---
title: "About discrepancies in LinkedIn Ads demographic data"
slug: "about-discrepancies-in-linkedin-ads-demographic-data"
description: "Learn more about discrepancies in LinkedIn Ads demographic data."
updated: 2025-06-26T11:25:52Z
published: 2025-06-26T11:25:52Z
---

> ## Documentation Index
> Fetch the complete documentation index at: https://docs.supermetrics.com/llms.txt
> Use this file to discover all available pages before exploring further.

# About discrepancies in LinkedIn Ads demographic data

To protect user privacy, [LinkedIn Ads demographic dimension data](https://www.linkedin.com/help/lms/answer/a424171) is approximate. This means there’s an increased chance that the data you see in LinkedIn Ads won’t align exactly with the values in your Supermetrics reporting.

## Types of discrepancy

Because metrics are approximate for privacy protection, you may observe minor inconsistencies when comparing:

- Similar time ranges (for example, reporting on results over 7 days vs. 8 days)
- The sum of daily metrics to the full corresponding time period
- Reporting levels (for example, adding campaign-level data and comparing it to account-level data)

## How to minimize discrepancies

To minimize the chance of discrepancy, use these settings.

- A full time period instead of adding up daily metrics for that time period
- The highest reporting level you want to view