---
title: "Adform updates"
slug: "adform-updates"
description: "Explore the latest Adform data source updates, featuring new metrics, dimensions, and enhanced cross-device support for improved ad performance."
updated: 2026-01-19T07:43:44Z
published: 2026-01-19T07:43:44Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Adform updates

Updates on the Adform data source, including new metrics, dimensions, and other features.

## September 2025

2025-09-25

New metric added:

- RTB custom third-party fee

## August 2025

2025-08-12

[Adform dimension limit changes for quota optimization - August 12, 2025](/v1/docs/adform-dimension-limit-changes-august-12-2025)

## January 2022

2022-01-04

New dimensions added:

- Dynamic ad name
- Dynamic ad setup
- Dynamic ad version
- Dynamic ad creative shell
- New metrics added:
- Amount (net)
- Amount (gross)
- Unique tracked ads
- Delivered impressions
- Delivered impressions (%)

## April 2021

2021-04-06

Added support for many cross-device fields:

- Impressions uniqueness all (cross-device)
- Impressions campaign unique (cross-device)
- Impressions campaign day unique (cross-device)
- Impressions media unique (cross-device)
- Impressions line item unique (cross-device)
- Impressions line item day unique (cross-device)
- Impressions banner unique (cross-device)
- Impressions non-campaign unique (cross-device)
- Clicks (cross-device)
- Clicks campaign unique (cross-device)
- Clicks campaign day unique (cross-device)
- Clicks media unique (cross-device)
- Clicks line item unique (cross-device)
- Clicks line item day unique (cross-device)
- Clicks banner unique (cross-device)
- Clicks not campaign unique (cross-device)
- Conversions all (cross-device)
- Type 1 conversions (cross-device)
- Type 2 conversions (cross-device)
- Type 3 conversions (cross-device)
- Conversions all pages (cross-device)
- Conversions landing pages (cross-device)
- Conversions info pages (cross-device)
- Conversions sign-up pages (cross-device)
- Conversions pages none (cross-device)
- Conversions homepages (cross-device)
- Conversions product pages (cross-device)
- Conversions thank-you pages (cross-device)
- Conversions download (cross-device)
- Conversions AdInteractions all (cross-device)
- Conversions AdInteractions post click (cross-device)
- Conversions AdInteractions post impression (cross-device)
- Conversions AdInteractions recent click (cross-device)
- Conversions AdInteractions recent impression (cross-device)
- Conversions AdInteractions all campaign (cross-device)
- Conversions AdInteractions all non-campaign (cross-device)
- Type 1 conversions AdInteractions post click (cross-device)
- Type 1 conversions AdInteractions post impression (cross-device)
- Type 1 conversions AdInteractions recent click (cross-device)
- Type 1 conversions AdInteractions recent impression (cross-device)
- Type 1 conversions AdInteractions all campaign (cross-device)
- Type 1 conversions AdInteractions all non-campaign (cross-device)
- Type 2 conversions AdInteractions post click (cross-device)
- Type 2 conversions AdInteractions post impression (cross-device)
- Type 2 conversions AdInteractions recent click (cross-device)
- Type 2 conversions AdInteractions recent impression (cross-device)
- Type 2 conversions AdInteractions all campaign (cross-device)
- Type 2 conversions AdInteractions all non-campaign (cross-device)
- Type 3 conversions AdInteractions post click (cross-device)
- Type 3 conversions AdInteractions post impression (cross-device)
- Type 3 conversions AdInteractions recent click (cross-device)
- Type 3 conversions AdInteractions recent impression (cross-device)
- Type 3 conversions AdInteractions all campaign (cross-device)
- Type 3 conversions AdInteractions all non-campaign (cross-device)
- Conversion uniqueness all (cross-device)
- Conversion uniqueness point - campaign (cross-device)
- Conversion uniqueness all sites - campaign (cross-device)
- Conversion uniqueness orders (cross-device)
- Type 1 conversion uniqueness all (cross-device)
- Type 1 conversion uniqueness point - campaign (cross-device)
- Type 1 conversion uniqueness all sites - campaign (cross-device)
- Type 1 conversion uniqueness orders (cross-device)
- Type 2 conversion uniqueness all (cross-device)
- Type 2 conversion uniqueness point - campaign (cross-device)
- Type 2 conversion uniqueness all sites - campaign (cross-device)
- Type 2 conversion uniqueness orders (cross-device)
- Type 3 conversion uniqueness all (cross-device)
- Type 3 conversion uniqueness point - campaign (cross-device)
- Type 3 conversion uniqueness all sites - campaign (cross-device)
- Type 3 conversion uniqueness orders (cross-device)
- Pageviews uniqueness all (cross-device)
- Pageviews uniqueness point - campaign (cross-device)
- Pageviews uniqueness all sites - campaign (cross-device)
- Pageviews uniqueness orders (cross-device)
- Pageviews all pages (cross-device)
- Pageviews landing pages (cross-device)
- Pageviews info pages (cross-device)
- Pageviews sign-up pages (cross-device)
- Pageviews pages none (cross-device)
- Pageviews homepages (cross-device)
- Pageviews product pages (cross-device)
- Pageviews thank-you pages (cross-device)
- Pageviews download (cross-device)
- Pageviews AdInteractions all (cross-device)
- Pageviews AdInteractions post click (cross-device)
- Pageviews AdInteractions post impression (cross-device)
- Pageviews AdInteractions recent click (cross-device)
- Pageviews AdInteractions recent impression (cross-device)
- Pageviews AdInteractions all campaign (cross-device)
- Pageviews AdInteractions all non-campaign (cross-device)
- CTR uniqueness all (cross-device, %)
- CTR campaign unique (cross-device, %)
- CTR campaign day unique (cross-device, %)
- CTR media unique (cross-device, %)
- CTR line item unique (cross-device, %)
- CTR line item day unique (cross-device, %)
- CTR banner unique (cross-device, %)
- CTR not campaign unique (cross-device, %)
- COV uniqueness all (cross-device, %)
- COV uniqueness point - campaign (cross-device, %)
- COV uniqueness all sites - campaign (cross-device, %)
- COV uniqueness orders (cross-device, %)
- COV conversions all (cross-device, %)
- COV Type 1 conversions (cross-device, %)
- COV Type 2 conversions (cross-device, %)
- COV Type 3 conversions (cross-device, %)
- COV AdInteractions all (cross-device, %)
- COV AdInteractions post click (cross-device, %)
- COV AdInteractions post impression (cross-device, %)
- COV AdInteractions recent click (cross-device, %)
- COV AdInteractions recent impression (cross-device, %)
- COV AdInteractions all campaign (cross-device, %)
- COV AdInteractions all non-campaign (cross-device, %)
- Avg frequency campaign unique (cross-device)
- Avg frequency campaign day unique (cross-device)
- Avg frequency media unique (cross-device)
- Avg frequency line item unique (cross-device)
- Avg frequency line item day unique (cross-device)
- Avg frequency banner unique (cross-device)
- Avg frequency not campaign unique (cross-device)
- Sales uniqueness all (cross-device)
- Sales uniqueness point - campaign (cross-device)
- Sales uniqueness all sites - campaign (cross-device)
- Sales uniqueness orders (cross-device)
- Sales all pages (cross-device)
- Sales landing pages (cross-device)
- Sales info pages (cross-device)
- Sales sign-up pages (cross-device)
- Sales pages none (cross-device)
- Sales homepages (cross-device)
- Sales product pages (cross-device)
- Sales thank-you pages (cross-device)
- Sales download (cross-device)
- Sales AdInteraction all (cross-device)
- Sales AdInteraction post click (cross-device)
- Sales AdInteraction post impression (cross-device)
- Sales AdInteraction recent click (cross-device)
- Sales AdInteraction recent impression (cross-device)
- Sales AdInteraction all campaign (cross-device)
- Sales AdInteraction all non-campaign (cross-device)
- Conversions AdInteractions post click uniqueness all (cross-device)
- Conversions AdInteractions post click uniqueness point - campaign (cross-device)
- Conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
- Conversions AdInteractions post click uniqueness orders (cross-device)
- Conversions AdInteractions post impression uniqueness all (cross-device)
- Conversions AdInteractions post impression uniqueness point - campaign (cross-device)
- Conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
- Conversions AdInteractions post impression uniqueness orders (cross-device)
- Conversions AdInteractions recent click uniqueness all (cross-device)
- Conversions AdInteractions recent click uniqueness point - campaign (cross-device)
- Conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
- Conversions AdInteractions recent click uniqueness orders (cross-device)
- Conversions AdInteractions recent impression uniqueness all (cross-device)
- Conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
- Conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
- Conversions AdInteractions recent impression uniqueness orders (cross-device)
- Conversions AdInteractions all campaign uniqueness all (cross-device)
- Conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
- Conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
- Conversions AdInteractions all campaign uniqueness orders (cross-device)
- Conversions AdInteractions all non-campaign uniqueness all (cross-device)
- Conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
- Conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
- Conversions AdInteractions all non-campaign uniqueness orders (cross-device)
- Type 1 conversions AdInteractions post click uniqueness all (cross-device)
- Type 1 conversions AdInteractions post click uniqueness point - campaign (cross-device)
- Type 1 conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
- Type 1 conversions AdInteractions post click uniqueness orders (cross-device)
- Type 1 conversions AdInteractions post impression uniqueness all (cross-device)
- Type 1 conversions AdInteractions post impression uniqueness point - campaign (cross-device)
- Type 1 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
- Type 1 conversions AdInteractions post impression uniqueness orders (cross-device)
- Type 1 conversions AdInteractions recent click uniqueness all (cross-device)
- Type 1 conversions AdInteractions recent click uniqueness point - campaign (cross-device)
- Type 1 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
- Type 1 conversions AdInteractions recent click uniqueness orders (cross-device)
- Type 1 conversions AdInteractions recent impression uniqueness all (cross-device)
- Type 1 conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
- Type 1 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
- Type 1 conversions AdInteractions recent impression uniqueness orders (cross-device)
- Type 1 conversions AdInteractions all campaign uniqueness all (cross-device)
- Type 1 conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
- Type 1 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
- Type 1 conversions AdInteractions all campaign uniqueness orders (cross-device)
- Type 1 conversions AdInteractions all non-campaign uniqueness all (cross-device)
- Type 1 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
- Type 1 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
- Type 1 conversions AdInteractions all non-campaign uniqueness orders (cross-device)
- Type 2 conversions AdInteractions post click uniqueness all (cross-device)
- Type 2 conversions AdInteractions post click uniqueness point - campaign (cross-device)
- Type 2 conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
- Type 2 conversions AdInteractions post click uniqueness orders (cross-device)
- Type 2 conversions AdInteractions post impression uniqueness all (cross-device)
- Type 2 conversions AdInteractions post impression uniqueness point - campaign (cross-device)
- Type 2 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
- Type 2 conversions AdInteractions post impression uniqueness orders (cross-device)
- Type 2 conversions AdInteractions recent click uniqueness all (cross-device)
- Type 2 conversions AdInteractions recent click uniqueness point - campaign (cross-device)
- Type 2 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
- Type 2 conversions AdInteractions recent click uniqueness orders (cross-device)
- Type 2 conversions AdInteractions recent impression uniqueness all (cross-device)
- Type 2 conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
- Type 2 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
- Type 2 conversions AdInteractions recent impression uniqueness orders (cross-device)
- Type 2 conversions AdInteractions all campaign uniqueness all (cross-device)
- Type 2 conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
- Type 2 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
- Type 2 conversions AdInteractions all campaign uniqueness orders (cross-device)
- Type 2 conversions AdInteractions all non-campaign uniqueness all (cross-device)
- Type 2 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
- Type 2 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
- Type 2 conversions AdInteractions all non-campaign uniqueness orders (cross-device)
- Type 3 conversions AdInteractions post click uniqueness all (cross-device)
- Type 3 conversions AdInteractions post click uniqueness point - campaign (cross-device)
- Type 3 conversions AdInteractions post click uniqueness all sites - campaign (cross-device)
- Type 3 conversions AdInteractions post click uniqueness orders (cross-device)
- Type 3 conversions AdInteractions post impression uniqueness all (cross-device)
- Type 3 conversions AdInteractions post impression uniqueness point - campaign (cross-device)
- Type 3 conversions AdInteractions post impression uniqueness all sites - campaign (cross-device)
- Type 3 conversions AdInteractions post impression uniqueness orders (cross-device)
- Type 3 conversions AdInteractions recent click uniqueness all (cross-device)
- Type 3 conversions AdInteractions recent click uniqueness point - campaign (cross-device)
- Type 3 conversions AdInteractions recent click uniqueness all sites - campaign (cross-device)
- Type 3 conversions AdInteractions recent click uniqueness orders (cross-device)
- Type 3 conversions AdInteractions recent impression uniqueness all (cross-device)
- Type 3 conversions AdInteractions recent impression uniqueness point - campaign (cross-device)
- Type 3 conversions AdInteractions recent impression uniqueness all sites - campaign (cross-device)
- Type 3 conversions AdInteractions recent impression uniqueness orders (cross-device)
- Type 3 conversions AdInteractions all campaign uniqueness all (cross-device)
- Type 3 conversions AdInteractions all campaign uniqueness point - campaign (cross-device)
- Type 3 conversions AdInteractions all campaign uniqueness all sites - campaign (cross-device)
- Type 3 conversions AdInteractions all campaign uniqueness orders (cross-device)
- Type 3 conversions AdInteractions all non-campaign uniqueness all (cross-device)
- Type 3 conversions AdInteractions all non-campaign uniqueness point - campaign (cross-device)
- Type 3 conversions AdInteractions all non-campaign uniqueness all sites - campaign (cross-device)
- Type 3 conversions AdInteractions all non-campaign uniqueness orders (cross-device)

## June 2020

2020-06-09 -

The following fields have had their display names changed to match the changes in the UI:

| Current Display Name | Backend Name | New Display Name |
| --- | --- | --- |
| Impressions | impressions | Tracked ads |
| Impressions (%) | impressionspct | Tracked ads (%) |
| Unique Impressions (%) | uniqueImpressionsPercent | Unique tracked ads (%) |

## Aug. 2019

2019-08-14:

The following fields have been added:

- Conversions AdInteraction all campaign visit uniqueness all sites - campaign
- Conversions AdInteraction all campaign visit uniqueness no repeats
- Conversions AdInteraction all campaign visit uniqueness orders
- Conversions AdInteraction all campaign visit uniqueness point - campaign
- Conversions AdInteraction all campaign visit uniqueness point - session
- Conversions AdInteraction all campaign visit uniqueness sessions
- Conversions AdInteraction all non-campaign visit uniqueness all sites - campaign
- Conversions AdInteraction all non-campaign visit uniqueness no repeats
- Conversions AdInteraction all non-campaign visit uniqueness orders
- Conversions AdInteraction all non-campaign visit uniqueness point - campaign
- Conversions AdInteraction all non-campaign visit uniqueness point - session
- Conversions AdInteraction all non-campaign visit uniqueness sessions
- Conversions AdInteraction post click visit uniqueness all sites - campaign
- Conversions AdInteraction post click visit uniqueness no repeats
- Conversions AdInteraction post click visit uniqueness orders
- Conversions AdInteraction post click visit uniqueness point - campaign
- Conversions AdInteraction post click visit uniqueness point - session
- Conversions AdInteraction post click visit uniqueness sessions
- Conversions AdInteraction post impression visit uniqueness all sites - campaign
- Conversions AdInteraction post impression visit uniqueness no repeats
- Conversions AdInteraction post impression visit uniqueness orders
- Conversions AdInteraction post impression visit uniqueness point - campaign
- Conversions AdInteraction post impression visit uniqueness point - session
- Conversions AdInteraction post impression visit uniqueness sessions
- Conversions AdInteraction recent click visit uniqueness all sites - campaign
- Conversions AdInteraction recent click visit uniqueness no repeats
- Conversions AdInteraction recent click visit uniqueness orders
- Conversions AdInteraction recent click visit uniqueness point - campaign
- Conversions AdInteraction recent click visit uniqueness point - session
- Conversions AdInteraction recent click visit uniqueness sessions
- Conversions AdInteraction recent impression visit uniqueness all sites - campaign
- Conversions AdInteraction recent impression visit uniqueness no repeats
- Conversions AdInteraction recent impression visit uniqueness orders
- Conversions AdInteraction recent impression visit uniqueness point - campaign
- Conversions AdInteraction recent impression visit uniqueness point - session
- Conversions AdInteraction recent impression visit uniqueness sessions
- Conversions type 1 AdInteraction all campaign visit uniqueness all sites - campaign
- Conversions type 1 AdInteraction all campaign visit uniqueness no repeats
- Conversions type 1 AdInteraction all campaign visit uniqueness orders
- Conversions type 1 AdInteraction all campaign visit uniqueness point - campaign
- Conversions type 1 AdInteraction all campaign visit uniqueness point - session
- Conversions type 1 AdInteraction all campaign visit uniqueness sessions
- Conversions type 1 AdInteraction all non-campaign visit uniqueness all sites - campaign
- Conversions type 1 AdInteraction all non-campaign visit uniqueness no repeats
- Conversions type 1 AdInteraction all non-campaign visit uniqueness orders
- Conversions type 1 AdInteraction all non-campaign visit uniqueness point - campaign
- Conversions type 1 AdInteraction all non-campaign visit uniqueness point - session
- Conversions type 1 AdInteraction all non-campaign visit uniqueness sessions
- Conversions type 1 AdInteraction post click visit uniqueness all sites - campaign
- Conversions type 1 AdInteraction post click visit uniqueness no repeats
- Conversions type 1 AdInteraction post click visit uniqueness orders
- Conversions type 1 AdInteraction post click visit uniqueness point - campaign
- Conversions type 1 AdInteraction post click visit uniqueness point - session
- Conversions type 1 AdInteraction post click visit uniqueness sessions
- Conversions type 1 AdInteraction post impression visit uniqueness all sites - campaign
- Conversions type 1 AdInteraction post impression visit uniqueness no repeats
- Conversions type 1 AdInteraction post impression visit uniqueness orders
- Conversions type 1 AdInteraction post impression visit uniqueness point - campaign
- Conversions type 1 AdInteraction post impression visit uniqueness point - session
- Conversions type 1 AdInteraction post impression visit uniqueness sessions
- Conversions type 1 AdInteraction recent click visit uniqueness all sites - campaign
- Conversions type 1 AdInteraction recent click visit uniqueness no repeats
- Conversions type 1 AdInteraction recent click visit uniqueness orders
- Conversions type 1 AdInteraction recent click visit uniqueness point - campaign
- Conversions type 1 AdInteraction recent click visit uniqueness point - session
- Conversions type 1 AdInteraction recent click visit uniqueness sessions
- Conversions type 1 AdInteraction recent impression visit uniqueness all sites - campaign
- Conversions type 1 AdInteraction recent impression visit uniqueness no repeats
- Conversions type 1 AdInteraction recent impression visit uniqueness orders
- Conversions type 1 AdInteraction recent impression visit uniqueness point - campaign
- Conversions type 1 AdInteraction recent impression visit uniqueness point - session
- Conversions type 1 AdInteraction recent impression visit uniqueness sessions
- Conversions type 1 visit uniqueness all sites - campaign
- Conversions type 1 visit uniqueness no repeats
- Conversions type 1 visit uniqueness orders
- Conversions type 1 visit uniqueness point - campaign
- Conversions type 1 visit uniqueness point - session
- Conversions type 1 visit uniqueness sessions
- Conversions type 2 AdInteraction all campaign visit uniqueness all sites - campaign
- Conversions type 2 AdInteraction all campaign visit uniqueness no repeats
- Conversions type 2 AdInteraction all campaign visit uniqueness orders
- Conversions type 2 AdInteraction all campaign visit uniqueness point - campaign
- Conversions type 2 AdInteraction all campaign visit uniqueness point - session
- Conversions type 2 AdInteraction all campaign visit uniqueness sessions
- Conversions type 2 AdInteraction all non-campaign visit uniqueness all sites - campaign
- Conversions type 2 AdInteraction all non-campaign visit uniqueness no repeats
- Conversions type 2 AdInteraction all non-campaign visit uniqueness orders
- Conversions type 2 AdInteraction all non-campaign visit uniqueness point - campaign
- Conversions type 2 AdInteraction all non-campaign visit uniqueness point - session
- Conversions type 2 AdInteraction all non-campaign visit uniqueness sessions
- Conversions type 2 AdInteraction post click visit uniqueness all sites - campaign
- Conversions type 2 AdInteraction post click visit uniqueness no repeats
- Conversions type 2 AdInteraction post click visit uniqueness orders
- Conversions type 2 AdInteraction post click visit uniqueness point - campaign
- Conversions type 2 AdInteraction post click visit uniqueness point - session
- Conversions type 2 AdInteraction post click visit uniqueness sessions
- Conversions type 2 AdInteraction post impression visit uniqueness all sites - campaign
- Conversions type 2 AdInteraction post impression visit uniqueness no repeats
- Conversions type 2 AdInteraction post impression visit uniqueness orders
- Conversions type 2 AdInteraction post impression visit uniqueness point - campaign
- Conversions type 2 AdInteraction post impression visit uniqueness point - session
- Conversions type 2 AdInteraction post impression visit uniqueness sessions
- Conversions type 2 AdInteraction recent click visit uniqueness all sites - campaign
- Conversions type 2 AdInteraction recent click visit uniqueness no repeats
- Conversions type 2 AdInteraction recent click visit uniqueness orders
- Conversions type 2 AdInteraction recent click visit uniqueness point - campaign
- Conversions type 2 AdInteraction recent click visit uniqueness point - session
- Conversions type 2 AdInteraction recent click visit uniqueness sessions
- Conversions type 2 AdInteraction recent impression visit uniqueness all sites - campaign
- Conversions type 2 AdInteraction recent impression visit uniqueness no repeats
- Conversions type 2 AdInteraction recent impression visit uniqueness orders
- Conversions type 2 AdInteraction recent impression visit uniqueness point - campaign
- Conversions type 2 AdInteraction recent impression visit uniqueness point - session
- Conversions type 2 AdInteraction recent impression visit uniqueness sessions
- Conversions type 2 visit uniqueness all sites - campaign
- Conversions type 2 visit uniqueness no repeats
- Conversions type 2 visit uniqueness orders
- Conversions type 2 visit uniqueness point - campaign
- Conversions type 2 visit uniqueness point - session
- Conversions type 2 visit uniqueness sessions
- Conversions type 3 AdInteraction all campaign visit uniqueness all sites - campaign
- Conversions type 3 AdInteraction all campaign visit uniqueness no repeats
- Conversions type 3 AdInteraction all campaign visit uniqueness orders
- Conversions type 3 AdInteraction all campaign visit uniqueness point - campaign
- Conversions type 3 AdInteraction all campaign visit uniqueness point - session
- Conversions type 3 AdInteraction all campaign visit uniqueness sessions
- Conversions type 3 AdInteraction all non-campaign visit uniqueness all sites - campaign
- Conversions type 3 AdInteraction all non-campaign visit uniqueness no repeats
- Conversions type 3 AdInteraction all non-campaign visit uniqueness orders
- Conversions type 3 AdInteraction all non-campaign visit uniqueness point - campaign
- Conversions type 3 AdInteraction all non-campaign visit uniqueness point - session
- Conversions type 3 AdInteraction all non-campaign visit uniqueness sessions
- Conversions type 3 AdInteraction post click visit uniqueness all sites - campaign
- Conversions type 3 AdInteraction post click visit uniqueness no repeats
- Conversions type 3 AdInteraction post click visit uniqueness orders
- Conversions type 3 AdInteraction post click visit uniqueness point - campaign
- Conversions type 3 AdInteraction post click visit uniqueness point - session
- Conversions type 3 AdInteraction post click visit uniqueness sessions
- Conversions type 3 AdInteraction post impression visit uniqueness all sites - campaign
- Conversions type 3 AdInteraction post impression visit uniqueness no repeats
- Conversions type 3 AdInteraction post impression visit uniqueness orders
- Conversions type 3 AdInteraction post impression visit uniqueness point - campaign
- Conversions type 3 AdInteraction post impression visit uniqueness point - session
- Conversions type 3 AdInteraction post impression visit uniqueness sessions
- Conversions type 3 AdInteraction recent click visit uniqueness all sites - campaign
- Conversions type 3 AdInteraction recent click visit uniqueness no repeats
- Conversions type 3 AdInteraction recent click visit uniqueness orders
- Conversions type 3 AdInteraction recent click visit uniqueness point - campaign
- Conversions type 3 AdInteraction recent click visit uniqueness point - session
- Conversions type 3 AdInteraction recent click visit uniqueness sessions
- Conversions type 3 AdInteraction recent impression visit uniqueness all sites - campaign
- Conversions type 3 AdInteraction recent impression visit uniqueness no repeats
- Conversions type 3 AdInteraction recent impression visit uniqueness orders
- Conversions type 3 AdInteraction recent impression visit uniqueness point - campaign
- Conversions type 3 AdInteraction recent impression visit uniqueness point - session
- Conversions type 3 AdInteraction recent impression visit uniqueness sessions
- Conversions type 3 visit uniqueness all sites - campaign
- Conversions type 3 visit uniqueness no repeats
- Conversions type 3 visit uniqueness orders
- Conversions type 3 visit uniqueness point - campaign
- Conversions type 3 visit uniqueness point - session
- Conversions type 3 visit uniqueness sessions
- Type 1 conversions all campaign
- Type 1 conversions all non-campaign
- Type 1 conversions recent click
- Type 1 conversions recent impression
- Type 2 conversions all campaign
- Type 2 conversions all non-campaign
- Type 2 conversions recent click
- Type 2 conversions recent impression
- Type 3 conversions all campaign
- Type 3 conversions all non-campaign
- Type 3 conversions recent click
- Type 3 conversions recent impression

## April 2019

2019-04-08

Added new fields related to currency-conversion. The standard "Cost" metric will use the ad account currency settings, these will convert to the noted currency:

- Cost (EUR)
- Cost (USD)
- Cost (GBP)

## Jan. 2019

2019-01-03:

Made adjustments to allow users to add multiple Adform accounts even when using the same email address. May require that the user re-authenticate their Adform data source and reselect the needed accounts.

## Dec. 2018

2018-12-18:

Increased the number of rows fetched per request.

Users can now get data for the last 397 days.

## Sept. 2018

2018-09-01

The following video length-related metrics have been added:

- Video events (Play time, 25%)
- Video events (Play time, 50%)
- Video events (Play time, 75%)
- Video events (Play time, 100%)

## May 2018

2018-05-22

New metrics added to RTB set :

- RTB trading desk fee
- RTB media cost
- RTB adform included fee
- RTB brand safety cost
- RTB contextual targeting cost
- RTB rich media fee

New metric added to Cost set:

- DMP data cost (DSP)
