---
title: "Adobe Analytics connection guide"
slug: "adobe-analytics-connection-guide"
description: "Connect Adobe Analytics and Adobe Analytics 2.0 to Supermetrics with our guide on permissions, authentication methods, and connection instructions."
updated: 2026-08-13T05:23:32Z
published: 2026-08-13T05:23:32Z
canonical: "docs.supermetrics.com/adobe-analytics-connection-guide"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Adobe Analytics connection guide

This guide contains all permissions and requirements for connecting your Adobe Analytics data to Supermetrics.

You can connect to data sources from the [Data sources page on the Supermetrics Hub](https://hub.supermetrics.com/token-management). On the Hub, you can also [share an authentication link](https://docs.supermetrics.com/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub#share-authentication-link) to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in [all available destinations](/docs/adobe-analytics-connection-guide#connection-instructions).

## Required permissions

There are two ways to authenticate Adobe Analytics:

- Connect with OAuth Server-to-Server (recommended)
- Connect with OAuth

These authentication methods both work differently and have different advantages.

| **Authentication method** | **Details** |
| --- | --- |
| OAuth Server-to-Server | - Requires developer access. - Eliminates the need for users to authenticate manually. - OAuth Server-to-Server is a separate user, which offers additional flexibility but means that all segments and calculated fields must be shared with it. |
| OAuth | - Requires manual reauthentication every 14 days. - Log in with your own Adobe Analytics credentials. - All the settings, segments, and fields available to your account are instantly available in Supermetrics. |

****Prerequisites: Connect with OAuth Server-to-Server****

To connect Supermetrics to Adobe Analytics with OAuth Server-to-Server you need:

- A **System Administrator** or **Developer** user role in your Adobe account organization.
- Explicit access granted to see the report suites, reports, segments, and custom fields. [Visit Adobe’s help center to learn how to change user roles](https://helpx.adobe.com/enterprise/using/manage-permissions-and-roles.html).

When you're ready, [follow our detailed guide to create the credentials and connect your Adobe Analytics account to Supermetrics.](/v1/docs/how-to-connect-to-adobe-analytics-with-oauth-server-to-server)

****Prerequisites: Connect with OAuth****

To connect Supermetrics to Adobe Analytics with OAuth, you need:

- An Adobe ID linked to Experience Cloud with [Web Service Access enabled](https://experienceleague.adobe.com/docs/analytics/admin/company-settings/web-services-admin.html?lang=en)
- The linked ID needs access to the report suites, reports, segments, and custom fields you want to use in your reporting. [Visit Adobe’s help center to learn about granting and changing account permissions](https://helpx.adobe.com/enterprise/using/manage-permissions-and-roles.html).

## Connection instructions

When connecting to Adobe Analytics, you need to select an authentication method and enter your credentials.

1. Select the Adobe Analytics data source [on the Supermetrics Hub](https://hub.supermetrics.com/token-management) or in the data destination.
2. If prompted, choose to make this connection [shared or private](https://docs.supermetrics.com/docs/about-shared-and-private-connections).
3. Select an authentication method and enter your credentials.
  1. For OAuth, click **Start** and use your email address and password to log in to Adobe.
  2. For OAuth Server-to-Server, enter the client ID, client secret, and credential name, and click **Start**.
4. In your data destination, select the accounts and segments to use in your report.

See detailed instructions on [how to connect to a data source from the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-connect-to-data-sources-from-supermetrics-hub).

You can also connect to Adobe Analytics from these destinations:

- Google Sheets: [How to connect to a Supermetrics data source in Google Sheets](https://docs.supermetrics.com/docs/how-to-connect-to-a-supermetrics-data-source-in-google-sheets)
- Data Studio: [How to connect data sources to Data Studio](/v1/docs/how-to-connect-data-sources-to-data-studio)
- Excel: [How to connect data sources to Excel with Supermetrics](https://docs.supermetrics.com/docs/how-to-connect-data-sources-to-excel-with-supermetrics)
- Power BI: [How to create your first Supermetrics query for Power BI](https://docs.supermetrics.com/docs/how-to-create-your-first-supermetrics-query-for-power-bi)
- Data warehouse and cloud storage (Hub): [How to create a transfer](https://docs.supermetrics.com/docs/how-to-create-a-transfer)
- BigQuery (marketplace): [How to create a BigQuery (marketplace) transfer](https://docs.supermetrics.com/v1/docs/how-to-create-a-bigquery-marketplace-transfer)
- The Supermetrics API: [How to use the Query Manager](https://docs.supermetrics.com/docs/how-to-use-the-query-manager)

## More resources

- [How to share calculated metrics and segments in Adobe Analytics reports](/v1/docs/how-to-share-calculated-metrics-and-segments-in-adobe-analytics-reports)
- [How to reauthenticate a data source connection](/v1/docs/how-to-reauthenticate-a-data-source-connection)
- [How to manage data source connections on the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-manage-data-source-connections-on-supermetrics-hub)