--- title: "Adobe Analytics & Adobe Analytics 2.0 connection guide" slug: "adobe-analytics-adobe-analytics-20-connection-guide" description: "Connect Adobe Analytics and Adobe Analytics 2.0 to Supermetrics with our guide on permissions, authentication methods, and connection instructions." updated: 2026-05-07T05:57:02Z published: 2026-05-07T05:57:02Z --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # Adobe Analytics & Adobe Analytics 2.0 connection guide This guide contains all permissions and requirements for connecting your Adobe Analytics and Adobe Analytics 2.0 data to Supermetrics. You can connect to data sources from the [Data sources page on the Supermetrics Hub](https://hub.supermetrics.com/token-management). On the Hub, you can also [share an authentication link](https://docs.supermetrics.com/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub#share-authentication-link) to connect to a data source you don't have direct access to. After you connect to the data source on the Hub, you can use the data source connection in [all available destinations](/docs/adobe-analytics-adobe-analytics-20-connection-guide#connection-instructions). ## Required permissions There are two ways to authenticate Adobe Analytics and Adobe Analytics 2.0: - Connect with OAuth Server-to-Server (recommended) - Connect with OAuth These authentication methods both work differently and have different advantages. | **Authentication method** | **Details** | | --- | --- | | OAuth Server-to-Server | - Requires developer access. - Eliminates the need for users to authenticate manually. - OAuth Server-to-Server is a separate user, which offers additional flexibility but means that all segments and calculated fields must be shared with it. | | OAuth | - Requires manual reauthentication every 14 days. - Log in with your own Adobe Analytics credentials. - All the settings, segments, and fields available to your account are instantly available in Supermetrics. | ****Prerequisites: Connect with OAuth Server-to-Server**** To connect Supermetrics to Adobe Analytics or Adobe Analytics 2.0 with OAuth Server-to-Server you need: - A **System Administrator** or **Developer** user role in your Adobe account organization. - Explicit access granted to see the report suites, reports, segments, and custom fields. [Visit Adobe’s help center to learn how to change user roles](https://helpx.adobe.com/enterprise/using/manage-permissions-and-roles.html). When you're ready, [follow our detailed guide to create the credentials and connect your Adobe Analytics account to Supermetrics.](/v1/docs/how-to-connect-to-adobe-analytics-with-oauth-server-to-server) ****Prerequisites: Connect with OAuth**** To connect Supermetrics Adobe Analytics or Adobe Analytics 2.0 with OAuth, you need: - An Adobe ID linked to Experience Cloud with [Web Service Access enabled](https://experienceleague.adobe.com/docs/analytics/admin/company-settings/web-services-admin.html?lang=en) - The linked ID needs access to the report suites, reports, segments, and custom fields you want to use in your reporting. [Visit Adobe’s help center to learn about granting and changing account permissions](https://helpx.adobe.com/enterprise/using/manage-permissions-and-roles.html). ## Connection instructions When connecting to Adobe Analytics and Adobe Analytics 2.0, you need to select an authentication method and enter your credentials. 1. Select the Adobe Analytics and Adobe Analytics 2.0 data source [on the Supermetrics Hub](https://hub.supermetrics.com/token-management) or in the data destination. 2. If prompted, choose to make this connection [shared or private](https://docs.supermetrics.com/docs/about-shared-and-private-connections). 3. Select an authentication method and enter your credentials. 1. For OAuth, click **Start** and use your email address and password to log in to Adobe. 2. For OAuth Server-to-Server, enter the client ID, client secret, and credential name, and click **Start**. 4. In your data destination, select the accounts and segments to use in your report. See detailed instructions on [how to connect to a data source from the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-connect-to-data-sources-from-supermetrics-hub). You can also connect to Adobe Analytics and Adobe Analytics 2.0 from these destinations: - Google Sheets: [How to connect to a Supermetrics data source in Google Sheets](https://docs.supermetrics.com/docs/how-to-connect-to-a-supermetrics-data-source-in-google-sheets) - Data Studio: [How to connect data sources to Data Studio](/v1/docs/how-to-connect-data-sources-to-data-studio) - Excel: [How to connect data sources to Excel with Supermetrics](https://docs.supermetrics.com/docs/how-to-connect-data-sources-to-excel-with-supermetrics) - Data warehouse and cloud storage (Hub): [How to create a transfer](https://docs.supermetrics.com/docs/how-to-create-a-transfer) - BigQuery (marketplace): [How to create a BigQuery (marketplace) transfer](https://docs.supermetrics.com/v1/docs/how-to-create-a-bigquery-marketplace-transfer) You can connect to Adobe Analytics 2.0 also from: - Power BI: [How to create your first Supermetrics query for Power BI](https://docs.supermetrics.com/docs/how-to-create-your-first-supermetrics-query-for-power-bi) - The Supermetrics API: [How to use the Query Manager](https://docs.supermetrics.com/docs/how-to-use-the-query-manager) ## More resources - [How to share calculated metrics and segments in Adobe Analytics reports](/v1/docs/how-to-share-calculated-metrics-and-segments-in-adobe-analytics-reports) - [How to reauthenticate a data source in Google Sheets, Data Studio, Excel, or Power BI](https://docs.supermetrics.com/docs/how-to-reauthenticate-a-data-source-connection-in-google-sheets-looker-studio-excel-power-bi-and-supermetrics-hub) - [How to reauthenticate a data source in data warehouse, API, or cloud storage platform](https://docs.supermetrics.com/docs/how-to-reauthenticate-a-data-source-connection-in-data-warehouse-destinations-or-the-supermetrics-api) - [How to manage data source connections on the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-manage-data-source-connections-on-supermetrics-hub)