--- title: "AdRoll metrics and dimensions" slug: "adroll-fields" description: "Explore the complete list of AdRoll metrics and dimensions available through Supermetrics. Find every data field you need to build your ideal marketing reports." updated: 2026-03-05T14:00:27Z published: 2026-03-05T14:00:27Z --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # AdRoll metrics and dimensions > Supermetrics brings all your AdRoll data into [Google Sheets](https://workspace.google.com/marketplace/app/supermetrics/523876908005), [Looker Studio](https://supermetrics.com/products/looker-studio), [Power BI](https://supermetrics.com/products/power-bi), [Excel](https://supermetrics.com/products/excel), [BigQuery](https://supermetrics.com/products/bigquery), [Snowflake](https://supermetrics.com/products/snowflake), [Redshift](https://supermetrics.com/products/amazon-redshift), [Azure](https://supermetrics.com/products/azure-synapse) 40 metrics139 dimensionsSearch fields ### AD | \| adName** \| \| --- \| \| \\| Field label \\| Ad \\| \\| --- \\| --- \\| \\| Description \\| Name of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad \| \| Description \| Name of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | adName** | | \| Field label \| Ad \| \| --- \| --- \| \| Description \| Name of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad | | Description | Name of the ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adEid** \| \| --- \| \| \\| Field label \\| Ad EID \\| \\| --- \\| --- \\| \\| Description \\| EID of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad EID \| \| Description \| EID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adEid** | | \| Field label \| Ad EID \| \| --- \| --- \| \| Description \| EID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad EID | | Description | EID of the ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adType** \| \| --- \| \| \\| Field label \\| Ad type \\| \\| --- \\| --- \\| \\| Description \\| Ad type: liquid, image, flash or ad_network \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad type \| \| Description \| Ad type: liquid, image, flash or ad_network \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adType** | | \| Field label \| Ad type \| \| --- \| --- \| \| Description \| Ad type: liquid, image, flash or ad_network \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad type | | Description | Ad type: liquid, image, flash or ad_network | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adStatus** \| \| --- \| \| \\| Field label \\| Ad status \\| \\| --- \\| --- \\| \\| Description \\| Ad status: approved, paused, review, draft, rejected or deleted \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad status \| \| Description \| Ad status: approved, paused, review, draft, rejected or deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adStatus** | | \| Field label \| Ad status \| \| --- \| --- \| \| Description \| Ad status: approved, paused, review, draft, rejected or deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad status | | Description | Ad status: approved, paused, review, draft, rejected or deleted | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adCreatedDate** \| \| --- \| \| \\| Field label \\| Ad created date \\| \\| --- \\| --- \\| \\| Description \\| Date the ad was created \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad created date \| \| Description \| Date the ad was created \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | adCreatedDate** | | \| Field label \| Ad created date \| \| --- \| --- \| \| Description \| Date the ad was created \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Ad created date | | Description | Date the ad was created | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| adUpdatedDate** \| \| --- \| \| \\| Field label \\| Ad updated date \\| \\| --- \\| --- \\| \\| Description \\| Date the ad was last updated \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Ad updated date \| \| Description \| Date the ad was last updated \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | adUpdatedDate** | | \| Field label \| Ad updated date \| \| --- \| --- \| \| Description \| Date the ad was last updated \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Ad updated date | | Description | Date the ad was last updated | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| adIsActive** \| \| --- \| \| \\| Field label \\| Is ad active \\| \\| --- \\| --- \\| \\| Description \\| Whether or not the ad is currently active \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Is ad active \| \| Description \| Whether or not the ad is currently active \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | adIsActive** | | \| Field label \| Is ad active \| \| --- \| --- \| \| Description \| Whether or not the ad is currently active \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Is ad active | | Description | Whether or not the ad is currently active | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| adFormatID** \| \| --- \| \| \\| Field label \\| Ad format ID \\| \\| --- \\| --- \\| \\| Description \\| Corresponding ad format ID in the AdRoll system \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad format ID \| \| Description \| Corresponding ad format ID in the AdRoll system \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adFormatID** | | \| Field label \| Ad format ID \| \| --- \| --- \| \| Description \| Corresponding ad format ID in the AdRoll system \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad format ID | | Description | Corresponding ad format ID in the AdRoll system | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adFormat** \| \| --- \| \| \\| Field label \\| Ad format \\| \\| --- \\| --- \\| \\| Description \\| Format string. i.e. '300 wide x 250 high' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad format \| \| Description \| Format string. i.e. '300 wide x 250 high' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adFormat** | | \| Field label \| Ad format \| \| --- \| --- \| \| Description \| Format string. i.e. '300 wide x 250 high' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad format | | Description | Format string. i.e. '300 wide x 250 high' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adFormatName** \| \| --- \| \| \\| Field label \\| Ad format \\| \\| --- \\| --- \\| \\| Description \\| Format string. i.e. '300x250' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad format \| \| Description \| Format string. i.e. '300x250' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adFormatName** | | \| Field label \| Ad format \| \| --- \| --- \| \| Description \| Format string. i.e. '300x250' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad format | | Description | Format string. i.e. '300x250' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| hasFutureCampaigns** \| \| --- \| \| \\| Field label \\| Has future campaigns \\| \\| --- \\| --- \\| \\| Description \\| Whether or not the ad has the possibility of serving based on the adgroups & campaigns in which it inhabits \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Has future campaigns \| \| Description \| Whether or not the ad has the possibility of serving based on the adgroups & campaigns in which it inhabits \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | hasFutureCampaigns** | | \| Field label \| Has future campaigns \| \| --- \| --- \| \| Description \| Whether or not the ad has the possibility of serving based on the adgroups & campaigns in which it inhabits \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Has future campaigns | | Description | Whether or not the ad has the possibility of serving based on the adgroups & campaigns in which it inhabits | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| destinationURL** \| \| --- \| \| \\| Field label \\| Ad destination URL \\| \\| --- \\| --- \\| \\| Description \\| URL that the browser will navigate to when the ad is clicked \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad destination URL \| \| Description \| URL that the browser will navigate to when the ad is clicked \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | destinationURL** | | \| Field label \| Ad destination URL \| \| --- \| --- \| \| Description \| URL that the browser will navigate to when the ad is clicked \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | Ad destination URL | | Description | URL that the browser will navigate to when the ad is clicked | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| utm_source** \| \| --- \| \| \\| Field label \\| utm_source parameter value \\| \\| --- \\| --- \\| \\| Description \\| utm_source parameter value from the destination URL, can be used to join with Google Analytics data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| utm_source parameter value \| \| Description \| utm_source parameter value from the destination URL, can be used to join with Google Analytics data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | utm_source** | | \| Field label \| utm_source parameter value \| \| --- \| --- \| \| Description \| utm_source parameter value from the destination URL, can be used to join with Google Analytics data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | utm_source parameter value | | Description | utm_source parameter value from the destination URL, can be used to join with Google Analytics data | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| utm_medium** \| \| --- \| \| \\| Field label \\| utm_medium parameter value \\| \\| --- \\| --- \\| \\| Description \\| utm_medium parameter value from the destination URL, can be used to join with Google Analytics data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| utm_medium parameter value \| \| Description \| utm_medium parameter value from the destination URL, can be used to join with Google Analytics data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | utm_medium** | | \| Field label \| utm_medium parameter value \| \| --- \| --- \| \| Description \| utm_medium parameter value from the destination URL, can be used to join with Google Analytics data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | utm_medium parameter value | | Description | utm_medium parameter value from the destination URL, can be used to join with Google Analytics data | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| utm_campaign** \| \| --- \| \| \\| Field label \\| utm_campaign parameter value \\| \\| --- \\| --- \\| \\| Description \\| utm_campaign parameter value from the destination URL, can be used to join with Google Analytics data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| utm_campaign parameter value \| \| Description \| utm_campaign parameter value from the destination URL, can be used to join with Google Analytics data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | utm_campaign** | | \| Field label \| utm_campaign parameter value \| \| --- \| --- \| \| Description \| utm_campaign parameter value from the destination URL, can be used to join with Google Analytics data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | utm_campaign parameter value | | Description | utm_campaign parameter value from the destination URL, can be used to join with Google Analytics data | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| utm_term** \| \| --- \| \| \\| Field label \\| utm_term parameter value \\| \\| --- \\| --- \\| \\| Description \\| utm_term parameter value from the destination URL, can be used to join with Google Analytics data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| utm_term parameter value \| \| Description \| utm_term parameter value from the destination URL, can be used to join with Google Analytics data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | utm_term** | | \| Field label \| utm_term parameter value \| \| --- \| --- \| \| Description \| utm_term parameter value from the destination URL, can be used to join with Google Analytics data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | utm_term parameter value | | Description | utm_term parameter value from the destination URL, can be used to join with Google Analytics data | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| utm_content** \| \| --- \| \| \\| Field label \\| utm_content parameter value \\| \\| --- \\| --- \\| \\| Description \\| utm_content parameter value from the destination URL, can be used to join with Google Analytics data \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| utm_content parameter value \| \| Description \| utm_content parameter value from the destination URL, can be used to join with Google Analytics data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | utm_content** | | \| Field label \| utm_content parameter value \| \| --- \| --- \| \| Description \| utm_content parameter value from the destination URL, can be used to join with Google Analytics data \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | utm_content parameter value | | Description | utm_content parameter value from the destination URL, can be used to join with Google Analytics data | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| headline** \| \| --- \| \| \\| Field label \\| Ad headline \\| \\| --- \\| --- \\| \\| Description \\| For Facebook ads, the text to be displayed as the ad's headline \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad headline \| \| Description \| For Facebook ads, the text to be displayed as the ad's headline \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | headline** | | \| Field label \| Ad headline \| \| --- \| --- \| \| Description \| For Facebook ads, the text to be displayed as the ad's headline \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad headline | | Description | For Facebook ads, the text to be displayed as the ad's headline | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| body** \| \| --- \| \| \\| Field label \\| Ad body \\| \\| --- \\| --- \\| \\| Description \\| For Facebook ads, the text to be displayed as the ad's body \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad body \| \| Description \| For Facebook ads, the text to be displayed as the ad's body \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | body** | | \| Field label \| Ad body \| \| --- \| --- \| \| Description \| For Facebook ads, the text to be displayed as the ad's body \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad body | | Description | For Facebook ads, the text to be displayed as the ad's body | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| message** \| \| --- \| \| \\| Field label \\| Ad message \\| \\| --- \\| --- \\| \\| Description \\| For Facebook Newsfeed ads, the text to be displayed as the ad\s message \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad message \| \| Description \| For Facebook Newsfeed ads, the text to be displayed as the ad\s message \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | message** | | \| Field label \| Ad message \| \| --- \| --- \| \| Description \| For Facebook Newsfeed ads, the text to be displayed as the ad\s message \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad message | | Description | For Facebook Newsfeed ads, the text to be displayed as the ad\s message | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| originalAd** \| \| --- \| \| \\| Field label \\| Original Ad \\| \\| --- \\| --- \\| \\| Description \\| EID of the ad that was edited to create the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Original Ad \| \| Description \| EID of the ad that was edited to create the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | originalAd** | | \| Field label \| Original Ad \| \| --- \| --- \| \| Description \| EID of the ad that was edited to create the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Original Ad | | Description | EID of the ad that was edited to create the ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| src** \| \| --- \| \| \\| Field label \\| Ad source \\| \\| --- \\| --- \\| \\| Description \\| Ad's creative's source URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad source \| \| Description \| Ad's creative's source URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | src** | | \| Field label \| Ad source \| \| --- \| --- \| \| Description \| Ad's creative's source URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | Ad source | | Description | Ad's creative's source URL | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| ad_image** \| \| --- \| \| \\| Field label \\| Ad image \\| \\| --- \\| --- \\| \\| Description \\| Ad's creative image \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.formula](/apidocs/field-data-types#) \\| \\| Destinations \\| Google Sheets \\| \| \| Field label \| Ad image \| \| Description \| Ad's creative image \| \| Field type \| dimension \| \| Data type \| [string.text.formula](/apidocs/field-data-types#) \| \| Destinations \| Google Sheets \| | | ad_image** | | \| Field label \| Ad image \| \| --- \| --- \| \| Description \| Ad's creative image \| \| Field type \| dimension \| \| Data type \| [string.text.formula](/apidocs/field-data-types#) \| \| Destinations \| Google Sheets \| | | Field label | Ad image | | Description | Ad's creative image | | Field type | dimension | | Data type | [string.text.formula](/apidocs/field-data-types#) | | Destinations | Google Sheets | | \| hasEdits** \| \| --- \| \| \\| Field label \\| Has edits \\| \\| --- \\| --- \\| \\| Description \\| Whether or not the ad has been edited such that another ad has it's original ad parameter set to this ad's EID \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Has edits \| \| Description \| Whether or not the ad has been edited such that another ad has it's original ad parameter set to this ad's EID \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | hasEdits** | | \| Field label \| Has edits \| \| --- \| --- \| \| Description \| Whether or not the ad has been edited such that another ad has it's original ad parameter set to this ad's EID \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Has edits | | Description | Whether or not the ad has been edited such that another ad has it's original ad parameter set to this ad's EID | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| hasPendingEdits** \| \| --- \| \| \\| Field label \\| Has pending edits \\| \\| --- \\| --- \\| \\| Description \\| Whether or not the ad has edits that must be reviewed by an AdRoll administrator \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Has pending edits \| \| Description \| Whether or not the ad has edits that must be reviewed by an AdRoll administrator \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | hasPendingEdits** | | \| Field label \| Has pending edits \| \| --- \| --- \| \| Description \| Whether or not the ad has edits that must be reviewed by an AdRoll administrator \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Has pending edits | | Description | Whether or not the ad has edits that must be reviewed by an AdRoll administrator | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| isOutlined** \| \| --- \| \| \\| Field label \\| Is outlined \\| \\| --- \\| --- \\| \\| Description \\| Whether or not an outline has been applied to the ad to satisfy network compliance \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Is outlined \| \| Description \| Whether or not an outline has been applied to the ad to satisfy network compliance \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | isOutlined** | | \| Field label \| Is outlined \| \| --- \| --- \| \| Description \| Whether or not an outline has been applied to the ad to satisfy network compliance \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Is outlined | | Description | Whether or not an outline has been applied to the ad to satisfy network compliance | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| validClicktag** \| \| --- \| \| \\| Field label \\| Valid click tag \\| \\| --- \\| --- \\| \\| Description \\| Flag showing if the ad is in flash format, whether or not the clickTAG is compliant \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Valid click tag \| \| Description \| Flag showing if the ad is in flash format, whether or not the clickTAG is compliant \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | validClicktag** | | \| Field label \| Valid click tag \| \| --- \| --- \| \| Description \| Flag showing if the ad is in flash format, whether or not the clickTAG is compliant \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Valid click tag | | Description | Flag showing if the ad is in flash format, whether or not the clickTAG is compliant | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| adrollEID** \| \| --- \| \| \\| Field label \\| AdRoll EID \\| \\| --- \\| --- \\| \\| Description \\| AdRoll EID for prospecting ads \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| AdRoll EID \| \| Description \| AdRoll EID for prospecting ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adrollEID** | | \| Field label \| AdRoll EID \| \| --- \| --- \| \| Description \| AdRoll EID for prospecting ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | AdRoll EID | | Description | AdRoll EID for prospecting ads | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| height** \| \| --- \| \| \\| Field label \\| Ad height \\| \\| --- \\| --- \\| \\| Description \\| Height in pixels of the ad's creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad height \| \| Description \| Height in pixels of the ad's creative \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | height** | | \| Field label \| Ad height \| \| --- \| --- \| \| Description \| Height in pixels of the ad's creative \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad height | | Description | Height in pixels of the ad's creative | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| width** \| \| --- \| \| \\| Field label \\| Ad width \\| \\| --- \\| --- \\| \\| Description \\| Width in pixels of the ad's creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Ad width \| \| Description \| Width in pixels of the ad's creative \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | width** | | \| Field label \| Ad width \| \| --- \| --- \| \| Description \| Width in pixels of the ad's creative \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Ad width | | Description | Width in pixels of the ad's creative | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| outlineColor** \| \| --- \| \| \\| Field label \\| Ad outline color \\| \\| --- \\| --- \\| \\| Description \\| Hexadecimal color code corresponding to the outline of an ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad outline color \| \| Description \| Hexadecimal color code corresponding to the outline of an ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | outlineColor** | | \| Field label \| Ad outline color \| \| --- \| --- \| \| Description \| Hexadecimal color code corresponding to the outline of an ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad outline color | | Description | Hexadecimal color code corresponding to the outline of an ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### ADGROUP | \| adgroupName** \| \| --- \| \| \\| Field label \\| Adgroup \\| \\| --- \\| --- \\| \\| Description \\| Name of the adgroup \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Adgroup \| \| Description \| Name of the adgroup \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | adgroupName** | | \| Field label \| Adgroup \| \| --- \| --- \| \| Description \| Name of the adgroup \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Adgroup | | Description | Name of the adgroup | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adgroupEid** \| \| --- \| \| \\| Field label \\| Adgroup EID \\| \\| --- \\| --- \\| \\| Description \\| EID of the adgroup \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Adgroup EID \| \| Description \| EID of the adgroup \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adgroupEid** | | \| Field label \| Adgroup EID \| \| --- \| --- \| \| Description \| EID of the adgroup \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Adgroup EID | | Description | EID of the adgroup | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adgroupStatus** \| \| --- \| \| \\| Field label \\| Adgroup status \\| \\| --- \\| --- \\| \\| Description \\| Adgroup status: approved, paused, draft, rejected or deleted \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Adgroup status \| \| Description \| Adgroup status: approved, paused, draft, rejected or deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adgroupStatus** | | \| Field label \| Adgroup status \| \| --- \| --- \| \| Description \| Adgroup status: approved, paused, draft, rejected or deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Adgroup status | | Description | Adgroup status: approved, paused, draft, rejected or deleted | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adgroupCreatedDate** \| \| --- \| \| \\| Field label \\| Adgroup created date \\| \\| --- \\| --- \\| \\| Description \\| Date the adgroup was created \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Adgroup created date \| \| Description \| Date the adgroup was created \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | adgroupCreatedDate** | | \| Field label \| Adgroup created date \| \| --- \| --- \| \| Description \| Date the adgroup was created \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Adgroup created date | | Description | Date the adgroup was created | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| adgroupUpdatedDate** \| \| --- \| \| \\| Field label \\| Adgroup updated datetime \\| \\| --- \\| --- \\| \\| Description \\| Date the adgroup was last updated \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Adgroup updated datetime \| \| Description \| Date the adgroup was last updated \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | adgroupUpdatedDate** | | \| Field label \| Adgroup updated datetime \| \| --- \| --- \| \| Description \| Date the adgroup was last updated \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Adgroup updated datetime | | Description | Date the adgroup was last updated | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| adgroupIsActive** \| \| --- \| \| \\| Field label \\| Is adgroup active \\| \\| --- \\| --- \\| \\| Description \\| Whether or not the adgroup is currently active \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Is adgroup active \| \| Description \| Whether or not the adgroup is currently active \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | adgroupIsActive** | | \| Field label \| Is adgroup active \| \| --- \| --- \| \| Description \| Whether or not the adgroup is currently active \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Is adgroup active | | Description | Whether or not the adgroup is currently active | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| adOptimization** \| \| --- \| \| \\| Field label \\| Ad optimization \\| \\| --- \\| --- \\| \\| Description \\| Strategy used to optimize ads when multiple ads fit a single ad space \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad optimization \| \| Description \| Strategy used to optimize ads when multiple ads fit a single ad space \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adOptimization** | | \| Field label \| Ad optimization \| \| --- \| --- \| \| Description \| Strategy used to optimize ads when multiple ads fit a single ad space \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad optimization | | Description | Strategy used to optimize ads when multiple ads fit a single ad space | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| siteExclusions** \| \| --- \| \| \\| Field label \\| Site exclusions \\| \\| --- \\| --- \\| \\| Description \\| List of excluded domains for the adgroup, with ad format information, if any \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Site exclusions \| \| Description \| List of excluded domains for the adgroup, with ad format information, if any \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | siteExclusions** | | \| Field label \| Site exclusions \| \| --- \| --- \| \| Description \| List of excluded domains for the adgroup, with ad format information, if any \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Site exclusions | | Description | List of excluded domains for the adgroup, with ad format information, if any | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| flights** \| \| --- \| \| \\| Field label \\| Flights \\| \\| --- \\| --- \\| \\| Description \\| Scheduled flight periods when ads will be served. Null if there is no limitation \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Flights \| \| Description \| Scheduled flight periods when ads will be served. Null if there is no limitation \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | flights** | | \| Field label \| Flights \| \| --- \| --- \| \| Description \| Scheduled flight periods when ads will be served. Null if there is no limitation \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Flights | | Description | Scheduled flight periods when ads will be served. Null if there is no limitation | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| flightTimezone** \| \| --- \| \| \\| Field label \\| Flight timezone \\| \\| --- \\| --- \\| \\| Description \\| Timezone preference of all flights of this adgroup \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Flight timezone \| \| Description \| Timezone preference of all flights of this adgroup \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | flightTimezone** | | \| Field label \| Flight timezone \| \| --- \| --- \| \| Description \| Timezone preference of all flights of this adgroup \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | Field label | Flight timezone | | Description | Timezone preference of all flights of this adgroup | | Field type | dimension | | Data type | [string.time.timezone](/apidocs/field-data-types#time) | ### ADVERTISER | \| advertisableName** \| \| --- \| \| \\| Field label \\| Advertiser \\| \\| --- \\| --- \\| \\| Description \\| Advertiser profile \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser \| \| Description \| Advertiser profile \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | advertisableName** | | \| Field label \| Advertiser \| \| --- \| --- \| \| Description \| Advertiser profile \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Advertiser | | Description | Advertiser profile | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| advertisableEid** \| \| --- \| \| \\| Field label \\| Advertiser EID \\| \\| --- \\| --- \\| \\| Description \\| EID of the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser EID \| \| Description \| EID of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | advertisableEid** | | \| Field label \| Advertiser EID \| \| --- \| --- \| \| Description \| EID of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Advertiser EID | | Description | EID of the advertiser | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| advertisableStatus** \| \| --- \| \| \\| Field label \\| Advertiser status \\| \\| --- \\| --- \\| \\| Description \\| Status of the advertiser: admin_review, approved or rejected \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser status \| \| Description \| Status of the advertiser: admin_review, approved or rejected \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | advertisableStatus** | | \| Field label \| Advertiser status \| \| --- \| --- \| \| Description \| Status of the advertiser: admin_review, approved or rejected \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Advertiser status | | Description | Status of the advertiser: admin_review, approved or rejected | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| advertisableCreatedDate** \| \| --- \| \| \\| Field label \\| Advertiser created date \\| \\| --- \\| --- \\| \\| Description \\| Date the advertiser profile was created \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Advertiser created date \| \| Description \| Date the advertiser profile was created \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | advertisableCreatedDate** | | \| Field label \| Advertiser created date \| \| --- \| --- \| \| Description \| Date the advertiser profile was created \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Advertiser created date | | Description | Date the advertiser profile was created | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| advertisableCurrency** \| \| --- \| \| \\| Field label \\| Advertiser currency \\| \\| --- \\| --- \\| \\| Description \\| Currency code (ISO-4217) use by the advertiser's account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Advertiser currency \| \| Description \| Currency code (ISO-4217) use by the advertiser's account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | advertisableCurrency** | | \| Field label \| Advertiser currency \| \| --- \| --- \| \| Description \| Currency code (ISO-4217) use by the advertiser's account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | Field label | Advertiser currency | | Description | Currency code (ISO-4217) use by the advertiser's account | | Field type | dimension | | Data type | [string.currency.code](/apidocs/field-data-types#currency) | | \| advertisableIsActive** \| \| --- \| \| \\| Field label \\| Is advertiser active \\| \\| --- \\| --- \\| \\| Description \\| Whether or not the advertiser is currently active \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Is advertiser active \| \| Description \| Whether or not the advertiser is currently active \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | advertisableIsActive** | | \| Field label \| Is advertiser active \| \| --- \| --- \| \| Description \| Whether or not the advertiser is currently active \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Is advertiser active | | Description | Whether or not the advertiser is currently active | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| businessUnit** \| \| --- \| \| \\| Field label \\| Business unit \\| \\| --- \\| --- \\| \\| Description \\| The business unit this Advertisable has signed up for \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Business unit \| \| Description \| The business unit this Advertisable has signed up for \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | businessUnit** | | \| Field label \| Business unit \| \| --- \| --- \| \| Description \| The business unit this Advertisable has signed up for \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Business unit | | Description | The business unit this Advertisable has signed up for | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| url** \| \| --- \| \| \\| Field label \\| Advertiser URL \\| \\| --- \\| --- \\| \\| Description \\| Advertiser's URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser URL \| \| Description \| Advertiser's URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | url** | | \| Field label \| Advertiser URL \| \| --- \| --- \| \| Description \| Advertiser's URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | Advertiser URL | | Description | Advertiser's URL | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| organization** \| \| --- \| \| \\| Field label \\| Organization EID \\| \\| --- \\| --- \\| \\| Description \\| EID of the advertiser's organization \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Organization EID \| \| Description \| EID of the advertiser's organization \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | organization** | | \| Field label \| Organization EID \| \| --- \| --- \| \| Description \| EID of the advertiser's organization \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Organization EID | | Description | EID of the advertiser's organization | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| clickThroughConversionWindow** \| \| --- \| \| \\| Field label \\| Click-through conversions duration (days) \\| \\| --- \\| --- \\| \\| Description \\| Duration of the advertiser's Click-through conversions conversion window in days \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click-through conversions duration (days) \| \| Description \| Duration of the advertiser's Click-through conversions conversion window in days \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | clickThroughConversionWindow** | | \| Field label \| Click-through conversions duration (days) \| \| --- \| --- \| \| Description \| Duration of the advertiser's Click-through conversions conversion window in days \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Click-through conversions duration (days) | | Description | Duration of the advertiser's Click-through conversions conversion window in days | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| viewThroughConversionWindow** \| \| --- \| \| \\| Field label \\| View-through conversions duration (days) \\| \\| --- \\| --- \\| \\| Description \\| Duration of the advertiser's View-through conversions window in days \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through conversions duration (days) \| \| Description \| Duration of the advertiser's View-through conversions window in days \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | viewThroughConversionWindow** | | \| Field label \| View-through conversions duration (days) \| \| --- \| --- \| \| Description \| Duration of the advertiser's View-through conversions window in days \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | View-through conversions duration (days) | | Description | Duration of the advertiser's View-through conversions window in days | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| revshareViewPercent** \| \| --- \| \| \\| Field label \\| Rev share view \\| \\| --- \\| --- \\| \\| Description \\| Percentage of the rev share views \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Rev share view \| \| Description \| Percentage of the rev share views \| \| Field type \| dimension \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | revshareViewPercent** | | \| Field label \| Rev share view \| \| --- \| --- \| \| Description \| Percentage of the rev share views \| \| Field type \| dimension \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Rev share view | | Description | Percentage of the rev share views | | Field type | dimension | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| revshareClickPercent** \| \| --- \| \| \\| Field label \\| Rev share click \\| \\| --- \\| --- \\| \\| Description \\| Percentage of the rev share clicks \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Rev share click \| \| Description \| Percentage of the rev share clicks \| \| Field type \| dimension \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | revshareClickPercent** | | \| Field label \| Rev share click \| \| --- \| --- \| \| Description \| Percentage of the rev share clicks \| \| Field type \| dimension \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Rev share click | | Description | Percentage of the rev share clicks | | Field type | dimension | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | ### AUDIENCE | \| audienceName** \| \| --- \| \| \\| Field label \\| Audience \\| \\| --- \\| --- \\| \\| Description \\| Name of the audience \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Audience \| \| Description \| Name of the audience \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | audienceName** | | \| Field label \| Audience \| \| --- \| --- \| \| Description \| Name of the audience \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Audience | | Description | Name of the audience | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| audienceEid** \| \| --- \| \| \\| Field label \\| Audience EID \\| \\| --- \\| --- \\| \\| Description \\| EID of the audience \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Audience EID \| \| Description \| EID of the audience \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | audienceEid** | | \| Field label \| Audience EID \| \| --- \| --- \| \| Description \| EID of the audience \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Audience EID | | Description | EID of the audience | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| audienceType** \| \| --- \| \| \\| Field label \\| Audience type \\| \\| --- \\| --- \\| \\| Description \\| The type of the segment. url, crm, pages_viewed, products_viewed, etc \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Audience type \| \| Description \| The type of the segment. url, crm, pages_viewed, products_viewed, etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | audienceType** | | \| Field label \| Audience type \| \| --- \| --- \| \| Description \| The type of the segment. url, crm, pages_viewed, products_viewed, etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Audience type | | Description | The type of the segment. url, crm, pages_viewed, products_viewed, etc | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| audienceCampaign** \| \| --- \| \| \\| Field label \\| Audience campaign \\| \\| --- \\| --- \\| \\| Description \\| Campaign for the audience \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Audience campaign \| \| Description \| Campaign for the audience \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | audienceCampaign** | | \| Field label \| Audience campaign \| \| --- \| --- \| \| Description \| Campaign for the audience \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Audience campaign | | Description | Campaign for the audience | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| audienceAdvertisable** \| \| --- \| \| \\| Field label \\| Advertiser audience \\| \\| --- \\| --- \\| \\| Description \\| Advertiser EID for the audience \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Advertiser audience \| \| Description \| Advertiser EID for the audience \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | audienceAdvertisable** | | \| Field label \| Advertiser audience \| \| --- \| --- \| \| Description \| Advertiser EID for the audience \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Advertiser audience | | Description | Advertiser EID for the audience | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| audienceCurrency** \| \| --- \| \| \\| Field label \\| Audience currency \\| \\| --- \\| --- \\| \\| Description \\| Currency code (ISO-4217) for the audience. Default to the Advertiser's currency \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Audience currency \| \| Description \| Currency code (ISO-4217) for the audience. Default to the Advertiser's currency \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | audienceCurrency** | | \| Field label \| Audience currency \| \| --- \| --- \| \| Description \| Currency code (ISO-4217) for the audience. Default to the Advertiser's currency \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | Field label | Audience currency | | Description | Currency code (ISO-4217) for the audience. Default to the Advertiser's currency | | Field type | dimension | | Data type | [string.currency.code](/apidocs/field-data-types#currency) | | \| segmentEID** \| \| --- \| \| \\| Field label \\| Segment EID \\| \\| --- \\| --- \\| \\| Description \\| EID of the segment \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Segment EID \| \| Description \| EID of the segment \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | segmentEID** | | \| Field label \| Segment EID \| \| --- \| --- \| \| Description \| EID of the segment \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Segment EID | | Description | EID of the segment | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| description** \| \| --- \| \| \\| Field label \\| Description \\| \\| --- \\| --- \\| \\| Description \\| Pieces to build the Audience's description formatted following the type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Description \| \| Description \| Pieces to build the Audience's description formatted following the type \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | description** | | \| Field label \| Description \| \| --- \| --- \| \| Description \| Pieces to build the Audience's description formatted following the type \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Description | | Description | Pieces to build the Audience's description formatted following the type | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| audienceCreatedDate** \| \| --- \| \| \\| Field label \\| Audience created date \\| \\| --- \\| --- \\| \\| Description \\| Date the audience was created \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Audience created date \| \| Description \| Date the audience was created \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | audienceCreatedDate** | | \| Field label \| Audience created date \| \| --- \| --- \| \| Description \| Date the audience was created \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Audience created date | | Description | Date the audience was created | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| inclusion** \| \| --- \| \| \\| Field label \\| Inclusion \\| \\| --- \\| --- \\| \\| Description \\| Is the audience an inclusion audience \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Inclusion \| \| Description \| Is the audience an inclusion audience \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | inclusion** | | \| Field label \| Inclusion \| \| --- \| --- \| \| Description \| Is the audience an inclusion audience \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Inclusion | | Description | Is the audience an inclusion audience | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| isConversion** \| \| --- \| \| \\| Field label \\| Is conversion audience \\| \\| --- \\| --- \\| \\| Description \\| Is the audience a conversion audience \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Is conversion audience \| \| Description \| Is the audience a conversion audience \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | isConversion** | | \| Field label \| Is conversion audience \| \| --- \| --- \| \| Description \| Is the audience a conversion audience \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Is conversion audience | | Description | Is the audience a conversion audience | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| audienceSyncSize** \| \| --- \| \| \\| Field label \\| Synced audience size \\| \\| --- \\| --- \\| \\| Description \\| The size of the synced audience \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Synced audience size \| \| Description \| The size of the synced audience \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | audienceSyncSize** | | \| Field label \| Synced audience size \| \| --- \| --- \| \| Description \| The size of the synced audience \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Synced audience size | | Description | The size of the synced audience | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### AUDIENCE PERFORMANCE | \| audienceSizeTotal** \| \| --- \| \| \\| Field label \\| Audience total size \\| \\| --- \\| --- \\| \\| Description \\| Number of total audiences \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Audience total size \| \| Description \| Number of total audiences \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | audienceSizeTotal** | | \| Field label \| Audience total size \| \| --- \| --- \| \| Description \| Number of total audiences \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Audience total size | | Description | Number of total audiences | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| audienceSizeCurrent** \| \| --- \| \| \\| Field label \\| Audience current size \\| \\| --- \\| --- \\| \\| Description \\| Number of current audiences \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Audience current size \| \| Description \| Number of current audiences \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | audienceSizeCurrent** | | \| Field label \| Audience current size \| \| --- \| --- \| \| Description \| Number of current audiences \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Audience current size | | Description | Number of current audiences | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### CAMPAIGN | \| campaignName** \| \| --- \| \| \\| Field label \\| Campaign \\| \\| --- \\| --- \\| \\| Description \\| Name of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign \| \| Description \| Name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | campaignName** | | \| Field label \| Campaign \| \| --- \| --- \| \| Description \| Name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign | | Description | Name of the campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaignEid** \| \| --- \| \| \\| Field label \\| Campaign EID \\| \\| --- \\| --- \\| \\| Description \\| EID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign EID \| \| Description \| EID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaignEid** | | \| Field label \| Campaign EID \| \| --- \| --- \| \| Description \| EID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign EID | | Description | EID of the campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaignType** \| \| --- \| \| \\| Field label \\| Campaign type \\| \\| --- \\| --- \\| \\| Description \\| Type for the campaign: prospecting, blended or retargeting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign type \| \| Description \| Type for the campaign: prospecting, blended or retargeting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaignType** | | \| Field label \| Campaign type \| \| --- \| --- \| \| Description \| Type for the campaign: prospecting, blended or retargeting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign type | | Description | Type for the campaign: prospecting, blended or retargeting | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaignStatus** \| \| --- \| \| \\| Field label \\| Campaign status \\| \\| --- \\| --- \\| \\| Description \\| Status of the campaign: running, ended, paused, review, draft, rejected or deleted \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Campaign status \| \| Description \| Status of the campaign: running, ended, paused, review, draft, rejected or deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaignStatus** | | \| Field label \| Campaign status \| \| --- \| --- \| \| Description \| Status of the campaign: running, ended, paused, review, draft, rejected or deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Campaign status | | Description | Status of the campaign: running, ended, paused, review, draft, rejected or deleted | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaignCurrency** \| \| --- \| \| \\| Field label \\| Campaign currency \\| \\| --- \\| --- \\| \\| Description \\| ISO-4217 currency code for the given amount \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Campaign currency \| \| Description \| ISO-4217 currency code for the given amount \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | campaignCurrency** | | \| Field label \| Campaign currency \| \| --- \| --- \| \| Description \| ISO-4217 currency code for the given amount \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | Field label | Campaign currency | | Description | ISO-4217 currency code for the given amount | | Field type | dimension | | Data type | [string.currency.code](/apidocs/field-data-types#currency) | | \| budget** \| \| --- \| \| \\| Field label \\| Budget \\| \\| --- \\| --- \\| \\| Description \\| Daily budget of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Budget \| \| Description \| Daily budget of the campaign \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | budget** | | \| Field label \| Budget \| \| --- \| --- \| \| Description \| Daily budget of the campaign \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Budget | | Description | Daily budget of the campaign | | Field type | dimension | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| maxCpm** \| \| --- \| \| \\| Field label \\| Max CPM \\| \\| --- \\| --- \\| \\| Description \\| Maximum CPM for the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Max CPM \| \| Description \| Maximum CPM for the campaign \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | maxCpm** | | \| Field label \| Max CPM \| \| --- \| --- \| \| Description \| Maximum CPM for the campaign \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Max CPM | | Description | Maximum CPM for the campaign | | Field type | dimension | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| campaignCreatedDate** \| \| --- \| \| \\| Field label \\| Campaign created date \\| \\| --- \\| --- \\| \\| Description \\| Date the campaign was created \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign created date \| \| Description \| Date the campaign was created \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | campaignCreatedDate** | | \| Field label \| Campaign created date \| \| --- \| --- \| \| Description \| Date the campaign was created \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Campaign created date | | Description | Date the campaign was created | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| campaignUpdatedDate** \| \| --- \| \| \\| Field label \\| Campaign updated date \\| \\| --- \\| --- \\| \\| Description \\| Date the campaign was last updated \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign updated date \| \| Description \| Date the campaign was last updated \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | campaignUpdatedDate** | | \| Field label \| Campaign updated date \| \| --- \| --- \| \| Description \| Date the campaign was last updated \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Campaign updated date | | Description | Date the campaign was last updated | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| channel** \| \| --- \| \| \\| Field label \\| Channel \\| \\| --- \\| --- \\| \\| Description \\| Campaign channel: email, social or web \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Channel \| \| Description \| Campaign channel: email, social or web \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | channel** | | \| Field label \| Channel \| \| --- \| --- \| \| Description \| Campaign channel: email, social or web \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Channel | | Description | Campaign channel: email, social or web | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| startDate** \| \| --- \| \| \\| Field label \\| Campaign start date \\| \\| --- \\| --- \\| \\| Description \\| Date the campaign started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign start date \| \| Description \| Date the campaign started \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | startDate** | | \| Field label \| Campaign start date \| \| --- \| --- \| \| Description \| Date the campaign started \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Campaign start date | | Description | Date the campaign started | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| endDate** \| \| --- \| \| \\| Field label \\| Campaign end date \\| \\| --- \\| --- \\| \\| Description \\| Date the campaign ended, exclusive \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Campaign end date \| \| Description \| Date the campaign ended, exclusive \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | endDate** | | \| Field label \| Campaign end date \| \| --- \| --- \| \| Description \| Date the campaign ended, exclusive \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Campaign end date | | Description | Date the campaign ended, exclusive | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| kpiCurrency** \| \| --- \| \| \\| Field label \\| KPI currency \\| \\| --- \\| --- \\| \\| Description \\| ISO 4217 currency code for kpiGoal. If not provided assume the currency provided at the Advertiser level \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| KPI currency \| \| Description \| ISO 4217 currency code for kpiGoal. If not provided assume the currency provided at the Advertiser level \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | kpiCurrency** | | \| Field label \| KPI currency \| \| --- \| --- \| \| Description \| ISO 4217 currency code for kpiGoal. If not provided assume the currency provided at the Advertiser level \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | Field label | KPI currency | | Description | ISO 4217 currency code for kpiGoal. If not provided assume the currency provided at the Advertiser level | | Field type | dimension | | Data type | [string.currency.code](/apidocs/field-data-types#currency) | | \| kpiGoal** \| \| --- \| \| \\| Field label \\| KPI goal \\| \\| --- \\| --- \\| \\| Description \\| Goal for the kpiMetric that drives the campaign's bid strategy. Null for automatic \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| KPI goal \| \| Description \| Goal for the kpiMetric that drives the campaign's bid strategy. Null for automatic \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | kpiGoal** | | \| Field label \| KPI goal \| \| --- \| --- \| \| Description \| Goal for the kpiMetric that drives the campaign's bid strategy. Null for automatic \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | KPI goal | | Description | Goal for the kpiMetric that drives the campaign's bid strategy. Null for automatic | | Field type | dimension | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| kpiMetric** \| \| --- \| \| \\| Field label \\| KPI metric \\| \\| --- \\| --- \\| \\| Description \\| Metric being targeted by the campaign's bid strategy \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| KPI metric \| \| Description \| Metric being targeted by the campaign's bid strategy \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | kpiMetric** | | \| Field label \| KPI metric \| \| --- \| --- \| \| Description \| Metric being targeted by the campaign's bid strategy \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | KPI metric | | Description | Metric being targeted by the campaign's bid strategy | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| source** \| \| --- \| \| \\| Field label \\| Source \\| \\| --- \\| --- \\| \\| Description \\| Service responsible for the creation of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Source \| \| Description \| Service responsible for the creation of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | source** | | \| Field label \| Source \| \| --- \| --- \| \| Description \| Service responsible for the creation of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Source | | Description | Service responsible for the creation of the campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | ### CONVERSIONS | \| conversions** \| \| --- \| \| \\| Field label \\| Conversions \\| \\| --- \\| --- \\| \\| Description \\| Conversions (count) = View Conversions + Click Conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversions \| \| Description \| Conversions (count) = View Conversions + Click Conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | conversions** | | \| Field label \| Conversions \| \| --- \| --- \| \| Description \| Conversions (count) = View Conversions + Click Conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Conversions | | Description | Conversions (count) = View Conversions + Click Conversions | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| conversionRate** \| \| --- \| \| \\| Field label \\| Conversion rate \\| \\| --- \\| --- \\| \\| Description \\| Percentage of conversions per the amount of clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Conversion rate \| \| Description \| Percentage of conversions per the amount of clicks \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | conversionRate** | | \| Field label \| Conversion rate \| \| --- \| --- \| \| Description \| Percentage of conversions per the amount of clicks \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Conversion rate | | Description | Percentage of conversions per the amount of clicks | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| clickThroughs** \| \| --- \| \| \\| Field label \\| Click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| Click-through conversions amount \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click-through conversions \| \| Description \| Click-through conversions amount \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | clickThroughs** | | \| Field label \| Click-through conversions \| \| --- \| --- \| \| Description \| Click-through conversions amount \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Click-through conversions | | Description | Click-through conversions amount | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| viewThroughs** \| \| --- \| \| \\| Field label \\| View-through conversions \\| \\| --- \\| --- \\| \\| Description \\| View-through conversions amount \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| View-through conversions \| \| Description \| View-through conversions amount \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | viewThroughs** | | \| Field label \| View-through conversions \| \| --- \| --- \| \| Description \| View-through conversions amount \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | View-through conversions | | Description | View-through conversions amount | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| ctcRate** \| \| --- \| \| \\| Field label \\| CTC rate \\| \\| --- \\| --- \\| \\| Description \\| Click-through conversion rate, percentage of clicks that resulted in a click conversion. CTC Rate (%) = Click-through conversions / Clicks * 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| CTC rate \| \| Description \| Click-through conversion rate, percentage of clicks that resulted in a click conversion. CTC Rate (%) = Click-through conversions / Clicks * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | ctcRate** | | \| Field label \| CTC rate \| \| --- \| --- \| \| Description \| Click-through conversion rate, percentage of clicks that resulted in a click conversion. CTC Rate (%) = Click-through conversions / Clicks * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | CTC rate | | Description | Click-through conversion rate, percentage of clicks that resulted in a click conversion. CTC Rate (%) = Click-through conversions / Clicks * 100 | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| vtcRate** \| \| --- \| \| \\| Field label \\| VTC rate \\| \\| --- \\| --- \\| \\| Description \\| The percentage of impressions that resulted in a view-through conversion. VTC Rate (%) = View-through conversions / Impressions * 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| VTC rate \| \| Description \| The percentage of impressions that resulted in a view-through conversion. VTC Rate (%) = View-through conversions / Impressions * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | vtcRate** | | \| Field label \| VTC rate \| \| --- \| --- \| \| Description \| The percentage of impressions that resulted in a view-through conversion. VTC Rate (%) = View-through conversions / Impressions * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | VTC rate | | Description | The percentage of impressions that resulted in a view-through conversion. VTC Rate (%) = View-through conversions / Impressions * 100 | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| revenue** \| \| --- \| \| \\| Field label \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| Revenue (amount) = View Revenue + Click Conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Revenue \| \| Description \| Revenue (amount) = View Revenue + Click Conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | revenue** | | \| Field label \| Revenue \| \| --- \| --- \| \| Description \| Revenue (amount) = View Revenue + Click Conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Revenue | | Description | Revenue (amount) = View Revenue + Click Conversions | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| revenue_campaignCurrency** \| \| --- \| \| \\| Field label \\| Revenue (account currency) \\| \\| --- \\| --- \\| \\| Description \\| Revenue (amount) in your campaign currency \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Revenue (account currency) \| \| Description \| Revenue (amount) in your campaign currency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | revenue_campaignCurrency** | | \| Field label \| Revenue (account currency) \| \| --- \| --- \| \| Description \| Revenue (amount) in your campaign currency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | Field label | Revenue (account currency) | | Description | Revenue (amount) in your campaign currency | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) | | \| clickRevenue** \| \| --- \| \| \\| Field label \\| Click revenue \\| \\| --- \\| --- \\| \\| Description \\| Click revenue amount \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Click revenue \| \| Description \| Click revenue amount \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | clickRevenue** | | \| Field label \| Click revenue \| \| --- \| --- \| \| Description \| Click revenue amount \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Click revenue | | Description | Click revenue amount | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| viewRevenue** \| \| --- \| \| \\| Field label \\| View revenue \\| \\| --- \\| --- \\| \\| Description \\| View revenue amount \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| View revenue \| \| Description \| View revenue amount \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | viewRevenue** | | \| Field label \| View revenue \| \| --- \| --- \| \| Description \| View revenue amount \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | View revenue | | Description | View revenue amount | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cpa** \| \| --- \| \| \\| Field label \\| CPA \\| \\| --- \\| --- \\| \\| Description \\| Cost per acquisition, spend divided by the number of conversions. CPA ($) = Spend / Conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPA \| \| Description \| Cost per acquisition, spend divided by the number of conversions. CPA ($) = Spend / Conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpa** | | \| Field label \| CPA \| \| --- \| --- \| \| Description \| Cost per acquisition, spend divided by the number of conversions. CPA ($) = Spend / Conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPA | | Description | Cost per acquisition, spend divided by the number of conversions. CPA ($) = Spend / Conversions | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| clickCPA** \| \| --- \| \| \\| Field label \\| Click CPA \\| \\| --- \\| --- \\| \\| Description \\| Cost per click acquisition, spend divided by the number of click conversions. Click CPA ($) = Spend / Click Conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Click CPA \| \| Description \| Cost per click acquisition, spend divided by the number of click conversions. Click CPA ($) = Spend / Click Conversions \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | clickCPA** | | \| Field label \| Click CPA \| \| --- \| --- \| \| Description \| Cost per click acquisition, spend divided by the number of click conversions. Click CPA ($) = Spend / Click Conversions \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Click CPA | | Description | Cost per click acquisition, spend divided by the number of click conversions. Click CPA ($) = Spend / Click Conversions | | Field type | metric | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| viewCPA** \| \| --- \| \| \\| Field label \\| View CPA \\| \\| --- \\| --- \\| \\| Description \\| View CPA ($) = Cost / View-through \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| View CPA \| \| Description \| View CPA ($) = Cost / View-through \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | viewCPA** | | \| Field label \| View CPA \| \| --- \| --- \| \| Description \| View CPA ($) = Cost / View-through \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | View CPA | | Description | View CPA ($) = Cost / View-through | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| roi** \| \| --- \| \| \\| Field label \\| ROI \\| \\| --- \\| --- \\| \\| Description \\| Return on investment: The profit per dollar spent on ads. ROI (x) = (Click Revenue + View Revenue) / Cost \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| ROI \| \| Description \| Return on investment: The profit per dollar spent on ads. ROI (x) = (Click Revenue + View Revenue) / Cost \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | roi** | | \| Field label \| ROI \| \| --- \| --- \| \| Description \| Return on investment: The profit per dollar spent on ads. ROI (x) = (Click Revenue + View Revenue) / Cost \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | ROI | | Description | Return on investment: The profit per dollar spent on ads. ROI (x) = (Click Revenue + View Revenue) / Cost | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| clickROI** \| \| --- \| \| \\| Field label \\| Click ROI \\| \\| --- \\| --- \\| \\| Description \\| Click return on investment: Profit per dollar spent, generated from conversions that happen after someone clicks the ad. Click ROI (x) = Click Revenue / Cost \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Click ROI \| \| Description \| Click return on investment: Profit per dollar spent, generated from conversions that happen after someone clicks the ad. Click ROI (x) = Click Revenue / Cost \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | clickROI** | | \| Field label \| Click ROI \| \| --- \| --- \| \| Description \| Click return on investment: Profit per dollar spent, generated from conversions that happen after someone clicks the ad. Click ROI (x) = Click Revenue / Cost \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Click ROI | | Description | Click return on investment: Profit per dollar spent, generated from conversions that happen after someone clicks the ad. Click ROI (x) = Click Revenue / Cost | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| viewROI** \| \| --- \| \| \\| Field label \\| View ROI \\| \\| --- \\| --- \\| \\| Description \\| View return on investment: Profit per dollar spent, generated from conversions that happen after someone views the ad. View ROI (x) = View Revenue / Cost \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| View ROI \| \| Description \| View return on investment: Profit per dollar spent, generated from conversions that happen after someone views the ad. View ROI (x) = View Revenue / Cost \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | viewROI** | | \| Field label \| View ROI \| \| --- \| --- \| \| Description \| View return on investment: Profit per dollar spent, generated from conversions that happen after someone views the ad. View ROI (x) = View Revenue / Cost \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | View ROI | | Description | View return on investment: Profit per dollar spent, generated from conversions that happen after someone views the ad. View ROI (x) = View Revenue / Cost | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### DATASOURCE | \| dataSourceName** \| \| --- \| \| \\| Field label \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | --- | | dataSourceName** | | \| Field label \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| \| Destinations \| API, Data warehouse \| | | Field label | Data source | | Description | The name of the source for this data, as listed on supermetrics.com/docs | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | Destinations | API, Data warehouse | | \| system_metadata.data_source_logins** \| \| --- \| \| \\| Field label \\| Data source logins \\| \\| --- \\| --- \\| \\| Description \\| The data source login accounts that were used to authenticate against the data source \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source logins \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_logins** | | \| Field label \| Data source logins \| \| --- \| --- \| \| Description \| The data source login accounts that were used to authenticate against the data source \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source logins | | Description | The data source login accounts that were used to authenticate against the data source | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.data_source_login_owners** \| \| --- \| \| \\| Field label \\| Data source login owners \\| \\| --- \\| --- \\| \\| Description \\| The Supermetrics users that created the data source login connections \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Data source login owners \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.data_source_login_owners** | | \| Field label \| Data source login owners \| \| --- \| --- \| \| Description \| The Supermetrics users that created the data source login connections \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Data source login owners | | Description | The Supermetrics users that created the data source login connections | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### DEPRECATED | \| placementTargets** \| \| --- \| \| \\| Field label \\| Placement targets \\| \\| --- \\| --- \\| \\| Description \\| List of strings for an adgroup's placement targets. Each entry can have a value of: all, newsfeed or rightcolumn. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-04-28 \\| \| \| Field label \| Placement targets \| \| Description \| List of strings for an adgroup's placement targets. Each entry can have a value of: all, newsfeed or rightcolumn. \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-04-28 \| | | --- | | placementTargets** | | \| Field label \| Placement targets \| \| --- \| --- \| \| Description \| List of strings for an adgroup's placement targets. Each entry can have a value of: all, newsfeed or rightcolumn. \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-04-28 \| | | Field label | Placement targets | | Description | List of strings for an adgroup's placement targets. Each entry can have a value of: all, newsfeed or rightcolumn. | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | 🚫 Deprecated | Deprecated on 2020-04-28 | | \| advertisableIsB2B** \| \| --- \| \| \\| Field label \\| Is a B2B customer \\| \\| --- \\| --- \\| \\| Description \\| Whether or not the advertiser is a B2B customer. \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \\| 🚫 Deprecated \\| Deprecated on 2022-04-28 \\| \| \| Field label \| Is a B2B customer \| \| Description \| Whether or not the advertiser is a B2B customer. \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| \| 🚫 Deprecated \| Deprecated on 2022-04-28 \| | | advertisableIsB2B** | | \| Field label \| Is a B2B customer \| \| --- \| --- \| \| Description \| Whether or not the advertiser is a B2B customer. \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| \| 🚫 Deprecated \| Deprecated on 2022-04-28 \| | | Field label | Is a B2B customer | | Description | Whether or not the advertiser is a B2B customer. | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | 🚫 Deprecated | Deprecated on 2022-04-28 | | \| segments** \| \| --- \| \| \\| Field label \\| Segments \\| \\| --- \\| --- \\| \\| Description \\| List for the segments attached to the adgroup. Each entry has "id" and "is_negative" fields. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-04-28 \\| \| \| Field label \| Segments \| \| Description \| List for the segments attached to the adgroup. Each entry has "id" and "is_negative" fields. \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-04-28 \| | | segments** | | \| Field label \| Segments \| \| --- \| --- \| \| Description \| List for the segments attached to the adgroup. Each entry has "id" and "is_negative" fields. \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-04-28 \| | | Field label | Segments | | Description | List for the segments attached to the adgroup. Each entry has "id" and "is_negative" fields. | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | 🚫 Deprecated | Deprecated on 2020-04-28 | | \| platformTargets** \| \| --- \| \| \\| Field label \\| Platform targets \\| \\| --- \\| --- \\| \\| Description \\| List for the adgroup's platform targets. \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \\| 🚫 Deprecated \\| Deprecated on 2020-04-28 \\| \| \| Field label \| Platform targets \| \| Description \| List for the adgroup's platform targets. \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-04-28 \| | | platformTargets** | | \| Field label \| Platform targets \| \| --- \| --- \| \| Description \| List for the adgroup's platform targets. \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| \| 🚫 Deprecated \| Deprecated on 2020-04-28 \| | | Field label | Platform targets | | Description | List for the adgroup's platform targets. | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | 🚫 Deprecated | Deprecated on 2020-04-28 | | \| totalVisitors** \| \| --- \| \| \\| Field label \\| Total visitors (deprecated) \\| \\| --- \\| --- \\| \\| Description \\| Number of total visitors. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2019-02-27 \\| \| \| Field label \| Total visitors (deprecated) \| \| Description \| Number of total visitors. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2019-02-27 \| | | totalVisitors** | | \| Field label \| Total visitors (deprecated) \| \| --- \| --- \| \| Description \| Number of total visitors. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2019-02-27 \| | | Field label | Total visitors (deprecated) | | Description | Number of total visitors. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | 🚫 Deprecated | Deprecated on 2019-02-27 | | \| bouncedVisitors** \| \| --- \| \| \\| Field label \\| Bounced visitors \\| \\| --- \\| --- \\| \\| Description \\| Visitors who have only viewed one page and left the site after viewing a prospecting ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2022-04-28 \\| \| \| Field label \| Bounced visitors \| \| Description \| Visitors who have only viewed one page and left the site after viewing a prospecting ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-04-28 \| | | bouncedVisitors** | | \| Field label \| Bounced visitors \| \| --- \| --- \| \| Description \| Visitors who have only viewed one page and left the site after viewing a prospecting ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-04-28 \| | | Field label | Bounced visitors | | Description | Visitors who have only viewed one page and left the site after viewing a prospecting ad. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | 🚫 Deprecated | Deprecated on 2022-04-28 | | \| bounceRate** \| \| --- \| \| \\| Field label \\| Bounce rate \\| \\| --- \\| --- \\| \\| Description \\| Percentage of new visitors who have only viewed one page and left the site after viewing a prospecting ad. Bounce Rate (%) = Bounced visitors / New visitors * 100. \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2022-04-28 \\| \| \| Field label \| Bounce rate \| \| Description \| Percentage of new visitors who have only viewed one page and left the site after viewing a prospecting ad. Bounce Rate (%) = Bounced visitors / New visitors * 100. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-04-28 \| | | bounceRate** | | \| Field label \| Bounce rate \| \| --- \| --- \| \| Description \| Percentage of new visitors who have only viewed one page and left the site after viewing a prospecting ad. Bounce Rate (%) = Bounced visitors / New visitors * 100. \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-04-28 \| | | Field label | Bounce rate | | Description | Percentage of new visitors who have only viewed one page and left the site after viewing a prospecting ad. Bounce Rate (%) = Bounced visitors / New visitors * 100. | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | 🚫 Deprecated | Deprecated on 2022-04-28 | | \| audienceSizeNew** \| \| --- \| \| \\| Field label \\| Audience new size \\| \\| --- \\| --- \\| \\| Description \\| Number of new audiences who came to the site after viewing a prospecting ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2022-04-28 \\| \| \| Field label \| Audience new size \| \| Description \| Number of new audiences who came to the site after viewing a prospecting ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-04-28 \| | | audienceSizeNew** | | \| Field label \| Audience new size \| \| --- \| --- \| \| Description \| Number of new audiences who came to the site after viewing a prospecting ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-04-28 \| | | Field label | Audience new size | | Description | Number of new audiences who came to the site after viewing a prospecting ad. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | 🚫 Deprecated | Deprecated on 2022-04-28 | | \| nonBouncedVisitors** \| \| --- \| \| \\| Field label \\| Non-bounced visitors \\| \\| --- \\| --- \\| \\| Description \\| Visitors who have only viewed more than one page after viewing a prospecting ad. \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \\| 🚫 Deprecated \\| Deprecated on 2022-04-28 \\| \| \| Field label \| Non-bounced visitors \| \| Description \| Visitors who have only viewed more than one page after viewing a prospecting ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-04-28 \| | | nonBouncedVisitors** | | \| Field label \| Non-bounced visitors \| \| --- \| --- \| \| Description \| Visitors who have only viewed more than one page after viewing a prospecting ad. \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| \| 🚫 Deprecated \| Deprecated on 2022-04-28 \| | | Field label | Non-bounced visitors | | Description | Visitors who have only viewed more than one page after viewing a prospecting ad. | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | 🚫 Deprecated | Deprecated on 2022-04-28 | ### EMAIL | \| sends** \| \| --- \| \| \\| Field label \\| Sends \\| \\| --- \\| --- \\| \\| Description \\| Number of emails sent by a campaign \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Sends \| \| Description \| Number of emails sent by a campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | sends** | | \| Field label \| Sends \| \| --- \| --- \| \| Description \| Number of emails sent by a campaign \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Sends | | Description | Number of emails sent by a campaign | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### GRANULAR CONVERSIONS | \| adrollConversionId** \| \| --- \| \| \\| Field label \\| AdRoll conversion ID \\| \\| --- \\| --- \\| \\| Description \\| The unique identifier for the attributed or influenced conversion \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| AdRoll conversion ID \| \| Description \| The unique identifier for the attributed or influenced conversion \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | adrollConversionId** | | \| Field label \| AdRoll conversion ID \| \| --- \| --- \| \| Description \| The unique identifier for the attributed or influenced conversion \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | AdRoll conversion ID | | Description | The unique identifier for the attributed or influenced conversion | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| device** \| \| --- \| \| \\| Field label \\| Device \\| \\| --- \\| --- \\| \\| Description \\| The device where the conversion happened \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Device \| \| Description \| The device where the conversion happened \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | device** | | \| Field label \| Device \| \| --- \| --- \| \| Description \| The device where the conversion happened \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Device | | Description | The device where the conversion happened | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| time** \| \| --- \| \| \\| Field label \\| Conversion time \\| \\| --- \\| --- \\| \\| Description \\| When the conversion happened \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Conversion time \| \| Description \| When the conversion happened \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | time** | | \| Field label \| Conversion time \| \| --- \| --- \| \| Description \| When the conversion happened \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Conversion time | | Description | When the conversion happened | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| country** \| \| --- \| \| \\| Field label \\| Country \\| \\| --- \\| --- \\| \\| Description \\| The country where the conversion happened \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country \| \| Description \| The country where the conversion happened \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| | | country** | | \| Field label \| Country \| \| --- \| --- \| \| Description \| The country where the conversion happened \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| | | Field label | Country | | Description | The country where the conversion happened | | Field type | dimension | | Data type | [string.geo.country](/apidocs/field-data-types#geographical) | | \| countryCode** \| \| --- \| \| \\| Field label \\| Country code \\| \\| --- \\| --- \\| \\| Description \\| The two-letter code of the country where the conversion happened \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \\| \| \| Field label \| Country code \| \| Description \| The two-letter code of the country where the conversion happened \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| | | countryCode** | | \| Field label \| Country code \| \| --- \| --- \| \| Description \| The two-letter code of the country where the conversion happened \| \| Field type \| dimension \| \| Data type \| [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) \| | | Field label | Country code | | Description | The two-letter code of the country where the conversion happened | | Field type | dimension | | Data type | [string.geo.country.twolettercode](/apidocs/field-data-types#geographical) | | \| city** \| \| --- \| \| \\| Field label \\| City \\| \\| --- \\| --- \\| \\| Description \\| The city where the conversion happened \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.city](/apidocs/field-data-types#geographical) \\| \| \| Field label \| City \| \| Description \| The city where the conversion happened \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| | | city** | | \| Field label \| City \| \| --- \| --- \| \| Description \| The city where the conversion happened \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| | | Field label | City | | Description | The city where the conversion happened | | Field type | dimension | | Data type | [string.geo.city](/apidocs/field-data-types#geographical) | | \| cookie** \| \| --- \| \| \\| Field label \\| Cookie \\| \\| --- \\| --- \\| \\| Description \\| The AdRoll cookie that was used to track this conversion's journey \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Cookie \| \| Description \| The AdRoll cookie that was used to track this conversion's journey \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | cookie** | | \| Field label \| Cookie \| \| --- \| --- \| \| Description \| The AdRoll cookie that was used to track this conversion's journey \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Cookie | | Description | The AdRoll cookie that was used to track this conversion's journey | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adSize** \| \| --- \| \| \\| Field label \\| Ad size \\| \\| --- \\| --- \\| \\| Description \\| Size of the converting ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Ad size \| \| Description \| Size of the converting ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adSize** | | \| Field label \| Ad size \| \| --- \| --- \| \| Description \| Size of the converting ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Ad size | | Description | Size of the converting ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| referrerURL** \| \| --- \| \| \\| Field label \\| Referrer URL \\| \\| --- \\| --- \\| \\| Description \\| URL preceding the conversion \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Field label \| Referrer URL \| \| Description \| URL preceding the conversion \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | referrerURL** | | \| Field label \| Referrer URL \| \| --- \| --- \| \| Description \| URL preceding the conversion \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Field label | Referrer URL | | Description | URL preceding the conversion | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| daysToConversionFirstTouch** \| \| --- \| \| \\| Field label \\| Days to conversion first touch \\| \\| --- \\| --- \\| \\| Description \\| Time from first AdRoll touch to conversion (days) \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Days to conversion first touch \| \| Description \| Time from first AdRoll touch to conversion (days) \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | daysToConversionFirstTouch** | | \| Field label \| Days to conversion first touch \| \| --- \| --- \| \| Description \| Time from first AdRoll touch to conversion (days) \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Days to conversion first touch | | Description | Time from first AdRoll touch to conversion (days) | | Field type | dimension | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| daysToConversionLastTouch** \| \| --- \| \| \\| Field label \\| Days to conversion last touch \\| \\| --- \\| --- \\| \\| Description \\| Time from last AdRoll touch to conversion (days) \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Days to conversion last touch \| \| Description \| Time from last AdRoll touch to conversion (days) \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | daysToConversionLastTouch** | | \| Field label \| Days to conversion last touch \| \| --- \| --- \| \| Description \| Time from last AdRoll touch to conversion (days) \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Field label | Days to conversion last touch | | Description | Time from last AdRoll touch to conversion (days) | | Field type | dimension | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| firstTouchTimestamp** \| \| --- \| \| \\| Field label \\| First touch timestamp \\| \\| --- \\| --- \\| \\| Description \\| When the first AdRoll touch occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| First touch timestamp \| \| Description \| When the first AdRoll touch occurred \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | firstTouchTimestamp** | | \| Field label \| First touch timestamp \| \| --- \| --- \| \| Description \| When the first AdRoll touch occurred \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | First touch timestamp | | Description | When the first AdRoll touch occurred | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| lastTouchTimestamp** \| \| --- \| \| \\| Field label \\| Last touch timestamp \\| \\| --- \\| --- \\| \\| Description \\| When the final AdRoll touch occurred \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Last touch timestamp \| \| Description \| When the final AdRoll touch occurred \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | lastTouchTimestamp** | | \| Field label \| Last touch timestamp \| \| --- \| --- \| \| Description \| When the final AdRoll touch occurred \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Last touch timestamp | | Description | When the final AdRoll touch occurred | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| externalData** \| \| --- \| \| \\| Field label \\| External data \\| \\| --- \\| --- \\| \\| Description \\| Data recorded by the AdRoll Pixel on the conversion event \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| External data \| \| Description \| Data recorded by the AdRoll Pixel on the conversion event \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | externalData** | | \| Field label \| External data \| \| --- \| --- \| \| Description \| Data recorded by the AdRoll Pixel on the conversion event \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | External data | | Description | Data recorded by the AdRoll Pixel on the conversion event | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| lastTouchAttribution** \| \| --- \| \| \\| Field label \\| Last touch attribution \\| \\| --- \\| --- \\| \\| Description \\| True if it has been attributed as last touch \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Last touch attribution \| \| Description \| True if it has been attributed as last touch \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | lastTouchAttribution** | | \| Field label \| Last touch attribution \| \| --- \| --- \| \| Description \| True if it has been attributed as last touch \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Last touch attribution | | Description | True if it has been attributed as last touch | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| touchpointTimestamp** \| \| --- \| \| \\| Field label \\| Touchpoint timestamp \\| \\| --- \\| --- \\| \\| Description \\| The last preceding AdRoll touchpoint, such as an impression or a click \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Touchpoint timestamp \| \| Description \| The last preceding AdRoll touchpoint, such as an impression or a click \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | touchpointTimestamp** | | \| Field label \| Touchpoint timestamp \| \| --- \| --- \| \| Description \| The last preceding AdRoll touchpoint, such as an impression or a click \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Touchpoint timestamp | | Description | The last preceding AdRoll touchpoint, such as an impression or a click | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| attributionCredit** \| \| --- \| \| \\| Field label \\| Attribution credit \\| \\| --- \\| --- \\| \\| Description \\| The type of credit assigned: "attributed" or "influenced" \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Attribution credit \| \| Description \| The type of credit assigned: "attributed" or "influenced" \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | attributionCredit** | | \| Field label \| Attribution credit \| \| --- \| --- \| \| Description \| The type of credit assigned: "attributed" or "influenced" \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Attribution credit | | Description | The type of credit assigned: "attributed" or "influenced" | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| attributionModel** \| \| --- \| \| \\| Field label \\| Attribution model \\| \\| --- \\| --- \\| \\| Description \\| The attribution model applied at the time of conversion \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Attribution model \| \| Description \| The attribution model applied at the time of conversion \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | attributionModel** | | \| Field label \| Attribution model \| \| --- \| --- \| \| Description \| The attribution model applied at the time of conversion \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Attribution model | | Description | The attribution model applied at the time of conversion | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| attributedConversions** \| \| --- \| \| \\| Field label \\| Attributed conversions \\| \\| --- \\| --- \\| \\| Description \\| The number of conversions attributed to your AdRoll ads based on your selected attribution model \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Attributed conversions \| \| Description \| The number of conversions attributed to your AdRoll ads based on your selected attribution model \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | attributedConversions** | | \| Field label \| Attributed conversions \| \| --- \| --- \| \| Description \| The number of conversions attributed to your AdRoll ads based on your selected attribution model \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Attributed conversions | | Description | The number of conversions attributed to your AdRoll ads based on your selected attribution model | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### PERFORMANCE | \| impressions** \| \| --- \| \| \\| Field label \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Sum of the number of ad impressions and the number of unique-by-session email opens collected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Impressions \| \| Description \| Sum of the number of ad impressions and the number of unique-by-session email opens collected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | impressions** | | \| Field label \| Impressions \| \| --- \| --- \| \| Description \| Sum of the number of ad impressions and the number of unique-by-session email opens collected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Impressions | | Description | Sum of the number of ad impressions and the number of unique-by-session email opens collected | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| clicks** \| \| --- \| \| \\| Field label \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times an ad was clicked over the date range selected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Clicks \| \| Description \| Number of times an ad was clicked over the date range selected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | clicks** | | \| Field label \| Clicks \| \| --- \| --- \| \| Description \| Number of times an ad was clicked over the date range selected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Clicks | | Description | Number of times an ad was clicked over the date range selected | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| spend** \| \| --- \| \| \\| Field label \\| Cost (USD) \\| \\| --- \\| --- \\| \\| Description \\| Cost amount in USD \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Cost (USD) \| \| Description \| Cost amount in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | spend** | | \| Field label \| Cost (USD) \| \| --- \| --- \| \| Description \| Cost amount in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Cost (USD) | | Description | Cost amount in USD | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| spend_campaignCurrency** \| \| --- \| \| \\| Field label \\| Cost (account currency) \\| \\| --- \\| --- \\| \\| Description \\| Cost amount in your campaign currency \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \\| Services \\| [Currency conversion](/apidocs/field-data-services#currency-conversion) \\| \| \| Field label \| Cost (account currency) \| \| Description \| Cost amount in your campaign currency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | spend_campaignCurrency** | | \| Field label \| Cost (account currency) \| \| --- \| --- \| \| Description \| Cost amount in your campaign currency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| \| Services \| [Currency conversion](/apidocs/field-data-services#currency-conversion) \| | | Field label | Cost (account currency) | | Description | Cost amount in your campaign currency | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | Services | [Currency conversion](/apidocs/field-data-services#currency-conversion) | | \| ctr** \| \| --- \| \| \\| Field label \\| CTR \\| \\| --- \\| --- \\| \\| Description \\| Click-through rate, percentage of impressions that resulted in a click. Click-through rate. CTR (%) = Clicks / Impression * 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| CTR \| \| Description \| Click-through rate, percentage of impressions that resulted in a click. Click-through rate. CTR (%) = Clicks / Impression * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | ctr** | | \| Field label \| CTR \| \| --- \| --- \| \| Description \| Click-through rate, percentage of impressions that resulted in a click. Click-through rate. CTR (%) = Clicks / Impression * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | CTR | | Description | Click-through rate, percentage of impressions that resulted in a click. Click-through rate. CTR (%) = Clicks / Impression * 100 | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| cpc** \| \| --- \| \| \\| Field label \\| CPC \\| \\| --- \\| --- \\| \\| Description \\| Cost per click, spend divided by the number of clicks, in USD. CPC ($) = Spend / Clicks \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPC \| \| Description \| Cost per click, spend divided by the number of clicks, in USD. CPC ($) = Spend / Clicks \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpc** | | \| Field label \| CPC \| \| --- \| --- \| \| Description \| Cost per click, spend divided by the number of clicks, in USD. CPC ($) = Spend / Clicks \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPC | | Description | Cost per click, spend divided by the number of clicks, in USD. CPC ($) = Spend / Clicks | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| cpm** \| \| --- \| \| \\| Field label \\| CPM \\| \\| --- \\| --- \\| \\| Description \\| Cost per thousand impressions, average cost to have your ad serve 1000 times, in USD. CPM ($) = Spend / Impressions * 1000 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| CPM \| \| Description \| Cost per thousand impressions, average cost to have your ad serve 1000 times, in USD. CPM ($) = Spend / Impressions * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | cpm** | | \| Field label \| CPM \| \| --- \| --- \| \| Description \| Cost per thousand impressions, average cost to have your ad serve 1000 times, in USD. CPM ($) = Spend / Impressions * 1000 \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | CPM | | Description | Cost per thousand impressions, average cost to have your ad serve 1000 times, in USD. CPM ($) = Spend / Impressions * 1000 | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### PLACEMENT | \| placement** \| \| --- \| \| \\| Field label \\| Placement \\| \\| --- \\| --- \\| \\| Description \\| Placement of the Ad in Facebook. For example "desktop", "feed" \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Placement \| \| Description \| Placement of the Ad in Facebook. For example "desktop", "feed" \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | placement** | | \| Field label \| Placement \| \| --- \| --- \| \| Description \| Placement of the Ad in Facebook. For example "desktop", "feed" \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Placement | | Description | Placement of the Ad in Facebook. For example "desktop", "feed" | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| avg_order_value** \| \| --- \| \| \\| Field label \\| Average order value \\| \\| --- \\| --- \\| \\| Description \\| Average revenue per attributed conversion \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Average order value \| \| Description \| Average revenue per attributed conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | avg_order_value** | | \| Field label \| Average order value \| \| --- \| --- \| \| Description \| Average revenue per attributed conversion \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Average order value | | Description | Average revenue per attributed conversion | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### QUERY | \| system_metadata.query_date_range_start** \| \| --- \| \| \\| Field label \\| Start date \\| \\| --- \\| --- \\| \\| Description \\| The start date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Start date \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | --- | | system_metadata.query_date_range_start** | | \| Field label \| Start date \| \| --- \| --- \| \| Description \| The start date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Start date | | Description | The start date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_date_range_end** \| \| --- \| \| \\| Field label \\| End date \\| \\| --- \\| --- \\| \\| Description \\| The end date of the requested query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| End date \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | system_metadata.query_date_range_end** | | \| Field label \| End date \| \| --- \| --- \| \| Description \| The end date of the requested query \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | End date | | Description | The end date of the requested query | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| system_metadata.query_timezone** \| \| --- \| \| \\| Field label \\| Timezone \\| \\| --- \\| --- \\| \\| Description \\| The timezone that is supplied to the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.timezone](/apidocs/field-data-types#time) \\| \| \| Field label \| Timezone \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | system_metadata.query_timezone** | | \| Field label \| Timezone \| \| --- \| --- \| \| Description \| The timezone that is supplied to the query \| \| Field type \| dimension \| \| Data type \| [string.time.timezone](/apidocs/field-data-types#time) \| | | Field label | Timezone | | Description | The timezone that is supplied to the query | | Field type | dimension | | Data type | [string.time.timezone](/apidocs/field-data-types#time) | | \| system_metadata.query_filters** \| \| --- \| \| \\| Field label \\| Filters \\| \\| --- \\| --- \\| \\| Description \\| All filters used in the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Filters \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_filters** | | \| Field label \| Filters \| \| --- \| --- \| \| Description \| All filters used in the query \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Filters | | Description | All filters used in the query | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_date_start** \| \| --- \| \| \\| Field label \\| Start \\| \\| --- \\| --- \\| \\| Description \\| When the query was started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| Start \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_start** | | \| Field label \| Start \| \| --- \| --- \| \| Description \| When the query was started \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | Start | | Description | When the query was started | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_date_end** \| \| --- \| \| \\| Field label \\| End \\| \\| --- \\| --- \\| \\| Description \\| When the query completed \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.datetime](/apidocs/field-data-types#time) \\| \| \| Field label \| End \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | system_metadata.query_date_end** | | \| Field label \| End \| \| --- \| --- \| \| Description \| When the query completed \| \| Field type \| dimension \| \| Data type \| [string.time.datetime](/apidocs/field-data-types#time) \| | | Field label | End | | Description | When the query completed | | Field type | dimension | | Data type | [string.time.datetime](/apidocs/field-data-types#time) | | \| system_metadata.query_duration** \| \| --- \| \| \\| Field label \\| Duration \\| \\| --- \\| --- \\| \\| Description \\| The duration in seconds of the query \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.duration.seconds](/apidocs/field-data-types#duration) \\| \| \| Field label \| Duration \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | system_metadata.query_duration** | | \| Field label \| Duration \| \| --- \| --- \| \| Description \| The duration in seconds of the query \| \| Field type \| dimension \| \| Data type \| [int.duration.seconds](/apidocs/field-data-types#duration) \| | | Field label | Duration | | Description | The duration in seconds of the query | | Field type | dimension | | Data type | [int.duration.seconds](/apidocs/field-data-types#duration) | | \| system_metadata.query_accounts** \| \| --- \| \| \\| Field label \\| Accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of accounts of which the data was pulled from \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Accounts \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_accounts** | | \| Field label \| Accounts \| \| --- \| --- \| \| Description \| A list of accounts of which the data was pulled from \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Accounts | | Description | A list of accounts of which the data was pulled from | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| system_metadata.query_excluded_accounts** \| \| --- \| \| \\| Field label \\| Excluded invalid accounts \\| \\| --- \\| --- \\| \\| Description \\| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Field label \| Excluded invalid accounts \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | system_metadata.query_excluded_accounts** | | \| Field label \| Excluded invalid accounts \| \| --- \| --- \| \| Description \| A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Field label | Excluded invalid accounts | | Description | A list of unavailable accounts excluded from the query due to the "Exclude invalid accounts" setting | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | ### SEGMENT | \| eid** \| \| --- \| \| \\| Field label \\| Segment EID \\| \\| --- \\| --- \\| \\| Description \\| EID of the segment \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Segment EID \| \| Description \| EID of the segment \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | eid** | | \| Field label \| Segment EID \| \| --- \| --- \| \| Description \| EID of the segment \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Segment EID | | Description | EID of the segment | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| name** \| \| --- \| \| \\| Field label \\| Segment name \\| \\| --- \\| --- \\| \\| Description \\| Name of the segment, for use internally and for JS segment matching \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Segment name \| \| Description \| Name of the segment, for use internally and for JS segment matching \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | name** | | \| Field label \| Segment name \| \| --- \| --- \| \| Description \| Name of the segment, for use internally and for JS segment matching \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Segment name | | Description | Name of the segment, for use internally and for JS segment matching | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| type** \| \| --- \| \| \\| Field label \\| Segment type \\| \\| --- \\| --- \\| \\| Description \\| Type of the segment: c or s (c=Conversion, s=Segment) \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Segment type \| \| Description \| Type of the segment: c or s (c=Conversion, s=Segment) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | type** | | \| Field label \| Segment type \| \| --- \| --- \| \| Description \| Type of the segment: c or s (c=Conversion, s=Segment) \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Segment type | | Description | Type of the segment: c or s (c=Conversion, s=Segment) | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| tags** \| \| --- \| \| \\| Field label \\| Segment tags \\| \\| --- \\| --- \\| \\| Description \\| Tags explicitly assigned to the segment \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Field label \| Segment tags \| \| Description \| Tags explicitly assigned to the segment \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | tags** | | \| Field label \| Segment tags \| \| --- \| --- \| \| Description \| Tags explicitly assigned to the segment \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Field label | Segment tags | | Description | Tags explicitly assigned to the segment | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| segmentCurrency** \| \| --- \| \| \\| Field label \\| Segment currency \\| \\| --- \\| --- \\| \\| Description \\| The value of a conversion from this segment \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Field label \| Segment currency \| \| Description \| The value of a conversion from this segment \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | segmentCurrency** | | \| Field label \| Segment currency \| \| --- \| --- \| \| Description \| The value of a conversion from this segment \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | Field label | Segment currency | | Description | The value of a conversion from this segment | | Field type | dimension | | Data type | [string.currency.code](/apidocs/field-data-types#currency) | | \| duration** \| \| --- \| \| \\| Field label \\| Segment duration \\| \\| --- \\| --- \\| \\| Description \\| Duration of the segment, in days \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Segment duration \| \| Description \| Duration of the segment, in days \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | duration** | | \| Field label \| Segment duration \| \| --- \| --- \| \| Description \| Duration of the segment, in days \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Segment duration | | Description | Duration of the segment, in days | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| isActive** \| \| --- \| \| \\| Field label \\| Is segment active \\| \\| --- \\| --- \\| \\| Description \\| Indicates if segment was deleted or active \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Is segment active \| \| Description \| Indicates if segment was deleted or active \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | isActive** | | \| Field label \| Is segment active \| \| --- \| --- \| \| Description \| Indicates if segment was deleted or active \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Is segment active | | Description | Indicates if segment was deleted or active | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| segmentIsConversion** \| \| --- \| \| \\| Field label \\| Is segment conversion \\| \\| --- \\| --- \\| \\| Description \\| Is the audience a conversion audience \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Field label \| Is segment conversion \| \| Description \| Is the audience a conversion audience \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | segmentIsConversion** | | \| Field label \| Is segment conversion \| \| --- \| --- \| \| Description \| Is the audience a conversion audience \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Field label | Is segment conversion | | Description | Is the audience a conversion audience | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| conversionValue** \| \| --- \| \| \\| Field label \\| Segment conversion value (USD) \\| \\| --- \\| --- \\| \\| Description \\| Value of a conversion from the segment (in USD) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Segment conversion value (USD) \| \| Description \| Value of a conversion from the segment (in USD) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | conversionValue** | | \| Field label \| Segment conversion value (USD) \| \| --- \| --- \| \| Description \| Value of a conversion from the segment (in USD) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Segment conversion value (USD) | | Description | Value of a conversion from the segment (in USD) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | ### TIME | \| today** \| \| --- \| \| \\| Field label \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \\| Destinations \\| API, Data warehouse \\| \| \| Field label \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | --- | | today** | | \| Field label \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| \| Destinations \| API, Data warehouse \| | | Field label | Today | | Description | Today's date, e.g. 2017-01-31 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | Destinations | API, Data warehouse | | \| year** \| \| --- \| \| \\| Field label \\| Year \\| \\| --- \\| --- \\| \\| Description \\| Year, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | year** | | \| Field label \| Year \| \| --- \| --- \| \| Description \| Year, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year | | Description | Year, e.g. 2017 | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| yearOfWeek** \| \| --- \| \| \\| Field label \\| Year of week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Year of week for US weeks, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Sun-Sat) \| \| Description \| Year of week for US weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | yearOfWeek** | | \| Field label \| Year of week (Sun-Sat) \| \| --- \| --- \| \| Description \| Year of week for US weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Sun-Sat) | | Description | Year of week for US weeks, e.g. 2017 | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| yearOfWeekIso** \| \| --- \| \| \\| Field label \\| Year of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Year of week for ISO weeks, e.g. 2017 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.year](/apidocs/field-data-types#time) \\| \| \| Field label \| Year of week (Mon-Sun) \| \| Description \| Year of week for ISO weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | yearOfWeekIso** | | \| Field label \| Year of week (Mon-Sun) \| \| --- \| --- \| \| Description \| Year of week for ISO weeks, e.g. 2017 \| \| Field type \| dimension \| \| Data type \| [string.time.year](/apidocs/field-data-types#time) \| | | Field label | Year of week (Mon-Sun) | | Description | Year of week for ISO weeks, e.g. 2017 | | Field type | dimension | | Data type | [string.time.year](/apidocs/field-data-types#time) | | \| yearMonth** \| \| --- \| \| \\| Field label \\| Year & month \\| \\| --- \\| --- \\| \\| Description \\| Year and month, e.g. 2017\\\|06 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & month \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | yearMonth** | | \| Field label \| Year & month \| \| --- \| --- \| \| Description \| Year and month, e.g. 2017\\|06 \| \| Field type \| dimension \| \| Data type \| [string.time.yearmonth](/apidocs/field-data-types#time) \| | | Field label | Year & month | | Description | Year and month, e.g. 2017\|06 | | Field type | dimension | | Data type | [string.time.yearmonth](/apidocs/field-data-types#time) | | \| quarter** \| \| --- \| \| \\| Field label \\| Quarter \\| \\| --- \\| --- \\| \\| Description \\| Business quarter, e.g. Q1 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.quarter](/apidocs/field-data-types#time) \\| \| \| Field label \| Quarter \| \| Description \| Business quarter, e.g. Q1 \| \| Field type \| dimension \| \| Data type \| [string.time.quarter](/apidocs/field-data-types#time) \| | | quarter** | | \| Field label \| Quarter \| \| --- \| --- \| \| Description \| Business quarter, e.g. Q1 \| \| Field type \| dimension \| \| Data type \| [string.time.quarter](/apidocs/field-data-types#time) \| | | Field label | Quarter | | Description | Business quarter, e.g. Q1 | | Field type | dimension | | Data type | [string.time.quarter](/apidocs/field-data-types#time) | | \| month** \| \| --- \| \| \\| Field label \\| Month \\| \\| --- \\| --- \\| \\| Description \\| Month, e.g. 6 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.month](/apidocs/field-data-types#time) \\| \| \| Field label \| Month \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | month** | | \| Field label \| Month \| \| --- \| --- \| \| Description \| Month, e.g. 6 \| \| Field type \| dimension \| \| Data type \| [string.time.month](/apidocs/field-data-types#time) \| | | Field label | Month | | Description | Month, e.g. 6 | | Field type | dimension | | Data type | [string.time.month](/apidocs/field-data-types#time) | | \| yearWeek** \| \| --- \| \| \\| Field label \\| Year & week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| US week number, e.g. 51 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Sun-Sat) \| \| Description \| US week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | yearWeek** | | \| Field label \| Year & week (Sun-Sat) \| \| --- \| --- \| \| Description \| US week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweekiso](/apidocs/field-data-types#time) \| | | Field label | Year & week (Sun-Sat) | | Description | US week number, e.g. 51 | | Field type | dimension | | Data type | [string.time.yearweekiso](/apidocs/field-data-types#time) | | \| yearWeekIso** \| \| --- \| \| \\| Field label \\| Year & week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Year and week for ISO weeks, e.g. 2017\\\|08 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.yearweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Year & week (Mon-Sun) \| \| Description \| Year and week for ISO weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | yearWeekIso** | | \| Field label \| Year & week (Mon-Sun) \| \| --- \| --- \| \| Description \| Year and week for ISO weeks, e.g. 2017\\|08 \| \| Field type \| dimension \| \| Data type \| [string.time.yearweek](/apidocs/field-data-types#time) \| | | Field label | Year & week (Mon-Sun) | | Description | Year and week for ISO weeks, e.g. 2017\|08 | | Field type | dimension | | Data type | [string.time.yearweek](/apidocs/field-data-types#time) | | \| week** \| \| --- \| \| \\| Field label \\| Week (Sun-Sat) \\| \\| --- \\| --- \\| \\| Description \\| Day of week name for US weeks, e.g. 0 Sunday \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.week](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Sun-Sat) \| \| Description \| Day of week name for US weeks, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | week** | | \| Field label \| Week (Sun-Sat) \| \| --- \| --- \| \| Description \| Day of week name for US weeks, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.week](/apidocs/field-data-types#time) \| | | Field label | Week (Sun-Sat) | | Description | Day of week name for US weeks, e.g. 0 Sunday | | Field type | dimension | | Data type | [string.time.week](/apidocs/field-data-types#time) | | \| weekIso** \| \| --- \| \| \\| Field label \\| Week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| ISO week number, e.g. 51 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.weekiso](/apidocs/field-data-types#time) \\| \| \| Field label \| Week (Mon-Sun) \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | weekIso** | | \| Field label \| Week (Mon-Sun) \| \| --- \| --- \| \| Description \| ISO week number, e.g. 51 \| \| Field type \| dimension \| \| Data type \| [string.time.weekiso](/apidocs/field-data-types#time) \| | | Field label | Week (Mon-Sun) | | Description | ISO week number, e.g. 51 | | Field type | dimension | | Data type | [string.time.weekiso](/apidocs/field-data-types#time) | | \| dayOfMonth** \| \| --- \| \| \\| Field label \\| Day of month \\| \\| --- \\| --- \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofmonth](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of month \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | dayOfMonth** | | \| Field label \| Day of month \| \| --- \| --- \| \| Field type \| dimension \| \| Data type \| [string.time.dayofmonth](/apidocs/field-data-types#time) \| | | Field label | Day of month | | Field type | dimension | | Data type | [string.time.dayofmonth](/apidocs/field-data-types#time) | | \| dayOfWeekName** \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Day of week name for US weeks, e.g. 0 Sunday \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Description \| Day of week name for US weeks, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | dayOfWeekName** | | \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Description \| Day of week name for US weeks, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | Field label | Day of week (Mon-Sun) | | Description | Day of week name for US weeks, e.g. 0 Sunday | | Field type | dimension | | Data type | [string.time.dayofweek](/apidocs/field-data-types#time) | | \| dayOfWeekNameIso** \| \| --- \| \| \\| Field label \\| Day of week (Mon-Sun) \\| \\| --- \\| --- \\| \\| Description \\| Day of week name for US weeks, e.g. 0 Sunday \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.dayofweek](/apidocs/field-data-types#time) \\| \| \| Field label \| Day of week (Mon-Sun) \| \| Description \| Day of week name for US weeks, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | dayOfWeekNameIso** | | \| Field label \| Day of week (Mon-Sun) \| \| --- \| --- \| \| Description \| Day of week name for US weeks, e.g. 0 Sunday \| \| Field type \| dimension \| \| Data type \| [string.time.dayofweek](/apidocs/field-data-types#time) \| | | Field label | Day of week (Mon-Sun) | | Description | Day of week name for US weeks, e.g. 0 Sunday | | Field type | dimension | | Data type | [string.time.dayofweek](/apidocs/field-data-types#time) | | \| date** \| \| --- \| \| \\| Field label \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Field label \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | date** | | \| Field label \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Field label | Date | | Description | Date, e.g. 2017-01-31 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | ### VISITORS | \| newVisitors** \| \| --- \| \| \\| Field label \\| New visitors \\| \\| --- \\| --- \\| \\| Description \\| Number of new visitors who came to the site after viewing a prospecting ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| New visitors \| \| Description \| Number of new visitors who came to the site after viewing a prospecting ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | --- | | newVisitors** | | \| Field label \| New visitors \| \| --- \| --- \| \| Description \| Number of new visitors who came to the site after viewing a prospecting ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | New visitors | | Description | Number of new visitors who came to the site after viewing a prospecting ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| engagedVisitors** \| \| --- \| \| \\| Field label \\| Engaged visitors \\| \\| --- \\| --- \\| \\| Description \\| Number of new visitors who have viewed at least 3 pages on the site after viewing a prospecting ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Field label \| Engaged visitors \| \| Description \| Number of new visitors who have viewed at least 3 pages on the site after viewing a prospecting ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | engagedVisitors** | | \| Field label \| Engaged visitors \| \| --- \| --- \| \| Description \| Number of new visitors who have viewed at least 3 pages on the site after viewing a prospecting ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Field label | Engaged visitors | | Description | Number of new visitors who have viewed at least 3 pages on the site after viewing a prospecting ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| nonBouncedVisitorsRate** \| \| --- \| \| \\| Field label \\| Non-bounced visitors rate \\| \\| --- \\| --- \\| \\| Description \\| Percentage of new visitors who have viewed more than one page after viewing a prospecting ad. Non-Bounced Visitors Rate (%) = Non-bounced visitors / New visitors * 100 \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Field label \| Non-bounced visitors rate \| \| Description \| Percentage of new visitors who have viewed more than one page after viewing a prospecting ad. Non-Bounced Visitors Rate (%) = Non-bounced visitors / New visitors * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | nonBouncedVisitorsRate** | | \| Field label \| Non-bounced visitors rate \| \| --- \| --- \| \| Description \| Percentage of new visitors who have viewed more than one page after viewing a prospecting ad. Non-Bounced Visitors Rate (%) = Non-bounced visitors / New visitors * 100 \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| | | Field label | Non-bounced visitors rate | | Description | Percentage of new visitors who have viewed more than one page after viewing a prospecting ad. Non-Bounced Visitors Rate (%) = Non-bounced visitors / New visitors * 100 | | Field type | metric | | Data type | [float.number.percentage](/apidocs/field-data-types#number) | | \| newVisitorCost** \| \| --- \| \| \\| Field label \\| New visitor cost \\| \\| --- \\| --- \\| \\| Description \\| Cost for each new visitor that came to the site after viewing a prospecting ad (newVisitorCost = Cost / New visitors) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| New visitor cost \| \| Description \| Cost for each new visitor that came to the site after viewing a prospecting ad (newVisitorCost = Cost / New visitors) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | newVisitorCost** | | \| Field label \| New visitor cost \| \| --- \| --- \| \| Description \| Cost for each new visitor that came to the site after viewing a prospecting ad (newVisitorCost = Cost / New visitors) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | New visitor cost | | Description | Cost for each new visitor that came to the site after viewing a prospecting ad (newVisitorCost = Cost / New visitors) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| engagedVisitorCost** \| \| --- \| \| \\| Field label \\| Engaged visitor cost \\| \\| --- \\| --- \\| \\| Description \\| Cost for each new visitor that has viewed at least 3 pages on the site after viewing a prospecting ad. Engaged visitor cost = Cost / Engaged visitors) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Field label \| Engaged visitor cost \| \| Description \| Cost for each new visitor that has viewed at least 3 pages on the site after viewing a prospecting ad. Engaged visitor cost = Cost / Engaged visitors) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | engagedVisitorCost** | | \| Field label \| Engaged visitor cost \| \| --- \| --- \| \| Description \| Cost for each new visitor that has viewed at least 3 pages on the site after viewing a prospecting ad. Engaged visitor cost = Cost / Engaged visitors) \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Field label | Engaged visitor cost | | Description | Cost for each new visitor that has viewed at least 3 pages on the site after viewing a prospecting ad. Engaged visitor cost = Cost / Engaged visitors) | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) |