---
title: "Adform data warehouse table groups"
slug: "adform-data-warehouse-table-groups"
description: "Explore the complete Supermetrics data warehouse table groups for Adform. See all the tables and the fields included in them."
updated: 2026-03-05T14:00:22Z
published: 2026-03-05T14:00:22Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Adform data warehouse table groups

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### Table: CAMPAIGN

| \| bounces** \| \| --- \| \| \\| Display name \\| Bounces \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of bounces for the selected dimension. Bounces are such visits on a advertiser's website, when only one tracked page is visited during the entire visit (session) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Bounces \| \| Description \| This metric shows the number of bounces for the selected dimension. Bounces are such visits on a advertiser's website, when only one tracked page is visited during the entire visit (session) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| --- |
| bounces** |
| \| Display name \| Bounces \| \| --- \| --- \| \| Description \| This metric shows the number of bounces for the selected dimension. Bounces are such visits on a advertiser's website, when only one tracked page is visited during the entire visit (session) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Bounces |
| Description | This metric shows the number of bounces for the selected dimension. Bounces are such visits on a advertiser's website, when only one tracked page is visited during the entire visit (session) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaign** \| \| --- \| \| \\| Display name \\| Campaign \\| \\| --- \\| --- \\| \\| Description \\| This dimension shows and groups information by campaign \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign \| \| Description \| This dimension shows and groups information by campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaign** |
| \| Display name \| Campaign \| \| --- \| --- \| \| Description \| This dimension shows and groups information by campaign \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign |
| Description | This dimension shows and groups information by campaign |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignID** \| \| --- \| \| \\| Display name \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| This dimension groups data by Adform campaign ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign ID \| \| Description \| This dimension groups data by Adform campaign ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignID** |
| \| Display name \| Campaign ID \| \| --- \| --- \| \| Description \| This dimension groups data by Adform campaign ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign ID |
| Description | This dimension groups data by Adform campaign ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| campaignType** \| \| --- \| \| \\| Display name \\| Campaign type \\| \\| --- \\| --- \\| \\| Description \\| This dimension groups information by campaign type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign type \| \| Description \| This dimension groups information by campaign type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignType** |
| \| Display name \| Campaign type \| \| --- \| --- \| \| Description \| This dimension groups information by campaign type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign type |
| Description | This dimension groups information by campaign type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| clicks** \| \| --- \| \| \\| Display name \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of clicks for the selected dimension. A click occurs when a user interacts with the advertisement by engaging a mouse button (usually the left) while the mouse pointer is hovering over the advertisement \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks \| \| Description \| This metric shows the number of clicks for the selected dimension. A click occurs when a user interacts with the advertisement by engaging a mouse button (usually the left) while the mouse pointer is hovering over the advertisement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks** |
| \| Display name \| Clicks \| \| --- \| --- \| \| Description \| This metric shows the number of clicks for the selected dimension. A click occurs when a user interacts with the advertisement by engaging a mouse button (usually the left) while the mouse pointer is hovering over the advertisement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Clicks |
| Description | This metric shows the number of clicks for the selected dimension. A click occurs when a user interacts with the advertisement by engaging a mouse button (usually the left) while the mouse pointer is hovering over the advertisement |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| client** \| \| --- \| \| \\| Display name \\| Client \\| \\| --- \\| --- \\| \\| Description \\| Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Client \| \| Description \| Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| client** |
| \| Display name \| Client \| \| --- \| --- \| \| Description \| Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Client |
| Description | Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| clientID** \| \| --- \| \| \\| Display name \\| Client ID \\| \\| --- \\| --- \\| \\| Description \\| This dimension groups data by Adform client ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Client ID \| \| Description \| This dimension groups data by Adform client ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| clientID** |
| \| Display name \| Client ID \| \| --- \| --- \| \| Description \| This dimension groups data by Adform client ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Client ID |
| Description | This dimension groups data by Adform client ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| conversions** \| \| --- \| \| \\| Display name \\| Conversions \\| \\| --- \\| --- \\| \\| Description \\| A tracked page can be defined as a Conversion - usually a page where a sign-up is confirmed or a sale is made. This metric shows the number of all Conversion pageviews, displayed as a sum for all tracked conversion pages. It has predefined Uniqueness of 'No Repeat', which means that Conversion pageviews, generated by the same user within 15 minutes, are excluded \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Conversions \| \| Description \| A tracked page can be defined as a Conversion - usually a page where a sign-up is confirmed or a sale is made. This metric shows the number of all Conversion pageviews, displayed as a sum for all tracked conversion pages. It has predefined Uniqueness of 'No Repeat', which means that Conversion pageviews, generated by the same user within 15 minutes, are excluded \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions** |
| \| Display name \| Conversions \| \| --- \| --- \| \| Description \| A tracked page can be defined as a Conversion - usually a page where a sign-up is confirmed or a sale is made. This metric shows the number of all Conversion pageviews, displayed as a sum for all tracked conversion pages. It has predefined Uniqueness of 'No Repeat', which means that Conversion pageviews, generated by the same user within 15 minutes, are excluded \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Conversions |
| Description | A tracked page can be defined as a Conversion - usually a page where a sign-up is confirmed or a sale is made. This metric shows the number of all Conversion pageviews, displayed as a sum for all tracked conversion pages. It has predefined Uniqueness of 'No Repeat', which means that Conversion pageviews, generated by the same user within 15 minutes, are excluded |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| cost** \| \| --- \| \| \\| Display name \\| Cost \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the cost value for the selected dimension (usually on a media, placement (line item) level) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Cost \| \| Description \| This metric shows the cost value for the selected dimension (usually on a media, placement (line item) level) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| cost** |
| \| Display name \| Cost \| \| --- \| --- \| \| Description \| This metric shows the cost value for the selected dimension (usually on a media, placement (line item) level) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Display name | Cost |
| Description | This metric shows the cost value for the selected dimension (usually on a media, placement (line item) level) |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date** |
| \| Display name \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| engagements** \| \| --- \| \| \\| Display name \\| Engagements \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the count of user interactions with a banner. User interactions are tracked as user-initiated banner events for Rich Media, Flash and Image banner types. Examples of user-initiated banner events are mouse-over (only if &gt; 1 sec.), video play button press, close button press, etc. Not user-initiated banner events are not included into this metric, except for auto-expand event. Examples of not user-initiated banner event are Floating Banner Shown, 25% of Video Play, etc \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Engagements \| \| Description \| This metric shows the count of user interactions with a banner. User interactions are tracked as user-initiated banner events for Rich Media, Flash and Image banner types. Examples of user-initiated banner events are mouse-over (only if &gt; 1 sec.), video play button press, close button press, etc. Not user-initiated banner events are not included into this metric, except for auto-expand event. Examples of not user-initiated banner event are Floating Banner Shown, 25% of Video Play, etc \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| engagements** |
| \| Display name \| Engagements \| \| --- \| --- \| \| Description \| This metric shows the count of user interactions with a banner. User interactions are tracked as user-initiated banner events for Rich Media, Flash and Image banner types. Examples of user-initiated banner events are mouse-over (only if &gt; 1 sec.), video play button press, close button press, etc. Not user-initiated banner events are not included into this metric, except for auto-expand event. Examples of not user-initiated banner event are Floating Banner Shown, 25% of Video Play, etc \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Engagements |
| Description | This metric shows the count of user interactions with a banner. User interactions are tracked as user-initiated banner events for Rich Media, Flash and Image banner types. Examples of user-initiated banner events are mouse-over (only if &gt; 1 sec.), video play button press, close button press, etc. Not user-initiated banner events are not included into this metric, except for auto-expand event. Examples of not user-initiated banner event are Floating Banner Shown, 25% of Video Play, etc |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| engagingImpressions** \| \| --- \| \| \\| Display name \\| Engaging impressions \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the sum of impressions, where at least one engagement occurred during each impression. Engagements are tracked as user-initiated banner events for Rich Media, Flash and Image banner types. Examples of user-initiated banner events are mouse-over (only if &gt; 1 sec.), video play button press, close button press, etc \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Engaging impressions \| \| Description \| This metric shows the sum of impressions, where at least one engagement occurred during each impression. Engagements are tracked as user-initiated banner events for Rich Media, Flash and Image banner types. Examples of user-initiated banner events are mouse-over (only if &gt; 1 sec.), video play button press, close button press, etc \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| engagingImpressions** |
| \| Display name \| Engaging impressions \| \| --- \| --- \| \| Description \| This metric shows the sum of impressions, where at least one engagement occurred during each impression. Engagements are tracked as user-initiated banner events for Rich Media, Flash and Image banner types. Examples of user-initiated banner events are mouse-over (only if &gt; 1 sec.), video play button press, close button press, etc \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Engaging impressions |
| Description | This metric shows the sum of impressions, where at least one engagement occurred during each impression. Engagements are tracked as user-initiated banner events for Rich Media, Flash and Image banner types. Examples of user-initiated banner events are mouse-over (only if &gt; 1 sec.), video play button press, close button press, etc |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| entrances** \| \| --- \| \| \\| Display name \\| Entrances \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of session entries for the selected dimension. A session entry occurs when a user enters a website and starts browsing \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Entrances \| \| Description \| This metric shows the number of session entries for the selected dimension. A session entry occurs when a user enters a website and starts browsing \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| entrances** |
| \| Display name \| Entrances \| \| --- \| --- \| \| Description \| This metric shows the number of session entries for the selected dimension. A session entry occurs when a user enters a website and starts browsing \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Entrances |
| Description | This metric shows the number of session entries for the selected dimension. A session entry occurs when a user enters a website and starts browsing |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| exits** \| \| --- \| \| \\| Display name \\| Exits \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of session exits for the selected dimension. A session exit occurs when a user leaves a website (either due to literally leaving the site or due to the session time-out) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Exits \| \| Description \| This metric shows the number of session exits for the selected dimension. A session exit occurs when a user leaves a website (either due to literally leaving the site or due to the session time-out) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| exits** |
| \| Display name \| Exits \| \| --- \| --- \| \| Description \| This metric shows the number of session exits for the selected dimension. A session exit occurs when a user leaves a website (either due to literally leaving the site or due to the session time-out) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Exits |
| Description | This metric shows the number of session exits for the selected dimension. A session exit occurs when a user leaves a website (either due to literally leaving the site or due to the session time-out) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| impressions** \| \| --- \| \| \\| Display name \\| Tracked ads \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of tracked ads (formerly known as impressions) and includes both rendered and served-but-not-rendered ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Tracked ads \| \| Description \| This metric shows the number of tracked ads (formerly known as impressions) and includes both rendered and served-but-not-rendered ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressions** |
| \| Display name \| Tracked ads \| \| --- \| --- \| \| Description \| This metric shows the number of tracked ads (formerly known as impressions) and includes both rendered and served-but-not-rendered ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Tracked ads |
| Description | This metric shows the number of tracked ads (formerly known as impressions) and includes both rendered and served-but-not-rendered ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| impressionsBannerUnique** \| \| --- \| \| \\| Display name \\| Impressions banner unique \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions banner unique \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressionsBannerUnique** |
| \| Display name \| Impressions banner unique \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions banner unique |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| lineItem** \| \| --- \| \| \\| Display name \\| Line item \\| \\| --- \\| --- \\| \\| Description \\| This dimension groups information by Line Item. Line Item is an advertisement spot on a media/publisher \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Line item \| \| Description \| This dimension groups information by Line Item. Line Item is an advertisement spot on a media/publisher \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lineItem** |
| \| Display name \| Line item \| \| --- \| --- \| \| Description \| This dimension groups information by Line Item. Line Item is an advertisement spot on a media/publisher \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Line item |
| Description | This dimension groups information by Line Item. Line Item is an advertisement spot on a media/publisher |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| lineItemID** \| \| --- \| \| \\| Display name \\| Line item ID \\| \\| --- \\| --- \\| \\| Description \\| This dimension groups data by Adform Line Item ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Line item ID \| \| Description \| This dimension groups data by Adform Line Item ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lineItemID** |
| \| Display name \| Line item ID \| \| --- \| --- \| \| Description \| This dimension groups data by Adform Line Item ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Line item ID |
| Description | This dimension groups data by Adform Line Item ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| measurableImpressions** \| \| --- \| \| \\| Display name \\| Measurable impressions \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of eligible impressions that were measured for viewability. This metric has been accredited by the Media Rating Council (MRC) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Measurable impressions \| \| Description \| This metric shows the number of eligible impressions that were measured for viewability. This metric has been accredited by the Media Rating Council (MRC) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| measurableImpressions** |
| \| Display name \| Measurable impressions \| \| --- \| --- \| \| Description \| This metric shows the number of eligible impressions that were measured for viewability. This metric has been accredited by the Media Rating Council (MRC) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Measurable impressions |
| Description | This metric shows the number of eligible impressions that were measured for viewability. This metric has been accredited by the Media Rating Council (MRC) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media** \| \| --- \| \| \\| Display name \\| Media \\| \\| --- \\| --- \\| \\| Description \\| Media/publisher is the provider of online advertising space, such as an online newspaper, social network site or other \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Media \| \| Description \| Media/publisher is the provider of online advertising space, such as an online newspaper, social network site or other \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| media** |
| \| Display name \| Media \| \| --- \| --- \| \| Description \| Media/publisher is the provider of online advertising space, such as an online newspaper, social network site or other \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Media |
| Description | Media/publisher is the provider of online advertising space, such as an online newspaper, social network site or other |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| mouseovers** \| \| --- \| \| \\| Display name \\| Mouse overs \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of mouse overs on banner. Only mouse overs, which lasted 1 second or more, are registered \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Mouse overs \| \| Description \| This metric shows the number of mouse overs on banner. Only mouse overs, which lasted 1 second or more, are registered \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| mouseovers** |
| \| Display name \| Mouse overs \| \| --- \| --- \| \| Description \| This metric shows the number of mouse overs on banner. Only mouse overs, which lasted 1 second or more, are registered \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Mouse overs |
| Description | This metric shows the number of mouse overs on banner. Only mouse overs, which lasted 1 second or more, are registered |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| nonViewableImpressions** \| \| --- \| \| \\| Display name \\| Non-viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of rendered impressions that were not in the users' screens \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Non-viewable impressions \| \| Description \| This metric shows the number of rendered impressions that were not in the users' screens \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| nonViewableImpressions** |
| \| Display name \| Non-viewable impressions \| \| --- \| --- \| \| Description \| This metric shows the number of rendered impressions that were not in the users' screens \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Non-viewable impressions |
| Description | This metric shows the number of rendered impressions that were not in the users' screens |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| pageviews** \| \| --- \| \| \\| Display name \\| Unique pageviews \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of all tracked pages (tracking points) pageviews, displayed as a sum for all tracked pages. It has predefined Uniqueness of 'No Repeat', which means that pageviews, generated by the same user within 15 minutes, are excluded \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Unique pageviews \| \| Description \| This metric shows the number of all tracked pages (tracking points) pageviews, displayed as a sum for all tracked pages. It has predefined Uniqueness of 'No Repeat', which means that pageviews, generated by the same user within 15 minutes, are excluded \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| pageviews** |
| \| Display name \| Unique pageviews \| \| --- \| --- \| \| Description \| This metric shows the number of all tracked pages (tracking points) pageviews, displayed as a sum for all tracked pages. It has predefined Uniqueness of 'No Repeat', which means that pageviews, generated by the same user within 15 minutes, are excluded \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Unique pageviews |
| Description | This metric shows the number of all tracked pages (tracking points) pageviews, displayed as a sum for all tracked pages. It has predefined Uniqueness of 'No Repeat', which means that pageviews, generated by the same user within 15 minutes, are excluded |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| pageviewsPostClick** \| \| --- \| \| \\| Display name \\| Unique pageviews post click \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Unique pageviews post click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| pageviewsPostClick** |
| \| Display name \| Unique pageviews post click \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Unique pageviews post click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| renderedImpressions** \| \| --- \| \| \\| Display name \\| Rendered impressions \\| \\| --- \\| --- \\| \\| Description \\| The number of times that an advertisement was rendered anywhere in a user's browser. This metric has been accredited by the Media Rating Council (MRC) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Rendered impressions \| \| Description \| The number of times that an advertisement was rendered anywhere in a user's browser. This metric has been accredited by the Media Rating Council (MRC) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| renderedImpressions** |
| \| Display name \| Rendered impressions \| \| --- \| --- \| \| Description \| The number of times that an advertisement was rendered anywhere in a user's browser. This metric has been accredited by the Media Rating Council (MRC) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Rendered impressions |
| Description | The number of times that an advertisement was rendered anywhere in a user's browser. This metric has been accredited by the Media Rating Council (MRC) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| rtbBids** \| \| --- \| \| \\| Display name \\| RTB bids \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of offers done by Adform in attempt to win an impression on an ad exchange auction \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| RTB bids \| \| Description \| This metric shows the number of offers done by Adform in attempt to win an impression on an ad exchange auction \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| rtbBids** |
| \| Display name \| RTB bids \| \| --- \| --- \| \| Description \| This metric shows the number of offers done by Adform in attempt to win an impression on an ad exchange auction \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | RTB bids |
| Description | This metric shows the number of offers done by Adform in attempt to win an impression on an ad exchange auction |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| sales** \| \| --- \| \| \\| Display name \\| Sales \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the sales value collected from all visits on tracked pages. Collected only if variable is implemented in Tracking points. It has predefined Uniqueness of 'No Repeat', which means that sales value form pageviews, generated by the same user within 15 minutes, are excluded \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Sales \| \| Description \| This metric shows the sales value collected from all visits on tracked pages. Collected only if variable is implemented in Tracking points. It has predefined Uniqueness of 'No Repeat', which means that sales value form pageviews, generated by the same user within 15 minutes, are excluded \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| sales** |
| \| Display name \| Sales \| \| --- \| --- \| \| Description \| This metric shows the sales value collected from all visits on tracked pages. Collected only if variable is implemented in Tracking points. It has predefined Uniqueness of 'No Repeat', which means that sales value form pageviews, generated by the same user within 15 minutes, are excluded \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Display name | Sales |
| Description | This metric shows the sales value collected from all visits on tracked pages. Collected only if variable is implemented in Tracking points. It has predefined Uniqueness of 'No Repeat', which means that sales value form pageviews, generated by the same user within 15 minutes, are excluded |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| undeterminedImpressions** \| \| --- \| \| \\| Display name \\| Undetermined impressions \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of rendered impressions that could not be measured for viewability. This metric has been accredited by the Media Rating Council (MRC) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Undetermined impressions \| \| Description \| This metric shows the number of rendered impressions that could not be measured for viewability. This metric has been accredited by the Media Rating Council (MRC) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| undeterminedImpressions** |
| \| Display name \| Undetermined impressions \| \| --- \| --- \| \| Description \| This metric shows the number of rendered impressions that could not be measured for viewability. This metric has been accredited by the Media Rating Council (MRC) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Undetermined impressions |
| Description | This metric shows the number of rendered impressions that could not be measured for viewability. This metric has been accredited by the Media Rating Council (MRC) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| videoEvents** \| \| --- \| \| \\| Display name \\| Video events \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the interactions with video banners, where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On, and others can be reported \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Video events \| \| Description \| This metric shows the interactions with video banners, where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On, and others can be reported \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| videoEvents** |
| \| Display name \| Video events \| \| --- \| --- \| \| Description \| This metric shows the interactions with video banners, where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On, and others can be reported \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Video events |
| Description | This metric shows the interactions with video banners, where banner events are implemented. Interactions such as Play, Pause, Stop, Sound On, and others can be reported |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| videoEventsPlayTime_100** \| \| --- \| \| \\| Display name \\| Video events (Play time, 100%) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Display name \| Video events (Play time, 100%) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| videoEventsPlayTime_100** |
| \| Display name \| Video events (Play time, 100%) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Display name | Video events (Play time, 100%) |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| videoEventsPlayTime_25** \| \| --- \| \| \\| Display name \\| Video events (Play time, 25%) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Display name \| Video events (Play time, 25%) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| videoEventsPlayTime_25** |
| \| Display name \| Video events (Play time, 25%) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Display name | Video events (Play time, 25%) |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| videoEventsPlayTime_50** \| \| --- \| \| \\| Display name \\| Video events (Play time, 50%) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Display name \| Video events (Play time, 50%) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| videoEventsPlayTime_50** |
| \| Display name \| Video events (Play time, 50%) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Display name | Video events (Play time, 50%) |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| videoEventsPlayTime_75** \| \| --- \| \| \\| Display name \\| Video events (Play time, 75%) \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.percentage](/apidocs/field-data-types#number) \\| \| \| Display name \| Video events (Play time, 75%) \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| videoEventsPlayTime_75** |
| \| Display name \| Video events (Play time, 75%) \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [float.number.percentage](/apidocs/field-data-types#number) \| |
| Display name | Video events (Play time, 75%) |
| Field type | metric |
| Data type | [float.number.percentage](/apidocs/field-data-types#number) |
| \| viewImpressions** \| \| --- \| \| \\| Display name \\| Viewable impressions \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of rendered impressions that were actually in the users' screens \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Viewable impressions \| \| Description \| This metric shows the number of rendered impressions that were actually in the users' screens \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| viewImpressions** |
| \| Display name \| Viewable impressions \| \| --- \| --- \| \| Description \| This metric shows the number of rendered impressions that were actually in the users' screens \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Viewable impressions |
| Description | This metric shows the number of rendered impressions that were actually in the users' screens |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| visitors** \| \| --- \| \| \\| Display name \\| Visitors \\| \\| --- \\| --- \\| \\| Description \\| Shows the number of unique visitors in advertiser's website for the selected tracking setup \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Visitors \| \| Description \| Shows the number of unique visitors in advertiser's website for the selected tracking setup \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| visitors** |
| \| Display name \| Visitors \| \| --- \| --- \| \| Description \| Shows the number of unique visitors in advertiser's website for the selected tracking setup \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Visitors |
| Description | Shows the number of unique visitors in advertiser's website for the selected tracking setup |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| visitorsPostClick** \| \| --- \| \| \\| Display name \\| Visitors post click \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Visitors post click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| visitorsPostClick** |
| \| Display name \| Visitors post click \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Visitors post click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| visits** \| \| --- \| \| \\| Display name \\| Visits \\| \\| --- \\| --- \\| \\| Description \\| Shows the number of visits in advertiser's website for the selected tracking setup \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Visits \| \| Description \| Shows the number of visits in advertiser's website for the selected tracking setup \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| visits** |
| \| Display name \| Visits \| \| --- \| --- \| \| Description \| Shows the number of visits in advertiser's website for the selected tracking setup \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Visits |
| Description | Shows the number of visits in advertiser's website for the selected tracking setup |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |

### Table: SITE_TRACKING

| \| adInteractionType** \| \| --- \| \| \\| Display name \\| Ad interaction type \\| \\| --- \\| --- \\| \\| Description \\| This dimension can be used to group view-through and click-through activity e.g. conversions, orders etc \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Ad interaction type \| \| Description \| This dimension can be used to group view-through and click-through activity e.g. conversions, orders etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| adInteractionType** |
| \| Display name \| Ad interaction type \| \| --- \| --- \| \| Description \| This dimension can be used to group view-through and click-through activity e.g. conversions, orders etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Ad interaction type |
| Description | This dimension can be used to group view-through and click-through activity e.g. conversions, orders etc |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| bounces** \| \| --- \| \| \\| Display name \\| Bounces \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of bounces for the selected dimension. Bounces are such visits on a advertiser's website, when only one tracked page is visited during the entire visit (session) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Bounces \| \| Description \| This metric shows the number of bounces for the selected dimension. Bounces are such visits on a advertiser's website, when only one tracked page is visited during the entire visit (session) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| bounces** |
| \| Display name \| Bounces \| \| --- \| --- \| \| Description \| This metric shows the number of bounces for the selected dimension. Bounces are such visits on a advertiser's website, when only one tracked page is visited during the entire visit (session) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Bounces |
| Description | This metric shows the number of bounces for the selected dimension. Bounces are such visits on a advertiser's website, when only one tracked page is visited during the entire visit (session) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| bouncesPostClick** \| \| --- \| \| \\| Display name \\| Bounces post click \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Bounces post click \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| bouncesPostClick** |
| \| Display name \| Bounces post click \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Bounces post click |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| bouncesPostImpression** \| \| --- \| \| \\| Display name \\| Bounces post impression \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Bounces post impression \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| bouncesPostImpression** |
| \| Display name \| Bounces post impression \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Bounces post impression |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| campaignID** \| \| --- \| \| \\| Display name \\| Campaign ID \\| \\| --- \\| --- \\| \\| Description \\| This dimension groups data by Adform campaign ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Campaign ID \| \| Description \| This dimension groups data by Adform campaign ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| campaignID** |
| \| Display name \| Campaign ID \| \| --- \| --- \| \| Description \| This dimension groups data by Adform campaign ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Campaign ID |
| Description | This dimension groups data by Adform campaign ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| client** \| \| --- \| \| \\| Display name \\| Client \\| \\| --- \\| --- \\| \\| Description \\| Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Client \| \| Description \| Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| client** |
| \| Display name \| Client \| \| --- \| --- \| \| Description \| Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Client |
| Description | Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| clientID** \| \| --- \| \| \\| Display name \\| Client ID \\| \\| --- \\| --- \\| \\| Description \\| This dimension groups data by Adform client ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Client ID \| \| Description \| This dimension groups data by Adform client ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| clientID** |
| \| Display name \| Client ID \| \| --- \| --- \| \| Description \| This dimension groups data by Adform client ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Client ID |
| Description | This dimension groups data by Adform client ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date** |
| \| Display name \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| entrances** \| \| --- \| \| \\| Display name \\| Entrances \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of session entries for the selected dimension. A session entry occurs when a user enters a website and starts browsing \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Entrances \| \| Description \| This metric shows the number of session entries for the selected dimension. A session entry occurs when a user enters a website and starts browsing \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| entrances** |
| \| Display name \| Entrances \| \| --- \| --- \| \| Description \| This metric shows the number of session entries for the selected dimension. A session entry occurs when a user enters a website and starts browsing \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Entrances |
| Description | This metric shows the number of session entries for the selected dimension. A session entry occurs when a user enters a website and starts browsing |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| exits** \| \| --- \| \| \\| Display name \\| Exits \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of session exits for the selected dimension. A session exit occurs when a user leaves a website (either due to literally leaving the site or due to the session time-out) \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Exits \| \| Description \| This metric shows the number of session exits for the selected dimension. A session exit occurs when a user leaves a website (either due to literally leaving the site or due to the session time-out) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| exits** |
| \| Display name \| Exits \| \| --- \| --- \| \| Description \| This metric shows the number of session exits for the selected dimension. A session exit occurs when a user leaves a website (either due to literally leaving the site or due to the session time-out) \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Exits |
| Description | This metric shows the number of session exits for the selected dimension. A session exit occurs when a user leaves a website (either due to literally leaving the site or due to the session time-out) |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| page** \| \| --- \| \| \\| Display name \\| Tracking Point \\| \\| --- \\| --- \\| \\| Description \\| Website tracking dimension. Page is a definable content unit in advertiser's site. Usually one tracking point is implemented per page \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Tracking Point \| \| Description \| Website tracking dimension. Page is a definable content unit in advertiser's site. Usually one tracking point is implemented per page \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| page** |
| \| Display name \| Tracking Point \| \| --- \| --- \| \| Description \| Website tracking dimension. Page is a definable content unit in advertiser's site. Usually one tracking point is implemented per page \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Tracking Point |
| Description | Website tracking dimension. Page is a definable content unit in advertiser's site. Usually one tracking point is implemented per page |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| pageviews** \| \| --- \| \| \\| Display name \\| Unique pageviews \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of all tracked pages (tracking points) pageviews, displayed as a sum for all tracked pages. It has predefined Uniqueness of 'No Repeat', which means that pageviews, generated by the same user within 15 minutes, are excluded \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Unique pageviews \| \| Description \| This metric shows the number of all tracked pages (tracking points) pageviews, displayed as a sum for all tracked pages. It has predefined Uniqueness of 'No Repeat', which means that pageviews, generated by the same user within 15 minutes, are excluded \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| pageviews** |
| \| Display name \| Unique pageviews \| \| --- \| --- \| \| Description \| This metric shows the number of all tracked pages (tracking points) pageviews, displayed as a sum for all tracked pages. It has predefined Uniqueness of 'No Repeat', which means that pageviews, generated by the same user within 15 minutes, are excluded \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Unique pageviews |
| Description | This metric shows the number of all tracked pages (tracking points) pageviews, displayed as a sum for all tracked pages. It has predefined Uniqueness of 'No Repeat', which means that pageviews, generated by the same user within 15 minutes, are excluded |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| referrerType** \| \| --- \| \| \\| Display name \\| Referrer type \\| \\| --- \\| --- \\| \\| Description \\| Website tracking dimension, groups information by referrer type, such as "Direct Traffic", "Referring Site" or "Natural Search" \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Referrer type \| \| Description \| Website tracking dimension, groups information by referrer type, such as "Direct Traffic", "Referring Site" or "Natural Search" \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| referrerType** |
| \| Display name \| Referrer type \| \| --- \| --- \| \| Description \| Website tracking dimension, groups information by referrer type, such as "Direct Traffic", "Referring Site" or "Natural Search" \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Referrer type |
| Description | Website tracking dimension, groups information by referrer type, such as "Direct Traffic", "Referring Site" or "Natural Search" |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| sales** \| \| --- \| \| \\| Display name \\| Sales \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the sales value collected from all visits on tracked pages. Collected only if variable is implemented in Tracking points. It has predefined Uniqueness of 'No Repeat', which means that sales value form pageviews, generated by the same user within 15 minutes, are excluded \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Sales \| \| Description \| This metric shows the sales value collected from all visits on tracked pages. Collected only if variable is implemented in Tracking points. It has predefined Uniqueness of 'No Repeat', which means that sales value form pageviews, generated by the same user within 15 minutes, are excluded \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| sales** |
| \| Display name \| Sales \| \| --- \| --- \| \| Description \| This metric shows the sales value collected from all visits on tracked pages. Collected only if variable is implemented in Tracking points. It has predefined Uniqueness of 'No Repeat', which means that sales value form pageviews, generated by the same user within 15 minutes, are excluded \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Display name | Sales |
| Description | This metric shows the sales value collected from all visits on tracked pages. Collected only if variable is implemented in Tracking points. It has predefined Uniqueness of 'No Repeat', which means that sales value form pageviews, generated by the same user within 15 minutes, are excluded |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| visitors** \| \| --- \| \| \\| Display name \\| Visitors \\| \\| --- \\| --- \\| \\| Description \\| Shows the number of unique visitors in advertiser's website for the selected tracking setup \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Visitors \| \| Description \| Shows the number of unique visitors in advertiser's website for the selected tracking setup \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| visitors** |
| \| Display name \| Visitors \| \| --- \| --- \| \| Description \| Shows the number of unique visitors in advertiser's website for the selected tracking setup \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Visitors |
| Description | Shows the number of unique visitors in advertiser's website for the selected tracking setup |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| visits** \| \| --- \| \| \\| Display name \\| Visits \\| \\| --- \\| --- \\| \\| Description \\| Shows the number of visits in advertiser's website for the selected tracking setup \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Visits \| \| Description \| Shows the number of visits in advertiser's website for the selected tracking setup \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| visits** |
| \| Display name \| Visits \| \| --- \| --- \| \| Description \| Shows the number of visits in advertiser's website for the selected tracking setup \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Visits |
| Description | Shows the number of visits in advertiser's website for the selected tracking setup |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| websiteSection** \| \| --- \| \| \\| Display name \\| Website section \\| \\| --- \\| --- \\| \\| Description \\| Website tracking dimension, groups information by tracking section. Tracking section can hold a group of tracking points assigned to a certain campaign, or a group of tracking points implemented on one section of client's website and used for many different campaigns \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Website section \| \| Description \| Website tracking dimension, groups information by tracking section. Tracking section can hold a group of tracking points assigned to a certain campaign, or a group of tracking points implemented on one section of client's website and used for many different campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| websiteSection** |
| \| Display name \| Website section \| \| --- \| --- \| \| Description \| Website tracking dimension, groups information by tracking section. Tracking section can hold a group of tracking points assigned to a certain campaign, or a group of tracking points implemented on one section of client's website and used for many different campaigns \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Website section |
| Description | Website tracking dimension, groups information by tracking section. Tracking section can hold a group of tracking points assigned to a certain campaign, or a group of tracking points implemented on one section of client's website and used for many different campaigns |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |

### Table: GEO

| \| city** \| \| --- \| \| \\| Display name \\| City \\| \\| --- \\| --- \\| \\| Description \\| Geographical dimension, groups information by visitor's city, e.g. Copenhagen, Oslo, Stockholm, London etc \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.city](/apidocs/field-data-types#geographical) \\| \| \| Display name \| City \| \| Description \| Geographical dimension, groups information by visitor's city, e.g. Copenhagen, Oslo, Stockholm, London etc \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| |
| --- |
| city** |
| \| Display name \| City \| \| --- \| --- \| \| Description \| Geographical dimension, groups information by visitor's city, e.g. Copenhagen, Oslo, Stockholm, London etc \| \| Field type \| dimension \| \| Data type \| [string.geo.city](/apidocs/field-data-types#geographical) \| |
| Display name | City |
| Description | Geographical dimension, groups information by visitor's city, e.g. Copenhagen, Oslo, Stockholm, London etc |
| Field type | dimension |
| Data type | [string.geo.city](/apidocs/field-data-types#geographical) |
| \| clicks** \| \| --- \| \| \\| Display name \\| Clicks \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of clicks for the selected dimension. A click occurs when a user interacts with the advertisement by engaging a mouse button (usually the left) while the mouse pointer is hovering over the advertisement \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks \| \| Description \| This metric shows the number of clicks for the selected dimension. A click occurs when a user interacts with the advertisement by engaging a mouse button (usually the left) while the mouse pointer is hovering over the advertisement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicks** |
| \| Display name \| Clicks \| \| --- \| --- \| \| Description \| This metric shows the number of clicks for the selected dimension. A click occurs when a user interacts with the advertisement by engaging a mouse button (usually the left) while the mouse pointer is hovering over the advertisement \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Clicks |
| Description | This metric shows the number of clicks for the selected dimension. A click occurs when a user interacts with the advertisement by engaging a mouse button (usually the left) while the mouse pointer is hovering over the advertisement |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| client** \| \| --- \| \| \\| Display name \\| Client \\| \\| --- \\| --- \\| \\| Description \\| Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Client \| \| Description \| Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| client** |
| \| Display name \| Client \| \| --- \| --- \| \| Description \| Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Client |
| Description | Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| clientID** \| \| --- \| \| \\| Display name \\| Client ID \\| \\| --- \\| --- \\| \\| Description \\| This dimension groups data by Adform client ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Client ID \| \| Description \| This dimension groups data by Adform client ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| clientID** |
| \| Display name \| Client ID \| \| --- \| --- \| \| Description \| This dimension groups data by Adform client ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Client ID |
| Description | This dimension groups data by Adform client ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| continent** \| \| --- \| \| \\| Display name \\| Continent \\| \\| --- \\| --- \\| \\| Description \\| Geographical dimension, groups information by visitor's continent, e.g. Australia, Europe, etc \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.continent](/apidocs/field-data-types#geographical) \\| \| \| Display name \| Continent \| \| Description \| Geographical dimension, groups information by visitor's continent, e.g. Australia, Europe, etc \| \| Field type \| dimension \| \| Data type \| [string.geo.continent](/apidocs/field-data-types#geographical) \| |
| continent** |
| \| Display name \| Continent \| \| --- \| --- \| \| Description \| Geographical dimension, groups information by visitor's continent, e.g. Australia, Europe, etc \| \| Field type \| dimension \| \| Data type \| [string.geo.continent](/apidocs/field-data-types#geographical) \| |
| Display name | Continent |
| Description | Geographical dimension, groups information by visitor's continent, e.g. Australia, Europe, etc |
| Field type | dimension |
| Data type | [string.geo.continent](/apidocs/field-data-types#geographical) |
| \| conversions** \| \| --- \| \| \\| Display name \\| Conversions \\| \\| --- \\| --- \\| \\| Description \\| A tracked page can be defined as a Conversion - usually a page where a sign-up is confirmed or a sale is made. This metric shows the number of all Conversion pageviews, displayed as a sum for all tracked conversion pages. It has predefined Uniqueness of 'No Repeat', which means that Conversion pageviews, generated by the same user within 15 minutes, are excluded \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Conversions \| \| Description \| A tracked page can be defined as a Conversion - usually a page where a sign-up is confirmed or a sale is made. This metric shows the number of all Conversion pageviews, displayed as a sum for all tracked conversion pages. It has predefined Uniqueness of 'No Repeat', which means that Conversion pageviews, generated by the same user within 15 minutes, are excluded \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| conversions** |
| \| Display name \| Conversions \| \| --- \| --- \| \| Description \| A tracked page can be defined as a Conversion - usually a page where a sign-up is confirmed or a sale is made. This metric shows the number of all Conversion pageviews, displayed as a sum for all tracked conversion pages. It has predefined Uniqueness of 'No Repeat', which means that Conversion pageviews, generated by the same user within 15 minutes, are excluded \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Conversions |
| Description | A tracked page can be defined as a Conversion - usually a page where a sign-up is confirmed or a sale is made. This metric shows the number of all Conversion pageviews, displayed as a sum for all tracked conversion pages. It has predefined Uniqueness of 'No Repeat', which means that Conversion pageviews, generated by the same user within 15 minutes, are excluded |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| country** \| \| --- \| \| \\| Display name \\| Country \\| \\| --- \\| --- \\| \\| Description \\| Geographical dimension, groups information by visitor's country e.g. Denmark, UK, USA, etc \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Display name \| Country \| \| Description \| Geographical dimension, groups information by visitor's country e.g. Denmark, UK, USA, etc \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| country** |
| \| Display name \| Country \| \| --- \| --- \| \| Description \| Geographical dimension, groups information by visitor's country e.g. Denmark, UK, USA, etc \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| Display name | Country |
| Description | Geographical dimension, groups information by visitor's country e.g. Denmark, UK, USA, etc |
| Field type | dimension |
| Data type | [string.geo.country](/apidocs/field-data-types#geographical) |
| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date** |
| \| Display name \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| impressions** \| \| --- \| \| \\| Display name \\| Tracked ads \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of tracked ads (formerly known as impressions) and includes both rendered and served-but-not-rendered ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Tracked ads \| \| Description \| This metric shows the number of tracked ads (formerly known as impressions) and includes both rendered and served-but-not-rendered ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressions** |
| \| Display name \| Tracked ads \| \| --- \| --- \| \| Description \| This metric shows the number of tracked ads (formerly known as impressions) and includes both rendered and served-but-not-rendered ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Tracked ads |
| Description | This metric shows the number of tracked ads (formerly known as impressions) and includes both rendered and served-but-not-rendered ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| region** \| \| --- \| \| \\| Display name \\| Region \\| \\| --- \\| --- \\| \\| Description \\| Geographical dimension, shows visitor related information grouped by region \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.region](/apidocs/field-data-types#geographical) \\| \| \| Display name \| Region \| \| Description \| Geographical dimension, shows visitor related information grouped by region \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| region** |
| \| Display name \| Region \| \| --- \| --- \| \| Description \| Geographical dimension, shows visitor related information grouped by region \| \| Field type \| dimension \| \| Data type \| [string.geo.region](/apidocs/field-data-types#geographical) \| |
| Display name | Region |
| Description | Geographical dimension, shows visitor related information grouped by region |
| Field type | dimension |
| Data type | [string.geo.region](/apidocs/field-data-types#geographical) |
| \| sales** \| \| --- \| \| \\| Display name \\| Sales \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the sales value collected from all visits on tracked pages. Collected only if variable is implemented in Tracking points. It has predefined Uniqueness of 'No Repeat', which means that sales value form pageviews, generated by the same user within 15 minutes, are excluded \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Sales \| \| Description \| This metric shows the sales value collected from all visits on tracked pages. Collected only if variable is implemented in Tracking points. It has predefined Uniqueness of 'No Repeat', which means that sales value form pageviews, generated by the same user within 15 minutes, are excluded \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| sales** |
| \| Display name \| Sales \| \| --- \| --- \| \| Description \| This metric shows the sales value collected from all visits on tracked pages. Collected only if variable is implemented in Tracking points. It has predefined Uniqueness of 'No Repeat', which means that sales value form pageviews, generated by the same user within 15 minutes, are excluded \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Display name | Sales |
| Description | This metric shows the sales value collected from all visits on tracked pages. Collected only if variable is implemented in Tracking points. It has predefined Uniqueness of 'No Repeat', which means that sales value form pageviews, generated by the same user within 15 minutes, are excluded |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |

### Table: MEDIA_PLAN

| \| booked** \| \| --- \| \| \\| Display name \\| Booked \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of booked units for a media placement (line item) \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Booked \| \| Description \| This metric shows the number of booked units for a media placement (line item) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| --- |
| booked** |
| \| Display name \| Booked \| \| --- \| --- \| \| Description \| This metric shows the number of booked units for a media placement (line item) \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Display name | Booked |
| Description | This metric shows the number of booked units for a media placement (line item) |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| bookedClicks** \| \| --- \| \| \\| Display name \\| Booked clicks \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of booked clicks for a media placement. Clicking means interacting with an advertisement by engaging a mouse button (usually the left) while the mouse pointer is hovering over the advertisement \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Booked clicks \| \| Description \| This metric shows the number of booked clicks for a media placement. Clicking means interacting with an advertisement by engaging a mouse button (usually the left) while the mouse pointer is hovering over the advertisement \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| bookedClicks** |
| \| Display name \| Booked clicks \| \| --- \| --- \| \| Description \| This metric shows the number of booked clicks for a media placement. Clicking means interacting with an advertisement by engaging a mouse button (usually the left) while the mouse pointer is hovering over the advertisement \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Display name | Booked clicks |
| Description | This metric shows the number of booked clicks for a media placement. Clicking means interacting with an advertisement by engaging a mouse button (usually the left) while the mouse pointer is hovering over the advertisement |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| bookedConversions** \| \| --- \| \| \\| Display name \\| Booked conversions \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of booked conversions for the selected dimension \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Booked conversions \| \| Description \| This metric shows the number of booked conversions for the selected dimension \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| bookedConversions** |
| \| Display name \| Booked conversions \| \| --- \| --- \| \| Description \| This metric shows the number of booked conversions for the selected dimension \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Display name | Booked conversions |
| Description | This metric shows the number of booked conversions for the selected dimension |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| bookedImpressions** \| \| --- \| \| \\| Display name \\| Booked impressions \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of booked impressions for the selected dimension. An impression occurs when a user is exposed to an advertisement \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Booked impressions \| \| Description \| This metric shows the number of booked impressions for the selected dimension. An impression occurs when a user is exposed to an advertisement \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| bookedImpressions** |
| \| Display name \| Booked impressions \| \| --- \| --- \| \| Description \| This metric shows the number of booked impressions for the selected dimension. An impression occurs when a user is exposed to an advertisement \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Display name | Booked impressions |
| Description | This metric shows the number of booked impressions for the selected dimension. An impression occurs when a user is exposed to an advertisement |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| bookedTime** \| \| --- \| \| \\| Display name \\| Booked time \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of booked time units for the selected dimension \\| \\| Field type \\| metric \\| \\| Data type \\| [float.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Booked time \| \| Description \| This metric shows the number of booked time units for the selected dimension \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| bookedTime** |
| \| Display name \| Booked time \| \| --- \| --- \| \| Description \| This metric shows the number of booked time units for the selected dimension \| \| Field type \| metric \| \| Data type \| [float.number.value](/apidocs/field-data-types#number) \| |
| Display name | Booked time |
| Description | This metric shows the number of booked time units for the selected dimension |
| Field type | metric |
| Data type | [float.number.value](/apidocs/field-data-types#number) |
| \| clicksMediaUnique** \| \| --- \| \| \\| Display name \\| Clicks media unique \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks media unique \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicksMediaUnique** |
| \| Display name \| Clicks media unique \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Clicks media unique |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| client** \| \| --- \| \| \\| Display name \\| Client \\| \\| --- \\| --- \\| \\| Description \\| Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Client \| \| Description \| Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| client** |
| \| Display name \| Client \| \| --- \| --- \| \| Description \| Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Client |
| Description | Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| clientID** \| \| --- \| \| \\| Display name \\| Client ID \\| \\| --- \\| --- \\| \\| Description \\| This dimension groups data by Adform client ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Client ID \| \| Description \| This dimension groups data by Adform client ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| clientID** |
| \| Display name \| Client ID \| \| --- \| --- \| \| Description \| This dimension groups data by Adform client ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Client ID |
| Description | This dimension groups data by Adform client ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| impressions** \| \| --- \| \| \\| Display name \\| Tracked ads \\| \\| --- \\| --- \\| \\| Description \\| This metric shows the number of tracked ads (formerly known as impressions) and includes both rendered and served-but-not-rendered ads \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Tracked ads \| \| Description \| This metric shows the number of tracked ads (formerly known as impressions) and includes both rendered and served-but-not-rendered ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressions** |
| \| Display name \| Tracked ads \| \| --- \| --- \| \| Description \| This metric shows the number of tracked ads (formerly known as impressions) and includes both rendered and served-but-not-rendered ads \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Tracked ads |
| Description | This metric shows the number of tracked ads (formerly known as impressions) and includes both rendered and served-but-not-rendered ads |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| impressionsMediaUnique** \| \| --- \| \| \\| Display name \\| Impressions media unique \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions media unique \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressionsMediaUnique** |
| \| Display name \| Impressions media unique \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions media unique |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| media** \| \| --- \| \| \\| Display name \\| Media \\| \\| --- \\| --- \\| \\| Description \\| Media/publisher is the provider of online advertising space, such as an online newspaper, social network site or other \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Media \| \| Description \| Media/publisher is the provider of online advertising space, such as an online newspaper, social network site or other \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| media** |
| \| Display name \| Media \| \| --- \| --- \| \| Description \| Media/publisher is the provider of online advertising space, such as an online newspaper, social network site or other \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Media |
| Description | Media/publisher is the provider of online advertising space, such as an online newspaper, social network site or other |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| mediaCountry** \| \| --- \| \| \\| Display name \\| Media country \\| \\| --- \\| --- \\| \\| Description \\| This dimension indicates media/publisher country, where the selected media is located \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.geo.country](/apidocs/field-data-types#geographical) \\| \| \| Display name \| Media country \| \| Description \| This dimension indicates media/publisher country, where the selected media is located \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| mediaCountry** |
| \| Display name \| Media country \| \| --- \| --- \| \| Description \| This dimension indicates media/publisher country, where the selected media is located \| \| Field type \| dimension \| \| Data type \| [string.geo.country](/apidocs/field-data-types#geographical) \| |
| Display name | Media country |
| Description | This dimension indicates media/publisher country, where the selected media is located |
| Field type | dimension |
| Data type | [string.geo.country](/apidocs/field-data-types#geographical) |
| \| mediaGlobal** \| \| --- \| \| \\| Display name \\| Media global \\| \\| --- \\| --- \\| \\| Description \\| Groups information by media, automatically synchronized with the global media database \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Media global \| \| Description \| Groups information by media, automatically synchronized with the global media database \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| mediaGlobal** |
| \| Display name \| Media global \| \| --- \| --- \| \| Description \| Groups information by media, automatically synchronized with the global media database \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Media global |
| Description | Groups information by media, automatically synchronized with the global media database |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| mediaID** \| \| --- \| \| \\| Display name \\| Media ID \\| \\| --- \\| --- \\| \\| Description \\| This dimension groups data by Adform media ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Media ID \| \| Description \| This dimension groups data by Adform media ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| mediaID** |
| \| Display name \| Media ID \| \| --- \| --- \| \| Description \| This dimension groups data by Adform media ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Media ID |
| Description | This dimension groups data by Adform media ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| mediaLineItem** \| \| --- \| \| \\| Display name \\| Media line item \\| \\| --- \\| --- \\| \\| Description \\| A joint dimension to list Media:Line Item combination as one dimension values \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Media line item \| \| Description \| A joint dimension to list Media:Line Item combination as one dimension values \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| mediaLineItem** |
| \| Display name \| Media line item \| \| --- \| --- \| \| Description \| A joint dimension to list Media:Line Item combination as one dimension values \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Media line item |
| Description | A joint dimension to list Media:Line Item combination as one dimension values |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| mediaSection** \| \| --- \| \| \\| Display name \\| Media section \\| \\| --- \\| --- \\| \\| Description \\| This dimension groups information by media section \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Media section \| \| Description \| This dimension groups information by media section \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| mediaSection** |
| \| Display name \| Media section \| \| --- \| --- \| \| Description \| This dimension groups information by media section \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Media section |
| Description | This dimension groups information by media section |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| today** \| \| --- \| \| \\| Display name \\| Today \\| \\| --- \\| --- \\| \\| Description \\| Today's date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Today \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| today** |
| \| Display name \| Today \| \| --- \| --- \| \| Description \| Today's date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Today |
| Description | Today's date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |

### Table: BANNER

| \| banner** \| \| --- \| \| \\| Display name \\| Banner/Adgroups \\| \\| --- \\| --- \\| \\| Description \\| This dimension lists paid search keywords that visitors used to reach advertiser's website \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Banner/Adgroups \| \| Description \| This dimension lists paid search keywords that visitors used to reach advertiser's website \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| --- |
| banner** |
| \| Display name \| Banner/Adgroups \| \| --- \| --- \| \| Description \| This dimension lists paid search keywords that visitors used to reach advertiser's website \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Banner/Adgroups |
| Description | This dimension lists paid search keywords that visitors used to reach advertiser's website |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| bannerFormat** \| \| --- \| \| \\| Display name \\| Banner format \\| \\| --- \\| --- \\| \\| Description \\| This dimension indicates the format of the banner, such as "Skyscraper", "Advertorials", etc \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Banner format \| \| Description \| This dimension indicates the format of the banner, such as "Skyscraper", "Advertorials", etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| bannerFormat** |
| \| Display name \| Banner format \| \| --- \| --- \| \| Description \| This dimension indicates the format of the banner, such as "Skyscraper", "Advertorials", etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Banner format |
| Description | This dimension indicates the format of the banner, such as "Skyscraper", "Advertorials", etc |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| bannerID** \| \| --- \| \| \\| Display name \\| Banner ID \\| \\| --- \\| --- \\| \\| Description \\| This dimension groups data by Adform banner ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Banner ID \| \| Description \| This dimension groups data by Adform banner ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| bannerID** |
| \| Display name \| Banner ID \| \| --- \| --- \| \| Description \| This dimension groups data by Adform banner ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Banner ID |
| Description | This dimension groups data by Adform banner ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| bannerSize** \| \| --- \| \| \\| Display name \\| Banner size \\| \\| --- \\| --- \\| \\| Description \\| This dimension groups information by banner size. Banner size is shown as "width x height" in pixels, e.g. 300 x 250 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Banner size \| \| Description \| This dimension groups information by banner size. Banner size is shown as "width x height" in pixels, e.g. 300 x 250 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| bannerSize** |
| \| Display name \| Banner size \| \| --- \| --- \| \| Description \| This dimension groups information by banner size. Banner size is shown as "width x height" in pixels, e.g. 300 x 250 \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Banner size |
| Description | This dimension groups information by banner size. Banner size is shown as "width x height" in pixels, e.g. 300 x 250 |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| bannerType** \| \| --- \| \| \\| Display name \\| Banner type \\| \\| --- \\| --- \\| \\| Description \\| This dimension groups information by creative material type \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Banner type \| \| Description \| This dimension groups information by creative material type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| bannerType** |
| \| Display name \| Banner type \| \| --- \| --- \| \| Description \| This dimension groups information by creative material type \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Banner type |
| Description | This dimension groups information by creative material type |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| clickDetail** \| \| --- \| \| \\| Display name \\| Click detail \\| \\| --- \\| --- \\| \\| Description \\| This dimension groups information by banner click details. Click details allow seperating clicks on back-up and flash banners, and clicks on different clickable areas defined by different click-tags implemented in the banners \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Click detail \| \| Description \| This dimension groups information by banner click details. Click details allow seperating clicks on back-up and flash banners, and clicks on different clickable areas defined by different click-tags implemented in the banners \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| clickDetail** |
| \| Display name \| Click detail \| \| --- \| --- \| \| Description \| This dimension groups information by banner click details. Click details allow seperating clicks on back-up and flash banners, and clicks on different clickable areas defined by different click-tags implemented in the banners \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Click detail |
| Description | This dimension groups information by banner click details. Click details allow seperating clicks on back-up and flash banners, and clicks on different clickable areas defined by different click-tags implemented in the banners |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| clicksBannerUnique** \| \| --- \| \| \\| Display name \\| Clicks banner unique \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Clicks banner unique \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| clicksBannerUnique** |
| \| Display name \| Clicks banner unique \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Clicks banner unique |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| client** \| \| --- \| \| \\| Display name \\| Client \\| \\| --- \\| --- \\| \\| Description \\| Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Client \| \| Description \| Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| client** |
| \| Display name \| Client \| \| --- \| --- \| \| Description \| Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Client |
| Description | Displays client/advertiser information. Used to group campaigns, in benchmarking reports etc |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| clientID** \| \| --- \| \| \\| Display name \\| Client ID \\| \\| --- \\| --- \\| \\| Description \\| This dimension groups data by Adform client ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Client ID \| \| Description \| This dimension groups data by Adform client ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| clientID** |
| \| Display name \| Client ID \| \| --- \| --- \| \| Description \| This dimension groups data by Adform client ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Client ID |
| Description | This dimension groups data by Adform client ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| dataSourceName** \| \| --- \| \| \\| Display name \\| Data source \\| \\| --- \\| --- \\| \\| Description \\| The name of the source for this data, as listed on supermetrics.com/docs \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Data source \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| dataSourceName** |
| \| Display name \| Data source \| \| --- \| --- \| \| Description \| The name of the source for this data, as listed on supermetrics.com/docs \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Data source |
| Description | The name of the source for this data, as listed on supermetrics.com/docs |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |
| \| date** \| \| --- \| \| \\| Display name \\| Date \\| \\| --- \\| --- \\| \\| Description \\| Date, e.g. 2017-01-31 \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.time.date](/apidocs/field-data-types#time) \\| \| \| Display name \| Date \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| date** |
| \| Display name \| Date \| \| --- \| --- \| \| Description \| Date, e.g. 2017-01-31 \| \| Field type \| dimension \| \| Data type \| [string.time.date](/apidocs/field-data-types#time) \| |
| Display name | Date |
| Description | Date, e.g. 2017-01-31 |
| Field type | dimension |
| Data type | [string.time.date](/apidocs/field-data-types#time) |
| \| impressionsBannerUnique** \| \| --- \| \| \\| Display name \\| Impressions banner unique \\| \\| --- \\| --- \\| \\| Field type \\| metric \\| \\| Data type \\| [int.number.value](/apidocs/field-data-types#number) \\| \| \| Display name \| Impressions banner unique \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| impressionsBannerUnique** |
| \| Display name \| Impressions banner unique \| \| --- \| --- \| \| Field type \| metric \| \| Data type \| [int.number.value](/apidocs/field-data-types#number) \| |
| Display name | Impressions banner unique |
| Field type | metric |
| Data type | [int.number.value](/apidocs/field-data-types#number) |
| \| lineItemID** \| \| --- \| \| \\| Display name \\| Line item ID \\| \\| --- \\| --- \\| \\| Description \\| This dimension groups data by Adform Line Item ID \\| \\| Field type \\| dimension \\| \\| Data type \\| [string.text.value](/apidocs/field-data-types#text) \\| \| \| Display name \| Line item ID \| \| Description \| This dimension groups data by Adform Line Item ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| lineItemID** |
| \| Display name \| Line item ID \| \| --- \| --- \| \| Description \| This dimension groups data by Adform Line Item ID \| \| Field type \| dimension \| \| Data type \| [string.text.value](/apidocs/field-data-types#text) \| |
| Display name | Line item ID |
| Description | This dimension groups data by Adform Line Item ID |
| Field type | dimension |
| Data type | [string.text.value](/apidocs/field-data-types#text) |