--- title: "ActiveCampaign connection guide" slug: "activecampaign-connection-guide" description: "Connect your ActiveCampaign data to Supermetrics with our guide on permissions, API keys, and query types for seamless reporting and analysis." tags: ["CRM and sales", "Marketing automation"] updated: 2025-08-05T10:35:45Z published: 2025-08-05T10:35:45Z --- > ## Documentation Index > Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt > Use this file to discover all available pages before exploring further. # ActiveCampaign connection guide This guide contains all permissions and requirements for connecting your ActiveCampaign data to Supermetrics. You can connect to data sources from the [Data sources page on the Supermetrics Hub](https://hub.supermetrics.com/token-management). On the Hub, you can also [share an authentication link](https://docs.supermetrics.com/v1/docs/how-to-connect-to-data-sources-from-supermetrics-hub#share-authentication-link) to connect to a data source you don't have direct access to. After you connect to the data source on the Hub, you can use the data source connection in [all available destinations](/docs/activecampaign-connection-guide#connection-instructions). ## Required permissions Before using the ActiveCampaign connector, you need a copy of your API URL and API key and appropriate permissions for data access on your account. ****Set user permissions**** Depending on your needs, your account needs access to the following objects in ActiveCampaign: - Campaigns - Deals - Accounts - Contacts You can set these permissions for users and groups in ActiveCampaign's admin settings. To get data on your report, select all permissions for the object. [Learn how to set user permissions in ActiveCampaign](https://help.activecampaign.com/hc/en-us/articles/115000090164-Setting-user-permissions). If you're an admin user, make sure that you have the necessary permissions. If not, add yourself to a permission group with the necessary permissions. ****Get your API URL and API key**** Each user in ActiveCampaign has their own API URL and API key. To get these: 1. Log into ActiveCampaign with your account. 2. Navigate to **Settings → Developer**. 3. Copy the URL and key from the **API Access** section. [Learn more about API URL and API key](https://help.activecampaign.com/hc/en-us/articles/207317590-Getting-started-with-the-API). ## Query types Query types define what sort of metrics and dimensions are available. You need to select one of the following query types when pulling data: - **Campaigns report**: Follow the performance of your email campaigns. This report fetches data for regular campaign emails as well as automation emails. Automation emails can be identified by the value in the “Automation ID” dimension. - **Deals report**: Track the status of your sales deals. - **Accounts report**: Fetch details of your customer accounts. - **Contacts report**: Fetch details about your contacts. ## Connection instructions When connecting to ActiveCampaign, you need to log provide your API URL and API key. 1. Select the ActiveCampaign data source [on the Supermetrics Hub](https://hub.supermetrics.com/token-management) or in the data destination. 2. Enter the API URL and API key. 3. Give your login a name to recognize the login later in case you have multiple logins. 4. If prompted, choose to make this connection [shared or private](https://docs.supermetrics.com/docs/about-shared-and-private-connections). 5. Click **Start**. 6. In your data destination, select the accounts and query type to use. See detailed instructions on [how to connect to a data source from the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-connect-to-data-sources-from-supermetrics-hub). You can also connect to ActiveCampaign from these destinations: - Google Sheets: [How to connect to a Supermetrics data source in Google Sheets](https://docs.supermetrics.com/docs/how-to-connect-to-a-supermetrics-data-source-in-google-sheets) - Data Studio: [How to connect data sources to Data Studio](/v1/docs/how-to-connect-data-sources-to-data-studio) - Excel: [How to connect data sources to Excel with Supermetrics](https://docs.supermetrics.com/docs/how-to-connect-data-sources-to-excel-with-supermetrics) - Power BI: [How to create your first Supermetrics query for Power BI](https://docs.supermetrics.com/docs/how-to-create-your-first-supermetrics-query-for-power-bi) - The Supermetrics API: [How to use the Query Manager](https://docs.supermetrics.com/docs/how-to-use-the-query-manager) - Data warehouse and cloud storage (Hub): [How to create a transfer](https://docs.supermetrics.com/docs/how-to-create-a-transfer) - BigQuery (marketplace): [How to create a BigQuery (marketplace) transfer](https://docs.supermetrics.com/v1/docs/how-to-create-a-bigquery-marketplace-transfer) ## More resources - [How to reauthenticate a data source in Google Sheets, Data Studio, Excel, or Power BI](https://docs.supermetrics.com/docs/how-to-reauthenticate-a-data-source-connection-in-google-sheets-looker-studio-excel-power-bi-and-supermetrics-hub) - [How to reauthenticate a data source in data warehouse, API, or cloud storage platform](https://docs.supermetrics.com/docs/how-to-reauthenticate-a-data-source-connection-in-data-warehouse-destinations-or-the-supermetrics-api) - [How to manage data source connections on the Supermetrics Hub](https://docs.supermetrics.com/docs/how-to-manage-data-source-connections-on-supermetrics-hub)