---
title: "About Facebook Ads Results data in Supermetrics"
slug: "about-facebook-ads-results-data-in-supermetrics"
description: "Learn about Facebook Ads Results data in Supermetrics."
updated: 2026-10-27T08:55:43Z
published: 2026-10-27T08:55:43Z
canonical: "docs.supermetrics.com/about-facebook-ads-results-data-in-supermetrics"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# About Facebook Ads Results data in Supermetrics

To get the values you see in the **Results** column in Facebook Ads Manager, use conversion metrics in Supermetrics. The **Results** column shows conversions, so the matching conversion metric gives you the same data.

## Examples

### Website leads

In this example, we have "Leads" as a result for a campaign:

![Campaign overview showing leads for New Excel Launch January 2019 with sorting options.](https://cdn.document360.io/a13cead5-eaae-456f-9bd1-0941d590c0e3/Images/Documentation/facebook-ads-campaign-name.png)

To get this value in our reports, one option is to use the Website leads metric. Here’s an example in Data Studio (formerly Looker Studio):

![Table displaying campaign names and corresponding website leads, highlighting 'New Excel Launch Jan 2019'.](https://cdn.document360.io/a13cead5-eaae-456f-9bd1-0941d590c0e3/Images/Documentation/facebook-ads-campaign-name-website-leads.png)

### Actions / Action type

Alternatively, you can use an Actions / Action type query (Dimensions: "Action type"; Metrics: "Actions") to get the conversions:

![Data table showing campaign actions with a focus on pixel lead conversions.](https://cdn.document360.io/a13cead5-eaae-456f-9bd1-0941d590c0e3/Images/Documentation/facebook-ads-campaign-name-action-type.png)

In both cases, the Leads value equals that of the Results shown in Facebook Ad Manager.

## Troubleshooting

If you see discrepancies between results, [make sure your attribution setting is the same in Facebook](/v1/docs/how-to-fix-attribution-setting-discrepancies-in-facebook-ads-data) as it is in your query.

Additionally, if you find that your Results field doesn't match the value returned for that metric, double-check that you're using the correct version of that metric. Some have multiple values, like "Leads (form)" and "Website Leads".