Adform setup for Data Activation

The Data Activation Platform connector for Adform enables you to seamlessly integrate your customer data with Adform's programmatic advertising platform, unlocking powerful capabilities for precise targeting, personalized messaging, and campaign optimization. This integration allows you to harness the power of your data to maximize advertising impact across Adform's ecosystem.

With the Data Activation Platform to Adform DMP connector, you can share your selections with the Adform ecosystem. It allows you to target based on the Adform ID, mobile identifier, or your first-party identifiers if configured in Adform.

Here's how this integration adds value:

• Enriched audience targeting: Use first-party data from the Data Activation Platform to create detailed audience segments in Adform, ensuring your ads reach the right people at the right time.

• Dynamic retargeting: Re-engage users based on their most recent behaviors and interactions with personalized, data-driven ads that drive conversions.

• Real-time data activation: Automatically sync updated audience lists to Adform, ensuring your campaigns are always relevant and up-to-date.

• Cross-channel consistency: Align your Adform campaigns with other marketing channels by integrating cross-channel customer data for a seamless customer journey.

• Optimize media spend: Focus your advertising budget on high-value segments, reducing waste and maximizing return on ad spend (ROAS).

• Comprehensive campaign insights: Combine customer intelligence with Adform's reporting tools to measure performance and refine strategies for improved outcomes.

• Scalable programmatic campaigns: Use Adform's advanced capabilities for programmatic buying with enriched data to deliver personalized and impactful advertising at scale.

Destination connector overview

Before you begin

Before you start using the Adform connector, ensure the following requirements are met:

• An active Adform DMP account

• OAuth credentials linked to the DMP account with the following authorization scopes:

  • https://api.adform.com/scope/dmp.segments

  • https://api.adform.com/scope/dmp.categories

• A client ID and client secret obtained through Adform's OAuth registration process

• A data provider ID linked to the DMP account

• Your Adform account must be paired with the Data Activation Platform's Adform partner account — request this through your Adform account manager

To register a client (application) and request OAuth credentials, contact Adform's API support at technical@adform.com.

Instructions

Step 1: Configure cookie sync

Cookie sync is only required if you select Adform ID when configuring the connector. A cookie sync tag must fire through the Data Activation Platform TMS to sync device IDs with Adform cookie IDs on both sides.

Follow these steps to set up cookie sync:

1. In Data Activation, navigate to Tags and select Pages.

2. On the Global path, click the + button to create a new tag.

3. In the popup window, search for Relay42 data.

4. Click the Relay42 data icon to reveal the options to the right. Find Cookie sync in the list and click Select Variant.

5. In the Configure template step, select Adform from the list of partners to sync with, and give the tag a name. Complete the remaining steps, such as rule setup, and save.

6. Publish the tag to your desired environment in Tags → Publishing.

Once this tag is published, every user who visits your site will also be identifiable by Adform.

Step 2: Configure Adform destination

1. On the Data Activation platform, select Connectors in the left-side navigation bar.

2. Select Server to Server and click New Connector.

3. Select Adform and fill in the form with the following information:

   • Name: Display name of the partner server-to-server integration, used throughout the Data Activation Platform system

   • Client ID: Username provided by Adform Platform

   • Client secret: Password provided by Adform Platform

   • Data provider ID: Data provider ID provided by Adform Platform

     • If you don't remember your Data Provider ID, find it in the Adform Interface. After logging in, click your data provider. The ID appears in the browser URL query string: https://dmp.adform.com/#/provider/XXXXX/dashboard

   • Payload type: Type of data sent to Adform. Options:

     • Adform ID

     • Mobile Advertiser ID

     • 1st Party ID (this payload type allows the partner number to be overridden to match the type of data the 1st party ID represents)

4. Click Create.

Step 3: Add the destination connector to an audience or journey

1. Click the connector icon in the Journey step or step 2 of creating an audience.

2. Select the desired Adform connector (for example, "Adform test").

3. Select the correct segment on the Adform side.

   • Alternatively, create a new segment by filling out the Name and Category ID fields. The Category ID is accessible through the dropdown list.

Error handling

For the Adform connector, we report error codes related to S3 and Data Activation Platform-related codes.

See Amazon Web Service's documentation for S3 error codes.