---
title: "Adform connection guide"
slug: "adform-connection-guide"
description: "Connect your Adform data to Supermetrics with our guide on permissions, and connection instructions for seamless data integration."
updated: 2026-07-08T09:00:42Z
published: 2026-07-08T09:00:42Z
canonical: "docs.supermetrics.com/adform-connection-guide"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Adform connection guide

This guide contains all permissions and requirements for connecting your Adform data to Supermetrics.

You can connect to data sources from the [Data sources page on the Supermetrics Hub](https://hub.supermetrics.com/token-management). On the Hub, you can also [share an authentication link](https://docs.supermetrics.com/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub#share-authentication-link) to connect to a data source you don't have direct access to.

After you connect to the data source on the Hub, you can use the data source connection in [all available destinations](/docs/adform-connection-guide#connection-instructions).

## Required permissions

To connect to Adform, you need:

- External API access enabled
- An account with the Advertiser or Agency user role as part of the Buyer Solution category. [Learn more in Adform's API documentation](https://api.adform.com/help/guides/getting-started/enabling-external-api).

## Connection instructions

When connecting to Adform, you need to log in to Adform and select an account to pull data from when prompted.

1. Select the Adform data source [on the Supermetrics Hub](https://hub.supermetrics.com/token-management) or in the data destination.
2. If prompted, choose to make this connection [shared or private](https://docs.supermetrics.com/docs/about-shared-and-private-connections).
3. Click **Start**.
4. Log in to your Adform account.
5. Click **Allow**.
6. In your data destination, select the account to pull data from and an additional [tracking filter ID](/v1/docs/how-to-use-adform-advanced-conversion-reporting).

See detailed instructions on [how to connect to a data source from the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-connect-to-data-sources-from-supermetrics-hub).

You can also connect to Adform from these destinations:

- Google Sheets: [How to connect to a Supermetrics data source in Google Sheets](https://docs.supermetrics.com/docs/how-to-connect-to-a-supermetrics-data-source-in-google-sheets)
- Data Studio: [How to connect data sources to Data Studio](/v1/docs/how-to-connect-data-sources-to-data-studio)
- Excel: [How to connect data sources to Excel with Supermetrics](https://docs.supermetrics.com/docs/how-to-connect-data-sources-to-excel-with-supermetrics)
- Power BI: [How to create your first Supermetrics query for Power BI](https://docs.supermetrics.com/docs/how-to-create-your-first-supermetrics-query-for-power-bi)
- The Supermetrics API: [How to use the Query Manager](https://docs.supermetrics.com/docs/how-to-use-the-query-manager)
- Data warehouse and cloud storage (Hub): [How to create a transfer](https://docs.supermetrics.com/docs/how-to-create-a-transfer)
- BigQuery (marketplace): [How to create a BigQuery (marketplace) transfer](https://docs.supermetrics.com/v1/docs/how-to-create-a-bigquery-marketplace-transfer)

## More resources

- [Adform report building guide](/v1/docs/adform-report-building-guide)
- [How to reauthenticate a data source connection](/v1/docs/how-to-reauthenticate-a-data-source-connection)
- [How to manage data source connections on the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-manage-data-source-connections-on-supermetrics-hub)