Adjust metrics and dimensions

  • Updated on Jan 13, 2026
  • Published on Aug 5, 2025
Prev Next

Supermetrics brings all your Adjust data into Google Sheets, Looker Studio, Power BI, Excel, BigQuery, Snowflake, Redshift, Azure

81 metrics49 dimensionsCustom fields

AD SPEND METRICS

datascape__cost
Field label Ad spend
Description The amount of money spent on ads. Calculated as the sum of click cost + impression cost + install cost + event cost
Field type metric
Data type float.currency.value
datascape__adjust_cost
Field label Ad spend (attribution)
Description The amount of money spent on ads. Calculated using only data retrieved using Adjust’s cost-on-engagement method. Calculated as the sum of click_cost + impression_cost + install_cost + event_cost
Field type metric
Data type float.currency.value
datascape__network_cost
Field label Ad spend (network)
Description Shows ad spend data retrieved using the Network API. Calculated as the sum of click_cost + impression_cost + install_cost+ event_cost
Field type metric
Data type float.currency.value
datascape__network_ad_spend_skan
Field label Ad spend (network - SKAdNetwork)
Description The amount of ad spend related to SKAdNetwork campaigns, as reported by the network partner
Field type metric
Data type float.currency.value
datascape__network_cost_diff
Field label Ad spend diff (network)
Description Shows an absolute value with the difference between the Attribution and Network sources. Calculated as Ad spend (attribution) - Ad spend (network)
Field type metric
Data type float.currency.value
datascape__click_cost
Field label Click cost
Description The costs of clicks
Field type metric
Data type float.currency.value
datascape__paid_clicks
Field label Paid clicks
Description The number of clicks, for which there is cost data
Field type metric
Data type int.number.value
datascape__paid_installs
Field label Paid installs
Description The number of installs, for which there is cost data
Field type metric
Data type int.number.value
datascape__paid_impressions
Field label Paid impressions
Description The number of impressions, for which there is cost data
Field type metric
Data type int.number.value
datascape__install_cost
Field label Install cost
Description The costs of installs
Field type metric
Data type float.currency.value
datascape__impression_cost
Field label Impression cost
Description The costs of impressions
Field type metric
Data type float.currency.value
datascape__event_cost
Field label Event cost
Description The costs of events
Field type metric
Data type float.currency.value
datascape__ecpc
Field label Effective cost per click
Description Effective cost per click (ecpc = Ad spend / paid clicks)
Field type metric
Data type float.currency.value
datascape__ecpi_all
Field label eCPI (all installs)
Description Effective cost per install on all installs (Ad spend / installs)
Field type metric
Data type float.currency.value
datascape__ecpi
Field label eCPI (paid installs)
Description Effective cost per install on paid installs. Calculated as Ad Spend (Network) / Paid installs
Field type metric
Data type float.currency.value
datascape__network_ecpi
Field label eCPI (network)
Description Effective cost per install reported by the network API. (Ad spend (network) / Network installs)
Field type metric
Data type float.currency.value
datascape__ecpm
Field label eCPM (attribution)
Description Effective cost per mille (one thousand impressions) reported by the Attribution ad spend source. (Ad spend / paid impressions * 1000)
Field type metric
Data type int.number.value

APP

datascape__app
Field label App name
Description Name of the app
Field type dimension
Data type string.text.value
datascape__app_token
Field label App token
Description App ID in the Adjust system
Field type dimension
Data type string.text.value
datascape__store_id
Field label Store ID
Description Store app ID
Field type dimension
Data type string.text.value
datascape__store_type
Field label Store type
Description Store from where the app was installed
Field type dimension
Data type string.text.value

APP METRICS

datascape__daus
Field label Avg. DAUs
Description Average daily active users
Field type metric
Data type int.number.value
datascape__waus
Field label Avg. WAUs
Description Average weekly active users
Field type metric
Data type int.number.value
datascape__maus
Field label Avg. MAUs
Description Average monthly active users
Field type metric
Data type int.number.value
datascape__deattributions
Field label Deattributions
Description The total number of users that are removed away from the first attribution source to a reattribution source
Field type metric
Data type int.number.value
datascape__reattributions
Field label Reattributions
Description The total number of reattributions that have occurred
Field type metric
Data type int.number.value
datascape__reattribution_reinstalls
Field label Reattribution reinstalls
Description Number of reinstalls that also led to a reattribution
Field type metric
Data type int.number.value
datascape__limit_ad_tracking_installs
Field label LAT installs
Description Number of installs from devices with Limit Ad Tracking enabled
Field type metric
Data type int.number.value
datascape__limit_ad_tracking_install_rate
Field label LAT install rate
Description Proportion of installs from devices with Limit Ad Tracking enabled (limit ad tracking installs/installs)
Field type metric
Data type int.number.value
datascape__limit_ad_tracking_reattributions
Field label LAT reattributions
Description Number of reattributions from devices with Limit Ad Tracking enabled
Field type metric
Data type int.number.value
datascape__limit_ad_tracking_reattribution_rate
Field label LAT reattribution rate
Description Proportion of installs from devices with Limit Ad Tracking enabled (limit ad tracking reattributions/reattributions)
Field type metric
Data type float.number.ratio
datascape__gdpr_forgets
Field label GDPR forgets
Description The total number of users who have exercised their right to be forgotten. Adjust permanently deletes the historical personal data for all of these users but retains their aggregated data for dashboard reporting. Their device data will no longer be received by Adjust or appear anywhere in the Adjust dashboard in the future
Field type metric
Data type int.number.value

CAMPAIGN

datascape__campaign_network
Field label Campaign name
Description Campaign name from the network
Field type dimension
Data type string.text.value
datascape__campaign_id_network
Field label Campaign ID
Description Campaign ID from the network
Field type dimension
Data type string.text.value
datascape__adgroup_network
Field label Adgroup name
Description Adgroup name from the network
Field type dimension
Data type string.text.value
datascape__adgroup_id_network
Field label Adgroup ID
Description Adgroup ID from the network
Field type dimension
Data type string.text.value
datascape__ad_name
Field label Ad name
Description Creative name from the network
Field type dimension
Data type string.text.value
datascape__ad_id
Field label Ad ID
Description Creative ID from the network
Field type dimension
Data type string.text.value
datascape__source_network
Field label Source name
Description Name of the source network. Optional value dependent on the network
Field type dimension
Data type string.text.value
datascape__source_id_network
Field label Source ID
Description ID of the source network
Field type dimension
Data type string.text.value

COHORT

datascape__first_paying_users_d0
Field label First-time paying users (d0)
Description Number of users making their initial purchase until a specific cohort period
Field type metric
Data type int.number.value

CURRENCY

datascape__currency
Field label Currency name
Description Currency name
Field type dimension
Data type string.text.value
datascape__currency_code
Field label Currency code
Description 3-character value ISO 4217
Field type dimension
Data type string.currency.code

DATASOURCE

dataSourceName
Field label Data source
Description The name of the source for this data, as listed on supermetrics.com/docs
Field type dimension
Data type string.text.value
Destinations API, Data warehouse
system_metadata.data_source_logins
Field label Data source logins
Description The data source login accounts that were used to authenticate against the data source
Field type dimension
Data type string.text.json
system_metadata.data_source_login_owners
Field label Data source login owners
Description The Supermetrics users that created the data source login connections
Field type dimension
Data type string.text.json

DEVICE

datascape__device_type
Field label Device type
Description Group by device type
Field type dimension
Data type string.text.value
datascape__os_name
Field label OS name
Description Group by OS names
Field type dimension
Data type string.text.value
datascape__platform
Field label Platform
Description The device operating system/platform. See list of supported platforms below
Field type dimension
Data type string.text.value

FRAUD METRICS

datascape__rejected_installs
Field label Rejected installs
Description Number of rejected installs (rejected installs anon IP + rejected installs too many engagements + rejected installs distribution outlier + rejected installs click injection
Field type metric
Data type int.number.value
datascape__rejected_installs_anon_ip
Field label Rejected installs (Anonymous IP)
Description Number of rejected installs due to anonymous IP
Field type metric
Data type int.number.value
datascape__rejected_installs_too_many_engagements
Field label Rejected installs (too many engagements)
Description Number of rejected installs due to too many engagements
Field type metric
Data type int.number.value
datascape__rejected_installs_distribution_outlier
Field label Rejected installs distribution outlier
Description Number of rejected installs due to distribution outliers
Field type metric
Data type int.number.value
datascape__rejected_installs_click_injection
Field label Rejected installs click injection
Description Number of rejected installs due to engagement injection
Field type metric
Data type int.number.value
datascape__rejected_installs_invalid_signature
Field label Rejected installs invalid signature
Description Number of rejected installs due to a missing or invalid SDK Signature
Field type metric
Data type int.number.value
datascape__rejected_reattributions
Field label Rejected reattributions
Description Number of rejected reattributions (rejected reattributions anon IP + rejected reattributions too many engagements + rejected reattributions distribution outlier + rejected reattributions click injection)
Field type metric
Data type int.number.value
datascape__rejected_reattributions_anon_ip
Field label Rejected reattributions (Anonymous IP)
Description Number of rejected reattributions due to anonymous IP
Field type metric
Data type int.number.value
datascape__rejected_reattributions_too_many_engagements
Field label Rejected reattributions too many engagements
Description Number of rejected reattributions due to too many engagements
Field type metric
Data type int.number.value
datascape__rejected_reattributions_distribution_outlier
Field label Rejected reattributions distribution outliers
Description Number of rejected reattributions due to distribution outliers
Field type metric
Data type int.number.value
datascape__rejected_reattributions_click_injection
Field label Rejected reattributions click injection
Description Number rejected reattributions due to engagement injection
Field type metric
Data type int.number.value
datascape__rejected_install_rate
Field label Rejected install rate
Description Rejected install rate (rejected installs/(installs + rejected installs))
Field type metric
Data type float.number.ratio
datascape__rejected_install_anon_ip_rate
Field label Rejected install anon IP rate
Description Rate of rejected installs due to anonymous IP (rejected installs anon IP/(installs + rejected installs))
Field type metric
Data type float.number.ratio
datascape__rejected_install_too_many_engagements_rate
Field label Rejected install too many engagements rate
Description Rate of rejected installs due to too many engagements (rejected installs too many engagements/(installs + rejected installs))
Field type metric
Data type float.number.ratio
datascape__rejected_install_distribution_outlier_rate
Field label Rejected install distribution outlier rate
Description Rate of rejected installs due to distribution outliers (rejected installs distribution outlier/(installs + rejected installs))
Field type metric
Data type float.number.ratio
datascape__rejected_install_click_injection_rate
Field label Rejected install click injection rate
Description Rate of rejected installs due to engagement injection (rejected installs click injection/(installs + rejected installs))
Field type metric
Data type float.number.ratio
datascape__rejected_reattribution_rate
Field label Rejected reattribution rate
Description Rejected reattributions rate (rejected reattributions/(reattributions + rejected reattributions))
Field type metric
Data type float.number.ratio
datascape__rejected_reattribution_anon_ip_rate
Field label Rejected reattribution (Anonymous IP rate)
Description Rate of rejected reattributions due to anonymous IP (rejected reattributions anon IP/(reattributions + rejected reattributions))
Field type metric
Data type float.number.ratio
datascape__rejected_reattribution_too_many_engagements_rate
Field label Rejected reattribution too many engagements rate
Description Rate of rejected reattributions due to too many engagements (rejected reattributions too many engagements/(reattributions + rejected reattributions))
Field type metric
Data type float.number.ratio
datascape__rejected_reattribution_distribution_outlier_rate
Field label Rejected reattribution distribution outlier rate
Description Rate of rejected reattributions due to distribution outliers (rejected reattributions distribution outlier/(reattributions + rejected reattributions))
Field type metric
Data type float.number.ratio
datascape__rejected_reattribution_click_injection_rate
Field label Rejected reattribution click injection rate
Description Rate of rejected reattributions due to engagement injection (rejected reattributions click injection/(reattributions + rejected reattributions))
Field type metric
Data type float.number.ratio

GEO

datascape__country
Field label Country
Description Country name
Field type dimension
Data type string.geo.country
datascape__country_code
Field label Country code
Description 2-character value ISO 3166
Field type dimension
Data type string.geo.country.twolettercode
datascape__region
Field label Region
Description Business region
Field type dimension
Data type string.geo.region

MAIN METRICS

datascape__clicks
Field label Clicks
Description The number of times a user clicked on a creative
Field type metric
Data type int.number.value
datascape__attribution_clicks
Field label Clicks (attribution)
Description The number of times a user clicked on a creative
Field type metric
Data type int.number.value
datascape__network_clicks
Field label Clicks (network)
Description The number of clicks reported by the network
Field type metric
Data type int.number.value
datascape__click_conversion_rate
Field label Click Conversion Rate (CCR)
Description The average number of clicks it takes for a user to install your app. (Installs/ Clicks)
Field type metric
Data type float.number.ratio
datascape__ctr
Field label CTR
Description Click through rate (clicks/impressions weighted by impressions)
Field type metric
Data type float.number.ratio
datascape__impressions
Field label Impressions
Description The total number of ad impressions measured for your campaigns
Field type metric
Data type int.number.value
datascape__attribution_impressions
Field label Impressions (attribution)
Description Number of times the creatives were displayed
Field type metric
Data type int.number.value
datascape__network_impressions
Field label Impressions (network)
Description Number of impressions reported by the network
Field type metric
Data type int.number.value
datascape__impression_conversion_rate
Field label Impression Conversion Rate (ICR)
Description The percentage of app installs per ad impressions served. (Installs/Impressions)
Field type metric
Data type float.number.ratio
datascape__sessions
Field label Sessions
Description The total number of sessions, including installs (first sessions), reinstalls, reattributions, and reattribution reinstalls that have occurred
Field type metric
Data type int.number.value
datascape__base_sessions
Field label Base sessions
Description The number of user sessions, excluding installs and reattributions
Field type metric
Data type int.number.value
datascape__installs
Field label Installs
Description Number of installs
Field type metric
Data type int.number.value
datascape__network_installs
Field label Installs (network)
Description Number of installs reported by the network
Field type metric
Data type int.number.value
datascape__network_installs_diff
Field label Installs diff (network)
Description Shows an absolute value with the difference between the Attribution and Network sources
Field type metric
Data type int.number.value
datascape__uninstalls
Field label Uninstalls
Description Number of uninstalls
Field type metric
Data type int.number.value
datascape__reinstalls
Field label Reinstalls
Description Number of reinstalls
Field type metric
Data type int.number.value
datascape__events
Field label Total events
Description The total number of all triggered events
Field type metric
Data type int.number.value

PARTNER

datascape__channel
Field label Channel
Description A combination of partner_name and network
Field type dimension
Data type string.text.value
datascape__partner_name
Field label Partner name
Description Partner's name in the Adjust system
Field type dimension
Data type string.text.value
datascape__partner_id
Field label Partner ID
Description Partner's ID in the Adjust system
Field type dimension
Data type string.text.value

QUERY

system_metadata.query_date_range_start
Field label Start date
Description The start date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_date_range_end
Field label End date
Description The end date of the requested query
Field type dimension
Data type string.time.date
system_metadata.query_timezone
Field label Timezone
Description The timezone that is supplied to the query
Field type dimension
Data type string.time.timezone
system_metadata.query_filters
Field label Filters
Description All filters used in the query
Field type dimension
Data type string.text.json
system_metadata.query_date_start
Field label Start
Description When the query was started
Field type dimension
Data type string.time.datetime
system_metadata.query_date_end
Field label End
Description When the query completed
Field type dimension
Data type string.time.datetime
system_metadata.query_duration
Field label Duration
Description The duration in seconds of the query
Field type dimension
Data type int.duration.seconds
system_metadata.query_accounts
Field label Accounts
Description A list of accounts of which the data was pulled from
Field type dimension
Data type string.text.json

REVENUE METRICS

datascape__revenue
Field label Revenue
Description The total revenue your app has generated within a selected timeframe based on the tracked revenue events reported by the Adjust SDK or as recorded via server-to-server event tracking
Field type metric
Data type float.currency.value
datascape__all_revenue
Field label All revenue
Description The amount of revenue, generated by an app, calculated using all revenue sources
Field type metric
Data type float.currency.value
datascape__ad_revenue
Field label Ad revenue
Description The total revenue generated by serving in-app ads
Field type metric
Data type float.currency.value
datascape__revenue_events
Field label Revenue events
Description Number of revenue events
Field type metric
Data type int.number.value
datascape__cohort_revenue
Field label Revenue (cohort)
Description Total revenue from users who were (re)attributed within your selected timeframe
Field type metric
Data type float.currency.value
datascape__cohort_ad_revenue
Field label Ad revenue (cohort)
Description Total ad revenue from users who installed in your selected timeframe
Field type metric
Data type float.currency.value
datascape__cohort_all_revenue
Field label All revenue (cohort)
Description All cohort revenue (cohort revenue + cohort ad revenue)
Field type metric
Data type float.currency.value
datascape__gross_profit
Field label Gross profit
Description The cohorted gross profit
Field type metric
Data type float.currency.value
datascape__cohort_gross_profit
Field label Gross profit (cohort)
Description The gross profit (cohort all revenue - cost)
Field type metric
Data type float.currency.value
datascape__return_on_investment
Field label ROI
Description The ROI metric (cohort gross profit / Ad spend)
Field type metric
Data type float.currency.value
datascape__revenue_to_cost
Field label Revenue-to-cost ratio
Description The revenue-to-cost ratio (cohort all revenue / ad spend)
Field type metric
Data type float.currency.value
datascape__roas
Field label ROAS (all revenue)
Description Return on ad spend, calculated using all sources of revenue. (Cohort revenue + Cohort ad revenue) / Ad spend
Field type metric
Data type float.currency.value
datascape__roas_ad
Field label ROAS (ad revenue)
Description Return on ad spend, calculated using only ad revenue. Cohort ad revenue / Ad spend
Field type metric
Data type float.currency.value
datascape__roas_iap
Field label ROAS (IAP revenue)
Description Return on ad spend, calculated using only in-app revenue. Cohort revenue / Ad spend
Field type metric
Data type float.currency.value

TIME

today
Field label Today
Description Today's date, e.g. 2017-01-31
Field type dimension
Data type string.time.date
Destinations API, Data warehouse
datascape__year
Field label Year
Field type dimension
Data type string.time.year
datascape__year_of_week
Field label Year of week (Sun-Sat)
Field type dimension
Data type string.time.year
datascape__year_of_week_iso
Field label Year of week (Mon-Sun)
Field type dimension
Data type string.time.year
datascape__year_month
Field label Year & month
Field type dimension
Data type string.time.yearmonth
datascape__month
Field label Month
Field type dimension
Data type string.time.month
datascape__year_week
Field label Year & week (Sun-Sat)
Field type dimension
Data type string.time.yearweek
datascape__year_week_iso
Field label Year & week (Mon-Sun)
Field type dimension
Data type string.time.yearweekiso
datascape__week
Field label Week (Sun-Sat)
Field type dimension
Data type string.time.week
datascape__week_iso
Field label Week (Mon-Sun)
Field type dimension
Data type string.time.weekiso
datascape__day_of_month
Field label Day of month
Field type dimension
Data type string.time.dayofmonth
datascape__day_of_week_name
Field label Day of week (Sun-Sat)
Field type dimension
Data type string.time.dayofweek
datascape__day_of_week_name_iso
Field label Day of week (Mon-Sun)
Field type dimension
Data type string.time.dayofweekiso
datascape__date
Field label Date
Field type dimension
Data type string.time.date
datascape__atom
Field label Datetime
Field type dimension
Data type string.time.datetime