--- title: "Amazon Ads metrics and dimensions" slug: "amazon-ads-fields" description: "Explore the complete list of Amazon Ads metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports." updated: 2026-03-05T14:00:06Z published: 2026-03-05T14:00:06Z --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # Amazon Ads metrics and dimensions > Supermetrics brings all your Amazon Ads data into [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse) 108 metrics58 dimensionsSearch fields ### ACCOUNT | \| accountName** \| \| --- \| \| \\| Field label \\| Account name \\| \\| --- \\| --- \\| \\| Description \\| Name of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account name \| \| Description \| Name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | accountName** | | \| Field label \| Account name \| \| --- \| --- \| \| Description \| Name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Account name | | Description | Name of the account | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| accountID** \| \| --- \| \| \\| Field label \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account ID \| \| Description \| ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | accountID** | | \| Field label \| Account ID \| \| --- \| --- \| \| Description \| ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Account ID | | Description | ID of the account | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| currency** \| \| --- \| \| \\| Field label \\| Currency \\| \\| --- \\| --- \\| \\| Description \\| Currency code of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Currency \| \| Description \| Currency code of the account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | currency** | | \| Field label \| Currency \| \| --- \| --- \| \| Description \| Currency code of the account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | Field label | Currency | | Description | Currency code of the account | | Field type | dimension | | Data type | [string.currency.code](/apidocs/field-data-types#currency) | ### AD GROUP | \| adGroupId** \| \| --- \| \| \\| Field label \\| Ad group ID \\| \\| --- \\| --- \\| \\| Description \\| Unique ad group ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group ID \| \| Description \| Unique ad group ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | adGroupId** | | \| Field label \| Ad group ID \| \| --- \| --- \| \| Description \| Unique ad group ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad group ID | | Description | Unique ad group ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adGroupName** \| \| --- \| \| \\| Field label \\| Ad group name \\| \\| --- \\| --- \\| \\| Description \\| Name of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group name \| \| Description \| Name of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adGroupName** | | \| Field label \| Ad group name \| \| --- \| --- \| \| Description \| Name of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad group name | | Description | Name of the ad group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adGroupState** \| \| --- \| \| \\| Field label \\| Ad group state \\| \\| --- \\| --- \\| \\| Description \\| State of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group state \| \| Description \| State of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adGroupState** | | \| Field label \| Ad group state \| \| --- \| --- \| \| Description \| State of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad group state | | Description | State of the ad group | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### ASINS | \| otherAsin** \| \| --- \| \| \\| Field label \\| Other ASIN \\| \\| --- \\| --- \\| \\| Description \\| A non-dimensional metric for ASINs other than the one advertised \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Other ASIN \| \| Description \| A non-dimensional metric for ASINs other than the one advertised \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | otherAsin** | | \| Field label \| Other ASIN \| \| --- \| --- \| \| Description \| A non-dimensional metric for ASINs other than the one advertised \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Other ASIN | | Description | A non-dimensional metric for ASINs other than the one advertised | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| unitsOrderedOtherSKU** \| \| --- \| \| \\| Field label \\| Units ordered other SKU \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within of a click on an ad where the purchased SKU was different from the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Display - 14 day \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Units ordered other SKU \| \| Description \| Total number of units ordered within of a click on an ad where the purchased SKU was different from the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | unitsOrderedOtherSKU** | | \| Field label \| Units ordered other SKU \| \| --- \| --- \| \| Description \| Total number of units ordered within of a click on an ad where the purchased SKU was different from the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Units ordered other SKU | | Description | Total number of units ordered within of a click on an ad where the purchased SKU was different from the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Display - 14 day | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| attributedUnitsOrdered1dOtherSKU** \| \| --- \| \| \\| Field label \\| Units ordered other SKU (1 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 1 day of an ad click where the purchased SKU was different from the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered other SKU (1 day) \| \| Description \| Total number of units ordered within 1 day of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedUnitsOrdered1dOtherSKU** | | \| Field label \| Units ordered other SKU (1 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 1 day of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Units ordered other SKU (1 day) | | Description | Total number of units ordered within 1 day of an ad click where the purchased SKU was different from the SKU advertised | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedUnitsOrdered7dOtherSKU** \| \| --- \| \| \\| Field label \\| Units ordered other SKU (7 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 7 days of an ad click where the purchased SKU was different from the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered other SKU (7 day) \| \| Description \| Total number of units ordered within 7 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedUnitsOrdered7dOtherSKU** | | \| Field label \| Units ordered other SKU (7 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 7 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Units ordered other SKU (7 day) | | Description | Total number of units ordered within 7 days of an ad click where the purchased SKU was different from the SKU advertised | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedUnitsOrdered14dOtherSKU** \| \| --- \| \| \\| Field label \\| Units ordered other SKU (14 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 14 days of an ad click where the purchased SKU was different from the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered other SKU (14 day) \| \| Description \| Total number of units ordered within 14 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedUnitsOrdered14dOtherSKU** | | \| Field label \| Units ordered other SKU (14 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 14 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Units ordered other SKU (14 day) | | Description | Total number of units ordered within 14 days of an ad click where the purchased SKU was different from the SKU advertised | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedUnitsOrdered30dOtherSKU** \| \| --- \| \| \\| Field label \\| Units ordered other SKU (30 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 30 days of an ad click where the purchased SKU was different from the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered other SKU (30 day) \| \| Description \| Total number of units ordered within 30 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedUnitsOrdered30dOtherSKU** | | \| Field label \| Units ordered other SKU (30 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 30 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Units ordered other SKU (30 day) | | Description | Total number of units ordered within 30 days of an ad click where the purchased SKU was different from the SKU advertised | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| salesOtherSKU** \| \| --- \| \| \\| Field label \\| Sales other SKU \\| \\| --- \\| --- \\| \\| Description \\| Total value of sales occurring within a period of an ad click where the purchased SKU was different from the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Display - 14 day \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales other SKU \| \| Description \| Total value of sales occurring within a period of an ad click where the purchased SKU was different from the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | salesOtherSKU** | | \| Field label \| Sales other SKU \| \| --- \| --- \| \| Description \| Total value of sales occurring within a period of an ad click where the purchased SKU was different from the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Sales other SKU | | Description | Total value of sales occurring within a period of an ad click where the purchased SKU was different from the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Display - 14 day | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedSales1dOtherSKU** \| \| --- \| \| \\| Field label \\| Sales other SKU (1 day) \\| \\| --- \\| --- \\| \\| Description \\| Total value of sales occurring within 1 day of an ad click where the purchased SKU was different from the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales other SKU (1 day) \| \| Description \| Total value of sales occurring within 1 day of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedSales1dOtherSKU** | | \| Field label \| Sales other SKU (1 day) \| \| --- \| --- \| \| Description \| Total value of sales occurring within 1 day of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Sales other SKU (1 day) | | Description | Total value of sales occurring within 1 day of an ad click where the purchased SKU was different from the SKU advertised | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedSales7dOtherSKU** \| \| --- \| \| \\| Field label \\| Sales other SKU (7 day) \\| \\| --- \\| --- \\| \\| Description \\| Total value of sales occurring within 7 days of an ad click where the purchased SKU was different from the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales other SKU (7 day) \| \| Description \| Total value of sales occurring within 7 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedSales7dOtherSKU** | | \| Field label \| Sales other SKU (7 day) \| \| --- \| --- \| \| Description \| Total value of sales occurring within 7 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Sales other SKU (7 day) | | Description | Total value of sales occurring within 7 days of an ad click where the purchased SKU was different from the SKU advertised | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedSales14dOtherSKU** \| \| --- \| \| \\| Field label \\| Sales other SKU (14 day) \\| \\| --- \\| --- \\| \\| Description \\| Total value of sales occurring within 14 days of an ad click where the purchased SKU was different from the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales other SKU (14 day) \| \| Description \| Total value of sales occurring within 14 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedSales14dOtherSKU** | | \| Field label \| Sales other SKU (14 day) \| \| --- \| --- \| \| Description \| Total value of sales occurring within 14 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Sales other SKU (14 day) | | Description | Total value of sales occurring within 14 days of an ad click where the purchased SKU was different from the SKU advertised | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedSales30dOtherSKU** \| \| --- \| \| \\| Field label \\| Sales other SKU (30 day) \\| \\| --- \\| --- \\| \\| Description \\| Total value of sales occurring within 30 days of an ad click where the purchased SKU was different from the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales other SKU (30 day) \| \| Description \| Total value of sales occurring within 30 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedSales30dOtherSKU** | | \| Field label \| Sales other SKU (30 day) \| \| --- \| --- \| \| Description \| Total value of sales occurring within 30 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Sales other SKU (30 day) | | Description | Total value of sales occurring within 30 days of an ad click where the purchased SKU was different from the SKU advertised | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### BASIC | \| impressions** \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of times ads were displayed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| The number of times ads were displayed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | impressions** | | \| Field label \| Impressions \| \| --- \| --- \| \| Description \| The number of times ads were displayed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Impressions | | Description | The number of times ads were displayed | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| clicks** \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of times your ads were clicked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| The number of times your ads were clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | clicks** | | \| Field label \| Clicks \| \| --- \| --- \| \| Description \| The number of times your ads were clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Clicks | | Description | The number of times your ads were clicked | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| cost** \| \| --- \| \| \\| Field label \\| Spend \\| \\| --- \\| --- \\| \\| Description \\| Total cost of all clicks. Can be divided by clicks to obtain average CPC \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Spend \| \| Description \| Total cost of all clicks. Can be divided by clicks to obtain average CPC \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cost** | | \| Field label \| Spend \| \| --- \| --- \| \| Description \| Total cost of all clicks. Can be divided by clicks to obtain average CPC \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Spend | | Description | Total cost of all clicks. Can be divided by clicks to obtain average CPC | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cost_eur** \| \| --- \| \| \\| Field label \\| Spend (EUR) \\| \\| --- \\| --- \\| \\| Description \\| Advertising cost converted to euros \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Spend (EUR) \| \| Description \| Advertising cost converted to euros \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | cost_eur** | | \| Field label \| Spend (EUR) \| \| --- \| --- \| \| Description \| Advertising cost converted to euros \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | Field label | Spend (EUR) | | Description | Advertising cost converted to euros | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) | | \| cost_gbp** \| \| --- \| \| \\| Field label \\| Spend (GBP) \\| \\| --- \\| --- \\| \\| Description \\| Advertising cost converted to British pound sterling \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Spend (GBP) \| \| Description \| Advertising cost converted to British pound sterling \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | cost_gbp** | | \| Field label \| Spend (GBP) \| \| --- \| --- \| \| Description \| Advertising cost converted to British pound sterling \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | Field label | Spend (GBP) | | Description | Advertising cost converted to British pound sterling | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) | | \| cost_usd** \| \| --- \| \| \\| Field label \\| Spend (USD) \\| \\| --- \\| --- \\| \\| Description \\| Advertising cost converted to US dollars \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Spend (USD) \| \| Description \| Advertising cost converted to US dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | cost_usd** | | \| Field label \| Spend (USD) \| \| --- \| --- \| \| Description \| Advertising cost converted to US dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | Field label | Spend (USD) | | Description | Advertising cost converted to US dollars | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) | | \| cpc** \| \| --- \| \| \\| Field label \\| CPC \\| \\| --- \\| --- \\| \\| Description \\| Cost per click, spend divided by the number of clicks. CPC = Spend / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC \| \| Description \| Cost per click, spend divided by the number of clicks. CPC = Spend / Clicks \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpc** | | \| Field label \| CPC \| \| --- \| --- \| \| Description \| Cost per click, spend divided by the number of clicks. CPC = Spend / Clicks \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPC | | Description | Cost per click, spend divided by the number of clicks. CPC = Spend / Clicks | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| ctr** \| \| --- \| \| \\| Field label \\| CTR (%) \\| \\| --- \\| --- \\| \\| Description \\| Click through rate, clicks divided by the number of impressions. CTR = Clicks / Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR (%) \| \| Description \| Click through rate, clicks divided by the number of impressions. CTR = Clicks / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | ctr** | | \| Field label \| CTR (%) \| \| --- \| --- \| \| Description \| Click through rate, clicks divided by the number of impressions. CTR = Clicks / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | CTR (%) | | Description | Click through rate, clicks divided by the number of impressions. CTR = Clicks / Impressions | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| viewImpressions** \| \| --- \| \| \\| Field label \\| Viewable Impressions \\| \\| --- \\| --- \\| \\| Description \\| Estimated number of impressions that meet the Media Rating Council's (MRC) standard for viewability \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Viewable Impressions \| \| Description \| Estimated number of impressions that meet the Media Rating Council's (MRC) standard for viewability \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | viewImpressions** | | \| Field label \| Viewable Impressions \| \| --- \| --- \| \| Description \| Estimated number of impressions that meet the Media Rating Council's (MRC) standard for viewability \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Viewable Impressions | | Description | Estimated number of impressions that meet the Media Rating Council's (MRC) standard for viewability | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| avgImpressionsFrequency** \| \| --- \| \| \\| Field label \\| Frequency \\| \\| --- \\| --- \\| \\| Description \\| Average number of times unique users were exposed to an ad over the lifetime of the campaign. Only works with daily breakdowns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Frequency \| \| Description \| Average number of times unique users were exposed to an ad over the lifetime of the campaign. Only works with daily breakdowns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | avgImpressionsFrequency** | | \| Field label \| Frequency \| \| --- \| --- \| \| Description \| Average number of times unique users were exposed to an ad over the lifetime of the campaign. Only works with daily breakdowns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Frequency | | Description | Average number of times unique users were exposed to an ad over the lifetime of the campaign. Only works with daily breakdowns | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| cumulativeReach** \| \| --- \| \| \\| Field label \\| Reach \\| \\| --- \\| --- \\| \\| Description \\| Total number of unique users exposed to an ad from either a campaign, ad group, or product ad over the lifetime of the campaign or the past six months, whichever is shorter. This metric is updated daily and only works with daily breakdowns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Reach \| \| Description \| Total number of unique users exposed to an ad from either a campaign, ad group, or product ad over the lifetime of the campaign or the past six months, whichever is shorter. This metric is updated daily and only works with daily breakdowns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | cumulativeReach** | | \| Field label \| Reach \| \| --- \| --- \| \| Description \| Total number of unique users exposed to an ad from either a campaign, ad group, or product ad over the lifetime of the campaign or the past six months, whichever is shorter. This metric is updated daily and only works with daily breakdowns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| | | Field label | Reach | | Description | Total number of unique users exposed to an ad from either a campaign, ad group, or product ad over the lifetime of the campaign or the past six months, whichever is shorter. This metric is updated daily and only works with daily breakdowns | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) | | \| acos** \| \| --- \| \| \\| Field label \\| ACOS \\| \\| --- \\| --- \\| \\| Description \\| The percentage of your sales that you spend on advertising. This is calculated by dividing your spend by sales attributed to your ads. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| ACOS \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by dividing your spend by sales attributed to your ads. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | acos** | | \| Field label \| ACOS \| \| --- \| --- \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by dividing your spend by sales attributed to your ads. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | ACOS | | Description | The percentage of your sales that you spend on advertising. This is calculated by dividing your spend by sales attributed to your ads. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| ACOS1day** \| \| --- \| \| \\| Field label \\| ACOS (1 day) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (1 day) * 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| ACOS (1 day) \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (1 day) * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | ACOS1day** | | \| Field label \| ACOS (1 day) \| \| --- \| --- \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (1 day) * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | ACOS (1 day) | | Description | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (1 day) * 100 | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| ACOS7day** \| \| --- \| \| \\| Field label \\| ACOS (7 day) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (7 day) * 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| ACOS (7 day) \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (7 day) * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | ACOS7day** | | \| Field label \| ACOS (7 day) \| \| --- \| --- \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (7 day) * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | ACOS (7 day) | | Description | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (7 day) * 100 | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| ACOS14day** \| \| --- \| \| \\| Field label \\| ACOS (14 day) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (14 day) * 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| ACOS (14 day) \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (14 day) * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | ACOS14day** | | \| Field label \| ACOS (14 day) \| \| --- \| --- \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (14 day) * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | ACOS (14 day) | | Description | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (14 day) * 100 | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| ACOS30day** \| \| --- \| \| \\| Field label \\| ACOS (30 day) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (30 day) * 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| ACOS (30 day) \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (30 day) * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | ACOS30day** | | \| Field label \| ACOS (30 day) \| \| --- \| --- \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (30 day) * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | ACOS (30 day) | | Description | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (30 day) * 100 | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| roas** \| \| --- \| \| \\| Field label \\| ROAS \\| \\| --- \\| --- \\| \\| Description \\| The revenue you receive from your advertising investment. This is calculated by dividing sales attributed to your ads by your spend. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS \| \| Description \| The revenue you receive from your advertising investment. This is calculated by dividing sales attributed to your ads by your spend. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | roas** | | \| Field label \| ROAS \| \| --- \| --- \| \| Description \| The revenue you receive from your advertising investment. This is calculated by dividing sales attributed to your ads by your spend. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | ROAS | | Description | The revenue you receive from your advertising investment. This is calculated by dividing sales attributed to your ads by your spend. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| ROAS1day** \| \| --- \| \| \\| Field label \\| ROAS (1 day) \\| \\| --- \\| --- \\| \\| Description \\| The revenue you receive from your advertising investment. This is calculated by Sales (1 day) / Spend \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS (1 day) \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (1 day) / Spend \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | ROAS1day** | | \| Field label \| ROAS (1 day) \| \| --- \| --- \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (1 day) / Spend \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | ROAS (1 day) | | Description | The revenue you receive from your advertising investment. This is calculated by Sales (1 day) / Spend | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| ROAS7day** \| \| --- \| \| \\| Field label \\| ROAS (7 day) \\| \\| --- \\| --- \\| \\| Description \\| The revenue you receive from your advertising investment. This is calculated by Sales (7 day) / Spend \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS (7 day) \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (7 day) / Spend \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | ROAS7day** | | \| Field label \| ROAS (7 day) \| \| --- \| --- \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (7 day) / Spend \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | ROAS (7 day) | | Description | The revenue you receive from your advertising investment. This is calculated by Sales (7 day) / Spend | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| ROAS14day** \| \| --- \| \| \\| Field label \\| ROAS (14 day) \\| \\| --- \\| --- \\| \\| Description \\| The revenue you receive from your advertising investment. This is calculated by Sales (14 day) / Spend \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS (14 day) \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (14 day) / Spend \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | ROAS14day** | | \| Field label \| ROAS (14 day) \| \| --- \| --- \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (14 day) / Spend \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | ROAS (14 day) | | Description | The revenue you receive from your advertising investment. This is calculated by Sales (14 day) / Spend | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| ROAS30day** \| \| --- \| \| \\| Field label \\| ROAS (30 day) \\| \\| --- \\| --- \\| \\| Description \\| The revenue you receive from your advertising investment. This is calculated by Sales (30 day) / Spend \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS (30 day) \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (30 day) / Spend \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | ROAS30day** | | \| Field label \| ROAS (30 day) \| \| --- \| --- \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (30 day) / Spend \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | ROAS (30 day) | | Description | The revenue you receive from your advertising investment. This is calculated by Sales (30 day) / Spend | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | ### CAMPAIGN | \| campaignId** \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| Unique campaign ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| Unique campaign ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | campaignId** | | \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| Unique campaign ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign ID | | Description | Unique campaign ID | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaignName** \| \| --- \| \| \\| Field label \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| Advertiser created campaign name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign name \| \| Description \| Advertiser created campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaignName** | | \| Field label \| Campaign name \| \| --- \| --- \| \| Description \| Advertiser created campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign name | | Description | Advertiser created campaign name | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaignType** \| \| --- \| \| \\| Field label \\| Campaign type \\| \\| --- \\| --- \\| \\| Description \\| Type value is based on the selected report type. Possible values include 'Sponsored Products', 'Sponsored Brands', or 'Sponsored Display' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign type \| \| Description \| Type value is based on the selected report type. Possible values include 'Sponsored Products', 'Sponsored Brands', or 'Sponsored Display' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaignType** | | \| Field label \| Campaign type \| \| --- \| --- \| \| Description \| Type value is based on the selected report type. Possible values include 'Sponsored Products', 'Sponsored Brands', or 'Sponsored Display' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign type | | Description | Type value is based on the selected report type. Possible values include 'Sponsored Products', 'Sponsored Brands', or 'Sponsored Display' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| targetingType** \| \| --- \| \| \\| Field label \\| Targeting type \\| \\| --- \\| --- \\| \\| Description \\| Campaign targeting type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeting type \| \| Description \| Campaign targeting type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | targetingType** | | \| Field label \| Targeting type \| \| --- \| --- \| \| Description \| Campaign targeting type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Targeting type | | Description | Campaign targeting type | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaignBudgetType** \| \| --- \| \| \\| Field label \\| Campaign budget type \\| \\| --- \\| --- \\| \\| Description \\| One of ‘daily’ or ‘lifetime’ \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign budget type \| \| Description \| One of ‘daily’ or ‘lifetime’ \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaignBudgetType** | | \| Field label \| Campaign budget type \| \| --- \| --- \| \| Description \| One of ‘daily’ or ‘lifetime’ \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign budget type | | Description | One of ‘daily’ or ‘lifetime’ | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaignStatus** \| \| --- \| \| \\| Field label \\| Campaign status \\| \\| --- \\| --- \\| \\| Description \\| Campaign’s current status represents user action \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign status \| \| Description \| Campaign’s current status represents user action \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaignStatus** | | \| Field label \| Campaign status \| \| --- \| --- \| \| Description \| Campaign’s current status represents user action \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign status | | Description | Campaign’s current status represents user action | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaignServingStatus** \| \| --- \| \| \\| Field label \\| Campaign serving status \\| \\| --- \\| --- \\| \\| Description \\| Campaign’s serving state of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign serving status \| \| Description \| Campaign’s serving state of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaignServingStatus** | | \| Field label \| Campaign serving status \| \| --- \| --- \| \| Description \| Campaign’s serving state of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign serving status | | Description | Campaign’s serving state of the campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaignBudget** \| \| --- \| \| \\| Field label \\| Campaign budget \\| \\| --- \\| --- \\| \\| Description \\| The campaign budget \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign budget \| \| Description \| The campaign budget \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaignBudget** | | \| Field label \| Campaign budget \| \| --- \| --- \| \| Description \| The campaign budget \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign budget | | Description | The campaign budget | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| startDate** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| Start date of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| Start date of the campaign \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | startDate** | | \| Field label \| Start date \| \| --- \| --- \| \| Description \| Start date of the campaign \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Start date | | Description | Start date of the campaign | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| endDate** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| End date of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| End date of the campaign \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | endDate** | | \| Field label \| End date \| \| --- \| --- \| \| Description \| End date of the campaign \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | End date | | Description | End date of the campaign | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| campaigncosttype** \| \| --- \| \| \\| Field label \\| Campaign cost type \\| \\| --- \\| --- \\| \\| Description \\| Determines how the campaign will bid and charge. Possible values include vCPM or CPC \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign cost type \| \| Description \| Determines how the campaign will bid and charge. Possible values include vCPM or CPC \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaigncosttype** | | \| Field label \| Campaign cost type \| \| --- \| --- \| \| Description \| Determines how the campaign will bid and charge. Possible values include vCPM or CPC \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign cost type | | Description | Determines how the campaign will bid and charge. Possible values include vCPM or CPC | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| placement** \| \| --- \| \| \\| Field label \\| Campaign placement \\| \\| --- \\| --- \\| \\| Description \\| Campaign placement on website \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign placement \| \| Description \| Campaign placement on website \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | placement** | | \| Field label \| Campaign placement \| \| --- \| --- \| \| Description \| Campaign placement on website \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign placement | | Description | Campaign placement on website | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### CONVERSIONS | \| orders** \| \| --- \| \| \\| Field label \\| Orders \\| \\| --- \\| --- \\| \\| Description \\| Orders is the number of Amazon orders placed by shoppers attributed to your ads. Attribution depends on campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Orders \| \| Description \| Orders is the number of Amazon orders placed by shoppers attributed to your ads. Attribution depends on campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | orders** | | \| Field label \| Orders \| \| --- \| --- \| \| Description \| Orders is the number of Amazon orders placed by shoppers attributed to your ads. Attribution depends on campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Orders | | Description | Orders is the number of Amazon orders placed by shoppers attributed to your ads. Attribution depends on campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| attributedConversions1d** \| \| --- \| \| \\| Field label \\| Orders (1 day) \\| \\| --- \\| --- \\| \\| Description \\| The number of Amazon orders placed by shoppers attributed to your ads within 1 day of clicking \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Orders (1 day) \| \| Description \| The number of Amazon orders placed by shoppers attributed to your ads within 1 day of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedConversions1d** | | \| Field label \| Orders (1 day) \| \| --- \| --- \| \| Description \| The number of Amazon orders placed by shoppers attributed to your ads within 1 day of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Orders (1 day) | | Description | The number of Amazon orders placed by shoppers attributed to your ads within 1 day of clicking | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedConversions7d** \| \| --- \| \| \\| Field label \\| Orders (7 day) \\| \\| --- \\| --- \\| \\| Description \\| The number of Amazon orders placed by shoppers attributed to your ads within 7 days of clicking \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Orders (7 day) \| \| Description \| The number of Amazon orders placed by shoppers attributed to your ads within 7 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedConversions7d** | | \| Field label \| Orders (7 day) \| \| --- \| --- \| \| Description \| The number of Amazon orders placed by shoppers attributed to your ads within 7 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Orders (7 day) | | Description | The number of Amazon orders placed by shoppers attributed to your ads within 7 days of clicking | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedConversions14d** \| \| --- \| \| \\| Field label \\| Orders (14 day) \\| \\| --- \\| --- \\| \\| Description \\| The number of Amazon orders placed by shoppers attributed to your ads within 14 days of clicking \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Orders (14 day) \| \| Description \| The number of Amazon orders placed by shoppers attributed to your ads within 14 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedConversions14d** | | \| Field label \| Orders (14 day) \| \| --- \| --- \| \| Description \| The number of Amazon orders placed by shoppers attributed to your ads within 14 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Orders (14 day) | | Description | The number of Amazon orders placed by shoppers attributed to your ads within 14 days of clicking | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedConversions30d** \| \| --- \| \| \\| Field label \\| Orders (30 day) \\| \\| --- \\| --- \\| \\| Description \\| The number of Amazon orders placed by shoppers attributed to your ads within 30 days of clicking \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Orders (30 day) \| \| Description \| The number of Amazon orders placed by shoppers attributed to your ads within 30 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedConversions30d** | | \| Field label \| Orders (30 day) \| \| --- \| --- \| \| Description \| The number of Amazon orders placed by shoppers attributed to your ads within 30 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Orders (30 day) | | Description | The number of Amazon orders placed by shoppers attributed to your ads within 30 days of clicking | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| ordersSameSKU** \| \| --- \| \| \\| Field label \\| Orders same SKU \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed conversion events occurring within a click on ad where the purchased SKU was the same as the one advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Orders same SKU \| \| Description \| Number of attributed conversion events occurring within a click on ad where the purchased SKU was the same as the one advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | ordersSameSKU** | | \| Field label \| Orders same SKU \| \| --- \| --- \| \| Description \| Number of attributed conversion events occurring within a click on ad where the purchased SKU was the same as the one advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Orders same SKU | | Description | Number of attributed conversion events occurring within a click on ad where the purchased SKU was the same as the one advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| attributedConversions1dSameSKU** \| \| --- \| \| \\| Field label \\| Orders same SKU (1 day) \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed conversion events occurring within 1 day of click on ad where the purchased SKU was the same as the one advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Orders same SKU (1 day) \| \| Description \| Number of attributed conversion events occurring within 1 day of click on ad where the purchased SKU was the same as the one advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedConversions1dSameSKU** | | \| Field label \| Orders same SKU (1 day) \| \| --- \| --- \| \| Description \| Number of attributed conversion events occurring within 1 day of click on ad where the purchased SKU was the same as the one advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Orders same SKU (1 day) | | Description | Number of attributed conversion events occurring within 1 day of click on ad where the purchased SKU was the same as the one advertised | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedConversions7dSameSKU** \| \| --- \| \| \\| Field label \\| Orders same SKU (7 day) \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed conversion events occurring within 7 days of click on ad where the purchased SKU was the same as the one advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Orders same SKU (7 day) \| \| Description \| Number of attributed conversion events occurring within 7 days of click on ad where the purchased SKU was the same as the one advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedConversions7dSameSKU** | | \| Field label \| Orders same SKU (7 day) \| \| --- \| --- \| \| Description \| Number of attributed conversion events occurring within 7 days of click on ad where the purchased SKU was the same as the one advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Orders same SKU (7 day) | | Description | Number of attributed conversion events occurring within 7 days of click on ad where the purchased SKU was the same as the one advertised | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedConversions14dSameSKU** \| \| --- \| \| \\| Field label \\| Orders same SKU (14 day) \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Orders same SKU (14 day) \| \| Description \| Number of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedConversions14dSameSKU** | | \| Field label \| Orders same SKU (14 day) \| \| --- \| --- \| \| Description \| Number of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Orders same SKU (14 day) | | Description | Number of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedConversions30dSameSKU** \| \| --- \| \| \\| Field label \\| Orders same SKU (30 day) \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed conversion events occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Orders same SKU (30 day) \| \| Description \| Number of attributed conversion events occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedConversions30dSameSKU** | | \| Field label \| Orders same SKU (30 day) \| \| --- \| --- \| \| Description \| Number of attributed conversion events occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Orders same SKU (30 day) | | Description | Number of attributed conversion events occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| conversionRate** \| \| --- \| \| \\| Field label \\| Conversion rate (%) \\| \\| --- \\| --- \\| \\| Description \\| The conversion rate is Orders / Clicks * 100. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion rate (%) \| \| Description \| The conversion rate is Orders / Clicks * 100. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | conversionRate** | | \| Field label \| Conversion rate (%) \| \| --- \| --- \| \| Description \| The conversion rate is Orders / Clicks * 100. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Conversion rate (%) | | Description | The conversion rate is Orders / Clicks * 100. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| CTCrate1day** \| \| --- \| \| \\| Field label \\| Conversion rate (1 day) \\| \\| --- \\| --- \\| \\| Description \\| The conversion rate is Orders (1 day) / Clicks * 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion rate (1 day) \| \| Description \| The conversion rate is Orders (1 day) / Clicks * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | CTCrate1day** | | \| Field label \| Conversion rate (1 day) \| \| --- \| --- \| \| Description \| The conversion rate is Orders (1 day) / Clicks * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Conversion rate (1 day) | | Description | The conversion rate is Orders (1 day) / Clicks * 100 | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| CTCrate7day** \| \| --- \| \| \\| Field label \\| Conversion rate (7 day) \\| \\| --- \\| --- \\| \\| Description \\| The conversion rate is Orders (7 day) / Clicks * 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion rate (7 day) \| \| Description \| The conversion rate is Orders (7 day) / Clicks * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | CTCrate7day** | | \| Field label \| Conversion rate (7 day) \| \| --- \| --- \| \| Description \| The conversion rate is Orders (7 day) / Clicks * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Conversion rate (7 day) | | Description | The conversion rate is Orders (7 day) / Clicks * 100 | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| CTCrate14day** \| \| --- \| \| \\| Field label \\| Conversion rate (14 day) \\| \\| --- \\| --- \\| \\| Description \\| The conversion rate is Orders (14 day) / Clicks * 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion rate (14 day) \| \| Description \| The conversion rate is Orders (14 day) / Clicks * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | CTCrate14day** | | \| Field label \| Conversion rate (14 day) \| \| --- \| --- \| \| Description \| The conversion rate is Orders (14 day) / Clicks * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Conversion rate (14 day) | | Description | The conversion rate is Orders (14 day) / Clicks * 100 | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| CTCrate30day** \| \| --- \| \| \\| Field label \\| Conversion rate (30 day) \\| \\| --- \\| --- \\| \\| Description \\| The conversion rate is Orders (30 day) / Clicks * 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion rate (30 day) \| \| Description \| The conversion rate is Orders (30 day) / Clicks * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | CTCrate30day** | | \| Field label \| Conversion rate (30 day) \| \| --- \| --- \| \| Description \| The conversion rate is Orders (30 day) / Clicks * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Conversion rate (30 day) | | Description | The conversion rate is Orders (30 day) / Clicks * 100 | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| attributedOrdersNewToBrand14d** \| \| --- \| \| \\| Field label \\| NTB orders \\| \\| --- \\| --- \\| \\| Description \\| The number of first-time orders for products within the brand over a 1-year period. Has 14 day attribution \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| NTB orders \| \| Description \| The number of first-time orders for products within the brand over a 1-year period. Has 14 day attribution \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedOrdersNewToBrand14d** | | \| Field label \| NTB orders \| \| --- \| --- \| \| Description \| The number of first-time orders for products within the brand over a 1-year period. Has 14 day attribution \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | NTB orders | | Description | The number of first-time orders for products within the brand over a 1-year period. Has 14 day attribution | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| viewAttributedConversions14d** \| \| --- \| \| \\| Field label \\| Orders (view-attributed) \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed conversion events occurring within 14 days of view on ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Orders (view-attributed) \| \| Description \| Number of attributed conversion events occurring within 14 days of view on ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | viewAttributedConversions14d** | | \| Field label \| Orders (view-attributed) \| \| --- \| --- \| \| Description \| Number of attributed conversion events occurring within 14 days of view on ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Orders (view-attributed) | | Description | Number of attributed conversion events occurring within 14 days of view on ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| detailpageviews** \| \| --- \| \| \\| Field label \\| Detail page views \\| \\| --- \\| --- \\| \\| Description \\| Number of detail page views occurring within 14 days of an ad click or view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Detail page views \| \| Description \| Number of detail page views occurring within 14 days of an ad click or view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | detailpageviews** | | \| Field label \| Detail page views \| \| --- \| --- \| \| Description \| Number of detail page views occurring within 14 days of an ad click or view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Detail page views | | Description | Number of detail page views occurring within 14 days of an ad click or view | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| addtocart** \| \| --- \| \| \\| Field label \\| Add to cart \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a brand's products to their cart, attributed to an ad view or click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart \| \| Description \| Number of times shoppers added a brand's products to their cart, attributed to an ad view or click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | addtocart** | | \| Field label \| Add to cart \| \| --- \| --- \| \| Description \| Number of times shoppers added a brand's products to their cart, attributed to an ad view or click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Add to cart | | Description | Number of times shoppers added a brand's products to their cart, attributed to an ad view or click | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| addtocartrate** \| \| --- \| \| \\| Field label \\| Add to cart rate \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a brand's products to their cart, attributed to an ad view or click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart rate \| \| Description \| Number of times shoppers added a brand's products to their cart, attributed to an ad view or click \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | addtocartrate** | | \| Field label \| Add to cart rate \| \| --- \| --- \| \| Description \| Number of times shoppers added a brand's products to their cart, attributed to an ad view or click \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| | | Field label | Add to cart rate | | Description | Number of times shoppers added a brand's products to their cart, attributed to an ad view or click | | Field type | metric | | Data type | [float.number.ratio](/apidocs/field-data-types#number) | | \| addtocartclicks** \| \| --- \| \| \\| Field label \\| Add to cart clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a brand's products to their cart, attributed to an ad click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart clicks \| \| Description \| Number of times shoppers added a brand's products to their cart, attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | addtocartclicks** | | \| Field label \| Add to cart clicks \| \| --- \| --- \| \| Description \| Number of times shoppers added a brand's products to their cart, attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Add to cart clicks | | Description | Number of times shoppers added a brand's products to their cart, attributed to an ad click | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| newtobranddetailpageviews** \| \| --- \| \| \\| Field label \\| NTB detail page views \\| \\| --- \\| --- \\| \\| Description \\| The number of new detail page views from shoppers who have not previously viewed a detail page with an ASIN of the same brand in past 365 days and who either clicked or viewed an ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| NTB detail page views \| \| Description \| The number of new detail page views from shoppers who have not previously viewed a detail page with an ASIN of the same brand in past 365 days and who either clicked or viewed an ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | newtobranddetailpageviews** | | \| Field label \| NTB detail page views \| \| --- \| --- \| \| Description \| The number of new detail page views from shoppers who have not previously viewed a detail page with an ASIN of the same brand in past 365 days and who either clicked or viewed an ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | NTB detail page views | | Description | The number of new detail page views from shoppers who have not previously viewed a detail page with an ASIN of the same brand in past 365 days and who either clicked or viewed an ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| newtobranddetailpageviewclicks** \| \| --- \| \| \\| Field label \\| NTB detail page view clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of new-to-brand detail page views for all the brands' products, attributed to an ad click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| NTB detail page view clicks \| \| Description \| Number of new-to-brand detail page views for all the brands' products, attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | newtobranddetailpageviewclicks** | | \| Field label \| NTB detail page view clicks \| \| --- \| --- \| \| Description \| Number of new-to-brand detail page views for all the brands' products, attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | NTB detail page view clicks | | Description | Number of new-to-brand detail page views for all the brands' products, attributed to an ad click | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### DATASOURCE | \| dataSourceName** \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | --- | | dataSourceName** | | \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | Field label | Data source | | Description | The name of the source for this data, as listed on supermetrics.com/docs | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | API, Data warehouse | | \| system_metadata.data_source_logins** \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_logins** | | \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source logins | | Description | The data source login accounts that were used to authenticate against the data source | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.data_source_login_owners** \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_login_owners** | | \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source login owners | | Description | The Supermetrics users that created the data source login connections | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### DEPRECATED | \| bidPlus** \| \| --- \| \| \\| Field label \\| Bid plus \\| \\| --- \\| --- \\| \\| Description \\| Bid Plus. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2023-02-20 \\| \| \| Field label \| Bid plus \| \| Description \| Bid Plus. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2023-02-20 \| | | --- | | bidPlus** | | \| Field label \| Bid plus \| \| --- \| --- \| \| Description \| Bid Plus. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2023-02-20 \| | | Field label | Bid plus | | Description | Bid Plus. | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | 🚫 Deprecated | Deprecated on 2023-02-20 | | \| dayOfWeek** \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | dayOfWeek** | | \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | Field label | Day of week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.dayofweek](/apidocs/field-data-types#time) | | 🚫 Deprecated | Deprecated on 2024-01-10 | | \| 7daysRoAS** \| \| --- \| \| \\| Field label \\| 7 days RoAS \\| \\| --- \\| --- \\| \\| Description \\| The revenue you receive from your advertising investment. This is calculated by Sales (7 day) / Spend. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 7 days RoAS \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (7 day) / Spend. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | 7daysRoAS** | | \| Field label \| 7 days RoAS \| \| --- \| --- \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (7 day) / Spend. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | Field label | 7 days RoAS | | Description | The revenue you receive from your advertising investment. This is calculated by Sales (7 day) / Spend. | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | 🚫 Deprecated | Deprecated on 2024-01-10 | | \| 7dayCtcRate** \| \| --- \| \| \\| Field label \\| 7 days conversion rate(%) \\| \\| --- \\| --- \\| \\| Description \\| The conversion rate is Orders (7 day) / Clicks * 100. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 7 days conversion rate(%) \| \| Description \| The conversion rate is Orders (7 day) / Clicks * 100. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | 7dayCtcRate** | | \| Field label \| 7 days conversion rate(%) \| \| --- \| --- \| \| Description \| The conversion rate is Orders (7 day) / Clicks * 100. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | Field label | 7 days conversion rate(%) | | Description | The conversion rate is Orders (7 day) / Clicks * 100. | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | 🚫 Deprecated | Deprecated on 2024-01-10 | | \| 1dayCtcRate** \| \| --- \| \| \\| Field label \\| 1 day conversion rate(%) \\| \\| --- \\| --- \\| \\| Description \\| The conversion rate is Orders (1 day) / Clicks * 100. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 1 day conversion rate(%) \| \| Description \| The conversion rate is Orders (1 day) / Clicks * 100. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | 1dayCtcRate** | | \| Field label \| 1 day conversion rate(%) \| \| --- \| --- \| \| Description \| The conversion rate is Orders (1 day) / Clicks * 100. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | Field label | 1 day conversion rate(%) | | Description | The conversion rate is Orders (1 day) / Clicks * 100. | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | 🚫 Deprecated | Deprecated on 2024-01-10 | | \| 30dayCtcRate** \| \| --- \| \| \\| Field label \\| 30 days conversion rate(%) \\| \\| --- \\| --- \\| \\| Description \\| The conversion rate is Orders (30 day) / Clicks * 100. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 30 days conversion rate(%) \| \| Description \| The conversion rate is Orders (30 day) / Clicks * 100. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | 30dayCtcRate** | | \| Field label \| 30 days conversion rate(%) \| \| --- \| --- \| \| Description \| The conversion rate is Orders (30 day) / Clicks * 100. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | Field label | 30 days conversion rate(%) | | Description | The conversion rate is Orders (30 day) / Clicks * 100. | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | 🚫 Deprecated | Deprecated on 2024-01-10 | | \| 14dayCtcRate** \| \| --- \| \| \\| Field label \\| 14 days conversion rate(%) \\| \\| --- \\| --- \\| \\| Description \\| The conversion rate is Orders (14 day) / Clicks * 100. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 14 days conversion rate(%) \| \| Description \| The conversion rate is Orders (14 day) / Clicks * 100. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | 14dayCtcRate** | | \| Field label \| 14 days conversion rate(%) \| \| --- \| --- \| \| Description \| The conversion rate is Orders (14 day) / Clicks * 100. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | Field label | 14 days conversion rate(%) | | Description | The conversion rate is Orders (14 day) / Clicks * 100. | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | 🚫 Deprecated | Deprecated on 2024-01-10 | | \| 7daysACoS** \| \| --- \| \| \\| Field label \\| 7 days ACoS \\| \\| --- \\| --- \\| \\| Description \\| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (7 day) * 100. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 7 days ACoS \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (7 day) * 100. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | 7daysACoS** | | \| Field label \| 7 days ACoS \| \| --- \| --- \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (7 day) * 100. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | Field label | 7 days ACoS | | Description | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (7 day) * 100. | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | 🚫 Deprecated | Deprecated on 2024-01-10 | | \| 1daysACoS** \| \| --- \| \| \\| Field label \\| 1 day ACoS \\| \\| --- \\| --- \\| \\| Description \\| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (1 day) * 100. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 1 day ACoS \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (1 day) * 100. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | 1daysACoS** | | \| Field label \| 1 day ACoS \| \| --- \| --- \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (1 day) * 100. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | Field label | 1 day ACoS | | Description | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (1 day) * 100. | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | 🚫 Deprecated | Deprecated on 2024-01-10 | | \| 30daysACoS** \| \| --- \| \| \\| Field label \\| 30 days ACoS \\| \\| --- \\| --- \\| \\| Description \\| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (30 day) * 100. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 30 days ACoS \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (30 day) * 100. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | 30daysACoS** | | \| Field label \| 30 days ACoS \| \| --- \| --- \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (30 day) * 100. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | Field label | 30 days ACoS | | Description | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (30 day) * 100. | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | 🚫 Deprecated | Deprecated on 2024-01-10 | | \| 14daysACoS** \| \| --- \| \| \\| Field label \\| 14 days ACoS \\| \\| --- \\| --- \\| \\| Description \\| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (14 day) * 100. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 14 days ACoS \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (14 day) * 100. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | 14daysACoS** | | \| Field label \| 14 days ACoS \| \| --- \| --- \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (14 day) * 100. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | Field label | 14 days ACoS | | Description | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (14 day) * 100. | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | 🚫 Deprecated | Deprecated on 2024-01-10 | | \| 1daysRoAS** \| \| --- \| \| \\| Field label \\| 1 day RoAS \\| \\| --- \\| --- \\| \\| Description \\| The revenue you receive from your advertising investment. This is calculated by Sales (1 day) / Spend. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 1 day RoAS \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (1 day) / Spend. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | 1daysRoAS** | | \| Field label \| 1 day RoAS \| \| --- \| --- \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (1 day) / Spend. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | Field label | 1 day RoAS | | Description | The revenue you receive from your advertising investment. This is calculated by Sales (1 day) / Spend. | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | 🚫 Deprecated | Deprecated on 2024-01-10 | | \| 14daysRoAS** \| \| --- \| \| \\| Field label \\| 14 days RoAS \\| \\| --- \\| --- \\| \\| Description \\| The revenue you receive from your advertising investment. This is calculated by Sales (14 day) / Spend. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 14 days RoAS \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (14 day) / Spend. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | 14daysRoAS** | | \| Field label \| 14 days RoAS \| \| --- \| --- \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (14 day) / Spend. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | Field label | 14 days RoAS | | Description | The revenue you receive from your advertising investment. This is calculated by Sales (14 day) / Spend. | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | 🚫 Deprecated | Deprecated on 2024-01-10 | | \| 30daysRoAS** \| \| --- \| \| \\| Field label \\| 30 days RoAS \\| \\| --- \\| --- \\| \\| Description \\| The revenue you receive from your advertising investment. This is calculated by Sales (30 day) / Spend. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 30 days RoAS \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (30 day) / Spend. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | 30daysRoAS** | | \| Field label \| 30 days RoAS \| \| --- \| --- \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (30 day) / Spend. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | Field label | 30 days RoAS | | Description | The revenue you receive from your advertising investment. This is calculated by Sales (30 day) / Spend. | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | 🚫 Deprecated | Deprecated on 2024-01-10 | | \| kindleEditionNormalizedPagesRead14d** \| \| --- \| \| \\| Field label \\| 14 days Kindle edition normalized pages read \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed Kindle edition normalized pages read within 14 days of ad click. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 14 days Kindle edition normalized pages read \| \| Description \| Number of attributed Kindle edition normalized pages read within 14 days of ad click. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | kindleEditionNormalizedPagesRead14d** | | \| Field label \| 14 days Kindle edition normalized pages read \| \| --- \| --- \| \| Description \| Number of attributed Kindle edition normalized pages read within 14 days of ad click. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | Field label | 14 days Kindle edition normalized pages read | | Description | Number of attributed Kindle edition normalized pages read within 14 days of ad click. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | 🚫 Deprecated | Deprecated on 2024-01-10 | | \| kindleEditionNormalizedPagesRoyalties14d** \| \| --- \| \| \\| Field label \\| 14 days Kindle edition normalized pages royalties \\| \\| --- \\| --- \\| \\| Description \\| The estimated royalties of attributed estimated Kindle edition normalized pages within 14 days of ad click. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 14 days Kindle edition normalized pages royalties \| \| Description \| The estimated royalties of attributed estimated Kindle edition normalized pages within 14 days of ad click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | kindleEditionNormalizedPagesRoyalties14d** | | \| Field label \| 14 days Kindle edition normalized pages royalties \| \| --- \| --- \| \| Description \| The estimated royalties of attributed estimated Kindle edition normalized pages within 14 days of ad click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| | | Field label | 14 days Kindle edition normalized pages royalties | | Description | The estimated royalties of attributed estimated Kindle edition normalized pages within 14 days of ad click. | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | 🚫 Deprecated | Deprecated on 2024-01-10 | ### KEYWORDS | \| keywordId** \| \| --- \| \| \\| Field label \\| Keyword ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the keyword used in bid \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Keyword ID \| \| Description \| ID of the keyword used in bid \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | keywordId** | | \| Field label \| Keyword ID \| \| --- \| --- \| \| Description \| ID of the keyword used in bid \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Keyword ID | | Description | ID of the keyword used in bid | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| keywordText** \| \| --- \| \| \\| Field label \\| Keyword text \\| \\| --- \\| --- \\| \\| Description \\| Text of the keyword or phrase used in bid \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Keyword text \| \| Description \| Text of the keyword or phrase used in bid \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | keywordText** | | \| Field label \| Keyword text \| \| --- \| --- \| \| Description \| Text of the keyword or phrase used in bid \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Keyword text | | Description | Text of the keyword or phrase used in bid | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| matchType** \| \| --- \| \| \\| Field label \\| Keyword match type \\| \\| --- \\| --- \\| \\| Description \\| Type of matching for the keyword or phrase used in bid. Must be one of: broad, phrase, or exact \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Keyword match type \| \| Description \| Type of matching for the keyword or phrase used in bid. Must be one of: broad, phrase, or exact \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | matchType** | | \| Field label \| Keyword match type \| \| --- \| --- \| \| Description \| Type of matching for the keyword or phrase used in bid. Must be one of: broad, phrase, or exact \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Keyword match type | | Description | Type of matching for the keyword or phrase used in bid. Must be one of: broad, phrase, or exact | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| query** \| \| --- \| \| \\| Field label \\| Customer search term \\| \\| --- \\| --- \\| \\| Description \\| Query text \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Customer search term \| \| Description \| Query text \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | query** | | \| Field label \| Customer search term \| \| --- \| --- \| \| Description \| Query text \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Customer search term | | Description | Query text | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| keywordBid** \| \| --- \| \| \\| Field label \\| Keyword bid \\| \\| --- \\| --- \\| \\| Description \\| Advertiser-set bid value for keyword \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Keyword bid \| \| Description \| Advertiser-set bid value for keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | keywordBid** | | \| Field label \| Keyword bid \| \| --- \| --- \| \| Description \| Advertiser-set bid value for keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Keyword bid | | Description | Advertiser-set bid value for keyword | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| keywordStatus** \| \| --- \| \| \\| Field label \\| Keyword status \\| \\| --- \\| --- \\| \\| Description \\| The status of the keyword \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Keyword status \| \| Description \| The status of the keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | keywordStatus** | | \| Field label \| Keyword status \| \| --- \| --- \| \| Description \| The status of the keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Keyword status | | Description | The status of the keyword | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| targetId** \| \| --- \| \| \\| Field label \\| Target ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the targeting expression used in a bid \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Target ID \| \| Description \| ID of the targeting expression used in a bid \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | targetId** | | \| Field label \| Target ID \| \| --- \| --- \| \| Description \| ID of the targeting expression used in a bid \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Target ID | | Description | ID of the targeting expression used in a bid | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| targetingExpression** \| \| --- \| \| \\| Field label \\| Targeting expression \\| \\| --- \\| --- \\| \\| Description \\| A string representation of your expression object in targeting clauses \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeting expression \| \| Description \| A string representation of your expression object in targeting clauses \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | targetingExpression** | | \| Field label \| Targeting expression \| \| --- \| --- \| \| Description \| A string representation of your expression object in targeting clauses \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Targeting expression | | Description | A string representation of your expression object in targeting clauses | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| targetingText** \| \| --- \| \| \\| Field label \\| Targeting text \\| \\| --- \\| --- \\| \\| Description \\| A resolved string representation of your expression object in targeting clauses \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeting text \| \| Description \| A resolved string representation of your expression object in targeting clauses \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | targetingText** | | \| Field label \| Targeting text \| \| --- \| --- \| \| Description \| A resolved string representation of your expression object in targeting clauses \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Targeting text | | Description | A resolved string representation of your expression object in targeting clauses | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| searchTermImpressionRank** \| \| --- \| \| \\| Field label \\| Search term impression rank \\| \\| --- \\| --- \\| \\| Description \\| Account-level ad-attributed impression rank for search terms \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Search term impression rank \| \| Description \| Account-level ad-attributed impression rank for search terms \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | searchTermImpressionRank** | | \| Field label \| Search term impression rank \| \| --- \| --- \| \| Description \| Account-level ad-attributed impression rank for search terms \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Search term impression rank | | Description | Account-level ad-attributed impression rank for search terms | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| searchTermImpressionShare** \| \| --- \| \| \\| Field label \\| Search term impression share \\| \\| --- \\| --- \\| \\| Description \\| Account-level ad-attributed impression share for search terms \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Search term impression share \| \| Description \| Account-level ad-attributed impression share for search terms \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | searchTermImpressionShare** | | \| Field label \| Search term impression share \| \| --- \| --- \| \| Description \| Account-level ad-attributed impression share for search terms \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Search term impression share | | Description | Account-level ad-attributed impression share for search terms | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| brandedsearches** \| \| --- \| \| \\| Field label \\| Branded searches \\| \\| --- \\| --- \\| \\| Description \\| The number of searches that included the name of your brand occurring within 14 days of an ad click or view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Branded searches \| \| Description \| The number of searches that included the name of your brand occurring within 14 days of an ad click or view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | brandedsearches** | | \| Field label \| Branded searches \| \| --- \| --- \| \| Description \| The number of searches that included the name of your brand occurring within 14 days of an ad click or view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Branded searches | | Description | The number of searches that included the name of your brand occurring within 14 days of an ad click or view | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| brandedsearchesclicks** \| \| --- \| \| \\| Field label \\| Branded search clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of searches that included the name of your brand occurring within 14 days of an ad click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Branded search clicks \| \| Description \| The number of searches that included the name of your brand occurring within 14 days of an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | brandedsearchesclicks** | | \| Field label \| Branded search clicks \| \| --- \| --- \| \| Description \| The number of searches that included the name of your brand occurring within 14 days of an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Branded search clicks | | Description | The number of searches that included the name of your brand occurring within 14 days of an ad click | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| topofsearchimpressionshare** \| \| --- \| \| \\| Field label \\| Top of search impression share \\| \\| --- \\| --- \\| \\| Description \\| The percentage of top-of-search impressions earned out of all the top-of-search impressions that were eligible for a given date range \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Top of search impression share \| \| Description \| The percentage of top-of-search impressions earned out of all the top-of-search impressions that were eligible for a given date range \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | topofsearchimpressionshare** | | \| Field label \| Top of search impression share \| \| --- \| --- \| \| Description \| The percentage of top-of-search impressions earned out of all the top-of-search impressions that were eligible for a given date range \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Top of search impression share | | Description | The percentage of top-of-search impressions earned out of all the top-of-search impressions that were eligible for a given date range | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | ### ORDERS | \| unitsOrdered** \| \| --- \| \| \\| Field label \\| Units ordered \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed units ordered within a period of a click on an ad. Attribution varies by campaign type. Sponsored Products - 7 day \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Units ordered \| \| Description \| Number of attributed units ordered within a period of a click on an ad. Attribution varies by campaign type. Sponsored Products - 7 day \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | unitsOrdered** | | \| Field label \| Units ordered \| \| --- \| --- \| \| Description \| Number of attributed units ordered within a period of a click on an ad. Attribution varies by campaign type. Sponsored Products - 7 day \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Units ordered | | Description | Number of attributed units ordered within a period of a click on an ad. Attribution varies by campaign type. Sponsored Products - 7 day | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| attributedUnitsOrdered1d** \| \| --- \| \| \\| Field label \\| Units ordered (1 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 1 day of an ad click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered (1 day) \| \| Description \| Total number of units ordered within 1 day of an ad click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedUnitsOrdered1d** | | \| Field label \| Units ordered (1 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 1 day of an ad click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Units ordered (1 day) | | Description | Total number of units ordered within 1 day of an ad click | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedUnitsOrdered7d** \| \| --- \| \| \\| Field label \\| Units ordered (7 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 7 days of an ad click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered (7 day) \| \| Description \| Total number of units ordered within 7 days of an ad click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedUnitsOrdered7d** | | \| Field label \| Units ordered (7 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 7 days of an ad click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Units ordered (7 day) | | Description | Total number of units ordered within 7 days of an ad click | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedUnitsOrdered14d** \| \| --- \| \| \\| Field label \\| Units ordered (14 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 14 days of an ad click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered (14 day) \| \| Description \| Total number of units ordered within 14 days of an ad click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedUnitsOrdered14d** | | \| Field label \| Units ordered (14 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 14 days of an ad click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Units ordered (14 day) | | Description | Total number of units ordered within 14 days of an ad click | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedUnitsOrdered30d** \| \| --- \| \| \\| Field label \\| Units ordered (30 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 30 days of an ad click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered (30 day) \| \| Description \| Total number of units ordered within 30 days of an ad click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedUnitsOrdered30d** | | \| Field label \| Units ordered (30 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 30 days of an ad click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Units ordered (30 day) | | Description | Total number of units ordered within 30 days of an ad click | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| unitsOrderedSameSKU** \| \| --- \| \| \\| Field label \\| Units ordered same SKU \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within a period of a click on an ad where the purchased SKU was the same as the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Units ordered same SKU \| \| Description \| Total number of units ordered within a period of a click on an ad where the purchased SKU was the same as the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | unitsOrderedSameSKU** | | \| Field label \| Units ordered same SKU \| \| --- \| --- \| \| Description \| Total number of units ordered within a period of a click on an ad where the purchased SKU was the same as the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Units ordered same SKU | | Description | Total number of units ordered within a period of a click on an ad where the purchased SKU was the same as the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| attributedUnitsOrdered1dSameSKU** \| \| --- \| \| \\| Field label \\| Units ordered same SKU (1 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 1 day of ad click where the purchased SKU was the same as the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered same SKU (1 day) \| \| Description \| Total number of units ordered within 1 day of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedUnitsOrdered1dSameSKU** | | \| Field label \| Units ordered same SKU (1 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 1 day of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Units ordered same SKU (1 day) | | Description | Total number of units ordered within 1 day of ad click where the purchased SKU was the same as the SKU advertised | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedUnitsOrdered7dSameSKU** \| \| --- \| \| \\| Field label \\| Units ordered same SKU (7 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 7 days of ad click where the purchased SKU was the same as the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered same SKU (7 day) \| \| Description \| Total number of units ordered within 7 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedUnitsOrdered7dSameSKU** | | \| Field label \| Units ordered same SKU (7 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 7 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Units ordered same SKU (7 day) | | Description | Total number of units ordered within 7 days of ad click where the purchased SKU was the same as the SKU advertised | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedUnitsOrdered14dSameSKU** \| \| --- \| \| \\| Field label \\| Units ordered same SKU (14 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 14 days of ad click where the purchased SKU was the same as the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered same SKU (14 day) \| \| Description \| Total number of units ordered within 14 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedUnitsOrdered14dSameSKU** | | \| Field label \| Units ordered same SKU (14 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 14 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Units ordered same SKU (14 day) | | Description | Total number of units ordered within 14 days of ad click where the purchased SKU was the same as the SKU advertised | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedUnitsOrdered30dSameSKU** \| \| --- \| \| \\| Field label \\| Units ordered same SKU (30 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 30 days of ad click where the purchased SKU was the same as the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered same SKU (30 day) \| \| Description \| Total number of units ordered within 30 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedUnitsOrdered30dSameSKU** | | \| Field label \| Units ordered same SKU (30 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 30 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Units ordered same SKU (30 day) | | Description | Total number of units ordered within 30 days of ad click where the purchased SKU was the same as the SKU advertised | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedUnitsOrderedNewToBrand14d** \| \| --- \| \| \\| Field label \\| NTB units ordered \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed new-to-brand units ordered within 14 days of view on ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| NTB units ordered \| \| Description \| Number of attributed new-to-brand units ordered within 14 days of view on ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedUnitsOrderedNewToBrand14d** | | \| Field label \| NTB units ordered \| \| --- \| --- \| \| Description \| Number of attributed new-to-brand units ordered within 14 days of view on ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | NTB units ordered | | Description | Number of attributed new-to-brand units ordered within 14 days of view on ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| viewAttributedUnitsOrdered14d** \| \| --- \| \| \\| Field label \\| Units ordered (view-attributed) \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed units ordered within 14 days of view on ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered (view-attributed) \| \| Description \| Number of attributed units ordered within 14 days of view on ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | viewAttributedUnitsOrdered14d** | | \| Field label \| Units ordered (view-attributed) \| \| --- \| --- \| \| Description \| Number of attributed units ordered within 14 days of view on ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Units ordered (view-attributed) | | Description | Number of attributed units ordered within 14 days of view on ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| unitsSold14d** \| \| --- \| \| \\| Field label \\| Units sold (vendor) \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed units sold within 14 days of click on an ad. Vendor-only field \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Units sold (vendor) \| \| Description \| Number of attributed units sold within 14 days of click on an ad. Vendor-only field \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | unitsSold14d** | | \| Field label \| Units sold (vendor) \| \| --- \| --- \| \| Description \| Number of attributed units sold within 14 days of click on an ad. Vendor-only field \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Units sold (vendor) | | Description | Number of attributed units sold within 14 days of click on an ad. Vendor-only field | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### PRODUCT | \| sku** \| \| --- \| \| \\| Field label \\| Advertised SKU \\| \\| --- \\| --- \\| \\| Description \\| The SKU that is being advertised. Not available for vendors \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertised SKU \| \| Description \| The SKU that is being advertised. Not available for vendors \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | sku** | | \| Field label \| Advertised SKU \| \| --- \| --- \| \| Description \| The SKU that is being advertised. Not available for vendors \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Advertised SKU | | Description | The SKU that is being advertised. Not available for vendors | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| asin** \| \| --- \| \| \\| Field label \\| ASIN \\| \\| --- \\| --- \\| \\| Description \\| The unique Amazon Standard Identification Number (ASIN) advertised \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| ASIN \| \| Description \| The unique Amazon Standard Identification Number (ASIN) advertised \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | asin** | | \| Field label \| ASIN \| \| --- \| --- \| \| Description \| The unique Amazon Standard Identification Number (ASIN) advertised \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | ASIN | | Description | The unique Amazon Standard Identification Number (ASIN) advertised | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### QUERY | \| system_metadata.query_date_range_start** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | --- | | system_metadata.query_date_range_start** | | \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Start date | | Description | The start date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_date_range_end** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | system_metadata.query_date_range_end** | | \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | End date | | Description | The end date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_timezone** \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | system_metadata.query_timezone** | | \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | Field label | Timezone | | Description | The timezone that is supplied to the query | | Field type | dimension | | Data type | [string.time.timezone](/apidocs/field-data-types#time) | | \| system_metadata.query_filters** \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_filters** | | \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Filters | | Description | All filters used in the query | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_date_start** \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_start** | | \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Start | | Description | When the query was started | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_date_end** \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_end** | | \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | End | | Description | When the query completed | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_duration** \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | system_metadata.query_duration** | | \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | Field label | Duration | | Description | The duration in seconds of the query | | Field type | dimension | | Data type | [int.duration.seconds](/apidocs/field-data-types#duration) | | \| system_metadata.query_accounts** \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_accounts** | | \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Accounts | | Description | A list of accounts of which the data was pulled from | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_excluded_accounts** \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_excluded_accounts** | | \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Excluded invalid accounts | | Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### SALES | \| sales** \| \| --- \| \| \\| Field label \\| Sales \\| \\| --- \\| --- \\| \\| Description \\| Sales is the total value of products sold to shoppers attributed to your ads. Attribution depends on campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales \| \| Description \| Sales is the total value of products sold to shoppers attributed to your ads. Attribution depends on campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | --- | | sales** | | \| Field label \| Sales \| \| --- \| --- \| \| Description \| Sales is the total value of products sold to shoppers attributed to your ads. Attribution depends on campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Sales | | Description | Sales is the total value of products sold to shoppers attributed to your ads. Attribution depends on campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedSales1d** \| \| --- \| \| \\| Field label \\| Sales (1 day) \\| \\| --- \\| --- \\| \\| Description \\| The total value of products sold to shoppers attributed to your ads within 1 day of clicking \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales (1 day) \| \| Description \| The total value of products sold to shoppers attributed to your ads within 1 day of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedSales1d** | | \| Field label \| Sales (1 day) \| \| --- \| --- \| \| Description \| The total value of products sold to shoppers attributed to your ads within 1 day of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Sales (1 day) | | Description | The total value of products sold to shoppers attributed to your ads within 1 day of clicking | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedSales7d** \| \| --- \| \| \\| Field label \\| Sales (7 day) \\| \\| --- \\| --- \\| \\| Description \\| The total value of products sold to shoppers attributed to your ads within 7 days of clicking \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales (7 day) \| \| Description \| The total value of products sold to shoppers attributed to your ads within 7 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedSales7d** | | \| Field label \| Sales (7 day) \| \| --- \| --- \| \| Description \| The total value of products sold to shoppers attributed to your ads within 7 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Sales (7 day) | | Description | The total value of products sold to shoppers attributed to your ads within 7 days of clicking | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedSales14d** \| \| --- \| \| \\| Field label \\| Sales (14 day) \\| \\| --- \\| --- \\| \\| Description \\| The total value of products sold to shoppers attributed to your ads within 14 days of clicking \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales (14 day) \| \| Description \| The total value of products sold to shoppers attributed to your ads within 14 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedSales14d** | | \| Field label \| Sales (14 day) \| \| --- \| --- \| \| Description \| The total value of products sold to shoppers attributed to your ads within 14 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Sales (14 day) | | Description | The total value of products sold to shoppers attributed to your ads within 14 days of clicking | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedSales30d** \| \| --- \| \| \\| Field label \\| Sales (30 day) \\| \\| --- \\| --- \\| \\| Description \\| The total value of products sold to shoppers attributed to your ads within 30 days of clicking \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales (30 day) \| \| Description \| The total value of products sold to shoppers attributed to your ads within 30 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedSales30d** | | \| Field label \| Sales (30 day) \| \| --- \| --- \| \| Description \| The total value of products sold to shoppers attributed to your ads within 30 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Sales (30 day) | | Description | The total value of products sold to shoppers attributed to your ads within 30 days of clicking | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| salesSameSKU** \| \| --- \| \| \\| Field label \\| Sales same SKU \\| \\| --- \\| --- \\| \\| Description \\| Total value of sales occurring within a period of ad click where the purchased SKU was the same as the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales same SKU \| \| Description \| Total value of sales occurring within a period of ad click where the purchased SKU was the same as the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | salesSameSKU** | | \| Field label \| Sales same SKU \| \| --- \| --- \| \| Description \| Total value of sales occurring within a period of ad click where the purchased SKU was the same as the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Sales same SKU | | Description | Total value of sales occurring within a period of ad click where the purchased SKU was the same as the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedSales1dSameSKU** \| \| --- \| \| \\| Field label \\| Sales same SKU (1 day) \\| \\| --- \\| --- \\| \\| Description \\| Total value of sales occurring within 1 day of ad click where the purchased SKU was the same as the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales same SKU (1 day) \| \| Description \| Total value of sales occurring within 1 day of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedSales1dSameSKU** | | \| Field label \| Sales same SKU (1 day) \| \| --- \| --- \| \| Description \| Total value of sales occurring within 1 day of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Sales same SKU (1 day) | | Description | Total value of sales occurring within 1 day of ad click where the purchased SKU was the same as the SKU advertised | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedSales7dSameSKU** \| \| --- \| \| \\| Field label \\| Sales same SKU (7 day) \\| \\| --- \\| --- \\| \\| Description \\| Total value of sales occurring within 7 days of ad click where the purchased SKU was the same as the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales same SKU (7 day) \| \| Description \| Total value of sales occurring within 7 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedSales7dSameSKU** | | \| Field label \| Sales same SKU (7 day) \| \| --- \| --- \| \| Description \| Total value of sales occurring within 7 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Sales same SKU (7 day) | | Description | Total value of sales occurring within 7 days of ad click where the purchased SKU was the same as the SKU advertised | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedSales14dSameSKU** \| \| --- \| \| \\| Field label \\| Sales same SKU (14 day) \\| \\| --- \\| --- \\| \\| Description \\| Total value of sales occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales same SKU (14 day) \| \| Description \| Total value of sales occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedSales14dSameSKU** | | \| Field label \| Sales same SKU (14 day) \| \| --- \| --- \| \| Description \| Total value of sales occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Sales same SKU (14 day) | | Description | Total value of sales occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedSales30dSameSKU** \| \| --- \| \| \\| Field label \\| Sales same SKU (30 day) \\| \\| --- \\| --- \\| \\| Description \\| Total value of sales occurring within 30 days of ad click where the purchased SKU was the same as the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales same SKU (30 day) \| \| Description \| Total value of sales occurring within 30 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedSales30dSameSKU** | | \| Field label \| Sales same SKU (30 day) \| \| --- \| --- \| \| Description \| Total value of sales occurring within 30 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Sales same SKU (30 day) | | Description | Total value of sales occurring within 30 days of ad click where the purchased SKU was the same as the SKU advertised | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| attributedSalesNewToBrand14d** \| \| --- \| \| \\| Field label \\| NTB sales \\| \\| --- \\| --- \\| \\| Description \\| The total sales (in local currency) of new-to-brand orders. Has 14 day attribution \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| NTB sales \| \| Description \| The total sales (in local currency) of new-to-brand orders. Has 14 day attribution \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | attributedSalesNewToBrand14d** | | \| Field label \| NTB sales \| \| --- \| --- \| \| Description \| The total sales (in local currency) of new-to-brand orders. Has 14 day attribution \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | NTB sales | | Description | The total sales (in local currency) of new-to-brand orders. Has 14 day attribution | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| viewAttributedSales14d** \| \| --- \| \| \\| Field label \\| Sales (view-attributed) \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed sales occurring within 14 days of view on ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales (view-attributed) \| \| Description \| Number of attributed sales occurring within 14 days of view on ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | viewAttributedSales14d** | | \| Field label \| Sales (view-attributed) \| \| --- \| --- \| \| Description \| Number of attributed sales occurring within 14 days of view on ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Sales (view-attributed) | | Description | Number of attributed sales occurring within 14 days of view on ad | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### TIME | \| today** \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | --- | | today** | | \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | Field label | Today | | Description | Today's date, e.g. 2017-01-31 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | Destinations | API, Data warehouse | | \| year** \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Description \\| Year, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | year** | | \| Field label \| Year \| \| --- \| --- \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year | | Description | Year, e.g. 2017 | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| yearOfWeek** \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | yearOfWeek** | | \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Sun-Sat) | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| yearOfWeekIso** \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | yearOfWeekIso** | | \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Mon-Sun) | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| yearMonth** \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Description \\| Year and month, e.g. 2017\\\|06 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | yearMonth** | | \| Field label \| Year & month \| \| --- \| --- \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | Field label | Year & month | | Description | Year and month, e.g. 2017\|06 | | Field type | dimension | | Data type | [string.time.yearmonth](/apidocs/field-data-types#time) | | \| month** \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Description \\| Month, e.g. 6 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | month** | | \| Field label \| Month \| \| --- \| --- \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | Field label | Month | | Description | Month, e.g. 6 | | Field type | dimension | | Data type | [string.time.month](/apidocs/field-data-types#time) | | \| yearWeek** \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for US weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Description \| Year and week for US weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | yearWeek** | | \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Description \| Year and week for US weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | Field label | Year & week (Sun-Sat) | | Description | Year and week for US weeks, e.g. 2017\|08 | | Field type | dimension | | Data type | [string.time.yearweek](/apidocs/field-data-types#time) | | \| yearWeekIso** \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for ISO weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Description \| Year and week for ISO weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | yearWeekIso** | | \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Description \| Year and week for ISO weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | Field label | Year & week (Mon-Sun) | | Description | Year and week for ISO weeks, e.g. 2017\|08 | | Field type | dimension | | Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) | | \| week** \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| US week number, e.g. 51 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Description \| US week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | week** | | \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Description \| US week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | Field label | Week (Sun-Sat) | | Description | US week number, e.g. 51 | | Field type | dimension | | Data type | [string.time.week](/apidocs/field-data-types#time) | | \| weekIso** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| ISO week number, e.g. 51 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | weekIso** | | \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | Field label | Week (Mon-Sun) | | Description | ISO week number, e.g. 51 | | Field type | dimension | | Data type | [string.time.weekiso](/apidocs/field-data-types#time) | | \| dayOfMonth** \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Description \\| Day of the month without leading zeros, e.g. 1 to 31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Description \| Day of the month without leading zeros, e.g. 1 to 31 \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | dayOfMonth** | | \| Field label \| Day of month \| \| --- \| --- \| \| Description \| Day of the month without leading zeros, e.g. 1 to 31 \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | Field label | Day of month | | Description | Day of the month without leading zeros, e.g. 1 to 31 | | Field type | dimension | | Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) | | \| dayOfWeekName** \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Number and written name of the week, e.g. 0 Sunday \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Description \| Number and written name of the week, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | dayOfWeekName** | | \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Description \| Number and written name of the week, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | Field label | Day of week (Sun-Sat) | | Description | Number and written name of the week, e.g. 0 Sunday | | Field type | dimension | | Data type | [string.time.dayofweek](/apidocs/field-data-types#time) | | \| dayOfWeekNameIso** \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Number and written name of the week, e.g. 0 Monday \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Description \| Number and written name of the week, e.g. 0 Monday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| | | dayOfWeekNameIso** | | \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Description \| Number and written name of the week, e.g. 0 Monday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| | | Field label | Day of week (Mon-Sun) | | Description | Number and written name of the week, e.g. 0 Monday | | Field type | dimension | | Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) | | \| date** \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | date** | | \| Field label \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Date | | Description | Date, e.g. 2017-01-31 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | ### VIDEO | \| vctr** \| \| --- \| \| \\| Field label \\| vCTR \\| \\| --- \\| --- \\| \\| Description \\| Click-through rate for views (clicks divided by views) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| vCTR \| \| Description \| Click-through rate for views (clicks divided by views) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | --- | | vctr** | | \| Field label \| vCTR \| \| --- \| --- \| \| Description \| Click-through rate for views (clicks divided by views) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | vCTR | | Description | Click-through rate for views (clicks divided by views) | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| vtr** \| \| --- \| \| \\| Field label \\| VTR \\| \\| --- \\| --- \\| \\| Description \\| View-through rate (vtr). Views divided by impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| VTR \| \| Description \| View-through rate (vtr). Views divided by impressions \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | vtr** | | \| Field label \| VTR \| \| --- \| --- \| \| Description \| View-through rate (vtr). Views divided by impressions \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | VTR | | Description | View-through rate (vtr). Views divided by impressions | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| video5SecondViews** \| \| --- \| \| \\| Field label \\| Video views (5 sec) \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where the customer watched the complete video or 5 seconds (whichever is shorter) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views (5 sec) \| \| Description \| The number of impressions where the customer watched the complete video or 5 seconds (whichever is shorter) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | video5SecondViews** | | \| Field label \| Video views (5 sec) \| \| --- \| --- \| \| Description \| The number of impressions where the customer watched the complete video or 5 seconds (whichever is shorter) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video views (5 sec) | | Description | The number of impressions where the customer watched the complete video or 5 seconds (whichever is shorter) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| video5SecondViewRate** \| \| --- \| \| \\| Field label \\| Video view 5 sec rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of impressions where the customer watched the complete video or 5 seconds of the video (whichever is shorter) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Video view 5 sec rate \| \| Description \| The percentage of impressions where the customer watched the complete video or 5 seconds of the video (whichever is shorter) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | video5SecondViewRate** | | \| Field label \| Video view 5 sec rate \| \| --- \| --- \| \| Description \| The percentage of impressions where the customer watched the complete video or 5 seconds of the video (whichever is shorter) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Video view 5 sec rate | | Description | The percentage of impressions where the customer watched the complete video or 5 seconds of the video (whichever is shorter) | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| videoCompleteViews** \| \| --- \| \| \\| Field label \\| Video views (100%) \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where the video was viewed to 100% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views (100%) \| \| Description \| The number of impressions where the video was viewed to 100% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | videoCompleteViews** | | \| Field label \| Video views (100%) \| \| --- \| --- \| \| Description \| The number of impressions where the video was viewed to 100% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video views (100%) | | Description | The number of impressions where the video was viewed to 100% | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| videoFirstQuartileViews** \| \| --- \| \| \\| Field label \\| Video views (25%) \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where the video was viewed to 25% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views (25%) \| \| Description \| The number of impressions where the video was viewed to 25% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | videoFirstQuartileViews** | | \| Field label \| Video views (25%) \| \| --- \| --- \| \| Description \| The number of impressions where the video was viewed to 25% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video views (25%) | | Description | The number of impressions where the video was viewed to 25% | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| videoMidpointViews** \| \| --- \| \| \\| Field label \\| Video views (50%) \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where the video was viewed to 50% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views (50%) \| \| Description \| The number of impressions where the video was viewed to 50% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | videoMidpointViews** | | \| Field label \| Video views (50%) \| \| --- \| --- \| \| Description \| The number of impressions where the video was viewed to 50% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video views (50%) | | Description | The number of impressions where the video was viewed to 50% | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| videoThirdQuartileViews** \| \| --- \| \| \\| Field label \\| Video views (75%) \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where the video was viewed to 75% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views (75%) \| \| Description \| The number of impressions where the video was viewed to 75% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | videoThirdQuartileViews** | | \| Field label \| Video views (75%) \| \| --- \| --- \| \| Description \| The number of impressions where the video was viewed to 75% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video views (75%) | | Description | The number of impressions where the video was viewed to 75% | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| videoUnmutes** \| \| --- \| \| \\| Field label \\| Video unmutes \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where a customer unmuted the video \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video unmutes \| \| Description \| The number of impressions where a customer unmuted the video \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | videoUnmutes** | | \| Field label \| Video unmutes \| \| --- \| --- \| \| Description \| The number of impressions where a customer unmuted the video \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video unmutes | | Description | The number of impressions where a customer unmuted the video | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| videoViewableImpressions** \| \| --- \| \| \\| Field label \\| Video viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of impressions that met the Media Ratings Council (MRC) viewability standard (50 percent of the ad viewable with two seconds playback completed) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video viewable impressions \| \| Description \| Number of impressions that met the Media Ratings Council (MRC) viewability standard (50 percent of the ad viewable with two seconds playback completed) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | videoViewableImpressions** | | \| Field label \| Video viewable impressions \| \| --- \| --- \| \| Description \| Number of impressions that met the Media Ratings Council (MRC) viewability standard (50 percent of the ad viewable with two seconds playback completed) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Video viewable impressions | | Description | Number of impressions that met the Media Ratings Council (MRC) viewability standard (50 percent of the ad viewable with two seconds playback completed) | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) |