---
title: "About discrepancies in Rakuten Advertising"
slug: "about-discrepancies-in-rakuten-advertising"
description: "Learn about discrepancies in Rakuten Advertising data and ways to avoid them."
updated: 2026-10-27T08:53:20Z
published: 2026-10-27T08:53:20Z
canonical: "docs.supermetrics.com/about-discrepancies-in-rakuten-advertising"
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# About discrepancies in Rakuten Advertising

The Rakuten Advertising connector fetches the columns you include in the link you add when you connect. To get all the data you need, include every column you want to report on in that link.

The Rakuten Advertising connector fetches data based on the link provided when connecting to the Rakuten Advertising data source. If you have set data for columns A, B, C, and D to be available through the link, that's the data Supermetrics can fetch.

- If you try to fetch data for columns E and F, Supermetrics will return a "No data found" error because those columns are not available through the link.
- If you try to fetch the data for columns A, E, and F, Supermetrics will return partial data. Supermetrics will return data only for column A because that's the only column available through the link.

![A comparison of columns A, B, C, D, E, and F, with columns A-D in green and E-F in red.](https://cdn.document360.io/a13cead5-eaae-456f-9bd1-0941d590c0e3/Images/Documentation/rakuten-advertising-columns.png)

When creating the query, make sure that all the columns you're querying data from are available through the link.

Note that the query date range doesn't need to match the link date range.