---
title: "Amazon Ads updates"
slug: "amazon-ads-updates"
description: "Explore the latest updates on Amazon Ads, including new metrics, dimensions, and features for Sponsored Display and Sponsored Product reports."
updated: 2025-07-22T10:00:18Z
published: 2025-07-29T08:46:33Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Amazon Ads updates

Updates on the Amazon Ads data source, including new metrics, dimensions, and other features.

## April 2025

2025-04-15

The following fields have been added to the Sponsored Display report:

- Detail page views
- Add to cart
- Add to cart rate
- Branded searches
- NTB detail page views
- Add to cart clicks
- Branded search clicks
- NTB detail page view clicks
- Campaign cost type

The following field has been added to the Sponsored Product report:

- Top of search impression share

## January 2024

2024-01-10

The following fields have been added:

- Orders
- Sales
- ACOS
- ROAS
- Conversion rate (%)
- Orders same SKU
- Sales same SKU
- Sales other SKU
- Units ordered
- Units ordered same SKU
- Units ordered other SKU
- Spend (EUR)
- Spend (GBP)
- Spend (USD)

New replacement fields for the deprecated ACOS, ROAS, and conversion rate fields:

- ACOS (1 day)
- ACOS (7 day)
- ACOS (14 day)
- ACOS (30 day)
- ROAS (1 day)
- ROAS (7 day)
- ROAS (14 day)
- ROAS (30 day)
- Conversion rate (1 day)
- Conversion rate (7 day)
- Conversion rate (14 day)
- Conversion rate (30 day)

The following fields have been deprecated:

- 1 day ACos → Use the new "ACOS (1 day)" field instead
- 7 day ACos → Use the new "ACOS (7 day) field instead
- 14 day ACos → Use the new "ACOS (14 day)" field instead
- 30 day ACos → Use the new "ACOS (30 day)" field instead
- 1 day RoAS → Use the new "ROAS (1 day)" field instead
- 7 day RoAS → Use the new "ROAS (7 day)" field instead
- 14 day RoAS → Use the new "ROAS (14 day)" field instead
- 30 day RoAS → Use the new "ROAS (30 day)" field instead
- 1 day conversion rate(%) → Use the new "Conversion rate (1 day)" field instead
- 7 day conversion rate(%) → Use the new "Conversion rate (7 day)" field instead
- 14 day conversion rate(%) → Use the new "Conversion rate (14 day)" field instead
- 30 day conversion rate(%) → Use the new "Conversion rate (30 day)" field instead
- 14 days Kindle edition normalized pages read
- 14 days Kindle edition normalized pages royalties
- Day of week (Mon-Sun)

## December 2023

2023-12-19

New dimension added:

- Campaign serving status

## November 2023

2023-11-20

New fields added to the Sponsored Display report type:

- Reach
- Frequency

## February 2023

2023-02-20

Deprecated field:

- Bid plus