--- title: "AdRoll data warehouse table groups" slug: "adroll-data-warehouse-table-groups" description: "Explore the complete Supermetrics data warehouse table groups for AdRoll. See all the tables and the fields included in them." updated: 2026-03-05T14:00:28Z published: 2026-03-05T14:00:28Z canonical: "docs.supermetrics.com/adroll-data-warehouse-table-groups" --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # AdRoll data warehouse table groups Search fields ### Table: AD | \| adEid \| \| --- \| \| \\| Display name \\| Ad EID \\| \\| --- \\| --- \\| \\| Description \\| EID of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad EID \| \| Description \| EID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | --- | | adEid | | \| Display name \| Ad EID \| \| --- \| --- \| \| Description \| EID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Ad EID | | Description | EID of the ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adFormat \| \| --- \| \| \\| Display name \\| Ad format \\| \\| --- \\| --- \\| \\| Description \\| Format string. i.e. '300 wide x 250 high' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad format \| \| Description \| Format string. i.e. '300 wide x 250 high' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adFormat | | \| Display name \| Ad format \| \| --- \| --- \| \| Description \| Format string. i.e. '300 wide x 250 high' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Ad format | | Description | Format string. i.e. '300 wide x 250 high' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adFormatID \| \| --- \| \| \\| Display name \\| Ad format ID \\| \\| --- \\| --- \\| \\| Description \\| Corresponding ad format ID in the AdRoll system \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad format ID \| \| Description \| Corresponding ad format ID in the AdRoll system \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adFormatID | | \| Display name \| Ad format ID \| \| --- \| --- \| \| Description \| Corresponding ad format ID in the AdRoll system \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Ad format ID | | Description | Corresponding ad format ID in the AdRoll system | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adFormatName \| \| --- \| \| \\| Display name \\| Ad format \\| \\| --- \\| --- \\| \\| Description \\| Format string. i.e. '300x250' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad format \| \| Description \| Format string. i.e. '300x250' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adFormatName | | \| Display name \| Ad format \| \| --- \| --- \| \| Description \| Format string. i.e. '300x250' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Ad format | | Description | Format string. i.e. '300x250' | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adgroupEid \| \| --- \| \| \\| Display name \\| Adgroup EID \\| \\| --- \\| --- \\| \\| Description \\| EID of the adgroup \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Adgroup EID \| \| Description \| EID of the adgroup \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adgroupEid | | \| Display name \| Adgroup EID \| \| --- \| --- \| \| Description \| EID of the adgroup \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Adgroup EID | | Description | EID of the adgroup | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adgroupIsActive \| \| --- \| \| \\| Display name \\| Is adgroup active \\| \\| --- \\| --- \\| \\| Description \\| Whether or not the adgroup is currently active \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Display name \| Is adgroup active \| \| Description \| Whether or not the adgroup is currently active \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | adgroupIsActive | | \| Display name \| Is adgroup active \| \| --- \| --- \| \| Description \| Whether or not the adgroup is currently active \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Display name | Is adgroup active | | Description | Whether or not the adgroup is currently active | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| adgroupName \| \| --- \| \| \\| Display name \\| Adgroup \\| \\| --- \\| --- \\| \\| Description \\| Name of the adgroup \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Adgroup \| \| Description \| Name of the adgroup \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adgroupName | | \| Display name \| Adgroup \| \| --- \| --- \| \| Description \| Name of the adgroup \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Adgroup | | Description | Name of the adgroup | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adgroupStatus \| \| --- \| \| \\| Display name \\| Adgroup status \\| \\| --- \\| --- \\| \\| Description \\| Adgroup status: approved, paused, draft, rejected or deleted \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Adgroup status \| \| Description \| Adgroup status: approved, paused, draft, rejected or deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adgroupStatus | | \| Display name \| Adgroup status \| \| --- \| --- \| \| Description \| Adgroup status: approved, paused, draft, rejected or deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Adgroup status | | Description | Adgroup status: approved, paused, draft, rejected or deleted | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adIsActive \| \| --- \| \| \\| Display name \\| Is ad active \\| \\| --- \\| --- \\| \\| Description \\| Whether or not the ad is currently active \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Display name \| Is ad active \| \| Description \| Whether or not the ad is currently active \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | adIsActive | | \| Display name \| Is ad active \| \| --- \| --- \| \| Description \| Whether or not the ad is currently active \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Display name | Is ad active | | Description | Whether or not the ad is currently active | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| adName \| \| --- \| \| \\| Display name \\| Ad \\| \\| --- \\| --- \\| \\| Description \\| Name of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad \| \| Description \| Name of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adName | | \| Display name \| Ad \| \| --- \| --- \| \| Description \| Name of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Ad | | Description | Name of the ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adOptimization \| \| --- \| \| \\| Display name \\| Ad optimization \\| \\| --- \\| --- \\| \\| Description \\| Strategy used to optimize ads when multiple ads fit a single ad space \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad optimization \| \| Description \| Strategy used to optimize ads when multiple ads fit a single ad space \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adOptimization | | \| Display name \| Ad optimization \| \| --- \| --- \| \| Description \| Strategy used to optimize ads when multiple ads fit a single ad space \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Ad optimization | | Description | Strategy used to optimize ads when multiple ads fit a single ad space | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adrollEID \| \| --- \| \| \\| Display name \\| AdRoll EID \\| \\| --- \\| --- \\| \\| Description \\| AdRoll EID for prospecting ads \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| AdRoll EID \| \| Description \| AdRoll EID for prospecting ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adrollEID | | \| Display name \| AdRoll EID \| \| --- \| --- \| \| Description \| AdRoll EID for prospecting ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | AdRoll EID | | Description | AdRoll EID for prospecting ads | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adStatus \| \| --- \| \| \\| Display name \\| Ad status \\| \\| --- \\| --- \\| \\| Description \\| Ad status: approved, paused, review, draft, rejected or deleted \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad status \| \| Description \| Ad status: approved, paused, review, draft, rejected or deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adStatus | | \| Display name \| Ad status \| \| --- \| --- \| \| Description \| Ad status: approved, paused, review, draft, rejected or deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Ad status | | Description | Ad status: approved, paused, review, draft, rejected or deleted | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| adType \| \| --- \| \| \\| Display name \\| Ad type \\| \\| --- \\| --- \\| \\| Description \\| Ad type: liquid, image, flash or ad_network \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad type \| \| Description \| Ad type: liquid, image, flash or ad_network \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | adType | | \| Display name \| Ad type \| \| --- \| --- \| \| Description \| Ad type: liquid, image, flash or ad_network \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Ad type | | Description | Ad type: liquid, image, flash or ad_network | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| advertisableCurrency \| \| --- \| \| \\| Display name \\| Advertiser currency \\| \\| --- \\| --- \\| \\| Description \\| Currency code (ISO-4217) use by the advertiser's account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Display name \| Advertiser currency \| \| Description \| Currency code (ISO-4217) use by the advertiser's account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | advertisableCurrency | | \| Display name \| Advertiser currency \| \| --- \| --- \| \| Description \| Currency code (ISO-4217) use by the advertiser's account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | Display name | Advertiser currency | | Description | Currency code (ISO-4217) use by the advertiser's account | | Field type | dimension | | Data type | [string.currency.code](/apidocs/field-data-types#currency) | | \| advertisableEid \| \| --- \| \| \\| Display name \\| Advertiser EID \\| \\| --- \\| --- \\| \\| Description \\| EID of the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Advertiser EID \| \| Description \| EID of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | advertisableEid | | \| Display name \| Advertiser EID \| \| --- \| --- \| \| Description \| EID of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Advertiser EID | | Description | EID of the advertiser | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| advertisableName \| \| --- \| \| \\| Display name \\| Advertiser \\| \\| --- \\| --- \\| \\| Description \\| Advertiser profile \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Advertiser \| \| Description \| Advertiser profile \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | advertisableName | | \| Display name \| Advertiser \| \| --- \| --- \| \| Description \| Advertiser profile \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Advertiser | | Description | Advertiser profile | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| body \| \| --- \| \| \\| Display name \\| Ad body \\| \\| --- \\| --- \\| \\| Description \\| For Facebook ads, the text to be displayed as the ad's body \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad body \| \| Description \| For Facebook ads, the text to be displayed as the ad's body \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | body | | \| Display name \| Ad body \| \| --- \| --- \| \| Description \| For Facebook ads, the text to be displayed as the ad's body \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Ad body | | Description | For Facebook ads, the text to be displayed as the ad's body | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| bouncedVisitors \| \| --- \| \| \\| Display name \\| Bounced visitors \\| \\| --- \\| --- \\| \\| Description \\| Visitors who have only viewed one page and left the site after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Bounced visitors \| \| Description \| Visitors who have only viewed one page and left the site after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | bouncedVisitors | | \| Display name \| Bounced visitors \| \| --- \| --- \| \| Description \| Visitors who have only viewed one page and left the site after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Display name | Bounced visitors | | Description | Visitors who have only viewed one page and left the site after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| campaignEid \| \| --- \| \| \\| Display name \\| Campaign EID \\| \\| --- \\| --- \\| \\| Description \\| EID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign EID \| \| Description \| EID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaignEid | | \| Display name \| Campaign EID \| \| --- \| --- \| \| Description \| EID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Campaign EID | | Description | EID of the campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaignName \| \| --- \| \| \\| Display name \\| Campaign \\| \\| --- \\| --- \\| \\| Description \\| Name of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign \| \| Description \| Name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaignName | | \| Display name \| Campaign \| \| --- \| --- \| \| Description \| Name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Campaign | | Description | Name of the campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaignStatus \| \| --- \| \| \\| Display name \\| Campaign status \\| \\| --- \\| --- \\| \\| Description \\| Status of the campaign: running, ended, paused, review, draft, rejected or deleted \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign status \| \| Description \| Status of the campaign: running, ended, paused, review, draft, rejected or deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaignStatus | | \| Display name \| Campaign status \| \| --- \| --- \| \| Description \| Status of the campaign: running, ended, paused, review, draft, rejected or deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Campaign status | | Description | Status of the campaign: running, ended, paused, review, draft, rejected or deleted | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaignType \| \| --- \| \| \\| Display name \\| Campaign type \\| \\| --- \\| --- \\| \\| Description \\| Type for the campaign: prospecting, blended or retargeting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign type \| \| Description \| Type for the campaign: prospecting, blended or retargeting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaignType | | \| Display name \| Campaign type \| \| --- \| --- \| \| Description \| Type for the campaign: prospecting, blended or retargeting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Campaign type | | Description | Type for the campaign: prospecting, blended or retargeting | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| channel \| \| --- \| \| \\| Display name \\| Channel \\| \\| --- \\| --- \\| \\| Description \\| Campaign channel: email, social or web \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Channel \| \| Description \| Campaign channel: email, social or web \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | channel | | \| Display name \| Channel \| \| --- \| --- \| \| Description \| Campaign channel: email, social or web \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Channel | | Description | Campaign channel: email, social or web | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| clickRevenue \| \| --- \| \| \\| Display name \\| Click revenue \\| \\| --- \\| --- \\| \\| Description \\| Click revenue amount \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Click revenue \| \| Description \| Click revenue amount \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | clickRevenue | | \| Display name \| Click revenue \| \| --- \| --- \| \| Description \| Click revenue amount \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Display name | Click revenue | | Description | Click revenue amount | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| clicks \| \| --- \| \| \\| Display name \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times an ad was clicked over the date range selected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks \| \| Description \| Number of times an ad was clicked over the date range selected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | clicks | | \| Display name \| Clicks \| \| --- \| --- \| \| Description \| Number of times an ad was clicked over the date range selected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Display name | Clicks | | Description | Number of times an ad was clicked over the date range selected | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| clickThroughConversionWindow \| \| --- \| \| \\| Display name \\| Click-through conversions duration (days) \\| \\| --- \\| --- \\| \\| Description \\| Duration of the advertiser's Click-through conversions conversion window in days \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Click-through conversions duration (days) \| \| Description \| Duration of the advertiser's Click-through conversions conversion window in days \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | clickThroughConversionWindow | | \| Display name \| Click-through conversions duration (days) \| \| --- \| --- \| \| Description \| Duration of the advertiser's Click-through conversions conversion window in days \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Display name | Click-through conversions duration (days) | | Description | Duration of the advertiser's Click-through conversions conversion window in days | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| clickThroughs \| \| --- \| \| \\| Display name \\| Click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| Click-through conversions amount \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Click-through conversions \| \| Description \| Click-through conversions amount \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | clickThroughs | | \| Display name \| Click-through conversions \| \| --- \| --- \| \| Description \| Click-through conversions amount \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Display name | Click-through conversions | | Description | Click-through conversions amount | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| conversions \| \| --- \| \| \\| Display name \\| Conversions \\| \\| --- \\| --- \\| \\| Description \\| Conversions (count) = View Conversions + Click Conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Conversions \| \| Description \| Conversions (count) = View Conversions + Click Conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | conversions | | \| Display name \| Conversions \| \| --- \| --- \| \| Description \| Conversions (count) = View Conversions + Click Conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Display name | Conversions | | Description | Conversions (count) = View Conversions + Click Conversions | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| dataSourceName \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | dataSourceName | | \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Data source | | Description | The name of the source for this data, as listed on supermetrics.com/docs | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| date \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | date | | \| Display name \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Display name | Date | | Description | Date, e.g. 2017-01-31 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| destinationURL \| \| --- \| \| \\| Display name \\| Ad destination URL \\| \\| --- \\| --- \\| \\| Description \\| URL that the browser will navigate to when the ad is clicked \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad destination URL \| \| Description \| URL that the browser will navigate to when the ad is clicked \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | destinationURL | | \| Display name \| Ad destination URL \| \| --- \| --- \| \| Description \| URL that the browser will navigate to when the ad is clicked \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Display name | Ad destination URL | | Description | URL that the browser will navigate to when the ad is clicked | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| endDate \| \| --- \| \| \\| Display name \\| Campaign end date \\| \\| --- \\| --- \\| \\| Description \\| Date the campaign ended, exclusive \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Campaign end date \| \| Description \| Date the campaign ended, exclusive \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | endDate | | \| Display name \| Campaign end date \| \| --- \| --- \| \| Description \| Date the campaign ended, exclusive \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Display name | Campaign end date | | Description | Date the campaign ended, exclusive | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| engagedVisitors \| \| --- \| \| \\| Display name \\| Engaged visitors \\| \\| --- \\| --- \\| \\| Description \\| Number of new visitors who have viewed at least 3 pages on the site after viewing a prospecting ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Engaged visitors \| \| Description \| Number of new visitors who have viewed at least 3 pages on the site after viewing a prospecting ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | engagedVisitors | | \| Display name \| Engaged visitors \| \| --- \| --- \| \| Description \| Number of new visitors who have viewed at least 3 pages on the site after viewing a prospecting ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Display name | Engaged visitors | | Description | Number of new visitors who have viewed at least 3 pages on the site after viewing a prospecting ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| flights \| \| --- \| \| \\| Display name \\| Flights \\| \\| --- \\| --- \\| \\| Description \\| Scheduled flight periods when ads will be served. Null if there is no limitation \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Display name \| Flights \| \| Description \| Scheduled flight periods when ads will be served. Null if there is no limitation \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | flights | | \| Display name \| Flights \| \| --- \| --- \| \| Description \| Scheduled flight periods when ads will be served. Null if there is no limitation \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| | | Display name | Flights | | Description | Scheduled flight periods when ads will be served. Null if there is no limitation | | Field type | dimension | | Data type | [string.text.json](/apidocs/field-data-types#text) | | \| hasEdits \| \| --- \| \| \\| Display name \\| Has edits \\| \\| --- \\| --- \\| \\| Description \\| Whether or not the ad has been edited such that another ad has it's original ad parameter set to this ad's EID \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Display name \| Has edits \| \| Description \| Whether or not the ad has been edited such that another ad has it's original ad parameter set to this ad's EID \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | hasEdits | | \| Display name \| Has edits \| \| --- \| --- \| \| Description \| Whether or not the ad has been edited such that another ad has it's original ad parameter set to this ad's EID \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Display name | Has edits | | Description | Whether or not the ad has been edited such that another ad has it's original ad parameter set to this ad's EID | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| hasFutureCampaigns \| \| --- \| \| \\| Display name \\| Has future campaigns \\| \\| --- \\| --- \\| \\| Description \\| Whether or not the ad has the possibility of serving based on the adgroups & campaigns in which it inhabits \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Display name \| Has future campaigns \| \| Description \| Whether or not the ad has the possibility of serving based on the adgroups & campaigns in which it inhabits \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | hasFutureCampaigns | | \| Display name \| Has future campaigns \| \| --- \| --- \| \| Description \| Whether or not the ad has the possibility of serving based on the adgroups & campaigns in which it inhabits \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Display name | Has future campaigns | | Description | Whether or not the ad has the possibility of serving based on the adgroups & campaigns in which it inhabits | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| hasPendingEdits \| \| --- \| \| \\| Display name \\| Has pending edits \\| \\| --- \\| --- \\| \\| Description \\| Whether or not the ad has edits that must be reviewed by an AdRoll administrator \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Display name \| Has pending edits \| \| Description \| Whether or not the ad has edits that must be reviewed by an AdRoll administrator \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | hasPendingEdits | | \| Display name \| Has pending edits \| \| --- \| --- \| \| Description \| Whether or not the ad has edits that must be reviewed by an AdRoll administrator \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Display name | Has pending edits | | Description | Whether or not the ad has edits that must be reviewed by an AdRoll administrator | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| headline \| \| --- \| \| \\| Display name \\| Ad headline \\| \\| --- \\| --- \\| \\| Description \\| For Facebook ads, the text to be displayed as the ad's headline \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad headline \| \| Description \| For Facebook ads, the text to be displayed as the ad's headline \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | headline | | \| Display name \| Ad headline \| \| --- \| --- \| \| Description \| For Facebook ads, the text to be displayed as the ad's headline \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Ad headline | | Description | For Facebook ads, the text to be displayed as the ad's headline | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| height \| \| --- \| \| \\| Display name \\| Ad height \\| \\| --- \\| --- \\| \\| Description \\| Height in pixels of the ad's creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Ad height \| \| Description \| Height in pixels of the ad's creative \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | height | | \| Display name \| Ad height \| \| --- \| --- \| \| Description \| Height in pixels of the ad's creative \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Display name | Ad height | | Description | Height in pixels of the ad's creative | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| impressions \| \| --- \| \| \\| Display name \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Sum of the number of ad impressions and the number of unique-by-session email opens collected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions \| \| Description \| Sum of the number of ad impressions and the number of unique-by-session email opens collected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | impressions | | \| Display name \| Impressions \| \| --- \| --- \| \| Description \| Sum of the number of ad impressions and the number of unique-by-session email opens collected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Display name | Impressions | | Description | Sum of the number of ad impressions and the number of unique-by-session email opens collected | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| isOutlined \| \| --- \| \| \\| Display name \\| Is outlined \\| \\| --- \\| --- \\| \\| Description \\| Whether or not an outline has been applied to the ad to satisfy network compliance \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Display name \| Is outlined \| \| Description \| Whether or not an outline has been applied to the ad to satisfy network compliance \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | isOutlined | | \| Display name \| Is outlined \| \| --- \| --- \| \| Description \| Whether or not an outline has been applied to the ad to satisfy network compliance \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Display name | Is outlined | | Description | Whether or not an outline has been applied to the ad to satisfy network compliance | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| kpiMetric \| \| --- \| \| \\| Display name \\| KPI metric \\| \\| --- \\| --- \\| \\| Description \\| Metric being targeted by the campaign's bid strategy \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| KPI metric \| \| Description \| Metric being targeted by the campaign's bid strategy \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | kpiMetric | | \| Display name \| KPI metric \| \| --- \| --- \| \| Description \| Metric being targeted by the campaign's bid strategy \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | KPI metric | | Description | Metric being targeted by the campaign's bid strategy | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| message \| \| --- \| \| \\| Display name \\| Ad message \\| \\| --- \\| --- \\| \\| Description \\| For Facebook Newsfeed ads, the text to be displayed as the ad\s message \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad message \| \| Description \| For Facebook Newsfeed ads, the text to be displayed as the ad\s message \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | message | | \| Display name \| Ad message \| \| --- \| --- \| \| Description \| For Facebook Newsfeed ads, the text to be displayed as the ad\s message \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Ad message | | Description | For Facebook Newsfeed ads, the text to be displayed as the ad\s message | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| newVisitors \| \| --- \| \| \\| Display name \\| New visitors \\| \\| --- \\| --- \\| \\| Description \\| Number of new visitors who came to the site after viewing a prospecting ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| New visitors \| \| Description \| Number of new visitors who came to the site after viewing a prospecting ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | newVisitors | | \| Display name \| New visitors \| \| --- \| --- \| \| Description \| Number of new visitors who came to the site after viewing a prospecting ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Display name | New visitors | | Description | Number of new visitors who came to the site after viewing a prospecting ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| nonBouncedVisitors \| \| --- \| \| \\| Display name \\| Non-bounced visitors \\| \\| --- \\| --- \\| \\| Description \\| Visitors who have only viewed more than one page after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-bounced visitors \| \| Description \| Visitors who have only viewed more than one page after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | nonBouncedVisitors | | \| Display name \| Non-bounced visitors \| \| --- \| --- \| \| Description \| Visitors who have only viewed more than one page after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Display name | Non-bounced visitors | | Description | Visitors who have only viewed more than one page after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| originalAd \| \| --- \| \| \\| Display name \\| Original Ad \\| \\| --- \\| --- \\| \\| Description \\| EID of the ad that was edited to create the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Original Ad \| \| Description \| EID of the ad that was edited to create the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | originalAd | | \| Display name \| Original Ad \| \| --- \| --- \| \| Description \| EID of the ad that was edited to create the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Original Ad | | Description | EID of the ad that was edited to create the ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| outlineColor \| \| --- \| \| \\| Display name \\| Ad outline color \\| \\| --- \\| --- \\| \\| Description \\| Hexadecimal color code corresponding to the outline of an ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad outline color \| \| Description \| Hexadecimal color code corresponding to the outline of an ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | outlineColor | | \| Display name \| Ad outline color \| \| --- \| --- \| \| Description \| Hexadecimal color code corresponding to the outline of an ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Ad outline color | | Description | Hexadecimal color code corresponding to the outline of an ad | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| revenue \| \| --- \| \| \\| Display name \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| Revenue (amount) = View Revenue + Click Conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Revenue \| \| Description \| Revenue (amount) = View Revenue + Click Conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | revenue | | \| Display name \| Revenue \| \| --- \| --- \| \| Description \| Revenue (amount) = View Revenue + Click Conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Display name | Revenue | | Description | Revenue (amount) = View Revenue + Click Conversions | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| revenue_campaignCurrency \| \| --- \| \| \\| Display name \\| Revenue (account currency) \\| \\| --- \\| --- \\| \\| Description \\| Revenue (amount) in your campaign currency \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Revenue (account currency) \| \| Description \| Revenue (amount) in your campaign currency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | revenue_campaignCurrency | | \| Display name \| Revenue (account currency) \| \| --- \| --- \| \| Description \| Revenue (amount) in your campaign currency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Display name | Revenue (account currency) | | Description | Revenue (amount) in your campaign currency | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| spend \| \| --- \| \| \\| Display name \\| Cost (USD) \\| \\| --- \\| --- \\| \\| Description \\| Cost amount in USD \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost (USD) \| \| Description \| Cost amount in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | spend | | \| Display name \| Cost (USD) \| \| --- \| --- \| \| Description \| Cost amount in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Display name | Cost (USD) | | Description | Cost amount in USD | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| src \| \| --- \| \| \\| Display name \\| Ad source \\| \\| --- \\| --- \\| \\| Description \\| Ad's creative's source URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad source \| \| Description \| Ad's creative's source URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | src | | \| Display name \| Ad source \| \| --- \| --- \| \| Description \| Ad's creative's source URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| | | Display name | Ad source | | Description | Ad's creative's source URL | | Field type | dimension | | Data type | [string.text.url](/apidocs/field-data-types#text) | | \| startDate \| \| --- \| \| \\| Display name \\| Campaign start date \\| \\| --- \\| --- \\| \\| Description \\| Date the campaign started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Campaign start date \| \| Description \| Date the campaign started \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | startDate | | \| Display name \| Campaign start date \| \| --- \| --- \| \| Description \| Date the campaign started \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Display name | Campaign start date | | Description | Date the campaign started | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| validClicktag \| \| --- \| \| \\| Display name \\| Valid click tag \\| \\| --- \\| --- \\| \\| Description \\| Flag showing if the ad is in flash format, whether or not the clickTAG is compliant \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Display name \| Valid click tag \| \| Description \| Flag showing if the ad is in flash format, whether or not the clickTAG is compliant \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | validClicktag | | \| Display name \| Valid click tag \| \| --- \| --- \| \| Description \| Flag showing if the ad is in flash format, whether or not the clickTAG is compliant \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| | | Display name | Valid click tag | | Description | Flag showing if the ad is in flash format, whether or not the clickTAG is compliant | | Field type | dimension | | Data type | [bool](/apidocs/field-data-types#primitive) | | \| viewRevenue \| \| --- \| \| \\| Display name \\| View revenue \\| \\| --- \\| --- \\| \\| Description \\| View revenue amount \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| View revenue \| \| Description \| View revenue amount \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | viewRevenue | | \| Display name \| View revenue \| \| --- \| --- \| \| Description \| View revenue amount \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Display name | View revenue | | Description | View revenue amount | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| viewThroughs \| \| --- \| \| \\| Display name \\| View-through conversions \\| \\| --- \\| --- \\| \\| Description \\| View-through conversions amount \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| View-through conversions \| \| Description \| View-through conversions amount \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | viewThroughs | | \| Display name \| View-through conversions \| \| --- \| --- \| \| Description \| View-through conversions amount \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Display name | View-through conversions | | Description | View-through conversions amount | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| width \| \| --- \| \| \\| Display name \\| Ad width \\| \\| --- \\| --- \\| \\| Description \\| Width in pixels of the ad's creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Ad width \| \| Description \| Width in pixels of the ad's creative \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | width | | \| Display name \| Ad width \| \| --- \| --- \| \| Description \| Width in pixels of the ad's creative \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Display name | Ad width | | Description | Width in pixels of the ad's creative | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | ### Table: CAMPAIGN | \| advertisableCurrency \| \| --- \| \| \\| Display name \\| Advertiser currency \\| \\| --- \\| --- \\| \\| Description \\| Currency code (ISO-4217) use by the advertiser's account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Display name \| Advertiser currency \| \| Description \| Currency code (ISO-4217) use by the advertiser's account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | --- | | advertisableCurrency | | \| Display name \| Advertiser currency \| \| --- \| --- \| \| Description \| Currency code (ISO-4217) use by the advertiser's account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | Display name | Advertiser currency | | Description | Currency code (ISO-4217) use by the advertiser's account | | Field type | dimension | | Data type | [string.currency.code](/apidocs/field-data-types#currency) | | \| advertisableEid \| \| --- \| \| \\| Display name \\| Advertiser EID \\| \\| --- \\| --- \\| \\| Description \\| EID of the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Advertiser EID \| \| Description \| EID of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | advertisableEid | | \| Display name \| Advertiser EID \| \| --- \| --- \| \| Description \| EID of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Advertiser EID | | Description | EID of the advertiser | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| advertisableName \| \| --- \| \| \\| Display name \\| Advertiser \\| \\| --- \\| --- \\| \\| Description \\| Advertiser profile \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Advertiser \| \| Description \| Advertiser profile \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | advertisableName | | \| Display name \| Advertiser \| \| --- \| --- \| \| Description \| Advertiser profile \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Advertiser | | Description | Advertiser profile | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| bouncedVisitors \| \| --- \| \| \\| Display name \\| Bounced visitors \\| \\| --- \\| --- \\| \\| Description \\| Visitors who have only viewed one page and left the site after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Bounced visitors \| \| Description \| Visitors who have only viewed one page and left the site after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | bouncedVisitors | | \| Display name \| Bounced visitors \| \| --- \| --- \| \| Description \| Visitors who have only viewed one page and left the site after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Display name | Bounced visitors | | Description | Visitors who have only viewed one page and left the site after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| budget \| \| --- \| \| \\| Display name \\| Budget \\| \\| --- \\| --- \\| \\| Description \\| Daily budget of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Budget \| \| Description \| Daily budget of the campaign \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | budget | | \| Display name \| Budget \| \| --- \| --- \| \| Description \| Daily budget of the campaign \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Display name | Budget | | Description | Daily budget of the campaign | | Field type | dimension | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| campaignCreatedDate \| \| --- \| \| \\| Display name \\| Campaign created date \\| \\| --- \\| --- \\| \\| Description \\| Date the campaign was created \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Campaign created date \| \| Description \| Date the campaign was created \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | campaignCreatedDate | | \| Display name \| Campaign created date \| \| --- \| --- \| \| Description \| Date the campaign was created \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Display name | Campaign created date | | Description | Date the campaign was created | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| campaignEid \| \| --- \| \| \\| Display name \\| Campaign EID \\| \\| --- \\| --- \\| \\| Description \\| EID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign EID \| \| Description \| EID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaignEid | | \| Display name \| Campaign EID \| \| --- \| --- \| \| Description \| EID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Campaign EID | | Description | EID of the campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaignName \| \| --- \| \| \\| Display name \\| Campaign \\| \\| --- \\| --- \\| \\| Description \\| Name of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign \| \| Description \| Name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaignName | | \| Display name \| Campaign \| \| --- \| --- \| \| Description \| Name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Campaign | | Description | Name of the campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaignStatus \| \| --- \| \| \\| Display name \\| Campaign status \\| \\| --- \\| --- \\| \\| Description \\| Status of the campaign: running, ended, paused, review, draft, rejected or deleted \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign status \| \| Description \| Status of the campaign: running, ended, paused, review, draft, rejected or deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaignStatus | | \| Display name \| Campaign status \| \| --- \| --- \| \| Description \| Status of the campaign: running, ended, paused, review, draft, rejected or deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Campaign status | | Description | Status of the campaign: running, ended, paused, review, draft, rejected or deleted | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaignType \| \| --- \| \| \\| Display name \\| Campaign type \\| \\| --- \\| --- \\| \\| Description \\| Type for the campaign: prospecting, blended or retargeting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign type \| \| Description \| Type for the campaign: prospecting, blended or retargeting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | campaignType | | \| Display name \| Campaign type \| \| --- \| --- \| \| Description \| Type for the campaign: prospecting, blended or retargeting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Campaign type | | Description | Type for the campaign: prospecting, blended or retargeting | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| campaignUpdatedDate \| \| --- \| \| \\| Display name \\| Campaign updated date \\| \\| --- \\| --- \\| \\| Description \\| Date the campaign was last updated \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Campaign updated date \| \| Description \| Date the campaign was last updated \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | campaignUpdatedDate | | \| Display name \| Campaign updated date \| \| --- \| --- \| \| Description \| Date the campaign was last updated \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Display name | Campaign updated date | | Description | Date the campaign was last updated | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| channel \| \| --- \| \| \\| Display name \\| Channel \\| \\| --- \\| --- \\| \\| Description \\| Campaign channel: email, social or web \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Channel \| \| Description \| Campaign channel: email, social or web \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | channel | | \| Display name \| Channel \| \| --- \| --- \| \| Description \| Campaign channel: email, social or web \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Channel | | Description | Campaign channel: email, social or web | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| clickRevenue \| \| --- \| \| \\| Display name \\| Click revenue \\| \\| --- \\| --- \\| \\| Description \\| Click revenue amount \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Click revenue \| \| Description \| Click revenue amount \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | clickRevenue | | \| Display name \| Click revenue \| \| --- \| --- \| \| Description \| Click revenue amount \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Display name | Click revenue | | Description | Click revenue amount | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| clicks \| \| --- \| \| \\| Display name \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times an ad was clicked over the date range selected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks \| \| Description \| Number of times an ad was clicked over the date range selected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | clicks | | \| Display name \| Clicks \| \| --- \| --- \| \| Description \| Number of times an ad was clicked over the date range selected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Display name | Clicks | | Description | Number of times an ad was clicked over the date range selected | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| clickThroughConversionWindow \| \| --- \| \| \\| Display name \\| Click-through conversions duration (days) \\| \\| --- \\| --- \\| \\| Description \\| Duration of the advertiser's Click-through conversions conversion window in days \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Click-through conversions duration (days) \| \| Description \| Duration of the advertiser's Click-through conversions conversion window in days \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | clickThroughConversionWindow | | \| Display name \| Click-through conversions duration (days) \| \| --- \| --- \| \| Description \| Duration of the advertiser's Click-through conversions conversion window in days \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Display name | Click-through conversions duration (days) | | Description | Duration of the advertiser's Click-through conversions conversion window in days | | Field type | dimension | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| clickThroughs \| \| --- \| \| \\| Display name \\| Click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| Click-through conversions amount \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Click-through conversions \| \| Description \| Click-through conversions amount \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | clickThroughs | | \| Display name \| Click-through conversions \| \| --- \| --- \| \| Description \| Click-through conversions amount \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Display name | Click-through conversions | | Description | Click-through conversions amount | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| conversions \| \| --- \| \| \\| Display name \\| Conversions \\| \\| --- \\| --- \\| \\| Description \\| Conversions (count) = View Conversions + Click Conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Conversions \| \| Description \| Conversions (count) = View Conversions + Click Conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | conversions | | \| Display name \| Conversions \| \| --- \| --- \| \| Description \| Conversions (count) = View Conversions + Click Conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Display name | Conversions | | Description | Conversions (count) = View Conversions + Click Conversions | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| dataSourceName \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | dataSourceName | | \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Data source | | Description | The name of the source for this data, as listed on supermetrics.com/docs | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| date \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | date | | \| Display name \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Display name | Date | | Description | Date, e.g. 2017-01-31 | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| endDate \| \| --- \| \| \\| Display name \\| Campaign end date \\| \\| --- \\| --- \\| \\| Description \\| Date the campaign ended, exclusive \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Campaign end date \| \| Description \| Date the campaign ended, exclusive \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | endDate | | \| Display name \| Campaign end date \| \| --- \| --- \| \| Description \| Date the campaign ended, exclusive \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Display name | Campaign end date | | Description | Date the campaign ended, exclusive | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| engagedVisitors \| \| --- \| \| \\| Display name \\| Engaged visitors \\| \\| --- \\| --- \\| \\| Description \\| Number of new visitors who have viewed at least 3 pages on the site after viewing a prospecting ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Engaged visitors \| \| Description \| Number of new visitors who have viewed at least 3 pages on the site after viewing a prospecting ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | engagedVisitors | | \| Display name \| Engaged visitors \| \| --- \| --- \| \| Description \| Number of new visitors who have viewed at least 3 pages on the site after viewing a prospecting ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Display name | Engaged visitors | | Description | Number of new visitors who have viewed at least 3 pages on the site after viewing a prospecting ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| impressions \| \| --- \| \| \\| Display name \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Sum of the number of ad impressions and the number of unique-by-session email opens collected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions \| \| Description \| Sum of the number of ad impressions and the number of unique-by-session email opens collected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | impressions | | \| Display name \| Impressions \| \| --- \| --- \| \| Description \| Sum of the number of ad impressions and the number of unique-by-session email opens collected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Display name | Impressions | | Description | Sum of the number of ad impressions and the number of unique-by-session email opens collected | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| kpiCurrency \| \| --- \| \| \\| Display name \\| KPI currency \\| \\| --- \\| --- \\| \\| Description \\| ISO 4217 currency code for kpiGoal. If not provided assume the currency provided at the Advertiser level \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Display name \| KPI currency \| \| Description \| ISO 4217 currency code for kpiGoal. If not provided assume the currency provided at the Advertiser level \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | kpiCurrency | | \| Display name \| KPI currency \| \| --- \| --- \| \| Description \| ISO 4217 currency code for kpiGoal. If not provided assume the currency provided at the Advertiser level \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| | | Display name | KPI currency | | Description | ISO 4217 currency code for kpiGoal. If not provided assume the currency provided at the Advertiser level | | Field type | dimension | | Data type | [string.currency.code](/apidocs/field-data-types#currency) | | \| kpiGoal \| \| --- \| \| \\| Display name \\| KPI goal \\| \\| --- \\| --- \\| \\| Description \\| Goal for the kpiMetric that drives the campaign's bid strategy. Null for automatic \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| KPI goal \| \| Description \| Goal for the kpiMetric that drives the campaign's bid strategy. Null for automatic \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | kpiGoal | | \| Display name \| KPI goal \| \| --- \| --- \| \| Description \| Goal for the kpiMetric that drives the campaign's bid strategy. Null for automatic \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Display name | KPI goal | | Description | Goal for the kpiMetric that drives the campaign's bid strategy. Null for automatic | | Field type | dimension | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| kpiMetric \| \| --- \| \| \\| Display name \\| KPI metric \\| \\| --- \\| --- \\| \\| Description \\| Metric being targeted by the campaign's bid strategy \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| KPI metric \| \| Description \| Metric being targeted by the campaign's bid strategy \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | kpiMetric | | \| Display name \| KPI metric \| \| --- \| --- \| \| Description \| Metric being targeted by the campaign's bid strategy \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | KPI metric | | Description | Metric being targeted by the campaign's bid strategy | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| maxCpm \| \| --- \| \| \\| Display name \\| Max CPM \\| \\| --- \\| --- \\| \\| Description \\| Maximum CPM for the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Max CPM \| \| Description \| Maximum CPM for the campaign \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | maxCpm | | \| Display name \| Max CPM \| \| --- \| --- \| \| Description \| Maximum CPM for the campaign \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| | | Display name | Max CPM | | Description | Maximum CPM for the campaign | | Field type | dimension | | Data type | [float.number.value](/apidocs/field-data-types#number) | | \| newVisitors \| \| --- \| \| \\| Display name \\| New visitors \\| \\| --- \\| --- \\| \\| Description \\| Number of new visitors who came to the site after viewing a prospecting ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| New visitors \| \| Description \| Number of new visitors who came to the site after viewing a prospecting ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | newVisitors | | \| Display name \| New visitors \| \| --- \| --- \| \| Description \| Number of new visitors who came to the site after viewing a prospecting ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Display name | New visitors | | Description | Number of new visitors who came to the site after viewing a prospecting ad | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| nonBouncedVisitors \| \| --- \| \| \\| Display name \\| Non-bounced visitors \\| \\| --- \\| --- \\| \\| Description \\| Visitors who have only viewed more than one page after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-bounced visitors \| \| Description \| Visitors who have only viewed more than one page after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | nonBouncedVisitors | | \| Display name \| Non-bounced visitors \| \| --- \| --- \| \| Description \| Visitors who have only viewed more than one page after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Display name | Non-bounced visitors | | Description | Visitors who have only viewed more than one page after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) | | \| revenue \| \| --- \| \| \\| Display name \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| Revenue (amount) = View Revenue + Click Conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Revenue \| \| Description \| Revenue (amount) = View Revenue + Click Conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | revenue | | \| Display name \| Revenue \| \| --- \| --- \| \| Description \| Revenue (amount) = View Revenue + Click Conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Display name | Revenue | | Description | Revenue (amount) = View Revenue + Click Conversions | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| revenue_campaignCurrency \| \| --- \| \| \\| Display name \\| Revenue (account currency) \\| \\| --- \\| --- \\| \\| Description \\| Revenue (amount) in your campaign currency \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Revenue (account currency) \| \| Description \| Revenue (amount) in your campaign currency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | revenue_campaignCurrency | | \| Display name \| Revenue (account currency) \| \| --- \| --- \| \| Description \| Revenue (amount) in your campaign currency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Display name | Revenue (account currency) | | Description | Revenue (amount) in your campaign currency | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| source \| \| --- \| \| \\| Display name \\| Source \\| \\| --- \\| --- \\| \\| Description \\| Service responsible for the creation of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Source \| \| Description \| Service responsible for the creation of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | source | | \| Display name \| Source \| \| --- \| --- \| \| Description \| Service responsible for the creation of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| | | Display name | Source | | Description | Service responsible for the creation of the campaign | | Field type | dimension | | Data type | [string.text.value](/apidocs/field-data-types#text) | | \| spend \| \| --- \| \| \\| Display name \\| Cost (USD) \\| \\| --- \\| --- \\| \\| Description \\| Cost amount in USD \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost (USD) \| \| Description \| Cost amount in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | spend | | \| Display name \| Cost (USD) \| \| --- \| --- \| \| Description \| Cost amount in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Display name | Cost (USD) | | Description | Cost amount in USD | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| startDate \| \| --- \| \| \\| Display name \\| Campaign start date \\| \\| --- \\| --- \\| \\| Description \\| Date the campaign started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Campaign start date \| \| Description \| Date the campaign started \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | startDate | | \| Display name \| Campaign start date \| \| --- \| --- \| \| Description \| Date the campaign started \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| | | Display name | Campaign start date | | Description | Date the campaign started | | Field type | dimension | | Data type | [string.time.date](/apidocs/field-data-types#time) | | \| viewRevenue \| \| --- \| \| \\| Display name \\| View revenue \\| \\| --- \\| --- \\| \\| Description \\| View revenue amount \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| View revenue \| \| Description \| View revenue amount \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | viewRevenue | | \| Display name \| View revenue \| \| --- \| --- \| \| Description \| View revenue amount \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| | | Display name | View revenue | | Description | View revenue amount | | Field type | metric | | Data type | [float.currency.value](/apidocs/field-data-types#currency) | | \| viewThroughs \| \| --- \| \| \\| Display name \\| View-through conversions \\| \\| --- \\| --- \\| \\| Description \\| View-through conversions amount \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| View-through conversions \| \| Description \| View-through conversions amount \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | viewThroughs | | \| Display name \| View-through conversions \| \| --- \| --- \| \| Description \| View-through conversions amount \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| | | Display name | View-through conversions | | Description | View-through conversions amount | | Field type | metric | | Data type | [int.number.value](/apidocs/field-data-types#number) |