Amazon Ads updates

  • Published on Jul 29, 2025
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Updates on the Amazon Ads data source, including new metrics, dimensions, and other features.

April 2025

2025-04-15

The following fields have been added to the Sponsored Display report:

  • Detail page views

  • Add to cart

  • Add to cart rate

  • Branded searches

  • NTB detail page views

  • Add to cart clicks

  • Branded search clicks

  • NTB detail page view clicks

  • Campaign cost type

The following field has been added to the Sponsored Product report:

  • Top of search impression share

January 2024

2024-01-10

The following fields have been added:

  • Orders

  • Sales

  • ACOS

  • ROAS

  • Conversion rate (%)

  • Orders same SKU

  • Sales same SKU

  • Sales other SKU

  • Units ordered

  • Units ordered same SKU

  • Units ordered other SKU

  • Spend (EUR)

  • Spend (GBP)

  • Spend (USD)

New replacement fields for the deprecated ACOS, ROAS, and conversion rate fields:

  • ACOS (1 day)

  • ACOS (7 day)

  • ACOS (14 day)

  • ACOS (30 day)

  • ROAS (1 day)

  • ROAS (7 day)

  • ROAS (14 day)

  • ROAS (30 day)

  • Conversion rate (1 day)

  • Conversion rate (7 day)

  • Conversion rate (14 day)

  • Conversion rate (30 day)

The following fields have been deprecated:

  • 1 day ACos → Use the new "ACOS (1 day)" field instead

  • 7 day ACos → Use the new "ACOS (7 day) field instead

  • 14 day ACos → Use the new "ACOS (14 day)" field instead

  • 30 day ACos → Use the new "ACOS (30 day)" field instead

  • 1 day RoAS → Use the new "ROAS (1 day)" field instead

  • 7 day RoAS → Use the new "ROAS (7 day)" field instead

  • 14 day RoAS → Use the new "ROAS (14 day)" field instead

  • 30 day RoAS → Use the new "ROAS (30 day)" field instead

  • 1 day conversion rate(%) → Use the new "Conversion rate (1 day)" field instead

  • 7 day conversion rate(%) → Use the new "Conversion rate (7 day)" field instead

  • 14 day conversion rate(%) → Use the new "Conversion rate (14 day)" field instead

  • 30 day conversion rate(%) → Use the new "Conversion rate (30 day)" field instead

  • 14 days Kindle edition normalized pages read

  • 14 days Kindle edition normalized pages royalties

  • Day of week (Mon-Sun)

December 2023

2023-12-19

New dimension added:

  • Campaign serving status

November 2023

2023-11-20

New fields added to the Sponsored Display report type:

  • Reach

  • Frequency

February 2023

2023-02-20

Deprecated field:

  • Bid plus