---
title: "Amazon Ads metrics and dimensions"
slug: "amazon-ads-fields"
description: "Explore the Amazon Ads metrics and dimensions available through Supermetrics. Find every data field you need to build your marketing reports."
updated: 2026-03-05T14:00:06Z
published: 2026-03-05T14:00:06Z
canonical: "docs.supermetrics.com/amazon-ads-fields"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Amazon Ads metrics and dimensions

> Supermetrics brings all your Amazon Ads data into [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse)

108 metrics58 dimensionsSearch fields

### ACCOUNT

| \| accountName \| \| --- \| \| \\| Field label \\| Account name \\| \\| --- \\| --- \\| \\| Description \\| Name of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account name \| \| Description \| Name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| accountName |
| \| Field label \| Account name \| \| --- \| --- \| \| Description \| Name of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account name |
| Description | Name of the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| accountID \| \| --- \| \| \\| Field label \\| Account ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Account ID \| \| Description \| ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| accountID |
| \| Field label \| Account ID \| \| --- \| --- \| \| Description \| ID of the account \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Account ID |
| Description | ID of the account |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| currency \| \| --- \| \| \\| Field label \\| Currency \\| \\| --- \\| --- \\| \\| Description \\| Currency code of the account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Currency \| \| Description \| Currency code of the account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| currency |
| \| Field label \| Currency \| \| --- \| --- \| \| Description \| Currency code of the account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Field label | Currency |
| Description | Currency code of the account |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |

### AD GROUP

| \| adGroupId \| \| --- \| \| \\| Field label \\| Ad group ID \\| \\| --- \\| --- \\| \\| Description \\| Unique ad group ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group ID \| \| Description \| Unique ad group ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| adGroupId |
| \| Field label \| Ad group ID \| \| --- \| --- \| \| Description \| Unique ad group ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group ID |
| Description | Unique ad group ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adGroupName \| \| --- \| \| \\| Field label \\| Ad group name \\| \\| --- \\| --- \\| \\| Description \\| Name of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group name \| \| Description \| Name of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adGroupName |
| \| Field label \| Ad group name \| \| --- \| --- \| \| Description \| Name of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group name |
| Description | Name of the ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adGroupState \| \| --- \| \| \\| Field label \\| Ad group state \\| \\| --- \\| --- \\| \\| Description \\| State of the ad group \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad group state \| \| Description \| State of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adGroupState |
| \| Field label \| Ad group state \| \| --- \| --- \| \| Description \| State of the ad group \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Ad group state |
| Description | State of the ad group |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### ASINS

| \| otherAsin \| \| --- \| \| \\| Field label \\| Other ASIN \\| \\| --- \\| --- \\| \\| Description \\| A non-dimensional metric for ASINs other than the one advertised \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Other ASIN \| \| Description \| A non-dimensional metric for ASINs other than the one advertised \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| otherAsin |
| \| Field label \| Other ASIN \| \| --- \| --- \| \| Description \| A non-dimensional metric for ASINs other than the one advertised \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Other ASIN |
| Description | A non-dimensional metric for ASINs other than the one advertised |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| unitsOrderedOtherSKU \| \| --- \| \| \\| Field label \\| Units ordered other SKU \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within of a click on an ad where the purchased SKU was different from the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Display - 14 day \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Units ordered other SKU \| \| Description \| Total number of units ordered within of a click on an ad where the purchased SKU was different from the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| unitsOrderedOtherSKU |
| \| Field label \| Units ordered other SKU \| \| --- \| --- \| \| Description \| Total number of units ordered within of a click on an ad where the purchased SKU was different from the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Units ordered other SKU |
| Description | Total number of units ordered within of a click on an ad where the purchased SKU was different from the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Display - 14 day |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| attributedUnitsOrdered1dOtherSKU \| \| --- \| \| \\| Field label \\| Units ordered other SKU (1 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 1 day of an ad click where the purchased SKU was different from the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered other SKU (1 day) \| \| Description \| Total number of units ordered within 1 day of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedUnitsOrdered1dOtherSKU |
| \| Field label \| Units ordered other SKU (1 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 1 day of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Units ordered other SKU (1 day) |
| Description | Total number of units ordered within 1 day of an ad click where the purchased SKU was different from the SKU advertised |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedUnitsOrdered7dOtherSKU \| \| --- \| \| \\| Field label \\| Units ordered other SKU (7 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 7 days of an ad click where the purchased SKU was different from the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered other SKU (7 day) \| \| Description \| Total number of units ordered within 7 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedUnitsOrdered7dOtherSKU |
| \| Field label \| Units ordered other SKU (7 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 7 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Units ordered other SKU (7 day) |
| Description | Total number of units ordered within 7 days of an ad click where the purchased SKU was different from the SKU advertised |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedUnitsOrdered14dOtherSKU \| \| --- \| \| \\| Field label \\| Units ordered other SKU (14 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 14 days of an ad click where the purchased SKU was different from the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered other SKU (14 day) \| \| Description \| Total number of units ordered within 14 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedUnitsOrdered14dOtherSKU |
| \| Field label \| Units ordered other SKU (14 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 14 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Units ordered other SKU (14 day) |
| Description | Total number of units ordered within 14 days of an ad click where the purchased SKU was different from the SKU advertised |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedUnitsOrdered30dOtherSKU \| \| --- \| \| \\| Field label \\| Units ordered other SKU (30 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 30 days of an ad click where the purchased SKU was different from the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered other SKU (30 day) \| \| Description \| Total number of units ordered within 30 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedUnitsOrdered30dOtherSKU |
| \| Field label \| Units ordered other SKU (30 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 30 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Units ordered other SKU (30 day) |
| Description | Total number of units ordered within 30 days of an ad click where the purchased SKU was different from the SKU advertised |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| salesOtherSKU \| \| --- \| \| \\| Field label \\| Sales other SKU \\| \\| --- \\| --- \\| \\| Description \\| Total value of sales occurring within a period of an ad click where the purchased SKU was different from the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Display - 14 day \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales other SKU \| \| Description \| Total value of sales occurring within a period of an ad click where the purchased SKU was different from the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| salesOtherSKU |
| \| Field label \| Sales other SKU \| \| --- \| --- \| \| Description \| Total value of sales occurring within a period of an ad click where the purchased SKU was different from the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Sales other SKU |
| Description | Total value of sales occurring within a period of an ad click where the purchased SKU was different from the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Display - 14 day |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedSales1dOtherSKU \| \| --- \| \| \\| Field label \\| Sales other SKU (1 day) \\| \\| --- \\| --- \\| \\| Description \\| Total value of sales occurring within 1 day of an ad click where the purchased SKU was different from the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales other SKU (1 day) \| \| Description \| Total value of sales occurring within 1 day of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedSales1dOtherSKU |
| \| Field label \| Sales other SKU (1 day) \| \| --- \| --- \| \| Description \| Total value of sales occurring within 1 day of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Sales other SKU (1 day) |
| Description | Total value of sales occurring within 1 day of an ad click where the purchased SKU was different from the SKU advertised |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedSales7dOtherSKU \| \| --- \| \| \\| Field label \\| Sales other SKU (7 day) \\| \\| --- \\| --- \\| \\| Description \\| Total value of sales occurring within 7 days of an ad click where the purchased SKU was different from the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales other SKU (7 day) \| \| Description \| Total value of sales occurring within 7 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedSales7dOtherSKU |
| \| Field label \| Sales other SKU (7 day) \| \| --- \| --- \| \| Description \| Total value of sales occurring within 7 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Sales other SKU (7 day) |
| Description | Total value of sales occurring within 7 days of an ad click where the purchased SKU was different from the SKU advertised |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedSales14dOtherSKU \| \| --- \| \| \\| Field label \\| Sales other SKU (14 day) \\| \\| --- \\| --- \\| \\| Description \\| Total value of sales occurring within 14 days of an ad click where the purchased SKU was different from the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales other SKU (14 day) \| \| Description \| Total value of sales occurring within 14 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedSales14dOtherSKU |
| \| Field label \| Sales other SKU (14 day) \| \| --- \| --- \| \| Description \| Total value of sales occurring within 14 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Sales other SKU (14 day) |
| Description | Total value of sales occurring within 14 days of an ad click where the purchased SKU was different from the SKU advertised |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedSales30dOtherSKU \| \| --- \| \| \\| Field label \\| Sales other SKU (30 day) \\| \\| --- \\| --- \\| \\| Description \\| Total value of sales occurring within 30 days of an ad click where the purchased SKU was different from the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales other SKU (30 day) \| \| Description \| Total value of sales occurring within 30 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedSales30dOtherSKU |
| \| Field label \| Sales other SKU (30 day) \| \| --- \| --- \| \| Description \| Total value of sales occurring within 30 days of an ad click where the purchased SKU was different from the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Sales other SKU (30 day) |
| Description | Total value of sales occurring within 30 days of an ad click where the purchased SKU was different from the SKU advertised |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### BASIC

| \| impressions \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of times ads were displayed \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| The number of times ads were displayed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| impressions |
| \| Field label \| Impressions \| \| --- \| --- \| \| Description \| The number of times ads were displayed \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Impressions |
| Description | The number of times ads were displayed |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| clicks \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of times your ads were clicked \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| The number of times your ads were clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks |
| \| Field label \| Clicks \| \| --- \| --- \| \| Description \| The number of times your ads were clicked \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Clicks |
| Description | The number of times your ads were clicked |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost \| \| --- \| \| \\| Field label \\| Spend \\| \\| --- \\| --- \\| \\| Description \\| Total cost of all clicks. Can be divided by clicks to obtain average CPC \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Spend \| \| Description \| Total cost of all clicks. Can be divided by clicks to obtain average CPC \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cost |
| \| Field label \| Spend \| \| --- \| --- \| \| Description \| Total cost of all clicks. Can be divided by clicks to obtain average CPC \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Spend |
| Description | Total cost of all clicks. Can be divided by clicks to obtain average CPC |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| cost_eur \| \| --- \| \| \\| Field label \\| Spend (EUR) \\| \\| --- \\| --- \\| \\| Description \\| Advertising cost converted to euros \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Spend (EUR) \| \| Description \| Advertising cost converted to euros \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| cost_eur |
| \| Field label \| Spend (EUR) \| \| --- \| --- \| \| Description \| Advertising cost converted to euros \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Spend (EUR) |
| Description | Advertising cost converted to euros |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| cost_gbp \| \| --- \| \| \\| Field label \\| Spend (GBP) \\| \\| --- \\| --- \\| \\| Description \\| Advertising cost converted to British pound sterling \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Spend (GBP) \| \| Description \| Advertising cost converted to British pound sterling \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| cost_gbp |
| \| Field label \| Spend (GBP) \| \| --- \| --- \| \| Description \| Advertising cost converted to British pound sterling \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Spend (GBP) |
| Description | Advertising cost converted to British pound sterling |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| cost_usd \| \| --- \| \| \\| Field label \\| Spend (USD) \\| \\| --- \\| --- \\| \\| Description \\| Advertising cost converted to US dollars \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Spend (USD) \| \| Description \| Advertising cost converted to US dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| cost_usd |
| \| Field label \| Spend (USD) \| \| --- \| --- \| \| Description \| Advertising cost converted to US dollars \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| |
| Field label | Spend (USD) |
| Description | Advertising cost converted to US dollars |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) |
| \| cpc \| \| --- \| \| \\| Field label \\| CPC \\| \\| --- \\| --- \\| \\| Description \\| Cost per click, spend divided by the number of clicks. CPC = Spend / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC \| \| Description \| Cost per click, spend divided by the number of clicks. CPC = Spend / Clicks \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| cpc |
| \| Field label \| CPC \| \| --- \| --- \| \| Description \| Cost per click, spend divided by the number of clicks. CPC = Spend / Clicks \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | CPC |
| Description | Cost per click, spend divided by the number of clicks. CPC = Spend / Clicks |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ctr \| \| --- \| \| \\| Field label \\| CTR (%) \\| \\| --- \\| --- \\| \\| Description \\| Click through rate, clicks divided by the number of impressions. CTR = Clicks / Impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR (%) \| \| Description \| Click through rate, clicks divided by the number of impressions. CTR = Clicks / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| ctr |
| \| Field label \| CTR (%) \| \| --- \| --- \| \| Description \| Click through rate, clicks divided by the number of impressions. CTR = Clicks / Impressions \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | CTR (%) |
| Description | Click through rate, clicks divided by the number of impressions. CTR = Clicks / Impressions |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| viewImpressions \| \| --- \| \| \\| Field label \\| Viewable Impressions \\| \\| --- \\| --- \\| \\| Description \\| Estimated number of impressions that meet the Media Rating Council's (MRC) standard for viewability \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Viewable Impressions \| \| Description \| Estimated number of impressions that meet the Media Rating Council's (MRC) standard for viewability \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| viewImpressions |
| \| Field label \| Viewable Impressions \| \| --- \| --- \| \| Description \| Estimated number of impressions that meet the Media Rating Council's (MRC) standard for viewability \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Viewable Impressions |
| Description | Estimated number of impressions that meet the Media Rating Council's (MRC) standard for viewability |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| avgImpressionsFrequency \| \| --- \| \| \\| Field label \\| Frequency \\| \\| --- \\| --- \\| \\| Description \\| Average number of times unique users were exposed to an ad over the lifetime of the campaign. Only works with daily breakdowns \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Frequency \| \| Description \| Average number of times unique users were exposed to an ad over the lifetime of the campaign. Only works with daily breakdowns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| avgImpressionsFrequency |
| \| Field label \| Frequency \| \| --- \| --- \| \| Description \| Average number of times unique users were exposed to an ad over the lifetime of the campaign. Only works with daily breakdowns \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Frequency |
| Description | Average number of times unique users were exposed to an ad over the lifetime of the campaign. Only works with daily breakdowns |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| cumulativeReach \| \| --- \| \| \\| Field label \\| Reach \\| \\| --- \\| --- \\| \\| Description \\| Total number of unique users exposed to an ad from either a campaign, ad group, or product ad over the lifetime of the campaign or the past six months, whichever is shorter. This metric is updated daily and only works with daily breakdowns \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| Aggregation \\| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \\| \| \| Field label \| Reach \| \| Description \| Total number of unique users exposed to an ad from either a campaign, ad group, or product ad over the lifetime of the campaign or the past six months, whichever is shorter. This metric is updated daily and only works with daily breakdowns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| cumulativeReach |
| \| Field label \| Reach \| \| --- \| --- \| \| Description \| Total number of unique users exposed to an ad from either a campaign, ad group, or product ad over the lifetime of the campaign or the past six months, whichever is shorter. This metric is updated daily and only works with daily breakdowns \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| Aggregation \| [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) \| |
| Field label | Reach |
| Description | Total number of unique users exposed to an ad from either a campaign, ad group, or product ad over the lifetime of the campaign or the past six months, whichever is shorter. This metric is updated daily and only works with daily breakdowns |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| Aggregation | [Non-aggregatable metric](/apidocs/non-aggregatable-metrics) |
| \| acos \| \| --- \| \| \\| Field label \\| ACOS \\| \\| --- \\| --- \\| \\| Description \\| The percentage of your sales that you spend on advertising. This is calculated by dividing your spend by sales attributed to your ads. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| ACOS \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by dividing your spend by sales attributed to your ads. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| acos |
| \| Field label \| ACOS \| \| --- \| --- \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by dividing your spend by sales attributed to your ads. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | ACOS |
| Description | The percentage of your sales that you spend on advertising. This is calculated by dividing your spend by sales attributed to your ads. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| ACOS1day \| \| --- \| \| \\| Field label \\| ACOS (1 day) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (1 day) * 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| ACOS (1 day) \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (1 day) * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| ACOS1day |
| \| Field label \| ACOS (1 day) \| \| --- \| --- \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (1 day) * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | ACOS (1 day) |
| Description | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (1 day) * 100 |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| ACOS7day \| \| --- \| \| \\| Field label \\| ACOS (7 day) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (7 day) * 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| ACOS (7 day) \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (7 day) * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| ACOS7day |
| \| Field label \| ACOS (7 day) \| \| --- \| --- \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (7 day) * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | ACOS (7 day) |
| Description | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (7 day) * 100 |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| ACOS14day \| \| --- \| \| \\| Field label \\| ACOS (14 day) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (14 day) * 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| ACOS (14 day) \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (14 day) * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| ACOS14day |
| \| Field label \| ACOS (14 day) \| \| --- \| --- \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (14 day) * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | ACOS (14 day) |
| Description | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (14 day) * 100 |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| ACOS30day \| \| --- \| \| \\| Field label \\| ACOS (30 day) \\| \\| --- \\| --- \\| \\| Description \\| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (30 day) * 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| ACOS (30 day) \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (30 day) * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| ACOS30day |
| \| Field label \| ACOS (30 day) \| \| --- \| --- \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (30 day) * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | ACOS (30 day) |
| Description | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (30 day) * 100 |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| roas \| \| --- \| \| \\| Field label \\| ROAS \\| \\| --- \\| --- \\| \\| Description \\| The revenue you receive from your advertising investment. This is calculated by dividing sales attributed to your ads by your spend. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS \| \| Description \| The revenue you receive from your advertising investment. This is calculated by dividing sales attributed to your ads by your spend. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| roas |
| \| Field label \| ROAS \| \| --- \| --- \| \| Description \| The revenue you receive from your advertising investment. This is calculated by dividing sales attributed to your ads by your spend. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | ROAS |
| Description | The revenue you receive from your advertising investment. This is calculated by dividing sales attributed to your ads by your spend. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| ROAS1day \| \| --- \| \| \\| Field label \\| ROAS (1 day) \\| \\| --- \\| --- \\| \\| Description \\| The revenue you receive from your advertising investment. This is calculated by Sales (1 day) / Spend \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS (1 day) \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (1 day) / Spend \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| ROAS1day |
| \| Field label \| ROAS (1 day) \| \| --- \| --- \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (1 day) / Spend \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | ROAS (1 day) |
| Description | The revenue you receive from your advertising investment. This is calculated by Sales (1 day) / Spend |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| ROAS7day \| \| --- \| \| \\| Field label \\| ROAS (7 day) \\| \\| --- \\| --- \\| \\| Description \\| The revenue you receive from your advertising investment. This is calculated by Sales (7 day) / Spend \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS (7 day) \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (7 day) / Spend \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| ROAS7day |
| \| Field label \| ROAS (7 day) \| \| --- \| --- \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (7 day) / Spend \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | ROAS (7 day) |
| Description | The revenue you receive from your advertising investment. This is calculated by Sales (7 day) / Spend |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| ROAS14day \| \| --- \| \| \\| Field label \\| ROAS (14 day) \\| \\| --- \\| --- \\| \\| Description \\| The revenue you receive from your advertising investment. This is calculated by Sales (14 day) / Spend \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS (14 day) \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (14 day) / Spend \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| ROAS14day |
| \| Field label \| ROAS (14 day) \| \| --- \| --- \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (14 day) / Spend \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | ROAS (14 day) |
| Description | The revenue you receive from your advertising investment. This is calculated by Sales (14 day) / Spend |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| ROAS30day \| \| --- \| \| \\| Field label \\| ROAS (30 day) \\| \\| --- \\| --- \\| \\| Description \\| The revenue you receive from your advertising investment. This is calculated by Sales (30 day) / Spend \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| ROAS (30 day) \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (30 day) / Spend \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| ROAS30day |
| \| Field label \| ROAS (30 day) \| \| --- \| --- \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (30 day) / Spend \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | ROAS (30 day) |
| Description | The revenue you receive from your advertising investment. This is calculated by Sales (30 day) / Spend |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |

### CAMPAIGN

| \| campaignId \| \| --- \| \| \\| Field label \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| Unique campaign ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign ID \| \| Description \| Unique campaign ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| campaignId |
| \| Field label \| Campaign ID \| \| --- \| --- \| \| Description \| Unique campaign ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign ID |
| Description | Unique campaign ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignName \| \| --- \| \| \\| Field label \\| Campaign name \\| \\| --- \\| --- \\| \\| Description \\| Advertiser created campaign name \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign name \| \| Description \| Advertiser created campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignName |
| \| Field label \| Campaign name \| \| --- \| --- \| \| Description \| Advertiser created campaign name \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign name |
| Description | Advertiser created campaign name |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignType \| \| --- \| \| \\| Field label \\| Campaign type \\| \\| --- \\| --- \\| \\| Description \\| Type value is based on the selected report type. Possible values include 'Sponsored Products', 'Sponsored Brands', or 'Sponsored Display' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign type \| \| Description \| Type value is based on the selected report type. Possible values include 'Sponsored Products', 'Sponsored Brands', or 'Sponsored Display' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignType |
| \| Field label \| Campaign type \| \| --- \| --- \| \| Description \| Type value is based on the selected report type. Possible values include 'Sponsored Products', 'Sponsored Brands', or 'Sponsored Display' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign type |
| Description | Type value is based on the selected report type. Possible values include 'Sponsored Products', 'Sponsored Brands', or 'Sponsored Display' |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| targetingType \| \| --- \| \| \\| Field label \\| Targeting type \\| \\| --- \\| --- \\| \\| Description \\| Campaign targeting type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeting type \| \| Description \| Campaign targeting type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| targetingType |
| \| Field label \| Targeting type \| \| --- \| --- \| \| Description \| Campaign targeting type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Targeting type |
| Description | Campaign targeting type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignBudgetType \| \| --- \| \| \\| Field label \\| Campaign budget type \\| \\| --- \\| --- \\| \\| Description \\| One of ‘daily’ or ‘lifetime’ \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign budget type \| \| Description \| One of ‘daily’ or ‘lifetime’ \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignBudgetType |
| \| Field label \| Campaign budget type \| \| --- \| --- \| \| Description \| One of ‘daily’ or ‘lifetime’ \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign budget type |
| Description | One of ‘daily’ or ‘lifetime’ |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignStatus \| \| --- \| \| \\| Field label \\| Campaign status \\| \\| --- \\| --- \\| \\| Description \\| Campaign’s current status represents user action \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign status \| \| Description \| Campaign’s current status represents user action \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignStatus |
| \| Field label \| Campaign status \| \| --- \| --- \| \| Description \| Campaign’s current status represents user action \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign status |
| Description | Campaign’s current status represents user action |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignServingStatus \| \| --- \| \| \\| Field label \\| Campaign serving status \\| \\| --- \\| --- \\| \\| Description \\| Campaign’s serving state of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign serving status \| \| Description \| Campaign’s serving state of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignServingStatus |
| \| Field label \| Campaign serving status \| \| --- \| --- \| \| Description \| Campaign’s serving state of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign serving status |
| Description | Campaign’s serving state of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignBudget \| \| --- \| \| \\| Field label \\| Campaign budget \\| \\| --- \\| --- \\| \\| Description \\| The campaign budget \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign budget \| \| Description \| The campaign budget \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignBudget |
| \| Field label \| Campaign budget \| \| --- \| --- \| \| Description \| The campaign budget \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign budget |
| Description | The campaign budget |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| startDate \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| Start date of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| Start date of the campaign \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| startDate |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| Start date of the campaign \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | Start date of the campaign |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| endDate \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| End date of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| End date of the campaign \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| endDate |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| End date of the campaign \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | End date of the campaign |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaigncosttype \| \| --- \| \| \\| Field label \\| Campaign cost type \\| \\| --- \\| --- \\| \\| Description \\| Determines how the campaign will bid and charge. Possible values include vCPM or CPC \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign cost type \| \| Description \| Determines how the campaign will bid and charge. Possible values include vCPM or CPC \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaigncosttype |
| \| Field label \| Campaign cost type \| \| --- \| --- \| \| Description \| Determines how the campaign will bid and charge. Possible values include vCPM or CPC \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign cost type |
| Description | Determines how the campaign will bid and charge. Possible values include vCPM or CPC |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| placement \| \| --- \| \| \\| Field label \\| Campaign placement \\| \\| --- \\| --- \\| \\| Description \\| Campaign placement on website \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign placement \| \| Description \| Campaign placement on website \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| placement |
| \| Field label \| Campaign placement \| \| --- \| --- \| \| Description \| Campaign placement on website \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Campaign placement |
| Description | Campaign placement on website |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### CONVERSIONS

| \| orders \| \| --- \| \| \\| Field label \\| Orders \\| \\| --- \\| --- \\| \\| Description \\| Orders is the number of Amazon orders placed by shoppers attributed to your ads. Attribution depends on campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Orders \| \| Description \| Orders is the number of Amazon orders placed by shoppers attributed to your ads. Attribution depends on campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| orders |
| \| Field label \| Orders \| \| --- \| --- \| \| Description \| Orders is the number of Amazon orders placed by shoppers attributed to your ads. Attribution depends on campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Orders |
| Description | Orders is the number of Amazon orders placed by shoppers attributed to your ads. Attribution depends on campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| attributedConversions1d \| \| --- \| \| \\| Field label \\| Orders (1 day) \\| \\| --- \\| --- \\| \\| Description \\| The number of Amazon orders placed by shoppers attributed to your ads within 1 day of clicking \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Orders (1 day) \| \| Description \| The number of Amazon orders placed by shoppers attributed to your ads within 1 day of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedConversions1d |
| \| Field label \| Orders (1 day) \| \| --- \| --- \| \| Description \| The number of Amazon orders placed by shoppers attributed to your ads within 1 day of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Orders (1 day) |
| Description | The number of Amazon orders placed by shoppers attributed to your ads within 1 day of clicking |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedConversions7d \| \| --- \| \| \\| Field label \\| Orders (7 day) \\| \\| --- \\| --- \\| \\| Description \\| The number of Amazon orders placed by shoppers attributed to your ads within 7 days of clicking \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Orders (7 day) \| \| Description \| The number of Amazon orders placed by shoppers attributed to your ads within 7 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedConversions7d |
| \| Field label \| Orders (7 day) \| \| --- \| --- \| \| Description \| The number of Amazon orders placed by shoppers attributed to your ads within 7 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Orders (7 day) |
| Description | The number of Amazon orders placed by shoppers attributed to your ads within 7 days of clicking |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedConversions14d \| \| --- \| \| \\| Field label \\| Orders (14 day) \\| \\| --- \\| --- \\| \\| Description \\| The number of Amazon orders placed by shoppers attributed to your ads within 14 days of clicking \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Orders (14 day) \| \| Description \| The number of Amazon orders placed by shoppers attributed to your ads within 14 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedConversions14d |
| \| Field label \| Orders (14 day) \| \| --- \| --- \| \| Description \| The number of Amazon orders placed by shoppers attributed to your ads within 14 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Orders (14 day) |
| Description | The number of Amazon orders placed by shoppers attributed to your ads within 14 days of clicking |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedConversions30d \| \| --- \| \| \\| Field label \\| Orders (30 day) \\| \\| --- \\| --- \\| \\| Description \\| The number of Amazon orders placed by shoppers attributed to your ads within 30 days of clicking \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Orders (30 day) \| \| Description \| The number of Amazon orders placed by shoppers attributed to your ads within 30 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedConversions30d |
| \| Field label \| Orders (30 day) \| \| --- \| --- \| \| Description \| The number of Amazon orders placed by shoppers attributed to your ads within 30 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Orders (30 day) |
| Description | The number of Amazon orders placed by shoppers attributed to your ads within 30 days of clicking |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| ordersSameSKU \| \| --- \| \| \\| Field label \\| Orders same SKU \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed conversion events occurring within a click on ad where the purchased SKU was the same as the one advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Orders same SKU \| \| Description \| Number of attributed conversion events occurring within a click on ad where the purchased SKU was the same as the one advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| ordersSameSKU |
| \| Field label \| Orders same SKU \| \| --- \| --- \| \| Description \| Number of attributed conversion events occurring within a click on ad where the purchased SKU was the same as the one advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Orders same SKU |
| Description | Number of attributed conversion events occurring within a click on ad where the purchased SKU was the same as the one advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| attributedConversions1dSameSKU \| \| --- \| \| \\| Field label \\| Orders same SKU (1 day) \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed conversion events occurring within 1 day of click on ad where the purchased SKU was the same as the one advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Orders same SKU (1 day) \| \| Description \| Number of attributed conversion events occurring within 1 day of click on ad where the purchased SKU was the same as the one advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedConversions1dSameSKU |
| \| Field label \| Orders same SKU (1 day) \| \| --- \| --- \| \| Description \| Number of attributed conversion events occurring within 1 day of click on ad where the purchased SKU was the same as the one advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Orders same SKU (1 day) |
| Description | Number of attributed conversion events occurring within 1 day of click on ad where the purchased SKU was the same as the one advertised |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedConversions7dSameSKU \| \| --- \| \| \\| Field label \\| Orders same SKU (7 day) \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed conversion events occurring within 7 days of click on ad where the purchased SKU was the same as the one advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Orders same SKU (7 day) \| \| Description \| Number of attributed conversion events occurring within 7 days of click on ad where the purchased SKU was the same as the one advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedConversions7dSameSKU |
| \| Field label \| Orders same SKU (7 day) \| \| --- \| --- \| \| Description \| Number of attributed conversion events occurring within 7 days of click on ad where the purchased SKU was the same as the one advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Orders same SKU (7 day) |
| Description | Number of attributed conversion events occurring within 7 days of click on ad where the purchased SKU was the same as the one advertised |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedConversions14dSameSKU \| \| --- \| \| \\| Field label \\| Orders same SKU (14 day) \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Orders same SKU (14 day) \| \| Description \| Number of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedConversions14dSameSKU |
| \| Field label \| Orders same SKU (14 day) \| \| --- \| --- \| \| Description \| Number of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Orders same SKU (14 day) |
| Description | Number of attributed conversion events occurring within 14 days of click on ad where the purchased SKU was the same as the one advertised |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedConversions30dSameSKU \| \| --- \| \| \\| Field label \\| Orders same SKU (30 day) \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed conversion events occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Orders same SKU (30 day) \| \| Description \| Number of attributed conversion events occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedConversions30dSameSKU |
| \| Field label \| Orders same SKU (30 day) \| \| --- \| --- \| \| Description \| Number of attributed conversion events occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Orders same SKU (30 day) |
| Description | Number of attributed conversion events occurring within 30 days of click on ad where the purchased SKU was the same as the one advertised |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| conversionRate \| \| --- \| \| \\| Field label \\| Conversion rate (%) \\| \\| --- \\| --- \\| \\| Description \\| The conversion rate is Orders / Clicks * 100. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion rate (%) \| \| Description \| The conversion rate is Orders / Clicks * 100. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| conversionRate |
| \| Field label \| Conversion rate (%) \| \| --- \| --- \| \| Description \| The conversion rate is Orders / Clicks * 100. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | Conversion rate (%) |
| Description | The conversion rate is Orders / Clicks * 100. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| CTCrate1day \| \| --- \| \| \\| Field label \\| Conversion rate (1 day) \\| \\| --- \\| --- \\| \\| Description \\| The conversion rate is Orders (1 day) / Clicks * 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion rate (1 day) \| \| Description \| The conversion rate is Orders (1 day) / Clicks * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| CTCrate1day |
| \| Field label \| Conversion rate (1 day) \| \| --- \| --- \| \| Description \| The conversion rate is Orders (1 day) / Clicks * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | Conversion rate (1 day) |
| Description | The conversion rate is Orders (1 day) / Clicks * 100 |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| CTCrate7day \| \| --- \| \| \\| Field label \\| Conversion rate (7 day) \\| \\| --- \\| --- \\| \\| Description \\| The conversion rate is Orders (7 day) / Clicks * 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion rate (7 day) \| \| Description \| The conversion rate is Orders (7 day) / Clicks * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| CTCrate7day |
| \| Field label \| Conversion rate (7 day) \| \| --- \| --- \| \| Description \| The conversion rate is Orders (7 day) / Clicks * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | Conversion rate (7 day) |
| Description | The conversion rate is Orders (7 day) / Clicks * 100 |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| CTCrate14day \| \| --- \| \| \\| Field label \\| Conversion rate (14 day) \\| \\| --- \\| --- \\| \\| Description \\| The conversion rate is Orders (14 day) / Clicks * 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion rate (14 day) \| \| Description \| The conversion rate is Orders (14 day) / Clicks * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| CTCrate14day |
| \| Field label \| Conversion rate (14 day) \| \| --- \| --- \| \| Description \| The conversion rate is Orders (14 day) / Clicks * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | Conversion rate (14 day) |
| Description | The conversion rate is Orders (14 day) / Clicks * 100 |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| CTCrate30day \| \| --- \| \| \\| Field label \\| Conversion rate (30 day) \\| \\| --- \\| --- \\| \\| Description \\| The conversion rate is Orders (30 day) / Clicks * 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion rate (30 day) \| \| Description \| The conversion rate is Orders (30 day) / Clicks * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| CTCrate30day |
| \| Field label \| Conversion rate (30 day) \| \| --- \| --- \| \| Description \| The conversion rate is Orders (30 day) / Clicks * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | Conversion rate (30 day) |
| Description | The conversion rate is Orders (30 day) / Clicks * 100 |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| attributedOrdersNewToBrand14d \| \| --- \| \| \\| Field label \\| NTB orders \\| \\| --- \\| --- \\| \\| Description \\| The number of first-time orders for products within the brand over a 1-year period. Has 14 day attribution \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| NTB orders \| \| Description \| The number of first-time orders for products within the brand over a 1-year period. Has 14 day attribution \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedOrdersNewToBrand14d |
| \| Field label \| NTB orders \| \| --- \| --- \| \| Description \| The number of first-time orders for products within the brand over a 1-year period. Has 14 day attribution \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | NTB orders |
| Description | The number of first-time orders for products within the brand over a 1-year period. Has 14 day attribution |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| viewAttributedConversions14d \| \| --- \| \| \\| Field label \\| Orders (view-attributed) \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed conversion events occurring within 14 days of view on ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Orders (view-attributed) \| \| Description \| Number of attributed conversion events occurring within 14 days of view on ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| viewAttributedConversions14d |
| \| Field label \| Orders (view-attributed) \| \| --- \| --- \| \| Description \| Number of attributed conversion events occurring within 14 days of view on ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Orders (view-attributed) |
| Description | Number of attributed conversion events occurring within 14 days of view on ad |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| detailpageviews \| \| --- \| \| \\| Field label \\| Detail page views \\| \\| --- \\| --- \\| \\| Description \\| Number of detail page views occurring within 14 days of an ad click or view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Detail page views \| \| Description \| Number of detail page views occurring within 14 days of an ad click or view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| detailpageviews |
| \| Field label \| Detail page views \| \| --- \| --- \| \| Description \| Number of detail page views occurring within 14 days of an ad click or view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Detail page views |
| Description | Number of detail page views occurring within 14 days of an ad click or view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| addtocart \| \| --- \| \| \\| Field label \\| Add to cart \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a brand's products to their cart, attributed to an ad view or click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart \| \| Description \| Number of times shoppers added a brand's products to their cart, attributed to an ad view or click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| addtocart |
| \| Field label \| Add to cart \| \| --- \| --- \| \| Description \| Number of times shoppers added a brand's products to their cart, attributed to an ad view or click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to cart |
| Description | Number of times shoppers added a brand's products to their cart, attributed to an ad view or click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| addtocartrate \| \| --- \| \| \\| Field label \\| Add to cart rate \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a brand's products to their cart, attributed to an ad view or click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.ratio](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart rate \| \| Description \| Number of times shoppers added a brand's products to their cart, attributed to an ad view or click \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| addtocartrate |
| \| Field label \| Add to cart rate \| \| --- \| --- \| \| Description \| Number of times shoppers added a brand's products to their cart, attributed to an ad view or click \| \| Field type \| metric \| \| Data type \| [float.number.ratio](/apidocs/field-data-types#number) \| |
| Field label | Add to cart rate |
| Description | Number of times shoppers added a brand's products to their cart, attributed to an ad view or click |
| Field type | metric |
| Data type | [float.number.ratio](/apidocs/field-data-types#number) |
| \| addtocartclicks \| \| --- \| \| \\| Field label \\| Add to cart clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times shoppers added a brand's products to their cart, attributed to an ad click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Add to cart clicks \| \| Description \| Number of times shoppers added a brand's products to their cart, attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| addtocartclicks |
| \| Field label \| Add to cart clicks \| \| --- \| --- \| \| Description \| Number of times shoppers added a brand's products to their cart, attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Add to cart clicks |
| Description | Number of times shoppers added a brand's products to their cart, attributed to an ad click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| newtobranddetailpageviews \| \| --- \| \| \\| Field label \\| NTB detail page views \\| \\| --- \\| --- \\| \\| Description \\| The number of new detail page views from shoppers who have not previously viewed a detail page with an ASIN of the same brand in past 365 days and who either clicked or viewed an ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| NTB detail page views \| \| Description \| The number of new detail page views from shoppers who have not previously viewed a detail page with an ASIN of the same brand in past 365 days and who either clicked or viewed an ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| newtobranddetailpageviews |
| \| Field label \| NTB detail page views \| \| --- \| --- \| \| Description \| The number of new detail page views from shoppers who have not previously viewed a detail page with an ASIN of the same brand in past 365 days and who either clicked or viewed an ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | NTB detail page views |
| Description | The number of new detail page views from shoppers who have not previously viewed a detail page with an ASIN of the same brand in past 365 days and who either clicked or viewed an ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| newtobranddetailpageviewclicks \| \| --- \| \| \\| Field label \\| NTB detail page view clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of new-to-brand detail page views for all the brands' products, attributed to an ad click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| NTB detail page view clicks \| \| Description \| Number of new-to-brand detail page views for all the brands' products, attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| newtobranddetailpageviewclicks |
| \| Field label \| NTB detail page view clicks \| \| --- \| --- \| \| Description \| Number of new-to-brand detail page views for all the brands' products, attributed to an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | NTB detail page view clicks |
| Description | Number of new-to-brand detail page views for all the brands' products, attributed to an ad click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### DATASOURCE

| \| dataSourceName \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| --- |
| dataSourceName |
| \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| |
| Field label | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| Destinations | API, Data warehouse |
| \| system_metadata.data_source_logins \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_logins |
| \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source logins |
| Description | The data source login accounts that were used to authenticate against the data source |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.data_source_login_owners \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.data_source_login_owners |
| \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Data source login owners |
| Description | The Supermetrics users that created the data source login connections |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### DEPRECATED

| \| bidPlus \| \| --- \| \| \\| Field label \\| Bid plus \\| \\| --- \\| --- \\| \\| Description \\| Bid Plus. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2023-02-20 \\| \| \| Field label \| Bid plus \| \| Description \| Bid Plus. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2023-02-20 \| |
| --- |
| bidPlus |
| \| Field label \| Bid plus \| \| --- \| --- \| \| Description \| Bid Plus. \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2023-02-20 \| |
| Field label | Bid plus |
| Description | Bid Plus. |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| 🚫 Deprecated | Deprecated on 2023-02-20 |
| \| dayOfWeek \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| dayOfWeek |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| Field label | Day of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| 🚫 Deprecated | Deprecated on 2024-01-10 |
| \| 7daysRoAS \| \| --- \| \| \\| Field label \\| 7 days RoAS \\| \\| --- \\| --- \\| \\| Description \\| The revenue you receive from your advertising investment. This is calculated by Sales (7 day) / Spend. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 7 days RoAS \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (7 day) / Spend. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| 7daysRoAS |
| \| Field label \| 7 days RoAS \| \| --- \| --- \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (7 day) / Spend. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| Field label | 7 days RoAS |
| Description | The revenue you receive from your advertising investment. This is calculated by Sales (7 day) / Spend. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-01-10 |
| \| 7dayCtcRate \| \| --- \| \| \\| Field label \\| 7 days conversion rate(%) \\| \\| --- \\| --- \\| \\| Description \\| The conversion rate is Orders (7 day) / Clicks * 100. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 7 days conversion rate(%) \| \| Description \| The conversion rate is Orders (7 day) / Clicks * 100. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| 7dayCtcRate |
| \| Field label \| 7 days conversion rate(%) \| \| --- \| --- \| \| Description \| The conversion rate is Orders (7 day) / Clicks * 100. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| Field label | 7 days conversion rate(%) |
| Description | The conversion rate is Orders (7 day) / Clicks * 100. |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-01-10 |
| \| 1dayCtcRate \| \| --- \| \| \\| Field label \\| 1 day conversion rate(%) \\| \\| --- \\| --- \\| \\| Description \\| The conversion rate is Orders (1 day) / Clicks * 100. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 1 day conversion rate(%) \| \| Description \| The conversion rate is Orders (1 day) / Clicks * 100. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| 1dayCtcRate |
| \| Field label \| 1 day conversion rate(%) \| \| --- \| --- \| \| Description \| The conversion rate is Orders (1 day) / Clicks * 100. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| Field label | 1 day conversion rate(%) |
| Description | The conversion rate is Orders (1 day) / Clicks * 100. |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-01-10 |
| \| 30dayCtcRate \| \| --- \| \| \\| Field label \\| 30 days conversion rate(%) \\| \\| --- \\| --- \\| \\| Description \\| The conversion rate is Orders (30 day) / Clicks * 100. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 30 days conversion rate(%) \| \| Description \| The conversion rate is Orders (30 day) / Clicks * 100. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| 30dayCtcRate |
| \| Field label \| 30 days conversion rate(%) \| \| --- \| --- \| \| Description \| The conversion rate is Orders (30 day) / Clicks * 100. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| Field label | 30 days conversion rate(%) |
| Description | The conversion rate is Orders (30 day) / Clicks * 100. |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-01-10 |
| \| 14dayCtcRate \| \| --- \| \| \\| Field label \\| 14 days conversion rate(%) \\| \\| --- \\| --- \\| \\| Description \\| The conversion rate is Orders (14 day) / Clicks * 100. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 14 days conversion rate(%) \| \| Description \| The conversion rate is Orders (14 day) / Clicks * 100. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| 14dayCtcRate |
| \| Field label \| 14 days conversion rate(%) \| \| --- \| --- \| \| Description \| The conversion rate is Orders (14 day) / Clicks * 100. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| Field label | 14 days conversion rate(%) |
| Description | The conversion rate is Orders (14 day) / Clicks * 100. |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-01-10 |
| \| 7daysACoS \| \| --- \| \| \\| Field label \\| 7 days ACoS \\| \\| --- \\| --- \\| \\| Description \\| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (7 day) * 100. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 7 days ACoS \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (7 day) * 100. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| 7daysACoS |
| \| Field label \| 7 days ACoS \| \| --- \| --- \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (7 day) * 100. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| Field label | 7 days ACoS |
| Description | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (7 day) * 100. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-01-10 |
| \| 1daysACoS \| \| --- \| \| \\| Field label \\| 1 day ACoS \\| \\| --- \\| --- \\| \\| Description \\| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (1 day) * 100. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 1 day ACoS \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (1 day) * 100. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| 1daysACoS |
| \| Field label \| 1 day ACoS \| \| --- \| --- \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (1 day) * 100. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| Field label | 1 day ACoS |
| Description | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (1 day) * 100. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-01-10 |
| \| 30daysACoS \| \| --- \| \| \\| Field label \\| 30 days ACoS \\| \\| --- \\| --- \\| \\| Description \\| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (30 day) * 100. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 30 days ACoS \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (30 day) * 100. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| 30daysACoS |
| \| Field label \| 30 days ACoS \| \| --- \| --- \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (30 day) * 100. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| Field label | 30 days ACoS |
| Description | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (30 day) * 100. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-01-10 |
| \| 14daysACoS \| \| --- \| \| \\| Field label \\| 14 days ACoS \\| \\| --- \\| --- \\| \\| Description \\| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (14 day) * 100. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 14 days ACoS \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (14 day) * 100. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| 14daysACoS |
| \| Field label \| 14 days ACoS \| \| --- \| --- \| \| Description \| The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (14 day) * 100. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| Field label | 14 days ACoS |
| Description | The percentage of your sales that you spend on advertising. This is calculated by Spend / Sales (14 day) * 100. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-01-10 |
| \| 1daysRoAS \| \| --- \| \| \\| Field label \\| 1 day RoAS \\| \\| --- \\| --- \\| \\| Description \\| The revenue you receive from your advertising investment. This is calculated by Sales (1 day) / Spend. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 1 day RoAS \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (1 day) / Spend. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| 1daysRoAS |
| \| Field label \| 1 day RoAS \| \| --- \| --- \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (1 day) / Spend. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| Field label | 1 day RoAS |
| Description | The revenue you receive from your advertising investment. This is calculated by Sales (1 day) / Spend. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-01-10 |
| \| 14daysRoAS \| \| --- \| \| \\| Field label \\| 14 days RoAS \\| \\| --- \\| --- \\| \\| Description \\| The revenue you receive from your advertising investment. This is calculated by Sales (14 day) / Spend. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 14 days RoAS \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (14 day) / Spend. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| 14daysRoAS |
| \| Field label \| 14 days RoAS \| \| --- \| --- \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (14 day) / Spend. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| Field label | 14 days RoAS |
| Description | The revenue you receive from your advertising investment. This is calculated by Sales (14 day) / Spend. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-01-10 |
| \| 30daysRoAS \| \| --- \| \| \\| Field label \\| 30 days RoAS \\| \\| --- \\| --- \\| \\| Description \\| The revenue you receive from your advertising investment. This is calculated by Sales (30 day) / Spend. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 30 days RoAS \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (30 day) / Spend. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| 30daysRoAS |
| \| Field label \| 30 days RoAS \| \| --- \| --- \| \| Description \| The revenue you receive from your advertising investment. This is calculated by Sales (30 day) / Spend. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| Field label | 30 days RoAS |
| Description | The revenue you receive from your advertising investment. This is calculated by Sales (30 day) / Spend. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-01-10 |
| \| kindleEditionNormalizedPagesRead14d \| \| --- \| \| \\| Field label \\| 14 days Kindle edition normalized pages read \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed Kindle edition normalized pages read within 14 days of ad click. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 14 days Kindle edition normalized pages read \| \| Description \| Number of attributed Kindle edition normalized pages read within 14 days of ad click. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| kindleEditionNormalizedPagesRead14d |
| \| Field label \| 14 days Kindle edition normalized pages read \| \| --- \| --- \| \| Description \| Number of attributed Kindle edition normalized pages read within 14 days of ad click. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| Field label | 14 days Kindle edition normalized pages read |
| Description | Number of attributed Kindle edition normalized pages read within 14 days of ad click. |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| 🚫 Deprecated | Deprecated on 2024-01-10 |
| \| kindleEditionNormalizedPagesRoyalties14d \| \| --- \| \| \\| Field label \\| 14 days Kindle edition normalized pages royalties \\| \\| --- \\| --- \\| \\| Description \\| The estimated royalties of attributed estimated Kindle edition normalized pages within 14 days of ad click. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| 🚫 Deprecated \\| Deprecated on 2024-01-10 \\| \| \| Field label \| 14 days Kindle edition normalized pages royalties \| \| Description \| The estimated royalties of attributed estimated Kindle edition normalized pages within 14 days of ad click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| kindleEditionNormalizedPagesRoyalties14d |
| \| Field label \| 14 days Kindle edition normalized pages royalties \| \| --- \| --- \| \| Description \| The estimated royalties of attributed estimated Kindle edition normalized pages within 14 days of ad click. \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| 🚫 Deprecated \| Deprecated on 2024-01-10 \| |
| Field label | 14 days Kindle edition normalized pages royalties |
| Description | The estimated royalties of attributed estimated Kindle edition normalized pages within 14 days of ad click. |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| 🚫 Deprecated | Deprecated on 2024-01-10 |

### KEYWORDS

| \| keywordId \| \| --- \| \| \\| Field label \\| Keyword ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the keyword used in bid \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Keyword ID \| \| Description \| ID of the keyword used in bid \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| keywordId |
| \| Field label \| Keyword ID \| \| --- \| --- \| \| Description \| ID of the keyword used in bid \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Keyword ID |
| Description | ID of the keyword used in bid |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| keywordText \| \| --- \| \| \\| Field label \\| Keyword text \\| \\| --- \\| --- \\| \\| Description \\| Text of the keyword or phrase used in bid \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Keyword text \| \| Description \| Text of the keyword or phrase used in bid \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| keywordText |
| \| Field label \| Keyword text \| \| --- \| --- \| \| Description \| Text of the keyword or phrase used in bid \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Keyword text |
| Description | Text of the keyword or phrase used in bid |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| matchType \| \| --- \| \| \\| Field label \\| Keyword match type \\| \\| --- \\| --- \\| \\| Description \\| Type of matching for the keyword or phrase used in bid. Must be one of: broad, phrase, or exact \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Keyword match type \| \| Description \| Type of matching for the keyword or phrase used in bid. Must be one of: broad, phrase, or exact \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| matchType |
| \| Field label \| Keyword match type \| \| --- \| --- \| \| Description \| Type of matching for the keyword or phrase used in bid. Must be one of: broad, phrase, or exact \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Keyword match type |
| Description | Type of matching for the keyword or phrase used in bid. Must be one of: broad, phrase, or exact |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| query \| \| --- \| \| \\| Field label \\| Customer search term \\| \\| --- \\| --- \\| \\| Description \\| Query text \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Customer search term \| \| Description \| Query text \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| query |
| \| Field label \| Customer search term \| \| --- \| --- \| \| Description \| Query text \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Customer search term |
| Description | Query text |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| keywordBid \| \| --- \| \| \\| Field label \\| Keyword bid \\| \\| --- \\| --- \\| \\| Description \\| Advertiser-set bid value for keyword \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Keyword bid \| \| Description \| Advertiser-set bid value for keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| keywordBid |
| \| Field label \| Keyword bid \| \| --- \| --- \| \| Description \| Advertiser-set bid value for keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Keyword bid |
| Description | Advertiser-set bid value for keyword |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| keywordStatus \| \| --- \| \| \\| Field label \\| Keyword status \\| \\| --- \\| --- \\| \\| Description \\| The status of the keyword \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Keyword status \| \| Description \| The status of the keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| keywordStatus |
| \| Field label \| Keyword status \| \| --- \| --- \| \| Description \| The status of the keyword \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Keyword status |
| Description | The status of the keyword |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| targetId \| \| --- \| \| \\| Field label \\| Target ID \\| \\| --- \\| --- \\| \\| Description \\| ID of the targeting expression used in a bid \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Target ID \| \| Description \| ID of the targeting expression used in a bid \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| targetId |
| \| Field label \| Target ID \| \| --- \| --- \| \| Description \| ID of the targeting expression used in a bid \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Target ID |
| Description | ID of the targeting expression used in a bid |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| targetingExpression \| \| --- \| \| \\| Field label \\| Targeting expression \\| \\| --- \\| --- \\| \\| Description \\| A string representation of your expression object in targeting clauses \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeting expression \| \| Description \| A string representation of your expression object in targeting clauses \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| targetingExpression |
| \| Field label \| Targeting expression \| \| --- \| --- \| \| Description \| A string representation of your expression object in targeting clauses \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Targeting expression |
| Description | A string representation of your expression object in targeting clauses |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| targetingText \| \| --- \| \| \\| Field label \\| Targeting text \\| \\| --- \\| --- \\| \\| Description \\| A resolved string representation of your expression object in targeting clauses \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Targeting text \| \| Description \| A resolved string representation of your expression object in targeting clauses \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| targetingText |
| \| Field label \| Targeting text \| \| --- \| --- \| \| Description \| A resolved string representation of your expression object in targeting clauses \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Targeting text |
| Description | A resolved string representation of your expression object in targeting clauses |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| searchTermImpressionRank \| \| --- \| \| \\| Field label \\| Search term impression rank \\| \\| --- \\| --- \\| \\| Description \\| Account-level ad-attributed impression rank for search terms \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Search term impression rank \| \| Description \| Account-level ad-attributed impression rank for search terms \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| searchTermImpressionRank |
| \| Field label \| Search term impression rank \| \| --- \| --- \| \| Description \| Account-level ad-attributed impression rank for search terms \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Search term impression rank |
| Description | Account-level ad-attributed impression rank for search terms |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| searchTermImpressionShare \| \| --- \| \| \\| Field label \\| Search term impression share \\| \\| --- \\| --- \\| \\| Description \\| Account-level ad-attributed impression share for search terms \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Search term impression share \| \| Description \| Account-level ad-attributed impression share for search terms \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| searchTermImpressionShare |
| \| Field label \| Search term impression share \| \| --- \| --- \| \| Description \| Account-level ad-attributed impression share for search terms \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Search term impression share |
| Description | Account-level ad-attributed impression share for search terms |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| brandedsearches \| \| --- \| \| \\| Field label \\| Branded searches \\| \\| --- \\| --- \\| \\| Description \\| The number of searches that included the name of your brand occurring within 14 days of an ad click or view \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Branded searches \| \| Description \| The number of searches that included the name of your brand occurring within 14 days of an ad click or view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| brandedsearches |
| \| Field label \| Branded searches \| \| --- \| --- \| \| Description \| The number of searches that included the name of your brand occurring within 14 days of an ad click or view \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Branded searches |
| Description | The number of searches that included the name of your brand occurring within 14 days of an ad click or view |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| brandedsearchesclicks \| \| --- \| \| \\| Field label \\| Branded search clicks \\| \\| --- \\| --- \\| \\| Description \\| The number of searches that included the name of your brand occurring within 14 days of an ad click \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Branded search clicks \| \| Description \| The number of searches that included the name of your brand occurring within 14 days of an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| brandedsearchesclicks |
| \| Field label \| Branded search clicks \| \| --- \| --- \| \| Description \| The number of searches that included the name of your brand occurring within 14 days of an ad click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Branded search clicks |
| Description | The number of searches that included the name of your brand occurring within 14 days of an ad click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| topofsearchimpressionshare \| \| --- \| \| \\| Field label \\| Top of search impression share \\| \\| --- \\| --- \\| \\| Description \\| The percentage of top-of-search impressions earned out of all the top-of-search impressions that were eligible for a given date range \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Top of search impression share \| \| Description \| The percentage of top-of-search impressions earned out of all the top-of-search impressions that were eligible for a given date range \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| topofsearchimpressionshare |
| \| Field label \| Top of search impression share \| \| --- \| --- \| \| Description \| The percentage of top-of-search impressions earned out of all the top-of-search impressions that were eligible for a given date range \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Field label | Top of search impression share |
| Description | The percentage of top-of-search impressions earned out of all the top-of-search impressions that were eligible for a given date range |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |

### ORDERS

| \| unitsOrdered \| \| --- \| \| \\| Field label \\| Units ordered \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed units ordered within a period of a click on an ad. Attribution varies by campaign type. Sponsored Products - 7 day \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Units ordered \| \| Description \| Number of attributed units ordered within a period of a click on an ad. Attribution varies by campaign type. Sponsored Products - 7 day \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| unitsOrdered |
| \| Field label \| Units ordered \| \| --- \| --- \| \| Description \| Number of attributed units ordered within a period of a click on an ad. Attribution varies by campaign type. Sponsored Products - 7 day \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Units ordered |
| Description | Number of attributed units ordered within a period of a click on an ad. Attribution varies by campaign type. Sponsored Products - 7 day |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| attributedUnitsOrdered1d \| \| --- \| \| \\| Field label \\| Units ordered (1 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 1 day of an ad click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered (1 day) \| \| Description \| Total number of units ordered within 1 day of an ad click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedUnitsOrdered1d |
| \| Field label \| Units ordered (1 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 1 day of an ad click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Units ordered (1 day) |
| Description | Total number of units ordered within 1 day of an ad click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedUnitsOrdered7d \| \| --- \| \| \\| Field label \\| Units ordered (7 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 7 days of an ad click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered (7 day) \| \| Description \| Total number of units ordered within 7 days of an ad click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedUnitsOrdered7d |
| \| Field label \| Units ordered (7 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 7 days of an ad click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Units ordered (7 day) |
| Description | Total number of units ordered within 7 days of an ad click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedUnitsOrdered14d \| \| --- \| \| \\| Field label \\| Units ordered (14 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 14 days of an ad click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered (14 day) \| \| Description \| Total number of units ordered within 14 days of an ad click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedUnitsOrdered14d |
| \| Field label \| Units ordered (14 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 14 days of an ad click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Units ordered (14 day) |
| Description | Total number of units ordered within 14 days of an ad click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedUnitsOrdered30d \| \| --- \| \| \\| Field label \\| Units ordered (30 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 30 days of an ad click \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered (30 day) \| \| Description \| Total number of units ordered within 30 days of an ad click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedUnitsOrdered30d |
| \| Field label \| Units ordered (30 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 30 days of an ad click \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Units ordered (30 day) |
| Description | Total number of units ordered within 30 days of an ad click |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| unitsOrderedSameSKU \| \| --- \| \| \\| Field label \\| Units ordered same SKU \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within a period of a click on an ad where the purchased SKU was the same as the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Units ordered same SKU \| \| Description \| Total number of units ordered within a period of a click on an ad where the purchased SKU was the same as the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| unitsOrderedSameSKU |
| \| Field label \| Units ordered same SKU \| \| --- \| --- \| \| Description \| Total number of units ordered within a period of a click on an ad where the purchased SKU was the same as the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Units ordered same SKU |
| Description | Total number of units ordered within a period of a click on an ad where the purchased SKU was the same as the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| attributedUnitsOrdered1dSameSKU \| \| --- \| \| \\| Field label \\| Units ordered same SKU (1 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 1 day of ad click where the purchased SKU was the same as the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered same SKU (1 day) \| \| Description \| Total number of units ordered within 1 day of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedUnitsOrdered1dSameSKU |
| \| Field label \| Units ordered same SKU (1 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 1 day of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Units ordered same SKU (1 day) |
| Description | Total number of units ordered within 1 day of ad click where the purchased SKU was the same as the SKU advertised |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedUnitsOrdered7dSameSKU \| \| --- \| \| \\| Field label \\| Units ordered same SKU (7 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 7 days of ad click where the purchased SKU was the same as the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered same SKU (7 day) \| \| Description \| Total number of units ordered within 7 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedUnitsOrdered7dSameSKU |
| \| Field label \| Units ordered same SKU (7 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 7 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Units ordered same SKU (7 day) |
| Description | Total number of units ordered within 7 days of ad click where the purchased SKU was the same as the SKU advertised |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedUnitsOrdered14dSameSKU \| \| --- \| \| \\| Field label \\| Units ordered same SKU (14 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 14 days of ad click where the purchased SKU was the same as the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered same SKU (14 day) \| \| Description \| Total number of units ordered within 14 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedUnitsOrdered14dSameSKU |
| \| Field label \| Units ordered same SKU (14 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 14 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Units ordered same SKU (14 day) |
| Description | Total number of units ordered within 14 days of ad click where the purchased SKU was the same as the SKU advertised |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedUnitsOrdered30dSameSKU \| \| --- \| \| \\| Field label \\| Units ordered same SKU (30 day) \\| \\| --- \\| --- \\| \\| Description \\| Total number of units ordered within 30 days of ad click where the purchased SKU was the same as the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered same SKU (30 day) \| \| Description \| Total number of units ordered within 30 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedUnitsOrdered30dSameSKU |
| \| Field label \| Units ordered same SKU (30 day) \| \| --- \| --- \| \| Description \| Total number of units ordered within 30 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Units ordered same SKU (30 day) |
| Description | Total number of units ordered within 30 days of ad click where the purchased SKU was the same as the SKU advertised |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedUnitsOrderedNewToBrand14d \| \| --- \| \| \\| Field label \\| NTB units ordered \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed new-to-brand units ordered within 14 days of view on ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| NTB units ordered \| \| Description \| Number of attributed new-to-brand units ordered within 14 days of view on ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedUnitsOrderedNewToBrand14d |
| \| Field label \| NTB units ordered \| \| --- \| --- \| \| Description \| Number of attributed new-to-brand units ordered within 14 days of view on ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | NTB units ordered |
| Description | Number of attributed new-to-brand units ordered within 14 days of view on ad |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| viewAttributedUnitsOrdered14d \| \| --- \| \| \\| Field label \\| Units ordered (view-attributed) \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed units ordered within 14 days of view on ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Units ordered (view-attributed) \| \| Description \| Number of attributed units ordered within 14 days of view on ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| viewAttributedUnitsOrdered14d |
| \| Field label \| Units ordered (view-attributed) \| \| --- \| --- \| \| Description \| Number of attributed units ordered within 14 days of view on ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Units ordered (view-attributed) |
| Description | Number of attributed units ordered within 14 days of view on ad |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| unitsSold14d \| \| --- \| \| \\| Field label \\| Units sold (vendor) \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed units sold within 14 days of click on an ad. Vendor-only field \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Units sold (vendor) \| \| Description \| Number of attributed units sold within 14 days of click on an ad. Vendor-only field \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| unitsSold14d |
| \| Field label \| Units sold (vendor) \| \| --- \| --- \| \| Description \| Number of attributed units sold within 14 days of click on an ad. Vendor-only field \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Units sold (vendor) |
| Description | Number of attributed units sold within 14 days of click on an ad. Vendor-only field |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### PRODUCT

| \| sku \| \| --- \| \| \\| Field label \\| Advertised SKU \\| \\| --- \\| --- \\| \\| Description \\| The SKU that is being advertised. Not available for vendors \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertised SKU \| \| Description \| The SKU that is being advertised. Not available for vendors \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| sku |
| \| Field label \| Advertised SKU \| \| --- \| --- \| \| Description \| The SKU that is being advertised. Not available for vendors \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | Advertised SKU |
| Description | The SKU that is being advertised. Not available for vendors |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| asin \| \| --- \| \| \\| Field label \\| ASIN \\| \\| --- \\| --- \\| \\| Description \\| The unique Amazon Standard Identification Number (ASIN) advertised \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| ASIN \| \| Description \| The unique Amazon Standard Identification Number (ASIN) advertised \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| asin |
| \| Field label \| ASIN \| \| --- \| --- \| \| Description \| The unique Amazon Standard Identification Number (ASIN) advertised \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Field label | ASIN |
| Description | The unique Amazon Standard Identification Number (ASIN) advertised |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### QUERY

| \| system_metadata.query_date_range_start \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| --- |
| system_metadata.query_date_range_start |
| \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Start date |
| Description | The start date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_range_end \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_range_end |
| \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | End date |
| Description | The end date of the requested query |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| system_metadata.query_timezone \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| system_metadata.query_timezone |
| \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| |
| Field label | Timezone |
| Description | The timezone that is supplied to the query |
| Field type | dimension |
| Data type | [string.time.timezone](/apidocs/field-data-types#time) |
| \| system_metadata.query_filters \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_filters |
| \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Filters |
| Description | All filters used in the query |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_date_start \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_start |
| \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | Start |
| Description | When the query was started |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_date_end \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| system_metadata.query_date_end |
| \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| |
| Field label | End |
| Description | When the query completed |
| Field type | dimension |
| Data type | [string.time.datetime](/apidocs/field-data-types#time) |
| \| system_metadata.query_duration \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| system_metadata.query_duration |
| \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| |
| Field label | Duration |
| Description | The duration in seconds of the query |
| Field type | dimension |
| Data type | [int.duration.seconds](/apidocs/field-data-types#duration) |
| \| system_metadata.query_accounts \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_accounts |
| \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Accounts |
| Description | A list of accounts of which the data was pulled from |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| system_metadata.query_excluded_accounts \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| system_metadata.query_excluded_accounts |
| \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Field label | Excluded invalid accounts |
| Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |

### SALES

| \| sales \| \| --- \| \| \\| Field label \\| Sales \\| \\| --- \\| --- \\| \\| Description \\| Sales is the total value of products sold to shoppers attributed to your ads. Attribution depends on campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales \| \| Description \| Sales is the total value of products sold to shoppers attributed to your ads. Attribution depends on campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| --- |
| sales |
| \| Field label \| Sales \| \| --- \| --- \| \| Description \| Sales is the total value of products sold to shoppers attributed to your ads. Attribution depends on campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Sales |
| Description | Sales is the total value of products sold to shoppers attributed to your ads. Attribution depends on campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedSales1d \| \| --- \| \| \\| Field label \\| Sales (1 day) \\| \\| --- \\| --- \\| \\| Description \\| The total value of products sold to shoppers attributed to your ads within 1 day of clicking \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales (1 day) \| \| Description \| The total value of products sold to shoppers attributed to your ads within 1 day of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedSales1d |
| \| Field label \| Sales (1 day) \| \| --- \| --- \| \| Description \| The total value of products sold to shoppers attributed to your ads within 1 day of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Sales (1 day) |
| Description | The total value of products sold to shoppers attributed to your ads within 1 day of clicking |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedSales7d \| \| --- \| \| \\| Field label \\| Sales (7 day) \\| \\| --- \\| --- \\| \\| Description \\| The total value of products sold to shoppers attributed to your ads within 7 days of clicking \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales (7 day) \| \| Description \| The total value of products sold to shoppers attributed to your ads within 7 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedSales7d |
| \| Field label \| Sales (7 day) \| \| --- \| --- \| \| Description \| The total value of products sold to shoppers attributed to your ads within 7 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Sales (7 day) |
| Description | The total value of products sold to shoppers attributed to your ads within 7 days of clicking |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedSales14d \| \| --- \| \| \\| Field label \\| Sales (14 day) \\| \\| --- \\| --- \\| \\| Description \\| The total value of products sold to shoppers attributed to your ads within 14 days of clicking \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales (14 day) \| \| Description \| The total value of products sold to shoppers attributed to your ads within 14 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedSales14d |
| \| Field label \| Sales (14 day) \| \| --- \| --- \| \| Description \| The total value of products sold to shoppers attributed to your ads within 14 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Sales (14 day) |
| Description | The total value of products sold to shoppers attributed to your ads within 14 days of clicking |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedSales30d \| \| --- \| \| \\| Field label \\| Sales (30 day) \\| \\| --- \\| --- \\| \\| Description \\| The total value of products sold to shoppers attributed to your ads within 30 days of clicking \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales (30 day) \| \| Description \| The total value of products sold to shoppers attributed to your ads within 30 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedSales30d |
| \| Field label \| Sales (30 day) \| \| --- \| --- \| \| Description \| The total value of products sold to shoppers attributed to your ads within 30 days of clicking \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Sales (30 day) |
| Description | The total value of products sold to shoppers attributed to your ads within 30 days of clicking |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| salesSameSKU \| \| --- \| \| \\| Field label \\| Sales same SKU \\| \\| --- \\| --- \\| \\| Description \\| Total value of sales occurring within a period of ad click where the purchased SKU was the same as the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales same SKU \| \| Description \| Total value of sales occurring within a period of ad click where the purchased SKU was the same as the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| salesSameSKU |
| \| Field label \| Sales same SKU \| \| --- \| --- \| \| Description \| Total value of sales occurring within a period of ad click where the purchased SKU was the same as the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Sales same SKU |
| Description | Total value of sales occurring within a period of ad click where the purchased SKU was the same as the SKU advertised. Attribution varies by campaign type. Sponsored Products - 7 day. Sponsored Brands - 14 day. Sponsored Display - 14 day |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedSales1dSameSKU \| \| --- \| \| \\| Field label \\| Sales same SKU (1 day) \\| \\| --- \\| --- \\| \\| Description \\| Total value of sales occurring within 1 day of ad click where the purchased SKU was the same as the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales same SKU (1 day) \| \| Description \| Total value of sales occurring within 1 day of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedSales1dSameSKU |
| \| Field label \| Sales same SKU (1 day) \| \| --- \| --- \| \| Description \| Total value of sales occurring within 1 day of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Sales same SKU (1 day) |
| Description | Total value of sales occurring within 1 day of ad click where the purchased SKU was the same as the SKU advertised |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedSales7dSameSKU \| \| --- \| \| \\| Field label \\| Sales same SKU (7 day) \\| \\| --- \\| --- \\| \\| Description \\| Total value of sales occurring within 7 days of ad click where the purchased SKU was the same as the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales same SKU (7 day) \| \| Description \| Total value of sales occurring within 7 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedSales7dSameSKU |
| \| Field label \| Sales same SKU (7 day) \| \| --- \| --- \| \| Description \| Total value of sales occurring within 7 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Sales same SKU (7 day) |
| Description | Total value of sales occurring within 7 days of ad click where the purchased SKU was the same as the SKU advertised |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedSales14dSameSKU \| \| --- \| \| \\| Field label \\| Sales same SKU (14 day) \\| \\| --- \\| --- \\| \\| Description \\| Total value of sales occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales same SKU (14 day) \| \| Description \| Total value of sales occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedSales14dSameSKU |
| \| Field label \| Sales same SKU (14 day) \| \| --- \| --- \| \| Description \| Total value of sales occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Sales same SKU (14 day) |
| Description | Total value of sales occurring within 14 days of ad click where the purchased SKU was the same as the SKU advertised |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedSales30dSameSKU \| \| --- \| \| \\| Field label \\| Sales same SKU (30 day) \\| \\| --- \\| --- \\| \\| Description \\| Total value of sales occurring within 30 days of ad click where the purchased SKU was the same as the SKU advertised \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales same SKU (30 day) \| \| Description \| Total value of sales occurring within 30 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedSales30dSameSKU |
| \| Field label \| Sales same SKU (30 day) \| \| --- \| --- \| \| Description \| Total value of sales occurring within 30 days of ad click where the purchased SKU was the same as the SKU advertised \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Sales same SKU (30 day) |
| Description | Total value of sales occurring within 30 days of ad click where the purchased SKU was the same as the SKU advertised |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| attributedSalesNewToBrand14d \| \| --- \| \| \\| Field label \\| NTB sales \\| \\| --- \\| --- \\| \\| Description \\| The total sales (in local currency) of new-to-brand orders. Has 14 day attribution \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| NTB sales \| \| Description \| The total sales (in local currency) of new-to-brand orders. Has 14 day attribution \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| attributedSalesNewToBrand14d |
| \| Field label \| NTB sales \| \| --- \| --- \| \| Description \| The total sales (in local currency) of new-to-brand orders. Has 14 day attribution \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | NTB sales |
| Description | The total sales (in local currency) of new-to-brand orders. Has 14 day attribution |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| viewAttributedSales14d \| \| --- \| \| \\| Field label \\| Sales (view-attributed) \\| \\| --- \\| --- \\| \\| Description \\| Number of attributed sales occurring within 14 days of view on ad \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Sales (view-attributed) \| \| Description \| Number of attributed sales occurring within 14 days of view on ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| viewAttributedSales14d |
| \| Field label \| Sales (view-attributed) \| \| --- \| --- \| \| Description \| Number of attributed sales occurring within 14 days of view on ad \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Field label | Sales (view-attributed) |
| Description | Number of attributed sales occurring within 14 days of view on ad |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |

### TIME

| \| today \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| --- |
| today |
| \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| |
| Field label | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| Destinations | API, Data warehouse |
| \| year \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Description \\| Year, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| year |
| \| Field label \| Year \| \| --- \| --- \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year |
| Description | Year, e.g. 2017 |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| yearOfWeek \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| yearOfWeek |
| \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Sun-Sat) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| yearOfWeekIso \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| yearOfWeekIso |
| \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| |
| Field label | Year of week (Mon-Sun) |
| Field type | dimension |
| Data type | [string.time.year](/apidocs/field-data-types#time) |
| \| yearMonth \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Description \\| Year and month, e.g. 2017\\\|06 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| yearMonth |
| \| Field label \| Year & month \| \| --- \| --- \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| |
| Field label | Year & month |
| Description | Year and month, e.g. 2017\|06 |
| Field type | dimension |
| Data type | [string.time.yearmonth](/apidocs/field-data-types#time) |
| \| month \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Description \\| Month, e.g. 6 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| month |
| \| Field label \| Month \| \| --- \| --- \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| |
| Field label | Month |
| Description | Month, e.g. 6 |
| Field type | dimension |
| Data type | [string.time.month](/apidocs/field-data-types#time) |
| \| yearWeek \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for US weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Description \| Year and week for US weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| yearWeek |
| \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Description \| Year and week for US weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Sun-Sat) |
| Description | Year and week for US weeks, e.g. 2017\|08 |
| Field type | dimension |
| Data type | [string.time.yearweek](/apidocs/field-data-types#time) |
| \| yearWeekIso \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for ISO weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Description \| Year and week for ISO weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| yearWeekIso |
| \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Description \| Year and week for ISO weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| |
| Field label | Year & week (Mon-Sun) |
| Description | Year and week for ISO weeks, e.g. 2017\|08 |
| Field type | dimension |
| Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) |
| \| week \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| US week number, e.g. 51 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Description \| US week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| week |
| \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Description \| US week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| |
| Field label | Week (Sun-Sat) |
| Description | US week number, e.g. 51 |
| Field type | dimension |
| Data type | [string.time.week](/apidocs/field-data-types#time) |
| \| weekIso \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| ISO week number, e.g. 51 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| weekIso |
| \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| |
| Field label | Week (Mon-Sun) |
| Description | ISO week number, e.g. 51 |
| Field type | dimension |
| Data type | [string.time.weekiso](/apidocs/field-data-types#time) |
| \| dayOfMonth \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Description \\| Day of the month without leading zeros, e.g. 1 to 31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Description \| Day of the month without leading zeros, e.g. 1 to 31 \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| dayOfMonth |
| \| Field label \| Day of month \| \| --- \| --- \| \| Description \| Day of the month without leading zeros, e.g. 1 to 31 \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| |
| Field label | Day of month |
| Description | Day of the month without leading zeros, e.g. 1 to 31 |
| Field type | dimension |
| Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) |
| \| dayOfWeekName \| \| --- \| \| \\| Field label \\| Day of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Number and written name of the week, e.g. 0 Sunday \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Sun-Sat) \| \| Description \| Number and written name of the week, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| dayOfWeekName |
| \| Field label \| Day of week (Sun-Sat) \| \| --- \| --- \| \| Description \| Number and written name of the week, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Sun-Sat) |
| Description | Number and written name of the week, e.g. 0 Sunday |
| Field type | dimension |
| Data type | [string.time.dayofweek](/apidocs/field-data-types#time) |
| \| dayOfWeekNameIso \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Number and written name of the week, e.g. 0 Monday \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Description \| Number and written name of the week, e.g. 0 Monday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| dayOfWeekNameIso |
| \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Description \| Number and written name of the week, e.g. 0 Monday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweekiso](/apidocs/field-data-types#time) \| |
| Field label | Day of week (Mon-Sun) |
| Description | Number and written name of the week, e.g. 0 Monday |
| Field type | dimension |
| Data type | [string.time.dayofweekiso](/apidocs/field-data-types#time) |
| \| date \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date |
| \| Field label \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Field label | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |

### VIDEO

| \| vctr \| \| --- \| \| \\| Field label \\| vCTR \\| \\| --- \\| --- \\| \\| Description \\| Click-through rate for views (clicks divided by views) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| vCTR \| \| Description \| Click-through rate for views (clicks divided by views) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| --- |
| vctr |
| \| Field label \| vCTR \| \| --- \| --- \| \| Description \| Click-through rate for views (clicks divided by views) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | vCTR |
| Description | Click-through rate for views (clicks divided by views) |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| vtr \| \| --- \| \| \\| Field label \\| VTR \\| \\| --- \\| --- \\| \\| Description \\| View-through rate (vtr). Views divided by impressions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| VTR \| \| Description \| View-through rate (vtr). Views divided by impressions \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| vtr |
| \| Field label \| VTR \| \| --- \| --- \| \| Description \| View-through rate (vtr). Views divided by impressions \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | VTR |
| Description | View-through rate (vtr). Views divided by impressions |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| video5SecondViews \| \| --- \| \| \\| Field label \\| Video views (5 sec) \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where the customer watched the complete video or 5 seconds (whichever is shorter) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views (5 sec) \| \| Description \| The number of impressions where the customer watched the complete video or 5 seconds (whichever is shorter) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| video5SecondViews |
| \| Field label \| Video views (5 sec) \| \| --- \| --- \| \| Description \| The number of impressions where the customer watched the complete video or 5 seconds (whichever is shorter) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video views (5 sec) |
| Description | The number of impressions where the customer watched the complete video or 5 seconds (whichever is shorter) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| video5SecondViewRate \| \| --- \| \| \\| Field label \\| Video view 5 sec rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of impressions where the customer watched the complete video or 5 seconds of the video (whichever is shorter) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Video view 5 sec rate \| \| Description \| The percentage of impressions where the customer watched the complete video or 5 seconds of the video (whichever is shorter) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| video5SecondViewRate |
| \| Field label \| Video view 5 sec rate \| \| --- \| --- \| \| Description \| The percentage of impressions where the customer watched the complete video or 5 seconds of the video (whichever is shorter) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Field label | Video view 5 sec rate |
| Description | The percentage of impressions where the customer watched the complete video or 5 seconds of the video (whichever is shorter) |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| videoCompleteViews \| \| --- \| \| \\| Field label \\| Video views (100%) \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where the video was viewed to 100% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views (100%) \| \| Description \| The number of impressions where the video was viewed to 100% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| videoCompleteViews |
| \| Field label \| Video views (100%) \| \| --- \| --- \| \| Description \| The number of impressions where the video was viewed to 100% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video views (100%) |
| Description | The number of impressions where the video was viewed to 100% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| videoFirstQuartileViews \| \| --- \| \| \\| Field label \\| Video views (25%) \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where the video was viewed to 25% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views (25%) \| \| Description \| The number of impressions where the video was viewed to 25% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| videoFirstQuartileViews |
| \| Field label \| Video views (25%) \| \| --- \| --- \| \| Description \| The number of impressions where the video was viewed to 25% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video views (25%) |
| Description | The number of impressions where the video was viewed to 25% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| videoMidpointViews \| \| --- \| \| \\| Field label \\| Video views (50%) \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where the video was viewed to 50% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views (50%) \| \| Description \| The number of impressions where the video was viewed to 50% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| videoMidpointViews |
| \| Field label \| Video views (50%) \| \| --- \| --- \| \| Description \| The number of impressions where the video was viewed to 50% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video views (50%) |
| Description | The number of impressions where the video was viewed to 50% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| videoThirdQuartileViews \| \| --- \| \| \\| Field label \\| Video views (75%) \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where the video was viewed to 75% \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video views (75%) \| \| Description \| The number of impressions where the video was viewed to 75% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| videoThirdQuartileViews |
| \| Field label \| Video views (75%) \| \| --- \| --- \| \| Description \| The number of impressions where the video was viewed to 75% \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video views (75%) |
| Description | The number of impressions where the video was viewed to 75% |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| videoUnmutes \| \| --- \| \| \\| Field label \\| Video unmutes \\| \\| --- \\| --- \\| \\| Description \\| The number of impressions where a customer unmuted the video \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video unmutes \| \| Description \| The number of impressions where a customer unmuted the video \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| videoUnmutes |
| \| Field label \| Video unmutes \| \| --- \| --- \| \| Description \| The number of impressions where a customer unmuted the video \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video unmutes |
| Description | The number of impressions where a customer unmuted the video |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| videoViewableImpressions \| \| --- \| \| \\| Field label \\| Video viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| Number of impressions that met the Media Ratings Council (MRC) viewability standard (50 percent of the ad viewable with two seconds playback completed) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Video viewable impressions \| \| Description \| Number of impressions that met the Media Ratings Council (MRC) viewability standard (50 percent of the ad viewable with two seconds playback completed) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| videoViewableImpressions |
| \| Field label \| Video viewable impressions \| \| --- \| --- \| \| Description \| Number of impressions that met the Media Ratings Council (MRC) viewability standard (50 percent of the ad viewable with two seconds playback completed) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Field label | Video viewable impressions |
| Description | Number of impressions that met the Media Ratings Council (MRC) viewability standard (50 percent of the ad viewable with two seconds playback completed) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |