. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__total_new_to_brand_purchases_14d** |
| \| Field label \| Total new-to-brand purchases \| \| --- \| --- \| \| Description \| Number of new-to-brand purchases for the brands' products, attributed to an ad view or click. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Total new-to-brand purchases |
| Description | Number of new-to-brand purchases for the brands' products, attributed to an ad view or click. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__drop_down_selection_cpa_14d** \| \| --- \| \| \\| Field label \\| Drop down selection cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Drop down selection pixel conversion. (Drop down selection CPA = Total cost / Drop down selection). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Drop down selection cost per acquisition \| \| Description \| The average cost to acquire a Drop down selection pixel conversion. (Drop down selection CPA = Total cost / Drop down selection). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__drop_down_selection_cpa_14d** |
| \| Field label \| Drop down selection cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Drop down selection pixel conversion. (Drop down selection CPA = Total cost / Drop down selection). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Drop down selection cost per acquisition |
| Description | The average cost to acquire a Drop down selection pixel conversion. (Drop down selection CPA = Total cost / Drop down selection). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__drop_down_selection_cvr_14d** \| \| --- \| \| \\| Field label \\| Drop down selection conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Drop down selection pixel conversions relative to the number of ad impressions. (Drop down selection CVR = Drop down selection / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Drop down selection conversion rate \| \| Description \| The number of Drop down selection pixel conversions relative to the number of ad impressions. (Drop down selection CVR = Drop down selection / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__drop_down_selection_cvr_14d** |
| \| Field label \| Drop down selection conversion rate \| \| --- \| --- \| \| Description \| The number of Drop down selection pixel conversions relative to the number of ad impressions. (Drop down selection CVR = Drop down selection / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Drop down selection conversion rate |
| Description | The number of Drop down selection pixel conversions relative to the number of ad impressions. (Drop down selection CVR = Drop down selection / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__drop_down_selection_clicks_14d** \| \| --- \| \| \\| Field label \\| Drop down selection click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Drop down selection pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Drop down selection click-through conversions \| \| Description \| The number of Drop down selection pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__drop_down_selection_clicks_14d** |
| \| Field label \| Drop down selection click-through conversions \| \| --- \| --- \| \| Description \| The number of Drop down selection pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Drop down selection click-through conversions |
| Description | The number of Drop down selection pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__drop_down_selection_views_14d** \| \| --- \| \| \\| Field label \\| Drop down selection view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Drop down selection pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Drop down selection view-through conversions \| \| Description \| The number of Drop down selection pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__drop_down_selection_views_14d** |
| \| Field label \| Drop down selection view-through conversions \| \| --- \| --- \| \| Description \| The number of Drop down selection pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Drop down selection view-through conversions |
| Description | The number of Drop down selection pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__drop_down_selection_14d** \| \| --- \| \| \\| Field label \\| Drop down selection \\| \\| --- \\| --- \\| \\| Description \\| The number of Drop down selection pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Drop down selection \| \| Description \| The number of Drop down selection pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__drop_down_selection_14d** |
| \| Field label \| Drop down selection \| \| --- \| --- \| \| Description \| The number of Drop down selection pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Drop down selection |
| Description | The number of Drop down selection pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__decline_cpa_14d** \| \| --- \| \| \\| Field label \\| Decline cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Decline pixel conversion. (Decline CPA = Total cost / Decline). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Decline cost per acquisition \| \| Description \| The average cost to acquire a Decline pixel conversion. (Decline CPA = Total cost / Decline). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__decline_cpa_14d** |
| \| Field label \| Decline cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Decline pixel conversion. (Decline CPA = Total cost / Decline). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Decline cost per acquisition |
| Description | The average cost to acquire a Decline pixel conversion. (Decline CPA = Total cost / Decline). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__decline_cvr_14d** \| \| --- \| \| \\| Field label \\| Decline conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Decline pixel conversions relative to the number of ad impressions. (Decline CVR = Decline / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Decline conversion rate \| \| Description \| The number of Decline pixel conversions relative to the number of ad impressions. (Decline CVR = Decline / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__decline_cvr_14d** |
| \| Field label \| Decline conversion rate \| \| --- \| --- \| \| Description \| The number of Decline pixel conversions relative to the number of ad impressions. (Decline CVR = Decline / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Decline conversion rate |
| Description | The number of Decline pixel conversions relative to the number of ad impressions. (Decline CVR = Decline / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__decline_clicks_14d** \| \| --- \| \| \\| Field label \\| Decline click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Decline pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Decline click-through conversions \| \| Description \| The number of Decline pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__decline_clicks_14d** |
| \| Field label \| Decline click-through conversions \| \| --- \| --- \| \| Description \| The number of Decline pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Decline click-through conversions |
| Description | The number of Decline pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__decline_views_14d** \| \| --- \| \| \\| Field label \\| Decline view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Decline pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Decline view-through conversions \| \| Description \| The number of Decline pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__decline_views_14d** |
| \| Field label \| Decline view-through conversions \| \| --- \| --- \| \| Description \| The number of Decline pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Decline view-through conversions |
| Description | The number of Decline pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__decline_14d** \| \| --- \| \| \\| Field label \\| Decline \\| \\| --- \\| --- \\| \\| Description \\| The number of Decline pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Decline \| \| Description \| The number of Decline pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__decline_14d** |
| \| Field label \| Decline \| \| --- \| --- \| \| Description \| The number of Decline pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Decline |
| Description | The number of Decline pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__accept_cpa_14d** \| \| --- \| \| \\| Field label \\| Accept cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Accept pixel conversion. (Accept CPA = Total cost / Accept). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Accept cost per acquisition \| \| Description \| The average cost to acquire a Accept pixel conversion. (Accept CPA = Total cost / Accept). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__accept_cpa_14d** |
| \| Field label \| Accept cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Accept pixel conversion. (Accept CPA = Total cost / Accept). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Accept cost per acquisition |
| Description | The average cost to acquire a Accept pixel conversion. (Accept CPA = Total cost / Accept). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__accept_cvr_14d** \| \| --- \| \| \\| Field label \\| Accept conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Accept pixel conversions relative to the number of ad impressions. (Accept CVR = Accept / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Accept conversion rate \| \| Description \| The number of Accept pixel conversions relative to the number of ad impressions. (Accept CVR = Accept / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__accept_cvr_14d** |
| \| Field label \| Accept conversion rate \| \| --- \| --- \| \| Description \| The number of Accept pixel conversions relative to the number of ad impressions. (Accept CVR = Accept / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Accept conversion rate |
| Description | The number of Accept pixel conversions relative to the number of ad impressions. (Accept CVR = Accept / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__accept_clicks_14d** \| \| --- \| \| \\| Field label \\| Accept click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Accept pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Accept click-through conversions \| \| Description \| The number of Accept pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__accept_clicks_14d** |
| \| Field label \| Accept click-through conversions \| \| --- \| --- \| \| Description \| The number of Accept pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Accept click-through conversions |
| Description | The number of Accept pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__accept_views_14d** \| \| --- \| \| \\| Field label \\| Accept view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Accept pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Accept view-through conversions \| \| Description \| The number of Accept pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__accept_views_14d** |
| \| Field label \| Accept view-through conversions \| \| --- \| --- \| \| Description \| The number of Accept pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Accept view-through conversions |
| Description | The number of Accept pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__accept_14d** \| \| --- \| \| \\| Field label \\| Accept \\| \\| --- \\| --- \\| \\| Description \\| The number of Accept pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Accept \| \| Description \| The number of Accept pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__accept_14d** |
| \| Field label \| Accept \| \| --- \| --- \| \| Description \| The number of Accept pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Accept |
| Description | The number of Accept pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__referral_cpa_14d** \| \| --- \| \| \\| Field label \\| Referral cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Referral pixel conversion. (Referral CPA = Total cost / Referral). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Referral cost per acquisition \| \| Description \| The average cost to acquire a Referral pixel conversion. (Referral CPA = Total cost / Referral). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__referral_cpa_14d** |
| \| Field label \| Referral cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Referral pixel conversion. (Referral CPA = Total cost / Referral). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Referral cost per acquisition |
| Description | The average cost to acquire a Referral pixel conversion. (Referral CPA = Total cost / Referral). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__referral_cvr_14d** \| \| --- \| \| \\| Field label \\| Referral conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Referral pixel conversions relative to the number of ad impressions. (Referral CVR = Referral / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Referral conversion rate \| \| Description \| The number of Referral pixel conversions relative to the number of ad impressions. (Referral CVR = Referral / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__referral_cvr_14d** |
| \| Field label \| Referral conversion rate \| \| --- \| --- \| \| Description \| The number of Referral pixel conversions relative to the number of ad impressions. (Referral CVR = Referral / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Referral conversion rate |
| Description | The number of Referral pixel conversions relative to the number of ad impressions. (Referral CVR = Referral / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__referral_clicks_14d** \| \| --- \| \| \\| Field label \\| Referral click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Referral pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Referral click-through conversions \| \| Description \| The number of Referral pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__referral_clicks_14d** |
| \| Field label \| Referral click-through conversions \| \| --- \| --- \| \| Description \| The number of Referral pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Referral click-through conversions |
| Description | The number of Referral pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__referral_views_14d** \| \| --- \| \| \\| Field label \\| Referral view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Referral pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Referral view-through conversions \| \| Description \| The number of Referral pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__referral_views_14d** |
| \| Field label \| Referral view-through conversions \| \| --- \| --- \| \| Description \| The number of Referral pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Referral view-through conversions |
| Description | The number of Referral pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__referral_14d** \| \| --- \| \| \\| Field label \\| Referral \\| \\| --- \\| --- \\| \\| Description \\| The number of Referral pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Referral \| \| Description \| The number of Referral pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__referral_14d** |
| \| Field label \| Referral \| \| --- \| --- \| \| Description \| The number of Referral pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Referral |
| Description | The number of Referral pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_shop_now_click_cpa_14d** \| \| --- \| \| \\| Field label \\| Mashup shop now click cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mashup shop now click pixel conversion. (Mashup shop now click CPA = Total cost / Mashup shop now click). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup shop now click cost per acquisition \| \| Description \| The average cost to acquire a Mashup shop now click pixel conversion. (Mashup shop now click CPA = Total cost / Mashup shop now click). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_shop_now_click_cpa_14d** |
| \| Field label \| Mashup shop now click cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mashup shop now click pixel conversion. (Mashup shop now click CPA = Total cost / Mashup shop now click). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup shop now click cost per acquisition |
| Description | The average cost to acquire a Mashup shop now click pixel conversion. (Mashup shop now click CPA = Total cost / Mashup shop now click). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_shop_now_click_cvr_14d** \| \| --- \| \| \\| Field label \\| Mashup shop now click conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup shop now click pixel conversions relative to the number of ad impressions. (Mashup shop now click CVR = Mashup shop now click / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup shop now click conversion rate \| \| Description \| The number of Mashup shop now click pixel conversions relative to the number of ad impressions. (Mashup shop now click CVR = Mashup shop now click / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_shop_now_click_cvr_14d** |
| \| Field label \| Mashup shop now click conversion rate \| \| --- \| --- \| \| Description \| The number of Mashup shop now click pixel conversions relative to the number of ad impressions. (Mashup shop now click CVR = Mashup shop now click / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup shop now click conversion rate |
| Description | The number of Mashup shop now click pixel conversions relative to the number of ad impressions. (Mashup shop now click CVR = Mashup shop now click / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_shop_now_click_clicks_14d** \| \| --- \| \| \\| Field label \\| Mashup shop now click click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup shop now click pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup shop now click click-through conversions \| \| Description \| The number of Mashup shop now click pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_shop_now_click_clicks_14d** |
| \| Field label \| Mashup shop now click click-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup shop now click pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup shop now click click-through conversions |
| Description | The number of Mashup shop now click pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_shop_now_click_views_14d** \| \| --- \| \| \\| Field label \\| Mashup shop now click view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup shop now click pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup shop now click view-through conversions \| \| Description \| The number of Mashup shop now click pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_shop_now_click_views_14d** |
| \| Field label \| Mashup shop now click view-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup shop now click pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup shop now click view-through conversions |
| Description | The number of Mashup shop now click pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_shop_now_click_14d** \| \| --- \| \| \\| Field label \\| Mashup shop now click \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup shop now click pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup shop now click \| \| Description \| The number of Mashup shop now click pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_shop_now_click_14d** |
| \| Field label \| Mashup shop now click \| \| --- \| --- \| \| Description \| The number of Mashup shop now click pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup shop now click |
| Description | The number of Mashup shop now click pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_clip_coupon_click_cpa_14d** \| \| --- \| \| \\| Field label \\| Mashup clip coupon click cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mashup clip coupon click pixel conversion. (Mashup clip coupon click CPA = Total cost / Mashup clip coupon click). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup clip coupon click cost per acquisition \| \| Description \| The average cost to acquire a Mashup clip coupon click pixel conversion. (Mashup clip coupon click CPA = Total cost / Mashup clip coupon click). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_clip_coupon_click_cpa_14d** |
| \| Field label \| Mashup clip coupon click cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mashup clip coupon click pixel conversion. (Mashup clip coupon click CPA = Total cost / Mashup clip coupon click). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup clip coupon click cost per acquisition |
| Description | The average cost to acquire a Mashup clip coupon click pixel conversion. (Mashup clip coupon click CPA = Total cost / Mashup clip coupon click). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_clip_coupon_click_cvr_14d** \| \| --- \| \| \\| Field label \\| Mashup clip coupon click conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup clip coupon click pixel conversions relative to the number of ad impressions. (Mashup clip coupon click CVR = Mashup clip coupon click / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup clip coupon click conversion rate \| \| Description \| The number of Mashup clip coupon click pixel conversions relative to the number of ad impressions. (Mashup clip coupon click CVR = Mashup clip coupon click / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_clip_coupon_click_cvr_14d** |
| \| Field label \| Mashup clip coupon click conversion rate \| \| --- \| --- \| \| Description \| The number of Mashup clip coupon click pixel conversions relative to the number of ad impressions. (Mashup clip coupon click CVR = Mashup clip coupon click / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup clip coupon click conversion rate |
| Description | The number of Mashup clip coupon click pixel conversions relative to the number of ad impressions. (Mashup clip coupon click CVR = Mashup clip coupon click / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_clip_coupon_click_clicks_14d** \| \| --- \| \| \\| Field label \\| Mashup clip coupon click click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup clip coupon click pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup clip coupon click click-through conversions \| \| Description \| The number of Mashup clip coupon click pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_clip_coupon_click_clicks_14d** |
| \| Field label \| Mashup clip coupon click click-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup clip coupon click pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup clip coupon click click-through conversions |
| Description | The number of Mashup clip coupon click pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_clip_coupon_click_views_14d** \| \| --- \| \| \\| Field label \\| Mashup clip coupon click view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup clip coupon click pixel conversions attributed to ad impressions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup clip coupon click view-through conversions \| \| Description \| The number of Mashup clip coupon click pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_clip_coupon_click_views_14d** |
| \| Field label \| Mashup clip coupon click view-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup clip coupon click pixel conversions attributed to ad impressions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup clip coupon click view-through conversions |
| Description | The number of Mashup clip coupon click pixel conversions attributed to ad impressions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_clip_coupon_click_14d** \| \| --- \| \| \\| Field label \\| Mashup clip coupon click \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup clip coupon click pixel conversions. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup clip coupon click \| \| Description \| The number of Mashup clip coupon click pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_clip_coupon_click_14d** |
| \| Field label \| Mashup clip coupon click \| \| --- \| --- \| \| Description \| The number of Mashup clip coupon click pixel conversions. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup clip coupon click |
| Description | The number of Mashup clip coupon click pixel conversions. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_subscribe_and_save_cpa_14d** \| \| --- \| \| \\| Field label \\| Mashup subscribe and save cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mashup subscribe and save pixel conversion. (Mashup subscribe and save CPA = Total cost / Mashup subscribe and save). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup subscribe and save cost per acquisition \| \| Description \| The average cost to acquire a Mashup subscribe and save pixel conversion. (Mashup subscribe and save CPA = Total cost / Mashup subscribe and save). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_subscribe_and_save_cpa_14d** |
| \| Field label \| Mashup subscribe and save cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mashup subscribe and save pixel conversion. (Mashup subscribe and save CPA = Total cost / Mashup subscribe and save). \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup subscribe and save cost per acquisition |
| Description | The average cost to acquire a Mashup subscribe and save pixel conversion. (Mashup subscribe and save CPA = Total cost / Mashup subscribe and save). |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_subscribe_and_save_cvr_14d** \| \| --- \| \| \\| Field label \\| Mashup subscribe and save conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup subscribe and save pixel conversions relative to the number of ad impressions. (Mashup subscribe and save CVR = Mashup subscribe and save / Impressions). \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup subscribe and save conversion rate \| \| Description \| The number of Mashup subscribe and save pixel conversions relative to the number of ad impressions. (Mashup subscribe and save CVR = Mashup subscribe and save / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_subscribe_and_save_cvr_14d** |
| \| Field label \| Mashup subscribe and save conversion rate \| \| --- \| --- \| \| Description \| The number of Mashup subscribe and save pixel conversions relative to the number of ad impressions. (Mashup subscribe and save CVR = Mashup subscribe and save / Impressions). \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup subscribe and save conversion rate |
| Description | The number of Mashup subscribe and save pixel conversions relative to the number of ad impressions. (Mashup subscribe and save CVR = Mashup subscribe and save / Impressions). |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__mashup_subscribe_and_save_click_14d** \| \| --- \| \| \\| Field label \\| Mashup subscribe and save click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup Subscribe and Save click pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Mashup subscribe and save click-through conversions \| \| Description \| The number of Mashup Subscribe and Save click pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| campaign__mashup_subscribe_and_save_click_14d** |
| \| Field label \| Mashup subscribe and save click-through conversions \| \| --- \| --- \| \| Description \| The number of Mashup Subscribe and Save click pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Mashup subscribe and save click-through conversions |
| Description | The number of Mashup Subscribe and Save click pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |
| \| campaign__3p_fee_cpm2** \| \| --- \| \| \\| Field label \\| 3P fee CPM 2 (Deprecated) \\| \\| --- \\| --- \\| \\| Description \\| A third party fee applied. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-03-06 \\| \| \| Field label \| 3P fee CPM 2 (Deprecated) \| \| Description \| A third party fee applied. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| campaign__3p_fee_cpm2** |
| \| Field label \| 3P fee CPM 2 (Deprecated) \| \| --- \| --- \| \| Description \| A third party fee applied. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-03-06 \| |
| Field label | 3P fee CPM 2 (Deprecated) |
| Description | A third party fee applied. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-03-06 |
| \| inventory__brand_store_engagement_1_clicks** \| \| --- \| \| \\| Field label \\| Brand store engagement 1 click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 1 pixel conversions attributed to ad click-throughs. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2025-06-25 \\| \| \| Field label \| Brand store engagement 1 click-through conversions \| \| Description \| The number of Brand store engagement 1 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| inventory__brand_store_engagement_1_clicks** |
| \| Field label \| Brand store engagement 1 click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand store engagement 1 pixel conversions attributed to ad click-throughs. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2025-06-25 \| |
| Field label | Brand store engagement 1 click-through conversions |
| Description | The number of Brand store engagement 1 pixel conversions attributed to ad click-throughs. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2025-06-25 |

### ECOMMERCE CONVERSIONS

| \| campaign__units_sold_14d** \| \| --- \| \| \\| Field label \\| Product units sold \\| \\| --- \\| --- \\| \\| Description \\| Units of promoted products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Product units sold \| \| Description \| Units of promoted products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| campaign__units_sold_14d** |
| \| Field label \| Product units sold \| \| --- \| --- \| \| Description \| Units of promoted products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Product units sold |
| Description | Units of promoted products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__sales_14d** \| \| --- \| \| \\| Field label \\| Product sales \\| \\| --- \\| --- \\| \\| Description \\| Sales (in local currency) of promoted products, attributed to an ad view or click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Product sales \| \| Description \| Sales (in local currency) of promoted products, attributed to an ad view or click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__sales_14d** |
| \| Field label \| Product sales \| \| --- \| --- \| \| Description \| Sales (in local currency) of promoted products, attributed to an ad view or click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Product sales |
| Description | Sales (in local currency) of promoted products, attributed to an ad view or click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__roas_14d** \| \| --- \| \| \\| Field label \\| Return on advertising spend \\| \\| --- \\| --- \\| \\| Description \\| Return on advertising spend for promoted products, measured as ad-attributed sales for promoted products per local currency unit of ad spend. (ROAS = Product sales / Total cost) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Return on advertising spend \| \| Description \| Return on advertising spend for promoted products, measured as ad-attributed sales for promoted products per local currency unit of ad spend. (ROAS = Product sales / Total cost) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__roas_14d** |
| \| Field label \| Return on advertising spend \| \| --- \| --- \| \| Description \| Return on advertising spend for promoted products, measured as ad-attributed sales for promoted products per local currency unit of ad spend. (ROAS = Product sales / Total cost) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Return on advertising spend |
| Description | Return on advertising spend for promoted products, measured as ad-attributed sales for promoted products per local currency unit of ad spend. (ROAS = Product sales / Total cost) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__dpv_14d** \| \| --- \| \| \\| Field label \\| DPV \\| \\| --- \\| --- \\| \\| Description \\| Number of detail page views for all the brands' products, attributed to an ad view or click. (Detail page views) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| DPV \| \| Description \| Number of detail page views for all the brands' products, attributed to an ad view or click. (Detail page views) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__dpv_14d** |
| \| Field label \| DPV \| \| --- \| --- \| \| Description \| Number of detail page views for all the brands' products, attributed to an ad view or click. (Detail page views) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | DPV |
| Description | Number of detail page views for all the brands' products, attributed to an ad view or click. (Detail page views) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__total_units_sold_14d** \| \| --- \| \| \\| Field label \\| Total units sold \\| \\| --- \\| --- \\| \\| Description \\| Units of the brands' products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total units sold \| \| Description \| Units of the brands' products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__total_units_sold_14d** |
| \| Field label \| Total units sold \| \| --- \| --- \| \| Description \| Units of the brands' products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total units sold |
| Description | Units of the brands' products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__total_sales_14d** \| \| --- \| \| \\| Field label \\| Total product sales \\| \\| --- \\| --- \\| \\| Description \\| Sales (in local currency) of the brands' products, attributed to an ad view or click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total product sales \| \| Description \| Sales (in local currency) of the brands' products, attributed to an ad view or click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__total_sales_14d** |
| \| Field label \| Total product sales \| \| --- \| --- \| \| Description \| Sales (in local currency) of the brands' products, attributed to an ad view or click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total product sales |
| Description | Sales (in local currency) of the brands' products, attributed to an ad view or click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__total_roas_14d** \| \| --- \| \| \\| Field label \\| Total return on advertising spend (Total ROAS) \\| \\| --- \\| --- \\| \\| Description \\| Return on ad spend, measured as ad-attributed sales for the brands’ products per local currency unit of ad spend. (Total ROAS = Total product sales / Total cost) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total return on advertising spend (Total ROAS) \| \| Description \| Return on ad spend, measured as ad-attributed sales for the brands’ products per local currency unit of ad spend. (Total ROAS = Total product sales / Total cost) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__total_roas_14d** |
| \| Field label \| Total return on advertising spend (Total ROAS) \| \| --- \| --- \| \| Description \| Return on ad spend, measured as ad-attributed sales for the brands’ products per local currency unit of ad spend. (Total ROAS = Total product sales / Total cost) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total return on advertising spend (Total ROAS) |
| Description | Return on ad spend, measured as ad-attributed sales for the brands’ products per local currency unit of ad spend. (Total ROAS = Total product sales / Total cost) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__total_erpm_14d** \| \| --- \| \| \\| Field label \\| Total eRPM \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) revenue for the brands' products generated per thousand impressions. (Total eRPM = Sales / (Impressions / 1000)) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total eRPM \| \| Description \| Effective (average) revenue for the brands' products generated per thousand impressions. (Total eRPM = Sales / (Impressions / 1000)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__total_erpm_14d** |
| \| Field label \| Total eRPM \| \| --- \| --- \| \| Description \| Effective (average) revenue for the brands' products generated per thousand impressions. (Total eRPM = Sales / (Impressions / 1000)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total eRPM |
| Description | Effective (average) revenue for the brands' products generated per thousand impressions. (Total eRPM = Sales / (Impressions / 1000)) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__dpv_views_14d** \| \| --- \| \| \\| Field label \\| DPV views \\| \\| --- \\| --- \\| \\| Description \\| Number of detail page views for promoted products, attributed to an ad view. Use Total DPV views to see all conversions for the brands' products. (Detail page views view-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| DPV views \| \| Description \| Number of detail page views for promoted products, attributed to an ad view. Use Total DPV views to see all conversions for the brands' products. (Detail page views view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__dpv_views_14d** |
| \| Field label \| DPV views \| \| --- \| --- \| \| Description \| Number of detail page views for promoted products, attributed to an ad view. Use Total DPV views to see all conversions for the brands' products. (Detail page views view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | DPV views |
| Description | Number of detail page views for promoted products, attributed to an ad view. Use Total DPV views to see all conversions for the brands' products. (Detail page views view-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__dpv_clicks_14d** \| \| --- \| \| \\| Field label \\| DPV clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of detail page views for promoted products, attributed to an ad click. Use Total DPV clicks to see all conversions for the brands' products. (Detail page views click-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| DPV clicks \| \| Description \| Number of detail page views for promoted products, attributed to an ad click. Use Total DPV clicks to see all conversions for the brands' products. (Detail page views click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__dpv_clicks_14d** |
| \| Field label \| DPV clicks \| \| --- \| --- \| \| Description \| Number of detail page views for promoted products, attributed to an ad click. Use Total DPV clicks to see all conversions for the brands' products. (Detail page views click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | DPV clicks |
| Description | Number of detail page views for promoted products, attributed to an ad click. Use Total DPV clicks to see all conversions for the brands' products. (Detail page views click-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__dpvr** \| \| --- \| \| \\| Field label \\| DPVR \\| \\| --- \\| --- \\| \\| Description \\| Detail page view rate for promoted products relative to the number of ad impressions. (DPV / Impressions = DPVR) Use Total DPVR to see all conversions for the brands' products. (Detail page view rate) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| DPVR \| \| Description \| Detail page view rate for promoted products relative to the number of ad impressions. (DPV / Impressions = DPVR) Use Total DPVR to see all conversions for the brands' products. (Detail page view rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__dpvr** |
| \| Field label \| DPVR \| \| --- \| --- \| \| Description \| Detail page view rate for promoted products relative to the number of ad impressions. (DPV / Impressions = DPVR) Use Total DPVR to see all conversions for the brands' products. (Detail page view rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | DPVR |
| Description | Detail page view rate for promoted products relative to the number of ad impressions. (DPV / Impressions = DPVR) Use Total DPVR to see all conversions for the brands' products. (Detail page view rate) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__ecpdpv_14d** \| \| --- \| \| \\| Field label \\| eCPDPV \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire a detail page view for a promoted product. (eCPDPV = Total cost / DPV) Use Total eCPDPV to see all conversions for the brands' products. (Effective cost per detail page view) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPDPV \| \| Description \| Effective (average) cost to acquire a detail page view for a promoted product. (eCPDPV = Total cost / DPV) Use Total eCPDPV to see all conversions for the brands' products. (Effective cost per detail page view) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__ecpdpv_14d** |
| \| Field label \| eCPDPV \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire a detail page view for a promoted product. (eCPDPV = Total cost / DPV) Use Total eCPDPV to see all conversions for the brands' products. (Effective cost per detail page view) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPDPV |
| Description | Effective (average) cost to acquire a detail page view for a promoted product. (eCPDPV = Total cost / DPV) Use Total eCPDPV to see all conversions for the brands' products. (Effective cost per detail page view) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__total_detail_page_views_14d** \| \| --- \| \| \\| Field label \\| Total DPV \\| \\| --- \\| --- \\| \\| Description \\| Number of detail page views for all the brands’ products, attributed to an ad view or click. (Total detail page views) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total DPV \| \| Description \| Number of detail page views for all the brands’ products, attributed to an ad view or click. (Total detail page views) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__total_detail_page_views_14d** |
| \| Field label \| Total DPV \| \| --- \| --- \| \| Description \| Number of detail page views for all the brands’ products, attributed to an ad view or click. (Total detail page views) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total DPV |
| Description | Number of detail page views for all the brands’ products, attributed to an ad view or click. (Total detail page views) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__total_detail_page_view_views_14d** \| \| --- \| \| \\| Field label \\| Total DPV views \\| \\| --- \\| --- \\| \\| Description \\| Number of detail page views for all the brands' products, attributed to an ad view. (Total detail page views view-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total DPV views \| \| Description \| Number of detail page views for all the brands' products, attributed to an ad view. (Total detail page views view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__total_detail_page_view_views_14d** |
| \| Field label \| Total DPV views \| \| --- \| --- \| \| Description \| Number of detail page views for all the brands' products, attributed to an ad view. (Total detail page views view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total DPV views |
| Description | Number of detail page views for all the brands' products, attributed to an ad view. (Total detail page views view-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__total_detail_page_clicks_14d** \| \| --- \| \| \\| Field label \\| Total DPV clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of detail page views for all the brands’ products, attributed to an ad click. (Total detail page views click-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total DPV clicks \| \| Description \| Number of detail page views for all the brands’ products, attributed to an ad click. (Total detail page views click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__total_detail_page_clicks_14d** |
| \| Field label \| Total DPV clicks \| \| --- \| --- \| \| Description \| Number of detail page views for all the brands’ products, attributed to an ad click. (Total detail page views click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total DPV clicks |
| Description | Number of detail page views for all the brands’ products, attributed to an ad click. (Total detail page views click-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__total_detail_page_views_cvr_14d** \| \| --- \| \| \\| Field label \\| Total DPVR \\| \\| --- \\| --- \\| \\| Description \\| Detail page view rate for the brands’ products, relative to the number of ad impressions. (Total DPV / Impressions = Total DPVR) (Total detail page view rate) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Total DPVR \| \| Description \| Detail page view rate for the brands’ products, relative to the number of ad impressions. (Total DPV / Impressions = Total DPVR) (Total detail page view rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__total_detail_page_views_cvr_14d** |
| \| Field label \| Total DPVR \| \| --- \| --- \| \| Description \| Detail page view rate for the brands’ products, relative to the number of ad impressions. (Total DPV / Impressions = Total DPVR) (Total detail page view rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Total DPVR |
| Description | Detail page view rate for the brands’ products, relative to the number of ad impressions. (Total DPV / Impressions = Total DPVR) (Total detail page view rate) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__total_ecpdpv** \| \| --- \| \| \\| Field label \\| Total eCPDPV \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire a detail page view for a product in your brand. (Total eCPDPV = Total cost / Total DPV) (Total Effective cost per detail page view) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total eCPDPV \| \| Description \| Effective (average) cost to acquire a detail page view for a product in your brand. (Total eCPDPV = Total cost / Total DPV) (Total Effective cost per detail page view) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__total_ecpdpv** |
| \| Field label \| Total eCPDPV \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire a detail page view for a product in your brand. (Total eCPDPV = Total cost / Total DPV) (Total Effective cost per detail page view) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total eCPDPV |
| Description | Effective (average) cost to acquire a detail page view for a product in your brand. (Total eCPDPV = Total cost / Total DPV) (Total Effective cost per detail page view) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__atl_14d** \| \| --- \| \| \\| Field label \\| ATL \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view or click. (Add to list) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATL \| \| Description \| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view or click. (Add to list) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__atl_14d** |
| \| Field label \| ATL \| \| --- \| --- \| \| Description \| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view or click. (Add to list) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATL |
| Description | Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view or click. (Add to list) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__atl_views_14d** \| \| --- \| \| \\| Field label \\| ATL views \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view. (Add to List view-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATL views \| \| Description \| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view. (Add to List view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__atl_views_14d** |
| \| Field label \| ATL views \| \| --- \| --- \| \| Description \| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view. (Add to List view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATL views |
| Description | Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view. (Add to List view-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__atl_clicks_14d** \| \| --- \| \| \\| Field label \\| ATL clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad click. (Add to List click-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATL clicks \| \| Description \| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad click. (Add to List click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__atl_clicks_14d** |
| \| Field label \| ATL clicks \| \| --- \| --- \| \| Description \| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad click. (Add to List click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATL clicks |
| Description | Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad click. (Add to List click-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__atlr_14d** \| \| --- \| \| \\| Field label \\| ATLR \\| \\| --- \\| --- \\| \\| Description \\| Rate of Add to List conversions for promoted products relative to the number of impressions. (ATLR = ATL / Impressions) (Add to List rate) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ATLR \| \| Description \| Rate of Add to List conversions for promoted products relative to the number of impressions. (ATLR = ATL / Impressions) (Add to List rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__atlr_14d** |
| \| Field label \| ATLR \| \| --- \| --- \| \| Description \| Rate of Add to List conversions for promoted products relative to the number of impressions. (ATLR = ATL / Impressions) (Add to List rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | ATLR |
| Description | Rate of Add to List conversions for promoted products relative to the number of impressions. (ATLR = ATL / Impressions) (Add to List rate) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__ecpatl_14d** \| \| --- \| \| \\| Field label \\| eCPATL \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire an Add to List conversion for a promoted product. (eCPATL = Total cost / ATL) (Effective cost per Add to List) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPATL \| \| Description \| Effective (average) cost to acquire an Add to List conversion for a promoted product. (eCPATL = Total cost / ATL) (Effective cost per Add to List) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__ecpatl_14d** |
| \| Field label \| eCPATL \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire an Add to List conversion for a promoted product. (eCPATL = Total cost / ATL) (Effective cost per Add to List) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPATL |
| Description | Effective (average) cost to acquire an Add to List conversion for a promoted product. (eCPATL = Total cost / ATL) (Effective cost per Add to List) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__total_add_to_list_14d** \| \| --- \| \| \\| Field label \\| Total ATL \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad view or click. (Total Add to Lists) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total ATL \| \| Description \| Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad view or click. (Total Add to Lists) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__total_add_to_list_14d** |
| \| Field label \| Total ATL \| \| --- \| --- \| \| Description \| Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad view or click. (Total Add to Lists) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total ATL |
| Description | Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad view or click. (Total Add to Lists) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__total_add_to_list_views_14d** \| \| --- \| \| \\| Field label \\| Total ATL views \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added the brands' products to a wish list, gift list or registry, attributed to an ad view. (Total Add to List view-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total ATL views \| \| Description \| Number of times shoppers added the brands' products to a wish list, gift list or registry, attributed to an ad view. (Total Add to List view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__total_add_to_list_views_14d** |
| \| Field label \| Total ATL views \| \| --- \| --- \| \| Description \| Number of times shoppers added the brands' products to a wish list, gift list or registry, attributed to an ad view. (Total Add to List view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total ATL views |
| Description | Number of times shoppers added the brands' products to a wish list, gift list or registry, attributed to an ad view. (Total Add to List view-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__total_add_to_list_clicks_14d** \| \| --- \| \| \\| Field label \\| Total ATL clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad click. (Total Add to List click-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total ATL clicks \| \| Description \| Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad click. (Total Add to List click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__total_add_to_list_clicks_14d** |
| \| Field label \| Total ATL clicks \| \| --- \| --- \| \| Description \| Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad click. (Total Add to List click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total ATL clicks |
| Description | Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad click. (Total Add to List click-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__total_add_to_list_cvr_14d** \| \| --- \| \| \\| Field label \\| Total ATLR \\| \\| --- \\| --- \\| \\| Description \\| Rate of Add to List conversions for the brands' products relative to the number of impressions. (ATLR = ATL / Impressions) (Total Add to List rate) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Total ATLR \| \| Description \| Rate of Add to List conversions for the brands' products relative to the number of impressions. (ATLR = ATL / Impressions) (Total Add to List rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__total_add_to_list_cvr_14d** |
| \| Field label \| Total ATLR \| \| --- \| --- \| \| Description \| Rate of Add to List conversions for the brands' products relative to the number of impressions. (ATLR = ATL / Impressions) (Total Add to List rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Total ATLR |
| Description | Rate of Add to List conversions for the brands' products relative to the number of impressions. (ATLR = ATL / Impressions) (Total Add to List rate) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__total_add_to_list_cpa_14d** \| \| --- \| \| \\| Field label \\| Total eCPATL \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire an Add to List conversion for the brands' products. (Total eCPATL = Total cost / Total ATL) (Total Effective cost per Total Add to List) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total eCPATL \| \| Description \| Effective (average) cost to acquire an Add to List conversion for the brands' products. (Total eCPATL = Total cost / Total ATL) (Total Effective cost per Total Add to List) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__total_add_to_list_cpa_14d** |
| \| Field label \| Total eCPATL \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire an Add to List conversion for the brands' products. (Total eCPATL = Total cost / Total ATL) (Total Effective cost per Total Add to List) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total eCPATL |
| Description | Effective (average) cost to acquire an Add to List conversion for the brands' products. (Total eCPATL = Total cost / Total ATL) (Total Effective cost per Total Add to List) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__atc_14d** \| \| --- \| \| \\| Field label \\| ATC \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a promoted product to their cart, attributed to an ad view or click. Use Total ATC to see all conversions for the brands' products. (Add to Cart) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATC \| \| Description \| Number of times shoppers added a promoted product to their cart, attributed to an ad view or click. Use Total ATC to see all conversions for the brands' products. (Add to Cart) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__atc_14d** |
| \| Field label \| ATC \| \| --- \| --- \| \| Description \| Number of times shoppers added a promoted product to their cart, attributed to an ad view or click. Use Total ATC to see all conversions for the brands' products. (Add to Cart) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATC |
| Description | Number of times shoppers added a promoted product to their cart, attributed to an ad view or click. Use Total ATC to see all conversions for the brands' products. (Add to Cart) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__atc_views_14d** \| \| --- \| \| \\| Field label \\| ATC views \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a promoted product to their cart, attributed to an ad view. (Add to Cart view-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATC views \| \| Description \| Number of times shoppers added a promoted product to their cart, attributed to an ad view. (Add to Cart view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__atc_views_14d** |
| \| Field label \| ATC views \| \| --- \| --- \| \| Description \| Number of times shoppers added a promoted product to their cart, attributed to an ad view. (Add to Cart view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATC views |
| Description | Number of times shoppers added a promoted product to their cart, attributed to an ad view. (Add to Cart view-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__atc_clicks_14d** \| \| --- \| \| \\| Field label \\| ATC clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a promoted product to their cart, attributed to an ad click. (Add to Cart click-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATC clicks \| \| Description \| Number of times shoppers added a promoted product to their cart, attributed to an ad click. (Add to Cart click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__atc_clicks_14d** |
| \| Field label \| ATC clicks \| \| --- \| --- \| \| Description \| Number of times shoppers added a promoted product to their cart, attributed to an ad click. (Add to Cart click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATC clicks |
| Description | Number of times shoppers added a promoted product to their cart, attributed to an ad click. (Add to Cart click-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__atcr_14d** \| \| --- \| \| \\| Field label \\| ATCR \\| \\| --- \\| --- \\| \\| Description \\| Rate of Add to Cart conversions relative to the number of impressions. (ATCR = ATC / Impressions) (Add to Cart rate) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ATCR \| \| Description \| Rate of Add to Cart conversions relative to the number of impressions. (ATCR = ATC / Impressions) (Add to Cart rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__atcr_14d** |
| \| Field label \| ATCR \| \| --- \| --- \| \| Description \| Rate of Add to Cart conversions relative to the number of impressions. (ATCR = ATC / Impressions) (Add to Cart rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | ATCR |
| Description | Rate of Add to Cart conversions relative to the number of impressions. (ATCR = ATC / Impressions) (Add to Cart rate) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__atc_cpa_14d** \| \| --- \| \| \\| Field label \\| eCPATC \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire an Add to Cart conversion for a promoted product. (eCPATC = Total cost / ATC) (Effective cost per Add to Cart) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPATC \| \| Description \| Effective (average) cost to acquire an Add to Cart conversion for a promoted product. (eCPATC = Total cost / ATC) (Effective cost per Add to Cart) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__atc_cpa_14d** |
| \| Field label \| eCPATC \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire an Add to Cart conversion for a promoted product. (eCPATC = Total cost / ATC) (Effective cost per Add to Cart) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPATC |
| Description | Effective (average) cost to acquire an Add to Cart conversion for a promoted product. (eCPATC = Total cost / ATC) (Effective cost per Add to Cart) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__total_add_to_cart_14d** \| \| --- \| \| \\| Field label \\| Total ATC \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added the brands' products to their cart, attributed to an ad view or click. (Total Add to Carts) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total ATC \| \| Description \| Number of times shoppers added the brands' products to their cart, attributed to an ad view or click. (Total Add to Carts) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__total_add_to_cart_14d** |
| \| Field label \| Total ATC \| \| --- \| --- \| \| Description \| Number of times shoppers added the brands' products to their cart, attributed to an ad view or click. (Total Add to Carts) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total ATC |
| Description | Number of times shoppers added the brands' products to their cart, attributed to an ad view or click. (Total Add to Carts) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__total_add_to_cart_views_14d** \| \| --- \| \| \\| Field label \\| Total ATC views \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added the brands' products to their cart, attributed to an ad view. (Total Add to Cart view-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total ATC views \| \| Description \| Number of times shoppers added the brands' products to their cart, attributed to an ad view. (Total Add to Cart view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__total_add_to_cart_views_14d** |
| \| Field label \| Total ATC views \| \| --- \| --- \| \| Description \| Number of times shoppers added the brands' products to their cart, attributed to an ad view. (Total Add to Cart view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total ATC views |
| Description | Number of times shoppers added the brands' products to their cart, attributed to an ad view. (Total Add to Cart view-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__total_add_to_cart_clicks_14d** \| \| --- \| \| \\| Field label \\| Total ATC clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added the brands' products to their cart, attributed to an ad click. (Total Add to Cart click-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total ATC clicks \| \| Description \| Number of times shoppers added the brands' products to their cart, attributed to an ad click. (Total Add to Cart click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__total_add_to_cart_clicks_14d** |
| \| Field label \| Total ATC clicks \| \| --- \| --- \| \| Description \| Number of times shoppers added the brands' products to their cart, attributed to an ad click. (Total Add to Cart click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total ATC clicks |
| Description | Number of times shoppers added the brands' products to their cart, attributed to an ad click. (Total Add to Cart click-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__total_add_to_cart_cvr_14d** \| \| --- \| \| \\| Field label \\| Total ATCR \\| \\| --- \\| --- \\| \\| Description \\| Rate of Add to Cart conversions for the brands' products relative to the number of ad impressions. (Total ATCR = Total ATC / Impressions) (Total Add to Cart rate) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Total ATCR \| \| Description \| Rate of Add to Cart conversions for the brands' products relative to the number of ad impressions. (Total ATCR = Total ATC / Impressions) (Total Add to Cart rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__total_add_to_cart_cvr_14d** |
| \| Field label \| Total ATCR \| \| --- \| --- \| \| Description \| Rate of Add to Cart conversions for the brands' products relative to the number of ad impressions. (Total ATCR = Total ATC / Impressions) (Total Add to Cart rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Total ATCR |
| Description | Rate of Add to Cart conversions for the brands' products relative to the number of ad impressions. (Total ATCR = Total ATC / Impressions) (Total Add to Cart rate) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__total_add_to_cart_cpa_14d** \| \| --- \| \| \\| Field label \\| Total eCPATC \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire an Add to Cart conversion for the brands' products. (Total eCPATC = Total cost / Total ATC) (Total Effective cost per Total Add to Cart) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total eCPATC \| \| Description \| Effective (average) cost to acquire an Add to Cart conversion for the brands' products. (Total eCPATC = Total cost / Total ATC) (Total Effective cost per Total Add to Cart) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__total_add_to_cart_cpa_14d** |
| \| Field label \| Total eCPATC \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire an Add to Cart conversion for the brands' products. (Total eCPATC = Total cost / Total ATC) (Total Effective cost per Total Add to Cart) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total eCPATC |
| Description | Effective (average) cost to acquire an Add to Cart conversion for the brands' products. (Total eCPATC = Total cost / Total ATC) (Total Effective cost per Total Add to Cart) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__new_subscriber_and_save** \| \| --- \| \| \\| Field label \\| New Subscriber and Save \\| \\| --- \\| --- \\| \\| Description \\| The number of new Subscribe & Save subscriptions generated for the promoted ASINs after users viewed or clicked a DSP ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New Subscriber and Save \| \| Description \| The number of new Subscribe & Save subscriptions generated for the promoted ASINs after users viewed or clicked a DSP ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__new_subscriber_and_save** |
| \| Field label \| New Subscriber and Save \| \| --- \| --- \| \| Description \| The number of new Subscribe & Save subscriptions generated for the promoted ASINs after users viewed or clicked a DSP ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New Subscriber and Save |
| Description | The number of new Subscribe & Save subscriptions generated for the promoted ASINs after users viewed or clicked a DSP ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__total_subscribe_and_save** \| \| --- \| \| \\| Field label \\| Total Subscribe and Save \\| \\| --- \\| --- \\| \\| Description \\| The total number of Subscribe & Save subscriptions generated for both the promoted ASINs and related brand halo products attributed to the DSP campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total Subscribe and Save \| \| Description \| The total number of Subscribe & Save subscriptions generated for both the promoted ASINs and related brand halo products attributed to the DSP campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__total_subscribe_and_save** |
| \| Field label \| Total Subscribe and Save \| \| --- \| --- \| \| Description \| The total number of Subscribe & Save subscriptions generated for both the promoted ASINs and related brand halo products attributed to the DSP campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total Subscribe and Save |
| Description | The total number of Subscribe & Save subscriptions generated for both the promoted ASINs and related brand halo products attributed to the DSP campaign |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__purchases_14d** \| \| --- \| \| \\| Field label \\| Purchases \\| \\| --- \\| --- \\| \\| Description \\| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchases \| \| Description \| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__purchases_14d** |
| \| Field label \| Purchases \| \| --- \| --- \| \| Description \| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchases |
| Description | Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__purchases_views_14d** \| \| --- \| \| \\| Field label \\| Purchases views \\| \\| --- \\| --- \\| \\| Description \\| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchases views \| \| Description \| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__purchases_views_14d** |
| \| Field label \| Purchases views \| \| --- \| --- \| \| Description \| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchases views |
| Description | Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__purchases_clicks_14d** \| \| --- \| \| \\| Field label \\| Purchases clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchases clicks \| \| Description \| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__purchases_clicks_14d** |
| \| Field label \| Purchases clicks \| \| --- \| --- \| \| Description \| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchases clicks |
| Description | Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__ecpp_14d** \| \| --- \| \| \\| Field label \\| eCPP \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire a purchase conversion for a promoted product. (eCPP = Total cost / Purchases) (Effective cost per purchase) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPP \| \| Description \| Effective (average) cost to acquire a purchase conversion for a promoted product. (eCPP = Total cost / Purchases) (Effective cost per purchase) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__ecpp_14d** |
| \| Field label \| eCPP \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire a purchase conversion for a promoted product. (eCPP = Total cost / Purchases) (Effective cost per purchase) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPP |
| Description | Effective (average) cost to acquire a purchase conversion for a promoted product. (eCPP = Total cost / Purchases) (Effective cost per purchase) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__total_purchases_14d** \| \| --- \| \| \\| Field label \\| Total purchases \\| \\| --- \\| --- \\| \\| Description \\| Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total purchases \| \| Description \| Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__total_purchases_14d** |
| \| Field label \| Total purchases \| \| --- \| --- \| \| Description \| Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total purchases |
| Description | Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__total_purchases_views_14d** \| \| --- \| \| \\| Field label \\| Total purchases views \\| \\| --- \\| --- \\| \\| Description \\| Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases view-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total purchases views \| \| Description \| Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__total_purchases_views_14d** |
| \| Field label \| Total purchases views \| \| --- \| --- \| \| Description \| Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total purchases views |
| Description | Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases view-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__total_purchases_clicks_14d** \| \| --- \| \| \\| Field label \\| Total purchases clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times any quantity of a brand product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases click-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total purchases clicks \| \| Description \| Number of times any quantity of a brand product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__total_purchases_clicks_14d** |
| \| Field label \| Total purchases clicks \| \| --- \| --- \| \| Description \| Number of times any quantity of a brand product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total purchases clicks |
| Description | Number of times any quantity of a brand product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases click-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__total_purchase_rate_14d** \| \| --- \| \| \\| Field label \\| Total purchases rate \\| \\| --- \\| --- \\| \\| Description \\| Rate of ad-attributed purchase events for the brands' products relative to ad impressions. (Total purchase rate = Total purchases / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Total purchases rate \| \| Description \| Rate of ad-attributed purchase events for the brands' products relative to ad impressions. (Total purchase rate = Total purchases / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__total_purchase_rate_14d** |
| \| Field label \| Total purchases rate \| \| --- \| --- \| \| Description \| Rate of ad-attributed purchase events for the brands' products relative to ad impressions. (Total purchase rate = Total purchases / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Total purchases rate |
| Description | Rate of ad-attributed purchase events for the brands' products relative to ad impressions. (Total purchase rate = Total purchases / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__total_ecpp_14d** \| \| --- \| \| \\| Field label \\| Total eCPP \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire a purchase conversion for the brands' products. (Total eCPP = Total cost / Total purchases) (Total Effective cost per purchase) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total eCPP \| \| Description \| Effective (average) cost to acquire a purchase conversion for the brands' products. (Total eCPP = Total cost / Total purchases) (Total Effective cost per purchase) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__total_ecpp_14d** |
| \| Field label \| Total eCPP \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire a purchase conversion for the brands' products. (Total eCPP = Total cost / Total purchases) (Total Effective cost per purchase) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total eCPP |
| Description | Effective (average) cost to acquire a purchase conversion for the brands' products. (Total eCPP = Total cost / Total purchases) (Total Effective cost per purchase) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__new_to_brand_purchases_14d** \| \| --- \| \| \\| Field label \\| New-to-brand purchases \\| \\| --- \\| --- \\| \\| Description \\| Number of new-to-brand purchases for promoted products, attributed to an ad view or click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand purchases \| \| Description \| Number of new-to-brand purchases for promoted products, attributed to an ad view or click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__new_to_brand_purchases_14d** |
| \| Field label \| New-to-brand purchases \| \| --- \| --- \| \| Description \| Number of new-to-brand purchases for promoted products, attributed to an ad view or click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand purchases |
| Description | Number of new-to-brand purchases for promoted products, attributed to an ad view or click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__new_to_brand_purchases_views_14d** \| \| --- \| \| \\| Field label \\| New-to-brand purchases views \\| \\| --- \\| --- \\| \\| Description \\| Number of new-to-brand purchases for promoted products, attributed to an ad view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand purchases views \| \| Description \| Number of new-to-brand purchases for promoted products, attributed to an ad view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__new_to_brand_purchases_views_14d** |
| \| Field label \| New-to-brand purchases views \| \| --- \| --- \| \| Description \| Number of new-to-brand purchases for promoted products, attributed to an ad view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand purchases views |
| Description | Number of new-to-brand purchases for promoted products, attributed to an ad view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__new_to_brand_purchases_clicks_14d** \| \| --- \| \| \\| Field label \\| New-to-brand purchases clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of new-to-brand purchases for promoted products, attributed to an ad click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand purchases clicks \| \| Description \| Number of new-to-brand purchases for promoted products, attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__new_to_brand_purchases_clicks_14d** |
| \| Field label \| New-to-brand purchases clicks \| \| --- \| --- \| \| Description \| Number of new-to-brand purchases for promoted products, attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand purchases clicks |
| Description | Number of new-to-brand purchases for promoted products, attributed to an ad click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__new_to_brand_purchase_rate_14d** \| \| --- \| \| \\| Field label \\| New-to-brand purchase rate \\| \\| --- \\| --- \\| \\| Description \\| Rate of new-to-brand purchase conversions for promoted products relative to the number of ad impressions. (New-to-brand purchase rate = New-to-brand purchases / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand purchase rate \| \| Description \| Rate of new-to-brand purchase conversions for promoted products relative to the number of ad impressions. (New-to-brand purchase rate = New-to-brand purchases / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__new_to_brand_purchase_rate_14d** |
| \| Field label \| New-to-brand purchase rate \| \| --- \| --- \| \| Description \| Rate of new-to-brand purchase conversions for promoted products relative to the number of ad impressions. (New-to-brand purchase rate = New-to-brand purchases / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand purchase rate |
| Description | Rate of new-to-brand purchase conversions for promoted products relative to the number of ad impressions. (New-to-brand purchase rate = New-to-brand purchases / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__new_to_brand_ecpp_14d** \| \| --- \| \| \\| Field label \\| New-to-brand eCPP \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire a new-to-brand purchase conversion for a promoted product. (New-to-brand eCPP = Total cost / New-to-brand purchases) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| New-to-brand eCPP \| \| Description \| Effective (average) cost to acquire a new-to-brand purchase conversion for a promoted product. (New-to-brand eCPP = Total cost / New-to-brand purchases) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__new_to_brand_ecpp_14d** |
| \| Field label \| New-to-brand eCPP \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire a new-to-brand purchase conversion for a promoted product. (New-to-brand eCPP = Total cost / New-to-brand purchases) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | New-to-brand eCPP |
| Description | Effective (average) cost to acquire a new-to-brand purchase conversion for a promoted product. (New-to-brand eCPP = Total cost / New-to-brand purchases) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__units_sold_14d** \| \| --- \| \| \\| Field label \\| Product units sold \\| \\| --- \\| --- \\| \\| Description \\| Units of promoted products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Product units sold \| \| Description \| Units of promoted products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__units_sold_14d** |
| \| Field label \| Product units sold \| \| --- \| --- \| \| Description \| Units of promoted products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Product units sold |
| Description | Units of promoted products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__sales_14d** \| \| --- \| \| \\| Field label \\| Product sales \\| \\| --- \\| --- \\| \\| Description \\| Sales (in local currency) of promoted products, attributed to an ad view or click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Product sales \| \| Description \| Sales (in local currency) of promoted products, attributed to an ad view or click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__sales_14d** |
| \| Field label \| Product sales \| \| --- \| --- \| \| Description \| Sales (in local currency) of promoted products, attributed to an ad view or click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Product sales |
| Description | Sales (in local currency) of promoted products, attributed to an ad view or click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__roas_14d** \| \| --- \| \| \\| Field label \\| Return on advertising spend \\| \\| --- \\| --- \\| \\| Description \\| Return on advertising spend for promoted products, measured as ad-attributed sales for promoted products per local currency unit of ad spend. (ROAS = Product sales / Total cost) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Return on advertising spend \| \| Description \| Return on advertising spend for promoted products, measured as ad-attributed sales for promoted products per local currency unit of ad spend. (ROAS = Product sales / Total cost) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__roas_14d** |
| \| Field label \| Return on advertising spend \| \| --- \| --- \| \| Description \| Return on advertising spend for promoted products, measured as ad-attributed sales for promoted products per local currency unit of ad spend. (ROAS = Product sales / Total cost) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Return on advertising spend |
| Description | Return on advertising spend for promoted products, measured as ad-attributed sales for promoted products per local currency unit of ad spend. (ROAS = Product sales / Total cost) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__dpv_14d** \| \| --- \| \| \\| Field label \\| DPV \\| \\| --- \\| --- \\| \\| Description \\| Number of detail page views for all the brands' products, attributed to an ad view or click. (Detail page views) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| DPV \| \| Description \| Number of detail page views for all the brands' products, attributed to an ad view or click. (Detail page views) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__dpv_14d** |
| \| Field label \| DPV \| \| --- \| --- \| \| Description \| Number of detail page views for all the brands' products, attributed to an ad view or click. (Detail page views) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | DPV |
| Description | Number of detail page views for all the brands' products, attributed to an ad view or click. (Detail page views) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__total_units_sold_14d** \| \| --- \| \| \\| Field label \\| Total units sold \\| \\| --- \\| --- \\| \\| Description \\| Units of the brands' products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total units sold \| \| Description \| Units of the brands' products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__total_units_sold_14d** |
| \| Field label \| Total units sold \| \| --- \| --- \| \| Description \| Units of the brands' products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total units sold |
| Description | Units of the brands' products purchased, attributed to an ad view or click. A single purchase event can include multiple sold units |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__total_sales_14d** \| \| --- \| \| \\| Field label \\| Total product sales \\| \\| --- \\| --- \\| \\| Description \\| Sales (in local currency) of the brands' products, attributed to an ad view or click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total product sales \| \| Description \| Sales (in local currency) of the brands' products, attributed to an ad view or click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__total_sales_14d** |
| \| Field label \| Total product sales \| \| --- \| --- \| \| Description \| Sales (in local currency) of the brands' products, attributed to an ad view or click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total product sales |
| Description | Sales (in local currency) of the brands' products, attributed to an ad view or click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__total_roas_14d** \| \| --- \| \| \\| Field label \\| Total return on advertising spend (Total ROAS) \\| \\| --- \\| --- \\| \\| Description \\| Return on ad spend, measured as ad-attributed sales for the brands’ products per local currency unit of ad spend. (Total ROAS = Total product sales / Total cost) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total return on advertising spend (Total ROAS) \| \| Description \| Return on ad spend, measured as ad-attributed sales for the brands’ products per local currency unit of ad spend. (Total ROAS = Total product sales / Total cost) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__total_roas_14d** |
| \| Field label \| Total return on advertising spend (Total ROAS) \| \| --- \| --- \| \| Description \| Return on ad spend, measured as ad-attributed sales for the brands’ products per local currency unit of ad spend. (Total ROAS = Total product sales / Total cost) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total return on advertising spend (Total ROAS) |
| Description | Return on ad spend, measured as ad-attributed sales for the brands’ products per local currency unit of ad spend. (Total ROAS = Total product sales / Total cost) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__total_erpm_14d** \| \| --- \| \| \\| Field label \\| Total eRPM \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) revenue for the brands' products generated per thousand impressions. (Total eRPM = Sales / (Impressions / 1000)) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total eRPM \| \| Description \| Effective (average) revenue for the brands' products generated per thousand impressions. (Total eRPM = Sales / (Impressions / 1000)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__total_erpm_14d** |
| \| Field label \| Total eRPM \| \| --- \| --- \| \| Description \| Effective (average) revenue for the brands' products generated per thousand impressions. (Total eRPM = Sales / (Impressions / 1000)) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total eRPM |
| Description | Effective (average) revenue for the brands' products generated per thousand impressions. (Total eRPM = Sales / (Impressions / 1000)) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__dpv_views_14d** \| \| --- \| \| \\| Field label \\| DPV views \\| \\| --- \\| --- \\| \\| Description \\| Number of detail page views for promoted products, attributed to an ad view. Use Total DPV views to see all conversions for the brands' products. (Detail page views view-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| DPV views \| \| Description \| Number of detail page views for promoted products, attributed to an ad view. Use Total DPV views to see all conversions for the brands' products. (Detail page views view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__dpv_views_14d** |
| \| Field label \| DPV views \| \| --- \| --- \| \| Description \| Number of detail page views for promoted products, attributed to an ad view. Use Total DPV views to see all conversions for the brands' products. (Detail page views view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | DPV views |
| Description | Number of detail page views for promoted products, attributed to an ad view. Use Total DPV views to see all conversions for the brands' products. (Detail page views view-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__dpv_clicks_14d** \| \| --- \| \| \\| Field label \\| DPV clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of detail page views for promoted products, attributed to an ad click. Use Total DPV clicks to see all conversions for the brands' products. (Detail page views click-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| DPV clicks \| \| Description \| Number of detail page views for promoted products, attributed to an ad click. Use Total DPV clicks to see all conversions for the brands' products. (Detail page views click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__dpv_clicks_14d** |
| \| Field label \| DPV clicks \| \| --- \| --- \| \| Description \| Number of detail page views for promoted products, attributed to an ad click. Use Total DPV clicks to see all conversions for the brands' products. (Detail page views click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | DPV clicks |
| Description | Number of detail page views for promoted products, attributed to an ad click. Use Total DPV clicks to see all conversions for the brands' products. (Detail page views click-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__dpvr** \| \| --- \| \| \\| Field label \\| DPVR \\| \\| --- \\| --- \\| \\| Description \\| Detail page view rate for promoted products relative to the number of ad impressions. (DPV / Impressions = DPVR) Use Total DPVR to see all conversions for the brands' products. (Detail page view rate) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| DPVR \| \| Description \| Detail page view rate for promoted products relative to the number of ad impressions. (DPV / Impressions = DPVR) Use Total DPVR to see all conversions for the brands' products. (Detail page view rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__dpvr** |
| \| Field label \| DPVR \| \| --- \| --- \| \| Description \| Detail page view rate for promoted products relative to the number of ad impressions. (DPV / Impressions = DPVR) Use Total DPVR to see all conversions for the brands' products. (Detail page view rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | DPVR |
| Description | Detail page view rate for promoted products relative to the number of ad impressions. (DPV / Impressions = DPVR) Use Total DPVR to see all conversions for the brands' products. (Detail page view rate) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__ecpdpv_14d** \| \| --- \| \| \\| Field label \\| eCPDPV \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire a detail page view for a promoted product. (eCPDPV = Total cost / DPV) Use Total eCPDPV to see all conversions for the brands' products. (Effective cost per detail page view) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPDPV \| \| Description \| Effective (average) cost to acquire a detail page view for a promoted product. (eCPDPV = Total cost / DPV) Use Total eCPDPV to see all conversions for the brands' products. (Effective cost per detail page view) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__ecpdpv_14d** |
| \| Field label \| eCPDPV \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire a detail page view for a promoted product. (eCPDPV = Total cost / DPV) Use Total eCPDPV to see all conversions for the brands' products. (Effective cost per detail page view) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPDPV |
| Description | Effective (average) cost to acquire a detail page view for a promoted product. (eCPDPV = Total cost / DPV) Use Total eCPDPV to see all conversions for the brands' products. (Effective cost per detail page view) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__total_detail_page_views_14d** \| \| --- \| \| \\| Field label \\| Total DPV \\| \\| --- \\| --- \\| \\| Description \\| Number of detail page views for all the brands’ products, attributed to an ad view or click. (Total detail page views) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total DPV \| \| Description \| Number of detail page views for all the brands’ products, attributed to an ad view or click. (Total detail page views) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__total_detail_page_views_14d** |
| \| Field label \| Total DPV \| \| --- \| --- \| \| Description \| Number of detail page views for all the brands’ products, attributed to an ad view or click. (Total detail page views) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total DPV |
| Description | Number of detail page views for all the brands’ products, attributed to an ad view or click. (Total detail page views) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__total_detail_page_view_views_14d** \| \| --- \| \| \\| Field label \\| Total DPV views \\| \\| --- \\| --- \\| \\| Description \\| Number of detail page views for all the brands' products, attributed to an ad view. (Total detail page views view-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total DPV views \| \| Description \| Number of detail page views for all the brands' products, attributed to an ad view. (Total detail page views view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__total_detail_page_view_views_14d** |
| \| Field label \| Total DPV views \| \| --- \| --- \| \| Description \| Number of detail page views for all the brands' products, attributed to an ad view. (Total detail page views view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total DPV views |
| Description | Number of detail page views for all the brands' products, attributed to an ad view. (Total detail page views view-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__total_detail_page_clicks_14d** \| \| --- \| \| \\| Field label \\| Total DPV clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of detail page views for all the brands’ products, attributed to an ad click. (Total detail page views click-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total DPV clicks \| \| Description \| Number of detail page views for all the brands’ products, attributed to an ad click. (Total detail page views click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__total_detail_page_clicks_14d** |
| \| Field label \| Total DPV clicks \| \| --- \| --- \| \| Description \| Number of detail page views for all the brands’ products, attributed to an ad click. (Total detail page views click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total DPV clicks |
| Description | Number of detail page views for all the brands’ products, attributed to an ad click. (Total detail page views click-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__total_detail_page_views_cvr_14d** \| \| --- \| \| \\| Field label \\| Total DPVR \\| \\| --- \\| --- \\| \\| Description \\| Detail page view rate for the brands’ products, relative to the number of ad impressions. (Total DPV / Impressions = Total DPVR) (Total detail page view rate) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Total DPVR \| \| Description \| Detail page view rate for the brands’ products, relative to the number of ad impressions. (Total DPV / Impressions = Total DPVR) (Total detail page view rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__total_detail_page_views_cvr_14d** |
| \| Field label \| Total DPVR \| \| --- \| --- \| \| Description \| Detail page view rate for the brands’ products, relative to the number of ad impressions. (Total DPV / Impressions = Total DPVR) (Total detail page view rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Total DPVR |
| Description | Detail page view rate for the brands’ products, relative to the number of ad impressions. (Total DPV / Impressions = Total DPVR) (Total detail page view rate) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__total_ecpdpv** \| \| --- \| \| \\| Field label \\| Total eCPDPV \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire a detail page view for a product in your brand. (Total eCPDPV = Total cost / Total DPV) (Total Effective cost per detail page view) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total eCPDPV \| \| Description \| Effective (average) cost to acquire a detail page view for a product in your brand. (Total eCPDPV = Total cost / Total DPV) (Total Effective cost per detail page view) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__total_ecpdpv** |
| \| Field label \| Total eCPDPV \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire a detail page view for a product in your brand. (Total eCPDPV = Total cost / Total DPV) (Total Effective cost per detail page view) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total eCPDPV |
| Description | Effective (average) cost to acquire a detail page view for a product in your brand. (Total eCPDPV = Total cost / Total DPV) (Total Effective cost per detail page view) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__atl_14d** \| \| --- \| \| \\| Field label \\| ATL \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view or click. (Add to list) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATL \| \| Description \| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view or click. (Add to list) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__atl_14d** |
| \| Field label \| ATL \| \| --- \| --- \| \| Description \| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view or click. (Add to list) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATL |
| Description | Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view or click. (Add to list) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__atl_views_14d** \| \| --- \| \| \\| Field label \\| ATL views \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view. (Add to List view-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATL views \| \| Description \| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view. (Add to List view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__atl_views_14d** |
| \| Field label \| ATL views \| \| --- \| --- \| \| Description \| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view. (Add to List view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATL views |
| Description | Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view. (Add to List view-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__atl_clicks_14d** \| \| --- \| \| \\| Field label \\| ATL clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad click. (Add to List click-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATL clicks \| \| Description \| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad click. (Add to List click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__atl_clicks_14d** |
| \| Field label \| ATL clicks \| \| --- \| --- \| \| Description \| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad click. (Add to List click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATL clicks |
| Description | Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad click. (Add to List click-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__atlr_14d** \| \| --- \| \| \\| Field label \\| ATLR \\| \\| --- \\| --- \\| \\| Description \\| Rate of Add to List conversions for promoted products relative to the number of impressions. (ATLR = ATL / Impressions) (Add to List rate) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ATLR \| \| Description \| Rate of Add to List conversions for promoted products relative to the number of impressions. (ATLR = ATL / Impressions) (Add to List rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__atlr_14d** |
| \| Field label \| ATLR \| \| --- \| --- \| \| Description \| Rate of Add to List conversions for promoted products relative to the number of impressions. (ATLR = ATL / Impressions) (Add to List rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | ATLR |
| Description | Rate of Add to List conversions for promoted products relative to the number of impressions. (ATLR = ATL / Impressions) (Add to List rate) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__ecpatl_14d** \| \| --- \| \| \\| Field label \\| eCPATL \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire an Add to List conversion for a promoted product. (eCPATL = Total cost / ATL) (Effective cost per Add to List) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPATL \| \| Description \| Effective (average) cost to acquire an Add to List conversion for a promoted product. (eCPATL = Total cost / ATL) (Effective cost per Add to List) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__ecpatl_14d** |
| \| Field label \| eCPATL \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire an Add to List conversion for a promoted product. (eCPATL = Total cost / ATL) (Effective cost per Add to List) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPATL |
| Description | Effective (average) cost to acquire an Add to List conversion for a promoted product. (eCPATL = Total cost / ATL) (Effective cost per Add to List) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__total_add_to_list_14d** \| \| --- \| \| \\| Field label \\| Total ATL \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad view or click. (Total Add to Lists) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total ATL \| \| Description \| Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad view or click. (Total Add to Lists) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__total_add_to_list_14d** |
| \| Field label \| Total ATL \| \| --- \| --- \| \| Description \| Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad view or click. (Total Add to Lists) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total ATL |
| Description | Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad view or click. (Total Add to Lists) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__total_add_to_list_views_14d** \| \| --- \| \| \\| Field label \\| Total ATL views \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added the brands' products to a wish list, gift list or registry, attributed to an ad view. (Total Add to List view-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total ATL views \| \| Description \| Number of times shoppers added the brands' products to a wish list, gift list or registry, attributed to an ad view. (Total Add to List view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__total_add_to_list_views_14d** |
| \| Field label \| Total ATL views \| \| --- \| --- \| \| Description \| Number of times shoppers added the brands' products to a wish list, gift list or registry, attributed to an ad view. (Total Add to List view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total ATL views |
| Description | Number of times shoppers added the brands' products to a wish list, gift list or registry, attributed to an ad view. (Total Add to List view-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__total_add_to_list_clicks_14d** \| \| --- \| \| \\| Field label \\| Total ATL clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad click. (Total Add to List click-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total ATL clicks \| \| Description \| Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad click. (Total Add to List click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__total_add_to_list_clicks_14d** |
| \| Field label \| Total ATL clicks \| \| --- \| --- \| \| Description \| Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad click. (Total Add to List click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total ATL clicks |
| Description | Number of times shoppers added the brands' products to a wish list, gift list, or registry, attributed to an ad click. (Total Add to List click-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__total_add_to_list_cvr_14d** \| \| --- \| \| \\| Field label \\| Total ATLR \\| \\| --- \\| --- \\| \\| Description \\| Rate of Add to List conversions for the brands' products relative to the number of impressions. (ATLR = ATL / Impressions) (Total Add to List rate) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Total ATLR \| \| Description \| Rate of Add to List conversions for the brands' products relative to the number of impressions. (ATLR = ATL / Impressions) (Total Add to List rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__total_add_to_list_cvr_14d** |
| \| Field label \| Total ATLR \| \| --- \| --- \| \| Description \| Rate of Add to List conversions for the brands' products relative to the number of impressions. (ATLR = ATL / Impressions) (Total Add to List rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Total ATLR |
| Description | Rate of Add to List conversions for the brands' products relative to the number of impressions. (ATLR = ATL / Impressions) (Total Add to List rate) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__total_add_to_list_cpa_14d** \| \| --- \| \| \\| Field label \\| Total eCPATL \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire an Add to List conversion for the brands' products. (Total eCPATL = Total cost / Total ATL) (Total Effective cost per Total Add to List) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total eCPATL \| \| Description \| Effective (average) cost to acquire an Add to List conversion for the brands' products. (Total eCPATL = Total cost / Total ATL) (Total Effective cost per Total Add to List) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__total_add_to_list_cpa_14d** |
| \| Field label \| Total eCPATL \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire an Add to List conversion for the brands' products. (Total eCPATL = Total cost / Total ATL) (Total Effective cost per Total Add to List) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total eCPATL |
| Description | Effective (average) cost to acquire an Add to List conversion for the brands' products. (Total eCPATL = Total cost / Total ATL) (Total Effective cost per Total Add to List) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__atc_14d** \| \| --- \| \| \\| Field label \\| ATC \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a promoted product to their cart, attributed to an ad view or click. Use Total ATC to see all conversions for the brands' products. (Add to Cart) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATC \| \| Description \| Number of times shoppers added a promoted product to their cart, attributed to an ad view or click. Use Total ATC to see all conversions for the brands' products. (Add to Cart) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__atc_14d** |
| \| Field label \| ATC \| \| --- \| --- \| \| Description \| Number of times shoppers added a promoted product to their cart, attributed to an ad view or click. Use Total ATC to see all conversions for the brands' products. (Add to Cart) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATC |
| Description | Number of times shoppers added a promoted product to their cart, attributed to an ad view or click. Use Total ATC to see all conversions for the brands' products. (Add to Cart) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__atc_views_14d** \| \| --- \| \| \\| Field label \\| ATC views \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a promoted product to their cart, attributed to an ad view. (Add to Cart view-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATC views \| \| Description \| Number of times shoppers added a promoted product to their cart, attributed to an ad view. (Add to Cart view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__atc_views_14d** |
| \| Field label \| ATC views \| \| --- \| --- \| \| Description \| Number of times shoppers added a promoted product to their cart, attributed to an ad view. (Add to Cart view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATC views |
| Description | Number of times shoppers added a promoted product to their cart, attributed to an ad view. (Add to Cart view-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__atc_clicks_14d** \| \| --- \| \| \\| Field label \\| ATC clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a promoted product to their cart, attributed to an ad click. (Add to Cart click-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATC clicks \| \| Description \| Number of times shoppers added a promoted product to their cart, attributed to an ad click. (Add to Cart click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__atc_clicks_14d** |
| \| Field label \| ATC clicks \| \| --- \| --- \| \| Description \| Number of times shoppers added a promoted product to their cart, attributed to an ad click. (Add to Cart click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATC clicks |
| Description | Number of times shoppers added a promoted product to their cart, attributed to an ad click. (Add to Cart click-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__atcr_14d** \| \| --- \| \| \\| Field label \\| ATCR \\| \\| --- \\| --- \\| \\| Description \\| Rate of Add to Cart conversions relative to the number of impressions. (ATCR = ATC / Impressions) (Add to Cart rate) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ATCR \| \| Description \| Rate of Add to Cart conversions relative to the number of impressions. (ATCR = ATC / Impressions) (Add to Cart rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__atcr_14d** |
| \| Field label \| ATCR \| \| --- \| --- \| \| Description \| Rate of Add to Cart conversions relative to the number of impressions. (ATCR = ATC / Impressions) (Add to Cart rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | ATCR |
| Description | Rate of Add to Cart conversions relative to the number of impressions. (ATCR = ATC / Impressions) (Add to Cart rate) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__atc_cpa_14d** \| \| --- \| \| \\| Field label \\| eCPATC \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire an Add to Cart conversion for a promoted product. (eCPATC = Total cost / ATC) (Effective cost per Add to Cart) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPATC \| \| Description \| Effective (average) cost to acquire an Add to Cart conversion for a promoted product. (eCPATC = Total cost / ATC) (Effective cost per Add to Cart) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__atc_cpa_14d** |
| \| Field label \| eCPATC \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire an Add to Cart conversion for a promoted product. (eCPATC = Total cost / ATC) (Effective cost per Add to Cart) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPATC |
| Description | Effective (average) cost to acquire an Add to Cart conversion for a promoted product. (eCPATC = Total cost / ATC) (Effective cost per Add to Cart) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__total_add_to_cart_14d** \| \| --- \| \| \\| Field label \\| Total ATC \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added the brands' products to their cart, attributed to an ad view or click. (Total Add to Carts) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total ATC \| \| Description \| Number of times shoppers added the brands' products to their cart, attributed to an ad view or click. (Total Add to Carts) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__total_add_to_cart_14d** |
| \| Field label \| Total ATC \| \| --- \| --- \| \| Description \| Number of times shoppers added the brands' products to their cart, attributed to an ad view or click. (Total Add to Carts) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total ATC |
| Description | Number of times shoppers added the brands' products to their cart, attributed to an ad view or click. (Total Add to Carts) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__total_add_to_cart_views_14d** \| \| --- \| \| \\| Field label \\| Total ATC views \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added the brands' products to their cart, attributed to an ad view. (Total Add to Cart view-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total ATC views \| \| Description \| Number of times shoppers added the brands' products to their cart, attributed to an ad view. (Total Add to Cart view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__total_add_to_cart_views_14d** |
| \| Field label \| Total ATC views \| \| --- \| --- \| \| Description \| Number of times shoppers added the brands' products to their cart, attributed to an ad view. (Total Add to Cart view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total ATC views |
| Description | Number of times shoppers added the brands' products to their cart, attributed to an ad view. (Total Add to Cart view-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__total_add_to_cart_clicks_14d** \| \| --- \| \| \\| Field label \\| Total ATC clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added the brands' products to their cart, attributed to an ad click. (Total Add to Cart click-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total ATC clicks \| \| Description \| Number of times shoppers added the brands' products to their cart, attributed to an ad click. (Total Add to Cart click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__total_add_to_cart_clicks_14d** |
| \| Field label \| Total ATC clicks \| \| --- \| --- \| \| Description \| Number of times shoppers added the brands' products to their cart, attributed to an ad click. (Total Add to Cart click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total ATC clicks |
| Description | Number of times shoppers added the brands' products to their cart, attributed to an ad click. (Total Add to Cart click-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__total_add_to_cart_cvr_14d** \| \| --- \| \| \\| Field label \\| Total ATCR \\| \\| --- \\| --- \\| \\| Description \\| Rate of Add to Cart conversions for the brands' products relative to the number of ad impressions. (Total ATCR = Total ATC / Impressions) (Total Add to Cart rate) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Total ATCR \| \| Description \| Rate of Add to Cart conversions for the brands' products relative to the number of ad impressions. (Total ATCR = Total ATC / Impressions) (Total Add to Cart rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__total_add_to_cart_cvr_14d** |
| \| Field label \| Total ATCR \| \| --- \| --- \| \| Description \| Rate of Add to Cart conversions for the brands' products relative to the number of ad impressions. (Total ATCR = Total ATC / Impressions) (Total Add to Cart rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Total ATCR |
| Description | Rate of Add to Cart conversions for the brands' products relative to the number of ad impressions. (Total ATCR = Total ATC / Impressions) (Total Add to Cart rate) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__total_add_to_cart_cpa_14d** \| \| --- \| \| \\| Field label \\| Total eCPATC \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire an Add to Cart conversion for the brands' products. (Total eCPATC = Total cost / Total ATC) (Total Effective cost per Total Add to Cart) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total eCPATC \| \| Description \| Effective (average) cost to acquire an Add to Cart conversion for the brands' products. (Total eCPATC = Total cost / Total ATC) (Total Effective cost per Total Add to Cart) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__total_add_to_cart_cpa_14d** |
| \| Field label \| Total eCPATC \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire an Add to Cart conversion for the brands' products. (Total eCPATC = Total cost / Total ATC) (Total Effective cost per Total Add to Cart) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total eCPATC |
| Description | Effective (average) cost to acquire an Add to Cart conversion for the brands' products. (Total eCPATC = Total cost / Total ATC) (Total Effective cost per Total Add to Cart) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__new_subscriber_and_save** \| \| --- \| \| \\| Field label \\| New Subscriber and Save \\| \\| --- \\| --- \\| \\| Description \\| The number of new Subscribe & Save subscriptions generated for the promoted ASINs after users viewed or clicked a DSP ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New Subscriber and Save \| \| Description \| The number of new Subscribe & Save subscriptions generated for the promoted ASINs after users viewed or clicked a DSP ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__new_subscriber_and_save** |
| \| Field label \| New Subscriber and Save \| \| --- \| --- \| \| Description \| The number of new Subscribe & Save subscriptions generated for the promoted ASINs after users viewed or clicked a DSP ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New Subscriber and Save |
| Description | The number of new Subscribe & Save subscriptions generated for the promoted ASINs after users viewed or clicked a DSP ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__total_subscribe_and_save** \| \| --- \| \| \\| Field label \\| Total Subscribe and Save \\| \\| --- \\| --- \\| \\| Description \\| The total number of Subscribe & Save subscriptions generated for both the promoted ASINs and related brand halo products attributed to the DSP campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total Subscribe and Save \| \| Description \| The total number of Subscribe & Save subscriptions generated for both the promoted ASINs and related brand halo products attributed to the DSP campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__total_subscribe_and_save** |
| \| Field label \| Total Subscribe and Save \| \| --- \| --- \| \| Description \| The total number of Subscribe & Save subscriptions generated for both the promoted ASINs and related brand halo products attributed to the DSP campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total Subscribe and Save |
| Description | The total number of Subscribe & Save subscriptions generated for both the promoted ASINs and related brand halo products attributed to the DSP campaign |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__purchases_14d** \| \| --- \| \| \\| Field label \\| Purchases \\| \\| --- \\| --- \\| \\| Description \\| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchases \| \| Description \| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__purchases_14d** |
| \| Field label \| Purchases \| \| --- \| --- \| \| Description \| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchases |
| Description | Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__purchases_views_14d** \| \| --- \| \| \\| Field label \\| Purchases views \\| \\| --- \\| --- \\| \\| Description \\| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchases views \| \| Description \| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__purchases_views_14d** |
| \| Field label \| Purchases views \| \| --- \| --- \| \| Description \| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchases views |
| Description | Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__purchases_clicks_14d** \| \| --- \| \| \\| Field label \\| Purchases clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchases clicks \| \| Description \| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__purchases_clicks_14d** |
| \| Field label \| Purchases clicks \| \| --- \| --- \| \| Description \| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchases clicks |
| Description | Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__ecpp_14d** \| \| --- \| \| \\| Field label \\| eCPP \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire a purchase conversion for a promoted product. (eCPP = Total cost / Purchases) (Effective cost per purchase) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPP \| \| Description \| Effective (average) cost to acquire a purchase conversion for a promoted product. (eCPP = Total cost / Purchases) (Effective cost per purchase) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__ecpp_14d** |
| \| Field label \| eCPP \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire a purchase conversion for a promoted product. (eCPP = Total cost / Purchases) (Effective cost per purchase) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPP |
| Description | Effective (average) cost to acquire a purchase conversion for a promoted product. (eCPP = Total cost / Purchases) (Effective cost per purchase) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__total_purchases_14d** \| \| --- \| \| \\| Field label \\| Total purchases \\| \\| --- \\| --- \\| \\| Description \\| Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total purchases \| \| Description \| Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__total_purchases_14d** |
| \| Field label \| Total purchases \| \| --- \| --- \| \| Description \| Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total purchases |
| Description | Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__total_purchases_views_14d** \| \| --- \| \| \\| Field label \\| Total purchases views \\| \\| --- \\| --- \\| \\| Description \\| Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases view-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total purchases views \| \| Description \| Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__total_purchases_views_14d** |
| \| Field label \| Total purchases views \| \| --- \| --- \| \| Description \| Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total purchases views |
| Description | Number of times any quantity of a brand product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases view-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__total_purchases_clicks_14d** \| \| --- \| \| \\| Field label \\| Total purchases clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times any quantity of a brand product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases click-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total purchases clicks \| \| Description \| Number of times any quantity of a brand product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__total_purchases_clicks_14d** |
| \| Field label \| Total purchases clicks \| \| --- \| --- \| \| Description \| Number of times any quantity of a brand product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total purchases clicks |
| Description | Number of times any quantity of a brand product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals. (Total purchases click-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__total_purchase_rate_14d** \| \| --- \| \| \\| Field label \\| Total purchases rate \\| \\| --- \\| --- \\| \\| Description \\| Rate of ad-attributed purchase events for the brands' products relative to ad impressions. (Total purchase rate = Total purchases / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Total purchases rate \| \| Description \| Rate of ad-attributed purchase events for the brands' products relative to ad impressions. (Total purchase rate = Total purchases / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__total_purchase_rate_14d** |
| \| Field label \| Total purchases rate \| \| --- \| --- \| \| Description \| Rate of ad-attributed purchase events for the brands' products relative to ad impressions. (Total purchase rate = Total purchases / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Total purchases rate |
| Description | Rate of ad-attributed purchase events for the brands' products relative to ad impressions. (Total purchase rate = Total purchases / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__total_ecpp_14d** \| \| --- \| \| \\| Field label \\| Total eCPP \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire a purchase conversion for the brands' products. (Total eCPP = Total cost / Total purchases) (Total Effective cost per purchase) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total eCPP \| \| Description \| Effective (average) cost to acquire a purchase conversion for the brands' products. (Total eCPP = Total cost / Total purchases) (Total Effective cost per purchase) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__total_ecpp_14d** |
| \| Field label \| Total eCPP \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire a purchase conversion for the brands' products. (Total eCPP = Total cost / Total purchases) (Total Effective cost per purchase) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total eCPP |
| Description | Effective (average) cost to acquire a purchase conversion for the brands' products. (Total eCPP = Total cost / Total purchases) (Total Effective cost per purchase) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__new_to_brand_purchases_14d** \| \| --- \| \| \\| Field label \\| New-to-brand purchases \\| \\| --- \\| --- \\| \\| Description \\| Number of new-to-brand purchases for promoted products, attributed to an ad view or click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand purchases \| \| Description \| Number of new-to-brand purchases for promoted products, attributed to an ad view or click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__new_to_brand_purchases_14d** |
| \| Field label \| New-to-brand purchases \| \| --- \| --- \| \| Description \| Number of new-to-brand purchases for promoted products, attributed to an ad view or click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand purchases |
| Description | Number of new-to-brand purchases for promoted products, attributed to an ad view or click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__new_to_brand_purchases_views_14d** \| \| --- \| \| \\| Field label \\| New-to-brand purchases views \\| \\| --- \\| --- \\| \\| Description \\| Number of new-to-brand purchases for promoted products, attributed to an ad view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand purchases views \| \| Description \| Number of new-to-brand purchases for promoted products, attributed to an ad view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__new_to_brand_purchases_views_14d** |
| \| Field label \| New-to-brand purchases views \| \| --- \| --- \| \| Description \| Number of new-to-brand purchases for promoted products, attributed to an ad view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand purchases views |
| Description | Number of new-to-brand purchases for promoted products, attributed to an ad view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__new_to_brand_purchases_clicks_14d** \| \| --- \| \| \\| Field label \\| New-to-brand purchases clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of new-to-brand purchases for promoted products, attributed to an ad click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand purchases clicks \| \| Description \| Number of new-to-brand purchases for promoted products, attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__new_to_brand_purchases_clicks_14d** |
| \| Field label \| New-to-brand purchases clicks \| \| --- \| --- \| \| Description \| Number of new-to-brand purchases for promoted products, attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand purchases clicks |
| Description | Number of new-to-brand purchases for promoted products, attributed to an ad click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__new_to_brand_purchase_rate_14d** \| \| --- \| \| \\| Field label \\| New-to-brand purchase rate \\| \\| --- \\| --- \\| \\| Description \\| Rate of new-to-brand purchase conversions for promoted products relative to the number of ad impressions. (New-to-brand purchase rate = New-to-brand purchases / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand purchase rate \| \| Description \| Rate of new-to-brand purchase conversions for promoted products relative to the number of ad impressions. (New-to-brand purchase rate = New-to-brand purchases / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__new_to_brand_purchase_rate_14d** |
| \| Field label \| New-to-brand purchase rate \| \| --- \| --- \| \| Description \| Rate of new-to-brand purchase conversions for promoted products relative to the number of ad impressions. (New-to-brand purchase rate = New-to-brand purchases / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand purchase rate |
| Description | Rate of new-to-brand purchase conversions for promoted products relative to the number of ad impressions. (New-to-brand purchase rate = New-to-brand purchases / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__new_to_brand_ecpp_14d** \| \| --- \| \| \\| Field label \\| New-to-brand eCPP \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire a new-to-brand purchase conversion for a promoted product. (New-to-brand eCPP = Total cost / New-to-brand purchases) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| New-to-brand eCPP \| \| Description \| Effective (average) cost to acquire a new-to-brand purchase conversion for a promoted product. (New-to-brand eCPP = Total cost / New-to-brand purchases) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__new_to_brand_ecpp_14d** |
| \| Field label \| New-to-brand eCPP \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire a new-to-brand purchase conversion for a promoted product. (New-to-brand eCPP = Total cost / New-to-brand purchases) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | New-to-brand eCPP |
| Description | Effective (average) cost to acquire a new-to-brand purchase conversion for a promoted product. (New-to-brand eCPP = Total cost / New-to-brand purchases) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__dpv_14d** \| \| --- \| \| \\| Field label \\| DPV \\| \\| --- \\| --- \\| \\| Description \\| Number of detail page views for all the brands' products, attributed to an ad view or click. (Detail page views) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| DPV \| \| Description \| Number of detail page views for all the brands' products, attributed to an ad view or click. (Detail page views) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__dpv_14d** |
| \| Field label \| DPV \| \| --- \| --- \| \| Description \| Number of detail page views for all the brands' products, attributed to an ad view or click. (Detail page views) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | DPV |
| Description | Number of detail page views for all the brands' products, attributed to an ad view or click. (Detail page views) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__dpv_views_14d** \| \| --- \| \| \\| Field label \\| DPV views \\| \\| --- \\| --- \\| \\| Description \\| Number of detail page views for promoted products, attributed to an ad view. Use Total DPV views to see all conversions for the brands' products. (Detail page views view-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| DPV views \| \| Description \| Number of detail page views for promoted products, attributed to an ad view. Use Total DPV views to see all conversions for the brands' products. (Detail page views view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__dpv_views_14d** |
| \| Field label \| DPV views \| \| --- \| --- \| \| Description \| Number of detail page views for promoted products, attributed to an ad view. Use Total DPV views to see all conversions for the brands' products. (Detail page views view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | DPV views |
| Description | Number of detail page views for promoted products, attributed to an ad view. Use Total DPV views to see all conversions for the brands' products. (Detail page views view-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__dpv_clicks_14d** \| \| --- \| \| \\| Field label \\| DPV clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of detail page views for promoted products, attributed to an ad click. Use Total DPV clicks to see all conversions for the brands' products. (Detail page views click-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| DPV clicks \| \| Description \| Number of detail page views for promoted products, attributed to an ad click. Use Total DPV clicks to see all conversions for the brands' products. (Detail page views click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__dpv_clicks_14d** |
| \| Field label \| DPV clicks \| \| --- \| --- \| \| Description \| Number of detail page views for promoted products, attributed to an ad click. Use Total DPV clicks to see all conversions for the brands' products. (Detail page views click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | DPV clicks |
| Description | Number of detail page views for promoted products, attributed to an ad click. Use Total DPV clicks to see all conversions for the brands' products. (Detail page views click-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__dpvr** \| \| --- \| \| \\| Field label \\| DPVR \\| \\| --- \\| --- \\| \\| Description \\| Detail page view rate for promoted products relative to the number of ad impressions. (DPV / Impressions = DPVR) Use Total DPVR to see all conversions for the brands' products. (Detail page view rate) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| DPVR \| \| Description \| Detail page view rate for promoted products relative to the number of ad impressions. (DPV / Impressions = DPVR) Use Total DPVR to see all conversions for the brands' products. (Detail page view rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__dpvr** |
| \| Field label \| DPVR \| \| --- \| --- \| \| Description \| Detail page view rate for promoted products relative to the number of ad impressions. (DPV / Impressions = DPVR) Use Total DPVR to see all conversions for the brands' products. (Detail page view rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | DPVR |
| Description | Detail page view rate for promoted products relative to the number of ad impressions. (DPV / Impressions = DPVR) Use Total DPVR to see all conversions for the brands' products. (Detail page view rate) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__ecpdpv_14d** \| \| --- \| \| \\| Field label \\| eCPDPV \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire a detail page view for a promoted product. (eCPDPV = Total cost / DPV) Use Total eCPDPV to see all conversions for the brands' products. (Effective cost per detail page view) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPDPV \| \| Description \| Effective (average) cost to acquire a detail page view for a promoted product. (eCPDPV = Total cost / DPV) Use Total eCPDPV to see all conversions for the brands' products. (Effective cost per detail page view) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__ecpdpv_14d** |
| \| Field label \| eCPDPV \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire a detail page view for a promoted product. (eCPDPV = Total cost / DPV) Use Total eCPDPV to see all conversions for the brands' products. (Effective cost per detail page view) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPDPV |
| Description | Effective (average) cost to acquire a detail page view for a promoted product. (eCPDPV = Total cost / DPV) Use Total eCPDPV to see all conversions for the brands' products. (Effective cost per detail page view) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__atl_14d** \| \| --- \| \| \\| Field label \\| ATL \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view or click. (Add to list) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATL \| \| Description \| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view or click. (Add to list) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__atl_14d** |
| \| Field label \| ATL \| \| --- \| --- \| \| Description \| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view or click. (Add to list) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATL |
| Description | Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view or click. (Add to list) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__atl_views_14d** \| \| --- \| \| \\| Field label \\| ATL views \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view. (Add to List view-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATL views \| \| Description \| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view. (Add to List view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__atl_views_14d** |
| \| Field label \| ATL views \| \| --- \| --- \| \| Description \| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view. (Add to List view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATL views |
| Description | Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view. (Add to List view-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__atl_clicks_14d** \| \| --- \| \| \\| Field label \\| ATL clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad click. (Add to List click-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATL clicks \| \| Description \| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad click. (Add to List click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__atl_clicks_14d** |
| \| Field label \| ATL clicks \| \| --- \| --- \| \| Description \| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad click. (Add to List click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATL clicks |
| Description | Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad click. (Add to List click-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__atlr_14d** \| \| --- \| \| \\| Field label \\| ATLR \\| \\| --- \\| --- \\| \\| Description \\| Rate of Add to List conversions for promoted products relative to the number of impressions. (ATLR = ATL / Impressions) (Add to List rate) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ATLR \| \| Description \| Rate of Add to List conversions for promoted products relative to the number of impressions. (ATLR = ATL / Impressions) (Add to List rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__atlr_14d** |
| \| Field label \| ATLR \| \| --- \| --- \| \| Description \| Rate of Add to List conversions for promoted products relative to the number of impressions. (ATLR = ATL / Impressions) (Add to List rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | ATLR |
| Description | Rate of Add to List conversions for promoted products relative to the number of impressions. (ATLR = ATL / Impressions) (Add to List rate) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__ecpatl_14d** \| \| --- \| \| \\| Field label \\| eCPATL \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire an Add to List conversion for a promoted product. (eCPATL = Total cost / ATL) (Effective cost per Add to List) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPATL \| \| Description \| Effective (average) cost to acquire an Add to List conversion for a promoted product. (eCPATL = Total cost / ATL) (Effective cost per Add to List) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__ecpatl_14d** |
| \| Field label \| eCPATL \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire an Add to List conversion for a promoted product. (eCPATL = Total cost / ATL) (Effective cost per Add to List) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPATL |
| Description | Effective (average) cost to acquire an Add to List conversion for a promoted product. (eCPATL = Total cost / ATL) (Effective cost per Add to List) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__atc_14d** \| \| --- \| \| \\| Field label \\| ATC \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a promoted product to their cart, attributed to an ad view or click. Use Total ATC to see all conversions for the brands' products. (Add to Cart) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATC \| \| Description \| Number of times shoppers added a promoted product to their cart, attributed to an ad view or click. Use Total ATC to see all conversions for the brands' products. (Add to Cart) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__atc_14d** |
| \| Field label \| ATC \| \| --- \| --- \| \| Description \| Number of times shoppers added a promoted product to their cart, attributed to an ad view or click. Use Total ATC to see all conversions for the brands' products. (Add to Cart) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATC |
| Description | Number of times shoppers added a promoted product to their cart, attributed to an ad view or click. Use Total ATC to see all conversions for the brands' products. (Add to Cart) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__atc_views_14d** \| \| --- \| \| \\| Field label \\| ATC views \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a promoted product to their cart, attributed to an ad view. (Add to Cart view-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATC views \| \| Description \| Number of times shoppers added a promoted product to their cart, attributed to an ad view. (Add to Cart view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__atc_views_14d** |
| \| Field label \| ATC views \| \| --- \| --- \| \| Description \| Number of times shoppers added a promoted product to their cart, attributed to an ad view. (Add to Cart view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATC views |
| Description | Number of times shoppers added a promoted product to their cart, attributed to an ad view. (Add to Cart view-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__atc_clicks_14d** \| \| --- \| \| \\| Field label \\| ATC clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a promoted product to their cart, attributed to an ad click. (Add to Cart click-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATC clicks \| \| Description \| Number of times shoppers added a promoted product to their cart, attributed to an ad click. (Add to Cart click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__atc_clicks_14d** |
| \| Field label \| ATC clicks \| \| --- \| --- \| \| Description \| Number of times shoppers added a promoted product to their cart, attributed to an ad click. (Add to Cart click-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATC clicks |
| Description | Number of times shoppers added a promoted product to their cart, attributed to an ad click. (Add to Cart click-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__atcr_14d** \| \| --- \| \| \\| Field label \\| ATCR \\| \\| --- \\| --- \\| \\| Description \\| Rate of Add to Cart conversions relative to the number of impressions. (ATCR = ATC / Impressions) (Add to Cart rate) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ATCR \| \| Description \| Rate of Add to Cart conversions relative to the number of impressions. (ATCR = ATC / Impressions) (Add to Cart rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__atcr_14d** |
| \| Field label \| ATCR \| \| --- \| --- \| \| Description \| Rate of Add to Cart conversions relative to the number of impressions. (ATCR = ATC / Impressions) (Add to Cart rate) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | ATCR |
| Description | Rate of Add to Cart conversions relative to the number of impressions. (ATCR = ATC / Impressions) (Add to Cart rate) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__atc_cpa_14d** \| \| --- \| \| \\| Field label \\| eCPATC \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire an Add to Cart conversion for a promoted product. (eCPATC = Total cost / ATC) (Effective cost per Add to Cart) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPATC \| \| Description \| Effective (average) cost to acquire an Add to Cart conversion for a promoted product. (eCPATC = Total cost / ATC) (Effective cost per Add to Cart) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__atc_cpa_14d** |
| \| Field label \| eCPATC \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire an Add to Cart conversion for a promoted product. (eCPATC = Total cost / ATC) (Effective cost per Add to Cart) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPATC |
| Description | Effective (average) cost to acquire an Add to Cart conversion for a promoted product. (eCPATC = Total cost / ATC) (Effective cost per Add to Cart) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__purchases_14d** \| \| --- \| \| \\| Field label \\| Purchases \\| \\| --- \\| --- \\| \\| Description \\| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchases \| \| Description \| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__purchases_14d** |
| \| Field label \| Purchases \| \| --- \| --- \| \| Description \| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchases |
| Description | Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view or click. Purchase events include new Subscribe & Save subscriptions and video rentals |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__purchases_views_14d** \| \| --- \| \| \\| Field label \\| Purchases views \\| \\| --- \\| --- \\| \\| Description \\| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchases views \| \| Description \| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__purchases_views_14d** |
| \| Field label \| Purchases views \| \| --- \| --- \| \| Description \| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchases views |
| Description | Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad view. Purchase events include new Subscribe & Save subscriptions and video rentals |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__purchases_clicks_14d** \| \| --- \| \| \\| Field label \\| Purchases clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchases clicks \| \| Description \| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__purchases_clicks_14d** |
| \| Field label \| Purchases clicks \| \| --- \| --- \| \| Description \| Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchases clicks |
| Description | Number of times any quantity of a promoted product was included in a purchase event, attributed to an ad click. Purchase events include new Subscribe & Save subscriptions and video rentals |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__ecpp_14d** \| \| --- \| \| \\| Field label \\| eCPP \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire a purchase conversion for a promoted product. (eCPP = Total cost / Purchases) (Effective cost per purchase) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPP \| \| Description \| Effective (average) cost to acquire a purchase conversion for a promoted product. (eCPP = Total cost / Purchases) (Effective cost per purchase) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__ecpp_14d** |
| \| Field label \| eCPP \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire a purchase conversion for a promoted product. (eCPP = Total cost / Purchases) (Effective cost per purchase) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPP |
| Description | Effective (average) cost to acquire a purchase conversion for a promoted product. (eCPP = Total cost / Purchases) (Effective cost per purchase) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__new_to_brand_purchases_14d** \| \| --- \| \| \\| Field label \\| New-to-brand purchases \\| \\| --- \\| --- \\| \\| Description \\| Number of new-to-brand purchases for promoted products, attributed to an ad view or click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand purchases \| \| Description \| Number of new-to-brand purchases for promoted products, attributed to an ad view or click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__new_to_brand_purchases_14d** |
| \| Field label \| New-to-brand purchases \| \| --- \| --- \| \| Description \| Number of new-to-brand purchases for promoted products, attributed to an ad view or click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand purchases |
| Description | Number of new-to-brand purchases for promoted products, attributed to an ad view or click. Shoppers are "new to brand" if they have not purchased from the brand in the last 365 days |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__new_to_brand_purchases_views_14d** \| \| --- \| \| \\| Field label \\| New-to-brand purchases views \\| \\| --- \\| --- \\| \\| Description \\| Number of new-to-brand purchases for promoted products, attributed to an ad view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand purchases views \| \| Description \| Number of new-to-brand purchases for promoted products, attributed to an ad view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__new_to_brand_purchases_views_14d** |
| \| Field label \| New-to-brand purchases views \| \| --- \| --- \| \| Description \| Number of new-to-brand purchases for promoted products, attributed to an ad view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand purchases views |
| Description | Number of new-to-brand purchases for promoted products, attributed to an ad view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__new_to_brand_purchases_clicks_14d** \| \| --- \| \| \\| Field label \\| New-to-brand purchases clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of new-to-brand purchases for promoted products, attributed to an ad click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand purchases clicks \| \| Description \| Number of new-to-brand purchases for promoted products, attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__new_to_brand_purchases_clicks_14d** |
| \| Field label \| New-to-brand purchases clicks \| \| --- \| --- \| \| Description \| Number of new-to-brand purchases for promoted products, attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand purchases clicks |
| Description | Number of new-to-brand purchases for promoted products, attributed to an ad click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__new_to_brand_purchase_rate_14d** \| \| --- \| \| \\| Field label \\| New-to-brand purchase rate \\| \\| --- \\| --- \\| \\| Description \\| Rate of new-to-brand purchase conversions for promoted products relative to the number of ad impressions. (New-to-brand purchase rate = New-to-brand purchases / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand purchase rate \| \| Description \| Rate of new-to-brand purchase conversions for promoted products relative to the number of ad impressions. (New-to-brand purchase rate = New-to-brand purchases / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__new_to_brand_purchase_rate_14d** |
| \| Field label \| New-to-brand purchase rate \| \| --- \| --- \| \| Description \| Rate of new-to-brand purchase conversions for promoted products relative to the number of ad impressions. (New-to-brand purchase rate = New-to-brand purchases / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand purchase rate |
| Description | Rate of new-to-brand purchase conversions for promoted products relative to the number of ad impressions. (New-to-brand purchase rate = New-to-brand purchases / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__new_to_brand_ecpp_14d** \| \| --- \| \| \\| Field label \\| New-to-brand eCPP \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) cost to acquire a new-to-brand purchase conversion for a promoted product. (New-to-brand eCPP = Total cost / New-to-brand purchases) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| New-to-brand eCPP \| \| Description \| Effective (average) cost to acquire a new-to-brand purchase conversion for a promoted product. (New-to-brand eCPP = Total cost / New-to-brand purchases) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__new_to_brand_ecpp_14d** |
| \| Field label \| New-to-brand eCPP \| \| --- \| --- \| \| Description \| Effective (average) cost to acquire a new-to-brand purchase conversion for a promoted product. (New-to-brand eCPP = Total cost / New-to-brand purchases) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | New-to-brand eCPP |
| Description | Effective (average) cost to acquire a new-to-brand purchase conversion for a promoted product. (New-to-brand eCPP = Total cost / New-to-brand purchases) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| product__units_sold_14d** \| \| --- \| \| \\| Field label \\| Product units sold \\| \\| --- \\| --- \\| \\| Description \\| The total quantity of promoted products purchased by customers on Amazon after delivering an ad. A campaign can have multiple units sold in a single purchase event \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Product units sold \| \| Description \| The total quantity of promoted products purchased by customers on Amazon after delivering an ad. A campaign can have multiple units sold in a single purchase event \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__units_sold_14d** |
| \| Field label \| Product units sold \| \| --- \| --- \| \| Description \| The total quantity of promoted products purchased by customers on Amazon after delivering an ad. A campaign can have multiple units sold in a single purchase event \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Product units sold |
| Description | The total quantity of promoted products purchased by customers on Amazon after delivering an ad. A campaign can have multiple units sold in a single purchase event |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__sales_14d** \| \| --- \| \| \\| Field label \\| Product sales \\| \\| --- \\| --- \\| \\| Description \\| The total sales (in local currency) of promoted ASINs purchased by customers on Amazon after delivering an ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Product sales \| \| Description \| The total sales (in local currency) of promoted ASINs purchased by customers on Amazon after delivering an ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| product__sales_14d** |
| \| Field label \| Product sales \| \| --- \| --- \| \| Description \| The total sales (in local currency) of promoted ASINs purchased by customers on Amazon after delivering an ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Product sales |
| Description | The total sales (in local currency) of promoted ASINs purchased by customers on Amazon after delivering an ad |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| product__total_units_sold_14d** \| \| --- \| \| \\| Field label \\| Total product units sold \\| \\| --- \\| --- \\| \\| Description \\| The total quantity of promoted products and products from the same brand as promoted products purchased by customers on Amazon after delivering an ad. A campaign can have multiple units sold in a single purchase event \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total product units sold \| \| Description \| The total quantity of promoted products and products from the same brand as promoted products purchased by customers on Amazon after delivering an ad. A campaign can have multiple units sold in a single purchase event \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__total_units_sold_14d** |
| \| Field label \| Total product units sold \| \| --- \| --- \| \| Description \| The total quantity of promoted products and products from the same brand as promoted products purchased by customers on Amazon after delivering an ad. A campaign can have multiple units sold in a single purchase event \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total product units sold |
| Description | The total quantity of promoted products and products from the same brand as promoted products purchased by customers on Amazon after delivering an ad. A campaign can have multiple units sold in a single purchase event |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__total_sales_14d** \| \| --- \| \| \\| Field label \\| Total product sales \\| \\| --- \\| --- \\| \\| Description \\| The total sales (in local currency) of promoted ASINs and ASINs from the same brands as promoted ASINs purchased by customers on Amazon after delivering an ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total product sales \| \| Description \| The total sales (in local currency) of promoted ASINs and ASINs from the same brands as promoted ASINs purchased by customers on Amazon after delivering an ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| product__total_sales_14d** |
| \| Field label \| Total product sales \| \| --- \| --- \| \| Description \| The total sales (in local currency) of promoted ASINs and ASINs from the same brands as promoted ASINs purchased by customers on Amazon after delivering an ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total product sales |
| Description | The total sales (in local currency) of promoted ASINs and ASINs from the same brands as promoted ASINs purchased by customers on Amazon after delivering an ad |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| product__dpv_14d** \| \| --- \| \| \\| Field label \\| DPV \\| \\| --- \\| --- \\| \\| Description \\| The number of views of the advertised product's detail pages on Amazon \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| DPV \| \| Description \| The number of views of the advertised product's detail pages on Amazon \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__dpv_14d** |
| \| Field label \| DPV \| \| --- \| --- \| \| Description \| The number of views of the advertised product's detail pages on Amazon \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | DPV |
| Description | The number of views of the advertised product's detail pages on Amazon |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__dpv_views_14d** \| \| --- \| \| \\| Field label \\| DPV views \\| \\| --- \\| --- \\| \\| Description \\| The number of detail page view conversions attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| DPV views \| \| Description \| The number of detail page view conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__dpv_views_14d** |
| \| Field label \| DPV views \| \| --- \| --- \| \| Description \| The number of detail page view conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | DPV views |
| Description | The number of detail page view conversions attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__dpv_clicks_14d** \| \| --- \| \| \\| Field label \\| DPV clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of detail page view conversions attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| DPV clicks \| \| Description \| The number of detail page view conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__dpv_clicks_14d** |
| \| Field label \| DPV clicks \| \| --- \| --- \| \| Description \| The number of detail page view conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | DPV clicks |
| Description | The number of detail page view conversions attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__total_dpv_14d** \| \| --- \| \| \\| Field label \\| Total DPV \\| \\| --- \\| --- \\| \\| Description \\| The number of ad-attributed detail page views on Amazon. This includes views for promoted products as well as products from the same brands as the products tracked in the order \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total DPV \| \| Description \| The number of ad-attributed detail page views on Amazon. This includes views for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__total_dpv_14d** |
| \| Field label \| Total DPV \| \| --- \| --- \| \| Description \| The number of ad-attributed detail page views on Amazon. This includes views for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total DPV |
| Description | The number of ad-attributed detail page views on Amazon. This includes views for promoted products as well as products from the same brands as the products tracked in the order |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__total_dpv_views_14d** \| \| --- \| \| \\| Field label \\| Total DPV views \\| \\| --- \\| --- \\| \\| Description \\| Number of detail page views for all the brands' products, attributed to an ad view. (Total detail page views view-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total DPV views \| \| Description \| Number of detail page views for all the brands' products, attributed to an ad view. (Total detail page views view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__total_dpv_views_14d** |
| \| Field label \| Total DPV views \| \| --- \| --- \| \| Description \| Number of detail page views for all the brands' products, attributed to an ad view. (Total detail page views view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total DPV views |
| Description | Number of detail page views for all the brands' products, attributed to an ad view. (Total detail page views view-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__total_dpv_clicks_14d** \| \| --- \| \| \\| Field label \\| Total DPV clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of total detail page view conversions attributed to ad click-throughs. This includes click-throughs for promoted products as well as products from the same brands as the products tracked in the order \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total DPV clicks \| \| Description \| The number of total detail page view conversions attributed to ad click-throughs. This includes click-throughs for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__total_dpv_clicks_14d** |
| \| Field label \| Total DPV clicks \| \| --- \| --- \| \| Description \| The number of total detail page view conversions attributed to ad click-throughs. This includes click-throughs for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total DPV clicks |
| Description | The number of total detail page view conversions attributed to ad click-throughs. This includes click-throughs for promoted products as well as products from the same brands as the products tracked in the order |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__atl_14d** \| \| --- \| \| \\| Field label \\| ATL \\| \\| --- \\| --- \\| \\| Description \\| The number of times a promoted ASIN is added to a customer's wish list, gift list or registry \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATL \| \| Description \| The number of times a promoted ASIN is added to a customer's wish list, gift list or registry \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__atl_14d** |
| \| Field label \| ATL \| \| --- \| --- \| \| Description \| The number of times a promoted ASIN is added to a customer's wish list, gift list or registry \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATL |
| Description | The number of times a promoted ASIN is added to a customer's wish list, gift list or registry |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__atl_views_14d** \| \| --- \| \| \\| Field label \\| ATL views \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view. (Add to List view-through conversions) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATL views \| \| Description \| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view. (Add to List view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__atl_views_14d** |
| \| Field label \| ATL views \| \| --- \| --- \| \| Description \| Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view. (Add to List view-through conversions) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATL views |
| Description | Number of times shoppers added a promoted product to a wish list, gift list, or registry, attributed to an ad view. (Add to List view-through conversions) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__atl_clicks_14d** \| \| --- \| \| \\| Field label \\| ATL clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of add to list conversions attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATL clicks \| \| Description \| The number of add to list conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__atl_clicks_14d** |
| \| Field label \| ATL clicks \| \| --- \| --- \| \| Description \| The number of add to list conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATL clicks |
| Description | The number of add to list conversions attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__total_atl_14d** \| \| --- \| \| \\| Field label \\| Total ATL \\| \\| --- \\| --- \\| \\| Description \\| The number of times a promoted ASIN is added to a customer's wish list, gift list or registry. This counts adds for promoted products as well as products from the same brands as the products tracked in the order \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total ATL \| \| Description \| The number of times a promoted ASIN is added to a customer's wish list, gift list or registry. This counts adds for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__total_atl_14d** |
| \| Field label \| Total ATL \| \| --- \| --- \| \| Description \| The number of times a promoted ASIN is added to a customer's wish list, gift list or registry. This counts adds for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total ATL |
| Description | The number of times a promoted ASIN is added to a customer's wish list, gift list or registry. This counts adds for promoted products as well as products from the same brands as the products tracked in the order |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__total_atl_views_14d** \| \| --- \| \| \\| Field label \\| Total ATL views \\| \\| --- \\| --- \\| \\| Description \\| The number of times a promoted ASIN is added to a customer's wish list, gift list or registry. This counts adds for promoted products as well as products from the same brands as the products tracked in the order \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total ATL views \| \| Description \| The number of times a promoted ASIN is added to a customer's wish list, gift list or registry. This counts adds for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__total_atl_views_14d** |
| \| Field label \| Total ATL views \| \| --- \| --- \| \| Description \| The number of times a promoted ASIN is added to a customer's wish list, gift list or registry. This counts adds for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total ATL views |
| Description | The number of times a promoted ASIN is added to a customer's wish list, gift list or registry. This counts adds for promoted products as well as products from the same brands as the products tracked in the order |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__total_atl_clicks_14d** \| \| --- \| \| \\| Field label \\| Total ATL clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of times a promoted ASIN is added to a customer's wish list, gift list or registry. This counts adds for promoted products as well as products from the same brands as the products tracked in the order \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total ATL clicks \| \| Description \| The number of times a promoted ASIN is added to a customer's wish list, gift list or registry. This counts adds for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__total_atl_clicks_14d** |
| \| Field label \| Total ATL clicks \| \| --- \| --- \| \| Description \| The number of times a promoted ASIN is added to a customer's wish list, gift list or registry. This counts adds for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total ATL clicks |
| Description | The number of times a promoted ASIN is added to a customer's wish list, gift list or registry. This counts adds for promoted products as well as products from the same brands as the products tracked in the order |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__atc_14d** \| \| --- \| \| \\| Field label \\| ATC \\| \\| --- \\| --- \\| \\| Description \\| The number of times a promoted ASIN is added to a customer's cart \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATC \| \| Description \| The number of times a promoted ASIN is added to a customer's cart \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__atc_14d** |
| \| Field label \| ATC \| \| --- \| --- \| \| Description \| The number of times a promoted ASIN is added to a customer's cart \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATC |
| Description | The number of times a promoted ASIN is added to a customer's cart |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__atc_views_14d** \| \| --- \| \| \\| Field label \\| ATC views \\| \\| --- \\| --- \\| \\| Description \\| The number of add to cart conversions attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATC views \| \| Description \| The number of add to cart conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__atc_views_14d** |
| \| Field label \| ATC views \| \| --- \| --- \| \| Description \| The number of add to cart conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATC views |
| Description | The number of add to cart conversions attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__atc_clicks_14d** \| \| --- \| \| \\| Field label \\| ATC clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of add to cart conversions attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| ATC clicks \| \| Description \| The number of add to cart conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__atc_clicks_14d** |
| \| Field label \| ATC clicks \| \| --- \| --- \| \| Description \| The number of add to cart conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | ATC clicks |
| Description | The number of add to cart conversions attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__total_atc_14d** \| \| --- \| \| \\| Field label \\| Total ATC \\| \\| --- \\| --- \\| \\| Description \\| The number of times an ASIN is added to a customer's cart. This counts adds for promoted products as well as products from the same brands as the products tracked in the order \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total ATC \| \| Description \| The number of times an ASIN is added to a customer's cart. This counts adds for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__total_atc_14d** |
| \| Field label \| Total ATC \| \| --- \| --- \| \| Description \| The number of times an ASIN is added to a customer's cart. This counts adds for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total ATC |
| Description | The number of times an ASIN is added to a customer's cart. This counts adds for promoted products as well as products from the same brands as the products tracked in the order |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__total_atc_views_14d** \| \| --- \| \| \\| Field label \\| Total ATC views \\| \\| --- \\| --- \\| \\| Description \\| The number of total add to carts attributed to ad click-throughs. This includes adds for promoted products as well as products from the same brands as the products tracked in the order \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total ATC views \| \| Description \| The number of total add to carts attributed to ad click-throughs. This includes adds for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__total_atc_views_14d** |
| \| Field label \| Total ATC views \| \| --- \| --- \| \| Description \| The number of total add to carts attributed to ad click-throughs. This includes adds for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total ATC views |
| Description | The number of total add to carts attributed to ad click-throughs. This includes adds for promoted products as well as products from the same brands as the products tracked in the order |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__total_atc_clicks_14d** \| \| --- \| \| \\| Field label \\| Total ATC clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of total add to carts attributed to ad click-throughs. This includes adds for promoted products as well as products from the same brands as the products tracked in the order \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total ATC clicks \| \| Description \| The number of total add to carts attributed to ad click-throughs. This includes adds for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__total_atc_clicks_14d** |
| \| Field label \| Total ATC clicks \| \| --- \| --- \| \| Description \| The number of total add to carts attributed to ad click-throughs. This includes adds for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total ATC clicks |
| Description | The number of total add to carts attributed to ad click-throughs. This includes adds for promoted products as well as products from the same brands as the products tracked in the order |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__purchases_14d** \| \| --- \| \| \\| Field label \\| Purchases \\| \\| --- \\| --- \\| \\| Description \\| The number of times any amount of a promoted product or products are included in a purchase event. Purchase events include video rentals and new subscribe & save subscriptions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchases \| \| Description \| The number of times any amount of a promoted product or products are included in a purchase event. Purchase events include video rentals and new subscribe & save subscriptions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__purchases_14d** |
| \| Field label \| Purchases \| \| --- \| --- \| \| Description \| The number of times any amount of a promoted product or products are included in a purchase event. Purchase events include video rentals and new subscribe & save subscriptions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchases |
| Description | The number of times any amount of a promoted product or products are included in a purchase event. Purchase events include video rentals and new subscribe & save subscriptions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__purchases_views_14d** \| \| --- \| \| \\| Field label \\| Purchases views \\| \\| --- \\| --- \\| \\| Description \\| The number of purchases attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchases views \| \| Description \| The number of purchases attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__purchases_views_14d** |
| \| Field label \| Purchases views \| \| --- \| --- \| \| Description \| The number of purchases attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchases views |
| Description | The number of purchases attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__purchases_clicks_14d** \| \| --- \| \| \\| Field label \\| Purchases clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of purchases attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchases clicks \| \| Description \| The number of purchases attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__purchases_clicks_14d** |
| \| Field label \| Purchases clicks \| \| --- \| --- \| \| Description \| The number of purchases attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Purchases clicks |
| Description | The number of purchases attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__total_purchases_14d** \| \| --- \| \| \\| Field label \\| Total purchases \\| \\| --- \\| --- \\| \\| Description \\| The number of times any number of products are included in a single purchase event. Purchase events include subscribe & save subscriptions and video rentals. This counts purchases for promoted products as well as products from the same brands as the products tracked in the order \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total purchases \| \| Description \| The number of times any number of products are included in a single purchase event. Purchase events include subscribe & save subscriptions and video rentals. This counts purchases for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__total_purchases_14d** |
| \| Field label \| Total purchases \| \| --- \| --- \| \| Description \| The number of times any number of products are included in a single purchase event. Purchase events include subscribe & save subscriptions and video rentals. This counts purchases for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total purchases |
| Description | The number of times any number of products are included in a single purchase event. Purchase events include subscribe & save subscriptions and video rentals. This counts purchases for promoted products as well as products from the same brands as the products tracked in the order |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__total_purchases_views_14d** \| \| --- \| \| \\| Field label \\| Total purchases views \\| \\| --- \\| --- \\| \\| Description \\| The number of total purchases attributed to impressions. This includes purchases for promoted products as well as products from the same brands as the products tracked in the order \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total purchases views \| \| Description \| The number of total purchases attributed to impressions. This includes purchases for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__total_purchases_views_14d** |
| \| Field label \| Total purchases views \| \| --- \| --- \| \| Description \| The number of total purchases attributed to impressions. This includes purchases for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total purchases views |
| Description | The number of total purchases attributed to impressions. This includes purchases for promoted products as well as products from the same brands as the products tracked in the order |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__total_purchases_clicks_14d** \| \| --- \| \| \\| Field label \\| Total purchases clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of total purchases attributed to ad click-throughs. This includes click-throughs for promoted products as well as products from the same brands as the products tracked in the order \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total purchases clicks \| \| Description \| The number of total purchases attributed to ad click-throughs. This includes click-throughs for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__total_purchases_clicks_14d** |
| \| Field label \| Total purchases clicks \| \| --- \| --- \| \| Description \| The number of total purchases attributed to ad click-throughs. This includes click-throughs for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total purchases clicks |
| Description | The number of total purchases attributed to ad click-throughs. This includes click-throughs for promoted products as well as products from the same brands as the products tracked in the order |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__new_to_brand_purchases_14d** \| \| --- \| \| \\| Field label \\| New-to-brand purchases \\| \\| --- \\| --- \\| \\| Description \\| The number of first-time purchases for promoted products within the brand over a one-year look-back window. Purchases include Subscribe & Save subscriptions and video rentals \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand purchases \| \| Description \| The number of first-time purchases for promoted products within the brand over a one-year look-back window. Purchases include Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__new_to_brand_purchases_14d** |
| \| Field label \| New-to-brand purchases \| \| --- \| --- \| \| Description \| The number of first-time purchases for promoted products within the brand over a one-year look-back window. Purchases include Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand purchases |
| Description | The number of first-time purchases for promoted products within the brand over a one-year look-back window. Purchases include Subscribe & Save subscriptions and video rentals |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__new_to_brand_purchases_views_14d** \| \| --- \| \| \\| Field label \\| New-to-brand purchases views \\| \\| --- \\| --- \\| \\| Description \\| The number of first-time purchases for promoted products within the brand over a one-year look-back window. Purchases include Subscribe & Save subscriptions and video rentals \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand purchases views \| \| Description \| The number of first-time purchases for promoted products within the brand over a one-year look-back window. Purchases include Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__new_to_brand_purchases_views_14d** |
| \| Field label \| New-to-brand purchases views \| \| --- \| --- \| \| Description \| The number of first-time purchases for promoted products within the brand over a one-year look-back window. Purchases include Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand purchases views |
| Description | The number of first-time purchases for promoted products within the brand over a one-year look-back window. Purchases include Subscribe & Save subscriptions and video rentals |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__new_to_brand_purchases_clicks_14d** \| \| --- \| \| \\| Field label \\| New-to-brand purchases clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of first-time purchases for promoted products within the brand over a one-year look-back window. Purchases include Subscribe & Save subscriptions and video rentals \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand purchases clicks \| \| Description \| The number of first-time purchases for promoted products within the brand over a one-year look-back window. Purchases include Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__new_to_brand_purchases_clicks_14d** |
| \| Field label \| New-to-brand purchases clicks \| \| --- \| --- \| \| Description \| The number of first-time purchases for promoted products within the brand over a one-year look-back window. Purchases include Subscribe & Save subscriptions and video rentals \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand purchases clicks |
| Description | The number of first-time purchases for promoted products within the brand over a one-year look-back window. Purchases include Subscribe & Save subscriptions and video rentals |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__new_to_brand_units_sold_14d** \| \| --- \| \| \\| Field label \\| New-to-brand units sold \\| \\| --- \\| --- \\| \\| Description \\| The quantity of promoted products purchased for the first time within the brand over a one-year look-back period after delivering an ad. A campaign can have multiple units sold in a single purchase event \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New-to-brand units sold \| \| Description \| The quantity of promoted products purchased for the first time within the brand over a one-year look-back period after delivering an ad. A campaign can have multiple units sold in a single purchase event \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__new_to_brand_units_sold_14d** |
| \| Field label \| New-to-brand units sold \| \| --- \| --- \| \| Description \| The quantity of promoted products purchased for the first time within the brand over a one-year look-back period after delivering an ad. A campaign can have multiple units sold in a single purchase event \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New-to-brand units sold |
| Description | The quantity of promoted products purchased for the first time within the brand over a one-year look-back period after delivering an ad. A campaign can have multiple units sold in a single purchase event |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__new_to_brand_product_sales_14d** \| \| --- \| \| \\| Field label \\| New-to-brand product sales \\| \\| --- \\| --- \\| \\| Description \\| The total sales (in local currency) of promoted products purchased for the first time over a one-year look-back window by customers on Amazon \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| New-to-brand product sales \| \| Description \| The total sales (in local currency) of promoted products purchased for the first time over a one-year look-back window by customers on Amazon \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| product__new_to_brand_product_sales_14d** |
| \| Field label \| New-to-brand product sales \| \| --- \| --- \| \| Description \| The total sales (in local currency) of promoted products purchased for the first time over a one-year look-back window by customers on Amazon \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | New-to-brand product sales |
| Description | The total sales (in local currency) of promoted products purchased for the first time over a one-year look-back window by customers on Amazon |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| product__prpv_14d** \| \| --- \| \| \\| Field label \\| PRPV \\| \\| --- \\| --- \\| \\| Description \\| The number of views of the advertised product's customer review pages on Amazon. This includes views on either the read all reviews page or individual review pages \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| PRPV \| \| Description \| The number of views of the advertised product's customer review pages on Amazon. This includes views on either the read all reviews page or individual review pages \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__prpv_14d** |
| \| Field label \| PRPV \| \| --- \| --- \| \| Description \| The number of views of the advertised product's customer review pages on Amazon. This includes views on either the read all reviews page or individual review pages \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | PRPV |
| Description | The number of views of the advertised product's customer review pages on Amazon. This includes views on either the read all reviews page or individual review pages |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__prpv_views_14d** \| \| --- \| \| \\| Field label \\| PRPV views \\| \\| --- \\| --- \\| \\| Description \\| The number of product review page view conversions attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| PRPV views \| \| Description \| The number of product review page view conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__prpv_views_14d** |
| \| Field label \| PRPV views \| \| --- \| --- \| \| Description \| The number of product review page view conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | PRPV views |
| Description | The number of product review page view conversions attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__prpv_clicks_14d** \| \| --- \| \| \\| Field label \\| PRPV clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of product review page view conversions attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| PRPV clicks \| \| Description \| The number of product review page view conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__prpv_clicks_14d** |
| \| Field label \| PRPV clicks \| \| --- \| --- \| \| Description \| The number of product review page view conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | PRPV clicks |
| Description | The number of product review page view conversions attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__total_prpv_14d** \| \| --- \| \| \\| Field label \\| Total PRPV \\| \\| --- \\| --- \\| \\| Description \\| The number of ad-attributed product review page views on Amazon. This includes views on either the read all reviews page or individual review pages. This counts views for promoted products as well as products from the same brands as the products tracked in the order \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total PRPV \| \| Description \| The number of ad-attributed product review page views on Amazon. This includes views on either the read all reviews page or individual review pages. This counts views for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__total_prpv_14d** |
| \| Field label \| Total PRPV \| \| --- \| --- \| \| Description \| The number of ad-attributed product review page views on Amazon. This includes views on either the read all reviews page or individual review pages. This counts views for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total PRPV |
| Description | The number of ad-attributed product review page views on Amazon. This includes views on either the read all reviews page or individual review pages. This counts views for promoted products as well as products from the same brands as the products tracked in the order |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__total_prpv_views_14d** \| \| --- \| \| \\| Field label \\| Total PRPV views \\| \\| --- \\| --- \\| \\| Description \\| The number of Total product review page view conversions attributed to impressions. This includes views for promoted products as well as products from the same brands as the products tracked in the order \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total PRPV views \| \| Description \| The number of Total product review page view conversions attributed to impressions. This includes views for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__total_prpv_views_14d** |
| \| Field label \| Total PRPV views \| \| --- \| --- \| \| Description \| The number of Total product review page view conversions attributed to impressions. This includes views for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total PRPV views |
| Description | The number of Total product review page view conversions attributed to impressions. This includes views for promoted products as well as products from the same brands as the products tracked in the order |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__total_prpv_clicks_14d** \| \| --- \| \| \\| Field label \\| Total PRPV clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of Total product review page view conversions attributed to ad click-throughs. This includes click-throughs for promoted products as well as products from the same brands as the products tracked in the order \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total PRPV clicks \| \| Description \| The number of Total product review page view conversions attributed to ad click-throughs. This includes click-throughs for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__total_prpv_clicks_14d** |
| \| Field label \| Total PRPV clicks \| \| --- \| --- \| \| Description \| The number of Total product review page view conversions attributed to ad click-throughs. This includes click-throughs for promoted products as well as products from the same brands as the products tracked in the order \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total PRPV clicks |
| Description | The number of Total product review page view conversions attributed to ad click-throughs. This includes click-throughs for promoted products as well as products from the same brands as the products tracked in the order |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__new_subscribe_and_save_14d** \| \| --- \| \| \\| Field label \\| New subscribe and save \\| \\| --- \\| --- \\| \\| Description \\| The number of new subscribe & save subscriptions attributed to a view or click on an ad. This count does not include orders of the ASIN(s) from replenishment subscription orders. New subscriptions are also included in the purchase count \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New subscribe and save \| \| Description \| The number of new subscribe & save subscriptions attributed to a view or click on an ad. This count does not include orders of the ASIN(s) from replenishment subscription orders. New subscriptions are also included in the purchase count \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__new_subscribe_and_save_14d** |
| \| Field label \| New subscribe and save \| \| --- \| --- \| \| Description \| The number of new subscribe & save subscriptions attributed to a view or click on an ad. This count does not include orders of the ASIN(s) from replenishment subscription orders. New subscriptions are also included in the purchase count \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New subscribe and save |
| Description | The number of new subscribe & save subscriptions attributed to a view or click on an ad. This count does not include orders of the ASIN(s) from replenishment subscription orders. New subscriptions are also included in the purchase count |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__new_subscribe_and_save_views_14d** \| \| --- \| \| \\| Field label \\| New subscribe and save views \\| \\| --- \\| --- \\| \\| Description \\| The number of subscribe & save subscriptions attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New subscribe and save views \| \| Description \| The number of subscribe & save subscriptions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__new_subscribe_and_save_views_14d** |
| \| Field label \| New subscribe and save views \| \| --- \| --- \| \| Description \| The number of subscribe & save subscriptions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New subscribe and save views |
| Description | The number of subscribe & save subscriptions attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| product__new_subscribe_and_save_clicks_14d** \| \| --- \| \| \\| Field label \\| New subscribe and save clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of subscribe & save subscriptions attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New subscribe and save clicks \| \| Description \| The number of subscribe & save subscriptions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| product__new_subscribe_and_save_clicks_14d** |
| \| Field label \| New subscribe and save clicks \| \| --- \| --- \| \| Description \| The number of subscribe & save subscriptions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | New subscribe and save clicks |
| Description | The number of subscribe & save subscriptions attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### INVENTORY

| \| inventory__placement_name** \| \| --- \| \| \\| Field label \\| Placement name \\| \\| --- \\| --- \\| \\| Description \\| Placement name \\| \\| Field type \\| metric \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Placement name \| \| Description \| Placement name \| \| Field type \| metric \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| inventory__placement_name** |
| \| Field label \| Placement name \| \| --- \| --- \| \| Description \| Placement name \| \| Field type \| metric \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Placement name |
| Description | Placement name |
| Field type | metric |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| inventory__placement_size** \| \| --- \| \| \\| Field label \\| Placement size \\| \\| --- \\| --- \\| \\| Description \\| The dimensions of the placement in pixels \\| \\| Field type \\| metric \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Placement size \| \| Description \| The dimensions of the placement in pixels \| \| Field type \| metric \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| inventory__placement_size** |
| \| Field label \| Placement size \| \| --- \| --- \| \| Description \| The dimensions of the placement in pixels \| \| Field type \| metric \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Placement size |
| Description | The dimensions of the placement in pixels |
| Field type | metric |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| inventory__deal_type** \| \| --- \| \| \\| Field label \\| Deal type \\| \\| --- \\| --- \\| \\| Description \\| Deal type \\| \\| Field type \\| metric \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Deal type \| \| Description \| Deal type \| \| Field type \| metric \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| inventory__deal_type** |
| \| Field label \| Deal type \| \| --- \| --- \| \| Description \| Deal type \| \| Field type \| metric \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Deal type |
| Description | Deal type |
| Field type | metric |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### LINE ITEM

| \| campaign__line_item_id** \| \| --- \| \| \\| Field label \\| Line item ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier for the line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item ID \| \| Description \| The unique identifier for the line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| campaign__line_item_id** |
| \| Field label \| Line item ID \| \| --- \| --- \| \| Description \| The unique identifier for the line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Line item ID |
| Description | The unique identifier for the line item |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign__line_item_name** \| \| --- \| \| \\| Field label \\| Line item name \\| \\| --- \\| --- \\| \\| Description \\| Used to group creatives and apply budget, targeting, and various other settings to a campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item name \| \| Description \| Used to group creatives and apply budget, targeting, and various other settings to a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign__line_item_name** |
| \| Field label \| Line item name \| \| --- \| --- \| \| Description \| Used to group creatives and apply budget, targeting, and various other settings to a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Line item name |
| Description | Used to group creatives and apply budget, targeting, and various other settings to a campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign__line_item_start_date** \| \| --- \| \| \\| Field label \\| Line item start date \\| \\| --- \\| --- \\| \\| Description \\| Line item start date \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Line item start date \| \| Description \| Line item start date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign__line_item_start_date** |
| \| Field label \| Line item start date \| \| --- \| --- \| \| Description \| Line item start date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Line item start date |
| Description | Line item start date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaign__line_item_end_date** \| \| --- \| \| \\| Field label \\| Line item end date \\| \\| --- \\| --- \\| \\| Description \\| Line item end date \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Line item end date \| \| Description \| Line item end date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign__line_item_end_date** |
| \| Field label \| Line item end date \| \| --- \| --- \| \| Description \| Line item end date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Line item end date |
| Description | Line item end date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaign__line_item_budget** \| \| --- \| \| \\| Field label \\| Line item budget \\| \\| --- \\| --- \\| \\| Description \\| Line item budget \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item budget \| \| Description \| Line item budget \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign__line_item_budget** |
| \| Field label \| Line item budget \| \| --- \| --- \| \| Description \| Line item budget \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Line item budget |
| Description | Line item budget |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign__line_item_external_id** \| \| --- \| \| \\| Field label \\| Line item external ID \\| \\| --- \\| --- \\| \\| Description \\| Line item external ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item external ID \| \| Description \| Line item external ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign__line_item_external_id** |
| \| Field label \| Line item external ID \| \| --- \| --- \| \| Description \| Line item external ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Line item external ID |
| Description | Line item external ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| inventory__line_item_id** \| \| --- \| \| \\| Field label \\| Line item ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier for the line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item ID \| \| Description \| The unique identifier for the line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| inventory__line_item_id** |
| \| Field label \| Line item ID \| \| --- \| --- \| \| Description \| The unique identifier for the line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Line item ID |
| Description | The unique identifier for the line item |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| inventory__line_item_name** \| \| --- \| \| \\| Field label \\| Line item name \\| \\| --- \\| --- \\| \\| Description \\| Used to group creatives and apply budget, targeting, and various other settings to a campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item name \| \| Description \| Used to group creatives and apply budget, targeting, and various other settings to a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| inventory__line_item_name** |
| \| Field label \| Line item name \| \| --- \| --- \| \| Description \| Used to group creatives and apply budget, targeting, and various other settings to a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Line item name |
| Description | Used to group creatives and apply budget, targeting, and various other settings to a campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| inventory__line_item_start_date** \| \| --- \| \| \\| Field label \\| Line item start date \\| \\| --- \\| --- \\| \\| Description \\| Line item start date \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Line item start date \| \| Description \| Line item start date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| inventory__line_item_start_date** |
| \| Field label \| Line item start date \| \| --- \| --- \| \| Description \| Line item start date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Line item start date |
| Description | Line item start date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| inventory__line_item_end_date** \| \| --- \| \| \\| Field label \\| Line item end date \\| \\| --- \\| --- \\| \\| Description \\| Line item end date \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Line item end date \| \| Description \| Line item end date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| inventory__line_item_end_date** |
| \| Field label \| Line item end date \| \| --- \| --- \| \| Description \| Line item end date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Line item end date |
| Description | Line item end date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| inventory__line_item_budget** \| \| --- \| \| \\| Field label \\| Line item budget \\| \\| --- \\| --- \\| \\| Description \\| Line item budget \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item budget \| \| Description \| Line item budget \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| inventory__line_item_budget** |
| \| Field label \| Line item budget \| \| --- \| --- \| \| Description \| Line item budget \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Line item budget |
| Description | Line item budget |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| inventory__line_item_external_id** \| \| --- \| \| \\| Field label \\| Line item external ID \\| \\| --- \\| --- \\| \\| Description \\| Line item external ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item external ID \| \| Description \| Line item external ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| inventory__line_item_external_id** |
| \| Field label \| Line item external ID \| \| --- \| --- \| \| Description \| Line item external ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Line item external ID |
| Description | Line item external ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| audience__line_item_id** \| \| --- \| \| \\| Field label \\| Line item ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier for the line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item ID \| \| Description \| The unique identifier for the line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| audience__line_item_id** |
| \| Field label \| Line item ID \| \| --- \| --- \| \| Description \| The unique identifier for the line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Line item ID |
| Description | The unique identifier for the line item |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| audience__line_item_name** \| \| --- \| \| \\| Field label \\| Line item name \\| \\| --- \\| --- \\| \\| Description \\| Used to group creatives and apply budget, targeting, and various other settings to a campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item name \| \| Description \| Used to group creatives and apply budget, targeting, and various other settings to a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| audience__line_item_name** |
| \| Field label \| Line item name \| \| --- \| --- \| \| Description \| Used to group creatives and apply budget, targeting, and various other settings to a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Line item name |
| Description | Used to group creatives and apply budget, targeting, and various other settings to a campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| audience__line_item_start_date** \| \| --- \| \| \\| Field label \\| Line item start date \\| \\| --- \\| --- \\| \\| Description \\| Line item start date \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Line item start date \| \| Description \| Line item start date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| audience__line_item_start_date** |
| \| Field label \| Line item start date \| \| --- \| --- \| \| Description \| Line item start date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Line item start date |
| Description | Line item start date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| audience__line_item_end_date** \| \| --- \| \| \\| Field label \\| Line item end date \\| \\| --- \\| --- \\| \\| Description \\| Line item end date \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Line item end date \| \| Description \| Line item end date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| audience__line_item_end_date** |
| \| Field label \| Line item end date \| \| --- \| --- \| \| Description \| Line item end date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Line item end date |
| Description | Line item end date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| product__line_item_id** \| \| --- \| \| \\| Field label \\| Line item ID \\| \\| --- \\| --- \\| \\| Description \\| A unique identifier assigned to a line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item ID \| \| Description \| A unique identifier assigned to a line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| product__line_item_id** |
| \| Field label \| Line item ID \| \| --- \| --- \| \| Description \| A unique identifier assigned to a line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Line item ID |
| Description | A unique identifier assigned to a line item |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| product__line_item_name** \| \| --- \| \| \\| Field label \\| Line item name \\| \\| --- \\| --- \\| \\| Description \\| Line item name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item name \| \| Description \| Line item name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| product__line_item_name** |
| \| Field label \| Line item name \| \| --- \| --- \| \| Description \| Line item name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Line item name |
| Description | Line item name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| product__line_item_external_id** \| \| --- \| \| \\| Field label \\| Line item external ID \\| \\| --- \\| --- \\| \\| Description \\| Line item custom ID optionally entered by user \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item external ID \| \| Description \| Line item custom ID optionally entered by user \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| product__line_item_external_id** |
| \| Field label \| Line item external ID \| \| --- \| --- \| \| Description \| Line item custom ID optionally entered by user \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Line item external ID |
| Description | Line item custom ID optionally entered by user |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| product__line_item_start_date** \| \| --- \| \| \\| Field label \\| Line item start date \\| \\| --- \\| --- \\| \\| Description \\| Line item start date \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Line item start date \| \| Description \| Line item start date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| product__line_item_start_date** |
| \| Field label \| Line item start date \| \| --- \| --- \| \| Description \| Line item start date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Line item start date |
| Description | Line item start date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| product__line_item_end_date** \| \| --- \| \| \\| Field label \\| Line item end date \\| \\| --- \\| --- \\| \\| Description \\| Line item end date \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Line item end date \| \| Description \| Line item end date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| product__line_item_end_date** |
| \| Field label \| Line item end date \| \| --- \| --- \| \| Description \| Line item end date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Line item end date |
| Description | Line item end date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| product__line_item_budget** \| \| --- \| \| \\| Field label \\| Line item budget \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money that be consumed by a line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Line item budget \| \| Description \| The total amount of money that be consumed by a line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| product__line_item_budget** |
| \| Field label \| Line item budget \| \| --- \| --- \| \| Description \| The total amount of money that be consumed by a line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Line item budget |
| Description | The total amount of money that be consumed by a line item |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### ORDER

| \| campaign__order_id** \| \| --- \| \| \\| Field label \\| Order ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier for the order \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Order ID \| \| Description \| The unique identifier for the order \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| campaign__order_id** |
| \| Field label \| Order ID \| \| --- \| --- \| \| Description \| The unique identifier for the order \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Order ID |
| Description | The unique identifier for the order |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign__order_name** \| \| --- \| \| \\| Field label \\| Order name \\| \\| --- \\| --- \\| \\| Description \\| Used to group line items and apply a budget and various other settings to a campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Order name \| \| Description \| Used to group line items and apply a budget and various other settings to a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign__order_name** |
| \| Field label \| Order name \| \| --- \| --- \| \| Description \| Used to group line items and apply a budget and various other settings to a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Order name |
| Description | Used to group line items and apply a budget and various other settings to a campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign__order_external_id** \| \| --- \| \| \\| Field label \\| Order external ID \\| \\| --- \\| --- \\| \\| Description \\| Order external ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Order external ID \| \| Description \| Order external ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign__order_external_id** |
| \| Field label \| Order external ID \| \| --- \| --- \| \| Description \| Order external ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Order external ID |
| Description | Order external ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaign__order_start_date** \| \| --- \| \| \\| Field label \\| Order start date \\| \\| --- \\| --- \\| \\| Description \\| Order start date \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Order start date \| \| Description \| Order start date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign__order_start_date** |
| \| Field label \| Order start date \| \| --- \| --- \| \| Description \| Order start date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Order start date |
| Description | Order start date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaign__order_end_date** \| \| --- \| \| \\| Field label \\| Order end date \\| \\| --- \\| --- \\| \\| Description \\| Order end date \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Order end date \| \| Description \| Order end date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign__order_end_date** |
| \| Field label \| Order end date \| \| --- \| --- \| \| Description \| Order end date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Order end date |
| Description | Order end date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaign__order_currency** \| \| --- \| \| \\| Field label \\| Order currency \\| \\| --- \\| --- \\| \\| Description \\| Order currency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Order currency \| \| Description \| Order currency \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| campaign__order_currency** |
| \| Field label \| Order currency \| \| --- \| --- \| \| Description \| Order currency \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Field label | Order currency |
| Description | Order currency |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |
| \| campaign__order_budget** \| \| --- \| \| \\| Field label \\| Order budget \\| \\| --- \\| --- \\| \\| Description \\| Order budget \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Order budget \| \| Description \| Order budget \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign__order_budget** |
| \| Field label \| Order budget \| \| --- \| --- \| \| Description \| Order budget \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Order budget |
| Description | Order budget |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| inventory__order_id** \| \| --- \| \| \\| Field label \\| Order ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier for the order \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Order ID \| \| Description \| The unique identifier for the order \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| inventory__order_id** |
| \| Field label \| Order ID \| \| --- \| --- \| \| Description \| The unique identifier for the order \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Order ID |
| Description | The unique identifier for the order |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| inventory__order_name** \| \| --- \| \| \\| Field label \\| Order name \\| \\| --- \\| --- \\| \\| Description \\| Used to group line items and apply a budget and various other settings to a campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Order name \| \| Description \| Used to group line items and apply a budget and various other settings to a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| inventory__order_name** |
| \| Field label \| Order name \| \| --- \| --- \| \| Description \| Used to group line items and apply a budget and various other settings to a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Order name |
| Description | Used to group line items and apply a budget and various other settings to a campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| inventory__order_external_id** \| \| --- \| \| \\| Field label \\| Order external ID \\| \\| --- \\| --- \\| \\| Description \\| Order external ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Order external ID \| \| Description \| Order external ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| inventory__order_external_id** |
| \| Field label \| Order external ID \| \| --- \| --- \| \| Description \| Order external ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Order external ID |
| Description | Order external ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| inventory__order_start_date** \| \| --- \| \| \\| Field label \\| Order start date \\| \\| --- \\| --- \\| \\| Description \\| Order start date \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Order start date \| \| Description \| Order start date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| inventory__order_start_date** |
| \| Field label \| Order start date \| \| --- \| --- \| \| Description \| Order start date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Order start date |
| Description | Order start date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| inventory__order_end_date** \| \| --- \| \| \\| Field label \\| Order end date \\| \\| --- \\| --- \\| \\| Description \\| Order end date \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Order end date \| \| Description \| Order end date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| inventory__order_end_date** |
| \| Field label \| Order end date \| \| --- \| --- \| \| Description \| Order end date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Order end date |
| Description | Order end date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| inventory__order_currency** \| \| --- \| \| \\| Field label \\| Order currency \\| \\| --- \\| --- \\| \\| Description \\| Order currency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Order currency \| \| Description \| Order currency \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| inventory__order_currency** |
| \| Field label \| Order currency \| \| --- \| --- \| \| Description \| Order currency \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Field label | Order currency |
| Description | Order currency |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |
| \| inventory__order_budget** \| \| --- \| \| \\| Field label \\| Order budget \\| \\| --- \\| --- \\| \\| Description \\| Order budget \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Order budget \| \| Description \| Order budget \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| inventory__order_budget** |
| \| Field label \| Order budget \| \| --- \| --- \| \| Description \| Order budget \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Order budget |
| Description | Order budget |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| audience__order_id** \| \| --- \| \| \\| Field label \\| Order ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier for the order \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Order ID \| \| Description \| The unique identifier for the order \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| audience__order_id** |
| \| Field label \| Order ID \| \| --- \| --- \| \| Description \| The unique identifier for the order \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Order ID |
| Description | The unique identifier for the order |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| audience__order_name** \| \| --- \| \| \\| Field label \\| Order name \\| \\| --- \\| --- \\| \\| Description \\| Used to group line items and apply a budget and various other settings to a campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Order name \| \| Description \| Used to group line items and apply a budget and various other settings to a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| audience__order_name** |
| \| Field label \| Order name \| \| --- \| --- \| \| Description \| Used to group line items and apply a budget and various other settings to a campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Order name |
| Description | Used to group line items and apply a budget and various other settings to a campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| audience__order_start_date** \| \| --- \| \| \\| Field label \\| Order start date \\| \\| --- \\| --- \\| \\| Description \\| Order start date \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Order start date \| \| Description \| Order start date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| audience__order_start_date** |
| \| Field label \| Order start date \| \| --- \| --- \| \| Description \| Order start date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Order start date |
| Description | Order start date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| audience__order_end_date** \| \| --- \| \| \\| Field label \\| Order end date \\| \\| --- \\| --- \\| \\| Description \\| Order end date \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Order end date \| \| Description \| Order end date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| audience__order_end_date** |
| \| Field label \| Order end date \| \| --- \| --- \| \| Description \| Order end date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Order end date |
| Description | Order end date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| audience__order_currency** \| \| --- \| \| \\| Field label \\| Order currency \\| \\| --- \\| --- \\| \\| Description \\| Order currency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Order currency \| \| Description \| Order currency \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| audience__order_currency** |
| \| Field label \| Order currency \| \| --- \| --- \| \| Description \| Order currency \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Field label | Order currency |
| Description | Order currency |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |
| \| product__order_id** \| \| --- \| \| \\| Field label \\| Order ID \\| \\| --- \\| --- \\| \\| Description \\| A unique identifier assigned to an order \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Order ID \| \| Description \| A unique identifier assigned to an order \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| product__order_id** |
| \| Field label \| Order ID \| \| --- \| --- \| \| Description \| A unique identifier assigned to an order \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Order ID |
| Description | A unique identifier assigned to an order |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| product__order_name** \| \| --- \| \| \\| Field label \\| Order name \\| \\| --- \\| --- \\| \\| Description \\| Order name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Order name \| \| Description \| Order name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| product__order_name** |
| \| Field label \| Order name \| \| --- \| --- \| \| Description \| Order name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Order name |
| Description | Order name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| product__order_external_id** \| \| --- \| \| \\| Field label \\| Order external ID \\| \\| --- \\| --- \\| \\| Description \\| A user defined identifier for an order or line item \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Order external ID \| \| Description \| A user defined identifier for an order or line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| product__order_external_id** |
| \| Field label \| Order external ID \| \| --- \| --- \| \| Description \| A user defined identifier for an order or line item \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Order external ID |
| Description | A user defined identifier for an order or line item |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| product__order_start_date** \| \| --- \| \| \\| Field label \\| Order start date \\| \\| --- \\| --- \\| \\| Description \\| Order start date \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Order start date \| \| Description \| Order start date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| product__order_start_date** |
| \| Field label \| Order start date \| \| --- \| --- \| \| Description \| Order start date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Order start date |
| Description | Order start date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| product__order_end_date** \| \| --- \| \| \\| Field label \\| Order end date \\| \\| --- \\| --- \\| \\| Description \\| Order end date \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Order end date \| \| Description \| Order end date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| product__order_end_date** |
| \| Field label \| Order end date \| \| --- \| --- \| \| Description \| Order end date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Order end date |
| Description | Order end date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| product__order_currency** \| \| --- \| \| \\| Field label \\| Order currency \\| \\| --- \\| --- \\| \\| Description \\| Order currency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Order currency \| \| Description \| Order currency \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| product__order_currency** |
| \| Field label \| Order currency \| \| --- \| --- \| \| Description \| Order currency \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Field label | Order currency |
| Description | Order currency |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |
| \| product__order_budget** \| \| --- \| \| \\| Field label \\| Order budget \\| \\| --- \\| --- \\| \\| Description \\| The total amount of money that be consumed by an order \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Order budget \| \| Description \| The total amount of money that be consumed by an order \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| product__order_budget** |
| \| Field label \| Order budget \| \| --- \| --- \| \| Description \| The total amount of money that be consumed by an order \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Order budget |
| Description | The total amount of money that be consumed by an order |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### PIXEL CONVERSIONS

| \| campaign__total_pixel_14d** \| \| --- \| \| \\| Field label \\| Total pixel conversions \\| \\| --- \\| --- \\| \\| Description \\| The total number of pixel conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total pixel conversions \| \| Description \| The total number of pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| campaign__total_pixel_14d** |
| \| Field label \| Total pixel conversions \| \| --- \| --- \| \| Description \| The total number of pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total pixel conversions |
| Description | The total number of pixel conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__total_pixel_cvr_14d** \| \| --- \| \| \\| Field label \\| Total pixel conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of pixel conversions relative to the number of ad impressions. (Total pixel CVR = Total pixel / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Total pixel conversion rate \| \| Description \| The number of pixel conversions relative to the number of ad impressions. (Total pixel CVR = Total pixel / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__total_pixel_cvr_14d** |
| \| Field label \| Total pixel conversion rate \| \| --- \| --- \| \| Description \| The number of pixel conversions relative to the number of ad impressions. (Total pixel CVR = Total pixel / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Total pixel conversion rate |
| Description | The number of pixel conversions relative to the number of ad impressions. (Total pixel CVR = Total pixel / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__total_pixel_cpa_14d** \| \| --- \| \| \\| Field label \\| Total pixel cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a pixel conversion. (Total pixel CPA = Total cost / Total pixel) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total pixel cost per acquisition \| \| Description \| The average cost to acquire a pixel conversion. (Total pixel CPA = Total cost / Total pixel) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__total_pixel_cpa_14d** |
| \| Field label \| Total pixel cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a pixel conversion. (Total pixel CPA = Total cost / Total pixel) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total pixel cost per acquisition |
| Description | The average cost to acquire a pixel conversion. (Total pixel CPA = Total cost / Total pixel) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__subscription_page_14d** \| \| --- \| \| \\| Field label \\| Subscription page \\| \\| --- \\| --- \\| \\| Description \\| The number of Subscription page conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscription page \| \| Description \| The number of Subscription page conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__subscription_page_14d** |
| \| Field label \| Subscription page \| \| --- \| --- \| \| Description \| The number of Subscription page conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Subscription page |
| Description | The number of Subscription page conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__subscription_page_views_14d** \| \| --- \| \| \\| Field label \\| Subscription page view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Subscription page conversions attributed to an ad view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscription page view-through conversions \| \| Description \| The number of Subscription page conversions attributed to an ad view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__subscription_page_views_14d** |
| \| Field label \| Subscription page view-through conversions \| \| --- \| --- \| \| Description \| The number of Subscription page conversions attributed to an ad view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Subscription page view-through conversions |
| Description | The number of Subscription page conversions attributed to an ad view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__subscription_page_clicks_14d** \| \| --- \| \| \\| Field label \\| Subscription page click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Subscription page conversions attributed to an ad click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscription page click-through conversions \| \| Description \| The number of Subscription page conversions attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__subscription_page_clicks_14d** |
| \| Field label \| Subscription page click-through conversions \| \| --- \| --- \| \| Description \| The number of Subscription page conversions attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Subscription page click-through conversions |
| Description | The number of Subscription page conversions attributed to an ad click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__subscription_page_cvr_14d** \| \| --- \| \| \\| Field label \\| Subscription page conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Subscription page conversions relative to the number of ad impressions. (Subscription page CVR = Subscription page / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscription page conversion rate \| \| Description \| The number of Subscription page conversions relative to the number of ad impressions. (Subscription page CVR = Subscription page / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__subscription_page_cvr_14d** |
| \| Field label \| Subscription page conversion rate \| \| --- \| --- \| \| Description \| The number of Subscription page conversions relative to the number of ad impressions. (Subscription page CVR = Subscription page / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Subscription page conversion rate |
| Description | The number of Subscription page conversions relative to the number of ad impressions. (Subscription page CVR = Subscription page / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__subscription_page_cpa_14d** \| \| --- \| \| \\| Field label \\| Subscription page cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Subscription page conversion. (Subscription page CPA = Total cost / Subscription page) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Subscription page cost per acquisition \| \| Description \| The average cost to acquire a Subscription page conversion. (Subscription page CPA = Total cost / Subscription page) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__subscription_page_cpa_14d** |
| \| Field label \| Subscription page cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Subscription page conversion. (Subscription page CPA = Total cost / Subscription page) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Subscription page cost per acquisition |
| Description | The average cost to acquire a Subscription page conversion. (Subscription page CPA = Total cost / Subscription page) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__application_14d** \| \| --- \| \| \\| Field label \\| Application \\| \\| --- \\| --- \\| \\| Description \\| The number of Application conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Application \| \| Description \| The number of Application conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__application_14d** |
| \| Field label \| Application \| \| --- \| --- \| \| Description \| The number of Application conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Application |
| Description | The number of Application conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__application_views_14d** \| \| --- \| \| \\| Field label \\| Application view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Application conversions attributed to an ad view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Application view-through conversions \| \| Description \| The number of Application conversions attributed to an ad view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__application_views_14d** |
| \| Field label \| Application view-through conversions \| \| --- \| --- \| \| Description \| The number of Application conversions attributed to an ad view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Application view-through conversions |
| Description | The number of Application conversions attributed to an ad view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__application_clicks_14d** \| \| --- \| \| \\| Field label \\| Application click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Application conversions attributed to an ad click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Application click-through conversions \| \| Description \| The number of Application conversions attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__application_clicks_14d** |
| \| Field label \| Application click-through conversions \| \| --- \| --- \| \| Description \| The number of Application conversions attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Application click-through conversions |
| Description | The number of Application conversions attributed to an ad click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__application_cvr_14d** \| \| --- \| \| \\| Field label \\| Application conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Application conversions relative to the number of ad impressions. (Application CVR = Application / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Application conversion rate \| \| Description \| The number of Application conversions relative to the number of ad impressions. (Application CVR = Application / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__application_cvr_14d** |
| \| Field label \| Application conversion rate \| \| --- \| --- \| \| Description \| The number of Application conversions relative to the number of ad impressions. (Application CVR = Application / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Application conversion rate |
| Description | The number of Application conversions relative to the number of ad impressions. (Application CVR = Application / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__application_cpa_14d** \| \| --- \| \| \\| Field label \\| Application cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire an Application conversion. (Application CPA = Total cost / Application) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Application cost per acquisition \| \| Description \| The average cost to acquire an Application conversion. (Application CPA = Total cost / Application) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__application_cpa_14d** |
| \| Field label \| Application cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire an Application conversion. (Application CPA = Total cost / Application) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Application cost per acquisition |
| Description | The average cost to acquire an Application conversion. (Application CPA = Total cost / Application) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__sign_up_button_14d** \| \| --- \| \| \\| Field label \\| Sign up button \\| \\| --- \\| --- \\| \\| Description \\| The number of Sign up button pixel conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign up button \| \| Description \| The number of Sign up button pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__sign_up_button_14d** |
| \| Field label \| Sign up button \| \| --- \| --- \| \| Description \| The number of Sign up button pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Sign up button |
| Description | The number of Sign up button pixel conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__sign_up_button_views_14d** \| \| --- \| \| \\| Field label \\| Sign up button view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Sign up button pixel conversions attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign up button view-through conversions \| \| Description \| The number of Sign up button pixel conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__sign_up_button_views_14d** |
| \| Field label \| Sign up button view-through conversions \| \| --- \| --- \| \| Description \| The number of Sign up button pixel conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Sign up button view-through conversions |
| Description | The number of Sign up button pixel conversions attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__sign_up_button_clicks_14d** \| \| --- \| \| \\| Field label \\| Sign up button click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Sign up button pixel conversions attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign up button click-through conversions \| \| Description \| The number of Sign up button pixel conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__sign_up_button_clicks_14d** |
| \| Field label \| Sign up button click-through conversions \| \| --- \| --- \| \| Description \| The number of Sign up button pixel conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Sign up button click-through conversions |
| Description | The number of Sign up button pixel conversions attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__sign_up_button_cvr_14d** \| \| --- \| \| \\| Field label \\| Sign up button conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Sign up button pixel conversions relative to the number of ad impressions. (Sign up button CVR = Sign up button / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign up button conversion rate \| \| Description \| The number of Sign up button pixel conversions relative to the number of ad impressions. (Sign up button CVR = Sign up button / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__sign_up_button_cvr_14d** |
| \| Field label \| Sign up button conversion rate \| \| --- \| --- \| \| Description \| The number of Sign up button pixel conversions relative to the number of ad impressions. (Sign up button CVR = Sign up button / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Sign up button conversion rate |
| Description | The number of Sign up button pixel conversions relative to the number of ad impressions. (Sign up button CVR = Sign up button / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__sign_up_button_cpa_14d** \| \| --- \| \| \\| Field label \\| Sign up button cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Sign up button pixel conversion. (Sign up button CPA = Total cost / Sign up button) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sign up button cost per acquisition \| \| Description \| The average cost to acquire a Sign up button pixel conversion. (Sign up button CPA = Total cost / Sign up button) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__sign_up_button_cpa_14d** |
| \| Field label \| Sign up button cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Sign up button pixel conversion. (Sign up button CPA = Total cost / Sign up button) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Sign up button cost per acquisition |
| Description | The average cost to acquire a Sign up button pixel conversion. (Sign up button CPA = Total cost / Sign up button) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__added_to_shopping_cart_14d** \| \| --- \| \| \\| Field label \\| Added to shopping cart \\| \\| --- \\| --- \\| \\| Description \\| The number of Added to shopping cart pixel conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Added to shopping cart \| \| Description \| The number of Added to shopping cart pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__added_to_shopping_cart_14d** |
| \| Field label \| Added to shopping cart \| \| --- \| --- \| \| Description \| The number of Added to shopping cart pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Added to shopping cart |
| Description | The number of Added to shopping cart pixel conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__added_to_shopping_cart_views_14d** \| \| --- \| \| \\| Field label \\| Added to shopping cart view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Added to shopping cart pixel conversions attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Added to shopping cart view-through conversions \| \| Description \| The number of Added to shopping cart pixel conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__added_to_shopping_cart_views_14d** |
| \| Field label \| Added to shopping cart view-through conversions \| \| --- \| --- \| \| Description \| The number of Added to shopping cart pixel conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Added to shopping cart view-through conversions |
| Description | The number of Added to shopping cart pixel conversions attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__added_to_shopping_cart_clicks_14d** \| \| --- \| \| \\| Field label \\| Added to shopping cart click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Added to shopping cart pixel conversions attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Added to shopping cart click-through conversions \| \| Description \| The number of Added to shopping cart pixel conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__added_to_shopping_cart_clicks_14d** |
| \| Field label \| Added to shopping cart click-through conversions \| \| --- \| --- \| \| Description \| The number of Added to shopping cart pixel conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Added to shopping cart click-through conversions |
| Description | The number of Added to shopping cart pixel conversions attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__added_to_shopping_cart_cvr_14d** \| \| --- \| \| \\| Field label \\| Added to shopping cart conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Added to shopping cart pixel conversions relative to the number of ad impressions. (Added to shopping cart CVR = Added to shopping cart / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Added to shopping cart conversion rate \| \| Description \| The number of Added to shopping cart pixel conversions relative to the number of ad impressions. (Added to shopping cart CVR = Added to shopping cart / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__added_to_shopping_cart_cvr_14d** |
| \| Field label \| Added to shopping cart conversion rate \| \| --- \| --- \| \| Description \| The number of Added to shopping cart pixel conversions relative to the number of ad impressions. (Added to shopping cart CVR = Added to shopping cart / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Added to shopping cart conversion rate |
| Description | The number of Added to shopping cart pixel conversions relative to the number of ad impressions. (Added to shopping cart CVR = Added to shopping cart / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__added_to_shopping_cart_cpa_14d** \| \| --- \| \| \\| Field label \\| Added to shopping cart cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Added to shopping cart pixel conversion. (Added to shopping cart CPA = Total cost / Added to shopping cart) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Added to shopping cart cost per acquisition \| \| Description \| The average cost to acquire a Added to shopping cart pixel conversion. (Added to shopping cart CPA = Total cost / Added to shopping cart) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__added_to_shopping_cart_cpa_14d** |
| \| Field label \| Added to shopping cart cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Added to shopping cart pixel conversion. (Added to shopping cart CPA = Total cost / Added to shopping cart) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Added to shopping cart cost per acquisition |
| Description | The average cost to acquire a Added to shopping cart pixel conversion. (Added to shopping cart CPA = Total cost / Added to shopping cart) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__product_purchased** \| \| --- \| \| \\| Field label \\| Product purchased \\| \\| --- \\| --- \\| \\| Description \\| The number of Product purchased pixel conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Product purchased \| \| Description \| The number of Product purchased pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__product_purchased** |
| \| Field label \| Product purchased \| \| --- \| --- \| \| Description \| The number of Product purchased pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Product purchased |
| Description | The number of Product purchased pixel conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__product_purchased_cvr** \| \| --- \| \| \\| Field label \\| Product purchased conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Product purchased pixel conversions relative to the number of ad impressions. (Product purchased CVR = Product purchased / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Product purchased conversion rate \| \| Description \| The number of Product purchased pixel conversions relative to the number of ad impressions. (Product purchased CVR = Product purchased / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__product_purchased_cvr** |
| \| Field label \| Product purchased conversion rate \| \| --- \| --- \| \| Description \| The number of Product purchased pixel conversions relative to the number of ad impressions. (Product purchased CVR = Product purchased / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Product purchased conversion rate |
| Description | The number of Product purchased pixel conversions relative to the number of ad impressions. (Product purchased CVR = Product purchased / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__product_purchased_cpa** \| \| --- \| \| \\| Field label \\| Product purchased cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Product purchased pixel conversion. (Product purchased CPA = Total cost / Product purchased) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Product purchased cost per acquisition \| \| Description \| The average cost to acquire a Product purchased pixel conversion. (Product purchased CPA = Total cost / Product purchased) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__product_purchased_cpa** |
| \| Field label \| Product purchased cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Product purchased pixel conversion. (Product purchased CPA = Total cost / Product purchased) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Product purchased cost per acquisition |
| Description | The average cost to acquire a Product purchased pixel conversion. (Product purchased CPA = Total cost / Product purchased) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__search** \| \| --- \| \| \\| Field label \\| Search \\| \\| --- \\| --- \\| \\| Description \\| The number of search pixel conversions tracked off-Amazon (via Amazon DSP pixel) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Search \| \| Description \| The number of search pixel conversions tracked off-Amazon (via Amazon DSP pixel) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__search** |
| \| Field label \| Search \| \| --- \| --- \| \| Description \| The number of search pixel conversions tracked off-Amazon (via Amazon DSP pixel) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Search |
| Description | The number of search pixel conversions tracked off-Amazon (via Amazon DSP pixel) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__brand_search_14d** \| \| --- \| \| \\| Field label \\| Brand search \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand search pixel conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Brand search \| \| Description \| The number of Brand search pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__brand_search_14d** |
| \| Field label \| Brand search \| \| --- \| --- \| \| Description \| The number of Brand search pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Brand search |
| Description | The number of Brand search pixel conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__brand_search_views_14d** \| \| --- \| \| \\| Field label \\| Brand search view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand search pixel conversions attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Brand search view-through conversions \| \| Description \| The number of Brand search pixel conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__brand_search_views_14d** |
| \| Field label \| Brand search view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand search pixel conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Brand search view-through conversions |
| Description | The number of Brand search pixel conversions attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__brand_search_clicks_14d** \| \| --- \| \| \\| Field label \\| Brand search click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand search pixel conversions attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Brand search click-through conversions \| \| Description \| The number of Brand search pixel conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__brand_search_clicks_14d** |
| \| Field label \| Brand search click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand search pixel conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Brand search click-through conversions |
| Description | The number of Brand search pixel conversions attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__brand_search_cvr_14d** \| \| --- \| \| \\| Field label \\| Brand search conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand search pixel conversions relative to the number of ad impressions. (Brand search CVR = Brand search / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Brand search conversion rate \| \| Description \| The number of Brand search pixel conversions relative to the number of ad impressions. (Brand search CVR = Brand search / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__brand_search_cvr_14d** |
| \| Field label \| Brand search conversion rate \| \| --- \| --- \| \| Description \| The number of Brand search pixel conversions relative to the number of ad impressions. (Brand search CVR = Brand search / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Brand search conversion rate |
| Description | The number of Brand search pixel conversions relative to the number of ad impressions. (Brand search CVR = Brand search / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__brand_search_cpa_14d** \| \| --- \| \| \\| Field label \\| Brand search cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand search pixel conversion. (Brand search CPA = Total cost / Brand search) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Brand search cost per acquisition \| \| Description \| The average cost to acquire a Brand search pixel conversion. (Brand search CPA = Total cost / Brand search) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__brand_search_cpa_14d** |
| \| Field label \| Brand search cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand search pixel conversion. (Brand search CPA = Total cost / Brand search) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Brand search cost per acquisition |
| Description | The average cost to acquire a Brand search pixel conversion. (Brand search CPA = Total cost / Brand search) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__total_pixel_14d** \| \| --- \| \| \\| Field label \\| Total pixel conversions \\| \\| --- \\| --- \\| \\| Description \\| The total number of pixel conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Total pixel conversions \| \| Description \| The total number of pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__total_pixel_14d** |
| \| Field label \| Total pixel conversions \| \| --- \| --- \| \| Description \| The total number of pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Total pixel conversions |
| Description | The total number of pixel conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__total_pixel_cvr_14d** \| \| --- \| \| \\| Field label \\| Total pixel conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of pixel conversions relative to the number of ad impressions. (Total pixel CVR = Total pixel / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Total pixel conversion rate \| \| Description \| The number of pixel conversions relative to the number of ad impressions. (Total pixel CVR = Total pixel / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__total_pixel_cvr_14d** |
| \| Field label \| Total pixel conversion rate \| \| --- \| --- \| \| Description \| The number of pixel conversions relative to the number of ad impressions. (Total pixel CVR = Total pixel / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Total pixel conversion rate |
| Description | The number of pixel conversions relative to the number of ad impressions. (Total pixel CVR = Total pixel / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__total_pixel_cpa_14d** \| \| --- \| \| \\| Field label \\| Total pixel cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a pixel conversion. (Total pixel CPA = Total cost / Total pixel) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Total pixel cost per acquisition \| \| Description \| The average cost to acquire a pixel conversion. (Total pixel CPA = Total cost / Total pixel) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__total_pixel_cpa_14d** |
| \| Field label \| Total pixel cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a pixel conversion. (Total pixel CPA = Total cost / Total pixel) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Total pixel cost per acquisition |
| Description | The average cost to acquire a pixel conversion. (Total pixel CPA = Total cost / Total pixel) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__subscription_page_14d** \| \| --- \| \| \\| Field label \\| Subscription page \\| \\| --- \\| --- \\| \\| Description \\| The number of Subscription page conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscription page \| \| Description \| The number of Subscription page conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__subscription_page_14d** |
| \| Field label \| Subscription page \| \| --- \| --- \| \| Description \| The number of Subscription page conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Subscription page |
| Description | The number of Subscription page conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__subscription_page_views_14d** \| \| --- \| \| \\| Field label \\| Subscription page view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Subscription page conversions attributed to an ad view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscription page view-through conversions \| \| Description \| The number of Subscription page conversions attributed to an ad view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__subscription_page_views_14d** |
| \| Field label \| Subscription page view-through conversions \| \| --- \| --- \| \| Description \| The number of Subscription page conversions attributed to an ad view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Subscription page view-through conversions |
| Description | The number of Subscription page conversions attributed to an ad view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__subscription_page_clicks_14d** \| \| --- \| \| \\| Field label \\| Subscription page click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Subscription page conversions attributed to an ad click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscription page click-through conversions \| \| Description \| The number of Subscription page conversions attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__subscription_page_clicks_14d** |
| \| Field label \| Subscription page click-through conversions \| \| --- \| --- \| \| Description \| The number of Subscription page conversions attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Subscription page click-through conversions |
| Description | The number of Subscription page conversions attributed to an ad click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__subscription_page_cvr_14d** \| \| --- \| \| \\| Field label \\| Subscription page conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Subscription page conversions relative to the number of ad impressions. (Subscription page CVR = Subscription page / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscription page conversion rate \| \| Description \| The number of Subscription page conversions relative to the number of ad impressions. (Subscription page CVR = Subscription page / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__subscription_page_cvr_14d** |
| \| Field label \| Subscription page conversion rate \| \| --- \| --- \| \| Description \| The number of Subscription page conversions relative to the number of ad impressions. (Subscription page CVR = Subscription page / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Subscription page conversion rate |
| Description | The number of Subscription page conversions relative to the number of ad impressions. (Subscription page CVR = Subscription page / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__subscription_page_cpa_14d** \| \| --- \| \| \\| Field label \\| Subscription page cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Subscription page conversion. (Subscription page CPA = Total cost / Subscription page) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Subscription page cost per acquisition \| \| Description \| The average cost to acquire a Subscription page conversion. (Subscription page CPA = Total cost / Subscription page) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__subscription_page_cpa_14d** |
| \| Field label \| Subscription page cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Subscription page conversion. (Subscription page CPA = Total cost / Subscription page) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Subscription page cost per acquisition |
| Description | The average cost to acquire a Subscription page conversion. (Subscription page CPA = Total cost / Subscription page) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__application_14d** \| \| --- \| \| \\| Field label \\| Application \\| \\| --- \\| --- \\| \\| Description \\| The number of Application conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Application \| \| Description \| The number of Application conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__application_14d** |
| \| Field label \| Application \| \| --- \| --- \| \| Description \| The number of Application conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Application |
| Description | The number of Application conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__application_views_14d** \| \| --- \| \| \\| Field label \\| Application view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Application conversions attributed to an ad view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Application view-through conversions \| \| Description \| The number of Application conversions attributed to an ad view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__application_views_14d** |
| \| Field label \| Application view-through conversions \| \| --- \| --- \| \| Description \| The number of Application conversions attributed to an ad view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Application view-through conversions |
| Description | The number of Application conversions attributed to an ad view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__application_clicks_14d** \| \| --- \| \| \\| Field label \\| Application click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Application conversions attributed to an ad click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Application click-through conversions \| \| Description \| The number of Application conversions attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__application_clicks_14d** |
| \| Field label \| Application click-through conversions \| \| --- \| --- \| \| Description \| The number of Application conversions attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Application click-through conversions |
| Description | The number of Application conversions attributed to an ad click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__application_cvr_14d** \| \| --- \| \| \\| Field label \\| Application conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Application conversions relative to the number of ad impressions. (Application CVR = Application / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Application conversion rate \| \| Description \| The number of Application conversions relative to the number of ad impressions. (Application CVR = Application / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__application_cvr_14d** |
| \| Field label \| Application conversion rate \| \| --- \| --- \| \| Description \| The number of Application conversions relative to the number of ad impressions. (Application CVR = Application / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Application conversion rate |
| Description | The number of Application conversions relative to the number of ad impressions. (Application CVR = Application / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__application_cpa_14d** \| \| --- \| \| \\| Field label \\| Application cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire an Application conversion. (Application CPA = Total cost / Application) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Application cost per acquisition \| \| Description \| The average cost to acquire an Application conversion. (Application CPA = Total cost / Application) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__application_cpa_14d** |
| \| Field label \| Application cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire an Application conversion. (Application CPA = Total cost / Application) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Application cost per acquisition |
| Description | The average cost to acquire an Application conversion. (Application CPA = Total cost / Application) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__sign_up_button_14d** \| \| --- \| \| \\| Field label \\| Sign up button \\| \\| --- \\| --- \\| \\| Description \\| The number of Sign up button pixel conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign up button \| \| Description \| The number of Sign up button pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__sign_up_button_14d** |
| \| Field label \| Sign up button \| \| --- \| --- \| \| Description \| The number of Sign up button pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Sign up button |
| Description | The number of Sign up button pixel conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__sign_up_button_views_14d** \| \| --- \| \| \\| Field label \\| Sign up button view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Sign up button pixel conversions attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign up button view-through conversions \| \| Description \| The number of Sign up button pixel conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__sign_up_button_views_14d** |
| \| Field label \| Sign up button view-through conversions \| \| --- \| --- \| \| Description \| The number of Sign up button pixel conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Sign up button view-through conversions |
| Description | The number of Sign up button pixel conversions attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__sign_up_button_clicks_14d** \| \| --- \| \| \\| Field label \\| Sign up button click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Sign up button pixel conversions attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign up button click-through conversions \| \| Description \| The number of Sign up button pixel conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__sign_up_button_clicks_14d** |
| \| Field label \| Sign up button click-through conversions \| \| --- \| --- \| \| Description \| The number of Sign up button pixel conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Sign up button click-through conversions |
| Description | The number of Sign up button pixel conversions attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__sign_up_button_cvr_14d** \| \| --- \| \| \\| Field label \\| Sign up button conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Sign up button pixel conversions relative to the number of ad impressions. (Sign up button CVR = Sign up button / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign up button conversion rate \| \| Description \| The number of Sign up button pixel conversions relative to the number of ad impressions. (Sign up button CVR = Sign up button / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__sign_up_button_cvr_14d** |
| \| Field label \| Sign up button conversion rate \| \| --- \| --- \| \| Description \| The number of Sign up button pixel conversions relative to the number of ad impressions. (Sign up button CVR = Sign up button / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Sign up button conversion rate |
| Description | The number of Sign up button pixel conversions relative to the number of ad impressions. (Sign up button CVR = Sign up button / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__sign_up_button_cpa_14d** \| \| --- \| \| \\| Field label \\| Sign up button cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Sign up button pixel conversion. (Sign up button CPA = Total cost / Sign up button) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sign up button cost per acquisition \| \| Description \| The average cost to acquire a Sign up button pixel conversion. (Sign up button CPA = Total cost / Sign up button) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__sign_up_button_cpa_14d** |
| \| Field label \| Sign up button cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Sign up button pixel conversion. (Sign up button CPA = Total cost / Sign up button) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Sign up button cost per acquisition |
| Description | The average cost to acquire a Sign up button pixel conversion. (Sign up button CPA = Total cost / Sign up button) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__added_to_shopping_cart_14d** \| \| --- \| \| \\| Field label \\| Added to shopping cart \\| \\| --- \\| --- \\| \\| Description \\| The number of Added to shopping cart pixel conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Added to shopping cart \| \| Description \| The number of Added to shopping cart pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__added_to_shopping_cart_14d** |
| \| Field label \| Added to shopping cart \| \| --- \| --- \| \| Description \| The number of Added to shopping cart pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Added to shopping cart |
| Description | The number of Added to shopping cart pixel conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__added_to_shopping_cart_views_14d** \| \| --- \| \| \\| Field label \\| Added to shopping cart view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Added to shopping cart pixel conversions attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Added to shopping cart view-through conversions \| \| Description \| The number of Added to shopping cart pixel conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__added_to_shopping_cart_views_14d** |
| \| Field label \| Added to shopping cart view-through conversions \| \| --- \| --- \| \| Description \| The number of Added to shopping cart pixel conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Added to shopping cart view-through conversions |
| Description | The number of Added to shopping cart pixel conversions attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__added_to_shopping_cart_clicks_14d** \| \| --- \| \| \\| Field label \\| Added to shopping cart click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Added to shopping cart pixel conversions attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Added to shopping cart click-through conversions \| \| Description \| The number of Added to shopping cart pixel conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__added_to_shopping_cart_clicks_14d** |
| \| Field label \| Added to shopping cart click-through conversions \| \| --- \| --- \| \| Description \| The number of Added to shopping cart pixel conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Added to shopping cart click-through conversions |
| Description | The number of Added to shopping cart pixel conversions attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__added_to_shopping_cart_cvr_14d** \| \| --- \| \| \\| Field label \\| Added to shopping cart conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Added to shopping cart pixel conversions relative to the number of ad impressions. (Added to shopping cart CVR = Added to shopping cart / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Added to shopping cart conversion rate \| \| Description \| The number of Added to shopping cart pixel conversions relative to the number of ad impressions. (Added to shopping cart CVR = Added to shopping cart / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__added_to_shopping_cart_cvr_14d** |
| \| Field label \| Added to shopping cart conversion rate \| \| --- \| --- \| \| Description \| The number of Added to shopping cart pixel conversions relative to the number of ad impressions. (Added to shopping cart CVR = Added to shopping cart / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Added to shopping cart conversion rate |
| Description | The number of Added to shopping cart pixel conversions relative to the number of ad impressions. (Added to shopping cart CVR = Added to shopping cart / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__added_to_shopping_cart_cpa_14d** \| \| --- \| \| \\| Field label \\| Added to shopping cart cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Added to shopping cart pixel conversion. (Added to shopping cart CPA = Total cost / Added to shopping cart) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Added to shopping cart cost per acquisition \| \| Description \| The average cost to acquire a Added to shopping cart pixel conversion. (Added to shopping cart CPA = Total cost / Added to shopping cart) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__added_to_shopping_cart_cpa_14d** |
| \| Field label \| Added to shopping cart cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Added to shopping cart pixel conversion. (Added to shopping cart CPA = Total cost / Added to shopping cart) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Added to shopping cart cost per acquisition |
| Description | The average cost to acquire a Added to shopping cart pixel conversion. (Added to shopping cart CPA = Total cost / Added to shopping cart) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__product_purchased** \| \| --- \| \| \\| Field label \\| Product purchased \\| \\| --- \\| --- \\| \\| Description \\| The number of Product purchased pixel conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Product purchased \| \| Description \| The number of Product purchased pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__product_purchased** |
| \| Field label \| Product purchased \| \| --- \| --- \| \| Description \| The number of Product purchased pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Product purchased |
| Description | The number of Product purchased pixel conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__product_purchased_cvr** \| \| --- \| \| \\| Field label \\| Product purchased conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Product purchased pixel conversions relative to the number of ad impressions. (Product purchased CVR = Product purchased / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Product purchased conversion rate \| \| Description \| The number of Product purchased pixel conversions relative to the number of ad impressions. (Product purchased CVR = Product purchased / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__product_purchased_cvr** |
| \| Field label \| Product purchased conversion rate \| \| --- \| --- \| \| Description \| The number of Product purchased pixel conversions relative to the number of ad impressions. (Product purchased CVR = Product purchased / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Product purchased conversion rate |
| Description | The number of Product purchased pixel conversions relative to the number of ad impressions. (Product purchased CVR = Product purchased / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__product_purchased_cpa** \| \| --- \| \| \\| Field label \\| Product purchased cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Product purchased pixel conversion. (Product purchased CPA = Total cost / Product purchased) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Product purchased cost per acquisition \| \| Description \| The average cost to acquire a Product purchased pixel conversion. (Product purchased CPA = Total cost / Product purchased) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__product_purchased_cpa** |
| \| Field label \| Product purchased cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Product purchased pixel conversion. (Product purchased CPA = Total cost / Product purchased) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Product purchased cost per acquisition |
| Description | The average cost to acquire a Product purchased pixel conversion. (Product purchased CPA = Total cost / Product purchased) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__search** \| \| --- \| \| \\| Field label \\| Search \\| \\| --- \\| --- \\| \\| Description \\| The number of search pixel conversions tracked off-Amazon (via Amazon DSP pixel) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Search \| \| Description \| The number of search pixel conversions tracked off-Amazon (via Amazon DSP pixel) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__search** |
| \| Field label \| Search \| \| --- \| --- \| \| Description \| The number of search pixel conversions tracked off-Amazon (via Amazon DSP pixel) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Search |
| Description | The number of search pixel conversions tracked off-Amazon (via Amazon DSP pixel) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__brand_search_14d** \| \| --- \| \| \\| Field label \\| Brand search \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand search pixel conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Brand search \| \| Description \| The number of Brand search pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__brand_search_14d** |
| \| Field label \| Brand search \| \| --- \| --- \| \| Description \| The number of Brand search pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Brand search |
| Description | The number of Brand search pixel conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__brand_search_views_14d** \| \| --- \| \| \\| Field label \\| Brand search view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand search pixel conversions attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Brand search view-through conversions \| \| Description \| The number of Brand search pixel conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__brand_search_views_14d** |
| \| Field label \| Brand search view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand search pixel conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Brand search view-through conversions |
| Description | The number of Brand search pixel conversions attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__brand_search_clicks_14d** \| \| --- \| \| \\| Field label \\| Brand search click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand search pixel conversions attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Brand search click-through conversions \| \| Description \| The number of Brand search pixel conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__brand_search_clicks_14d** |
| \| Field label \| Brand search click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand search pixel conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Brand search click-through conversions |
| Description | The number of Brand search pixel conversions attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__brand_search_cvr_14d** \| \| --- \| \| \\| Field label \\| Brand search conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand search pixel conversions relative to the number of ad impressions. (Brand search CVR = Brand search / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Brand search conversion rate \| \| Description \| The number of Brand search pixel conversions relative to the number of ad impressions. (Brand search CVR = Brand search / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__brand_search_cvr_14d** |
| \| Field label \| Brand search conversion rate \| \| --- \| --- \| \| Description \| The number of Brand search pixel conversions relative to the number of ad impressions. (Brand search CVR = Brand search / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Brand search conversion rate |
| Description | The number of Brand search pixel conversions relative to the number of ad impressions. (Brand search CVR = Brand search / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__brand_search_cpa_14d** \| \| --- \| \| \\| Field label \\| Brand search cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand search pixel conversion. (Brand search CPA = Total cost / Brand search) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Brand search cost per acquisition \| \| Description \| The average cost to acquire a Brand search pixel conversion. (Brand search CPA = Total cost / Brand search) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__brand_search_cpa_14d** |
| \| Field label \| Brand search cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand search pixel conversion. (Brand search CPA = Total cost / Brand search) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Brand search cost per acquisition |
| Description | The average cost to acquire a Brand search pixel conversion. (Brand search CPA = Total cost / Brand search) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__marketing_landing_page_cvr_14d** \| \| --- \| \| \\| Field label \\| Marketing landing page conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Marketing landing page pixel conversions relative to the number of ad impressions. (Marketing landing page CVR = Marketing landing page / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Marketing landing page conversion rate \| \| Description \| The number of Marketing landing page pixel conversions relative to the number of ad impressions. (Marketing landing page CVR = Marketing landing page / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__marketing_landing_page_cvr_14d** |
| \| Field label \| Marketing landing page conversion rate \| \| --- \| --- \| \| Description \| The number of Marketing landing page pixel conversions relative to the number of ad impressions. (Marketing landing page CVR = Marketing landing page / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Marketing landing page conversion rate |
| Description | The number of Marketing landing page pixel conversions relative to the number of ad impressions. (Marketing landing page CVR = Marketing landing page / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__marketing_landing_page_cpa_14d** \| \| --- \| \| \\| Field label \\| Marketing landing page cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Marketing landing page pixel conversion. (Landing page CPA = Total cost / Landing page) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Marketing landing page cost per acquisition \| \| Description \| The average cost to acquire a Marketing landing page pixel conversion. (Landing page CPA = Total cost / Landing page) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__marketing_landing_page_cpa_14d** |
| \| Field label \| Marketing landing page cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Marketing landing page pixel conversion. (Landing page CPA = Total cost / Landing page) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Marketing landing page cost per acquisition |
| Description | The average cost to acquire a Marketing landing page pixel conversion. (Landing page CPA = Total cost / Landing page) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__sign_up_page_cvr_14d** \| \| --- \| \| \\| Field label \\| Sign up page conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Sign up page pixel conversions relative to the number of ad impressions. (Sign up page CVR = Sign up page / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Sign up page conversion rate \| \| Description \| The number of Sign up page pixel conversions relative to the number of ad impressions. (Sign up page CVR = Sign up page / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__sign_up_page_cvr_14d** |
| \| Field label \| Sign up page conversion rate \| \| --- \| --- \| \| Description \| The number of Sign up page pixel conversions relative to the number of ad impressions. (Sign up page CVR = Sign up page / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Sign up page conversion rate |
| Description | The number of Sign up page pixel conversions relative to the number of ad impressions. (Sign up page CVR = Sign up page / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__sign_up_page_cpa_14d** \| \| --- \| \| \\| Field label \\| Sign up page cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Sign up page pixel conversion. (Sign up page CPA = Total cost / Sign up page) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sign up page cost per acquisition \| \| Description \| The average cost to acquire a Sign up page pixel conversion. (Sign up page CPA = Total cost / Sign up page) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__sign_up_page_cpa_14d** |
| \| Field label \| Sign up page cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Sign up page pixel conversion. (Sign up page CPA = Total cost / Sign up page) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Sign up page cost per acquisition |
| Description | The average cost to acquire a Sign up page pixel conversion. (Sign up page CPA = Total cost / Sign up page) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__application_14d** \| \| --- \| \| \\| Field label \\| Application \\| \\| --- \\| --- \\| \\| Description \\| The number of Application conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Application \| \| Description \| The number of Application conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__application_14d** |
| \| Field label \| Application \| \| --- \| --- \| \| Description \| The number of Application conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Application |
| Description | The number of Application conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__application_views_14d** \| \| --- \| \| \\| Field label \\| Application view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Application conversions attributed to an ad view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Application view-through conversions \| \| Description \| The number of Application conversions attributed to an ad view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__application_views_14d** |
| \| Field label \| Application view-through conversions \| \| --- \| --- \| \| Description \| The number of Application conversions attributed to an ad view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Application view-through conversions |
| Description | The number of Application conversions attributed to an ad view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__application_clicks_14d** \| \| --- \| \| \\| Field label \\| Application click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Application conversions attributed to an ad click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Application click-through conversions \| \| Description \| The number of Application conversions attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__application_clicks_14d** |
| \| Field label \| Application click-through conversions \| \| --- \| --- \| \| Description \| The number of Application conversions attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Application click-through conversions |
| Description | The number of Application conversions attributed to an ad click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__application_cvr_14d** \| \| --- \| \| \\| Field label \\| Application conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Application conversions relative to the number of ad impressions. (Application CVR = Application / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Application conversion rate \| \| Description \| The number of Application conversions relative to the number of ad impressions. (Application CVR = Application / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__application_cvr_14d** |
| \| Field label \| Application conversion rate \| \| --- \| --- \| \| Description \| The number of Application conversions relative to the number of ad impressions. (Application CVR = Application / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Application conversion rate |
| Description | The number of Application conversions relative to the number of ad impressions. (Application CVR = Application / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__application_cpa_14d** \| \| --- \| \| \\| Field label \\| Application cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire an Application conversion. (Application CPA = Total cost / Application) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Application cost per acquisition \| \| Description \| The average cost to acquire an Application conversion. (Application CPA = Total cost / Application) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__application_cpa_14d** |
| \| Field label \| Application cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire an Application conversion. (Application CPA = Total cost / Application) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Application cost per acquisition |
| Description | The average cost to acquire an Application conversion. (Application CPA = Total cost / Application) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__game_load_cvr_14d** \| \| --- \| \| \\| Field label \\| Game load conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Game load pixel conversions relative to the number of ad impressions. (Game load CVR = Game load / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Game load conversion rate \| \| Description \| The number of Game load pixel conversions relative to the number of ad impressions. (Game load CVR = Game load / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__game_load_cvr_14d** |
| \| Field label \| Game load conversion rate \| \| --- \| --- \| \| Description \| The number of Game load pixel conversions relative to the number of ad impressions. (Game load CVR = Game load / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Game load conversion rate |
| Description | The number of Game load pixel conversions relative to the number of ad impressions. (Game load CVR = Game load / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__game_load_cpa_14d** \| \| --- \| \| \\| Field label \\| Game load cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Game load pixel conversion. (Game load CPA = Total cost / Game load) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Game load cost per acquisition \| \| Description \| The average cost to acquire a Game load pixel conversion. (Game load CPA = Total cost / Game load) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__game_load_cpa_14d** |
| \| Field label \| Game load cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Game load pixel conversion. (Game load CPA = Total cost / Game load) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Game load cost per acquisition |
| Description | The average cost to acquire a Game load pixel conversion. (Game load CPA = Total cost / Game load) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__widget_load_cvr_14d** \| \| --- \| \| \\| Field label \\| Widget load conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget load pixel conversions relative to the number of ad impressions. (Widget load CVR = Widget load / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Widget load conversion rate \| \| Description \| The number of Widget load pixel conversions relative to the number of ad impressions. (Widget load CVR = Widget load / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__widget_load_cvr_14d** |
| \| Field label \| Widget load conversion rate \| \| --- \| --- \| \| Description \| The number of Widget load pixel conversions relative to the number of ad impressions. (Widget load CVR = Widget load / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Widget load conversion rate |
| Description | The number of Widget load pixel conversions relative to the number of ad impressions. (Widget load CVR = Widget load / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__widget_load_cpa_14d** \| \| --- \| \| \\| Field label \\| Widget load cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Widget load pixel conversion. (Widget load CPA = Total cost / Widget load) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Widget load cost per acquisition \| \| Description \| The average cost to acquire a Widget load pixel conversion. (Widget load CPA = Total cost / Widget load) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__widget_load_cpa_14d** |
| \| Field label \| Widget load cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Widget load pixel conversion. (Widget load CPA = Total cost / Widget load) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Widget load cost per acquisition |
| Description | The average cost to acquire a Widget load pixel conversion. (Widget load CPA = Total cost / Widget load) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__survey_start_cvr_14d** \| \| --- \| \| \\| Field label \\| Survey start conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey start pixel conversions relative to the number of ad impressions. (Survey start CVR = Survey start / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Survey start conversion rate \| \| Description \| The number of Survey start pixel conversions relative to the number of ad impressions. (Survey start CVR = Survey start / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__survey_start_cvr_14d** |
| \| Field label \| Survey start conversion rate \| \| --- \| --- \| \| Description \| The number of Survey start pixel conversions relative to the number of ad impressions. (Survey start CVR = Survey start / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Survey start conversion rate |
| Description | The number of Survey start pixel conversions relative to the number of ad impressions. (Survey start CVR = Survey start / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__survey_start_cpa_14d** \| \| --- \| \| \\| Field label \\| Survey start cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Survey start pixel conversion. (Survey start CPA = Total cost / Survey start) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Survey start cost per acquisition \| \| Description \| The average cost to acquire a Survey start pixel conversion. (Survey start CPA = Total cost / Survey start) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__survey_start_cpa_14d** |
| \| Field label \| Survey start cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Survey start pixel conversion. (Survey start CPA = Total cost / Survey start) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Survey start cost per acquisition |
| Description | The average cost to acquire a Survey start pixel conversion. (Survey start CPA = Total cost / Survey start) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__survey_finish_cvr_14d** \| \| --- \| \| \\| Field label \\| Survey finish conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Survey finish pixel conversions relative to the number of ad impressions. (Survey finish CVR = Survey finish / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Survey finish conversion rate \| \| Description \| The number of Survey finish pixel conversions relative to the number of ad impressions. (Survey finish CVR = Survey finish / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__survey_finish_cvr_14d** |
| \| Field label \| Survey finish conversion rate \| \| --- \| --- \| \| Description \| The number of Survey finish pixel conversions relative to the number of ad impressions. (Survey finish CVR = Survey finish / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Survey finish conversion rate |
| Description | The number of Survey finish pixel conversions relative to the number of ad impressions. (Survey finish CVR = Survey finish / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__survey_finish_cpa_14d** \| \| --- \| \| \\| Field label \\| Survey finish cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Survey finish pixel conversion. (Survey finish CPA = Total cost / Survey finish) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Survey finish cost per acquisition \| \| Description \| The average cost to acquire a Survey finish pixel conversion. (Survey finish CPA = Total cost / Survey finish) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__survey_finish_cpa_14d** |
| \| Field label \| Survey finish cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Survey finish pixel conversion. (Survey finish CPA = Total cost / Survey finish) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Survey finish cost per acquisition |
| Description | The average cost to acquire a Survey finish pixel conversion. (Survey finish CPA = Total cost / Survey finish) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__banner_interaction_cvr_14d** \| \| --- \| \| \\| Field label \\| Banner interaction conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Banner interaction pixel conversions relative to the number of ad impressions. (Banner interaction CVR = Banner interaction / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Banner interaction conversion rate \| \| Description \| The number of Banner interaction pixel conversions relative to the number of ad impressions. (Banner interaction CVR = Banner interaction / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__banner_interaction_cvr_14d** |
| \| Field label \| Banner interaction conversion rate \| \| --- \| --- \| \| Description \| The number of Banner interaction pixel conversions relative to the number of ad impressions. (Banner interaction CVR = Banner interaction / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Banner interaction conversion rate |
| Description | The number of Banner interaction pixel conversions relative to the number of ad impressions. (Banner interaction CVR = Banner interaction / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__banner_interaction_cpa_14d** \| \| --- \| \| \\| Field label \\| Banner interaction cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Banner interaction pixel conversion. (Banner interaction CPA = Total cost / Banner interaction) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Banner interaction cost per acquisition \| \| Description \| The average cost to acquire a Banner interaction pixel conversion. (Banner interaction CPA = Total cost / Banner interaction) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__banner_interaction_cpa_14d** |
| \| Field label \| Banner interaction cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Banner interaction pixel conversion. (Banner interaction CPA = Total cost / Banner interaction) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Banner interaction cost per acquisition |
| Description | The average cost to acquire a Banner interaction pixel conversion. (Banner interaction CPA = Total cost / Banner interaction) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__widget_interaction_cvr_14d** \| \| --- \| \| \\| Field label \\| Widget interaction conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Widget interaction pixel conversions relative to the number of ad impressions. (Widget interaction CVR = Widget interaction / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Widget interaction conversion rate \| \| Description \| The number of Widget interaction pixel conversions relative to the number of ad impressions. (Widget interaction CVR = Widget interaction / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__widget_interaction_cvr_14d** |
| \| Field label \| Widget interaction conversion rate \| \| --- \| --- \| \| Description \| The number of Widget interaction pixel conversions relative to the number of ad impressions. (Widget interaction CVR = Widget interaction / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Widget interaction conversion rate |
| Description | The number of Widget interaction pixel conversions relative to the number of ad impressions. (Widget interaction CVR = Widget interaction / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__widget_interaction_cpa_14d** \| \| --- \| \| \\| Field label \\| Widget interaction cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Widget interaction pixel conversion. (Widget interaction CPA = Total cost / Widget interaction) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Widget interaction cost per acquisition \| \| Description \| The average cost to acquire a Widget interaction pixel conversion. (Widget interaction CPA = Total cost / Widget interaction) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__widget_interaction_cpa_14d** |
| \| Field label \| Widget interaction cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Widget interaction pixel conversion. (Widget interaction CPA = Total cost / Widget interaction) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Widget interaction cost per acquisition |
| Description | The average cost to acquire a Widget interaction pixel conversion. (Widget interaction CPA = Total cost / Widget interaction) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__game_interaction_cvr_14d** \| \| --- \| \| \\| Field label \\| Game interaction conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Game interaction pixel conversions relative to the number of ad impressions. (Game interaction CVR = Game interaction / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Game interaction conversion rate \| \| Description \| The number of Game interaction pixel conversions relative to the number of ad impressions. (Game interaction CVR = Game interaction / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__game_interaction_cvr_14d** |
| \| Field label \| Game interaction conversion rate \| \| --- \| --- \| \| Description \| The number of Game interaction pixel conversions relative to the number of ad impressions. (Game interaction CVR = Game interaction / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Game interaction conversion rate |
| Description | The number of Game interaction pixel conversions relative to the number of ad impressions. (Game interaction CVR = Game interaction / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__game_interaction_cpa_14d** \| \| --- \| \| \\| Field label \\| Game interaction cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Game interaction pixel conversion. (Game interaction CPA = Total cost / Game interaction) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Game interaction cost per acquisition \| \| Description \| The average cost to acquire a Game interaction pixel conversion. (Game interaction CPA = Total cost / Game interaction) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__game_interaction_cpa_14d** |
| \| Field label \| Game interaction cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Game interaction pixel conversion. (Game interaction CPA = Total cost / Game interaction) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Game interaction cost per acquisition |
| Description | The average cost to acquire a Game interaction pixel conversion. (Game interaction CPA = Total cost / Game interaction) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__email_load_cvr_14d** \| \| --- \| \| \\| Field label \\| Email load conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Email load pixel conversions relative to the number of ad impressions. (Email load CVR = Email load / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Email load conversion rate \| \| Description \| The number of Email load pixel conversions relative to the number of ad impressions. (Email load CVR = Email load / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__email_load_cvr_14d** |
| \| Field label \| Email load conversion rate \| \| --- \| --- \| \| Description \| The number of Email load pixel conversions relative to the number of ad impressions. (Email load CVR = Email load / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Email load conversion rate |
| Description | The number of Email load pixel conversions relative to the number of ad impressions. (Email load CVR = Email load / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__email_load_cpa_14d** \| \| --- \| \| \\| Field label \\| Email load cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Email load pixel conversion. (Email load CPA = Total cost / Email load) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Email load cost per acquisition \| \| Description \| The average cost to acquire a Email load pixel conversion. (Email load CPA = Total cost / Email load) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__email_load_cpa_14d** |
| \| Field label \| Email load cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Email load pixel conversion. (Email load CPA = Total cost / Email load) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Email load cost per acquisition |
| Description | The average cost to acquire a Email load pixel conversion. (Email load CPA = Total cost / Email load) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__email_interaction_cvr_14d** \| \| --- \| \| \\| Field label \\| Email interaction conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Email interaction pixel conversions relative to the number of ad impressions. (Email interaction CVR = Email interaction / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Email interaction conversion rate \| \| Description \| The number of Email interaction pixel conversions relative to the number of ad impressions. (Email interaction CVR = Email interaction / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__email_interaction_cvr_14d** |
| \| Field label \| Email interaction conversion rate \| \| --- \| --- \| \| Description \| The number of Email interaction pixel conversions relative to the number of ad impressions. (Email interaction CVR = Email interaction / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Email interaction conversion rate |
| Description | The number of Email interaction pixel conversions relative to the number of ad impressions. (Email interaction CVR = Email interaction / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__email_interaction_cpa_14d** \| \| --- \| \| \\| Field label \\| Email interaction cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Email interaction pixel conversion. (Email interaction CPA = Total cost / Email interaction) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Email interaction cost per acquisition \| \| Description \| The average cost to acquire a Email interaction pixel conversion. (Email interaction CPA = Total cost / Email interaction) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__email_interaction_cpa_14d** |
| \| Field label \| Email interaction cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Email interaction pixel conversion. (Email interaction CPA = Total cost / Email interaction) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Email interaction cost per acquisition |
| Description | The average cost to acquire a Email interaction pixel conversion. (Email interaction CPA = Total cost / Email interaction) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__submit_button_cvr_14d** \| \| --- \| \| \\| Field label \\| Submit button conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Submit button pixel conversions relative to the number of ad impressions. (Submit button CVR = Submit button / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Submit button conversion rate \| \| Description \| The number of Submit button pixel conversions relative to the number of ad impressions. (Submit button CVR = Submit button / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__submit_button_cvr_14d** |
| \| Field label \| Submit button conversion rate \| \| --- \| --- \| \| Description \| The number of Submit button pixel conversions relative to the number of ad impressions. (Submit button CVR = Submit button / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Submit button conversion rate |
| Description | The number of Submit button pixel conversions relative to the number of ad impressions. (Submit button CVR = Submit button / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__submit_button_cpa_14d** \| \| --- \| \| \\| Field label \\| Submit button cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Submit button pixel conversion. (Submit button CPA = Total cost / Submit button) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Submit button cost per acquisition \| \| Description \| The average cost to acquire a Submit button pixel conversion. (Submit button CPA = Total cost / Submit button) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__submit_button_cpa_14d** |
| \| Field label \| Submit button cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Submit button pixel conversion. (Submit button CPA = Total cost / Submit button) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Submit button cost per acquisition |
| Description | The average cost to acquire a Submit button pixel conversion. (Submit button CPA = Total cost / Submit button) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__purchase_button_cvr_14d** \| \| --- \| \| \\| Field label \\| Purchase button conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Purchase button pixel conversions relative to the number of ad impressions. (Purchase button CVR = Purchase button / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Purchase button conversion rate \| \| Description \| The number of Purchase button pixel conversions relative to the number of ad impressions. (Purchase button CVR = Purchase button / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__purchase_button_cvr_14d** |
| \| Field label \| Purchase button conversion rate \| \| --- \| --- \| \| Description \| The number of Purchase button pixel conversions relative to the number of ad impressions. (Purchase button CVR = Purchase button / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Purchase button conversion rate |
| Description | The number of Purchase button pixel conversions relative to the number of ad impressions. (Purchase button CVR = Purchase button / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__purchase_button_cpa_14d** \| \| --- \| \| \\| Field label \\| Purchase button cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Purchase button pixel conversion. (Purchase button CPA = Total cost / Purchase button) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Purchase button cost per acquisition \| \| Description \| The average cost to acquire a Purchase button pixel conversion. (Purchase button CPA = Total cost / Purchase button) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__purchase_button_cpa_14d** |
| \| Field label \| Purchase button cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Purchase button pixel conversion. (Purchase button CPA = Total cost / Purchase button) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Purchase button cost per acquisition |
| Description | The average cost to acquire a Purchase button pixel conversion. (Purchase button CPA = Total cost / Purchase button) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__click_on_redirect_cvr_14d** \| \| --- \| \| \\| Field label \\| Click on redirect conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Click on redirect pixel conversions relative to the number of ad impressions. (Click on redirect CVR = Click on redirect / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Click on redirect conversion rate \| \| Description \| The number of Click on redirect pixel conversions relative to the number of ad impressions. (Click on redirect CVR = Click on redirect / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__click_on_redirect_cvr_14d** |
| \| Field label \| Click on redirect conversion rate \| \| --- \| --- \| \| Description \| The number of Click on redirect pixel conversions relative to the number of ad impressions. (Click on redirect CVR = Click on redirect / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Click on redirect conversion rate |
| Description | The number of Click on redirect pixel conversions relative to the number of ad impressions. (Click on redirect CVR = Click on redirect / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__click_on_redirect_cpa_14d** \| \| --- \| \| \\| Field label \\| Click on redirect cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Click on redirect pixel conversion. (Click on redirect CPA = Total cost / Click on redirect) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Click on redirect cost per acquisition \| \| Description \| The average cost to acquire a Click on redirect pixel conversion. (Click on redirect CPA = Total cost / Click on redirect) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__click_on_redirect_cpa_14d** |
| \| Field label \| Click on redirect cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Click on redirect pixel conversion. (Click on redirect CPA = Total cost / Click on redirect) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Click on redirect cost per acquisition |
| Description | The average cost to acquire a Click on redirect pixel conversion. (Click on redirect CPA = Total cost / Click on redirect) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__subscription_button_cvr_14d** \| \| --- \| \| \\| Field label \\| Subscription button conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Subscription button pixel conversions relative to the number of ad impressions. (Subscription button CVR = Subscription button / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Subscription button conversion rate \| \| Description \| The number of Subscription button pixel conversions relative to the number of ad impressions. (Subscription button CVR = Subscription button / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__subscription_button_cvr_14d** |
| \| Field label \| Subscription button conversion rate \| \| --- \| --- \| \| Description \| The number of Subscription button pixel conversions relative to the number of ad impressions. (Subscription button CVR = Subscription button / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Subscription button conversion rate |
| Description | The number of Subscription button pixel conversions relative to the number of ad impressions. (Subscription button CVR = Subscription button / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__subscription_button_cpa_14d** \| \| --- \| \| \\| Field label \\| Subscription button cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Subscription button pixel conversion. (Subscription button CPA = Total cost / Subscription button) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Subscription button cost per acquisition \| \| Description \| The average cost to acquire a Subscription button pixel conversion. (Subscription button CPA = Total cost / Subscription button) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__subscription_button_cpa_14d** |
| \| Field label \| Subscription button cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Subscription button pixel conversion. (Subscription button CPA = Total cost / Subscription button) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Subscription button cost per acquisition |
| Description | The average cost to acquire a Subscription button pixel conversion. (Subscription button CPA = Total cost / Subscription button) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__success_page_cvr_14d** \| \| --- \| \| \\| Field label \\| Success page conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Success page pixel conversions relative to the number of ad impressions. (Success page CVR = Success page / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Success page conversion rate \| \| Description \| The number of Success page pixel conversions relative to the number of ad impressions. (Success page CVR = Success page / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__success_page_cvr_14d** |
| \| Field label \| Success page conversion rate \| \| --- \| --- \| \| Description \| The number of Success page pixel conversions relative to the number of ad impressions. (Success page CVR = Success page / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Success page conversion rate |
| Description | The number of Success page pixel conversions relative to the number of ad impressions. (Success page CVR = Success page / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__success_page_cpa_14d** \| \| --- \| \| \\| Field label \\| Success page cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Success page pixel conversion. (Success page CPA = Total cost / Success page) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Success page cost per acquisition \| \| Description \| The average cost to acquire a Success page pixel conversion. (Success page CPA = Total cost / Success page) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__success_page_cpa_14d** |
| \| Field label \| Success page cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Success page pixel conversion. (Success page CPA = Total cost / Success page) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Success page cost per acquisition |
| Description | The average cost to acquire a Success page pixel conversion. (Success page CPA = Total cost / Success page) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__thank_you_page_cvr_14d** \| \| --- \| \| \\| Field label \\| Thank you page conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Thank you page pixel conversions relative to the number of ad impressions. (Thank you page CVR = Thank you page / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Thank you page conversion rate \| \| Description \| The number of Thank you page pixel conversions relative to the number of ad impressions. (Thank you page CVR = Thank you page / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__thank_you_page_cvr_14d** |
| \| Field label \| Thank you page conversion rate \| \| --- \| --- \| \| Description \| The number of Thank you page pixel conversions relative to the number of ad impressions. (Thank you page CVR = Thank you page / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Thank you page conversion rate |
| Description | The number of Thank you page pixel conversions relative to the number of ad impressions. (Thank you page CVR = Thank you page / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__thank_you_page_cpa_14d** \| \| --- \| \| \\| Field label \\| Thank you page cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Thank you page pixel conversion. (Thank you page CPA = Total cost / Thank you page) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Thank you page cost per acquisition \| \| Description \| The average cost to acquire a Thank you page pixel conversion. (Thank you page CPA = Total cost / Thank you page) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__thank_you_page_cpa_14d** |
| \| Field label \| Thank you page cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Thank you page pixel conversion. (Thank you page CPA = Total cost / Thank you page) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Thank you page cost per acquisition |
| Description | The average cost to acquire a Thank you page pixel conversion. (Thank you page CPA = Total cost / Thank you page) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__registration_form_cvr_14d** \| \| --- \| \| \\| Field label \\| Registration form conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration form pixel conversions relative to the number of ad impressions. (Registration form CVR = Registration form / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Registration form conversion rate \| \| Description \| The number of Registration form pixel conversions relative to the number of ad impressions. (Registration form CVR = Registration form / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__registration_form_cvr_14d** |
| \| Field label \| Registration form conversion rate \| \| --- \| --- \| \| Description \| The number of Registration form pixel conversions relative to the number of ad impressions. (Registration form CVR = Registration form / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Registration form conversion rate |
| Description | The number of Registration form pixel conversions relative to the number of ad impressions. (Registration form CVR = Registration form / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__registration_form_cpa_14d** \| \| --- \| \| \\| Field label \\| Registration form cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Registration form pixel conversion. (Registration form CPA = Total cost / Registration form) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Registration form cost per acquisition \| \| Description \| The average cost to acquire a Registration form pixel conversion. (Registration form CPA = Total cost / Registration form) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__registration_form_cpa_14d** |
| \| Field label \| Registration form cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Registration form pixel conversion. (Registration form CPA = Total cost / Registration form) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Registration form cost per acquisition |
| Description | The average cost to acquire a Registration form pixel conversion. (Registration form CPA = Total cost / Registration form) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__registration_confirm_page_cvr_14d** \| \| --- \| \| \\| Field label \\| Registration confirm page conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Registration confirm page pixel conversions relative to the number of ad impressions. (Registration confirm page CVR = Registration confirm page / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Registration confirm page conversion rate \| \| Description \| The number of Registration confirm page pixel conversions relative to the number of ad impressions. (Registration confirm page CVR = Registration confirm page / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__registration_confirm_page_cvr_14d** |
| \| Field label \| Registration confirm page conversion rate \| \| --- \| --- \| \| Description \| The number of Registration confirm page pixel conversions relative to the number of ad impressions. (Registration confirm page CVR = Registration confirm page / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Registration confirm page conversion rate |
| Description | The number of Registration confirm page pixel conversions relative to the number of ad impressions. (Registration confirm page CVR = Registration confirm page / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__registration_confirm_page_cpa_14d** \| \| --- \| \| \\| Field label \\| Registration confirm page cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Registration confirm page pixel conversion. (Registration confirm page CPA = Total cost / Registration confirm page) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Registration confirm page cost per acquisition \| \| Description \| The average cost to acquire a Registration confirm page pixel conversion. (Registration confirm page CPA = Total cost / Registration confirm page) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__registration_confirm_page_cpa_14d** |
| \| Field label \| Registration confirm page cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Registration confirm page pixel conversion. (Registration confirm page CPA = Total cost / Registration confirm page) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Registration confirm page cost per acquisition |
| Description | The average cost to acquire a Registration confirm page pixel conversion. (Registration confirm page CPA = Total cost / Registration confirm page) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__store_locator_page_cvr_14d** \| \| --- \| \| \\| Field label \\| Store locator page conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Store locator page pixel conversions relative to the number of ad impressions. (Store locator page CVR = Store locator page / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Store locator page conversion rate \| \| Description \| The number of Store locator page pixel conversions relative to the number of ad impressions. (Store locator page CVR = Store locator page / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__store_locator_page_cvr_14d** |
| \| Field label \| Store locator page conversion rate \| \| --- \| --- \| \| Description \| The number of Store locator page pixel conversions relative to the number of ad impressions. (Store locator page CVR = Store locator page / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Store locator page conversion rate |
| Description | The number of Store locator page pixel conversions relative to the number of ad impressions. (Store locator page CVR = Store locator page / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__store_locator_page_cpa_14d** \| \| --- \| \| \\| Field label \\| Store locator page cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Store locator page pixel conversion. (Store locator page CPA = Total cost / Store locator page) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Store locator page cost per acquisition \| \| Description \| The average cost to acquire a Store locator page pixel conversion. (Store locator page CPA = Total cost / Store locator page) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__store_locator_page_cpa_14d** |
| \| Field label \| Store locator page cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Store locator page pixel conversion. (Store locator page CPA = Total cost / Store locator page) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Store locator page cost per acquisition |
| Description | The average cost to acquire a Store locator page pixel conversion. (Store locator page CPA = Total cost / Store locator page) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__brand_store_engagement_1_cvr** \| \| --- \| \| \\| Field label \\| Brand store engagement 1 conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 1 pixel conversions relative to the number of ad impressions. (Brand store engagement 1 CVR = Brand store engagement 1 / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Brand store engagement 1 conversion rate \| \| Description \| The number of Brand store engagement 1 pixel conversions relative to the number of ad impressions. (Brand store engagement 1 CVR = Brand store engagement 1 / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__brand_store_engagement_1_cvr** |
| \| Field label \| Brand store engagement 1 conversion rate \| \| --- \| --- \| \| Description \| The number of Brand store engagement 1 pixel conversions relative to the number of ad impressions. (Brand store engagement 1 CVR = Brand store engagement 1 / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Brand store engagement 1 conversion rate |
| Description | The number of Brand store engagement 1 pixel conversions relative to the number of ad impressions. (Brand store engagement 1 CVR = Brand store engagement 1 / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__brand_store_engagement_1_cpa** \| \| --- \| \| \\| Field label \\| Brand store engagement 1 cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand store engagement 1 pixel conversion. (Brand store engagement 1 CPA = Total cost / Brand store engagement 1) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Brand store engagement 1 cost per acquisition \| \| Description \| The average cost to acquire a Brand store engagement 1 pixel conversion. (Brand store engagement 1 CPA = Total cost / Brand store engagement 1) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__brand_store_engagement_1_cpa** |
| \| Field label \| Brand store engagement 1 cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand store engagement 1 pixel conversion. (Brand store engagement 1 CPA = Total cost / Brand store engagement 1) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Brand store engagement 1 cost per acquisition |
| Description | The average cost to acquire a Brand store engagement 1 pixel conversion. (Brand store engagement 1 CPA = Total cost / Brand store engagement 1) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__brand_store_engagement_2_cvr** \| \| --- \| \| \\| Field label \\| Brand store engagement 2 conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 2 pixel conversions relative to the number of ad impressions. (Brand store engagement 2 CVR = Brand store engagement 2 / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Brand store engagement 2 conversion rate \| \| Description \| The number of Brand store engagement 2 pixel conversions relative to the number of ad impressions. (Brand store engagement 2 CVR = Brand store engagement 2 / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__brand_store_engagement_2_cvr** |
| \| Field label \| Brand store engagement 2 conversion rate \| \| --- \| --- \| \| Description \| The number of Brand store engagement 2 pixel conversions relative to the number of ad impressions. (Brand store engagement 2 CVR = Brand store engagement 2 / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Brand store engagement 2 conversion rate |
| Description | The number of Brand store engagement 2 pixel conversions relative to the number of ad impressions. (Brand store engagement 2 CVR = Brand store engagement 2 / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__brand_store_engagement_2_cpa** \| \| --- \| \| \\| Field label \\| Brand store engagement 2 cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand store engagement 2 pixel conversion. (Brand store engagement 2 CPA = Total cost / Brand store engagement 2) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Brand store engagement 2 cost per acquisition \| \| Description \| The average cost to acquire a Brand store engagement 2 pixel conversion. (Brand store engagement 2 CPA = Total cost / Brand store engagement 2) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__brand_store_engagement_2_cpa** |
| \| Field label \| Brand store engagement 2 cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand store engagement 2 pixel conversion. (Brand store engagement 2 CPA = Total cost / Brand store engagement 2) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Brand store engagement 2 cost per acquisition |
| Description | The average cost to acquire a Brand store engagement 2 pixel conversion. (Brand store engagement 2 CPA = Total cost / Brand store engagement 2) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__brand_store_engagement_3_cvr** \| \| --- \| \| \\| Field label \\| Brand store engagement 3 conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 3 pixel conversions relative to the number of ad impressions. (Brand store engagement 3 CVR = Brand store engagement 3 / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Brand store engagement 3 conversion rate \| \| Description \| The number of Brand store engagement 3 pixel conversions relative to the number of ad impressions. (Brand store engagement 3 CVR = Brand store engagement 3 / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__brand_store_engagement_3_cvr** |
| \| Field label \| Brand store engagement 3 conversion rate \| \| --- \| --- \| \| Description \| The number of Brand store engagement 3 pixel conversions relative to the number of ad impressions. (Brand store engagement 3 CVR = Brand store engagement 3 / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Brand store engagement 3 conversion rate |
| Description | The number of Brand store engagement 3 pixel conversions relative to the number of ad impressions. (Brand store engagement 3 CVR = Brand store engagement 3 / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__brand_store_engagement_3_cpa** \| \| --- \| \| \\| Field label \\| Brand store engagement 3 cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand store engagement 3 pixel conversion. (Brand store engagement 3 CPA = Total cost / Brand store engagement 3) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Brand store engagement 3 cost per acquisition \| \| Description \| The average cost to acquire a Brand store engagement 3 pixel conversion. (Brand store engagement 3 CPA = Total cost / Brand store engagement 3) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__brand_store_engagement_3_cpa** |
| \| Field label \| Brand store engagement 3 cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand store engagement 3 pixel conversion. (Brand store engagement 3 CPA = Total cost / Brand store engagement 3) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Brand store engagement 3 cost per acquisition |
| Description | The average cost to acquire a Brand store engagement 3 pixel conversion. (Brand store engagement 3 CPA = Total cost / Brand store engagement 3) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__brand_store_engagement_4_cvr** \| \| --- \| \| \\| Field label \\| Brand store engagement 4 conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 4 pixel conversions relative to the number of ad impressions. (Brand store engagement 4 CVR = Brand store engagement 4 / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Brand store engagement 4 conversion rate \| \| Description \| The number of Brand store engagement 4 pixel conversions relative to the number of ad impressions. (Brand store engagement 4 CVR = Brand store engagement 4 / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__brand_store_engagement_4_cvr** |
| \| Field label \| Brand store engagement 4 conversion rate \| \| --- \| --- \| \| Description \| The number of Brand store engagement 4 pixel conversions relative to the number of ad impressions. (Brand store engagement 4 CVR = Brand store engagement 4 / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Brand store engagement 4 conversion rate |
| Description | The number of Brand store engagement 4 pixel conversions relative to the number of ad impressions. (Brand store engagement 4 CVR = Brand store engagement 4 / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__brand_store_engagement_4_cpa** \| \| --- \| \| \\| Field label \\| Brand store engagement 4 cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand store engagement 4 pixel conversion. (Brand store engagement 4 CPA = Total cost / Brand store engagement 4) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Brand store engagement 4 cost per acquisition \| \| Description \| The average cost to acquire a Brand store engagement 4 pixel conversion. (Brand store engagement 4 CPA = Total cost / Brand store engagement 4) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__brand_store_engagement_4_cpa** |
| \| Field label \| Brand store engagement 4 cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand store engagement 4 pixel conversion. (Brand store engagement 4 CPA = Total cost / Brand store engagement 4) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Brand store engagement 4 cost per acquisition |
| Description | The average cost to acquire a Brand store engagement 4 pixel conversion. (Brand store engagement 4 CPA = Total cost / Brand store engagement 4) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__brand_store_engagement_5_cvr** \| \| --- \| \| \\| Field label \\| Brand store engagement 5 conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 5 pixel conversions relative to the number of ad impressions. (Brand store engagement 5 CVR = Brand store engagement 5 / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Brand store engagement 5 conversion rate \| \| Description \| The number of Brand store engagement 5 pixel conversions relative to the number of ad impressions. (Brand store engagement 5 CVR = Brand store engagement 5 / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__brand_store_engagement_5_cvr** |
| \| Field label \| Brand store engagement 5 conversion rate \| \| --- \| --- \| \| Description \| The number of Brand store engagement 5 pixel conversions relative to the number of ad impressions. (Brand store engagement 5 CVR = Brand store engagement 5 / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Brand store engagement 5 conversion rate |
| Description | The number of Brand store engagement 5 pixel conversions relative to the number of ad impressions. (Brand store engagement 5 CVR = Brand store engagement 5 / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__brand_store_engagement_5_cpa** \| \| --- \| \| \\| Field label \\| Brand store engagement 5 cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand store engagement 5 pixel conversion. (Brand store engagement 5 CPA = Total cost / Brand store engagement 5) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Brand store engagement 5 cost per acquisition \| \| Description \| The average cost to acquire a Brand store engagement 5 pixel conversion. (Brand store engagement 5 CPA = Total cost / Brand store engagement 5) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__brand_store_engagement_5_cpa** |
| \| Field label \| Brand store engagement 5 cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand store engagement 5 pixel conversion. (Brand store engagement 5 CPA = Total cost / Brand store engagement 5) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Brand store engagement 5 cost per acquisition |
| Description | The average cost to acquire a Brand store engagement 5 pixel conversion. (Brand store engagement 5 CPA = Total cost / Brand store engagement 5) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__brand_store_engagement_6_cvr** \| \| --- \| \| \\| Field label \\| Brand store engagement 6 conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 6 pixel conversions relative to the number of ad impressions. (Brand store engagement 6 CVR = Brand store engagement 6 / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Brand store engagement 6 conversion rate \| \| Description \| The number of Brand store engagement 6 pixel conversions relative to the number of ad impressions. (Brand store engagement 6 CVR = Brand store engagement 6 / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__brand_store_engagement_6_cvr** |
| \| Field label \| Brand store engagement 6 conversion rate \| \| --- \| --- \| \| Description \| The number of Brand store engagement 6 pixel conversions relative to the number of ad impressions. (Brand store engagement 6 CVR = Brand store engagement 6 / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Brand store engagement 6 conversion rate |
| Description | The number of Brand store engagement 6 pixel conversions relative to the number of ad impressions. (Brand store engagement 6 CVR = Brand store engagement 6 / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__brand_store_engagement_6_cpa** \| \| --- \| \| \\| Field label \\| Brand store engagement 6 cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand store engagement 6 pixel conversion. (Brand store engagement 6 CPA = Total cost / Brand store engagement 6) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Brand store engagement 6 cost per acquisition \| \| Description \| The average cost to acquire a Brand store engagement 6 pixel conversion. (Brand store engagement 6 CPA = Total cost / Brand store engagement 6) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__brand_store_engagement_6_cpa** |
| \| Field label \| Brand store engagement 6 cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand store engagement 6 pixel conversion. (Brand store engagement 6 CPA = Total cost / Brand store engagement 6) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Brand store engagement 6 cost per acquisition |
| Description | The average cost to acquire a Brand store engagement 6 pixel conversion. (Brand store engagement 6 CPA = Total cost / Brand store engagement 6) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__brand_store_engagement_7_cvr** \| \| --- \| \| \\| Field label \\| Brand store engagement 7 conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand store engagement 7 pixel conversions relative to the number of ad impressions. (Brand store engagement 7 CVR = Brand store engagement 7 / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Brand store engagement 7 conversion rate \| \| Description \| The number of Brand store engagement 7 pixel conversions relative to the number of ad impressions. (Brand store engagement 7 CVR = Brand store engagement 7 / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__brand_store_engagement_7_cvr** |
| \| Field label \| Brand store engagement 7 conversion rate \| \| --- \| --- \| \| Description \| The number of Brand store engagement 7 pixel conversions relative to the number of ad impressions. (Brand store engagement 7 CVR = Brand store engagement 7 / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Brand store engagement 7 conversion rate |
| Description | The number of Brand store engagement 7 pixel conversions relative to the number of ad impressions. (Brand store engagement 7 CVR = Brand store engagement 7 / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__brand_store_engagement_7_cpa** \| \| --- \| \| \\| Field label \\| Brand store engagement 7 cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand store engagement 7 pixel conversion. (Brand store engagement 7 CPA = Total cost / Brand store engagement 7) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Brand store engagement 7 cost per acquisition \| \| Description \| The average cost to acquire a Brand store engagement 7 pixel conversion. (Brand store engagement 7 CPA = Total cost / Brand store engagement 7) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__brand_store_engagement_7_cpa** |
| \| Field label \| Brand store engagement 7 cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand store engagement 7 pixel conversion. (Brand store engagement 7 CPA = Total cost / Brand store engagement 7) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Brand store engagement 7 cost per acquisition |
| Description | The average cost to acquire a Brand store engagement 7 pixel conversion. (Brand store engagement 7 CPA = Total cost / Brand store engagement 7) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__added_to_shopping_cart_14d** \| \| --- \| \| \\| Field label \\| Added to shopping cart \\| \\| --- \\| --- \\| \\| Description \\| The number of Added to shopping cart pixel conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Added to shopping cart \| \| Description \| The number of Added to shopping cart pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__added_to_shopping_cart_14d** |
| \| Field label \| Added to shopping cart \| \| --- \| --- \| \| Description \| The number of Added to shopping cart pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Added to shopping cart |
| Description | The number of Added to shopping cart pixel conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__added_to_shopping_cart_views_14d** \| \| --- \| \| \\| Field label \\| Added to shopping cart view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Added to shopping cart pixel conversions attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Added to shopping cart view-through conversions \| \| Description \| The number of Added to shopping cart pixel conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__added_to_shopping_cart_views_14d** |
| \| Field label \| Added to shopping cart view-through conversions \| \| --- \| --- \| \| Description \| The number of Added to shopping cart pixel conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Added to shopping cart view-through conversions |
| Description | The number of Added to shopping cart pixel conversions attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__added_to_shopping_cart_clicks_14d** \| \| --- \| \| \\| Field label \\| Added to shopping cart click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Added to shopping cart pixel conversions attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Added to shopping cart click-through conversions \| \| Description \| The number of Added to shopping cart pixel conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__added_to_shopping_cart_clicks_14d** |
| \| Field label \| Added to shopping cart click-through conversions \| \| --- \| --- \| \| Description \| The number of Added to shopping cart pixel conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Added to shopping cart click-through conversions |
| Description | The number of Added to shopping cart pixel conversions attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__added_to_shopping_cart_cvr_14d** \| \| --- \| \| \\| Field label \\| Added to shopping cart conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Added to shopping cart pixel conversions relative to the number of ad impressions. (Added to shopping cart CVR = Added to shopping cart / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Added to shopping cart conversion rate \| \| Description \| The number of Added to shopping cart pixel conversions relative to the number of ad impressions. (Added to shopping cart CVR = Added to shopping cart / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__added_to_shopping_cart_cvr_14d** |
| \| Field label \| Added to shopping cart conversion rate \| \| --- \| --- \| \| Description \| The number of Added to shopping cart pixel conversions relative to the number of ad impressions. (Added to shopping cart CVR = Added to shopping cart / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Added to shopping cart conversion rate |
| Description | The number of Added to shopping cart pixel conversions relative to the number of ad impressions. (Added to shopping cart CVR = Added to shopping cart / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__added_to_shopping_cart_cpa_14d** \| \| --- \| \| \\| Field label \\| Added to shopping cart cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Added to shopping cart pixel conversion. (Added to shopping cart CPA = Total cost / Added to shopping cart) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Added to shopping cart cost per acquisition \| \| Description \| The average cost to acquire a Added to shopping cart pixel conversion. (Added to shopping cart CPA = Total cost / Added to shopping cart) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__added_to_shopping_cart_cpa_14d** |
| \| Field label \| Added to shopping cart cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Added to shopping cart pixel conversion. (Added to shopping cart CPA = Total cost / Added to shopping cart) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Added to shopping cart cost per acquisition |
| Description | The average cost to acquire a Added to shopping cart pixel conversion. (Added to shopping cart CPA = Total cost / Added to shopping cart) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__message_sent_cvr_14d** \| \| --- \| \| \\| Field label \\| Message sent conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Message sent pixel conversions relative to the number of ad impressions. (Message sent CVR = Message sent / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Message sent conversion rate \| \| Description \| The number of Message sent pixel conversions relative to the number of ad impressions. (Message sent CVR = Message sent / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__message_sent_cvr_14d** |
| \| Field label \| Message sent conversion rate \| \| --- \| --- \| \| Description \| The number of Message sent pixel conversions relative to the number of ad impressions. (Message sent CVR = Message sent / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Message sent conversion rate |
| Description | The number of Message sent pixel conversions relative to the number of ad impressions. (Message sent CVR = Message sent / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__message_sent_cpa_14d** \| \| --- \| \| \\| Field label \\| Message sent cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Message sent pixel conversion. (Message sent CPA = Total cost / Message sent) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Message sent cost per acquisition \| \| Description \| The average cost to acquire a Message sent pixel conversion. (Message sent CPA = Total cost / Message sent) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__message_sent_cpa_14d** |
| \| Field label \| Message sent cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Message sent pixel conversion. (Message sent CPA = Total cost / Message sent) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Message sent cost per acquisition |
| Description | The average cost to acquire a Message sent pixel conversion. (Message sent CPA = Total cost / Message sent) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__mashup_click_to_page_cvr** \| \| --- \| \| \\| Field label \\| Mashup click to page conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup click to page pixel conversions relative to the number of ad impressions. (Mashup click to page CVR = Mashup click to page / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Mashup click to page conversion rate \| \| Description \| The number of Mashup click to page pixel conversions relative to the number of ad impressions. (Mashup click to page CVR = Mashup click to page / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__mashup_click_to_page_cvr** |
| \| Field label \| Mashup click to page conversion rate \| \| --- \| --- \| \| Description \| The number of Mashup click to page pixel conversions relative to the number of ad impressions. (Mashup click to page CVR = Mashup click to page / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Mashup click to page conversion rate |
| Description | The number of Mashup click to page pixel conversions relative to the number of ad impressions. (Mashup click to page CVR = Mashup click to page / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__mashup_click_to_page_cpa** \| \| --- \| \| \\| Field label \\| Mashup click to page cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mashup click to page pixel conversion. (Mashup click to page CPA = Total cost / Mashup click to page) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Mashup click to page cost per acquisition \| \| Description \| The average cost to acquire a Mashup click to page pixel conversion. (Mashup click to page CPA = Total cost / Mashup click to page) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__mashup_click_to_page_cpa** |
| \| Field label \| Mashup click to page cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mashup click to page pixel conversion. (Mashup click to page CPA = Total cost / Mashup click to page) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Mashup click to page cost per acquisition |
| Description | The average cost to acquire a Mashup click to page pixel conversion. (Mashup click to page CPA = Total cost / Mashup click to page) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__mashup_backup_image_cvr** \| \| --- \| \| \\| Field label \\| Mashup backup image conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup backup image pixel conversions relative to the number of ad impressions. (Mashup backup image CVR = Mashup backup image / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Mashup backup image conversion rate \| \| Description \| The number of Mashup backup image pixel conversions relative to the number of ad impressions. (Mashup backup image CVR = Mashup backup image / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__mashup_backup_image_cvr** |
| \| Field label \| Mashup backup image conversion rate \| \| --- \| --- \| \| Description \| The number of Mashup backup image pixel conversions relative to the number of ad impressions. (Mashup backup image CVR = Mashup backup image / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Mashup backup image conversion rate |
| Description | The number of Mashup backup image pixel conversions relative to the number of ad impressions. (Mashup backup image CVR = Mashup backup image / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__mashup_backup_image_cpa** \| \| --- \| \| \\| Field label \\| Mashup backup image cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mashup backup image pixel conversion. (Mashup backup image CPA = Total cost / Mashup backup image) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Mashup backup image cost per acquisition \| \| Description \| The average cost to acquire a Mashup backup image pixel conversion. (Mashup backup image CPA = Total cost / Mashup backup image) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__mashup_backup_image_cpa** |
| \| Field label \| Mashup backup image cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mashup backup image pixel conversion. (Mashup backup image CPA = Total cost / Mashup backup image) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Mashup backup image cost per acquisition |
| Description | The average cost to acquire a Mashup backup image pixel conversion. (Mashup backup image CPA = Total cost / Mashup backup image) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__homepage_visit_cvr_14d** \| \| --- \| \| \\| Field label \\| Homepage visit conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Homepage visit pixel conversions relative to the number of ad impressions. (Homepage visit CVR = Homepage visit / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Homepage visit conversion rate \| \| Description \| The number of Homepage visit pixel conversions relative to the number of ad impressions. (Homepage visit CVR = Homepage visit / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__homepage_visit_cvr_14d** |
| \| Field label \| Homepage visit conversion rate \| \| --- \| --- \| \| Description \| The number of Homepage visit pixel conversions relative to the number of ad impressions. (Homepage visit CVR = Homepage visit / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Homepage visit conversion rate |
| Description | The number of Homepage visit pixel conversions relative to the number of ad impressions. (Homepage visit CVR = Homepage visit / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__homepage_visit_cpa_14d** \| \| --- \| \| \\| Field label \\| Homepage visit cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Homepage visit pixel conversion. (Homepage visit CPA = Total cost / Homepage visit) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Homepage visit cost per acquisition \| \| Description \| The average cost to acquire a Homepage visit pixel conversion. (Homepage visit CPA = Total cost / Homepage visit) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__homepage_visit_cpa_14d** |
| \| Field label \| Homepage visit cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Homepage visit pixel conversion. (Homepage visit CPA = Total cost / Homepage visit) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Homepage visit cost per acquisition |
| Description | The average cost to acquire a Homepage visit pixel conversion. (Homepage visit CPA = Total cost / Homepage visit) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__mashup_add_to_cart_cvr_14d** \| \| --- \| \| \\| Field label \\| Mashup add to cart conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to cart pixel conversions relative to the number of ad impressions. (Mashup add to cart CVR = Mashup add to cart / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Mashup add to cart conversion rate \| \| Description \| The number of Mashup add to cart pixel conversions relative to the number of ad impressions. (Mashup add to cart CVR = Mashup add to cart / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__mashup_add_to_cart_cvr_14d** |
| \| Field label \| Mashup add to cart conversion rate \| \| --- \| --- \| \| Description \| The number of Mashup add to cart pixel conversions relative to the number of ad impressions. (Mashup add to cart CVR = Mashup add to cart / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Mashup add to cart conversion rate |
| Description | The number of Mashup add to cart pixel conversions relative to the number of ad impressions. (Mashup add to cart CVR = Mashup add to cart / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__mashup_add_to_cart_cpa_14d** \| \| --- \| \| \\| Field label \\| Mashup add to cart cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mashup add to cart pixel conversion. (Mashup add to cart CPA = Total cost / Mashup add to cart) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Mashup add to cart cost per acquisition \| \| Description \| The average cost to acquire a Mashup add to cart pixel conversion. (Mashup add to cart CPA = Total cost / Mashup add to cart) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__mashup_add_to_cart_cpa_14d** |
| \| Field label \| Mashup add to cart cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mashup add to cart pixel conversion. (Mashup add to cart CPA = Total cost / Mashup add to cart) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Mashup add to cart cost per acquisition |
| Description | The average cost to acquire a Mashup add to cart pixel conversion. (Mashup add to cart CPA = Total cost / Mashup add to cart) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__mashup_add_to_wishlist_cvr_14d** \| \| --- \| \| \\| Field label \\| Mashup add to wishlist conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup add to wishlist pixel conversions relative to the number of ad impressions. (Mashup add to wishlist CVR = Mashup add to wishlist / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Mashup add to wishlist conversion rate \| \| Description \| The number of Mashup add to wishlist pixel conversions relative to the number of ad impressions. (Mashup add to wishlist CVR = Mashup add to wishlist / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__mashup_add_to_wishlist_cvr_14d** |
| \| Field label \| Mashup add to wishlist conversion rate \| \| --- \| --- \| \| Description \| The number of Mashup add to wishlist pixel conversions relative to the number of ad impressions. (Mashup add to wishlist CVR = Mashup add to wishlist / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Mashup add to wishlist conversion rate |
| Description | The number of Mashup add to wishlist pixel conversions relative to the number of ad impressions. (Mashup add to wishlist CVR = Mashup add to wishlist / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__mashup_add_to_wishlist_cpa_14d** \| \| --- \| \| \\| Field label \\| Mashup add to wishlist cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mashup add to wishlist pixel conversion. (Mashup add to wishlist CPA = Total cost / Mashup add to wishlist) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Mashup add to wishlist cost per acquisition \| \| Description \| The average cost to acquire a Mashup add to wishlist pixel conversion. (Mashup add to wishlist CPA = Total cost / Mashup add to wishlist) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__mashup_add_to_wishlist_cpa_14d** |
| \| Field label \| Mashup add to wishlist cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mashup add to wishlist pixel conversion. (Mashup add to wishlist CPA = Total cost / Mashup add to wishlist) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Mashup add to wishlist cost per acquisition |
| Description | The average cost to acquire a Mashup add to wishlist pixel conversion. (Mashup add to wishlist CPA = Total cost / Mashup add to wishlist) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__mashup_subscribe_and_save_cvr_14d** \| \| --- \| \| \\| Field label \\| Mashup subscribe and save conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup subscribe and save pixel conversions relative to the number of ad impressions. (Mashup subscribe and save CVR = Mashup subscribe and save / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Mashup subscribe and save conversion rate \| \| Description \| The number of Mashup subscribe and save pixel conversions relative to the number of ad impressions. (Mashup subscribe and save CVR = Mashup subscribe and save / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__mashup_subscribe_and_save_cvr_14d** |
| \| Field label \| Mashup subscribe and save conversion rate \| \| --- \| --- \| \| Description \| The number of Mashup subscribe and save pixel conversions relative to the number of ad impressions. (Mashup subscribe and save CVR = Mashup subscribe and save / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Mashup subscribe and save conversion rate |
| Description | The number of Mashup subscribe and save pixel conversions relative to the number of ad impressions. (Mashup subscribe and save CVR = Mashup subscribe and save / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__mashup_subscribe_and_save_cpa_14d** \| \| --- \| \| \\| Field label \\| Mashup subscribe and save cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mashup subscribe and save pixel conversion. (Mashup subscribe and save CPA = Total cost / Mashup subscribe and save) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Mashup subscribe and save cost per acquisition \| \| Description \| The average cost to acquire a Mashup subscribe and save pixel conversion. (Mashup subscribe and save CPA = Total cost / Mashup subscribe and save) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__mashup_subscribe_and_save_cpa_14d** |
| \| Field label \| Mashup subscribe and save cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mashup subscribe and save pixel conversion. (Mashup subscribe and save CPA = Total cost / Mashup subscribe and save) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Mashup subscribe and save cost per acquisition |
| Description | The average cost to acquire a Mashup subscribe and save pixel conversion. (Mashup subscribe and save CPA = Total cost / Mashup subscribe and save) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__mashup_clip_coupon_click_cvr_14d** \| \| --- \| \| \\| Field label \\| Mashup clip coupon click conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup clip coupon click pixel conversions relative to the number of ad impressions. (Mashup clip coupon click CVR = Mashup clip coupon click / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Mashup clip coupon click conversion rate \| \| Description \| The number of Mashup clip coupon click pixel conversions relative to the number of ad impressions. (Mashup clip coupon click CVR = Mashup clip coupon click / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__mashup_clip_coupon_click_cvr_14d** |
| \| Field label \| Mashup clip coupon click conversion rate \| \| --- \| --- \| \| Description \| The number of Mashup clip coupon click pixel conversions relative to the number of ad impressions. (Mashup clip coupon click CVR = Mashup clip coupon click / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Mashup clip coupon click conversion rate |
| Description | The number of Mashup clip coupon click pixel conversions relative to the number of ad impressions. (Mashup clip coupon click CVR = Mashup clip coupon click / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__mashup_clip_coupon_click_cpa_14d** \| \| --- \| \| \\| Field label \\| Mashup clip coupon click cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mashup clip coupon click pixel conversion. (Mashup clip coupon click CPA = Total cost / Mashup clip coupon click) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Mashup clip coupon click cost per acquisition \| \| Description \| The average cost to acquire a Mashup clip coupon click pixel conversion. (Mashup clip coupon click CPA = Total cost / Mashup clip coupon click) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__mashup_clip_coupon_click_cpa_14d** |
| \| Field label \| Mashup clip coupon click cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mashup clip coupon click pixel conversion. (Mashup clip coupon click CPA = Total cost / Mashup clip coupon click) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Mashup clip coupon click cost per acquisition |
| Description | The average cost to acquire a Mashup clip coupon click pixel conversion. (Mashup clip coupon click CPA = Total cost / Mashup clip coupon click) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__mashup_shop_now_click_cvr_14d** \| \| --- \| \| \\| Field label \\| Mashup shop now click conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Mashup shop now click pixel conversions relative to the number of ad impressions. (Mashup shop now click CVR = Mashup shop now click / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Mashup shop now click conversion rate \| \| Description \| The number of Mashup shop now click pixel conversions relative to the number of ad impressions. (Mashup shop now click CVR = Mashup shop now click / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__mashup_shop_now_click_cvr_14d** |
| \| Field label \| Mashup shop now click conversion rate \| \| --- \| --- \| \| Description \| The number of Mashup shop now click pixel conversions relative to the number of ad impressions. (Mashup shop now click CVR = Mashup shop now click / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Mashup shop now click conversion rate |
| Description | The number of Mashup shop now click pixel conversions relative to the number of ad impressions. (Mashup shop now click CVR = Mashup shop now click / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__mashup_shop_now_click_cpa_14d** \| \| --- \| \| \\| Field label \\| Mashup shop now click cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Mashup shop now click pixel conversion. (Mashup shop now click CPA = Total cost / Mashup shop now click) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Mashup shop now click cost per acquisition \| \| Description \| The average cost to acquire a Mashup shop now click pixel conversion. (Mashup shop now click CPA = Total cost / Mashup shop now click) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__mashup_shop_now_click_cpa_14d** |
| \| Field label \| Mashup shop now click cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Mashup shop now click pixel conversion. (Mashup shop now click CPA = Total cost / Mashup shop now click) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Mashup shop now click cost per acquisition |
| Description | The average cost to acquire a Mashup shop now click pixel conversion. (Mashup shop now click CPA = Total cost / Mashup shop now click) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__referral_cvr_14d** \| \| --- \| \| \\| Field label \\| Referral conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Referral pixel conversions relative to the number of ad impressions. (Referral CVR = Referral / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Referral conversion rate \| \| Description \| The number of Referral pixel conversions relative to the number of ad impressions. (Referral CVR = Referral / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__referral_cvr_14d** |
| \| Field label \| Referral conversion rate \| \| --- \| --- \| \| Description \| The number of Referral pixel conversions relative to the number of ad impressions. (Referral CVR = Referral / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Referral conversion rate |
| Description | The number of Referral pixel conversions relative to the number of ad impressions. (Referral CVR = Referral / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__referral_cpa_14d** \| \| --- \| \| \\| Field label \\| Referral cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Referral pixel conversion. (Referral CPA = Total cost / Referral) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Referral cost per acquisition \| \| Description \| The average cost to acquire a Referral pixel conversion. (Referral CPA = Total cost / Referral) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__referral_cpa_14d** |
| \| Field label \| Referral cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Referral pixel conversion. (Referral CPA = Total cost / Referral) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Referral cost per acquisition |
| Description | The average cost to acquire a Referral pixel conversion. (Referral CPA = Total cost / Referral) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__accept_cvr_14d** \| \| --- \| \| \\| Field label \\| Accept conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Accept pixel conversions relative to the number of ad impressions. (Accept CVR = Accept / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Accept conversion rate \| \| Description \| The number of Accept pixel conversions relative to the number of ad impressions. (Accept CVR = Accept / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__accept_cvr_14d** |
| \| Field label \| Accept conversion rate \| \| --- \| --- \| \| Description \| The number of Accept pixel conversions relative to the number of ad impressions. (Accept CVR = Accept / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Accept conversion rate |
| Description | The number of Accept pixel conversions relative to the number of ad impressions. (Accept CVR = Accept / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__accept_cpa_14d** \| \| --- \| \| \\| Field label \\| Accept cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Accept pixel conversion. (Accept CPA = Total cost / Accept) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Accept cost per acquisition \| \| Description \| The average cost to acquire a Accept pixel conversion. (Accept CPA = Total cost / Accept) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__accept_cpa_14d** |
| \| Field label \| Accept cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Accept pixel conversion. (Accept CPA = Total cost / Accept) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Accept cost per acquisition |
| Description | The average cost to acquire a Accept pixel conversion. (Accept CPA = Total cost / Accept) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__decline_cvr_14d** \| \| --- \| \| \\| Field label \\| Decline conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Decline pixel conversions relative to the number of ad impressions. (Decline CVR = Decline / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Decline conversion rate \| \| Description \| The number of Decline pixel conversions relative to the number of ad impressions. (Decline CVR = Decline / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__decline_cvr_14d** |
| \| Field label \| Decline conversion rate \| \| --- \| --- \| \| Description \| The number of Decline pixel conversions relative to the number of ad impressions. (Decline CVR = Decline / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Decline conversion rate |
| Description | The number of Decline pixel conversions relative to the number of ad impressions. (Decline CVR = Decline / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__decline_cpa_14d** \| \| --- \| \| \\| Field label \\| Decline cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Decline pixel conversion. (Decline CPA = Total cost / Decline) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Decline cost per acquisition \| \| Description \| The average cost to acquire a Decline pixel conversion. (Decline CPA = Total cost / Decline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__decline_cpa_14d** |
| \| Field label \| Decline cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Decline pixel conversion. (Decline CPA = Total cost / Decline) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Decline cost per acquisition |
| Description | The average cost to acquire a Decline pixel conversion. (Decline CPA = Total cost / Decline) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__drop_down_selection_cvr_14d** \| \| --- \| \| \\| Field label \\| Drop down selection conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Drop down selection pixel conversions relative to the number of ad impressions. (Drop down selection CVR = Drop down selection / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Drop down selection conversion rate \| \| Description \| The number of Drop down selection pixel conversions relative to the number of ad impressions. (Drop down selection CVR = Drop down selection / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__drop_down_selection_cvr_14d** |
| \| Field label \| Drop down selection conversion rate \| \| --- \| --- \| \| Description \| The number of Drop down selection pixel conversions relative to the number of ad impressions. (Drop down selection CVR = Drop down selection / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Drop down selection conversion rate |
| Description | The number of Drop down selection pixel conversions relative to the number of ad impressions. (Drop down selection CVR = Drop down selection / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__drop_down_selection_cpa_14d** \| \| --- \| \| \\| Field label \\| Drop down selection cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Drop down selection pixel conversion. (Drop down selection CPA = Total cost / Drop down selection) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Drop down selection cost per acquisition \| \| Description \| The average cost to acquire a Drop down selection pixel conversion. (Drop down selection CPA = Total cost / Drop down selection) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__drop_down_selection_cpa_14d** |
| \| Field label \| Drop down selection cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Drop down selection pixel conversion. (Drop down selection CPA = Total cost / Drop down selection) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Drop down selection cost per acquisition |
| Description | The average cost to acquire a Drop down selection pixel conversion. (Drop down selection CPA = Total cost / Drop down selection) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__brand_search_14d** \| \| --- \| \| \\| Field label \\| Brand search \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand search pixel conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Brand search \| \| Description \| The number of Brand search pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__brand_search_14d** |
| \| Field label \| Brand search \| \| --- \| --- \| \| Description \| The number of Brand search pixel conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Brand search |
| Description | The number of Brand search pixel conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__brand_search_views_14d** \| \| --- \| \| \\| Field label \\| Brand search view-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand search pixel conversions attributed to ad impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Brand search view-through conversions \| \| Description \| The number of Brand search pixel conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__brand_search_views_14d** |
| \| Field label \| Brand search view-through conversions \| \| --- \| --- \| \| Description \| The number of Brand search pixel conversions attributed to ad impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Brand search view-through conversions |
| Description | The number of Brand search pixel conversions attributed to ad impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__brand_search_clicks_14d** \| \| --- \| \| \\| Field label \\| Brand search click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand search pixel conversions attributed to ad click-throughs \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Brand search click-through conversions \| \| Description \| The number of Brand search pixel conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__brand_search_clicks_14d** |
| \| Field label \| Brand search click-through conversions \| \| --- \| --- \| \| Description \| The number of Brand search pixel conversions attributed to ad click-throughs \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Brand search click-through conversions |
| Description | The number of Brand search pixel conversions attributed to ad click-throughs |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__brand_search_cvr_14d** \| \| --- \| \| \\| Field label \\| Brand search conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Brand search pixel conversions relative to the number of ad impressions. (Brand search CVR = Brand search / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Brand search conversion rate \| \| Description \| The number of Brand search pixel conversions relative to the number of ad impressions. (Brand search CVR = Brand search / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__brand_search_cvr_14d** |
| \| Field label \| Brand search conversion rate \| \| --- \| --- \| \| Description \| The number of Brand search pixel conversions relative to the number of ad impressions. (Brand search CVR = Brand search / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Brand search conversion rate |
| Description | The number of Brand search pixel conversions relative to the number of ad impressions. (Brand search CVR = Brand search / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__brand_search_cpa_14d** \| \| --- \| \| \\| Field label \\| Brand search cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Brand search pixel conversion. (Brand search CPA = Total cost / Brand search) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Brand search cost per acquisition \| \| Description \| The average cost to acquire a Brand search pixel conversion. (Brand search CPA = Total cost / Brand search) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__brand_search_cpa_14d** |
| \| Field label \| Brand search cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Brand search pixel conversion. (Brand search CPA = Total cost / Brand search) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Brand search cost per acquisition |
| Description | The average cost to acquire a Brand search pixel conversion. (Brand search CPA = Total cost / Brand search) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### PRODUCT

| \| product__product_name** \| \| --- \| \| \\| Field label \\| Product name \\| \\| --- \\| --- \\| \\| Description \\| The name of the product sold as it appears in the Amazon retail catalog \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Product name \| \| Description \| The name of the product sold as it appears in the Amazon retail catalog \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| product__product_name** |
| \| Field label \| Product name \| \| --- \| --- \| \| Description \| The name of the product sold as it appears in the Amazon retail catalog \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Product name |
| Description | The name of the product sold as it appears in the Amazon retail catalog |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| product__product_group** \| \| --- \| \| \\| Field label \\| Product group \\| \\| --- \\| --- \\| \\| Description \\| A distinct product grouping distinguishing products like books from watches and video games from toys. Contains categories \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Product group \| \| Description \| A distinct product grouping distinguishing products like books from watches and video games from toys. Contains categories \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| product__product_group** |
| \| Field label \| Product group \| \| --- \| --- \| \| Description \| A distinct product grouping distinguishing products like books from watches and video games from toys. Contains categories \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Product group |
| Description | A distinct product grouping distinguishing products like books from watches and video games from toys. Contains categories |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| product__product_category** \| \| --- \| \| \\| Field label \\| Product category \\| \\| --- \\| --- \\| \\| Description \\| A classification for the type of product being sold which determines its place in the Amazon retail catalog. Contains subcategories \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Product category \| \| Description \| A classification for the type of product being sold which determines its place in the Amazon retail catalog. Contains subcategories \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| product__product_category** |
| \| Field label \| Product category \| \| --- \| --- \| \| Description \| A classification for the type of product being sold which determines its place in the Amazon retail catalog. Contains subcategories \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Product category |
| Description | A classification for the type of product being sold which determines its place in the Amazon retail catalog. Contains subcategories |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| product__product_subcategory** \| \| --- \| \| \\| Field label \\| Product subcategory \\| \\| --- \\| --- \\| \\| Description \\| A classification for the type of product being sold which determines its place in the Amazon retail catalog \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Product subcategory \| \| Description \| A classification for the type of product being sold which determines its place in the Amazon retail catalog \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| product__product_subcategory** |
| \| Field label \| Product subcategory \| \| --- \| --- \| \| Description \| A classification for the type of product being sold which determines its place in the Amazon retail catalog \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Product subcategory |
| Description | A classification for the type of product being sold which determines its place in the Amazon retail catalog |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| product__parent_asin** \| \| --- \| \| \\| Field label \\| Parent ASIN \\| \\| --- \\| --- \\| \\| Description \\| The Amazon Standard Identification Number (ASIN) that is the parent of this ASIN \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Parent ASIN \| \| Description \| The Amazon Standard Identification Number (ASIN) that is the parent of this ASIN \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| product__parent_asin** |
| \| Field label \| Parent ASIN \| \| --- \| --- \| \| Description \| The Amazon Standard Identification Number (ASIN) that is the parent of this ASIN \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Parent ASIN |
| Description | The Amazon Standard Identification Number (ASIN) that is the parent of this ASIN |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| product__brand_name** \| \| --- \| \| \\| Field label \\| Brand name \\| \\| --- \\| --- \\| \\| Description \\| The name of the brand the campaign is advertising \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Brand name \| \| Description \| The name of the brand the campaign is advertising \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| product__brand_name** |
| \| Field label \| Brand name \| \| --- \| --- \| \| Description \| The name of the brand the campaign is advertising \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Brand name |
| Description | The name of the brand the campaign is advertising |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### QUERY

| \| system_metadata.query_date_range_start** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| system_metadata.query_date_range_start** |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_range_end** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_range_end** |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The end date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_timezone** \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| system_metadata.query_timezone** |
| \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Timezone |
| Description | The timezone that is supplied to the query |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| system_metadata.query_filters** \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_filters** |
| \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Filters |
| Description | All filters used in the query |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_date_start** \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_start** |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start |
| Description | When the query was started |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_end** \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_end** |
| \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End |
| Description | When the query completed |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_duration** \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| system_metadata.query_duration** |
| \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| Field label | Duration |
| Description | The duration in seconds of the query |
| Field type | dimension |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| \| system_metadata.query_accounts** \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_accounts** |
| \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Accounts |
| Description | A list of accounts of which the data was pulled from |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_excluded_accounts** \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_excluded_accounts** |
| \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Excluded invalid accounts |
| Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### SEGMENT

| \| audience__segment_type** \| \| --- \| \| \\| Field label \\| Segment type \\| \\| --- \\| --- \\| \\| Description \\| Segment type description \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Segment type \| \| Description \| Segment type description \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| audience__segment_type** |
| \| Field label \| Segment type \| \| --- \| --- \| \| Description \| Segment type description \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Segment type |
| Description | Segment type description |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| audience__segment_source** \| \| --- \| \| \\| Field label \\| Segment source \\| \\| --- \\| --- \\| \\| Description \\| Source of the segment \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Segment source \| \| Description \| Source of the segment \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| audience__segment_source** |
| \| Field label \| Segment source \| \| --- \| --- \| \| Description \| Source of the segment \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Segment source |
| Description | Source of the segment |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| audience__segment_marketplace_id** \| \| --- \| \| \\| Field label \\| Segment marketplace id \\| \\| --- \\| --- \\| \\| Description \\| Marketplace ID of the segment \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Segment marketplace id \| \| Description \| Marketplace ID of the segment \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| audience__segment_marketplace_id** |
| \| Field label \| Segment marketplace id \| \| --- \| --- \| \| Description \| Marketplace ID of the segment \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Segment marketplace id |
| Description | Marketplace ID of the segment |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### SITE

| \| inventory__site_name** \| \| --- \| \| \\| Field label \\| Site name \\| \\| --- \\| --- \\| \\| Description \\| The site or group of sites the campaign ran on \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Site name \| \| Description \| The site or group of sites the campaign ran on \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| inventory__site_name** |
| \| Field label \| Site name \| \| --- \| --- \| \| Description \| The site or group of sites the campaign ran on \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Site name |
| Description | The site or group of sites the campaign ran on |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### SUPPLY

| \| inventory__supply_source_name** \| \| --- \| \| \\| Field label \\| Supply source name \\| \\| --- \\| --- \\| \\| Description \\| The inventory the campaign ran on, for example real-time bidding exchanges or Amazon-owned sites \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Supply source name \| \| Description \| The inventory the campaign ran on, for example real-time bidding exchanges or Amazon-owned sites \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| inventory__supply_source_name** |
| \| Field label \| Supply source name \| \| --- \| --- \| \| Description \| The inventory the campaign ran on, for example real-time bidding exchanges or Amazon-owned sites \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Supply source name |
| Description | The inventory the campaign ran on, for example real-time bidding exchanges or Amazon-owned sites |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### TIME

| \| today** \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| --- |
| today** |
| \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| Field label | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| Destinations | API, Data warehouse |
| \| campaign__year** \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| campaign__year** |
| \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| campaign__year_of_week** \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| campaign__year_of_week** |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| campaign__year_of_week_iso** \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| campaign__year_of_week_iso** |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| campaign__year_month** \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| campaign__year_month** |
| \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| campaign__month** \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| campaign__month** |
| \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| campaign__year_week_iso** \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| campaign__year_week_iso** |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| campaign__week** \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| campaign__week** |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| campaign__week_iso** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| campaign__week_iso** |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| campaign__day_of_month** \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Description \\| Day of month \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Description \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| campaign__day_of_month** |
| \| Field label \| Day of month \| \| --- \| --- \| \| Description \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| Field label | Day of month |
| Description | Day of month |
| Field type | dimension |
| Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) |
| \| campaign__day_of_week** \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Day of week (Sunday-Saturday) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Description \| Day of week (Sunday-Saturday) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| campaign__day_of_week** |
| \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Description \| Day of week (Sunday-Saturday) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Sun-Sat) |
| Description | Day of week (Sunday-Saturday) |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| campaign__day_of_week_iso** \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Day of week (Monday-Sunday) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Description \| Day of week (Monday-Sunday) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| campaign__day_of_week_iso** |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Description \| Day of week (Monday-Sunday) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Mon-Sun) |
| Description | Day of week (Monday-Sunday) |
| Field type | dimension |
| Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) |
| \| campaign__date** \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Description \\| The specific date the campaign ran \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Description \| The specific date the campaign ran \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaign__date** |
| \| Field label \| Date \| \| --- \| --- \| \| Description \| The specific date the campaign ran \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Description | The specific date the campaign ran |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaign__date_time** \| \| --- \| \| \\| Field label \\| Datetime \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Datetime \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| campaign__date_time** |
| \| Field label \| Datetime \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Datetime |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| inventory__year** \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| inventory__year** |
| \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| inventory__year_of_week** \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| inventory__year_of_week** |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| inventory__year_of_week_iso** \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| inventory__year_of_week_iso** |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| inventory__year_month** \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| inventory__year_month** |
| \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| inventory__month** \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| inventory__month** |
| \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| inventory__year_week_iso** \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| inventory__year_week_iso** |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| inventory__week** \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| inventory__week** |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| inventory__week_iso** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| inventory__week_iso** |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| inventory__day_of_month** \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Description \\| Day of month \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Description \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| inventory__day_of_month** |
| \| Field label \| Day of month \| \| --- \| --- \| \| Description \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| Field label | Day of month |
| Description | Day of month |
| Field type | dimension |
| Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) |
| \| inventory__day_of_week** \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Day of week (Sunday-Saturday) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Description \| Day of week (Sunday-Saturday) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| inventory__day_of_week** |
| \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Description \| Day of week (Sunday-Saturday) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Sun-Sat) |
| Description | Day of week (Sunday-Saturday) |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| inventory__day_of_week_iso** \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Day of week (Monday-Sunday) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Description \| Day of week (Monday-Sunday) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| inventory__day_of_week_iso** |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Description \| Day of week (Monday-Sunday) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Mon-Sun) |
| Description | Day of week (Monday-Sunday) |
| Field type | dimension |
| Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) |
| \| inventory__date** \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Description \\| The specific date the campaign ran \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Description \| The specific date the campaign ran \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| inventory__date** |
| \| Field label \| Date \| \| --- \| --- \| \| Description \| The specific date the campaign ran \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Description | The specific date the campaign ran |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| inventory__date_time** \| \| --- \| \| \\| Field label \\| Datetime \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Datetime \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| inventory__date_time** |
| \| Field label \| Datetime \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Datetime |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| product__year** \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| product__year** |
| \| Field label \| Year \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| product__year_of_week** \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| product__year_of_week** |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| product__year_of_week_iso** \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| product__year_of_week_iso** |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| product__year_month** \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| product__year_month** |
| \| Field label \| Year & month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| product__month** \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| product__month** |
| \| Field label \| Month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| product__year_week** \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| product__year_week** |
| \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| product__year_week_iso** \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| product__year_week_iso** |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| product__week** \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| product__week** |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| product__week_iso** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| product__week_iso** |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| product__day_of_month** \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Description \\| Day of month \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Description \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| product__day_of_month** |
| \| Field label \| Day of month \| \| --- \| --- \| \| Description \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| Field label | Day of month |
| Description | Day of month |
| Field type | dimension |
| Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) |
| \| product__day_of_week** \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Day of week (Sunday-Saturday) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Description \| Day of week (Sunday-Saturday) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| product__day_of_week** |
| \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Description \| Day of week (Sunday-Saturday) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Sun-Sat) |
| Description | Day of week (Sunday-Saturday) |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| product__day_of_week_iso** \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Day of week (Monday-Sunday) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Description \| Day of week (Monday-Sunday) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| product__day_of_week_iso** |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Description \| Day of week (Monday-Sunday) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Mon-Sun) |
| Description | Day of week (Monday-Sunday) |
| Field type | dimension |
| Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) |
| \| product__date** \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| product__date** |
| \| Field label \| Date \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| product__atom** \| \| --- \| \| \\| Field label \\| Datetime \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Datetime \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| product__atom** |
| \| Field label \| Datetime \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Datetime |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |

### TRAFFIC

| \| campaign__impressions** \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of times the ad was displayed, excluding general invalid traffic or more. A traffic quality filter removed the potentially fraudulent, non-human, and other illegitimate impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| The number of times the ad was displayed, excluding general invalid traffic or more. A traffic quality filter removed the potentially fraudulent, non-human, and other illegitimate impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| campaign__impressions** |
| \| Field label \| Impressions \| \| --- \| --- \| \| Description \| The number of times the ad was displayed, excluding general invalid traffic or more. A traffic quality filter removed the potentially fraudulent, non-human, and other illegitimate impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impressions |
| Description | The number of times the ad was displayed, excluding general invalid traffic or more. A traffic quality filter removed the potentially fraudulent, non-human, and other illegitimate impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__viewable_impressions** \| \| --- \| \| \\| Field label \\| Viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| Based on MRC standard, the number of times an ad was viewed by customers. An ad is counted as 'viewable' when atleast 50% of the ad shows on screen for one second or longer for display ads and two seconds or longer for video ads. Viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viewable impressions \| \| Description \| Based on MRC standard, the number of times an ad was viewed by customers. An ad is counted as 'viewable' when atleast 50% of the ad shows on screen for one second or longer for display ads and two seconds or longer for video ads. Viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__viewable_impressions** |
| \| Field label \| Viewable impressions \| \| --- \| --- \| \| Description \| Based on MRC standard, the number of times an ad was viewed by customers. An ad is counted as 'viewable' when atleast 50% of the ad shows on screen for one second or longer for display ads and two seconds or longer for video ads. Viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viewable impressions |
| Description | Based on MRC standard, the number of times an ad was viewed by customers. An ad is counted as 'viewable' when atleast 50% of the ad shows on screen for one second or longer for display ads and two seconds or longer for video ads. Viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__measurable_impressions** \| \| --- \| \| \\| Field label \\| Measurable impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of impressions that were measured for viewability. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Measurable impressions \| \| Description \| Number of impressions that were measured for viewability. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__measurable_impressions** |
| \| Field label \| Measurable impressions \| \| --- \| --- \| \| Description \| Number of impressions that were measured for viewability. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Measurable impressions |
| Description | Number of impressions that were measured for viewability. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__measurable_rate** \| \| --- \| \| \\| Field label \\| Measurable rate \\| \\| --- \\| --- \\| \\| Description \\| Measurable impressions / total impressions. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Measurable rate \| \| Description \| Measurable impressions / total impressions. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__measurable_rate** |
| \| Field label \| Measurable rate \| \| --- \| --- \| \| Description \| Measurable impressions / total impressions. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Measurable rate |
| Description | Measurable impressions / total impressions. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__viewability_rate** \| \| --- \| \| \\| Field label \\| Viewability rate \\| \\| --- \\| --- \\| \\| Description \\| viewability rate \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Viewability rate \| \| Description \| viewability rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__viewability_rate** |
| \| Field label \| Viewability rate \| \| --- \| --- \| \| Description \| viewability rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Viewability rate |
| Description | viewability rate |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__page_views** \| \| --- \| \| \\| Field label \\| Page views \\| \\| --- \\| --- \\| \\| Description \\| The number of page view pixel conversions recorded off-Amazon \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page views \| \| Description \| The number of page view pixel conversions recorded off-Amazon \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__page_views** |
| \| Field label \| Page views \| \| --- \| --- \| \| Description \| The number of page view pixel conversions recorded off-Amazon \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page views |
| Description | The number of page view pixel conversions recorded off-Amazon |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__click_throughs** \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of times the ad was clicked, excluding general invalid traffic or more. A traffic quality filter removed potentially fraudulent, non-human, and other illegitimate clicks. (Click-throughs) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| The number of times the ad was clicked, excluding general invalid traffic or more. A traffic quality filter removed potentially fraudulent, non-human, and other illegitimate clicks. (Click-throughs) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__click_throughs** |
| \| Field label \| Clicks \| \| --- \| --- \| \| Description \| The number of times the ad was clicked, excluding general invalid traffic or more. A traffic quality filter removed potentially fraudulent, non-human, and other illegitimate clicks. (Click-throughs) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicks |
| Description | The number of times the ad was clicked, excluding general invalid traffic or more. A traffic quality filter removed potentially fraudulent, non-human, and other illegitimate clicks. (Click-throughs) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__ctr** \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| The number of click-throughs relative to the number of impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| The number of click-throughs relative to the number of impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__ctr** |
| \| Field label \| CTR \| \| --- \| --- \| \| Description \| The number of click-throughs relative to the number of impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CTR |
| Description | The number of click-throughs relative to the number of impressions |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__ecpc** \| \| --- \| \| \\| Field label \\| eCPC \\| \\| --- \\| --- \\| \\| Description \\| The average cost paid per click-through. (Effective cost per click-through) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPC \| \| Description \| The average cost paid per click-through. (Effective cost per click-through) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__ecpc** |
| \| Field label \| eCPC \| \| --- \| --- \| \| Description \| The average cost paid per click-through. (Effective cost per click-through) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPC |
| Description | The average cost paid per click-through. (Effective cost per click-through) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__ecpm** \| \| --- \| \| \\| Field label \\| eCPM \\| \\| --- \\| --- \\| \\| Description \\| The total cost per thousand impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPM \| \| Description \| The total cost per thousand impressions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| campaign__ecpm** |
| \| Field label \| eCPM \| \| --- \| --- \| \| Description \| The total cost per thousand impressions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPM |
| Description | The total cost per thousand impressions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| campaign__erpm** \| \| --- \| \| \\| Field label \\| eRPM \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) revenue for promoted products generated per thousand impressions. (eRPM = Sales / (Impressions / 1000)) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| eRPM \| \| Description \| Effective (average) revenue for promoted products generated per thousand impressions. (eRPM = Sales / (Impressions / 1000)) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__erpm** |
| \| Field label \| eRPM \| \| --- \| --- \| \| Description \| Effective (average) revenue for promoted products generated per thousand impressions. (eRPM = Sales / (Impressions / 1000)) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | eRPM |
| Description | Effective (average) revenue for promoted products generated per thousand impressions. (eRPM = Sales / (Impressions / 1000)) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__gross_click_throughs** \| \| --- \| \| \\| Field label \\| Gross clicks \\| \\| --- \\| --- \\| \\| Description \\| The total number of times the ad was clicked. This includes valid, potentially fraudulent, non-human, and other illegitimate clicks. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Gross click-throughs) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Gross clicks \| \| Description \| The total number of times the ad was clicked. This includes valid, potentially fraudulent, non-human, and other illegitimate clicks. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Gross click-throughs) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__gross_click_throughs** |
| \| Field label \| Gross clicks \| \| --- \| --- \| \| Description \| The total number of times the ad was clicked. This includes valid, potentially fraudulent, non-human, and other illegitimate clicks. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Gross click-throughs) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Gross clicks |
| Description | The total number of times the ad was clicked. This includes valid, potentially fraudulent, non-human, and other illegitimate clicks. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Gross click-throughs) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__gross_impressions** \| \| --- \| \| \\| Field label \\| Gross impressions \\| \\| --- \\| --- \\| \\| Description \\| The total number of times the ad was displayed. This includes valid and invalid impressions such as potentially fraudulent, non-human, and other illegitimate impressions. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Gross impressions \| \| Description \| The total number of times the ad was displayed. This includes valid and invalid impressions such as potentially fraudulent, non-human, and other illegitimate impressions. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__gross_impressions** |
| \| Field label \| Gross impressions \| \| --- \| --- \| \| Description \| The total number of times the ad was displayed. This includes valid and invalid impressions such as potentially fraudulent, non-human, and other illegitimate impressions. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Gross impressions |
| Description | The total number of times the ad was displayed. This includes valid and invalid impressions such as potentially fraudulent, non-human, and other illegitimate impressions. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__invalid_click_throughs** \| \| --- \| \| \\| Field label \\| Invalid clicks \\| \\| --- \\| --- \\| \\| Description \\| Clicks that were removed by the traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Invalid click-throughs) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Invalid clicks \| \| Description \| Clicks that were removed by the traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Invalid click-throughs) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__invalid_click_throughs** |
| \| Field label \| Invalid clicks \| \| --- \| --- \| \| Description \| Clicks that were removed by the traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Invalid click-throughs) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Invalid clicks |
| Description | Clicks that were removed by the traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Invalid click-throughs) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__invalid_impressions** \| \| --- \| \| \\| Field label \\| Invalid impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions removed by a traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Invalid impressions \| \| Description \| The number of impressions removed by a traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__invalid_impressions** |
| \| Field label \| Invalid impressions \| \| --- \| --- \| \| Description \| The number of impressions removed by a traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Invalid impressions |
| Description | The number of impressions removed by a traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__invalid_click_throughs_rate** \| \| --- \| \| \\| Field label \\| Invalid clicks rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of gross click-throughs that were removed by the traffic quality filter. (Invalid click-throughs rate = invalid click-throughs / gross click-throughs) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Invalid clicks rate \| \| Description \| The percentage of gross click-throughs that were removed by the traffic quality filter. (Invalid click-throughs rate = invalid click-throughs / gross click-throughs) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__invalid_click_throughs_rate** |
| \| Field label \| Invalid clicks rate \| \| --- \| --- \| \| Description \| The percentage of gross click-throughs that were removed by the traffic quality filter. (Invalid click-throughs rate = invalid click-throughs / gross click-throughs) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Invalid clicks rate |
| Description | The percentage of gross click-throughs that were removed by the traffic quality filter. (Invalid click-throughs rate = invalid click-throughs / gross click-throughs) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| campaign__invalid_impression_rate** \| \| --- \| \| \\| Field label \\| Invalid impression rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of gross impressions that were removed by the traffic quality filter. (Invalid impression rate = invalid impressions / gross impressions) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Invalid impression rate \| \| Description \| The percentage of gross impressions that were removed by the traffic quality filter. (Invalid impression rate = invalid impressions / gross impressions) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| campaign__invalid_impression_rate** |
| \| Field label \| Invalid impression rate \| \| --- \| --- \| \| Description \| The percentage of gross impressions that were removed by the traffic quality filter. (Invalid impression rate = invalid impressions / gross impressions) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Invalid impression rate |
| Description | The percentage of gross impressions that were removed by the traffic quality filter. (Invalid impression rate = invalid impressions / gross impressions) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__impressions** \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of times the ad was displayed, excluding general invalid traffic or more. A traffic quality filter removed the potentially fraudulent, non-human, and other illegitimate impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| The number of times the ad was displayed, excluding general invalid traffic or more. A traffic quality filter removed the potentially fraudulent, non-human, and other illegitimate impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__impressions** |
| \| Field label \| Impressions \| \| --- \| --- \| \| Description \| The number of times the ad was displayed, excluding general invalid traffic or more. A traffic quality filter removed the potentially fraudulent, non-human, and other illegitimate impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impressions |
| Description | The number of times the ad was displayed, excluding general invalid traffic or more. A traffic quality filter removed the potentially fraudulent, non-human, and other illegitimate impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__viewable_impressions** \| \| --- \| \| \\| Field label \\| Viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| Based on MRC standard, the number of times an ad was viewed by customers. An ad is counted as 'viewable' when atleast 50% of the ad shows on screen for one second or longer for display ads and two seconds or longer for video ads. Viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Viewable impressions \| \| Description \| Based on MRC standard, the number of times an ad was viewed by customers. An ad is counted as 'viewable' when atleast 50% of the ad shows on screen for one second or longer for display ads and two seconds or longer for video ads. Viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__viewable_impressions** |
| \| Field label \| Viewable impressions \| \| --- \| --- \| \| Description \| Based on MRC standard, the number of times an ad was viewed by customers. An ad is counted as 'viewable' when atleast 50% of the ad shows on screen for one second or longer for display ads and two seconds or longer for video ads. Viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Viewable impressions |
| Description | Based on MRC standard, the number of times an ad was viewed by customers. An ad is counted as 'viewable' when atleast 50% of the ad shows on screen for one second or longer for display ads and two seconds or longer for video ads. Viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__measurable_impressions** \| \| --- \| \| \\| Field label \\| Measurable impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of impressions that were measured for viewability. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Measurable impressions \| \| Description \| Number of impressions that were measured for viewability. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__measurable_impressions** |
| \| Field label \| Measurable impressions \| \| --- \| --- \| \| Description \| Number of impressions that were measured for viewability. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Measurable impressions |
| Description | Number of impressions that were measured for viewability. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__measurable_rate** \| \| --- \| \| \\| Field label \\| Measurable rate \\| \\| --- \\| --- \\| \\| Description \\| Measurable impressions / total impressions. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Measurable rate \| \| Description \| Measurable impressions / total impressions. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__measurable_rate** |
| \| Field label \| Measurable rate \| \| --- \| --- \| \| Description \| Measurable impressions / total impressions. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Measurable rate |
| Description | Measurable impressions / total impressions. The viewability metrics are available from October 1, 2019. Selecting a date range prior to October 1, 2019 will result in incomplete or inaccurate metrics |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__viewability_rate** \| \| --- \| \| \\| Field label \\| Viewability rate \\| \\| --- \\| --- \\| \\| Description \\| viewability rate \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Viewability rate \| \| Description \| viewability rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__viewability_rate** |
| \| Field label \| Viewability rate \| \| --- \| --- \| \| Description \| viewability rate \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Viewability rate |
| Description | viewability rate |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__page_views** \| \| --- \| \| \\| Field label \\| Page views \\| \\| --- \\| --- \\| \\| Description \\| The number of page view pixel conversions recorded off-Amazon \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Page views \| \| Description \| The number of page view pixel conversions recorded off-Amazon \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__page_views** |
| \| Field label \| Page views \| \| --- \| --- \| \| Description \| The number of page view pixel conversions recorded off-Amazon \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Page views |
| Description | The number of page view pixel conversions recorded off-Amazon |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__click_throughs** \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of times the ad was clicked, excluding general invalid traffic or more. A traffic quality filter removed potentially fraudulent, non-human, and other illegitimate clicks. (Click-throughs) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| The number of times the ad was clicked, excluding general invalid traffic or more. A traffic quality filter removed potentially fraudulent, non-human, and other illegitimate clicks. (Click-throughs) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__click_throughs** |
| \| Field label \| Clicks \| \| --- \| --- \| \| Description \| The number of times the ad was clicked, excluding general invalid traffic or more. A traffic quality filter removed potentially fraudulent, non-human, and other illegitimate clicks. (Click-throughs) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicks |
| Description | The number of times the ad was clicked, excluding general invalid traffic or more. A traffic quality filter removed potentially fraudulent, non-human, and other illegitimate clicks. (Click-throughs) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__ctr** \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| The number of click-throughs relative to the number of impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| The number of click-throughs relative to the number of impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__ctr** |
| \| Field label \| CTR \| \| --- \| --- \| \| Description \| The number of click-throughs relative to the number of impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CTR |
| Description | The number of click-throughs relative to the number of impressions |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__ecpc** \| \| --- \| \| \\| Field label \\| eCPC \\| \\| --- \\| --- \\| \\| Description \\| The average cost paid per click-through. (Effective cost per click-through) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPC \| \| Description \| The average cost paid per click-through. (Effective cost per click-through) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__ecpc** |
| \| Field label \| eCPC \| \| --- \| --- \| \| Description \| The average cost paid per click-through. (Effective cost per click-through) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPC |
| Description | The average cost paid per click-through. (Effective cost per click-through) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__ecpm** \| \| --- \| \| \\| Field label \\| eCPM \\| \\| --- \\| --- \\| \\| Description \\| The total cost per thousand impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPM \| \| Description \| The total cost per thousand impressions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| inventory__ecpm** |
| \| Field label \| eCPM \| \| --- \| --- \| \| Description \| The total cost per thousand impressions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPM |
| Description | The total cost per thousand impressions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| inventory__erpm** \| \| --- \| \| \\| Field label \\| eRPM \\| \\| --- \\| --- \\| \\| Description \\| Effective (average) revenue for promoted products generated per thousand impressions. (eRPM = Sales / (Impressions / 1000)) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| eRPM \| \| Description \| Effective (average) revenue for promoted products generated per thousand impressions. (eRPM = Sales / (Impressions / 1000)) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__erpm** |
| \| Field label \| eRPM \| \| --- \| --- \| \| Description \| Effective (average) revenue for promoted products generated per thousand impressions. (eRPM = Sales / (Impressions / 1000)) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | eRPM |
| Description | Effective (average) revenue for promoted products generated per thousand impressions. (eRPM = Sales / (Impressions / 1000)) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__gross_click_throughs** \| \| --- \| \| \\| Field label \\| Gross clicks \\| \\| --- \\| --- \\| \\| Description \\| The total number of times the ad was clicked. This includes valid, potentially fraudulent, non-human, and other illegitimate clicks. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Gross click-throughs) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Gross clicks \| \| Description \| The total number of times the ad was clicked. This includes valid, potentially fraudulent, non-human, and other illegitimate clicks. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Gross click-throughs) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__gross_click_throughs** |
| \| Field label \| Gross clicks \| \| --- \| --- \| \| Description \| The total number of times the ad was clicked. This includes valid, potentially fraudulent, non-human, and other illegitimate clicks. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Gross click-throughs) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Gross clicks |
| Description | The total number of times the ad was clicked. This includes valid, potentially fraudulent, non-human, and other illegitimate clicks. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Gross click-throughs) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__gross_impressions** \| \| --- \| \| \\| Field label \\| Gross impressions \\| \\| --- \\| --- \\| \\| Description \\| The total number of times the ad was displayed. This includes valid and invalid impressions such as potentially fraudulent, non-human, and other illegitimate impressions. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Gross impressions \| \| Description \| The total number of times the ad was displayed. This includes valid and invalid impressions such as potentially fraudulent, non-human, and other illegitimate impressions. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__gross_impressions** |
| \| Field label \| Gross impressions \| \| --- \| --- \| \| Description \| The total number of times the ad was displayed. This includes valid and invalid impressions such as potentially fraudulent, non-human, and other illegitimate impressions. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Gross impressions |
| Description | The total number of times the ad was displayed. This includes valid and invalid impressions such as potentially fraudulent, non-human, and other illegitimate impressions. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__invalid_click_throughs** \| \| --- \| \| \\| Field label \\| Invalid clicks \\| \\| --- \\| --- \\| \\| Description \\| Clicks that were removed by the traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Invalid click-throughs) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Invalid clicks \| \| Description \| Clicks that were removed by the traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Invalid click-throughs) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__invalid_click_throughs** |
| \| Field label \| Invalid clicks \| \| --- \| --- \| \| Description \| Clicks that were removed by the traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Invalid click-throughs) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Invalid clicks |
| Description | Clicks that were removed by the traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Invalid click-throughs) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__invalid_impressions** \| \| --- \| \| \\| Field label \\| Invalid impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions removed by a traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Invalid impressions \| \| Description \| The number of impressions removed by a traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__invalid_impressions** |
| \| Field label \| Invalid impressions \| \| --- \| --- \| \| Description \| The number of impressions removed by a traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Invalid impressions |
| Description | The number of impressions removed by a traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__invalid_click_throughs_rate** \| \| --- \| \| \\| Field label \\| Invalid clicks rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of gross click-throughs that were removed by the traffic quality filter. (Invalid click-throughs rate = invalid click-throughs / gross click-throughs) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Invalid clicks rate \| \| Description \| The percentage of gross click-throughs that were removed by the traffic quality filter. (Invalid click-throughs rate = invalid click-throughs / gross click-throughs) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__invalid_click_throughs_rate** |
| \| Field label \| Invalid clicks rate \| \| --- \| --- \| \| Description \| The percentage of gross click-throughs that were removed by the traffic quality filter. (Invalid click-throughs rate = invalid click-throughs / gross click-throughs) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Invalid clicks rate |
| Description | The percentage of gross click-throughs that were removed by the traffic quality filter. (Invalid click-throughs rate = invalid click-throughs / gross click-throughs) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| inventory__invalid_impression_rate** \| \| --- \| \| \\| Field label \\| Invalid impression rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of gross impressions that were removed by the traffic quality filter. (Invalid impression rate = invalid impressions / gross impressions) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Invalid impression rate \| \| Description \| The percentage of gross impressions that were removed by the traffic quality filter. (Invalid impression rate = invalid impressions / gross impressions) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| inventory__invalid_impression_rate** |
| \| Field label \| Invalid impression rate \| \| --- \| --- \| \| Description \| The percentage of gross impressions that were removed by the traffic quality filter. (Invalid impression rate = invalid impressions / gross impressions) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Invalid impression rate |
| Description | The percentage of gross impressions that were removed by the traffic quality filter. (Invalid impression rate = invalid impressions / gross impressions) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__impressions** \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of times the ad was displayed, excluding general invalid traffic or more. A traffic quality filter removed the potentially fraudulent, non-human, and other illegitimate impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| The number of times the ad was displayed, excluding general invalid traffic or more. A traffic quality filter removed the potentially fraudulent, non-human, and other illegitimate impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__impressions** |
| \| Field label \| Impressions \| \| --- \| --- \| \| Description \| The number of times the ad was displayed, excluding general invalid traffic or more. A traffic quality filter removed the potentially fraudulent, non-human, and other illegitimate impressions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impressions |
| Description | The number of times the ad was displayed, excluding general invalid traffic or more. A traffic quality filter removed the potentially fraudulent, non-human, and other illegitimate impressions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__click_throughs** \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of times the ad was clicked, excluding general invalid traffic or more. A traffic quality filter removed potentially fraudulent, non-human, and other illegitimate clicks. (Click-throughs) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| The number of times the ad was clicked, excluding general invalid traffic or more. A traffic quality filter removed potentially fraudulent, non-human, and other illegitimate clicks. (Click-throughs) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__click_throughs** |
| \| Field label \| Clicks \| \| --- \| --- \| \| Description \| The number of times the ad was clicked, excluding general invalid traffic or more. A traffic quality filter removed potentially fraudulent, non-human, and other illegitimate clicks. (Click-throughs) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicks |
| Description | The number of times the ad was clicked, excluding general invalid traffic or more. A traffic quality filter removed potentially fraudulent, non-human, and other illegitimate clicks. (Click-throughs) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__ctr** \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| The number of click-throughs relative to the number of impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| The number of click-throughs relative to the number of impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__ctr** |
| \| Field label \| CTR \| \| --- \| --- \| \| Description \| The number of click-throughs relative to the number of impressions \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | CTR |
| Description | The number of click-throughs relative to the number of impressions |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__ecpc** \| \| --- \| \| \\| Field label \\| eCPC \\| \\| --- \\| --- \\| \\| Description \\| The average cost paid per click-through. (Effective cost per click-through) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPC \| \| Description \| The average cost paid per click-through. (Effective cost per click-through) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__ecpc** |
| \| Field label \| eCPC \| \| --- \| --- \| \| Description \| The average cost paid per click-through. (Effective cost per click-through) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPC |
| Description | The average cost paid per click-through. (Effective cost per click-through) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__ecpm** \| \| --- \| \| \\| Field label \\| eCPM \\| \\| --- \\| --- \\| \\| Description \\| The total cost per thousand impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| eCPM \| \| Description \| The total cost per thousand impressions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__ecpm** |
| \| Field label \| eCPM \| \| --- \| --- \| \| Description \| The total cost per thousand impressions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | eCPM |
| Description | The total cost per thousand impressions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__gross_click_throughs** \| \| --- \| \| \\| Field label \\| Gross clicks \\| \\| --- \\| --- \\| \\| Description \\| The total number of times the ad was clicked. This includes valid, potentially fraudulent, non-human, and other illegitimate clicks. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Gross click-throughs) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Gross clicks \| \| Description \| The total number of times the ad was clicked. This includes valid, potentially fraudulent, non-human, and other illegitimate clicks. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Gross click-throughs) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__gross_click_throughs** |
| \| Field label \| Gross clicks \| \| --- \| --- \| \| Description \| The total number of times the ad was clicked. This includes valid, potentially fraudulent, non-human, and other illegitimate clicks. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Gross click-throughs) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Gross clicks |
| Description | The total number of times the ad was clicked. This includes valid, potentially fraudulent, non-human, and other illegitimate clicks. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Gross click-throughs) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__gross_impressions** \| \| --- \| \| \\| Field label \\| Gross impressions \\| \\| --- \\| --- \\| \\| Description \\| The total number of times the ad was displayed. This includes valid and invalid impressions such as potentially fraudulent, non-human, and other illegitimate impressions. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Gross impressions \| \| Description \| The total number of times the ad was displayed. This includes valid and invalid impressions such as potentially fraudulent, non-human, and other illegitimate impressions. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__gross_impressions** |
| \| Field label \| Gross impressions \| \| --- \| --- \| \| Description \| The total number of times the ad was displayed. This includes valid and invalid impressions such as potentially fraudulent, non-human, and other illegitimate impressions. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Gross impressions |
| Description | The total number of times the ad was displayed. This includes valid and invalid impressions such as potentially fraudulent, non-human, and other illegitimate impressions. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__invalid_click_throughs** \| \| --- \| \| \\| Field label \\| Invalid clicks \\| \\| --- \\| --- \\| \\| Description \\| Clicks that were removed by the traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Invalid click-throughs) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Invalid clicks \| \| Description \| Clicks that were removed by the traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Invalid click-throughs) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__invalid_click_throughs** |
| \| Field label \| Invalid clicks \| \| --- \| --- \| \| Description \| Clicks that were removed by the traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Invalid click-throughs) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Invalid clicks |
| Description | Clicks that were removed by the traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results. (Invalid click-throughs) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__invalid_impressions** \| \| --- \| \| \\| Field label \\| Invalid impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions removed by a traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Invalid impressions \| \| Description \| The number of impressions removed by a traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__invalid_impressions** |
| \| Field label \| Invalid impressions \| \| --- \| --- \| \| Description \| The number of impressions removed by a traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Invalid impressions |
| Description | The number of impressions removed by a traffic quality filter. This includes potentially fraudulent, non-human, and other illegitimate traffic. This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__invalid_click_throughs_rate** \| \| --- \| \| \\| Field label \\| Invalid clicks rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of gross click-throughs that were removed by the traffic quality filter. (Invalid click-throughs rate = invalid click-throughs / gross click-throughs) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Invalid clicks rate \| \| Description \| The percentage of gross click-throughs that were removed by the traffic quality filter. (Invalid click-throughs rate = invalid click-throughs / gross click-throughs) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__invalid_click_throughs_rate** |
| \| Field label \| Invalid clicks rate \| \| --- \| --- \| \| Description \| The percentage of gross click-throughs that were removed by the traffic quality filter. (Invalid click-throughs rate = invalid click-throughs / gross click-throughs) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Invalid clicks rate |
| Description | The percentage of gross click-throughs that were removed by the traffic quality filter. (Invalid click-throughs rate = invalid click-throughs / gross click-throughs) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__invalid_impression_rate** \| \| --- \| \| \\| Field label \\| Invalid impression rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of gross impressions that were removed by the traffic quality filter. (Invalid impression rate = invalid impressions / gross impressions) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Invalid impression rate \| \| Description \| The percentage of gross impressions that were removed by the traffic quality filter. (Invalid impression rate = invalid impressions / gross impressions) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__invalid_impression_rate** |
| \| Field label \| Invalid impression rate \| \| --- \| --- \| \| Description \| The percentage of gross impressions that were removed by the traffic quality filter. (Invalid impression rate = invalid impressions / gross impressions) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Invalid impression rate |
| Description | The percentage of gross impressions that were removed by the traffic quality filter. (Invalid impression rate = invalid impressions / gross impressions) This metric is available from Jul 1, 2021. Selecting a date range before Jul 1, 2021, will lead to incomplete or inaccurate results |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### VIDEO

| \| campaign__video_start** \| \| --- \| \| \\| Field label \\| Video start \\| \\| --- \\| --- \\| \\| Description \\| The number of times a video ad was started \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video start \| \| Description \| The number of times a video ad was started \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| campaign__video_start** |
| \| Field label \| Video start \| \| --- \| --- \| \| Description \| The number of times a video ad was started \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video start |
| Description | The number of times a video ad was started |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__video_first_quartile** \| \| --- \| \| \\| Field label \\| Video first quartile \\| \\| --- \\| --- \\| \\| Description \\| The number of times at least 25% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video first quartile \| \| Description \| The number of times at least 25% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__video_first_quartile** |
| \| Field label \| Video first quartile \| \| --- \| --- \| \| Description \| The number of times at least 25% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video first quartile |
| Description | The number of times at least 25% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__video_midpoint** \| \| --- \| \| \\| Field label \\| Video midpoint \\| \\| --- \\| --- \\| \\| Description \\| The number of times at least 50% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video midpoint \| \| Description \| The number of times at least 50% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__video_midpoint** |
| \| Field label \| Video midpoint \| \| --- \| --- \| \| Description \| The number of times at least 50% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video midpoint |
| Description | The number of times at least 50% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__video_third_quartile** \| \| --- \| \| \\| Field label \\| Video third quartile \\| \\| --- \\| --- \\| \\| Description \\| The number of times at least 75% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video third quartile \| \| Description \| The number of times at least 75% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__video_third_quartile** |
| \| Field label \| Video third quartile \| \| --- \| --- \| \| Description \| The number of times at least 75% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video third quartile |
| Description | The number of times at least 75% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign__video_complete** \| \| --- \| \| \\| Field label \\| Video complete \\| \\| --- \\| --- \\| \\| Description \\| The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video complete \| \| Description \| The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| campaign__video_complete** |
| \| Field label \| Video complete \| \| --- \| --- \| \| Description \| The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video complete |
| Description | The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__video_start** \| \| --- \| \| \\| Field label \\| Video start \\| \\| --- \\| --- \\| \\| Description \\| The number of times a video ad was started \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video start \| \| Description \| The number of times a video ad was started \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__video_start** |
| \| Field label \| Video start \| \| --- \| --- \| \| Description \| The number of times a video ad was started \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video start |
| Description | The number of times a video ad was started |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__video_first_quartile** \| \| --- \| \| \\| Field label \\| Video first quartile \\| \\| --- \\| --- \\| \\| Description \\| The number of times at least 25% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video first quartile \| \| Description \| The number of times at least 25% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__video_first_quartile** |
| \| Field label \| Video first quartile \| \| --- \| --- \| \| Description \| The number of times at least 25% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video first quartile |
| Description | The number of times at least 25% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__video_midpoint** \| \| --- \| \| \\| Field label \\| Video midpoint \\| \\| --- \\| --- \\| \\| Description \\| The number of times at least 50% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video midpoint \| \| Description \| The number of times at least 50% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__video_midpoint** |
| \| Field label \| Video midpoint \| \| --- \| --- \| \| Description \| The number of times at least 50% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video midpoint |
| Description | The number of times at least 50% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__video_third_quartile** \| \| --- \| \| \\| Field label \\| Video third quartile \\| \\| --- \\| --- \\| \\| Description \\| The number of times at least 75% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video third quartile \| \| Description \| The number of times at least 75% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__video_third_quartile** |
| \| Field label \| Video third quartile \| \| --- \| --- \| \| Description \| The number of times at least 75% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video third quartile |
| Description | The number of times at least 75% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| inventory__video_complete** \| \| --- \| \| \\| Field label \\| Video complete \\| \\| --- \\| --- \\| \\| Description \\| The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video complete \| \| Description \| The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| inventory__video_complete** |
| \| Field label \| Video complete \| \| --- \| --- \| \| Description \| The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video complete |
| Description | The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__video_started_cvr** \| \| --- \| \| \\| Field label \\| Video started conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Video started pixel conversions relative to the number of ad impressions. (Video started CVR = Video started / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video started conversion rate \| \| Description \| The number of Video started pixel conversions relative to the number of ad impressions. (Video started CVR = Video started / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__video_started_cvr** |
| \| Field label \| Video started conversion rate \| \| --- \| --- \| \| Description \| The number of Video started pixel conversions relative to the number of ad impressions. (Video started CVR = Video started / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Video started conversion rate |
| Description | The number of Video started pixel conversions relative to the number of ad impressions. (Video started CVR = Video started / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__video_started_cpa** \| \| --- \| \| \\| Field label \\| Video started cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Video started pixel conversion. (Video started CPA = Total cost / Video started) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Video started cost per acquisition \| \| Description \| The average cost to acquire a Video started pixel conversion. (Video started CPA = Total cost / Video started) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__video_started_cpa** |
| \| Field label \| Video started cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Video started pixel conversion. (Video started CPA = Total cost / Video started) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Video started cost per acquisition |
| Description | The average cost to acquire a Video started pixel conversion. (Video started CPA = Total cost / Video started) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__video_completed_cvr** \| \| --- \| \| \\| Field label \\| Video completed conversion rate \\| \\| --- \\| --- \\| \\| Description \\| The number of Video completed pixel conversions relative to the number of ad impressions. (Video completed CVR = Video completed / Impressions) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Video completed conversion rate \| \| Description \| The number of Video completed pixel conversions relative to the number of ad impressions. (Video completed CVR = Video completed / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| audience__video_completed_cvr** |
| \| Field label \| Video completed conversion rate \| \| --- \| --- \| \| Description \| The number of Video completed pixel conversions relative to the number of ad impressions. (Video completed CVR = Video completed / Impressions) \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Video completed conversion rate |
| Description | The number of Video completed pixel conversions relative to the number of ad impressions. (Video completed CVR = Video completed / Impressions) |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| audience__video_completed_cpa** \| \| --- \| \| \\| Field label \\| Video completed cost per acquisition \\| \\| --- \\| --- \\| \\| Description \\| The average cost to acquire a Video completed pixel conversion. (Video completed CPA = Total cost / Video completed) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Video completed cost per acquisition \| \| Description \| The average cost to acquire a Video completed pixel conversion. (Video completed CPA = Total cost / Video completed) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| audience__video_completed_cpa** |
| \| Field label \| Video completed cost per acquisition \| \| --- \| --- \| \| Description \| The average cost to acquire a Video completed pixel conversion. (Video completed CPA = Total cost / Video completed) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Video completed cost per acquisition |
| Description | The average cost to acquire a Video completed pixel conversion. (Video completed CPA = Total cost / Video completed) |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| audience__video_start** \| \| --- \| \| \\| Field label \\| Video start \\| \\| --- \\| --- \\| \\| Description \\| The number of times a video ad was started \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video start \| \| Description \| The number of times a video ad was started \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__video_start** |
| \| Field label \| Video start \| \| --- \| --- \| \| Description \| The number of times a video ad was started \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video start |
| Description | The number of times a video ad was started |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__video_pause** \| \| --- \| \| \\| Field label \\| Video pause \\| \\| --- \\| --- \\| \\| Description \\| The number of times a user paused the video ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video pause \| \| Description \| The number of times a user paused the video ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__video_pause** |
| \| Field label \| Video pause \| \| --- \| --- \| \| Description \| The number of times a user paused the video ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video pause |
| Description | The number of times a user paused the video ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__video_resume** \| \| --- \| \| \\| Field label \\| Video resume \\| \\| --- \\| --- \\| \\| Description \\| The number of times a user un-paused the video ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video resume \| \| Description \| The number of times a user un-paused the video ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__video_resume** |
| \| Field label \| Video resume \| \| --- \| --- \| \| Description \| The number of times a user un-paused the video ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video resume |
| Description | The number of times a user un-paused the video ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__video_unmute** \| \| --- \| \| \\| Field label \\| Video unmute \\| \\| --- \\| --- \\| \\| Description \\| The number of times a user un-muted the video ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video unmute \| \| Description \| The number of times a user un-muted the video ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__video_unmute** |
| \| Field label \| Video unmute \| \| --- \| --- \| \| Description \| The number of times a user un-muted the video ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video unmute |
| Description | The number of times a user un-muted the video ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__video_first_quartile** \| \| --- \| \| \\| Field label \\| Video first quartile \\| \\| --- \\| --- \\| \\| Description \\| The number of times at least 25% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video first quartile \| \| Description \| The number of times at least 25% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__video_first_quartile** |
| \| Field label \| Video first quartile \| \| --- \| --- \| \| Description \| The number of times at least 25% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video first quartile |
| Description | The number of times at least 25% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__video_midpoint** \| \| --- \| \| \\| Field label \\| Video midpoint \\| \\| --- \\| --- \\| \\| Description \\| The number of times at least 50% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video midpoint \| \| Description \| The number of times at least 50% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__video_midpoint** |
| \| Field label \| Video midpoint \| \| --- \| --- \| \| Description \| The number of times at least 50% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video midpoint |
| Description | The number of times at least 50% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__video_third_quartile** \| \| --- \| \| \\| Field label \\| Video third quartile \\| \\| --- \\| --- \\| \\| Description \\| The number of times at least 75% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video third quartile \| \| Description \| The number of times at least 75% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__video_third_quartile** |
| \| Field label \| Video third quartile \| \| --- \| --- \| \| Description \| The number of times at least 75% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video third quartile |
| Description | The number of times at least 75% of a video ad played. If rewind occurred, percent complete was calculated on the total percentage of unduplicated video viewed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| audience__video_complete** \| \| --- \| \| \\| Field label \\| Video complete \\| \\| --- \\| --- \\| \\| Description \\| The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video complete \| \| Description \| The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| audience__video_complete** |
| \| Field label \| Video complete \| \| --- \| --- \| \| Description \| The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video complete |
| Description | The number of times a video ad played to completion. If rewind occurred, completion was calculated on the total percentage of unduplicated video viewed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |