Some values that Facebook calculates as unique — such as reach and conversions — can return different values in Supermetrics reporting than in Facebook Ad Manager when they’re part of a Supermetrics query in Looker Studio (formerly Data Studio) that uses filters.This happens because Looker Studio pulls the full data set and the filters for it post-query, leading it to sum the remaining values. Stay up to date on Google’s response to this issue in its bug tracker.
About Facebook Ads data discrepancies in Looker Studio filter queries
- Published on Jun 26, 2025
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