---
title: "AdRoll data warehouse table groups"
slug: "adroll-data-warehouse-table-groups"
description: "Explore the complete Supermetrics data warehouse table groups for AdRoll. See all the tables and the fields included in them."
updated: 2026-03-05T14:00:28Z
published: 2026-03-05T14:00:28Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# AdRoll data warehouse table groups

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### Table: AD

| \| adEid** \| \| --- \| \| \\| Display name \\| Ad EID \\| \\| --- \\| --- \\| \\| Description \\| EID of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad EID \| \| Description \| EID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| adEid** |
| \| Display name \| Ad EID \| \| --- \| --- \| \| Description \| EID of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad EID |
| Description | EID of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adFormat** \| \| --- \| \| \\| Display name \\| Ad format \\| \\| --- \\| --- \\| \\| Description \\| Format string. i.e. '300 wide x 250 high' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad format \| \| Description \| Format string. i.e. '300 wide x 250 high' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adFormat** |
| \| Display name \| Ad format \| \| --- \| --- \| \| Description \| Format string. i.e. '300 wide x 250 high' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad format |
| Description | Format string. i.e. '300 wide x 250 high' |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adFormatID** \| \| --- \| \| \\| Display name \\| Ad format ID \\| \\| --- \\| --- \\| \\| Description \\| Corresponding ad format ID in the AdRoll system \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad format ID \| \| Description \| Corresponding ad format ID in the AdRoll system \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adFormatID** |
| \| Display name \| Ad format ID \| \| --- \| --- \| \| Description \| Corresponding ad format ID in the AdRoll system \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad format ID |
| Description | Corresponding ad format ID in the AdRoll system |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adFormatName** \| \| --- \| \| \\| Display name \\| Ad format \\| \\| --- \\| --- \\| \\| Description \\| Format string. i.e. '300x250' \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad format \| \| Description \| Format string. i.e. '300x250' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adFormatName** |
| \| Display name \| Ad format \| \| --- \| --- \| \| Description \| Format string. i.e. '300x250' \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad format |
| Description | Format string. i.e. '300x250' |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adgroupEid** \| \| --- \| \| \\| Display name \\| Adgroup EID \\| \\| --- \\| --- \\| \\| Description \\| EID of the adgroup \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Adgroup EID \| \| Description \| EID of the adgroup \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adgroupEid** |
| \| Display name \| Adgroup EID \| \| --- \| --- \| \| Description \| EID of the adgroup \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Adgroup EID |
| Description | EID of the adgroup |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adgroupIsActive** \| \| --- \| \| \\| Display name \\| Is adgroup active \\| \\| --- \\| --- \\| \\| Description \\| Whether or not the adgroup is currently active \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Display name \| Is adgroup active \| \| Description \| Whether or not the adgroup is currently active \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| adgroupIsActive** |
| \| Display name \| Is adgroup active \| \| --- \| --- \| \| Description \| Whether or not the adgroup is currently active \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Display name | Is adgroup active |
| Description | Whether or not the adgroup is currently active |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| adgroupName** \| \| --- \| \| \\| Display name \\| Adgroup \\| \\| --- \\| --- \\| \\| Description \\| Name of the adgroup \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Adgroup \| \| Description \| Name of the adgroup \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adgroupName** |
| \| Display name \| Adgroup \| \| --- \| --- \| \| Description \| Name of the adgroup \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Adgroup |
| Description | Name of the adgroup |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adgroupStatus** \| \| --- \| \| \\| Display name \\| Adgroup status \\| \\| --- \\| --- \\| \\| Description \\| Adgroup status: approved, paused, draft, rejected or deleted \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Adgroup status \| \| Description \| Adgroup status: approved, paused, draft, rejected or deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adgroupStatus** |
| \| Display name \| Adgroup status \| \| --- \| --- \| \| Description \| Adgroup status: approved, paused, draft, rejected or deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Adgroup status |
| Description | Adgroup status: approved, paused, draft, rejected or deleted |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adIsActive** \| \| --- \| \| \\| Display name \\| Is ad active \\| \\| --- \\| --- \\| \\| Description \\| Whether or not the ad is currently active \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Display name \| Is ad active \| \| Description \| Whether or not the ad is currently active \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| adIsActive** |
| \| Display name \| Is ad active \| \| --- \| --- \| \| Description \| Whether or not the ad is currently active \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Display name | Is ad active |
| Description | Whether or not the ad is currently active |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| adName** \| \| --- \| \| \\| Display name \\| Ad \\| \\| --- \\| --- \\| \\| Description \\| Name of the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad \| \| Description \| Name of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adName** |
| \| Display name \| Ad \| \| --- \| --- \| \| Description \| Name of the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad |
| Description | Name of the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adOptimization** \| \| --- \| \| \\| Display name \\| Ad optimization \\| \\| --- \\| --- \\| \\| Description \\| Strategy used to optimize ads when multiple ads fit a single ad space \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad optimization \| \| Description \| Strategy used to optimize ads when multiple ads fit a single ad space \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adOptimization** |
| \| Display name \| Ad optimization \| \| --- \| --- \| \| Description \| Strategy used to optimize ads when multiple ads fit a single ad space \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad optimization |
| Description | Strategy used to optimize ads when multiple ads fit a single ad space |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adrollEID** \| \| --- \| \| \\| Display name \\| AdRoll EID \\| \\| --- \\| --- \\| \\| Description \\| AdRoll EID for prospecting ads \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| AdRoll EID \| \| Description \| AdRoll EID for prospecting ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adrollEID** |
| \| Display name \| AdRoll EID \| \| --- \| --- \| \| Description \| AdRoll EID for prospecting ads \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | AdRoll EID |
| Description | AdRoll EID for prospecting ads |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adStatus** \| \| --- \| \| \\| Display name \\| Ad status \\| \\| --- \\| --- \\| \\| Description \\| Ad status: approved, paused, review, draft, rejected or deleted \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad status \| \| Description \| Ad status: approved, paused, review, draft, rejected or deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adStatus** |
| \| Display name \| Ad status \| \| --- \| --- \| \| Description \| Ad status: approved, paused, review, draft, rejected or deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad status |
| Description | Ad status: approved, paused, review, draft, rejected or deleted |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| adType** \| \| --- \| \| \\| Display name \\| Ad type \\| \\| --- \\| --- \\| \\| Description \\| Ad type: liquid, image, flash or ad_network \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad type \| \| Description \| Ad type: liquid, image, flash or ad_network \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| adType** |
| \| Display name \| Ad type \| \| --- \| --- \| \| Description \| Ad type: liquid, image, flash or ad_network \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad type |
| Description | Ad type: liquid, image, flash or ad_network |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertisableCurrency** \| \| --- \| \| \\| Display name \\| Advertiser currency \\| \\| --- \\| --- \\| \\| Description \\| Currency code (ISO-4217) use by the advertiser's account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Display name \| Advertiser currency \| \| Description \| Currency code (ISO-4217) use by the advertiser's account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| advertisableCurrency** |
| \| Display name \| Advertiser currency \| \| --- \| --- \| \| Description \| Currency code (ISO-4217) use by the advertiser's account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Display name | Advertiser currency |
| Description | Currency code (ISO-4217) use by the advertiser's account |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |
| \| advertisableEid** \| \| --- \| \| \\| Display name \\| Advertiser EID \\| \\| --- \\| --- \\| \\| Description \\| EID of the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Advertiser EID \| \| Description \| EID of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertisableEid** |
| \| Display name \| Advertiser EID \| \| --- \| --- \| \| Description \| EID of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Advertiser EID |
| Description | EID of the advertiser |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertisableName** \| \| --- \| \| \\| Display name \\| Advertiser \\| \\| --- \\| --- \\| \\| Description \\| Advertiser profile \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Advertiser \| \| Description \| Advertiser profile \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertisableName** |
| \| Display name \| Advertiser \| \| --- \| --- \| \| Description \| Advertiser profile \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Advertiser |
| Description | Advertiser profile |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| body** \| \| --- \| \| \\| Display name \\| Ad body \\| \\| --- \\| --- \\| \\| Description \\| For Facebook ads, the text to be displayed as the ad's body \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad body \| \| Description \| For Facebook ads, the text to be displayed as the ad's body \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| body** |
| \| Display name \| Ad body \| \| --- \| --- \| \| Description \| For Facebook ads, the text to be displayed as the ad's body \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad body |
| Description | For Facebook ads, the text to be displayed as the ad's body |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| bouncedVisitors** \| \| --- \| \| \\| Display name \\| Bounced visitors \\| \\| --- \\| --- \\| \\| Description \\| Visitors who have only viewed one page and left the site after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Bounced visitors \| \| Description \| Visitors who have only viewed one page and left the site after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| bouncedVisitors** |
| \| Display name \| Bounced visitors \| \| --- \| --- \| \| Description \| Visitors who have only viewed one page and left the site after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Bounced visitors |
| Description | Visitors who have only viewed one page and left the site after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaignEid** \| \| --- \| \| \\| Display name \\| Campaign EID \\| \\| --- \\| --- \\| \\| Description \\| EID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign EID \| \| Description \| EID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignEid** |
| \| Display name \| Campaign EID \| \| --- \| --- \| \| Description \| EID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign EID |
| Description | EID of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignName** \| \| --- \| \| \\| Display name \\| Campaign \\| \\| --- \\| --- \\| \\| Description \\| Name of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign \| \| Description \| Name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignName** |
| \| Display name \| Campaign \| \| --- \| --- \| \| Description \| Name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign |
| Description | Name of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignStatus** \| \| --- \| \| \\| Display name \\| Campaign status \\| \\| --- \\| --- \\| \\| Description \\| Status of the campaign: running, ended, paused, review, draft, rejected or deleted \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign status \| \| Description \| Status of the campaign: running, ended, paused, review, draft, rejected or deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignStatus** |
| \| Display name \| Campaign status \| \| --- \| --- \| \| Description \| Status of the campaign: running, ended, paused, review, draft, rejected or deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign status |
| Description | Status of the campaign: running, ended, paused, review, draft, rejected or deleted |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignType** \| \| --- \| \| \\| Display name \\| Campaign type \\| \\| --- \\| --- \\| \\| Description \\| Type for the campaign: prospecting, blended or retargeting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign type \| \| Description \| Type for the campaign: prospecting, blended or retargeting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignType** |
| \| Display name \| Campaign type \| \| --- \| --- \| \| Description \| Type for the campaign: prospecting, blended or retargeting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign type |
| Description | Type for the campaign: prospecting, blended or retargeting |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| channel** \| \| --- \| \| \\| Display name \\| Channel \\| \\| --- \\| --- \\| \\| Description \\| Campaign channel: email, social or web \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Channel \| \| Description \| Campaign channel: email, social or web \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| channel** |
| \| Display name \| Channel \| \| --- \| --- \| \| Description \| Campaign channel: email, social or web \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Channel |
| Description | Campaign channel: email, social or web |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| clickRevenue** \| \| --- \| \| \\| Display name \\| Click revenue \\| \\| --- \\| --- \\| \\| Description \\| Click revenue amount \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Click revenue \| \| Description \| Click revenue amount \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| clickRevenue** |
| \| Display name \| Click revenue \| \| --- \| --- \| \| Description \| Click revenue amount \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Click revenue |
| Description | Click revenue amount |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| clicks** \| \| --- \| \| \\| Display name \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times an ad was clicked over the date range selected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks \| \| Description \| Number of times an ad was clicked over the date range selected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks** |
| \| Display name \| Clicks \| \| --- \| --- \| \| Description \| Number of times an ad was clicked over the date range selected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Clicks |
| Description | Number of times an ad was clicked over the date range selected |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| clickThroughConversionWindow** \| \| --- \| \| \\| Display name \\| Click-through conversions duration (days) \\| \\| --- \\| --- \\| \\| Description \\| Duration of the advertiser's Click-through conversions conversion window in days \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Click-through conversions duration (days) \| \| Description \| Duration of the advertiser's Click-through conversions conversion window in days \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clickThroughConversionWindow** |
| \| Display name \| Click-through conversions duration (days) \| \| --- \| --- \| \| Description \| Duration of the advertiser's Click-through conversions conversion window in days \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Click-through conversions duration (days) |
| Description | Duration of the advertiser's Click-through conversions conversion window in days |
| Field type | dimension |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| clickThroughs** \| \| --- \| \| \\| Display name \\| Click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| Click-through conversions amount \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Click-through conversions \| \| Description \| Click-through conversions amount \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clickThroughs** |
| \| Display name \| Click-through conversions \| \| --- \| --- \| \| Description \| Click-through conversions amount \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Click-through conversions |
| Description | Click-through conversions amount |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions** \| \| --- \| \| \\| Display name \\| Conversions \\| \\| --- \\| --- \\| \\| Description \\| Conversions (count) = View Conversions + Click Conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Conversions \| \| Description \| Conversions (count) = View Conversions + Click Conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions** |
| \| Display name \| Conversions \| \| --- \| --- \| \| Description \| Conversions (count) = View Conversions + Click Conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Conversions |
| Description | Conversions (count) = View Conversions + Click Conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date** |
| \| Display name \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| destinationURL** \| \| --- \| \| \\| Display name \\| Ad destination URL \\| \\| --- \\| --- \\| \\| Description \\| URL that the browser will navigate to when the ad is clicked \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad destination URL \| \| Description \| URL that the browser will navigate to when the ad is clicked \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| destinationURL** |
| \| Display name \| Ad destination URL \| \| --- \| --- \| \| Description \| URL that the browser will navigate to when the ad is clicked \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Display name | Ad destination URL |
| Description | URL that the browser will navigate to when the ad is clicked |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| endDate** \| \| --- \| \| \\| Display name \\| Campaign end date \\| \\| --- \\| --- \\| \\| Description \\| Date the campaign ended, exclusive \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Campaign end date \| \| Description \| Date the campaign ended, exclusive \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| endDate** |
| \| Display name \| Campaign end date \| \| --- \| --- \| \| Description \| Date the campaign ended, exclusive \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Campaign end date |
| Description | Date the campaign ended, exclusive |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| engagedVisitors** \| \| --- \| \| \\| Display name \\| Engaged visitors \\| \\| --- \\| --- \\| \\| Description \\| Number of new visitors who have viewed at least 3 pages on the site after viewing a prospecting ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Engaged visitors \| \| Description \| Number of new visitors who have viewed at least 3 pages on the site after viewing a prospecting ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| engagedVisitors** |
| \| Display name \| Engaged visitors \| \| --- \| --- \| \| Description \| Number of new visitors who have viewed at least 3 pages on the site after viewing a prospecting ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Engaged visitors |
| Description | Number of new visitors who have viewed at least 3 pages on the site after viewing a prospecting ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| flights** \| \| --- \| \| \\| Display name \\| Flights \\| \\| --- \\| --- \\| \\| Description \\| Scheduled flight periods when ads will be served. Null if there is no limitation \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.json](/apidocs/field-data-types#text) \\| \| \| Display name \| Flights \| \| Description \| Scheduled flight periods when ads will be served. Null if there is no limitation \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| flights** |
| \| Display name \| Flights \| \| --- \| --- \| \| Description \| Scheduled flight periods when ads will be served. Null if there is no limitation \| \| Field type \| dimension \| \| Data type \| [string.text.json](/apidocs/field-data-types#text) \| |
| Display name | Flights |
| Description | Scheduled flight periods when ads will be served. Null if there is no limitation |
| Field type | dimension |
| Data type | [string.text.json](/apidocs/field-data-types#text) |
| \| hasEdits** \| \| --- \| \| \\| Display name \\| Has edits \\| \\| --- \\| --- \\| \\| Description \\| Whether or not the ad has been edited such that another ad has it's original ad parameter set to this ad's EID \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Display name \| Has edits \| \| Description \| Whether or not the ad has been edited such that another ad has it's original ad parameter set to this ad's EID \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| hasEdits** |
| \| Display name \| Has edits \| \| --- \| --- \| \| Description \| Whether or not the ad has been edited such that another ad has it's original ad parameter set to this ad's EID \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Display name | Has edits |
| Description | Whether or not the ad has been edited such that another ad has it's original ad parameter set to this ad's EID |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| hasFutureCampaigns** \| \| --- \| \| \\| Display name \\| Has future campaigns \\| \\| --- \\| --- \\| \\| Description \\| Whether or not the ad has the possibility of serving based on the adgroups & campaigns in which it inhabits \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Display name \| Has future campaigns \| \| Description \| Whether or not the ad has the possibility of serving based on the adgroups & campaigns in which it inhabits \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| hasFutureCampaigns** |
| \| Display name \| Has future campaigns \| \| --- \| --- \| \| Description \| Whether or not the ad has the possibility of serving based on the adgroups & campaigns in which it inhabits \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Display name | Has future campaigns |
| Description | Whether or not the ad has the possibility of serving based on the adgroups & campaigns in which it inhabits |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| hasPendingEdits** \| \| --- \| \| \\| Display name \\| Has pending edits \\| \\| --- \\| --- \\| \\| Description \\| Whether or not the ad has edits that must be reviewed by an AdRoll administrator \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Display name \| Has pending edits \| \| Description \| Whether or not the ad has edits that must be reviewed by an AdRoll administrator \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| hasPendingEdits** |
| \| Display name \| Has pending edits \| \| --- \| --- \| \| Description \| Whether or not the ad has edits that must be reviewed by an AdRoll administrator \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Display name | Has pending edits |
| Description | Whether or not the ad has edits that must be reviewed by an AdRoll administrator |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| headline** \| \| --- \| \| \\| Display name \\| Ad headline \\| \\| --- \\| --- \\| \\| Description \\| For Facebook ads, the text to be displayed as the ad's headline \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad headline \| \| Description \| For Facebook ads, the text to be displayed as the ad's headline \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| headline** |
| \| Display name \| Ad headline \| \| --- \| --- \| \| Description \| For Facebook ads, the text to be displayed as the ad's headline \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad headline |
| Description | For Facebook ads, the text to be displayed as the ad's headline |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| height** \| \| --- \| \| \\| Display name \\| Ad height \\| \\| --- \\| --- \\| \\| Description \\| Height in pixels of the ad's creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Ad height \| \| Description \| Height in pixels of the ad's creative \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| height** |
| \| Display name \| Ad height \| \| --- \| --- \| \| Description \| Height in pixels of the ad's creative \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Ad height |
| Description | Height in pixels of the ad's creative |
| Field type | dimension |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| impressions** \| \| --- \| \| \\| Display name \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Sum of the number of ad impressions and the number of unique-by-session email opens collected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions \| \| Description \| Sum of the number of ad impressions and the number of unique-by-session email opens collected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressions** |
| \| Display name \| Impressions \| \| --- \| --- \| \| Description \| Sum of the number of ad impressions and the number of unique-by-session email opens collected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions |
| Description | Sum of the number of ad impressions and the number of unique-by-session email opens collected |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| isOutlined** \| \| --- \| \| \\| Display name \\| Is outlined \\| \\| --- \\| --- \\| \\| Description \\| Whether or not an outline has been applied to the ad to satisfy network compliance \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Display name \| Is outlined \| \| Description \| Whether or not an outline has been applied to the ad to satisfy network compliance \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| isOutlined** |
| \| Display name \| Is outlined \| \| --- \| --- \| \| Description \| Whether or not an outline has been applied to the ad to satisfy network compliance \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Display name | Is outlined |
| Description | Whether or not an outline has been applied to the ad to satisfy network compliance |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| kpiMetric** \| \| --- \| \| \\| Display name \\| KPI metric \\| \\| --- \\| --- \\| \\| Description \\| Metric being targeted by the campaign's bid strategy \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| KPI metric \| \| Description \| Metric being targeted by the campaign's bid strategy \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| kpiMetric** |
| \| Display name \| KPI metric \| \| --- \| --- \| \| Description \| Metric being targeted by the campaign's bid strategy \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | KPI metric |
| Description | Metric being targeted by the campaign's bid strategy |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| message** \| \| --- \| \| \\| Display name \\| Ad message \\| \\| --- \\| --- \\| \\| Description \\| For Facebook Newsfeed ads, the text to be displayed as the ad\s message \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad message \| \| Description \| For Facebook Newsfeed ads, the text to be displayed as the ad\s message \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| message** |
| \| Display name \| Ad message \| \| --- \| --- \| \| Description \| For Facebook Newsfeed ads, the text to be displayed as the ad\s message \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad message |
| Description | For Facebook Newsfeed ads, the text to be displayed as the ad\s message |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| newVisitors** \| \| --- \| \| \\| Display name \\| New visitors \\| \\| --- \\| --- \\| \\| Description \\| Number of new visitors who came to the site after viewing a prospecting ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| New visitors \| \| Description \| Number of new visitors who came to the site after viewing a prospecting ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| newVisitors** |
| \| Display name \| New visitors \| \| --- \| --- \| \| Description \| Number of new visitors who came to the site after viewing a prospecting ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | New visitors |
| Description | Number of new visitors who came to the site after viewing a prospecting ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| nonBouncedVisitors** \| \| --- \| \| \\| Display name \\| Non-bounced visitors \\| \\| --- \\| --- \\| \\| Description \\| Visitors who have only viewed more than one page after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-bounced visitors \| \| Description \| Visitors who have only viewed more than one page after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| nonBouncedVisitors** |
| \| Display name \| Non-bounced visitors \| \| --- \| --- \| \| Description \| Visitors who have only viewed more than one page after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-bounced visitors |
| Description | Visitors who have only viewed more than one page after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| originalAd** \| \| --- \| \| \\| Display name \\| Original Ad \\| \\| --- \\| --- \\| \\| Description \\| EID of the ad that was edited to create the ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Original Ad \| \| Description \| EID of the ad that was edited to create the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| originalAd** |
| \| Display name \| Original Ad \| \| --- \| --- \| \| Description \| EID of the ad that was edited to create the ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Original Ad |
| Description | EID of the ad that was edited to create the ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| outlineColor** \| \| --- \| \| \\| Display name \\| Ad outline color \\| \\| --- \\| --- \\| \\| Description \\| Hexadecimal color code corresponding to the outline of an ad \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad outline color \| \| Description \| Hexadecimal color code corresponding to the outline of an ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| outlineColor** |
| \| Display name \| Ad outline color \| \| --- \| --- \| \| Description \| Hexadecimal color code corresponding to the outline of an ad \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad outline color |
| Description | Hexadecimal color code corresponding to the outline of an ad |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| revenue** \| \| --- \| \| \\| Display name \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| Revenue (amount) = View Revenue + Click Conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Revenue \| \| Description \| Revenue (amount) = View Revenue + Click Conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| revenue** |
| \| Display name \| Revenue \| \| --- \| --- \| \| Description \| Revenue (amount) = View Revenue + Click Conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Revenue |
| Description | Revenue (amount) = View Revenue + Click Conversions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| revenue_campaignCurrency** \| \| --- \| \| \\| Display name \\| Revenue (account currency) \\| \\| --- \\| --- \\| \\| Description \\| Revenue (amount) in your campaign currency \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Revenue (account currency) \| \| Description \| Revenue (amount) in your campaign currency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| revenue_campaignCurrency** |
| \| Display name \| Revenue (account currency) \| \| --- \| --- \| \| Description \| Revenue (amount) in your campaign currency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Revenue (account currency) |
| Description | Revenue (amount) in your campaign currency |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| spend** \| \| --- \| \| \\| Display name \\| Cost (USD) \\| \\| --- \\| --- \\| \\| Description \\| Cost amount in USD \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost (USD) \| \| Description \| Cost amount in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| spend** |
| \| Display name \| Cost (USD) \| \| --- \| --- \| \| Description \| Cost amount in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost (USD) |
| Description | Cost amount in USD |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| src** \| \| --- \| \| \\| Display name \\| Ad source \\| \\| --- \\| --- \\| \\| Description \\| Ad's creative's source URL \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.url](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad source \| \| Description \| Ad's creative's source URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| src** |
| \| Display name \| Ad source \| \| --- \| --- \| \| Description \| Ad's creative's source URL \| \| Field type \| dimension \| \| Data type \| [string.text.url](/apidocs/field-data-types#text) \| |
| Display name | Ad source |
| Description | Ad's creative's source URL |
| Field type | dimension |
| Data type | [string.text.url](/apidocs/field-data-types#text) |
| \| startDate** \| \| --- \| \| \\| Display name \\| Campaign start date \\| \\| --- \\| --- \\| \\| Description \\| Date the campaign started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Campaign start date \| \| Description \| Date the campaign started \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| startDate** |
| \| Display name \| Campaign start date \| \| --- \| --- \| \| Description \| Date the campaign started \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Campaign start date |
| Description | Date the campaign started |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| validClicktag** \| \| --- \| \| \\| Display name \\| Valid click tag \\| \\| --- \\| --- \\| \\| Description \\| Flag showing if the ad is in flash format, whether or not the clickTAG is compliant \\| \\| Field type \\| dimension \\| \\| Data type \\| [bool](/apidocs/field-data-types#primitive) \\| \| \| Display name \| Valid click tag \| \| Description \| Flag showing if the ad is in flash format, whether or not the clickTAG is compliant \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| validClicktag** |
| \| Display name \| Valid click tag \| \| --- \| --- \| \| Description \| Flag showing if the ad is in flash format, whether or not the clickTAG is compliant \| \| Field type \| dimension \| \| Data type \| [bool](/apidocs/field-data-types#primitive) \| |
| Display name | Valid click tag |
| Description | Flag showing if the ad is in flash format, whether or not the clickTAG is compliant |
| Field type | dimension |
| Data type | [bool](/apidocs/field-data-types#primitive) |
| \| viewRevenue** \| \| --- \| \| \\| Display name \\| View revenue \\| \\| --- \\| --- \\| \\| Description \\| View revenue amount \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| View revenue \| \| Description \| View revenue amount \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| viewRevenue** |
| \| Display name \| View revenue \| \| --- \| --- \| \| Description \| View revenue amount \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | View revenue |
| Description | View revenue amount |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| viewThroughs** \| \| --- \| \| \\| Display name \\| View-through conversions \\| \\| --- \\| --- \\| \\| Description \\| View-through conversions amount \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| View-through conversions \| \| Description \| View-through conversions amount \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viewThroughs** |
| \| Display name \| View-through conversions \| \| --- \| --- \| \| Description \| View-through conversions amount \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | View-through conversions |
| Description | View-through conversions amount |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| width** \| \| --- \| \| \\| Display name \\| Ad width \\| \\| --- \\| --- \\| \\| Description \\| Width in pixels of the ad's creative \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Ad width \| \| Description \| Width in pixels of the ad's creative \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| width** |
| \| Display name \| Ad width \| \| --- \| --- \| \| Description \| Width in pixels of the ad's creative \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Ad width |
| Description | Width in pixels of the ad's creative |
| Field type | dimension |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### Table: CAMPAIGN

| \| advertisableCurrency** \| \| --- \| \| \\| Display name \\| Advertiser currency \\| \\| --- \\| --- \\| \\| Description \\| Currency code (ISO-4217) use by the advertiser's account \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Display name \| Advertiser currency \| \| Description \| Currency code (ISO-4217) use by the advertiser's account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| --- |
| advertisableCurrency** |
| \| Display name \| Advertiser currency \| \| --- \| --- \| \| Description \| Currency code (ISO-4217) use by the advertiser's account \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Display name | Advertiser currency |
| Description | Currency code (ISO-4217) use by the advertiser's account |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |
| \| advertisableEid** \| \| --- \| \| \\| Display name \\| Advertiser EID \\| \\| --- \\| --- \\| \\| Description \\| EID of the advertiser \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Advertiser EID \| \| Description \| EID of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertisableEid** |
| \| Display name \| Advertiser EID \| \| --- \| --- \| \| Description \| EID of the advertiser \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Advertiser EID |
| Description | EID of the advertiser |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| advertisableName** \| \| --- \| \| \\| Display name \\| Advertiser \\| \\| --- \\| --- \\| \\| Description \\| Advertiser profile \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Advertiser \| \| Description \| Advertiser profile \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| advertisableName** |
| \| Display name \| Advertiser \| \| --- \| --- \| \| Description \| Advertiser profile \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Advertiser |
| Description | Advertiser profile |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| bouncedVisitors** \| \| --- \| \| \\| Display name \\| Bounced visitors \\| \\| --- \\| --- \\| \\| Description \\| Visitors who have only viewed one page and left the site after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Bounced visitors \| \| Description \| Visitors who have only viewed one page and left the site after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| bouncedVisitors** |
| \| Display name \| Bounced visitors \| \| --- \| --- \| \| Description \| Visitors who have only viewed one page and left the site after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Bounced visitors |
| Description | Visitors who have only viewed one page and left the site after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| budget** \| \| --- \| \| \\| Display name \\| Budget \\| \\| --- \\| --- \\| \\| Description \\| Daily budget of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Budget \| \| Description \| Daily budget of the campaign \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| budget** |
| \| Display name \| Budget \| \| --- \| --- \| \| Description \| Daily budget of the campaign \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Display name | Budget |
| Description | Daily budget of the campaign |
| Field type | dimension |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| campaignCreatedDate** \| \| --- \| \| \\| Display name \\| Campaign created date \\| \\| --- \\| --- \\| \\| Description \\| Date the campaign was created \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Campaign created date \| \| Description \| Date the campaign was created \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaignCreatedDate** |
| \| Display name \| Campaign created date \| \| --- \| --- \| \| Description \| Date the campaign was created \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Campaign created date |
| Description | Date the campaign was created |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| campaignEid** \| \| --- \| \| \\| Display name \\| Campaign EID \\| \\| --- \\| --- \\| \\| Description \\| EID of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign EID \| \| Description \| EID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignEid** |
| \| Display name \| Campaign EID \| \| --- \| --- \| \| Description \| EID of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign EID |
| Description | EID of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignName** \| \| --- \| \| \\| Display name \\| Campaign \\| \\| --- \\| --- \\| \\| Description \\| Name of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign \| \| Description \| Name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignName** |
| \| Display name \| Campaign \| \| --- \| --- \| \| Description \| Name of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign |
| Description | Name of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignStatus** \| \| --- \| \| \\| Display name \\| Campaign status \\| \\| --- \\| --- \\| \\| Description \\| Status of the campaign: running, ended, paused, review, draft, rejected or deleted \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign status \| \| Description \| Status of the campaign: running, ended, paused, review, draft, rejected or deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignStatus** |
| \| Display name \| Campaign status \| \| --- \| --- \| \| Description \| Status of the campaign: running, ended, paused, review, draft, rejected or deleted \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign status |
| Description | Status of the campaign: running, ended, paused, review, draft, rejected or deleted |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignType** \| \| --- \| \| \\| Display name \\| Campaign type \\| \\| --- \\| --- \\| \\| Description \\| Type for the campaign: prospecting, blended or retargeting \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign type \| \| Description \| Type for the campaign: prospecting, blended or retargeting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignType** |
| \| Display name \| Campaign type \| \| --- \| --- \| \| Description \| Type for the campaign: prospecting, blended or retargeting \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign type |
| Description | Type for the campaign: prospecting, blended or retargeting |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignUpdatedDate** \| \| --- \| \| \\| Display name \\| Campaign updated date \\| \\| --- \\| --- \\| \\| Description \\| Date the campaign was last updated \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Campaign updated date \| \| Description \| Date the campaign was last updated \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| campaignUpdatedDate** |
| \| Display name \| Campaign updated date \| \| --- \| --- \| \| Description \| Date the campaign was last updated \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Campaign updated date |
| Description | Date the campaign was last updated |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| channel** \| \| --- \| \| \\| Display name \\| Channel \\| \\| --- \\| --- \\| \\| Description \\| Campaign channel: email, social or web \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Channel \| \| Description \| Campaign channel: email, social or web \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| channel** |
| \| Display name \| Channel \| \| --- \| --- \| \| Description \| Campaign channel: email, social or web \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Channel |
| Description | Campaign channel: email, social or web |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| clickRevenue** \| \| --- \| \| \\| Display name \\| Click revenue \\| \\| --- \\| --- \\| \\| Description \\| Click revenue amount \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Click revenue \| \| Description \| Click revenue amount \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| clickRevenue** |
| \| Display name \| Click revenue \| \| --- \| --- \| \| Description \| Click revenue amount \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Click revenue |
| Description | Click revenue amount |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| clicks** \| \| --- \| \| \\| Display name \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| Number of times an ad was clicked over the date range selected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks \| \| Description \| Number of times an ad was clicked over the date range selected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks** |
| \| Display name \| Clicks \| \| --- \| --- \| \| Description \| Number of times an ad was clicked over the date range selected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Clicks |
| Description | Number of times an ad was clicked over the date range selected |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| clickThroughConversionWindow** \| \| --- \| \| \\| Display name \\| Click-through conversions duration (days) \\| \\| --- \\| --- \\| \\| Description \\| Duration of the advertiser's Click-through conversions conversion window in days \\| \\| Field type \\| dimension \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Click-through conversions duration (days) \| \| Description \| Duration of the advertiser's Click-through conversions conversion window in days \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clickThroughConversionWindow** |
| \| Display name \| Click-through conversions duration (days) \| \| --- \| --- \| \| Description \| Duration of the advertiser's Click-through conversions conversion window in days \| \| Field type \| dimension \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Click-through conversions duration (days) |
| Description | Duration of the advertiser's Click-through conversions conversion window in days |
| Field type | dimension |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| clickThroughs** \| \| --- \| \| \\| Display name \\| Click-through conversions \\| \\| --- \\| --- \\| \\| Description \\| Click-through conversions amount \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Click-through conversions \| \| Description \| Click-through conversions amount \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clickThroughs** |
| \| Display name \| Click-through conversions \| \| --- \| --- \| \| Description \| Click-through conversions amount \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Click-through conversions |
| Description | Click-through conversions amount |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| conversions** \| \| --- \| \| \\| Display name \\| Conversions \\| \\| --- \\| --- \\| \\| Description \\| Conversions (count) = View Conversions + Click Conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Conversions \| \| Description \| Conversions (count) = View Conversions + Click Conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions** |
| \| Display name \| Conversions \| \| --- \| --- \| \| Description \| Conversions (count) = View Conversions + Click Conversions \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Conversions |
| Description | Conversions (count) = View Conversions + Click Conversions |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date** |
| \| Display name \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| endDate** \| \| --- \| \| \\| Display name \\| Campaign end date \\| \\| --- \\| --- \\| \\| Description \\| Date the campaign ended, exclusive \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Campaign end date \| \| Description \| Date the campaign ended, exclusive \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| endDate** |
| \| Display name \| Campaign end date \| \| --- \| --- \| \| Description \| Date the campaign ended, exclusive \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Campaign end date |
| Description | Date the campaign ended, exclusive |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| engagedVisitors** \| \| --- \| \| \\| Display name \\| Engaged visitors \\| \\| --- \\| --- \\| \\| Description \\| Number of new visitors who have viewed at least 3 pages on the site after viewing a prospecting ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Engaged visitors \| \| Description \| Number of new visitors who have viewed at least 3 pages on the site after viewing a prospecting ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| engagedVisitors** |
| \| Display name \| Engaged visitors \| \| --- \| --- \| \| Description \| Number of new visitors who have viewed at least 3 pages on the site after viewing a prospecting ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Engaged visitors |
| Description | Number of new visitors who have viewed at least 3 pages on the site after viewing a prospecting ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| impressions** \| \| --- \| \| \\| Display name \\| Impressions \\| \\| --- \\| --- \\| \\| Description \\| Sum of the number of ad impressions and the number of unique-by-session email opens collected \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions \| \| Description \| Sum of the number of ad impressions and the number of unique-by-session email opens collected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressions** |
| \| Display name \| Impressions \| \| --- \| --- \| \| Description \| Sum of the number of ad impressions and the number of unique-by-session email opens collected \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions |
| Description | Sum of the number of ad impressions and the number of unique-by-session email opens collected |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| kpiCurrency** \| \| --- \| \| \\| Display name \\| KPI currency \\| \\| --- \\| --- \\| \\| Description \\| ISO 4217 currency code for kpiGoal. If not provided assume the currency provided at the Advertiser level \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.currency.code](/apidocs/field-data-types#currency) \\| \| \| Display name \| KPI currency \| \| Description \| ISO 4217 currency code for kpiGoal. If not provided assume the currency provided at the Advertiser level \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| kpiCurrency** |
| \| Display name \| KPI currency \| \| --- \| --- \| \| Description \| ISO 4217 currency code for kpiGoal. If not provided assume the currency provided at the Advertiser level \| \| Field type \| dimension \| \| Data type \| [string.currency.code](/apidocs/field-data-types#currency) \| |
| Display name | KPI currency |
| Description | ISO 4217 currency code for kpiGoal. If not provided assume the currency provided at the Advertiser level |
| Field type | dimension |
| Data type | [string.currency.code](/apidocs/field-data-types#currency) |
| \| kpiGoal** \| \| --- \| \| \\| Display name \\| KPI goal \\| \\| --- \\| --- \\| \\| Description \\| Goal for the kpiMetric that drives the campaign's bid strategy. Null for automatic \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| KPI goal \| \| Description \| Goal for the kpiMetric that drives the campaign's bid strategy. Null for automatic \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| kpiGoal** |
| \| Display name \| KPI goal \| \| --- \| --- \| \| Description \| Goal for the kpiMetric that drives the campaign's bid strategy. Null for automatic \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Display name | KPI goal |
| Description | Goal for the kpiMetric that drives the campaign's bid strategy. Null for automatic |
| Field type | dimension |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| kpiMetric** \| \| --- \| \| \\| Display name \\| KPI metric \\| \\| --- \\| --- \\| \\| Description \\| Metric being targeted by the campaign's bid strategy \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| KPI metric \| \| Description \| Metric being targeted by the campaign's bid strategy \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| kpiMetric** |
| \| Display name \| KPI metric \| \| --- \| --- \| \| Description \| Metric being targeted by the campaign's bid strategy \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | KPI metric |
| Description | Metric being targeted by the campaign's bid strategy |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| maxCpm** \| \| --- \| \| \\| Display name \\| Max CPM \\| \\| --- \\| --- \\| \\| Description \\| Maximum CPM for the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Max CPM \| \| Description \| Maximum CPM for the campaign \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| maxCpm** |
| \| Display name \| Max CPM \| \| --- \| --- \| \| Description \| Maximum CPM for the campaign \| \| Field type \| dimension \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Display name | Max CPM |
| Description | Maximum CPM for the campaign |
| Field type | dimension |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| newVisitors** \| \| --- \| \| \\| Display name \\| New visitors \\| \\| --- \\| --- \\| \\| Description \\| Number of new visitors who came to the site after viewing a prospecting ad \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| New visitors \| \| Description \| Number of new visitors who came to the site after viewing a prospecting ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| newVisitors** |
| \| Display name \| New visitors \| \| --- \| --- \| \| Description \| Number of new visitors who came to the site after viewing a prospecting ad \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | New visitors |
| Description | Number of new visitors who came to the site after viewing a prospecting ad |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| nonBouncedVisitors** \| \| --- \| \| \\| Display name \\| Non-bounced visitors \\| \\| --- \\| --- \\| \\| Description \\| Visitors who have only viewed more than one page after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-bounced visitors \| \| Description \| Visitors who have only viewed more than one page after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| nonBouncedVisitors** |
| \| Display name \| Non-bounced visitors \| \| --- \| --- \| \| Description \| Visitors who have only viewed more than one page after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-bounced visitors |
| Description | Visitors who have only viewed more than one page after viewing a prospecting ad. Please note that this field will be removed on 2022-04-28 |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| revenue** \| \| --- \| \| \\| Display name \\| Revenue \\| \\| --- \\| --- \\| \\| Description \\| Revenue (amount) = View Revenue + Click Conversions \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Revenue \| \| Description \| Revenue (amount) = View Revenue + Click Conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| revenue** |
| \| Display name \| Revenue \| \| --- \| --- \| \| Description \| Revenue (amount) = View Revenue + Click Conversions \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Revenue |
| Description | Revenue (amount) = View Revenue + Click Conversions |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| revenue_campaignCurrency** \| \| --- \| \| \\| Display name \\| Revenue (account currency) \\| \\| --- \\| --- \\| \\| Description \\| Revenue (amount) in your campaign currency \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Revenue (account currency) \| \| Description \| Revenue (amount) in your campaign currency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| revenue_campaignCurrency** |
| \| Display name \| Revenue (account currency) \| \| --- \| --- \| \| Description \| Revenue (amount) in your campaign currency \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Revenue (account currency) |
| Description | Revenue (amount) in your campaign currency |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| source** \| \| --- \| \| \\| Display name \\| Source \\| \\| --- \\| --- \\| \\| Description \\| Service responsible for the creation of the campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Source \| \| Description \| Service responsible for the creation of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| source** |
| \| Display name \| Source \| \| --- \| --- \| \| Description \| Service responsible for the creation of the campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Source |
| Description | Service responsible for the creation of the campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| spend** \| \| --- \| \| \\| Display name \\| Cost (USD) \\| \\| --- \\| --- \\| \\| Description \\| Cost amount in USD \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| Cost (USD) \| \| Description \| Cost amount in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| spend** |
| \| Display name \| Cost (USD) \| \| --- \| --- \| \| Description \| Cost amount in USD \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | Cost (USD) |
| Description | Cost amount in USD |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| startDate** \| \| --- \| \| \\| Display name \\| Campaign start date \\| \\| --- \\| --- \\| \\| Description \\| Date the campaign started \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Campaign start date \| \| Description \| Date the campaign started \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| startDate** |
| \| Display name \| Campaign start date \| \| --- \| --- \| \| Description \| Date the campaign started \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Campaign start date |
| Description | Date the campaign started |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| viewRevenue** \| \| --- \| \| \\| Display name \\| View revenue \\| \\| --- \\| --- \\| \\| Description \\| View revenue amount \\| \\| Field type \\| metric \\| \\| Data type \\| [float.currency.value](/apidocs/field-data-types#currency) \\| \| \| Display name \| View revenue \| \| Description \| View revenue amount \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| viewRevenue** |
| \| Display name \| View revenue \| \| --- \| --- \| \| Description \| View revenue amount \| \| Field type \| metric \| \| Data type \| [float.currency.value](/apidocs/field-data-types#currency) \| |
| Display name | View revenue |
| Description | View revenue amount |
| Field type | metric |
| Data type | [float.currency.value](/apidocs/field-data-types#currency) |
| \| viewThroughs** \| \| --- \| \| \\| Display name \\| View-through conversions \\| \\| --- \\| --- \\| \\| Description \\| View-through conversions amount \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| View-through conversions \| \| Description \| View-through conversions amount \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viewThroughs** |
| \| Display name \| View-through conversions \| \| --- \| --- \| \| Description \| View-through conversions amount \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | View-through conversions |
| Description | View-through conversions amount |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |