---
title: "Adobe DSP setup for Data Activation"
slug: "adobe-dsp-setup-for-data-activation"
description: "Learn how to configure your Adobe DSP connection for Data Activation."
updated: 2026-02-27T06:41:57Z
published: 2026-02-27T13:25:42Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Adobe DSP setup for Data Activation

The Data Activation connector for Adobe DSP enables seamless integration between your customer data and Adobe's advanced demand-side platform, allowing you to execute programmatic advertising campaigns with precision and efficiency. This connection enhances your ability to deliver personalized and impactful ad experiences across channels.

Adobe DSP is an independent demand-side platform that brings cross-screen and cross-channel integrations for planning, buying, measurement, and optimization. It's the only omnichannel DSP that supports all forms of TV (linear, addressable, and connected), video, display, native, audio, and search campaigns.

Here's how this integration adds value:

- **Activate first-party data**: Use enriched customer data from the Data Activation to build detailed audience segments and target them effectively within Adobe DSP.
- **Optimize ad spend**: Focus your media budget on high-value audiences, reducing waste and maximizing the return on your advertising investment.
- **Enhance personalization**: Use real-time customer data to deliver personalized programmatic ads, tailored to specific behaviors, preferences, and lifecycle stages.
- **Streamline retargeting**: Build dynamic retargeting campaigns that re-engage users based on their most recent interactions with your brand.
- **Achieve cross-channel consistency**: Ensure consistent messaging and branding across channels by integrating Adobe DSP with data-driven insights.
- **Automate audience updates**: Keep your campaigns agile with automatic syncing of audience segments, ensuring that targeting remains relevant and up to date.

## Destination connector overview

| Attribute | Value |
| --- | --- |
| **Platform type** | DSP |
| **PartnerType Slot** | 19 |
| **Cookie Sync** | Yes |
| **Connecting protocol** | REST |
| **Syncs Data On** | Add, Remove |
| **Allowed setting multiple connectors** | Yes |
| **ProfileVars Support** | No |
| **Endpoint** | `https://api.tubemogul.com/` |
| **API Documentation** | [Adobe Advertising APIs](https://tm-epsilon.s3.amazonaws.com/public_doc/Adobe%20Advertising%20APIs%20v2.0.pdf) |

## Before you begin

To successfully connect the Data Activation with your Adobe DSP, you need the following information. If you don't have this information, contact your Adobe representative:

- AWS Access Key
- AWS Secret Key
- AWS Bucket Name and Path
- AWS Bucket Region
- Account Token
- API Secret
- User ID
- Retention Window (for example, 30 days

## Instructions

### Step 1: Configure cookie sync

The Adobe DSP connector uses cookie IDs that are collected using the user's browser and mapped to the Data Activation user profile.

To set up cookie sync:

1. In Data Activation, navigate to **Tags** and select **Pages**.
2. On the Global path, click the **+ button** to create a new tag.

This results in the following JavaScript code:

```javascript
_st.tracking.syncPartner(19);
```

This tag triggers a process that stores the Adobe cookie ID "TM_USER_ID" in the Data Activation user profile using Adobe's [matching table](https://experienceleague.adobe.com/docs/id-service/using/intro/match-rates.html?lang=en#section-f652aae7234945e89d26dd833c5215fb).

### Step 2: Configure destination

1. On the Data Activation platform, select **Connectors** in the left-side navigation bar.
2. Select **Server to Server** and click **New Connector**.
3. Select **Adobe.**

You'll be taken to a screen where you need to provide the required information:

### 

### 

- **AWS Access Key**: Access key provided by Adobe
- **AWS Secret Key**: Secret key provided by Adobe
- **AWS Bucket Name and Path**: Bucket name and path provided by Adobe
- **AWS Bucket Region**: Region for the AWS bucket
- **Account Token**: Account token provided by Adobe
- **API Secret**: API secret provided by Adobe
- **User ID**: User ID provided by Adobe
- **Retention Window**: How long to retain data (for example, 30 days)

### Step 3: Add the destination connector to an audience or journey

1. On the Data Activation platform, select **Audiences** in the left-side navigation bar.
2. Configure the criteria users should meet to become part of the audience in step 1.
3. Add your Adobe DSP connector in step 2 of the audience setup.

The naming convention you choose in the Data Activation audience corresponds with the audience name in Adobe. It's not possible to select an existing Adobe audience.

Once you've successfully connected Adobe DSP to your audience and it's populated in the Data Activation, you should see the audience begin to build in Adobe.

## More resources

- [How to build audiences](/v1/docs/how-to-build-audiences)
- [How to build journeys](/v1/docs/how-to-build-journeys)
- [How to measure goals and outcome signals](/v1/docs/how-to-measure-goals-and-outcome-signals)