---
title: "AdRoll updates and field changes | Supermetrics"
slug: "adroll-updates"
description: "Learn about updates to the AdRoll data source, including new or deprecated fields and other relevant changes. "
updated: 2025-07-22T09:57:58Z
published: 2025-07-29T08:46:33Z
canonical: "docs.supermetrics.com/adroll-updates"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# AdRoll updates

Updates on the AdRoll data source, including new metrics, dimensions, and other features.

## April 2022

2022-04-28

These fields have been deprecated:

- Bounced visitors
- Bounce rate
- Non-bounced visitors
- Audience new size
- Is a B2B customer

## April 2020

2020-04-14

The following fields are set to sunset April 28th 2020 and now appear under "deprecated":

- Segments
- Platform targets
- Placement targets
- The following fields have been added:
- Placement
- Average order value

## March 2020

2020-03-31

Segments report type was fixed and re-introduced, so these field should be available now:

- Segment EID
- Segment name
- Segment duration
- Is active
- Segment type
- Segment tags
- Conversion value
- Segment currency
- Is conversion segment

## May 2019

2019-05-21

New granular conversions support has exposed some new dimension fields to use:

- Device
- Time
- Country
- City
- Cookie
- Ad size
- As well as one metric:
- Attributed conversions

## Sept. 2018

2018-09-24

We have now added a new metric that will use the account's set currency. This converts the USD default that the AdRoll API provides using daily exchanges rates.

- Cost (account currency)

Note that AdRoll may be using slightly different exchange rates internally so there may be some very minor discrepancies in the value, but they should be close.

The original cost field still exists and has been renamed:

- Cost (USD)