Adobe Analytics fields

  • Updated on Oct 6, 2025
  • Published on Aug 5, 2025
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Supermetrics brings all your Adobe Analytics data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

120 metrics129 dimensionsSegmentsCustom fields

ACCOUNT

real_report_suite_id
Field label Report suite ID
Description The report suite ID
Field type dimension
Data type string.text.value
report_suite_name
Field label Report suite name
Description The report suite display name
Field type dimension
Data type string.text.value
account
Field label Account
Field type dimension
Data type string.text.value
account_id
Field label Account ID
Field type dimension
Data type string.text.value

BROWSER & NETWORK

browser
Field label Browser
Description The types and versions of browsers that visitors use
Field type dimension
Data type string.text.value
browserType
Field label Browser type
Description The major browser families, such as Microsoft and Google, that visitors use
Field type dimension
Data type string.text.value
browserWidth
Field label Browser width
Description The widths (in pixels) of the browsers your visitors use to view your site
Field type dimension
Data type string.text.value
browserHeight
Field label Browser height
Description The heights (in pixels) of the browsers your visitors use to view your site
Field type dimension
Data type string.text.value
operatingSystem
Field label Operating system
Description The operating systems that visitors use
Field type dimension
Data type string.text.value
connectionType
Field label Connection type
Description The Internet connection speed that visitors to your site have, for example, modem, LAN, mobile traffic, and so forth
Field type dimension
Data type string.text.value
cookiesEnabled
Field label Cookies enabled
Description Visitors to your site that use cookies while browsing
Field type dimension
Data type string.text.value
javaEnabled
Field label Java enabled
Description Visitors to your site that use Java
Field type dimension
Data type string.text.value
javaScriptEnabled
Field label Javascript enabled
Description Visitors to your site that have JavaScript enabled
Field type dimension
Data type string.text.value
javaScriptVersion
Field label JavaScript version
Description The versions of JavaScript your visitors' browsers use while viewing your site
Field type dimension
Data type string.text.value
monitorColorDepth
Field label Monitor color depth
Description Your visitors' most popular color depth settings as configured on their computer. Color depth refers to the number of colors that can be displayed on the screen
Field type dimension
Data type string.text.value
monitorResolution
Field label Monitor resolution
Description The screen resolutions your visitors use, as configured on their computers
Field type dimension
Data type string.text.value

CART

carts
Field label Carts
Field type metric
Data type int.number.value
totalCarts
Field label Total carts
Field type metric
Data type int.number.value
totalCartViews
Field label Total cart views
Field type metric
Data type int.number.value
lifetimeCarts
Field label Lifetime carts
Field type metric
Data type int.number.value
lifetimeTotalCarts
Field label Lifetime total carts
Field type metric
Data type int.number.value
participationCarts
Field label Participation carts
Field type metric
Data type int.number.value
lifetimeParticipationCarts
Field label Lifetime participation carts
Field type metric
Data type int.number.value
cartViews
Field label Cart views
Field type metric
Data type int.number.value
cartAdditions
Field label Cart additions
Field type metric
Data type int.number.value
cartRemovals
Field label Cart removals
Field type metric
Data type int.number.value
lifetimeCartViews
Field label Lifetime cart views
Field type metric
Data type int.number.value
totalCartAdditions
Field label Total cart additions
Field type metric
Data type int.number.value
totalCartRemovals
Field label Total cart removals
Field type metric
Data type int.number.value
lifetimeCartAdditions
Field label Lifetime cart additions
Field type metric
Data type int.number.value
lifetimeCartRemovals
Field label Lifetime cart removals
Field type metric
Data type int.number.value
lifetimeTotalCartViews
Field label Lifetime total cart views
Field type metric
Data type int.number.value
lifetimeTotalCartAdditions
Field label Lifetime total cart additions
Field type metric
Data type int.number.value
lifetimeTotalCartRemovals
Field label Lifetime total cart removals
Field type metric
Data type int.number.value
participationCartViews
Field label Participation cart views
Field type metric
Data type int.number.value
participationCartAdditions
Field label Participation cart additions
Field type metric
Data type int.number.value
participationCartRemovals
Field label Participation cart removals
Field type metric
Data type int.number.value
lifetimeParticipationCartViews
Field label Lifetime participation cart views
Field type metric
Data type int.number.value
lifetimeParticipationCartAdditions
Field label Lifetime participation cart additions
Field type metric
Data type int.number.value
lifetimeParticipationCartRemovals
Field label Lifetime participation cart removals
Field type metric
Data type int.number.value

CHECKOUT

checkouts
Field label Checkouts
Field type metric
Data type int.number.value
totalCheckout
Field label Total checkout
Field type metric
Data type int.number.value
lifetimeCheckout
Field label Lifetime checkout
Field type metric
Data type int.number.value
lifetimeTotalCheckouts
Field label Lifetime total checkouts
Field type metric
Data type int.number.value
participationCheckouts
Field label Participation checkouts
Field type metric
Data type int.number.value
lifetimeParticipationCheckouts
Field label Lifetime participation checkouts
Field type metric
Data type int.number.value

CONTENT

domain
Field label Domain
Description The organizations and Internet service providers your visitors use to browse your site. Examples of these organizations include comcast.com, verizon.com, and aol.com. These companies offer services that users subscribe to so they can access the Internet
Field type dimension
Data type string.text.value
topLevelDomain
Field label Top level domain
Description Domain extension of the originating domain through which the user is browsing the web (meaning, the ISP). Domains ending in Commercial (.com), Network (.net), Education (.edu), Government (.gov) and Organization (.org) are usually based in the United States, and are listed separately from the rest of the countries
Field type dimension
Data type string.text.value
server
Field label Server
Description The servers of your web site that are being tracked
Field type dimension
Data type string.text.value
siteSection
Field label Site section
Description The site sections of your web site that are being tracked
Field type dimension
Data type string.text.value
entryPage
Field label Entry page
Description The pages on your site that are the first ones seen by new visits
Field type dimension
Data type string.text.value
entryPageOriginal
Field label Entry page (original)
Description The first page viewed for first-time visitors to your site
Field type dimension
Data type string.text.url
page
Field label Page
Description The pages on your site
Field type dimension
Data type string.text.value
pagesNotFound
Field label Pages not found
Description Pages not found (broken pages) on your site, commonly referred to as 404 pages
Field type dimension
Data type string.text.value
pageDepth
Field label Page depth
Description The average number of clicks it takes users to get to a certain page in the website
Field type dimension
Data type int.number.value
pathLength
Field label Path length
Description The depth of each visit to your site, i.e. how many pages the average visitor to your site views before leaving
Field type dimension
Data type int.number.value
linkCustom
Field label Custom link
Description The links that visitors to your site prefer. The specific links that you would like to be tracked must be modified with special tags
Field type dimension
Data type string.text.value
linkDownload
Field label Download link
Description Files that have been downloaded from your website. These files can be any type of file you want to track, including user manuals, presentations, audio, or video files. This report requires that link tracking code is installed on the site that you are tracking
Field type dimension
Data type string.text.value
linkExit
Field label Exit link
Description Any link that takes a visitor away from your site. These links include links to partner or affiliate websites
Field type dimension
Data type string.text.value

CUSTOMERS

customersNew
Field label New customers
Description Visitors who made 1 purchase until the end of that visit
Field type metric
Data type int.number.value
customersReturn
Field label Returning customers
Description Visitors who made 2 purchases until the end of the visit where they made 2nd purchase
Field type metric
Data type int.number.value
customersLoyal
Field label Loyal customers
Description Visitors who made 3+ purchases until the end of the visit where they made most recent purchase
Field type metric
Data type int.number.value
customersDaily
Field label Daily customers
Field type metric
Data type int.number.value
customersWeekly
Field label Weekly Customers
Field type metric
Data type int.number.value
customersMonthly
Field label Monthly customers
Field type metric
Data type int.number.value
customersQuarterly
Field label Quarterly customers
Field type metric
Data type int.number.value
customersYearly
Field label Yearly customers
Field type metric
Data type int.number.value

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

ECOMMERCE

revenue
Field label Revenue
Field type metric
Data type float.currency.value
totalRevenue
Field label Total revenue
Field type metric
Data type float.currency.value
lifetimeRevenue
Field label Lifetime revenue
Field type metric
Data type float.currency.value
lifetimeTotalRevenue
Field label Lifetime total revenue
Field type metric
Data type float.currency.value
participationRevenue
Field label Participation revenue
Field type metric
Data type float.currency.value
lifetimeParticipationRevenue
Field label Lifetime participation revenue
Field type metric
Data type float.currency.value
orders
Field label Orders
Field type metric
Data type int.number.value
totalOrders
Field label Total orders
Field type metric
Data type int.number.value
lifetimeOrders
Field label Lifetime orders
Field type metric
Data type int.number.value
lifetimeTotalOrders
Field label Lifetime total orders
Field type metric
Data type int.number.value
participationOrders
Field label Participation orders
Field type metric
Data type int.number.value
lifetimeParticipationOrders
Field label Lifetime participation orders
Field type metric
Data type int.number.value
units
Field label Units
Field type metric
Data type int.number.value
totalUnits
Field label Total units
Field type metric
Data type int.number.value
lifetimeUnits
Field label Lifetime units
Field type metric
Data type int.number.value
lifetimeTotalUnits
Field label Lifetime total units
Field type metric
Data type int.number.value
participationUnits
Field label Participation units
Field type metric
Data type int.number.value
lifetimeParticipationUnits
Field label Lifetime participation units
Field type metric
Data type int.number.value

LOCATION

geoCity
Field label City
Description City (information from Digital Envoy)
Field type dimension
Data type string.geo.city
geoCountry
Field label Country
Description Country (information from Digital Envoy)
Field type dimension
Data type string.geo.country
geoRegion
Field label Geographical region
Description Region / State (information from Digital Envoy)
Field type dimension
Data type string.geo.region
geoDMA
Field label Designated market area
Field type dimension
Data type string.text.value
state
Field label State/region
Description Geographic region
Field type dimension
Data type string.geo.region
zip
Field label ZIP/postal code
Field type dimension
Data type string.geo.zip
language
Field label Language
Description The language setting in the visitor's browser
Field type dimension
Data type string.language.value
timeZone
Field label Timezone
Description The time zones from which your visitors are coming
Field type dimension
Data type string.time.gmtoffset

MOBILE

mobileAudioSupport
Field label Mobile audio support
Description Groups mobile devices based on the types of audio formats they support
Field type dimension
Data type string.text.value
mobileCarrier
Field label Mobile carrier
Description The wireless service provider (Verizon, AT&T, Sprint, and so on) used by site and app visitors
Field type dimension
Data type string.text.value
mobileColorDepth
Field label Mobile color depth
Description Data about color depth that visitors to your web site have their computers set to. Color depth refers to the number of colors that can be displayed on the screen
Field type dimension
Data type string.text.value
mobileCookieSupport
Field label Mobile cookie support
Description Groups mobile device hits by whether they support cookies or not
Field type dimension
Data type string.text.value
mobileDeviceName
Field label Mobile device name
Description Groups mobile devices by the device name. For iOS, the device name is a comma-separated, two-digit string that identifies the iOS device. The first number typically represents the device generation, and the second number typically versions different members of the device family
Field type dimension
Data type string.text.value
mobileDeviceNumberTransmit
Field label Mobile device number transmit
Description Groups mobile devices based on whether Device Number Transmit is supported. Also includes an Unknown group for those devices where Device Number Transmit support cannot be determined
Field type dimension
Data type string.text.value
mobileDeviceType
Field label Mobile device type
Description Groups mobile devices into mobile phones, tablets, e-readers, gaming consoles, televisions, set-top boxes, media players and other high-level categories to let you see the distribution between mobile device types
Field type dimension
Data type string.text.value
mobileDRM
Field label mobile DRM
Description Groups mobile devices based on the type of Digital Rights Management (DRM) they support. DRM groups include Forward Lock, Combined Delivery, Separate Delivery, and Unknown
Field type dimension
Data type string.text.value
mobileImageSupport
Field label Mobile image support
Description Groups mobile devices based on the types of images they support
Field type dimension
Data type string.text.value
mobileInformationServices
Field label Mobile information services
Description Groups mobile devices based on the news services (Channel I/B, EZ News Flash, W+INFO, and so on.) that they support
Field type dimension
Data type string.text.value
mobileJavaVM
Field label Mobile Java version
Description Groups mobile devices based on the Java version that they support. The Java Version report identifies the Java version by the Java Specification Request (JSR) supported by the device
Field type dimension
Data type string.text.value
mobileMailDecoration
Field label Mobile mail decoration
Description Groups mobile devices based on whether the device supports DecoMail, which allows a user to decorate their mail with graphics and animations. Also includes an Unknown group for those devices where Decoration Mail support cannot be determined
Field type dimension
Data type string.text.value
mobileManufacturer
Field label Mobile manufacturer
Description Groups mobile device hits to your site by mobile device manufacturer. The report displays the type of manufacturer, number of views for each manufacturer, and the corresponding percentages
Field type dimension
Data type string.text.value
mobileMaxBookmarkUrlLength
Field label Mobile max bookmark URL length
Description Groups mobile devices based on the maximum supported length, in characters, of a bookmark URL
Field type dimension
Data type string.text.value
mobileMaxBrowserUrlLength
Field label Mobile max browser URL length
Description Groups mobile devices based on the maximum supported length, in characters, of a Web browser URL
Field type dimension
Data type string.text.value
mobileMaxMailUrlLength
Field label Mobile max mail URL length
Description Groups mobile devices based on the maximum supported length, in characters, of an Email URL
Field type dimension
Data type string.text.value
mobileNetProtocols
Field label Mobile net protocols
Description Groups mobile devices based on the network protocols (GPRS, CSD, EDGE, HSCSD, and so on) that they support. Also includes an Unknown group for unidentified network protocols
Field type dimension
Data type string.text.value
mobileOS
Field label Mobile OS
Description Groups mobile devices based on the mobile operating system running on the device. Mobile operating systems include Windows, RIM, iOS, Symbian, and so forth. The report also includes an Unknown group for unidentified mobile operating systems
Field type dimension
Data type string.text.value
mobilePushToTalk
Field label Mobile push to talk
Description Groups mobile devices based on whether the device supports Push To Talk (PTT). The report also includes an Unknown group for those devices where PTT support cannot be determined
Field type dimension
Data type string.text.value
mobileScreenHeight
Field label Mobile screen height
Description The screen height for various mobile devices and the number of views for each screen height
Field type dimension
Data type string.text.value
mobileScreenSize
Field label Mobile screen size
Description Groups mobile device hits to your site by the screen size of the device
Field type dimension
Data type string.text.value
mobileScreenWidth
Field label Mobile screen width
Description The screen width for various mobile devices and the number of views for each screen width
Field type dimension
Data type string.text.value
mobileVideoSupport
Field label Mobile video support
Description Groups mobile devices based on the types of video formats they support
Field type dimension
Data type string.text.value
mobileViews
Field label Mobile views
Field type metric
Data type int.number.value
mobileVisitorsDaily
Field label Mobile visitors daily
Field type metric
Data type int.number.value
mobileVisits
Field label Mobile visits
Field type metric
Data type int.number.value
mobileCarrierMetric
Field label Mobile carrier
Field type metric
Data type int.number.value

OTHER DIMENSIONS

accountSummary
Field label Account summary
Field type dimension
Data type string.text.value
customerLoyalty
Field label Customer loyalty
Description Purchasing patterns of customers based on four categories of loyalty: Not a Customer, New Customer, Return Customer, Loyal Customer
Field type dimension
Data type string.text.value
product
Field label Product
Field type dimension
Data type string.text.value
trackingCode
Field label Tracking code
Field type dimension
Data type string.text.value
category
Field label Category
Field type dimension
Data type string.text.value
firstTouchChannel
Field label First touch channel
Field type dimension
Data type string.text.value
firstTouchChannelDetail
Field label First touch channel detail
Field type dimension
Data type string.text.value
lastTouchChannel
Field label Last touch channel
Field type dimension
Data type string.text.value
lastTouchChannelDetail
Field label Last touch channel detail
Field type dimension
Data type string.text.value
surveyBase
Field label Survey base
Field type dimension
Data type string.text.value
tntBase
Field label Test & Target
Field type dimension
Data type string.text.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json

SEARCH ENGINE

searchEngine
Field label Search engine
Description Which search engines that people are using to find your web page
Field type dimension
Data type string.text.value
searchEnginePaid
Field label Search Engine - paid
Description Which paid-keyword search engines that people are using to find your web page
Field type dimension
Data type string.text.value
searchEngineNatural
Field label Search engine - natural
Description Which natural-keyword search engines people are using to find your web page
Field type dimension
Data type string.text.value
searchEngineKeyword
Field label Search keyword
Description A breakdown of search keywords that have been used to find your site
Field type dimension
Data type string.text.value
searchEnginePaidKeyword
Field label Search keyword - paid
Description A breakdown of paid search keywords that have been used to find your site
Field type dimension
Data type string.text.value
searchEngineNaturalKeyword
Field label Search keyword - natural
Description A breakdown of natural search keywords that have been used to find your site
Field type dimension
Data type string.text.value
searchEngineNaturalPageRank
Field label All search page rank
Description The rank of your site from among all listings for your visitor's searches, including paid and natural search page ranking data
Field type dimension
Data type string.text.value

SEGMENT

segment
Field label Segment
Field type dimension
Data type string.text.value
segmentId
Field label Segment ID
Field type dimension
Data type string.text.value

SESSION

timeVisit
Field label Visit length
Field type dimension
Data type string.text.value
timePrior
Field label Time prior to event
Description The amount of time that passes before a selected conversion event occurs in a visit
Field type dimension
Data type string.text.value
returnFrequency
Field label Return frequency
Description The number of visitors who returned to your site within one of the following categories (representing the time lapse between visits): less than 1 day, 1-3 days, 3-7 days, 8-14 days, 14 days to 1 month and longer than 1 month
Field type dimension
Data type int.number.value
visitNumber
Field label Visit number
Description The visit number for each visitor that comes to your site
Field type dimension
Data type int.number.value
instances
Field label Instances
Field type metric
Data type int.number.value
pageViews
Field label Page views
Field type metric
Data type int.number.value
totalPageViews
Field label Total page views
Field type metric
Data type int.number.value
totalVisits
Field label Total visits
Field type metric
Data type int.number.value
averageTimeSpentOnPage
Field label Average time spent on page (min)
Field type metric
Data type float.number.value
entries
Field label Entries
Field type metric
Data type int.number.value
entranceRate
Field label Entrance rate
Field type metric
Data type float.number.ratio
exits
Field label Exits
Field type metric
Data type int.number.value
exitRate
Field label Exit rate
Field type metric
Data type float.number.ratio
bots
Field label Bots
Field type metric
Data type int.number.value

SOCIAL MEDIA

socialTerm
Field label Social term
Field type dimension
Data type string.text.value
socialContentProvider
Field label Social content provider
Field type dimension
Data type string.text.value
socialAuthor
Field label Social author
Field type dimension
Data type string.text.value
socialTermsList
Field label Social terms list
Field type dimension
Data type string.text.value
socialAverageSentiment
Field label Social average sentiment
Field type dimension
Data type string.text.value
socialProperty
Field label Social property
Field type dimension
Data type string.text.value
socialAssetTrackingCode
Field label Social asset tracking code
Field type dimension
Data type string.text.value
socialMentions
Field label Social mentions
Field type metric
Data type int.number.value
socialReach
Field label Social reach
Field type metric
Data type int.number.value
socialTotalSentiment
Field label Social total sentiment
Field type metric
Data type int.number.value
socialLikeAdds
Field label Social like adds
Field type metric
Data type int.number.value
socialPageViews
Field label Social page views
Field type metric
Data type int.number.value
socialPostViews
Field label Social post views
Field type metric
Data type int.number.value
socialFbStorytellers
Field label Social Facebook story tellers
Field type metric
Data type int.number.value
socialFbStories
Field label Social Facebook stories
Field type metric
Data type int.number.value
socialPubRecommends
Field label Social recommends
Field type metric
Data type int.number.value
socialPubComments
Field label Social comments
Field type metric
Data type int.number.value
socialPubSubscribers
Field label Social subscribers
Field type metric
Data type int.number.value
socialPubPosts
Field label Social posts
Field type metric
Data type int.number.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
year
Field label Year
Field type dimension
Data type string.time.year
yearOfWeek
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
yearOfWeekIso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
yearMonth
Field label Year & month
Field type dimension
Data type string.time.yearmonth
month
Field label Month
Field type dimension
Data type string.time.month
yearWeek
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
yearWeekIso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
weekIso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
dayOfWeek
Field label Day of week
Field type dimension
Data type string.time.dayofweek
dayOfWeekName
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
dayOfWeekNameIso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
date
Field label Date
Field type dimension
Data type string.time.date
dayOfMonth
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
hour
Field label Hour
Field type dimension
Data type string.time.hour

TRAFFIC SOURCE

referrer
Field label Referrer
Description The domain or URL where your visitors came from before they arrived at your site
Field type dimension
Data type string.text.url
referrerType
Field label Referrer Type
Description Hard drive referrers are recorded when visitors click a link in an HTML document located on their own hard drive and arrive at your site as a result. Other website referrers are recorded when visitors click a link located on a page on another website (not defined as part of your site) and arrive at your website. Search engine referrers are recorded when visitors use a search engine to access your site
Field type dimension
Data type string.text.value
referringDomain
Field label Referrer domain
Description The base domain, without the query string or subdirectories, where your visitors came from before they arrived at your site
Field type dimension
Data type string.text.value
referringDomainOriginal
Field label Referring domain (original)
Field type dimension
Data type string.text.value

VIDEO

video
Field label Video
Field type dimension
Data type string.text.value
videoAd
Field label Video ad
Field type dimension
Data type string.text.value
videoSegment
Field label Video segment
Field type dimension
Data type string.text.value
videoContentType
Field label Video content type
Field type dimension
Data type string.text.value
videos
Field label Videos
Field type dimension
Data type string.text.value
videoPlayers
Field label Video players
Field type dimension
Data type string.text.value
reloads
Field label Reloads
Field type metric
Data type int.number.value
videoViews
Field label Video views
Field type metric
Data type int.number.value
videoVisits
Field label Video visits
Field type metric
Data type int.number.value
videoVisitorsDaily
Field label Video visitors daily
Field type metric
Data type int.number.value
videoTime
Field label Video time
Description Total time spent viewing the video
Field type metric
Data type int.number.value
videoStart
Field label Video start
Description Indicates that a visitor has viewed some portion of a video
Field type metric
Data type int.number.value
videoComplete
Field label Video complete
Description Indicates that a visitor has viewed a complete video or ad
Field type metric
Data type int.number.value
videoSegmentViews
Field label Videos segment views
Field type metric
Data type int.number.value
videoAdStart
Field label Video ad start
Description Indicates that a visitor has viewed some portion of an ad
Field type metric
Data type int.number.value
videoAdComplete
Field label Video ad complete
Description Indicates that a visitor has viewed a complete ad
Field type metric
Data type int.number.value

VISITS

visits
Field label Visits
Field type metric
Data type int.number.value
visitors
Field label Unique visitors
Description Unique visitors represent the number of de-duplicated (counted only once) visitors to your website over the course of a specified time period. A unique visitor is determined with cookies. Unique visitors are calculated based on the selected reporting period. Any visitor during that reporting period will be counted only once
Field type metric
Data type int.number.value
returnVisits
Field label Return visits
Description How many individuals have visited your site more than once
Field type metric
Data type int.number.value
returnVisitsDaily
Field label Daily return visits
Description The number of visitors to your website more than once on a given day. A day is defined as the last 24-hour period
Field type metric
Data type int.number.value
visitorsHourly
Field label Hourly visitors
Field type metric
Data type int.number.value
totalVisitorsHourly
Field label Hourly total visitors
Field type metric
Data type int.number.value
visitorsDaily
Field label Daily visitors
Field type metric
Data type int.number.value
totalVisitorsDaily
Field label Daily total visitors
Field type metric
Data type int.number.value
visitorsWeekly
Field label Weekly visitors
Field type metric
Data type int.number.value
totalVisitorsWeekly
Field label Weekly total visitors
Field type metric
Data type int.number.value
visitorsMonthly
Field label Monthly visitors
Field type metric
Data type int.number.value
totalVisitorsMonthly
Field label Monthly total visitors
Field type metric
Data type int.number.value
visitorsQuarterly
Field label Quarterly visitors
Field type metric
Data type int.number.value
totalVisitorsQuarterly
Field label Quarterly total visitors
Field type metric
Data type int.number.value
visitorsYearly
Field label Yearly visitors
Field type metric
Data type int.number.value
totalVisitorsYearly
Field label Yearly total visitors
Field type metric
Data type int.number.value
singleAccess
Field label Single page visits
Field type metric
Data type int.number.value
visitorsNew
Field label New visitors
Field type metric
Data type int.number.value
visitorsNewRate
Field label New visitors rate
Field type metric
Data type float.number.ratio
averageVisitDepth
Field label Average visit depth
Field type metric
Data type float.number.value
bounces
Field label Bounces
Field type metric
Data type int.number.value
bounceRate
Field label Bounce rate
Field type metric
Data type float.number.ratio
pathViews
Field label Path views
Field type metric
Data type int.number.value
totalTimeSpent
Field label Total time spent (min)
Field type metric
Data type int.number.value
totalTimeSpent_hms
Field label Total time spent (h:m:s)
Field type metric
Data type string.time.hms
averagePageDepth
Field label Average page depth
Field type metric
Data type float.number.value
averageTimeSpentOnSite
Field label Average time spent on site (min)
Field type metric
Data type float.number.value
averageTimeSpentOnSite_hms
Field label Average time spent on site (h:m:s)
Field type metric
Data type string.time.hms