---
title: "Adthena connection guide"
slug: "adthena-connection-guide"
description: "Connect your Adthena data to Supermetrics with our guide. Learn about API keys, account IDs, and query types for effective data analysis."
updated: 2026-07-08T09:00:42Z
published: 2026-07-08T09:00:42Z
canonical: "docs.supermetrics.com/adthena-connection-guide"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Adthena connection guide

This guide contains all permissions and requirements for connecting your Adthena data to Supermetrics.

You can connect to data sources from the [Data sources page on the Supermetrics Hub](https://hub.supermetrics.com/token-management). On the Hub, you can also [share an authentication link](https://docs.supermetrics.com/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub#share-authentication-link) to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in [all available destinations](/docs/adthena-connection-guide#connection-instructions).

## Required permissions

To connect to Adthena, you need an API key and your Account ID.

- **API key**: Contact Adthena support at [support@adthena.com](mailto:support@adthena.com) to request an API key. Note that you need a unique API key for each Adthena account or location.
- **Account ID**: Your account ID can be found in the URL of your Adthena dashboard: `https://application.adthena.com/brand-activator/{account_id}`.

## Query types

Query types define what sort of metrics and dimensions are available. You need to select one of the following query types when pulling data.

- **AI Overview Daily**: Track how often AI overviews appear for your search terms over time, including appearance counts and frequency by device.
- **AI Overview Search Terms**: Analyze AI overview performance at the search term level, including ad position data for your account and competitors above, below, and inside AI overviews.
- **AEO Performance**: Monitor your brand's performance in AI engine results (ChatGPT, Perplexity), including citation frequency, average position, and performance score by domain.
- **Market Trends**: Track competitor share of clicks, impressions, spend, and average CPC across ad types (text ads, organic, Shopping/PLA) over time.

## Connection instructions

When connecting to Adthena, you need to provide your API key and account ID and select the account to use when prompted.

1. Select the Adthena data source [on the Supermetrics Hub](https://hub.supermetrics.com/token-management) or in the data destination.
2. Enter your API key and Account ID.
3. Give your connection a name to identify it if you have multiple accounts.
4. If prompted, choose to make this connection [shared or private](https://docs.supermetrics.com/docs/about-shared-and-private-connections).
5. Click **Start**.
6. In your data destination, select the account and query type to use.

See detailed instructions on [how to connect to a data source from the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-connect-to-data-sources-from-supermetrics-hub).

You can also connect to Adthena from these destinations:

- Google Sheets: [How to connect to a Supermetrics data source in Google Sheets](https://docs.supermetrics.com/docs/how-to-connect-to-a-supermetrics-data-source-in-google-sheets)
- Data Studio: [How to connect data sources to Data Studio](/v1/docs/how-to-connect-data-sources-to-data-studio)
- Excel: [How to connect data sources to Excel with Supermetrics](https://docs.supermetrics.com/docs/how-to-connect-data-sources-to-excel-with-supermetrics)
- Power BI: [How to create your first Supermetrics query for Power BI](https://docs.supermetrics.com/docs/how-to-create-your-first-supermetrics-query-for-power-bi)
- The Supermetrics API: [How to use the Query Manager](https://docs.supermetrics.com/docs/how-to-use-the-query-manager)
- Data warehouse and cloud storage (Hub): [How to create a transfer](https://docs.supermetrics.com/docs/how-to-create-a-transfer)
- BigQuery (marketplace): [How to create a BigQuery (marketplace) transfer](https://docs.supermetrics.com/v1/docs/how-to-create-a-bigquery-marketplace-transfer)

## Troubleshooting

If you see an error message saying `Feature not enabled for this account`, your Adthena account doesn’t have access to the requested data. This means that, for example, a specific ad type (text ads, organic, or Shopping/PLA) may not be included in your subscription. Contact Adthena support for more information.

## More resources

- [How to reauthenticate a data source connection](/v1/docs/how-to-reauthenticate-a-data-source-connection)
- [How to manage data source connections on the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-manage-data-source-connections-on-supermetrics-hub)