---
title: "Amazon Ads connection guide"
slug: "amazon-ads-connection-guide"
description: "Connect your Amazon Ads data to Supermetrics with our guide on permissions, query types, and connection instructions for seamless reporting."
tags: ["Paid media"]
updated: 2025-11-27T09:05:18Z
published: 2025-11-27T09:05:18Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Amazon Ads connection guide

This guide contains all permissions and requirements for connecting your Amazon Ads data to Supermetrics.

> [!NOTE]
> Availability
> 
> Due to Amazon’s policies, Amazon Ads is available only in Excel, data warehouse, and API data destinations.

<meta charset="utf-8">

You can connect to data sources from the [Data sources page on the Supermetrics Hub](https://hub.supermetrics.com/token-management). On the Hub, you can also [share an authentication link](https://docs.supermetrics.com/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub#share-authentication-link) to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in [all available destinations](/docs/amazon-ads-connection-guide#connection-instructions).

## Required permissions

To connect to Amazon Ads, you need an Amazon user account that has access to an ad account.

- If using a manager account to access a linked ad account, the Amazon user account needs to be an **Admin** in the manager account, and the manager account needs at least **Editor** permissions to the linked ad account.
- If the Amazon user account has direct access to the ad account, the Amazon user account needs at least **Editor** permissions.
- If using granular permissions in either case, the user/manager account must have view permissions to both **Advertising reports** and **Campaign manager** options.

Note that Agency profiles are not supported. For Agency profiles, use the [Amazon DSP data source connector](/v1/docs/amazon-dsp-connection-guide) instead.

## Query types

Query types define what sort of metrics and dimensions are available. You need to select one of the following query types when pulling data.

- **Sponsored Products**: Get data for Sponsored Products type ads
- **Sponsored Brands**: Get data for Sponsored Brands type ads
- **Sponsored Display**: Get data for Sponsored Display type ads

## Connection instructions

When connecting to Amazon Ads, you need to log in to Amazon Ads and select the account when prompted.

1. Select the Amazon Ads data source [on the Supermetrics Hub](https://hub.supermetrics.com/token-management) or in the data destination.
2. If prompted, choose to make this connection [shared or private](https://docs.supermetrics.com/docs/about-shared-and-private-connections).
3. Click **Start**.
4. Log in to Amazon Ads.
5. In your data destination, select the accounts and query type you'd like to include in your reporting.

See detailed instructions on [how to connect to a data source from the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-connect-to-data-sources-from-supermetrics-hub).

You can also connect to Amazon Ads from these destinations:

- Excel: [How to connect data sources to Excel with Supermetrics](https://docs.supermetrics.com/docs/how-to-connect-data-sources-to-excel-with-supermetrics)
- The Supermetrics API: [How to use the Query Manager](https://docs.supermetrics.com/docs/how-to-use-the-query-manager)
- Data warehouse and cloud storage (Hub): [How to create a transfer](https://docs.supermetrics.com/docs/how-to-create-a-transfer)
- BigQuery (marketplace): [How to create a BigQuery (marketplace) transfer](https://docs.supermetrics.com/v1/docs/how-to-create-a-bigquery-marketplace-transfer)

## More resources

- [How to reauthenticate a data source in Google Sheets, Data Studio, Excel, or Power BI](https://docs.supermetrics.com/docs/how-to-reauthenticate-a-data-source-connection-in-google-sheets-looker-studio-excel-power-bi-and-supermetrics-hub)
- [How to reauthenticate a data source in data warehouse, API, or cloud storage platform](https://docs.supermetrics.com/docs/how-to-reauthenticate-a-data-source-connection-in-data-warehouse-destinations-or-the-supermetrics-api)
- [How to manage data source connections on the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-manage-data-source-connections-on-supermetrics-hub)